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Rent Your Shoes and Return Anytime with This Top Brand – No Purchase Necessary!

Continuously refreshing your wardrobe is now possible through a rental service offered by this well-known brand in France. However, be wary of the potential downsides. On average, French people buy about 2.5 pairs of shoes each year. However, for some, this number is significantly higher according to data from the Economic Observatory of the Leather […]

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Continuously refreshing your wardrobe is now possible through a rental service offered by this well-known brand in France. However, be wary of the potential downsides.

On average, French people buy about 2.5 pairs of shoes each year. However, for some, this number is significantly higher according to data from the Economic Observatory of the Leather Sector. These purchases can become a serious investment as high-quality footwear can quickly cost several dozens or even hundreds of euros.

To avoid breaking the bank every time they need or want new shoes, an increasing number of consumers are turning to rental services. It’s for this reason that one of France’s leading shoe brands has decided to offer this option. Customers can sign up for a subscription either online or in-store, select a brand-new pair of shoes, enjoy them for two months, and then send them back. They can then choose another pair, and continue this cycle indefinitely. If a customer decides to keep a pair instead of returning it, they can purchase it for 50% of the original sale price.

Once worn and returned, “all pairs are reconditioned in French workshops located in Anjou,” according to the Bocage website, which offers this rental service to both men and women. “The reconditioning patent allows for a 100% antibacterial treatment and reshaping,” the brand assures. All refurbished pairs are then made available on the brand’s second-hand site, Claquettes Market.

So how does Bocage manage to be financially viable? It’s simple—through the subscription fees. Renting a pair of shoes costs 30 euros per month throughout the year. While enjoying a new pair for only 60 euros over two months may seem cost-effective, remember to return them if you don’t wish to keep them. Failing to do so will make the shoes quite expensive in the long run. Bocage calculates that a pair is automatically considered purchased after 6 months, or 6 payments of 30 euros, totaling 180 euros.

Also, be mindful of potential frustrations with rented shoes. If the shoes return with a stain or a hole, you might face additional charges. “In the event of major damages such as persistent stains, broken or missing parts, or damaged heel coating, a fee of 60 euros will be charged,” warns the brand. Finally, be careful with your calculations. If you end up not keeping any pairs, you will have spent at least 360 euros after a year, only to find your shoe closet still empty… Consider cancelling your subscription if necessary.



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Ajinkya Rahane, who had a calm, composed, and dependable presence in the Indian batting lineup, is equally passionate about the dynamic world of entrepreneurship and start-ups.

Transcript Transcript Transcript Ajinkya, welcome to CNBC TV 18. Let’s first talk about Hadil itself, because that’s something which is also very close to you, close to sports. What was it that drew you to investing in huddle and you know, like being an entrepreneur there. So huddle is basically sports tech platform. And me, […]

