Relo Metrics, VideoAmp Unveil ‘Total Sports Performance’ Measurement System
CANNES, France—Relo Metrics and VideoAmp have officially launched Total Sports Performance, a measurement and attribution solution for the sports media ecosystem. Total Sports Performance delivers the industry’s first deduplicated, single view of audience exposure and business outcomes across both sponsorship and advertising in live sports environments, the companies said in an announcement made during a […]
CANNES, France—Relo Metrics and VideoAmp have officially launched Total Sports Performance, a measurement and attribution solution for the sports media ecosystem.
Total Sports Performance delivers the industry’s first deduplicated, single view of audience exposure and business outcomes across both sponsorship and advertising in live sports environments, the companies said in an announcement made during a joint showcase at Cannes Lions 2025, hosted at the VideoAmp Penthouse.
Nebraska plant explosion killed 2 girls and an employee, and the fire is still burning FREMONT, Neb. (AP) — Officials have confirmed that two girls and an adult missing since a massive explosion at a Nebraska biofuels plant are dead. The explosion happened Tuesday at Horizon Biofuels in Fremont. The two children were waiting for […]
Nebraska plant explosion killed 2 girls and an employee, and the fire is still burning
FREMONT, Neb. (AP) — Officials have confirmed that two girls and an adult missing since a massive explosion at a Nebraska biofuels plant are dead. The explosion happened Tuesday at Horizon Biofuels in Fremont. The two children were waiting for an employee to finish work. The blast destroyed part of the plant, and firefighters are still battling the blaze Wednesday. Officials suspect wood dust an elevator caused the explosion at the plant, which makes animal bedding and wood pellets. The structure’s instability has made it difficult for crews to gain access inside. he company did not immediately respond to phone calls seeking comment.
NTSB finds Army chopper in fatal midair crash with plane was above altitude limit
(AP) — Investigators have found that a helicopter involved in a deadly crash with a passenger plane over Washington was flying above its height limit. The helicopter’s altitude-measuring instrument was also inaccurate. These findings were revealed during the first day of National Transportation Safety Board hearings. The crash, which occurred in January, killed 67 people. The board is examining how the Federal Aviation Administration and the Army may have contributed to the incident. The hearings will continue for three days, focusing on military helicopter routes, collision avoidance technology, and air traffic controller training at Ronald Reagan National Airport.
FDA vaccine chief leaving agency after less than 3 months
WASHINGTON (AP) — Dr. Vinay Prasad is stepping down as the Food and Drug Administration’s top vaccine regulator after a brief tenure. A spokesperson for the Department of Health and Human Services says Prasad did not want to be a distraction and is leaving to spend more time with his family. Prasad, a longtime critic of the FDA’s leniency in drug approvals, joined the agency in May. He has faced scrutiny over his handling of a gene therapy for a form of muscular dystrophy. In recent weeks he became a target of conservative activists, who noted his past comments criticizing Trump.
Trump admin. is launching a new private health tracking system with Big Tech’s help
WASHINGTON (AP) — The Trump administration is pushing an initiative for millions of Americans to upload personal health data and medical records on new apps and systems run by private tech companies, promising that will make it easier to access health records and monitor wellness. President Donald Trump is expected to deliver remarks on the initiative Wednesday afternoon in the East Room. The event is expected to involve leaders from more than 60 companies, including major tech companies such as Google and Amazon, as well as prominent hospital systems like the Cleveland Clinic. The new system will focus on diabetes and weight management, conversational artificial intelligence that helps patients, and digital tools such as QR codes and apps that register patients for check-ins or track medications.
Former Vice President Kamala Harris says she will not run for California governor in 2026
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Nebraska plant explosion killed 2 girls and an employee, and the fire is still burning
Top Market Shifts Transforming the Sports Broadcasting
Sports Broadcasting Technology Market Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts What Is the Expected CAGR for the Sports Broadcasting Technology Market Through 2025?
