Motorsports
Ryan Blaney Breaks Through to Take Victory in Cracker Barrel 400 – Speedway Digest
A season full of near misses and hard-luck finishes for Ryan Blaney disappeared in a magical Music City night. At a sold-out Nashville Superspeedway, with fireworks and cheers washing over him, Blaney was finally able to celebrate a victory. Blaney, driving the No. 12 Ford for Penske Racing, led a race-high 139 laps, earned his […]

A season full of near misses and hard-luck finishes for Ryan Blaney disappeared in a magical Music City night.
At a sold-out Nashville Superspeedway, with fireworks and cheers washing over him, Blaney was finally able to celebrate a victory.
Blaney, driving the No. 12 Ford for Penske Racing, led a race-high 139 laps, earned his first NASCAR Cup Series win of the year and the 14th victory of his career by taking the checkered flag in the Cracker Barrel 400.
“We’ve had great speed all year — just hasn’t been the best year for us as far as good fortune,” said Blaney, the 2023 NASCAR Cup Series champion. “The 12 boys are awesome; they stick with it no matter how it goes, and it was great to finish one out tonight.”
Blaney gained top position early by making a two-tire stop, won the second stage after surviving a wave of caution flags and held on through a green-flag pit stop cycle in the third stage to beat Carson Hocevar to the start-finish line by 2.83 seconds.
“I never gave up hope,” said Blaney, who won his first Cup Series race since last fall in Martinsville, a span of 15 events.
“I thought [two tires] was a good call. We drove up to seventh there in the first stage, and I thought two tires were great. I thought my car was really good, and that really set us up for the rest of the race.
“It’s nice that it’s finally happening. It’s time to go celebrate!”
Denny Hamlin, making his 700th career Cup Series start, won the opening stage, led 79 laps and placed third. Defending NASCAR Cup Series champion Joey Logano, the 2024 Nashville Superspeedway winner, finished fourth and William Byron came in fifth.
For Hocevar, a past Truck Series winner at Nashville, it was his second runner-up finish of the season.
“Proud of this group — proud of this car,” Hocevar said. “At a place that is difficult to pass, we went from 26th to second. It’s good to get a deserved finish for once.”
“Good run for the 12,” Hamlin added. “He just pulled away and stretched it on us.”
Blaney, 31, from Hartford Township, Ohio, averaged 129.068 mph around the 1.33-mile concrete oval, completing 300 laps in 3 hours, 5 minutes and 29 seconds. Seven caution periods took up 35 laps while nine leaders exchanged the lead 18 times, with 25 drivers finishing on the lead lap. The Cracker Barrel 400 was the 2,800th NASCAR Cup Series race.
Chase Briscoe, the fastest Cup Series qualifier in track history, led 51 laps overall before slipping back to finish 17th.
Among other notables, Josh Berry, from nearby Hendersonville, Tennessee, placed 30th while Knoxville, Tennessee, native Chad Finchum finished 35th.
NSS PR
Motorsports
HFT Advance | Pocono – Speedway Digest
Pocono Event Info:Date: Sunday, June 22Time: 2 p.m. ETSeries: NASCAR Cup Series (NCS)Location: Long Pond, Pennsylvania Format: 160 Laps, 400 Miles, Stages: 30-95-160TV: PrimeRadio: MRN, SiriusXM NASCAR Radio (Channel 90) Weekend Schedule:Friday: 12:35 p.m. ET, Xfinity Practice (CW App, MRN, SiriusXM NASCAR Radio)Friday: 1:40 p.m. ET, Xfinity Qualifying (CW App, MRN, SiriusXM NASCAR Radio)Saturday: 12:35 […]

Pocono Event Info:
Date: Sunday, June 22
Time: 2 p.m. ET
Series: NASCAR Cup Series (NCS)
Location: Long Pond, Pennsylvania
Format: 160 Laps, 400 Miles, Stages: 30-95-160
TV: Prime
Radio: MRN, SiriusXM NASCAR Radio (Channel 90)
Weekend Schedule:
Friday: 12:35 p.m. ET, Xfinity Practice (CW App, MRN, SiriusXM NASCAR Radio)
Friday: 1:40 p.m. ET, Xfinity Qualifying (CW App, MRN, SiriusXM NASCAR Radio)
Saturday: 12:35 p.m. ET, Cup Practice (Prime, MRN, SiriusXM NASCAR Radio)
Saturday: 1:45 p.m. ET, Cup Qualifying (Prime, MRN, SiriusXM NASCAR Radio)
Friday: 3:30 p.m. ET, Xfinity Race (CW, MRN, SiriusXM NASCAR Radio)
Sunday: 2 p.m. ET, Cup Race (Prime, MRN, SiriusXM NASCAR Radio)
Pace Laps:
- The NASCAR Cup Series heads north to Pocono Raceway for the 17th points race of the season as ‘The Tricky Triangle’ hosts its lone race date on the calendar.