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Ajinkya, welcome to CNBC TV 18. Let’s first talk about Hadil itself, because that’s something which is also very close to you, close to sports. What was it that drew you to investing in huddle and you know, like being an entrepreneur there. So huddle is basically sports tech platform. And me, I’m a completely, I’m a passionate about, yes, about cricket, but I love playing other sports as well. And I used to watch people who are looking for, you know, when used to play sports, go outdoor and play sports. That’s when Hurdle actually we met. The founders and then we started our discussions and we start, we, we thought that hurdle will be a, a right platform, a right fit for me to get into it. So that I wanted to promote sporting culture in India. We invested in 2019 and then COVID happened. Everything was shut. Everything was closed for six to eight months. But then after lockdown opened up. People wanted to go outdoor and know and play outdoor sports. That’s when Hurdle actually was trying to help people to get access to outdoor facilities, to even indoor facilities so that people could actually go out and play sports. And that’s when I thought, no, this is a great platform for me to introduce people to different sports. You know, we know pickle ball paddle has been growing really well, but the main important thing was for me to know creating a sporting culture in India and try and promote that and how has. Your journey as a cricketer shaped or you know some of your insights as an entrepreneur? See, I like to firstly, whenever, whichever business I get into it, I like to meet the founders first. No, no, try and see their passion, their vision, what they want to achieve. If I, if I feel yes, this is the right venture for me, I get into it. But if I’m, if I invest something in that my time, you know the money as well. I like to take a back seat. For me it is always about, you know, give them that freedom. I always feel that in cricket we get lot of suggestions, pressure. On the people, but if people can allow us to know give that freedom, no, we can play freely. So similar thing I apply in my entrepreneur journey. I give freedom to our founders. But wherever I feel like I should jump in, I tried to be as frank as possible with them and no Sharma opinions. Yeah. So let the leaders be. And one of you know the great leadership skill that you demonstrated was during the Border Gavaskar Trophy in Australia. How did that? Or you know, tournament, specially when we saw like the Indian team was highly depleted at that point in time, shape you as an individual, as a leader that tournament, I thought that series was something really special. You know, for me, preparation is really important going into any series. I remember going into will talk about cricket now and going into Australia. We were in Dubai, you know, playing IPL and I got to know that I will be the captain after first Test match. You know, I thought, no, let me just study myself, no. And make some notes. I always make the notes before any serious. And I had 2-3 plans before going into Australia and that plan came together really well. No, it was always about playing with freedom. You know, Allah as a captain, allow my players to know, give that freedom, know. Open everything, I mean they can talk with me about their personal and professional life on and off the field. They can share everything with me. So it was always about that being a leader, you know, giving them that platform to express themselves. No try and motivate them and also no give them that freedom whenever we are on the field. Just I told them that go out there and back yourself back your game. Moving back to your entrepreneurial journey, Proggy IT solutions. What attracted you? To invest in proggy so my friends when they told me about proggy and know their proxies about making. Ohh helmets, smarter helmets, it is very easier and safer and also it’s connected now as I mentioned, no gadgets helmets, it’s all connected. You can talk to people wearing those helmets. It’s safer and also makes people’s job very easier. Quickie when we see people wearing those helmets when they’re working in the in the refineries mines, the safety protocols are really important and I thought these helmets provides that safety. No people can. Connect with each other. And also it has oxygen levels, It has no your BP levels. People can monitor sitting in the no closed, closed area and they can monitor your oxygen level and everything. So I thought from safety point of view, proxy was perfect for me. And that’s what my friend told me. And I thought, no, this is a great venture for me to get into it. Yeah. And apart from that, there is also an Agri tech startup that that you’re invested in. What attracted you to agriculture? Because we see like, you know. Plywood stars and cricketers typically interested in like, you know, high glam high, like, you know, consumer focused startups. So why agritech at all? See, I’ll tell you I’m, I’m into my entrepreneur journey and in business returns are really important. I have been invested in couple of the benches where returns are really high and I’m really happy for that. But agriculture is something really close to my heart. You know, I come from agriculture family. I’ve seen my grand grandparents walking into farms and how difficult it is. I thought if I can know. Contribute something to this sector, to the farmers, their lives. That will be really grateful. So that effort actually started from 2016 and 17. Hmm. I used to know, I used to help farmers from my own capacity and I thought if I can channelize that in a proper way with the organization, if they can help me. So I have tied up with MCI, they’re helping me. They’re director general Prashant Gilbane, Vikram, my close friend Vikram Sathaye and Amit Paranjape. They’ve been helping me a lot, no. Connecting or to aggregate sectors and know we are together, we are trying to help farmers directly and recently we have invested, no, I have invested in Krishak Mitra as well. But recently we have invested in Kane bought So through me, the other people who join me raising the funds which directly go to the farmers so that the farmers lives can be beneficial. So this sector is always about, it’s always about no getting an impact, creating an impact. It’s we are not looking for returns. Yes, returns are important, but it’s more of an impact. So that brings me to a very crucial question. How do you decide, you know, what do you want to invest in as an entrepreneur? As I said. For me, agriculture sector is always about making an impact, other sectors making money, as simple as that, as simple as that. No, I’m not going to lie. So are there any more impact making an impact, sectors that you’re looking forward to and making money, sectors that you’re looking forward to? My team is obviously working hard with all the sectors, all the benches, but we, we pick and choose. You know, I’ve invested in OT as well, which is again, a very healthy sector, you know, healthier way. I’ve tried oat milk in New Zealand in 2014. 15 hmm and I really liked it and this brand called OT no, they were starting this oat milk milk milk plant in India and I thought this is a perfect thing to promote it now, which has vitamins and minerals and very healthy very healthy being a sportsman, we got to be stay really healthy and fit. So I thought if I can promote this Indian local brand, why not something that you’re also passionate about is what you look forward to having said that before we go Ajinkya, I would like to ask you what. It would be your tip to like the first time founders were setting up their business. Since you speak to so many of them and you are actively investing in many of these companies, what would be your tip? I’ll tell you in cricket. That know now IPL started, everyone wants to play IPL, everyone wants to be successful, but it’s not easy at all. No, we only see the success story, but we don’t see, no people were not getting successful. The founders, I feel they know you should not think about the returns and the outcomes or you, you got to know build your venture or start up a Unicorn. There’s a you have to go step by step. I think firstly you got to be really passionate, resilient. No, that’s what I learned in cricket. And also your, your attitude towards your, towards your venture, it’s really important.