The size of the sports broadcasting technology market has significantly expanded in the past few […]
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts
What Is the Expected CAGR for the Sports Broadcasting Technology Market Through 2025?
The size of the sports broadcasting technology market has significantly expanded in the past few years. The anticipated growth from $76.17 billion in 2024 to $81.95 billion in 2025, with a compound annual growth rate (CAGR) of 7.6%, reflects this. Factors such as internet and digital streaming, camera technology advancements, the advent of satellite broadcasting, the inclusion of augmented reality (AR), mobile viewing, and secondary screen experiences have all contributed to this growth during the historical period.
What’s the Projected Size of the Global Sports Broadcasting Technology Market by 2029?
The market size of sports broadcasting technology is predicted to experience substantial growth in the coming years, reaching $108.33 billion in 2029 with a Compound Annual Growth Rate (CAGR) of 7.2%. Factors contributing to this growth during the forecasted period include the advent of 5G technology, artificial intelligence (AI) and machine learning, virtual reality (VR) and mixed reality (MR), personalized and interactive content, and the incorporation of wearable technology. The forecasted period will also see significant trends such as immersive viewing experiences, broadcasting powered by 5G, the application of AI in production, data analytics and visualization, and the use of cloud-based workflows.
Top Growth Drivers in the Sports Broadcasting Technology Industry: What’s Accelerating the Market?
The anticipated exponential growth of the sports broadcasting technology market is being driven by the surging popularity of on-demand streaming services. These platforms, also referred to as video-on-demand services, provide a vast selection of multimedia content like movies, TV series, documentaries, and exclusive programs that can be accessed and viewed at users’ leisure. The appeal of such streaming platforms is escalating due to their cost-saving advantage over traditional television, ease of access, diverse exclusive content, and user-friendly nature. They utilise sports broadcasting technology to stream live sports events, recaps, and analysis contemporaneously, transmitting premium quality video streams over the internet for flawless playback and minimal buffering. For example, the Digital Entertainment and Retail Association ERA, based in the US, reported that in the UK, spending on music streaming services, vinyl, and CDs in January 2024 rose by 9.6% in 2023, almost doubling the rate of growth seen in 2022 (+5%). Furthermore, the UK’s entertainment industry saw a 7% growth in 2023. Consequently, the proliferation of on-demand streaming services is a significant driver in the expansion of the sports broadcasting technology market.
What Trends Will Shape the Sports Broadcasting Technology Market Through 2029 and Beyond?
Prominent firms in the sports broadcast technology market are pioneering advanced solutions such as sports cloud platforms, in an effort to solidify their market standing. The Sports Cloud Platform offers a compelling and interactive setting for sports enthusiasts, courtesy of technologies that amplify the thrill and engagement in sports events. For instance, Tech Mahindra, an IT services and consulting firm based in India, introduced the Sports Cloud Platform in November 2023 to improve the fan experience. The platform, developed in cooperation with Amazon Web Services, Inc. (AWS), a US cloud computing firm, infuses real-time analytics, artificial intelligence (AI), machine learning (ML), augmented reality/virtual reality (AR/VR), and Web 3.0 technologies into its operations. It aims at amplifying the digital abilities of sports leagues, franchises, and organizations and crafting a more engrossing and custom-tailored experience for sports fans.
What Are the Main Segments in the Sports Broadcasting Technology Market?
The sports broadcasting technology market covered in this report is segmented –
1) By Component: Solutions, Services
2) By Technology: Analog, Digital
3) By Platform: OTT (Over-The-Top), Radio, Television
4) By End User: Broadcaster, Studios And Content Developer, Distributors
Subsegments:
1) By Solutions: Software, Hardware, Cloud Solutions, Data Analytics And Visualization Tools
2) By Services: Consulting Services, Integration And Installation Services, Maintenance And Support Services, Managed Services
Tailor your insights and customize the full report here:
Which Top Companies are Driving Growth in the Sports Broadcasting Technology Market?