- This weekend marks the fourth of five races in the “Driving 4 a Difference presented by the Gene Haas Foundation,” a new in-season Ford tournament within the NASCAR Xfinity Series.
- Sheldon Creed leads the tournament after four races with 112 points, followed by teammate Sam Mayer (97), Harrison Burton (70), Ryan Sieg (57) & Kyle Sieg (25).
- Mayer holds the third-best average finish (11.1) of full-time Xfinity drivers this season, behind Austin Hill (10.1) and Justin Allgaier (10.9).
- Cole Custer recorded his best finish of the season last weekend in Mexico City (8th), and best Cup Series result since Bristol of 2022 (8th).
Cole Custer Team Info:
Crew Chief: Aaron Kramer
Partner: HaasTooling.com
Sheldon Creed Team Info:
Crew Chief: Jonathan Toney
Partner: Road Ranger
Sam Mayer Team Info:
Crew Chief: Jason Trinchere
Partner: Audibel
Custer at Pocono (Cup)
Starts: 7
Wins: —
Top-10s: —
Poles: —
- Custer makes his eighth Cup start at Pocono this weekend, where he has a 23.3 average finish. His best finish came in 2020 when he crossed the line in P16.
- His best start was fifth in 2020, when NASCAR inverted the field after race one of a doubleheader, and he boasts a 26.4 average starting position.
- Custer has also made six NXS starts at Pocono, where he has found victory lane twice in 2019 and 2024.
Creed at Pocono (Xfinity)
Starts: 3
Wins: —
Top-10s: 2
Poles: 1 (2024)
- Creed is set to make his fourth Xfinity start at Pocono on Saturday, where he has a pair of top-5 finishes. He finished P4 last season after leading seven laps, and came home in fifth in 2022.
- He started on the pole last season, one of three in his career, and carries an average starting position of 3.3 into this weekend.
Mayer at Pocono (Xfinity)
Starts: 4
Wins: —
Top-10s: 3
Poles: —
- Mayer is in line for his fifth Xfinity start at Pocono this weekend, coming off a 10th-place finish in last season’s race. He recorded a runner-up result in 2023, and was P6 in 2022.
- He has started inside the top 10 once, a P8 start in 2023, and has an average starting position of 13.0.
Where They Stand
Cup Points Standings (41: 34th): Custer is 34th in the Cup Series points standings through 16 races this season with 204 points.
Xfinity Points Standings (41: 7th, 00: 8th): Mayer sits seventh in the Xfinity points standings with 487 total points on the season, behind the six winners, while Creed is in eighth place with 415 points heading into Pocono this Saturday.
HFT PR
Motorsports
Denny Hamlin announces big new deal after being replaced in NASCAR Cup Series – Motorsport – Sports
Denny Hamlin and Joe Gibbs Racing announced a major new deal ahead of the 44-year-old’s return to the NASCAR Cup Series. Over the weekend, Hamlin was notably absent from the Viva Mexico 250 in order to be by his wife’s side for the birth of their third child. In his absence, Ryan Truex piloted the […]

Denny Hamlin and Joe Gibbs Racing announced a major new deal ahead of the 44-year-old’s return to the NASCAR Cup Series.
Over the weekend, Hamlin was notably absent from the Viva Mexico 250 in order to be by his wife’s side for the birth of their third child. In his absence, Ryan Truex piloted the No. 11 Toyota after receiving a lighthearted text from his famous brother.
With Hamlin slated to rejoin Joe Gibbs Racing this week, the organization shared that it has inked a multi-year deal with Bob’s Discount Furniture to be a primary sponsor. The furniture retailer company’s first primary race will be Iowa Corn 350 on August 3.
“We are thrilled to partner with Bob’s Discount Furniture,” JGR owner Joe Gibbs said in an official statement. “Racing every weekend all across the country, we will have the opportunity to promote their great furniture at everyday low prices to race fans everywhere. We are especially excited to have the opportunity to celebrate their expansion into North Carolina at the grand opening event at their new Winston-Salem store on July 17th.”