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EU wants fitness apps to report users’ heartbeats and data to regime databases for monitoring.

EU wants fitness apps to report users’ heartbeats and data to regime databases for monitoring. The European Union (EU) has proposed new regulations that require fitness apps to report users’ heartbeats and other health data to regime databases for monitoring purposes. This initiative aims to enhance public health surveillance and response to potential health crises. […]

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EU wants fitness apps to report users’ heartbeats and data to regime databases for monitoring.

The European Union (EU) has proposed new regulations that require fitness apps to report users’ heartbeats and other health data to regime databases for monitoring purposes. This initiative aims to enhance public health surveillance and response to potential health crises.

The EU’s proposal, outlined in recent policy documents, mandates that fitness apps collect and transmit real-time health data, including heart rate, blood pressure, and blood oxygen levels. This data would be aggregated and stored in centralized databases managed by the EU [2].

The primary goal of this regulation is to improve the EU’s ability to monitor and respond to public health emergencies. By having real-time access to users’ health data, the EU can more effectively detect and manage health trends, outbreaks, and crises. This approach aligns with the EU’s broader strategy to strengthen its public health infrastructure and ensure the well-being of its citizens.

However, the proposal has raised concerns among privacy advocates and tech companies. Critics argue that the mandatory collection and sharing of personal health data could lead to privacy breaches and misuse of sensitive information. Additionally, the burden of compliance could be significant for app developers, potentially leading to increased costs and reduced innovation.

In response to these concerns, the EU has emphasized that the data will be anonymized and stored securely. The regulation also includes provisions for user consent and data protection, ensuring that individuals retain control over their personal information.

The proposed regulation is part of a broader trend in digital policy, where governments are increasingly seeking to leverage technology for public health and safety. As the EU continues to refine its approach, it will be crucial to balance the need for data-driven public health interventions with the protection of individual privacy and the rights of app developers.

References:
[1] https://apps.apple.com/eg/app/pulse-tracker-heart-rate/id6469723397
[2] https://digitalpolicyalert.org/activity-tracker

EU wants fitness apps to report users' heartbeats and data to regime databases for monitoring.



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NASA and Google Collaborate on AI Doctor for Mars Trip

As tech giants like Apple turn their eyes towards AI-powered healthcare, Google is now building a new AI doctor in collaboration with NASA. But you might never get a chance to use the new model, unless you’re planning a trip to Mars, that is. According to the NASA proof-of-concept slide deck, first spotted by TechCrunch, […]

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As tech giants like Apple turn their eyes towards AI-powered healthcare, Google is now building a new AI doctor in collaboration with NASA. But you might never get a chance to use the new model, unless you’re planning a trip to Mars, that is.

According to the NASA proof-of-concept slide deck, first spotted by TechCrunch, the project aims to tackle the problems of multi-year, long-distance space travel, dealing with issues like no real-time communication with Earth, no way to send medical samples back home, and the possibility of no evacuations in an emergency. For reference, Mars missions would have a lag of up to 223 minutes each way, making conventional real-time medical consultation near impossible.