Major companies operating in the sports broadcasting technology market are IBM Corporation, Orange S.A., NBC Universal Media LLC, Warner Bros. Discovery Inc., NEC Corporation, ESPN Sports Media Ltd., Fox Corporation, Rohde & Schwarz GmbH & Co KG, Belden Inc., NEP Group Inc., AvL Technologies Inc., Viaplay Group AB, Sportradar AG, SKY Network Television Ltd., Evertz Microsystems Ltd., Deltatre Limited, beIN MEDIA GROUP, Supersport, Global Invacom Group, VSN Video Stream Networks S.L., Muvi One, Staige GmbH, OMB Broadcast, Hangzhou HAOXUN Technologies Co. Ltd., EasyBroadcast
Which Regions Will Dominate the Sports Broadcasting Technology Market Through 2029?
North America was the largest region in the sports broadcasting technology market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports broadcasting technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.
Tech job postings down 36% since 2020. But is AI a factor?
Entry-level tech jobs have been hit hardest, especially in areas overlapping with AI’s strengths. WASHINGTON — If you read the typical 2025 mass layoff notice from a tech industry CEO, you might think that artificial intelligence cost workers their jobs. The reality is more complicated, with companies trying to signal to Wall Street that they’re making […]
Entry-level tech jobs have been hit hardest, especially in areas overlapping with AI’s strengths.
WASHINGTON — If you read the typical 2025 mass layoff notice from a tech industry CEO, you might think that artificial intelligence cost workers their jobs.
The reality is more complicated, with companies trying to signal to Wall Street that they’re making themselves more efficient as they prepare for broader changes wrought by AI.
A new report Wednesday from career website Indeed says tech job postings in July were down 36% from their early 2020 levels, with AI one but not the most obvious factor in stalling a rebound.
ChatGPT’s debut in late 2022 also corresponded with the end of a pandemic-era hiring binge, making it hard to isolate AI’s role in the hiring doldrums that followed.
“We’re kind of in this period where the tech job market is weak, but other areas of the job market have also cooled at a similar pace,” said Brendon Bernard, an economist at the Indeed Hiring Lab. “Tech job postings have actually evolved pretty similarly to the rest of the economy, including relative to job postings where there really isn’t that much exposure to AI.”
The template for tech CEO layoff notices in 2025 includes an AI pivot
That nuance is not always clear from the last six months of tech layoff emails, which often include a nod to AI in addition to expressions of sympathy.
When he announced mass layoffs earlier this year, Workday CEO Carl Eschenbach invited employees to consider the bigger picture: “Companies everywhere are reimagining how work gets done, and the increasing demand for AI has the potential to drive a new era of growth for Workday.”
Autodesk CEO Andrew Anagnost explained that a need to shift resources to “accelerate investments” in AI was one of the reasons the company had to cut 1,350, or about 9%, of workers.
The “Why We’re Doing This” section of CrowdStrike CEO George Kurtz’s announcement of 5% job cuts said the cybersecurity company needed to double down on AI investments to “accelerate execution and efficiency.”
“AI flattens our hiring curve, and helps us innovate from idea to product faster,” Kurtz wrote.
It’s not just U.S. companies. In India, tech giant Tata Consultancy Services recently characterized its 12,000 layoffs, or 2% of its workforce, as part of a shift to a “Future-Ready organization” that would be realigning its workforce and “deploying AI at scale for our clients and ourselves.”
Even the Japanese parent company of Indeed and Glassdoor has cited an AI shift in its notice of 1,300 layoffs at the job search and workplace review sites.
AI spending, not replacement, is a more common factor
Microsoft, which is scheduled to release its fourth-quarter earnings Wednesday, has announced layoffs of about 15,000 workers this year even as its profits have soared.
Microsoft CEO Satya Nadella told employees last week the layoffs were “weighing heavily” on him but also positioned them as an opportunity to reimagine the company’s mission for an AI era.
