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Elite athletes' secret hydration breakthrough
Elite training facilities worldwide have quietly adopted these sophisticated protocols, which involve strategic fluid manipulation that extends far beyond traditional water consumption. The results speak for themselves: measurable improvements in endurance, enhanced temperature regulation and superior cardiovascular efficiency during competition. This scientific approach to hydration optimization has emerged from rigorous research conducted in sports medicine […]


Elite training facilities worldwide have quietly adopted these sophisticated protocols, which involve strategic fluid manipulation that extends far beyond traditional water consumption. The results speak for themselves: measurable improvements in endurance, enhanced temperature regulation and superior cardiovascular efficiency during competition.
This scientific approach to hydration optimization has emerged from rigorous research conducted in sports medicine laboratories, where investigators have uncovered how precisely timed fluid intake can create distinct physiological advantages. The findings challenge decades of accepted hydration practices and offer athletes a proven pathway to unlock previously untapped performance potential.
Revolutionary fluid science transforms performance
Modern research has revealed startling insights about the human body’s response to calculated fluid loading strategies. When executed with precision, these advanced protocols can increase blood plasma volume by approximately 1.5 percent of total body weight, creating measurable advantages that translate directly into competitive success.
The enhanced fluid state delivers cascading benefits throughout multiple body systems. Athletes experience dramatically reduced cardiovascular strain during high-intensity efforts, as expanded blood volume enables more efficient oxygen delivery to working muscles. This physiological enhancement becomes particularly pronounced during extended competitions where maintaining peak output over time determines victory or defeat.
Temperature regulation represents another crucial advantage of strategic hyperhydration. The expanded fluid reserves help athletes maintain lower core temperatures during exertion, preventing the performance-crushing effects of overheating that plague competitors using traditional hydration methods. Enhanced sweat production capabilities create a superior natural cooling system that becomes increasingly valuable as exercise intensity and duration increase.
Athletes implementing these protocols consistently demonstrate superior cognitive function during extended efforts. Mental sharpness remains intact as physical fatigue accumulates, allowing for better tactical decisions and maintained reaction times when competitions reach critical moments.
Precision timing unlocks maximum benefits
The effectiveness of advanced hydration protocols depends entirely on strategic timing across multiple phases of preparation and performance. Sports scientists have mapped five distinct windows that form the backbone of successful implementation, each requiring specific approaches tailored to the body’s evolving needs.
Strategic pre-loading phase
The process begins four hours before intense activity, when athletes consume calculated fluid and electrolyte combinations. Research establishes optimal intake targets of 5 to 7 milliliters per kilogram of body weight during this crucial window, providing sufficient time for absorption and distribution throughout the system.
Maintenance and fine-tuning
Two hours before exercise, focus shifts to preserving elevated hydration while avoiding fluid accumulation that could impair performance. This delicate balance requires athletes to consume smaller volumes at regular intervals, maintaining optimal status without creating discomfort or digestive issues.
Competition readiness
The immediate pre-exercise period involves final adjustments based on individual tolerance and environmental conditions. During activity, replacement strategies must account for ongoing losses while avoiding the serious risks associated with excessive fluid intake.
Recovery optimization
Post-exercise hydration serves dual purposes: restoring fluid balance and preparing the body for subsequent training sessions. This recovery window presents opportunities to support natural repair processes while maintaining the enhanced hydration state for future performance demands.
Electrolyte mastery drives success
Successful hyperhydration transcends simple water consumption to encompass sophisticated electrolyte management. Sodium functions as the primary regulator of fluid distribution, making its precise calibration absolutely essential for protocol effectiveness and athlete safety.
Scientific investigations have established optimal sodium concentrations between 2,990 and 3,772 milligrams per liter of fluid for maintaining proper cellular function. This specific range prevents dangerous fluid shifts that could compromise both performance outcomes and athlete wellbeing.
Elite athletes achieve these targets through strategic nutritional choices rather than relying exclusively on supplements. Consuming sodium-rich broths, soups and specially formulated foods provides steady absorption rates while delivering additional nutrients that support comprehensive performance enhancement.
