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NIL

Rhule Turns NFL Playbook into NIL Advantage at Nebraska

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Off the field, Nebraska head coach Matt Rhule is channeling his NFL roots into a clever playbook for modern college football. With the transfer portal wide open and NIL dollars flowing fast, Rhule is treating name, image, and likeness agreements much like NFL contracts.

In a recent discussion with Greg McElroy on the Always College Football podcast, Rhule pointed out how his professional experience is becoming Nebraska’s secret weapon in the NIL era.

Rhule’s NFL tenure may not have ended with a Super Bowl ring, but the lessons he learned in roster management, cap strategy, and player valuation stuck with him.

On the podcast, he emphasized how the NFL forces teams to weigh each player’s contract value, even when every athlete on the roster is talented: “I think the biggest thing you learn when you’re in the NFL is really evaluation. Before, in college football, it was like, ‘Yeah, he’s a good player, let’s offer him, let’s take him.’ You get to the NFL, they’re all good players. It’s just, ‘Hey, what’s the financial value we put on this person and put on this position?’ Every year in the NFL, you go through free agency, and you see teams walking away from it with really good players because of their contract situations.”

Carolina Panthers head coach Matt Rhule.

Carolina Panthers head coach Matt Rhule. / Bob Donnan-Imagn Images

That mindset couldn’t be more relevant as college programs flush with NIL dollars face the “bid wars” in both signing new players and holding onto current ones. Rhule sees the danger of impulsive NIL spending that empties the coffers quickly. He also mentioned leaving gaps down the roster. Instead, he’s brought in a pro-leaning discipline. With that, he can evaluate each NIL offer like an NFL front office would, always asking whether the long-term value matches the cost.

Rhule pulled another trick from the NFL handbook, which was mostly saving money for future opportunities. While college programs can’t roll over NIL funds like NFL salary caps, the principle remains the same to avoid blowing your budget so you have freedom later.

He said, “Now there’s differences. You can’t carry money over. The smart teams in the NFL carry money over and position themselves through the years. But that discipline, I think, is something that’s really, really unique. It’s hard because you get to know the players. You want to take care of everybody.”

Nebraska Head Coach Matt Rhule and quarterback Dyaln Raiola look up at the scoreboard during the Illinois game.

Nebraska Head Coach Matt Rhule and quarterback Dyaln Raiola look up at the scoreboard during the second quarter against Illinois. / Kenny Larabee, KLIN

To keep things sharp, Rhule has a trusted NFL veteran advising behind the scenes. He boasted of his ace up my sleeve, “I brought in Pat Stewart, who spent a long time with the Eagles, Panthers, and also with the Patriots for most of his career. Having that set of eyes is really discipline. That’s going to be the key.”

Stewart’s pro-level insight ensures each NIL commitment feeds into the team’s overarching strategy. Whether it’s filling immediate gaps, securing key contributors, or saving room for future portal stars.

That’s a Smart Edge in a Chaotic Game

While other schools might go all-in on flashy NIL offers to chase a high-profile transfer, Nebraska is playing the long game. Especially to build sustainable depth, preserve flexibility, and treat every dollar like a cap hit. This mindset earns trust both inside and out.

Nebraska Cornhuskers athletic director Troy Dannen, football coach Matt Rhule, and 1890's Matt Davison.

Nebraska Cornhuskers athletic director Troy Dannen, football coach Matt Rhule, and 1890’s Matt Davison. / Steven Branscombe-Imagn Images

Rhule believes this kind of structure could be key to bringing balance back to college football. “College football has been dominated by who can aggregate all the good players,” he said. “And hopefully a salary cap, if it holds, which I hope it does, hopefully that will allow for more parity and let the best teams win.”

The ripple effects show up on the field, too. When players believe they’re part of a fair, stable system, they stick around. Retention becomes less about chasing the highest NIL paycheck and more about loyalty to a plan and teammates. For Nebraska, having a sturdy, cohesive unit year after year could be the difference between a winning season and a championship run.

Stay up to date on all things Huskers by bookmarking Nebraska Cornhuskers On SI, subscribing to HuskerMax on YouTube, and visiting HuskerMax.com daily.