Bob’s Discount Furniture President and CEO Bill Barton expressed a similar sentiment, adding: “Partnering with Joe Gibbs Racing is a natural fit for Bob’s. We’re both committed to excellence, delivering value, and engaging with communities in meaningful ways. Debuting the Bob’s-branded No. 11 car at Bob’s Grand Opening in Winston-Salem, a region with deep NASCAR heritage and our newest store location, makes this moment even more special.”
As part of the agreement, Hamlin and Gibbs will be on hand for the grand opening of the Bob’s Discount Furniture store in Winston-Salem, North Carolina, on July 17.
“We’re excited to welcome Bob’s to our No. 11 team and to have their new locations opening up close to home,” Hamlin said. “If you look at their marketing and social media, they do a great job being creative, so we’re really looking forward to what kind of ideas we can work on together both on and off the racetrack.”
Ahead of the 2025 Cup Series season, Hamlin parted ways with long-term sponsor FedEx and Mavis Tires, though has since managed to strike deals with Sports Clips, King’s Hawaiian, and National Debt Relief. Speaking to reporters ahead of The Clash at Bowman Gray earlier this month, he acknowledged that JGR’s sponsorship dilemma was “maybe a little bit” concerning.
“I mean it’s tough out there. Sponsorship is hard to come by and certainly while it’s such an important time in our sport to recognize the sponsorship dollars are not flowing like they used to, for sure. Everyone’s had to adjust quite a bit,” Hamlin said.
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“Obviously you’ve got certain aspects that JGR has to price into their pricing as well that it’s probably tough. I don’t know, it’s just part of it. But certainly having one sponsor for 20 years made things pretty easy and now it’s all kind of catching up.
“Is it concerning from my end? Maybe a little bit, but it’s probably more concerning from JGR’s standpoint.”
Motorsports
Federal judge calls on NASCAR, teams to settle bitter antitrust battle
CHARLOTTE, N.C. (AP) — A federal judge urged NASCAR and two of its teams, including one owned by retired NBA great Michael Jordan, to settle their increasingly acrimonious legal fight that spilled over into tense arguments during a hearing on Tuesday. U.S. District Judge Kenneth Bell of the Western District of North Carolina grilled both […]

CHARLOTTE, N.C. (AP) — A federal judge urged NASCAR and two of its teams, including one owned by retired NBA great Michael Jordan, to settle their increasingly acrimonious legal fight that spilled over into tense arguments during a hearing on Tuesday.
U.S. District Judge Kenneth Bell of the Western District of North Carolina grilled both NASCAR and the teams — 23XI Racing, which is owned by Jordan and three-time Daytona 500 winner Denny Hamlin, and Front Row Motorsports, owned by entrepreneur Bob Jenkins — on what they hoped to accomplish in the antitrust battle that has loomed over the stock car series for months.
“It’s hard to picture a winner if this goes to the mat — or to the flag — in this case,” Bell said. “It scares me to death to think about what all this is costing.”
23XI and Front Row were the only two organizations that refused to sign a take-it-or-leave-it offer from NASCAR last September on a new charter agreement. Charters are NASCAR’s version of a franchise model, with each charter guaranteeing entry to the lucrative Cup Series races and a stable revenue stream; 13 other teams signed the agreements last fall, with some contending they had little choice.
The nearly two-hour hearing was on the teams’ request to toss out NASCAR’s countersuit, which accuses Jordan business manager Curtis Polk of “willfully” violating antitrust laws by orchestrating anticompetitive collective conduct in negotiations. NASCAR said it learned in discovery that Polk in messages among the 15 teams tried to form a “cartel” type operation that would include threats of boycotting races and a refusal to individually negotiate.
One of NASCAR’s attorneys even cited a Benjamin Franklin quote Polk allegedly sent to the 15 organizations that read: “We must all hang together, or most assuredly we shall all hang separately.”
Jeffrey Kessler, an attorney representing the teams, was angered by the revelation in open court, contending it is privileged information only revealed in discovery. Kessler also argued none of NASCAR’s claims in the countersuit prove anything illegal was done by Polk or the Race Team Alliance during the charter negotiation process.
“NASCAR knows it has no defense to the monopolization case so they have come up with this claim about joint negotiations, which they agreed to, never objected to, and now suddenly it’s an antitrust violation,” Kessler said outside court. “It makes absolutely no sense. It’s not going to help them deflect from the monopolizing they have done in this market and the harm they have inflicted.”