Personalized protocols maximize individual potential
The most successful hyperhydration strategies account for significant individual variations in physiological response to fluid loading. Body composition influences absorption rates and distribution patterns, while environmental factors such as temperature and humidity dramatically affect ongoing hydration requirements.
Female athletes often require modified approaches due to hormonal fluctuations that impact fluid retention characteristics. Training experience levels also influence adaptation capabilities, suggesting that athletes new to hyperhydration should implement protocols gradually to allow proper physiological adjustment.
Environmental conditions play particularly crucial roles in protocol design. Hot, humid environments accelerate fluid losses through increased sweating, demanding more aggressive replacement strategies. Cooler conditions may permit conservative approaches while maintaining optimal hydration status throughout competition.
Advanced monitoring ensures safety and effectiveness
Successful hyperhydration implementation requires sophisticated monitoring systems to ensure both safety and optimal results. Athletes must track multiple physiological indicators to assess their body’s response and make necessary real-time adjustments.
Regular weight measurements provide objective feedback about fluid retention, while urine color analysis offers immediate visual assessment of hydration status. Heart rate responses during exercise indicate whether protocols are delivering expected cardiovascular benefits, while sweat rate calculations inform replacement needs during activity.
Building championship-level practices
Long-term success demands gradual implementation and consistent monitoring. Athletes should increase fluid intake progressively, allowing physiological adaptation without experiencing performance decrements or safety concerns.
Integration with comprehensive nutritional strategies maximizes effectiveness. Carbohydrate timing affects fluid retention capabilities, while protein consumption influences cellular hydration status. Strategic meal planning ensures all elements work synergistically to support peak performance outcomes.
As sports science advances, hyperhydration stands as a proven method for athletes seeking evidence-based performance improvements. When implemented thoughtfully and monitored carefully, these protocols provide meaningful competitive advantages that help elite performers reach their absolute potential.
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(BPRW) The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The …
(BPRW) The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health Elite Athletes Skylar Diggins, Laurie Hernandez and Chaunté Lowe Appear in National “Love, Your Mind” PSAs to Remind Audiences Why the Mind is the Real MVP (Black PR Wire) New York – The Ad Council, Huntsman Mental Health […]

(BPRW) The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health
Elite Athletes Skylar Diggins, Laurie Hernandez and Chaunté Lowe Appear in National “Love, Your Mind” PSAs to Remind Audiences Why the Mind is the Real MVP
(Black PR Wire) New York – The Ad Council, Huntsman Mental Health Foundation and Amazon Ads have collaborated to launch “The Mind Set,” an interactive experience designed to show audiences how taking care of their mental health can help them reach their goals. As part of the “Love, Your Mind” campaign, “The Mind Set” leverages the stories of three inspiring athletes – Skylar Diggins, Laurie Hernandez and Chaunté Lowe – in national public service advertisements (PSAs) and a new online experience, YourMindIsTheMVP.com.
“The Mind Set” website showcases each athlete’s journey with mental health and allows users to explore “Love, Your Mind” mental health resources like breathing exercises, gratitude journaling, and meditation. Through the campaign activation, users can also engage with mental health resources by saying “Alexa, make my mind the MVP,” to their Echo device or the Alexa app. Users can also explore bespoke Amazon Music playlists inspired by the athletes’ qualities of determination, bravery and resilience.
The new PSAs, directed by Babak Khoshnoud, director at Bryght Young Things, and developed pro bono by the Amazon Ads Brand Innovation Lab, will appear in donated media across Amazon throughout 2025, including Prime Video, in the Amazon store, and on the Fire TV landing page.
Throughout the experience, the three athletes vulnerably share how taking care of their minds has contributed to their successes. Each athlete has selected a personal object that represents their inspiring journey with mental health:
● Skylar Diggins: Six-Time WNBA All-Star features her Childhood Basketball as a symbol of her determination.