The new tool, dubbed the Crew Medical Officer Digital Assistant (CMO-DA), will help provide medical advice and diagnostics completely independently of Earth. Per the slides, NASA eventually plans for the tool to incorporate things like ultrasound imaging and additional sources of biometric data in later versions.

The CMO-DA comes as part of the Artemis program, a NASA-led Moon exploration initiative, with the long-term goal of creating a permanent base on the Moon and making human missions to Mars. The tool runs on Google Cloud’s Vertex AI environment and uses open-source language models (LLMs) such as Llama 3 and Mistral-3 Small. The tool’s source code is entirely owned by NASA, according to a Google spokesperson speaking to TechCrunch.

The project’s team tested the AI diagnostics against a basket of common maladies using a panel of three doctors, including one who is also an astronaut.

Recommended by Our Editors

The model performed broadly well, achieving a 74% accuracy rate for flank pain, an 80% accuracy rate for ear pain, and an 88% accuracy rate for ankle injury.

Still, NASA highlights several potential pitfalls the chatbot will have to work around, such as lack of trust in AI tools—where even advanced models can make basic errors—and lack of data on spaceflight-related pathophysiology, for example how partial gravity conditions can impact health.



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About Will McCurdy

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Will McCurdy

I’m a reporter covering weekend news. Before joining PCMag in 2024, I picked up bylines in BBC News, The Guardian, The Times of London, The Daily Beast, Vice, Slate, Fast Company, The Evening Standard, The i, TechRadar, and Decrypt Media.

I’ve been a PC gamer since you had to install games from multiple CD-ROMs by hand. As a reporter, I’m passionate about the intersection of tech and human lives. I’ve covered everything from crypto scandals to the art world, as well as conspiracy theories, UK politics, and Russia and foreign affairs.

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Samsung Galaxy Z Fold 7 Review: Nearly Perfect Formula Unveiled!

We’ve thoroughly reviewed the new Samsung Foldable Fold smartphone and it’s nearly flawless. Here’s our detailed review. Summary Design Screens Performance Photography Battery Life and Charging Communication and Connectivity Our Conclusion If you’re familiar with the foldable smartphone market, you likely know about the Samsung Galaxy Z Fold. Undoubtedly, it’s a frontrunner in the “book-like” […]

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We’ve thoroughly reviewed the new Samsung Foldable Fold smartphone and it’s nearly flawless. Here’s our detailed review.

If you’re familiar with the foldable smartphone market, you likely know about the Samsung Galaxy Z Fold. Undoubtedly, it’s a frontrunner in the “book-like” foldable phone category. Once again, Samsung has updated its classic foldable phone. This time, the emphasis is on sleekness and performance, making the Samsung Galaxy Z Fold 7 potentially the ultimate foldable phone. Explore our review.

Highlights from our Samsung Galaxy Z Fold 7 Review
  • Almost perfect design for a foldable smartphone. Thin and light
  • Strong photo capabilities, thanks to the new 200 MP sensor
  • Two impressive screens, though the color saturation is slightly high
  • Seven years of updates
  • Heating issues noticeable during gaming or photo/video capture
  • Slow charging for a phone costing over 2000 euros…
  • Very high price

A Design That Rivals Conventional Smartphones

As mentioned earlier, Samsung has focused heavily on the design of its Galaxy Z Fold 7 this year. The phone is one of the thinnest in the industry, measuring just 8.9 mm when folded and 4.2 mm when unfolded. This slim profile is greatly appreciated in daily use, making the Samsung Galaxy Z Fold 7 feel like a regular smartphone when folded.

While we are not fans of pursuing thinness in the smartphone market (the Samsung Galaxy S25 Edge and the upcoming iPhone 17 Air are not particularly appealing), this is not the case with foldable phones. Previous Galaxy Z Folds and other brands like the Google Pixel 9 Pro Fold tended to be quite bulky and not very comfortable to use in their folded state.