He added that “the attacks” on Polk were “false, unfounded and frankly beneath the dignity of my adversary to even make those type of comments, which he should know better about.”
NASCAR attorneys said Polk improperly tried to pressure all 15 teams that comprise the RTA to stand together collectively in negotiations and encouraged boycotting qualifying races for the 2024 Daytona 500. NASCAR, they said, took the threat seriously because the teams had previously boycotted a scheduled meeting with series executives.
“NASCAR knew the next step was they could boycott a race, which was a threat they had to take seriously,” attorney Lawrence Buterman said on behalf of NASCAR.
Kessler said outside court the two teams are open to settlement talks, but noted NASCAR has said it will not renegotiate the charters. NASCAR’s attorneys declined to comment after the hearing.
Bell did not indicate when he’d rule, other than saying he would decide quickly.
Preliminary injunction status
Kessler said he would file an appeal by the end of the week after a three-judge federal appellate panel dismissed a preliminary injunction that required NASCAR to recognize 23XI and Front Row as chartered teams while the court fight is being resolved.
Kessler wants the issue heard by the full appellate court. The injunction has no bearing on the merits of the case, which is scheduled to go to trial in December. The earliest NASCAR can treat the teams as unchartered is one week after the deadline to appeal, provided there is no pending appeal or whenever the appeals process has been exhausted.
There are 36 chartered cars for the 40-car field each week. If 23XI and Front Row are not recognized as chartered, their six cars would have to compete as “open” teams — which means they’d have to qualify on speed each week to make the race and they would receive a fraction of the money guaranteed for chartered teams.
Discovery issues
Some of the arguments Tuesday centered on Jonathan Marshall, the executive director of the RTA. NASCAR has demanded text messages and emails from Marshall and says it has received roughly 100 texts and over 55,000 pages of emails.
NASCAR wants all texts between Marshall and 55 people from 2020 through 2024 that contain specific search terms. Attorneys for the RTA said that covers more than 3,000 texts, some of which are privileged, and some that have been “deleted to save storage or he didn’t need them anymore.”
That issue is set to be heard during a hearing next Tuesday before Bell.
___
AP auto racing: https://apnews.com/hub/auto-racing
Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.
Motorsports
Juncos Hollinger seeks new investment
Brad Hollinger is seeking a new investor to join the IndyCar Series team he co-owns with Ricardo Juncos. The operation based in Speedway, Ind., fields a pair of full-time entries under the Juncos Hollinger Racing banner, which competed in IndyCar from 2017-19 as Juncos Racing, left due to a lack of funding, and returned in […]

Brad Hollinger is seeking a new investor to join the IndyCar Series team he co-owns with Ricardo Juncos.
The operation based in Speedway, Ind., fields a pair of full-time entries under the Juncos Hollinger Racing banner, which competed in IndyCar from 2017-19 as Juncos Racing, left due to a lack of funding, and returned in 2021 after Hollinger made a sizable investment in the team and provide the annual operating budget for the company’s relaunch.
In his fifth year of IndyCar team ownership, the founder and CEO of Vibra Healthcare says he loves the direction Roger Penske is taking the series and is looking to strengthen JHR’s future with the addition of a new partner to take an ownership stake that’s similar to his own.
Under the original plan, the team would use Hollinger’s investment to get up to speed before taking on the responsibility of sourcing the $8-10 million needed to run each car per season, but minimal progress was made in that regard through the 2024 season.
Continuing to cover JHR’s sponsorship shortfalls lost most of its appeal, and in response, a significant change was made for 2025 with a switch from paying both drivers to turning its second car into a for-hire opportunity that was taken by Sting Ray Robb and his group of backers. Conor Daly was hired to drive JHR’s primary entry, which is funded by Hollinger/JHR and sponsors brought by Daly.
Having retooled the program in the last 18 months under the guidance of ex-Formula 1 team manager Dave O’Neill, Hollinger has approved the expansion of JHR’s infrastructure, additions to its engineering department, and continues to work with Juncos on developing the outfit’s commercial sales team. The next step is bringing a new name to the masthead.
“We do have a good commercial program this year and it’s being helped by what’s happening with the sport overall. I’m thrilled with the progress of IndyCar and particularly with FOX Sports and the whole momentum Penske has going with the series. I’m excited for where we are,” Hollinger told RACER.