● Laurie Hernandez: U.S. gymnastics gold medalist features her Comeback Leotard as a symbol of her bravery.
● Chaunté Lowe: U.S. high jump record holder features her Survivor Bell as a symbol of her resilience.
To encourage fans to take care of their minds, users who interact with three resources on the site can enter into a giveaway for a chance to win one of the personal objects of their choice. The items have been generously donated by each athlete and professionally authenticated. The giveaway is open now through July 7.
“Mental health is a critical component of overall wellness that affects millions of Americans daily,” said Alan Moss, vice president of global advertising sales, Amazon Ads. “By leveraging the Amazon universe—from Alexa to Prime Video to Amazon Music—we’ve created an immersive experience that doesn’t just raise awareness but provides actionable resources through the voices of these inspiring athletes. This campaign demonstrates how technology can be a positive force in addressing the mental health challenges so many face today.”
“These iconic athletes are demonstrating their true passion for mental health awareness by generously sharing their moving stories with the world,” said Huntsman Mental Health Foundation President, Miranda Barnard. “These women have achieved such significant feats of athletic greatness in their respective sports, and hearing them talk about their challenges and coping strategies truly helps create a more open dialogue around mental health.”
“We are grateful to Amazon for activating its extraordinary range of touchpoints in support of mental health awareness,” said DJ Perera, chief media officer, the Ad Council. “Our audiences look to athletes for inspiration, and through this collaboration, we can show how taking care of our minds helps us all perform at the top of our game, both physically and mentally.”
“The Mind Set” is part of the national “Love, Your Mind” campaign, which has driven over 1.6 million visits to LoveYourMindToday.org for free mental health resources since October 2023. For more information about the “Love, Your Mind” campaign, follow “Love, Your Mind” on Instagram, Facebook, X and TikTok.
Giveaway rules: NO PURCHASE NECESSARY. Open only to legal residents of the 50 US/DC, 18 years of age and older who have or create an Amazon.com account. Creating an account is free. Void where prohibited by law. Sweepstakes ends at 11:59:59 p.m. ET on 7/7/25. Subject to Official Rules, including how to enter, prize details, odds, and restrictions, see https://seerules.com/mindset. Sponsor: Amazon.com Services LLC, 2021 7th Avenue, Seattle, WA 98121.
About the Ad Council
The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, Friends Don’t Let Friends Drive Drunk, Tear the Paper Ceiling and many more.
In November 2022, the Ad Council announced a Mental Health Initiative, uniting brands, marketers, media companies and nonprofits to address the mental health crisis throughout the U.S. at scale. With a founding donation from Huntsman Mental Health Institute, the multi-year initiative aims to change social norms and create a society that is more open, accepting and proactive when it comes to mental health.
To learn more or get involved, visit AdCouncil.org, join the Ad Council’s communities on Facebook, Instagram, LinkedIn and X, and view campaign creative on YouTube.
About Huntsman Mental Health Foundation
Huntsman Mental Health Foundation supports Huntsman Mental Health Institute and its mission to transform mental health care through community, research, clinical, and education initiatives. Huntsman Mental Health Foundation is working toward a world where mental wellness is accessible to all and where funding is not an obstacle on the path to well-being by leveraging the power of philanthropic support to break down the barriers that hinder mental wellness, both regionally and nationally. Learn more at: hmhf.org and join the conversation on Instagram, Facebook, X, and LinkedIn.
Media Contact:
Ben Dorf
The Ad Council
bdorf@adcouncil.org
The information contained in this Press Release represents the views and opinions of the author(s) and/or original creator of this Press Release and does not necessarily represent the views or opinions of Black PR Wire. The mere appearance of this Press Release on the website does not constitute an endorsement by Black PR Wire or its affiliates of this Press Release.
This Press Release has been made available for informational and educational purposes only. The author(s) and/or represented companies are solely responsible for the facts and the accuracy of the content of this Press Release. Black PR Wire does not make any representation or warranties with respect to the accuracy, applicability, fitness or completeness of this Press Release. Black PR Wire does not warrant the performance, effectiveness or applicability of any sites or products mentioned, listed or linked to in this Press Release.