Promises of a leaner approach have been welcomed on Wall Street, especially from tech giants that are trying to justify huge amounts of capital spending to pay for the data centers, chips and other components required to power AI technology.
“It’s this sort of double-edged sword restructuring that I think a lot of tech giants are encountering in this age of AI, where they have to find the right balance between maintaining an appropriate headcount, but also allowing artificial intelligence to come to the forefront,” said Bryan Hayes, a strategist at Zacks Investment Research.
Google said last week it would raise its budget for capital expenditures by an additional $10 billion to $85 billion. Microsoft is expected to outline similar guidance soon.
The role of AI in job replacement is hard to track
One thing is clear to Hayes: Microsoft’s job cuts improve its profit margin outlook for the 2026 fiscal year that started in July.
But what these broader tech industry layoffs mean for the employment prospects of tech workers can be harder to gauge.
“Will AI replace some of these jobs? Absolutely,” said Hayes. “But it’s also going to create a lot of jobs. Employees that are able to leverage artificial intelligence and help the companies innovate, and create new products and services, are going to be the ones that are in high demand.”
He pointed to Meta Platforms, the parent company of Facebook and Instagram, which is on a spree of offering lucrative packages to recruit elite AI scientists from competitors such as OpenAI.
The reports published by Indeed on Wednesday show that AI specialists are faring better than standard software engineers, but even those jobs are not where they have been.
“Machine-learning engineers — which is kind of the canonical AI job — those job postings are still noticeably above where they were pre-pandemic, though they’ve actually come down compared to their 2022 peak,” said Bernard, the Indeed economist. “They’ve also been impacted by the cyclical ups and downs of the sector.”
Economists are watching for AI’s effects on entry-level tech jobs
Tech hiring has particularly plunged in AI hubs such as the San Francisco Bay Area, as well as Boston and Seattle, according to Indeed.
But in looking more closely at which tech workers were least likely to get hired, Indeed found the deepest impact on entry-level jobs in the tech industry, with those with at least five years of experience faring better.
The hiring declines were sharpest in entry-level tech industry jobs that involve marketing, administrative assistance and human resources, which all involve tasks that overlap with the strength of the latest generative AI tools that can help create documents and images.
“The plunge in tech hiring started before the new AI age, but the shifting experience requirements is something that happened a bit more recently,” Bernard said.
Microsoft, which is staking its future on AI in the workplace, has also had its own researchers look into the jobs most vulnerable to the current strengths of AI technology. At the top of the list are knowledge work jobs such as language interpreters or translators, as well as historians, passenger attendants, sales representatives, writers and customer service representatives, according to Microsoft’s working paper.
On the other end, leading in work more immune to AI changes were phlebotomists, or healthcare workers who draw blood, followed by nursing assistants, workers who remove hazardous materials, painters and embalmers.
Copyright 2025 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
GV Bets Big On ‘AI Magic’ — Even When It Competes With Alphabet
Editor’s note: This article is part of an ongoing series in which Crunchbase News interviews active investors in artificial intelligence. Read previous interviews with Felicis, Battery Ventures, Bain Capital Ventures, Menlo Ventures, Scale Venture Partners, Costanoa, Citi Ventures, Sierra Ventures and Andrew Ng of AI Fund, as well as highlights from more interviews done in […]
Editor’s note: This article is part of an ongoing series in which Crunchbase News interviews active investors in artificial intelligence. Read previous interviews with Felicis, Battery Ventures, Bain Capital Ventures, Menlo Ventures, Scale Venture Partners, Costanoa, Citi Ventures, Sierra Ventures and Andrew Ng of AI Fund, as well as highlights from more interviews done in 2023.
Most corporate venture firms steer clear of investing in rivals. But GV (formerly Google Ventures) isn’t most firms. Not only did it back Slack while Google had a competing product, it’s now investing in AI companies that go head-to-head with parent company Alphabet’s own efforts in the artificial intelligence race.