When folded, the Samsung Galaxy Z Fold 7 truly resembles a very conventional phone. Its dimensions are similar to a Galaxy S25 Ultra, with slightly rounded edges and a very comfortable grip for those who can handle large screens. Unfortunately, the only design criticism we might have is the thickness of the camera sensors, which makes it nearly impossible to use the phone on a flat surface without it constantly tilting.

Unfolding the Samsung Galaxy Z Fold 7 really highlights its sleekness. Barely thicker than its USB port, the phone also impresses with its lightness and premium feel. The crease in the middle of the internal screen is still somewhat visible, but barely noticeable to the touch.

Two Screens of Exceptional Quality

The external screen of the Samsung Galaxy Z Fold 7 features a resolution of 2520 x 1080 (FHD+) and AMOLED quality with an adaptive refresh rate that can go up to 120 Hz. It’s also possible to lock this rate at 60 Hz to sacrifice some smoothness in favor of better battery life. The internal screen shares the same features but with a different resolution (2184 x 1968 QXGA+).

There are also two color management modes available. The vivid mode (enabled by default) enhances the colors displayed on your screen. We recommend this mode for daily use, as the natural mode tends to be a bit too dull.

It’s very enjoyable to consume content on the two screens of the Samsung Galaxy Z Fold 7 daily. However, we would have appreciated an anti-reflective treatment similar to what is found on the S24 and S25 Ultra, especially given the Z Fold’s price tag.

Regarding brightness, Samsung claims a maximum peak of 2600 nits. This is a believable claim as the Z Fold 7’s screen can be incredibly bright and excellent for visibility, even in direct sunlight.

Outstanding Performance with a Slight Drawback

Samsung has naturally equipped its most expensive smartphone with one of the best chips currently available on the market: the Snapdragon 8 Elite. This chip is also paired with 12 or 16 GB of RAM depending on your configuration to run your apps and games smoothly.

Switching between opening and closing apps on the Samsung Galaxy Z Fold 7 is extremely satisfying. The foldable phone handles various software and multitasking very well, allowing up to three different apps to be displayed at the same time. Everything remains very smooth, and we encountered no freezes or slowdowns during our tests.

Unfortunately, this is not the case when it comes to the heat generated by the processor. Taking multiple photos and videos in an afternoon, we quickly feel the phone heating up. While it’s nothing alarming or that prevents us from holding the device, it’s still worth mentioning.

The same goes for launching big games like Wuthering Waves or Genshin Impact. Very quickly, the smartphone begins to heat up during our gaming sessions. The performance remains excellent with graphics maxed out, but it’s hard not to notice the heat of the smartphone.

Photography on Par with Premium Smartphones?

For its Galaxy Z Fold 7, Samsung has opted to upgrade to a main sensor of 200 MP coupled with a 10 MP telephoto lens and a 12 MP ultra-wide sensor. Overall, the results taken in good lighting conditions are very good. While the Samsung Galaxy Z Fold 7 never quite reaches the photo performance of the S25 Ultra, it still does not disappoint. The sharpness is very accurate even in detailed shots, and the exposure is also very good. The same holds true for the ultra-wide sensor, which, although losing a bit of quality in finer details, remains quite good. By default, the smartphone photographs in 12 MP, but it is possible to manually switch to 50 and 200 MP.

In 12 MP, the Galaxy Z Fold can achieve up to a x30 zoom. The 50 and 200 MP settings, meanwhile, can reach up to x5 zoom. These maximum zooms, however, deliver average to barely usable quality. Essentially, the smartphone shows more and more loss of detail beyond x3 zoom.

At night, the Samsung Galaxy Z Fold 7 also performs well. The night mode activates automatically and does not take too long to engage when you take a shot. However, be careful not to move the smartphone too much during the shot, as blur can appear quickly.

The portrait mode also performs very well with a nice delineation around your subject. Whether it’s hair, beard bristles, or other small details, the Samsung Galaxy Z Fold 7 manages to effectively isolate elements and bring them out while applying a background blur that isn’t too pronounced.

