NIL
Rich Paul's TikTok Q&A delivers real talk on branding, draft picks, and success

Key Takeaways
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Rich Paul used TikTok Q&A to break down his approach to athlete branding, draft picks, and long-term business growth.
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He emphasized character, work ethic, and team fit as integral qualities when evaluating talent for Klutch Sports.
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Paul explained that young athletes often confuse branding with intellectual property — and stressed the need for a clear strategy.
Move over, influencers. KLUTCH Sports Group founder Rich Paul is ready to become the internet’s favorite TikToker. Paul is bringing his business strategy to the platform, dropping brilliant insights on athlete branding, draft picks, and what it takes to build a lasting sports empire. In his latest Q&A, LeBron James’ longtime agent shares the mindset behind KLUTCH’s rise and what young athletes need to know.
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His agency represents some of the biggest names, including Philadelphia Eagles quarterback Jalen Hurts, Golden State Warriors Draymond Green, and A’ja Wilson, the WNBA All-Star calling the shots with the Las Vegas Aces. The Cleveland native launched the company in 2012. Its roster of talent spans all facets of media and lifestyle, from fashion models to comedians and beyond. The business-savvy entrepreneur is best known for working with stars who know how to fill stadiums and arenas. So, it only makes sense that his first Q&A video focuses on exactly that.
Paul uploaded an almost two-minute clip responding to his followers on Wednesday (July 23), and it was straight business game. Here are the biggest takeaways.
What’s more important: first-round draft pick or a dream team?
When considering things like whether the athlete has enough potential to be top of their class, Paul says the No. 1 spot isn’t everything fans expect it to be. He explained, “The most important thing is to find the right fit for your client. Therefore, if it’s the right fit, that normally comes with opportunity, and in order for you to have success, you[‘ve] got [to] have [the] opportunity first.”
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What qualities does Rich Paul value most in athletes?
“It’s changed. Today, you have to look for, you know, high character, [a] high level of willingness to listen, and work ethic. I think oftentimes people depend only on talent, but talent isn’t what gets and keeps you here. You have to be a pro,” Paul explained. Speaking of high caliber, Paul and the Los Angeles Lakers’ franchise player, LeBron James, have been locked in since their teenage years. Paul signed on as “the kid from Akron’s” agent in 2012.
What are young athletes getting wrong about building a brand?
In the era of massive NIL deals, college athletes have had the luxury of profiting from their likeness before even reaching the major leagues. But that fast-track into personal branding comes with a steep learning curve. According to Paul, many young athletes make the same crucial mistake.
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“One thing young athletes get wrong about building a brand is thinking that it’s actually a brand,” he said. He notes, “It’s actually your intellectual property, which is your IP, that you align with the brand. And then, in order to be successful, you need high execution and strategy.”
Paul’s TikTok debut isn’t just content — it’s a masterclass. Whether you’re an athlete, agent, or fan, his insights offer a rare glimpse into what it really takes to win off the field. Check out more from his agency playbook online, including why he’s taking a page from Steve Jobs’ book and wearing a “uniform” to the office.
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NIL
Major college football QB expected to ‘command’ up to $5 million in transfer portal
The Cincinnati Bearcats looked like a potential playoff team after a 7–1 start before dropping each of their final four games to close the 2025 season at 7–5 overall and 5–4 in Big 12 play.
Despite the late slide, it was Cincinnati’s highest win total since joining the Big 12 in 2023 and the program’s best season yet under third-year head coach Scott Satterfield.
Much of that success was fueled by junior quarterback Brendan Sorsby, who has since announced his intention to enter the NCAA Transfer Portal.
In 12 appearances during the 2025 season, Sorsby completed 61.6% of his passes for 2,800 yards, 27 touchdowns, and five interceptions, while also rushing for 580 yards and nine scores, establishing himself as one of the portal’s most coveted dual-threat quarterbacks.
On Tuesday, On3’s Pete Nakos reported that Sorsby could command NIL offers approaching $5 million on the open market, a figure that would place him among the highest earners in college sports.