Dave Munichiello, GV managing partner
GV’s model — single LP, independent decisions — has allowed it to stay fast and nimble during AI’s most explosive moment. Managing partners Dave Munichiello and Tom Hulme are backing companies across chips, compilers and applications, and making early and late bets alike. GV’s wager is clear: The AI age rewards those who move fast, trust founders and don’t flinch at eye-watering valuations.
We recently spoke with Munichiello, based in Silicon Valley, and Hulme, based in London, who co-lead the digital investment practice globally, about GV’s AI investment approach.
Tom Hulme, GV managing partner and head of Europe
Munichiello was previously at Kiva Systems, which became Amazon Robotics. Hulme has a background in physics and was the design director at Ideo in Europe and an active angel investor before joining then-Google Ventures in 2014.
A frenzied AI gold rush on the West
“It’s an absolutely wild time on the West Coast, in San Francisco. Every weekend is five or six long walks with founders that are getting inundated with AI term sheets,” said Munichiello. “Founders are in houses filled with other AI founders. The buzz is heavy of people getting poached by the Metas or the OpenAIs of the world, while simultaneously fending off those offers and starting their own thing,” he said.
Munichiello and Hulme said they both have middle- and high-school aged children who are using the technology in their everyday lives, to write, digest and summarize complex ideas.
From widespread consumer adoption, there is a drastic push from enterprises to spend to capture this “AI magic.”
Talent competition heats up
“We think about the stack as low as chips and infrastructure, and as high as the application level, and all the different industries that application-level investments are blossoming in,” said Munichiello.
Early GV investments in AI include Lattice Data, which was bought by Apple to power Siri in 2017, video-generation company Synthesia, and data labeling company Snorkel AI. More recently, it was an investor in Thinking Machines Lab’s record $2 billion seed round at a $12 billion valuation.
GV invests independently of Alphabet, its parent and sole investor. That means it sometimes backs companies that could be seen as competitors to Alphabet-owned products. For example, GV invested in Slack, when Google had a competitive internal product, and Thinking Machines Lab competes with Alphabet’s Gemini.
As to why they invested, Munichiello said they heard from their internal recruiting team that Thinking Machines CEO and co-founder Mira Murati, formerly OpenAI’s CTO, is one of the best recruiters of deeply technical AI talent. “Amazing companies sometimes are at prices that feel very uncomfortable, and that was certainly the case with Thinking Machines,” he added.
Competition for AI research talent is intense, and model performance is quantifiable. That means “for the first time, many of the big companies are competing in the same game. So if you look at Meta, Alphabet or OpenAI, they’re all competing on having cutting-edge foundation models,” Hulme said.
“We’ve never seen companies scale as quickly as the AI-native companies we see today,” he said. “We have not seen talent move as frequently at the foundation model as the amount we’re seeing at the moment.”
The team pays attention to where the smartest researchers are going to work. “They’re not going to Big Tech. They’re going to startups, and they’re all going to San Francisco,” said Munichiello.
App layer
“We’ve been slower to invest in application-layer companies, until we know there’s real traction,” said Munichiello. “If you look at Harvey or OpenEvidence, we didn’t lead the Series A. We led a later-stage round.”
Munichiello said the question they seek to address: “Are these dollars seeking a use case, seeking an application that could be interesting in their company? Or are they locked in production, creating actual value for the company?”
To assess whether revenue is experimental or not, the team spends time understanding customers’ use — is the product beyond proof of concept, is it used daily, does it save millions of dollars in headcount while creating actual value?
In 2024, the firm led the Series C in AI legal tech startup Harvey at a $1.5 billion valuation. The company has since raised two rounds and now has a valuation of $5 billion.
More recently, GV co-led, along with Kleiner Perkins, the Series B in OpenEvidence, an AI-powered platform that helps doctors and other healthcare professionals more easily aggregate and process peer-reviewed medical literature, at a $3.5 billion valuation.