The two selfie cameras (internal and external) each have 10 MP and also deliver very good results. Once again, an owner of an S24 or S25 Ultra will enjoy better details, but the results are still entirely usable.

Adequate Battery Life with Frustrating Charging

Samsung has chosen to include a 4400 mAh battery in its Z Fold 7. Unfortunately, it is not a silicon-carbon battery like those Honor uses in its MagicV series of foldables. Silicon-carbon has the advantage of allowing for batteries with better capacities in a smaller format, but Samsung is still working on this technology before fully integrating it into potential future devices.

The battery life of the Samsung Galaxy Z Fold 7 is nonetheless adequate. While the smartphone does not achieve the best results in the foldable phone market, it comfortably lasts a full day. You can even stretch it to two days of use by activating the “power saving” mode and not overusing the device.

Unfortunately, the charging story is less positive. Still stuck at a measly 25 W wired charging (15 W wireless), the Samsung Galaxy Z Fold 7 takes just over 1h10 to fully charge. Let’s hope Samsung’s teams finally upgrade the smartphone to 45 W in the next iteration!

Clear Communications and Perfect Connectivity for Professionals

We used the Samsung Galaxy Z Fold 7 as our main smartphone for just over a week for this review. With multiple phone calls, WhatsApp, and Facebook Messenger interactions, we never experienced any difficulties in reaching our contacts. The smartphone also does an excellent job of isolating our voice when we’re in a noisy environment to keep our call audible.

In terms of connectivity, the Samsung Galaxy Z Fold 7 supports Bluetooth 5.4 and Wi-Fi 7, which guarantee excellent performance with other connected devices like AirPods, a Google Pixel Watch, and especially the new Samsung Galaxy Watch 8. Pairing happens very quickly each time without any connection issues.

Our Final Thoughts on the Samsung Galaxy Z Fold 7 Test

Samsung has finally reached a mature stage with the Samsung Galaxy Z Fold 7. The foldable smartphone is no longer a “brick” that you feel in your pocket or bag with this new design very close to a conventional phone. The Samsung Galaxy Z Fold 7 stands out as the best reference in the market thanks to its sleekness, performance, and photo capabilities. Its battery life is generally good, but we’re eagerly awaiting improvements in charging next year, as well as better heat management.



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New European Union code of AI practice could set American regulatory standards

(Louisiana Illuminator) — American companies are split between support and criticism of a new voluntary European AI code of practice, meant to help tech companies align themselves with upcoming regulations from the European Union’s landmark AI Act. The voluntary code, called the General Purpose AI Code of Practice, which rolled out in July, is meant to […]

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(Louisiana Illuminator) — American companies are split between support and criticism of a new voluntary European AI code of practice, meant to help tech companies align themselves with upcoming regulations from the European Union’s landmark AI Act.

The voluntary code, called the General Purpose AI Code of Practice, which rolled out in July, is meant to help companies jump-start their compliance. Even non-European companies will be required to meet certain standards of transparency, safety, security and copyright compliance to operate in Europe come August 2027.  

Many tech giants have already signed the code of practice, including Amazon, Anthropic, OpenAI, Google, IBM, Microsoft, Mistral AI, Cohere and Fastweb. But others have refused.

In July, Meta’s Chief Global Affairs Officer Joel Kaplan said in a statement on Linkedin that the company would not commit.

“Europe is heading down the wrong path on AI. We have carefully reviewed the European Commission’s Code of Practice for general-purpose AI (GPAI) models and Meta won’t be signing it,” he wrote. “This Code introduces a number of legal uncertainties for model developers, as well as measures which go far beyond the scope of the AI Act.”

Though Google’s President of Global Affairs Kent Walker was critical of the code of practice in a company statement, Google has signed it, he said.

“We remain concerned that the AI Act and Code risk slowing Europe’s development and deployment of AI,” Walker wrote. “In particular, departures from EU copyright law, steps that slow approvals, or requirements that expose trade secrets could chill European model development and deployment, harming Europe’s competitiveness.”

The divergent approach of U.S. and European regulators has showcased a clear difference in attitude about AI protections and development between the two markets, said Vivien Peaden, a tech and privacy attorney with Baker Donelson.