A Lake Dallas, Texas, native, Sorsby was a three-star recruit and the No. 66-ranked quarterback in the 2022 class according to 247Sports.
He received nearly a dozen scholarship offers, including from Indiana, Army, Navy, and Delaware.
Sorsby initially signed with Indiana in February 2022 and emerged as the Hoosiers’ full-time starter in 2023.
He threw for 1,587 yards, 15 touchdowns, and five interceptions while rushing for 276 yards and four scores before entering the transfer portal and transferring to Cincinnati in 2024.
On3’s NIL tracker currently lists Texas quarterback Arch Manning as the nation’s highest-valued college athlete at $5.3 million, while Sorsby is valued at approximately $2.4 million, the 12th-highest overall.
Any deal approaching $5 million would immediately place Sorsby alongside Manning at the top of the NIL market.
Early links and reporting have connected Sorsby to programs including Texas Tech, Tennessee, Oregon, Indiana (return), and other Power-Five schools.
Read More at College Football HQ
- Major college football team reportedly does not have ‘any interest’ in $2.4 million QB
- No. 1 college football team predicted to sign $2.1 million transfer QB
- Major college football program loses 15 players to transfer portal
- College Football Playoff team has ‘significant interest’ in 4,000-yard QB
NIL
Major football coach predicted to stay in college amid NFL rumors
Marcus Freeman to the New York Giants is the latest coaching carousel talking point that just won’t go away, amid rampant speculation that the Notre Dame head coach could have an escape plan ready to jump to the NFL, and that the interest may be mutual.
But where do things actually stand in the most talked-about coaching situation?
Analyst predicts Marcus Freeman’s future
Behind the scenes, the race is on for Notre Dame to come up with contractual terms to keep Freeman on their sideline, and from what it sounds like, the latest trend may be pointing in that direction.
Right now, the current trajectory suggests that Freeman will turn down any interest from the NFL and remain the Notre Dame head football coach into the future, according to On3 Sports analyst Eric Hansen.
“If Freeman does what I believe he will and he and agent Clint Dowdle find common contract ground — and athletic director Pete Bevacqua doesn’t appear to be offering even tactical resistance — the decision to stay in South Bend would be for the long haul,” Hansen said.
That may be what Notre Dame fans want to hear, but until a decision is made official, the lure of New York and the NFL is still out there.
NFL insiders reveal Giants, Freeman interest
The talk connecting Freeman to the Giants is not just random speculation at this point.
Freeman has also emerged as one of the most prominent names on the shortlist being assembled by the Giants franchise itself, according to The Athletic.
That is something to keep an eye on, as the NFL coaching bonanza is only just getting started, and Freeman is considered one of the best young coaching minds in circulation at any level.
What Freeman has done at Notre Dame
Freeman has just completed his fourth season at the helm of the Fighting Irish program and boasts a 43-12 overall record, winning more than 78 percent of his games.
Freeman led Notre Dame to a No. 2 national ranking and an appearance in the national championship game against his alma mater a year ago.
His team went 10-2 this season and seemed poised for another berth in the College Football Playoff, before the committee reversed course on Selection Day and left the Irish out of the field, leading the school to decline playing in a bowl game.
Notre Dame won’t let him go
Cognizant of the talk around his head man, Notre Dame athletic director Pete Bevacqua is not willing to watch from the sidelines if his successful football coach is going to be courted by opportunities in the NFL, or anywhere.
“I would never say we wouldn’t match anything when it comes to Marcus,” Bevacqua said recently.
“I make sure that he knows that he will be where he deserves to be, and that is at the top, top, top tier of college football coaches when it comes to compensation every year.
“I view his contract, although a multiyear contract, as a living, breathing document that we will revise every year as need be to make sure he’s where he deserves to be. He knows he has that commitment from me and more importantly from the university.”
How exactly that commitment is formalized remains the sticking point that will either keep Marcus Freeman at Notre Dame, or have him looking elsewhere.
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NIL
Dylan Stewart, top 2027 NFL prospect, stays with Gamecocks, lands major NIL deal
COLUMBIA, S.C. (WCIV) — One day after South Carolina received word that star quarterback LaNorris Sellers was staying in town, another star said he plans to return to the fold.
Dylan Stewart, the Gamecocks’ star edge rusher, announced he is returning for his true junior season in 2026, according to Pete Thamel, ESPN’s college football insider.
Stewart has 11 sacks in his two seasons at South Carolina and has forced 6 fumbles. Among ESPN’s draft projections, he appears to be a top prospect for the 2027 NFL Draft.
READ MORE | “South Carolina QB LaNorris Sellers stays put, vows stronger return for 2026 season.”
The former five-star recruit and rising SEC pass rusher chose continuity over the transfer portal, agreeing to an NIL deal that places him among the highest compensated non-quarterbacks in college football, according to ESPN’s reporting.
South Carolina’s defense is back in reliable hands, as the Gamecocks ready themselves to bounceback from a 4-8 season.
After the pitiful finish, South Carolina head coach Shane Beamer shook up his coaching staff.
South Carolina is also expected to hire Penn State defensive line coach Deion Barnes as the defensive end and outside linebacker coach.
He’s been Penn State’s defensive line coach the past three years and worked with the line there since 2020. He coached Abdul Carter, Chop Robinson and Adisa Isaac.
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READ MORE | “South Carolina to kick off 2026 football season at home against Kent State.”
NIL
Minnesota Football: Kerry Brown and three other Gophers to return for 2026
Safety Kerry Brown, cornerback John Nestor, and offensive linemen Greg Johnson and Nathan Roy all announced their return to Minnesota next season through the NIL collective Dinkytown Athletes on Tuesday. All four were starters this season and represent key returnees for the Gophers next season.
The announcements are part of Cub Foods’ contribution to Dinkytown Athletes.
These types of announcements have become commonplace in college football today, driven by the introduction of NIL and revenue-sharing agreements, as well as the transfer portal.
More announcements are expected in the coming days and weeks, so stay tuned.
NIL
Unexpected college football program among favorites for $2 million transfer QB
Florida quarterback DJ Lagway, a former five-star recruit and two-year starter, is now in the transfer portal after a 2025 season defined by inconsistency and organizational change in Gainesville.
In 2025, Lagway completed 213 of 337 passes (63.2%) for 2,264 yards, 16 touchdowns, and 14 interceptions, while adding 136 rushing yards and a rushing score.
However, the turnovers and a string of uneven performances contributed to a 4–8 season (2-6 SEC) for Florida and intensified scrutiny on the program’s direction.
Florida dismissed fourth-year head coach Billy Napier on October 19 following a 3–4 start and later hired Tulane’s Jon Sumrall to lead the program forward, a change that has prompted several top players to explore fresh starts.
Several Power Five programs have emerged as early fits for Lagway, with Baylor, LSU, and Miami frequently mentioned by national outlets.
Recently, On3’s Pete Nakos singled out Baylor, noting that home-state proximity and family ties to Waco could make the Bears an appealing landing spot.