“So that’s been a big boost this year. Revenue has come in much more meaningfully. We have a paying driver and his sponsors bring a substantial source of capital into the organization as well. So that’s been good, but prior to this year, it’s been nearly 100 percent me. So yes, I would like to bring in a partner to join me. It could come in multiple forms. It could be a wealthy individual or individuals, or it could be an institution, an equity group. There are a couple lines in the water for sure and there’s interest.”
Hollinger came to IndyCar with Juncos after buying into the Williams Formula 1 team in 2014 and continues to use the relationships formed during his years in F1 to enrich and improve JHR. Racing is the American’s passion, which has been demonstrated through his extended financial support of the team. But he’s also involved for other reasons.
“I didn’t get into this just for giggles,” he said. “One, I’m a businessman. Ultimately, I would like to make a return on my investment in the future. But most importantly, I would like to win races and compete against the Ganassis and the Penskes and Andrettis and be right up there at the tip of the arrow.
“We brought in Dave O’Neill, brought in a couple other people from Formula 1, and they’ve been quite helpful. He’s got a huge group of friends in F1 that are technologically really strong. Now the next step is we need to do more RD&E (research, development and engineering). That’s where the difference is between us and those top teams right now, and that requires some increased capital as well. Enhancing the simulator and doing more testing, Getting the use of AI much more significantly into our business. I do that in our hospital business and there’s huge opportunities there in IndyCar racing,
“To use AI in a sophisticated way, that does require some capital as well. RD&E is where the biggest differences are made. So that’s where I’d see a new partner-investor as being important for us.”
Mike Shank joined IndyCar in 2017 with his Michael Shank Racing team and added Jim Meyer as a co-owner and investor in 2018, which returned as Meyer Shank Racing. Bobby Rahal and Carl Hogan formed Rahal-Hogan Racing in 1992, split, saw the team evolve into Team Rahal, and later added David Letterman and Mike Lanigan to become IndyCar’s only three-name outfit as Rahal Letterman Lanigan Racing. If Hollinger finds the right partner, Juncos Hollinger Racing could become the series’ second three-name program.
“Absolutely, yes, we could add a name, or it could be a different moniker altogether,” he said. “We would want to promote the team in the most significant way and create some excitement, maybe do something a bit more on the unique side. So I’m open to a change in the name down the road, but we’ve got to first get some business done before that happens.”
Motorsports
Judge pushes NASCAR, teams to settle antitrust dispute
Listen to this article SUMMARY: Federal judge encourages settlement in NASCAR antitrust dispute Michael Jordan‘s 23XI Racing and Front Row face loss of charter status NASCAR alleges teams attempted coordinated boycott over contracts Appeal filed after charter status injunction was dismissed by court A federal judge urged NASCAR and two of its teams, including one […]

SUMMARY:
- Federal judge encourages settlement in NASCAR antitrust dispute
- Michael Jordan‘s 23XI Racing and Front Row face loss of charter status
- NASCAR alleges teams attempted coordinated boycott over contracts
- Appeal filed after charter status injunction was dismissed by court
A federal judge urged NASCAR and two of its teams, including one owned by retired NBA great Michael Jordan, to settle their increasingly acrimonious legal fight that spilled over into tense arguments during a hearing on June 17.
U.S. District Judge Kenneth Bell of the Western District of North Carolina grilled both NASCAR and the teams — 23XI Racing, which is owned by Jordan and three-time Daytona 500 winner Denny Hamlin, and Front Row Motorsports, owned by entrepreneur Bob Jenkins — on what they hoped to accomplish in the antitrust battle that has loomed over the stock car series for months.
23XI and Front Row were the only two organizations that refused to sign a take-it-or-leave-it offer from NASCAR last September on a new charter agreement.
Charters are NASCAR’s version of a franchise model, with each charter guaranteeing entry to the lucrative Cup Series races and a stable revenue stream; 13 other teams signed the agreements last fall, with some contending they had little choice.
The hearing was on the teams’ request to toss out NASCAR’s countersuit, which accuses Jordan business manager Curtis Polk of “willfully” violating antitrust laws by orchestrating anticompetitive collective conduct in negotiations. NASCAR said it learned in discovery that Polk in messages among the 15 teams tried to form a “cartel” type operation that would include threats of boycotting races and a refusal to individually negotiate.
Jeffrey Kessler, an attorney representing the teams, was angered by the revelation in open court, contending it is privileged information only revealed in discovery. Kessler also argued none of NASCAR’s claims in the countersuit prove anything illegal was done by Polk or the Race Team Alliance during the charter negotiation process.