Health
Team Fiji prioritises athlete well
As Team Fiji athletes are counting down the days to leave our shores for the Pacific Mini Games, they are not only focusing on their physical preparations but on the mental as well That is because qualified ppsychologist Peni Tove is engaging directly with the athletes like he did during the Team Fiji Assembly. Team […]

As Team Fiji athletes are counting down the days to leave our shores for the Pacific Mini Games, they are not only focusing on their physical preparations but on the mental as well
That is because qualified ppsychologist Peni Tove is engaging directly with the athletes like he did during the Team Fiji Assembly.
Team Fiji says Tove’s session focused on the importance of safeguarding in sport, ensuring every athlete feels safe, respected, and supported both before and during the Games.
They say Tove shared practical strategies on how athletes can identify and respond to safeguarding concerns, manage pressure, stress and emotional challenges and also protect their mental health while striving for excellence.
They add that as part of their holistic approach for the athletes, a dedicated safe space will be made available to athletes during the Games and at the accommodation – a place to release tension, reset focus, and let go of any negative energy that may affect performance or well-being.
The 2025 Pacific Mini Games will be from Sunday to July 9th.
Health
India Tops Global Doping Violations List for 2023 with 214 Cases, Govt Moves to Amend …
India has topped the World Anti-Doping Agency’s (WADA) global doping violations list for 2023, registering 214 Adverse Analytical Findings (AAFs) from 5,606 samples a positivity rate of 3.8%, the highest among countries with over 1,000 tests. This troubling development has sparked concern among athletes, officials, and sports fans, prompting the Ministry of Youth Affairs and […]


India has topped the World Anti-Doping Agency’s (WADA) global doping violations list for 2023, registering 214 Adverse Analytical Findings (AAFs) from 5,606 samples a positivity rate of 3.8%, the highest among countries with over 1,000 tests.
This troubling development has sparked concern among athletes, officials, and sports fans, prompting the Ministry of Youth Affairs and Sports to announce a renewed crackdown on doping. The government is set to amend the National Anti-Doping Bill and ramp up testing and awareness campaigns in a bid to restore the integrity of Indian sports.
India’s Doping Challenge: Numbers, Reactions, and Human Impact
According to WADA’s 2023 report, India surpassed nations like China, the USA, France, Germany, and Russia in doping violations, with 214 positive cases detected. Of the 5,606 samples collected, nearly half were during competitions, and the 3.8% positivity rate is significantly higher than China’s 0.2% and the USA’s 1.0%.
The National Anti-Doping Agency (NADA) has increased its testing efforts, collecting more samples than ever before. “Any amount of doping is unacceptable but we have to acknowledge that our testing is vigorous and with every year the sample size is increasing.
With our aggressive awareness campaigns, we intend to bring the numbers down in the next two years,” a Sports Ministry official told the media. Many athletes, meanwhile, have voiced frustration that the actions of a few are tarnishing the hard-earned reputations of the wider sporting community.
The news has also led to calls for better education and support for young and grassroots athletes, who are often most vulnerable to inadvertent violations.
Policy Overhaul: Legislative Changes and New Initiatives
In response to the alarming report, the Sports Ministry has revived and amended the National Anti-Doping Bill 2022. The revised legislation, soon to be tabled in Parliament, will drop the criminalisation of athlete involvement with doping syndicates, following WADA’s objections.
The proposed National Board for Anti-Doping in Sports has also been scrapped to avoid excessive government interference. Instead, the focus will shift to stricter penalties, enhanced testing, and robust education for athletes and coaches.
The Ministry is also pushing digital tools like the “Know Your Medicine” app, designed to help athletes check substances and avoid accidental violations. “We are determined to fight doping. It is not acceptable. That’s why we have increased the sample size every year. If you see the result, there is a decline in the rate over the last few years from over 5 per cent to three per cent. We have been transparent in our policy,” a senior official stated.