A five-star dual-threat quarterback from Willis, Texas, Lagway entered college as one of the top prospects in the 2024 class, ranking as 247Sports’ No. 1 quarterback before signing with Florida in December 2022.
Lagway threw for 4,605 yards and 59 touchdowns as a senior, adding 953 rushing yards and 16 scores on the ground to earn Gatorade National Player of the Year honors.
He drew more than 30 offers from several Power Five programs, including Baylor, Alabama, Georgia, LSU, and Clemson, before committing to the Gators.
From a marketplace standpoint, Lagway arrives in January’s portal with considerable commercial value.
On3’s NIL tracker lists Lagway with an estimated valuation near $2.0 million, and the quarterback already has multiple reported brand partnerships, including Hollister, Red Bull, and Mercedes-Benz of Gainesville.
For Baylor, Lagway would offer a marketable, high-upside option who can start right away, with 2025 starter Sawyer Robertson expected to enter the 2026 NFL Draft.
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- No. 1 college football team predicted to sign $2.1 million transfer QB
- Major college football program loses 15 players to transfer portal
- College Football Playoff team has ‘significant interest’ in 4,000-yard QB
NIL
$2.4 million transfer QB reportedly down to three college football programs
Bevies of college football players have made the decision to enter the NCAA transfer portal in the 2026 offseason.
In the weeks leading up to the portal’s opening, quarterbacks have dominated the headlines surrounding the entrants in the 2026 offseason. DJ Lagway, Brendan Sorsby, Dylan Raiola and Josh Hoover are among the most recent entries into the portal at quarterback.
The first well-known entry into the portal at quarterback was Sam Leavitt of Arizona State. Leavitt is entering the portal with two seasons of eligibility left.
The next school Leavitt transfers to will be his third in his college football journey. The 6-foot-3, 225-pounder began his collegiate career at Michigan State for his redshirt freshman season in 2023.
He has passed for 4,652 yards, 36 touchdowns and 11 interceptions while rushing for 810 yards and 10 touchdowns in three seasons. He earned Second Team All-Big 12 distinction and Big 12 Offensive Freshman of the Year in 2024.
While the portal has not officially opened, three schools have begun to separate themselves in the race for Sam Leavitt. Below is a look at the three schools that appear to be the final choices for Leavitt in the coming weeks.
LSU

Only two of the four quarterbacks to start for Lane Kiffin at Ole Miss were recruited by the Rebels out of high school. Both Jaxson Dart (USC) and Trinidad Chambliss (Ferris State) arrived in Oxford via the transfer portal.
LSU also has a strong track record with quarterbacks transferring in over the last decade, as both Joe Burrow and Jayden Daniels won Heisman Trophies two years after transferring in. As it relates to Leavitt, Daniels came to Baton Rouge by way of Arizona State in the 2022 offseason.
Oregon
Oregon has established itself as a destination for quarterbacks out of the transfer portal. Anthony Brown (Boston College), Bo Nix (Auburn), Dillon Gabriel (Oklahoma), and Dante Moore (UCLA) have all transferred to the Ducks and have each won 10 or more games in each season.
Adding to Leavitt’s interest in Oregon is its proximity to his hometown. He is from West Linn, Oregon, a suburb located just south of Portland.
Indiana

Indiana is the final school Leavitt is eyeing. The transfer portal has been crucial to Indiana fielding successful quarterbacks under Curt Cignetti.
The Hoosiers grabbed Kurtis Rourke from Ohio in the 2024 offseason and immediately went to a College Football Playoff the following season. California transfer Fernando Mendoza immediately won a Big Ten Championship and a Heisman Trophy and clinched the No. 1 seed in the 2025 College Football Playoff.
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