NASCAR attorneys said Polk improperly tried to pressure all 15 teams that comprise the RTA to stand together collectively in negotiations and encouraged boycotting qualifying races for the 2024 Daytona 500. NASCAR, they said, took the threat seriously because the teams had previously boycotted a scheduled meeting with series executives.
Preliminary injunction status
Kessler said he would file an appeal by the end of the week after a three-judge federal appellate panel dismissed a preliminary injunction that required NASCAR to recognize 23XI and Front Row as chartered teams while the court fight is being resolved.
Kessler wants the issue heard by the full appellate court. The injunction has no bearing on the merits of the case, which is scheduled to go to trial in December. The earliest NASCAR can treat the teams as unchartered is one week after the deadline to appeal, provided there is no pending appeal or whenever the appeals process has been exhausted.
If 23XI and Front Row are not recognized as chartered, their six cars would have to compete as “open” teams — which means they’d have to qualify on speed each week to make the race and they would receive a fraction of the money guaranteed for chartered teams.
Motorsports
Joe Gibbs Racing and Bob’s Discount Furniture Launch Multi-Year NASCAR Partnership with Denny Hamlin
Joe Gibbs Racing (JGR) announced today a significant new sponsorship agreement with Bob’s Discount Furniture, marking the popular furniture retailer’s debut in motorsports as a primary sponsor for Denny Hamlin’s No. 11 Toyota Camry XSE in the NASCAR Cup Series. The multi-year deal includes Bob’s first primary race at Iowa Speedway on August 3, 2025. […]

Joe Gibbs Racing (JGR) announced today a significant new sponsorship agreement with Bob’s Discount Furniture, marking the popular furniture retailer’s debut in motorsports as a primary sponsor for Denny Hamlin’s No. 11 Toyota Camry XSE in the NASCAR Cup Series. The multi-year deal includes Bob’s first primary race at Iowa Speedway on August 3, 2025.
Known for offering stylish, quality furniture and home goods at everyday low prices, Bob’s Discount Furniture is expanding its national presence with nearly 200 locations across 26 states and 20 more set to open in 2025 — including six in North Carolina. The partnership with JGR not only promotes Bob’s nationwide but also emphasizes its commitment to the Southeast and its deep-rooted NASCAR fanbase.
“We are thrilled to partner with Bob’s Discount Furniture,” said Joe Gibbs, owner of Joe Gibbs Racing. “Racing every weekend all across the country, we will have the opportunity to promote their great furniture at everyday low prices to race fans everywhere. We are especially excited to celebrate their expansion into North Carolina at the grand opening of their new Winston-Salem store on July 17th.”
To kick off the collaboration, Denny Hamlin and Joe Gibbs will attend the Winston-Salem store opening on Thursday, July 17, at 1 p.m. ET. The grand opening will feature a VIP autograph session with Hamlin, fan giveaways, live entertainment, and the debut of the No. 11 Bob’s Discount Furniture Toyota Camry XSE that will hit the track at Iowa.
“Partnering with Joe Gibbs Racing is a natural fit for Bob’s,” said Bill Barton, President and CEO of Bob’s Discount Furniture. “We’re both committed to excellence, delivering value, and engaging with communities in meaningful ways. Debuting the Bob’s-branded No. 11 car at our Grand Opening in Winston-Salem, a region with deep NASCAR heritage and our newest store location, makes this moment even more special.”
The agreement makes Bob’s Discount Furniture the Official Furniture Retailer of Hamlin and the No. 11 team. It includes multiple primary sponsorship races and full-season associate branding on the No. 11 Toyota. Additionally, the partnership will include cross-promotional marketing, in-store fan events, and community outreach initiatives aimed at bringing the thrill of racing directly to Bob’s customers.
Hamlin, who is in his 20th full-time Cup Series season, is currently fifth in the points standings and has three wins so far this year. He ranks 12th on NASCAR’s all-time wins list with 57 victories, including three Daytona 500s, three Southern 500s, and the 2022 Coca-Cola 600. He missed last week’s race in Mexico City to welcome his third child.
“We’re excited to welcome Bob’s to our No. 11 team and to have their new locations opening up close to home,” Hamlin said. “If you look at their marketing and social media, they do a great job being creative, so we’re really looking forward to what kind of ideas we can work on together both on and off the racetrack.”
The new partnership between JGR and Bob’s Discount Furniture represents a dynamic fusion of sports marketing and retail engagement, promising fans a unique blend of racing action and accessible, family-friendly experiences across the country.
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