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NIL

Missouri DE Damon Wilson II sues Georgia, setting up landmark player vs. school NIL legal battle

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Former Georgia defensive end Damon Wilson II has sued the school’s athletic association, escalating one of the messiest player-school disputes of the NIL and transfer portal era.

In a 42-page complaint filed Tuesday morning in Boone County, Mo., Wilson’s attorneys allege a civil conspiracy involving the Bulldogs and Georgia’s collective to try to “penalize Wilson for his decision to transfer.” The suit alleges that they interfered with his ability to enter the portal and lied about his NIL buyout. The former five-star recruit spent this season at Missouri.

The move is a counter to Georgia earlier seeking to go to arbitration to get $390,000 from Wilson, alleging damages after the player signed an agreement to return to Athens for his junior season before entering the transfer portal a month later.

It’s also believed to be the first time a player and school have taken each other to court over an NIL dispute. The resolution could hinge on Wilson’s argument that the NIL agreement with Georgia’s collective was a binding contract.

“Georgia appears intent on making an example of someone, they just picked the wrong person,” said Jeff Jensen, one of Wilson’s attorneys. “Damon never had a contract with them. I don’t see how Georgia thinks intimidation and litigation will help their recruitment efforts — maybe players could bring lawyers with them to practice.”

“As this matter involves pending litigation, we will have no additional comment at this time and refer you to our previous statement,” University of Georgia Athletic Association spokesman Steven Drummond said.

The backstory

Wilson appeared in 26 games at Georgia from 2023 to ‘24 and was expected to be a significant contributor this season when he signed an NIL agreement last December with Georgia’s Classic City Collective. The terms sheet called for him to receive $30,000 per month from December 2024 through January 2026.

A month after signing the deal, he transferred to Missouri, where he led the Tigers with nine sacks. Because the agreement was contingent upon his staying at Georgia, the collective ended the deal.

In October, the UGAAA filed an application to compel arbitration in Athens-Clarke County, Ga. It alleged Wilson owed $390,000 — the unpaid amount on the deal — in liquidated damages, as spelled out in the terms sheet.

What Wilson’s suit argues

The suit alleges Georgia staffers falsely told multiple unnamed Power 4 programs that Wilson would owe the Bulldogs $1.2 million if he left. That action was “an effort to prevent (other schools) from offering Wilson an NIL agreement, thereby impeding his ability to obtain an NIL agreement from a competing program that was the product of free and open competition for his athletic services and NIL licensing rights.”

It also contends the Bulldogs didn’t immediately put his name in the portal but instead launched an “all-out offensive” to try to keep him at Georgia. Those acts were part of what the suit called a “civil conspiracy” to interfere with Wilson’s business endeavors by the suit’s defendants: UGA’s athletic association, the collective and its two now-former CEOs, Matt Hibbs and Tanner Potts.

The suit also includes a count of interfering with Wilson’s business opportunities and accuses UGA’s athletic association of violating the confidentiality provision of the terms sheet by sharing its contents, including through a public court filing.

Much of the complaint addresses the NIL deal itself. The suit said Wilson and several other teammates were simply told by a Bulldogs employee to go upstairs at the football building to sign the agreement during preparations for the College Football Playoff. Wilson’s filing argues the deal is not enforceable because it says its terms would “be used to create a legally binding document.” That document was not created. The filing also notes that the terms sheet encouraged Wilson to “seek legal counsel” before finalizing a full agreement. If Wilson’s reading is correct, he would not owe the $390,000 the Bulldogs claim he does.

Finally, the suit includes a count of defamation over a line from a Bulldogs spokesperson about expecting athletes to honor commitments. The statement, the complaint said, implies that Wilson was dishonest, which hurts his reputation.

Wilson lost out on endorsement opportunities and NIL revenue and suffered emotional and mental distress caused by the Bulldogs’ false claims, his attorneys allege. He’s seeking a “fair and reasonable amount of damages” for the “financial and reputational harm he has suffered” along with legal fees.

Why this case is important

Georgia’s filing against Wilson this fall was the first known instance of a school taking a current/former player to court over an NIL buyout. And this complaint appears to be the first time a player has sued a school regarding an NIL deal.

The closest comparison is one-time Florida signee Jaden Rashada’s pending lawsuit over a $13.85 million dispute. But he filed that against three individuals involved (including now-former Florida coach Billy Napier) and a booster’s private company; the Gators have not been named as a party in the case.