She compared the approaches to cars — Americans are known for fast, powerful vehicles, while European cars are stylish and eco-friendly.

“Some people will say, I’m really worried that this engine is too powerful. You could drive the car off a cliff, and there’s not much you can do but to press the brake and stop it, so I like the European way,” Peaden said. “My response is, ‘Europeans make their car their way, right? You can actually tell the difference. Why? Because it was designed with a different mindset.”

While the United States federal government has recently enacted some AI legislation through the Take It Down Act, which prohibits AI-generated nonconsensual depictions of individuals, it has not passed any comprehensive laws on how AI may operate. The Trump administration’s recent AI Action Plan paves a clear way for AI companies to continue to grow rapidly and unregulated.

But under the EU’s AI Act, tech giants like Amazon, Google and Meta will need to be more transparent about how their models are trained and operated, and follow rules for managing systemic risks if they’d like to operate in Europe.

“Currently, it’s still voluntary,” Peaden said. “But I do believe it’s going to be one of the most influential standards in AI’s industry.”

General Purpose AI Code of Practice

The EU AI Act was passed last year to mitigate risk created by AI models, and the law creates “strict obligations” for models that are considered “high risk.” High risk AI models are those that can pose serious risks to health, safety or fundamental rights when used for employment, education, biometric identification and law enforcement, the act said.

Some AI practices, including AI-based manipulation and deception, predictions of criminal offenses, social scoring, emotion recognition in workplaces and educational institutions and real-time biometric identification for law enforcement, are considered “unacceptable risk” and are banned from use in the EU altogether.

Some of these practices, like social scoring — using an algorithm to determine access to certain privileges or opportunities like mortgages or jail time — are widely used, and often unregulated in the United States.

While AI models that will be released after Aug. 2 already have to comply with the EU AI Act’s standards, large language models (LLMs) — the technical foundation of AI models — released before that date have through August 2027 to fully comply. The code of practice released last month offers a voluntary way for companies to get into compliance early, and with more leniency than when the 2027 deadline hits, it says.

The three chapters in the code of practice are transparency, copyright and safety, and security. The copyright requirements are likely where American and European companies are highly split, said Yelena Ambartsumian, founder of tech consultancy firm Ambart Law.

In order to train LLMs, you need a broad, high-quality dataset with good grammar, Ambartsumian said. Many American LLMs turn to pirated collections of books.

“So [American companies] made a bet that, instead of paying for this content, licensing it, which would cost billions of dollars, the bet was okay, ‘we’re going to develop these LLMs, and then we’ll deal with the fallout, the lawsuits later,” Ambartsumain said. “But at that point, we’ll be in a position where, because of our war chest, or because of our revenue, we’ll be able to deal with the fallout of this fair use litigation.”

And those bets largely worked out. In two recent lawsuits, Bartz v. Anthropic and Kadrey v. Meta, judges ruled in favor of the AI developers based on the “fair use” doctrine, which allows people to use copyrighted material without permission in certain journalistic or creative contexts. In AI developer Anthropic’s case, Judge William Alsup likened the training process to how a human might read, process, and later draw on a book’s themes to create new content.

But the EU’s copyright policy bans developers from training AI on pirated content and says companies must also comply with content owners’ requests to not use their works in their datasets. It also outlines rules about transparency with web crawlers, or how AI models rake through the internet for information. AI companies will also have to routinely update documentation about their AI tools and services for privacy and security.

Those subject to the requirements of the EU’s AI Act are general purpose AI models, nearly all of which are large American corporations, Ambartsumain said. Even if a smaller AI model comes along, it’s often quickly purchased by one of the tech giants, or they develop their own versions of the tool.

“I would also say that in the last year and a half, we’ve seen a big shift where no one right now is trying to develop a large language model that isn’t one of these large companies,” Ambartsumain said.

Regulations could bring markets together

There’s a “chasm” between the huge American tech companies and European startups, said Jeff Le, founder and managing partner of tech policy consultancy 100 Mile Strategies LLC. There’s a sense that Europe is trying to catch up with the Americans who have had unencumbered freedom to grow their models for years.