GV also co-led a $40 million Series A investment with New York-based TQ Ventures in London-based online legal platform Lawhive.
“When we look at companies that are coming in to raise, the revenue run rate is insane. These companies are growing incredibly fast, faster than ever before,” said Munichiello. “And it’s very hard to spend a lot of time looking at AI applications companies, and then go back to looking at other companies.”
“We have businesses in our portfolio like Bolt.new [a product of StackBlitz] — they built out the technology and then turned on monetization and went from zero to $40 million ARR in 12 weeks,” said Hulme “We think that’s the new normal.” GV was a co-lead in the startup’s seed round in 2022. The company was not growing meaningfully until October 2024, when it launched bolt.new to code with text prompts in a web browser, which took off.
The invest strategy at the infrastructure level
For the infrastructure layer, the firm’s calculus is different, said Munichiello. “We start to do deep technical work, and see there needs to exist a compiler that is universal, and the company needs a lot of money to get there, and really patient capital. We’re going to lead the first round. We’ll probably lead multiple rounds over time, but this will pay off 100x over time if it’s right — that’s worth deep investment from us.”
To that end, GV led the $30 million seed round in Modular, which seeks to build a unified compute layer to interface with AI hardware. The company has created a universal compiler that is a competitor to Cuda, which enables AMD‘s GPUs to run just as fast as those from Nvidia, said Munichiello. Modular has since raised a $100 million Series B led by General Catalyst.
Multistage, multisector, multigeo investors
GV has been investing for 15 years and has $10 billion in assets under management. The firm is headquartered in Silicon Valley with offices in Cambridge, Massachusetts, New York and London. Its largest exits over time include Uber, Nest Labs, Slack and GitLab, among others.
CEO and managing partner David Krane heads up the team of 21 partners. Alongside Krane, Munichiello and Hulme, the fourth managing partner is Krishna Yeshwant, who is based in Cambridge, and co-leads its life sciences practice with general partner David Schenkein.
Companies meet at least one other partner through the investment process and then usually pitch the entire partnership. Partners share ideas and thoughts with the lead, who then can make an investment decision. The team can move quickly and has been able to close a deal in a week from the first meeting with a founder.
“A and B are the sweet spot,” said Munichiello. “Our job, when we find an area that we’re excited about, is to look at the A and the B. And then to say, ‘Is this the very best way to invest in this category?’”
If the right company is at Series D or seed, the team will do that investment. Team members are not limited by locale, and can invest in the best companies across the world.
Hulme thinks more in terms of cities than countries. “For every great founder you need great operators, maybe five or 10 great operators, and the global pockets of those remain, in my opinion, in San Francisco, New York and London. Those are the cities that we’re most excited about. But we also invest in places like Tel Aviv, which are growing quickly.”
An analog business
“We’re a venture capital business, but we think of this as a human capital business. We’re as good or as bad as the people on the GV team. And interestingly, they are as good or bad or as bad as the humans they’re investing in. It’s a very analog business in that way. It’s just super-powered with technology,” said Hulme.
Munichiello said the firm’s diverse approach and flexibility is key.
“GV is a place where we can have 30 people going in 30 different directions, investing in 30 different things. And we’re not trying to drive consensus,” said Munichiello.
Related Crunchbase list:
Illustration: Dom Guzman
Clarification: This story has changed since its original publication to update the firm’s life sciences practice information.
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Yale University Alum Michelle Alozie Juggles A Career In The National Women’s Soccer League While Working As A Cancer Research Technician
Houston Dash athlete Michelle Alozie is an inspiration. Higher Learning Journey The Nigerian is marrying her passion for sports with a career in medicine. As a former Yale University student, she obtained a bachelor’s degree in molecular, cellular, and developmental biology in 2019, according to her LinkedIn. She also played for the Ivy League’s soccer team, […]
Houston Dash athlete Michelle Alozie is an inspiration.