As the player compensation space evolves in the first year of direct revenue sharing between schools and athletes, disputes will continue to arise. Whether contracts are binding is, to some degree, an open question and affects whether players can essentially act as free agents every year. This case is one of the first, best looks into how the issue might be resolved.



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Former Tennessee QB Nico Iamaleava returning to UCLA for second season

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Updated Dec. 22, 2025, 10:57 p.m. ET





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Four takeaways from the first weekend of the College Football Playoff

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Dec. 23, 2025, 5:35 a.m. ET

If you watched any part of Ole Miss’ 41-10 blowout of Tulane, the one common theme you felt was that the absence of former head coach Lane “Benedict” Kiffin was not acknowledged by the home fans; they even appeared to embrace it. It took a while for Rebel Nation to realize it but Kiffin simply was never “one of them” and, while he built the program, he did not measure up to the “Ole Miss family.” Most Rebel fans would probably tell you now they’d rather lose without him than win with him. Kiffin has now been fully exposed and St. Nick (Saban, now known as Mr. Hypocrite) and Pete Carroll, his self-proclaimed advisers, should be ashamed for their comments supporting the manner in which he tried to negotiate his way to both coaching one team and recruiting for another simultaneously. One is the GOAT who ran away from NIL and the transfer portal while the other is a recognized cheater by many. The best part is Kiffin’s LSU Tigers play at Mississippi next year. Good riddance!



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The Year Schools Paid Their Players

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The Year Schools Paid Their Players


































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Kenny Dillingham-Michigan saga proves college football about money

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Dec. 23, 2025, 6:07 a.m. ET





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No. 1 college football team predicted to sign $2.1 million transfer QB

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As Indiana prepares to host its first-ever College Football Playoff game as the No. 1 seed, the Hoosiers are quietly already planning for 2026.

Fernando Mendoza, a redshirt junior transfer who led the Hoosiers to a 13-0 regular season, won the 2025 Heisman Trophy after throwing 2,980 yards and a national-best 33 passing TDs and is widely seen as an early NFL first-round prospect.

Should Mendoza depart for the draft, Indiana would be tasked with replacing an elite, NFL-caliber starter, which explains why numerous quarterbacks expected to enter the transfer portal have been linked to the Hoosiers.

On a December 20 episode of “Hoosiers Football Tailgate,” host Coach Griff specifically named TCU quarterback Josh Hoover, who announced he will enter the transfer portal and skip the Alamo Bowl, as a name Indiana should watch.

“I like this guy as a definite target for Indiana,” Griff said. “So, Josh Hoover, keep an eye on him as a potential target… The one I think they’ll really try to get is Hoover.” 

TCU Horned Frogs quarterback Josh Hoover.

TCU Horned Frogs quarterback Josh Hoover (10) comes off the field during the game between the Horned Frogs and the Bearcats | Jerome Miron-Imagn Images

Hoover was a three-star recruit out of Rockwall-Heath (Texas) and initially committed to Indiana in 2021 before flipping to TCU after the school extended an offer. 

He then redshirted in 2022 and became the starter in 2023, producing breakout numbers in 2024 with 3,949 passing yards, 27 passing touchdowns, and 11 interceptions with a 66.5% completion rate.

In 2025, Hoover threw for 3,472 yards and 29 TDs, with 13 INTs, and projects among the most productive returning QBs in 2026 on career totals of 9,629 passing yards, 80 total TDs, and a career passer rating of 147.8.

On3’s NIL valuations list also shows Hoover ranking among the most marketable college quarterbacks, with a valuation in the neighborhood of $2.1 million.

Hoover is an intriguing option for Indiana due to his proven production and Power Five experience, positioning him as a potential one-year, plug-and-play solution as Curt Cignetti prioritizes continuity.

There is also a “full-circle” aspect to his recruitment, as Hoover originally committed to Indiana before flipping to TCU in 2021.

Read More at College Football HQ

  • Major college football program loses 15 players to transfer portal

  • College Football Playoff team has ‘significant interest’ in 4,000-yard QB

  • College football quarterback enters transfer portal after 4,000-yard season

  • No. 1 ranked transfer portal player predicted to join College Football Playoff team



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