The government’s multi-pronged approach aims to balance deterrence with education and support, acknowledging that lasting change will require both systemic reform and cultural transformation.
The Logical Indian’s Perspective
India’s repeated appearance at the top of the WADA doping list is a sobering moment for the nation’s sporting community. While stricter enforcement and legislative changes are necessary, the real solution lies in building a culture of integrity, transparency, and empathy.
It is vital to support athletes not just with testing and penalties, but with education, mental health resources, and guidance especially for those at the grassroots who may lack access to information or support. True sporting greatness is rooted in fairness, discipline, and respect for the rules. As a society, how can we collectively support our athletes to compete clean and uphold India’s sporting honour?
Health
Olympic hero Camille Cheng to bring IOC mental health mission back to Hong Kong
Hong Kong Olympic hero Camille Cheng Lily-mei’s work outside the pool was recognised by the International Olympic Committee (IOC) earlier this month, when she was named one of the body’s first mental health ambassadors. Advertisement Cheng, who has represented Hong Kong at three Olympic Games, travelled to Lausanne, Switzerland, for the IOC Consensus Meeting on […]


Hong Kong Olympic hero Camille Cheng Lily-mei’s work outside the pool was recognised by the International Olympic Committee (IOC) earlier this month, when she was named one of the body’s first mental health ambassadors.
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Cheng, who has represented Hong Kong at three Olympic Games, travelled to Lausanne, Switzerland, for the IOC Consensus Meeting on Mental Health for Elite Athletes in early June after being invited to serve as the female representative for Asia.
The IOC’s mental health ambassador scheme is a new initiative aimed at putting athletes’ voices and lived experiences at the centre of efforts to address mental health challenges and disorders in elite sport.
Cheng is the co-founder of Hong Kong-based mental health charity Mind the Waves.
“There’ll be 12 representatives: a female representative and a male representative from the Americas, Asia, Oceania, Europe, Africa, and then two more,” Cheng said.
“It is up to the ambassador to be very proactive in how we bring what the IOC is doing in this space to our own region.
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Powell Selected to Participate in MLB Breakthrough Series for Second Consecutive Year
Story Links BOWIE, MD — Bowie State University head softball coach Ed Powell has been selected to participate in the MLB Breakthrough Series, held at the Kansas City Urban Youth Academy from Saturday, June 21 through Thursday, June 26 in Kansas City, Mo. This marks the second consecutive year Powell has received this prestigious invitation. “I’m […]


BOWIE, MD — Bowie State University head softball coach Ed Powell has been selected to participate in the MLB Breakthrough Series, held at the Kansas City Urban Youth Academy from Saturday, June 21 through Thursday, June 26 in Kansas City, Mo. This marks the second consecutive year Powell has received this prestigious invitation.
“I’m truly honored to be part of the MLB Breakthrough Series once again,” said Powell. “This program is so much more than a showcase, it’s an opportunity to empower and uplift some of the most talented and dedicated young softball players in the country. Helping these athletes grow not just on the field, but as leaders and individuals, is what makes this experience so meaningful. It’s a privilege to contribute to a platform that opens doors and leaves a lasting impact on their lives.”
Powell will be one of two head coaches from the Central Intercollegiate Athletic Association (CIAA) selected to participate in the Breakthrough Series, joining Bluefield State head coach Chelsea Holliday.
About Softball Elite Development Invitational
The Elite Development Invitational is a multi-day, 18 and under training camp that features intense on-field softball development and game play along with various off-field development sessions covering topics such as college recruiting, mental health and women in sports.
The event is coached by current and former USA Softball Women’s National Team athletes, professional softball players and college coaches. Participants represent some of the top athletes from the MLB Youth Academy and Nike RBI network.
For more information about the MLB Breakthrough Series, please click HERE.
For the most up-to-date information on Bowie State Athletics and its 13 varsity sport teams, visit bsubulldogs.com.
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