Higher Learning Journey
The Nigerian is marrying her passion for sports with a career in medicine. As a former Yale University student, she obtained a bachelor’s degree in molecular, cellular, and developmental biology in 2019, according to her LinkedIn. She also played for the Ivy League’s soccer team, Yale Bulldogs, scoring 19 goals and logging 13 assists across her three seasons, per information shared by the Houston Dash News. Her accolades on the team included Ivy League Co-Offensive Player of the Year honors and first-team All-Conference recognition. When she transitioned to the University of Tennessee to pursue a master’s degree in sports psychology and motor behavior, she played for one year with the Tennessee Volunteers, ESPN mentions.
Going Pro
In 2021, she signed on to join the Houston Dash (National Women’s Soccer League). According to the team website, Alozie was awarded a two-year contract extension beginning on Jan. 1, 2025.
“Houston will always hold a special place in my heart; this is where I began my professional career and earned so many opportunities to grow on-and-off the field,” Alozie said. “I’m optimistic about the future of the organization and want to contribute to this club’s success. I am cognizant of the work ahead and I’m thrilled to be a part of this team for years to come.”
Alozie recently played in the Women’s Africa Cup of Nations (WAFCON), representing Nigeria. According to the South African Broadcasting Corp., the team won its 10th title on July 26.
Simultaneously Working As A Cancer Research Technician
While Alozie spends most of her days on the field, she is working as a cancer research technician at Texas Children’s Hospital at night and between matches. She told the Olympics she hopes to inspire younger generations and show them that they do not have to choose one linear path.
“Many times you think you have to do one or the other, but if you’re passionate about both, you’re young and driven and you want to continue your football career, it doesn’t mean your academic career has to end. If anything, they can just co-exist and align with each other. It’s an inspiration to know that you can have more than one career,” she expressed.
Pakistan moves to draft first esports policy to boost digital economy
ISLAMABAD: Pakistan has taken a step towards formalising its growing esports industry, as government officials and international partners agreed to develop the country’s first national esports policy. The decision followed a high-level meeting between the Ministry of Information Technology and Telecommunication (MoITT), the Commonwealth Secretariat, and the British Esports Federation. The goal is to craft […]
ISLAMABAD: Pakistan has taken a step towards formalising its growing esports industry, as government officials and international partners agreed to develop the country’s first national esports policy.
The decision followed a high-level meeting between the Ministry of Information Technology and Telecommunication (MoITT), the Commonwealth Secretariat, and the British Esports Federation. The goal is to craft a policy that supports economic growth, creates job opportunities for young people, and aligns with global standards.
Federal Minister for IT and Telecommunication, Shaza Fatima Khawaja, who chaired the meeting, said the policy aims to turn Pakistan’s emerging game development talent into a competitive global force. “Our youth are already creating games for platforms like SEGA and Nintendo,” she said. “What we lack is commercial access. We need international support to bridge this gap and help our developers scale up.”
The government is proposing a three-pronged strategy: introducing game-tech education and training, supporting youth-led innovation, and promoting the commercialisation of locally developed games.
The meeting also included Chairman of the Prime Minister’s Youth Programme (PMYP), Rana Mashood Ahmed Khan, who called the move a “strategic push” to unlock digital employment potential. “This is a great opportunity to collaborate on game technology and create new economic pathways for our young population,” he said.
Representatives from both the Commonwealth Secretariat and British Esports Federation pledged their support. Layne Robinson, Head of Social Policy, Youth and Gender Development at the Commonwealth, and British Esports Vice President Thomas Dore, were among those present.
The parties agreed to move forward with the creation of a national esports federation and a policy framework that reflects international best practices.
The initiative is seen as part of Pakistan’s wider digital transformation agenda and an attempt to tap into the fast-growing global gaming industry.
Read next: Pakistan’s Systems to acquire British American Tobacco SAA Services