Daniel Suarez will have a special sponsor on board for this weekend’s NASCAR Cup Series race in Mexico City, as Telcel – a subsidiary of America Movil – will adorn his No. 99 Chevrolet at Autodromo Hermanos Rodriguez. The company is owned by Mexican billionaire Carlos Slim Helu, who has a net worth of $93.8 billion.
Daniel Suarez is gearing for a major shift as the NASCAR Cup Series makes its first appearance in Mexico City, stating it will unlock a “whole new world of opportunities” for driver sponsorships. And one of the world’s wealthiest individuals is already on board for the landmark event.
NASCAR is setting its course for Mexico City this weekend to host its first Cup Series race outside of the U.S. in over six decades. It comes after aerial footage showed the state of another NASCAR track fans want to return, while Denny Hamlin created an awkward situation with Michael Jordan and his legal team as 23XI Racing, which almost had a different name, remains locked in its legal battle with NASCAR.
Suarez, the first Mexican-born driver to clinch a win in any of NASCAR’s national series, is eager to showcase his talent on home soil. With the milestone event on the horizon, Suarez has landed a major sponsorship with Telcel, a prominent Mexican telecommunications brand under America Movil.
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America Movil’s magnate Carlos Slim Helu, worth a fortune estimated at $93.8 billion, is behind this significant partnership. He’s now being welcomed to the NASCAR picture with Suarez in a move that underlines the possibilities of going global.
“For many years, I never had a sponsor deal with a company from Mexico because I wasn’t racing there,” Suarez told FOX Sports. “So right now that we’re going to be having an event down there, it opens a whole new world of opportunities and that’s great, not just … obviously for me, but for the entire sport.”
Despite finding himself in a tough spot, ranking 28th in the points standings as he gears up for Sunday’s showdown at Autodromo Hermanos Rodriguez, Suarez remains unfazed by the intensifying expectations and the spotlight on his performance compared to last year.
Suarez said: “It’s not the first time that I’ve been in this position,” referring to the mounting pressure and being amid contract talks.
“Definitely the first time with the Mexico race, but it’s not the first time that I’ve been in the position that we have to win or in the position that we have a contract negotiation in the middle [of the season].”
“It’s definitely a distraction. I won’t sit here and tell you that it doesn’t really matter. I’m trying to be as smart as possible and to put all this stuff on the side and just do my thing on the track.”
With time ticking, Suarez is focused on clinching a Cup Series win to ensure his spot in the playoffs, despite not having a deal for 2026.
Suarez emphasized his determination to not let external pressures overshadow the upcoming race in Mexico, a moment he has long anticipated. “The Mexico race is something that I’ve been hoping and waiting on for many, many years, and I’m not going to let anything else from outside take that week and that moment from myself,” he declared.