But Le said he thinks it’s interesting that Meta has categorized the code of practice as overreach.

“I think it’s an interesting comment at a time where Europeans understandably have privacy and data stewardship questions,” Le said. “And that’s not just in Europe. It’s in the United States too, where I think Gallup polls and other polls have revealed bipartisan support for consumer protection.”

As the code of practice says, signing now will reduce companies’ administrative burden when the AI Act goes into full enforcement in August 2027. Le said that relationships between companies that sign could garner them more understanding and familiarity when the regulatory burdens are in place.

But some may feel the transparency or copyright requirements could cost them a competitive edge, he said.

“I can see why Meta, which would be an open model, they’re really worried about (the copyright) because this is a big part of their strategy and catching up with OpenAI and Atomic,” Le said. “So there’s that natural tension that will come from that, and I think that’s something worth noting.”

Le said that the large AI companies are likely trying to anchor themselves toward a framework that they think they can work with, and maybe even influence. Right now, the U.S. is a patchwork of AI legislation. Some of the protections outlined in the EU AI Act are mirrored in state laws, but there’s no universal code for global companies.

The EU’s code of practice could end up being that standard-setter, Peaden said.

“Even though it’s not mandatory, guess what? People will start following,” she said. “Frankly, I would say the future of building the best model lies in a few other players. And I do think that … if four out of five of the primary AI providers are following the general purpose AI code of practice, the others will follow.”





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Dealing With Stress? Maybe Your New Fitness Tracker Can’t Help

Wearables may work well for some things, like measuring your sleep and heart rate—but they may have serious limitations when it comes to measuring your stress levels. A new study published in the Journal of Psychopathology and Clinical Science found that self-reported and wearable measures of stress did not overlap for most of the individuals […]

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Wearables may work well for some things, like measuring your sleep and heart rate—but they may have serious limitations when it comes to measuring your stress levels.

A new study published in the Journal of Psychopathology and Clinical Science found that self-reported and wearable measures of stress did not overlap for most of the individuals they looked at, while associations were also fairly weak for tiredness. The study looked at 781 college students over a period of three months, who all wore a Garmin Vivosmart 4 watch. The participants provided updates four times a day on their self-reported emotional states, which were then measured against the data collected by the Garmin device.

Eiko Fried, one of the authors of the study, told The Guardian the correlation between the smartwatch and self-reported stress scores was “basically zero.”

“The findings raise important questions about what wearable data can or can’t tell us about mental states,” said Fried. “Be careful and don’t live by your smartwatch—these are consumer devices, not medical devices.”

He added that he’d seen his smartwatch tell him he was stressed during a gym workout and while talking to a friend he hadn’t seen for a while at a wedding.

Still, the study unearthed some strengths as well as weaknesses. The Garmin wearable performed well as a sleep tracker. Two-thirds of participants had significant overlap between their wearable’s data and their self-reported assessments of their sleep quality, while correlations in terms of tiredness were much weaker. The researchers were even able to predict an extra two hours of sleep time when a participant reported a day of good sleep, versus a bad one.

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PCMag has reached out to Garmin for comment.

More academic scrutiny could be very welcome in the world of wearable devices. Not only is the market booming in the US, more and more public bodies are looking into their potential health applications. Health and Human Services Secretary Robert F. Kennedy Jr. recently announced he wants every American to wear a smartwatch, fitness tracker, or other piece of wearable health tech as part of his “Making America Healthy Again” (MAHA) agenda.



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About Will McCurdy

Contributor

Will McCurdy

I’m a reporter covering weekend news. Before joining PCMag in 2024, I picked up bylines in BBC News, The Guardian, The Times of London, The Daily Beast, Vice, Slate, Fast Company, The Evening Standard, The i, TechRadar, and Decrypt Media.

I’ve been a PC gamer since you had to install games from multiple CD-ROMs by hand. As a reporter, I’m passionate about the intersection of tech and human lives. I’ve covered everything from crypto scandals to the art world, as well as conspiracy theories, UK politics, and Russia and foreign affairs.

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