Connect with us
https://yoursportsnation.com/wp-content/uploads/2025/07/call-to-1.png

Sports

SAS boosts its sports industry sponsorship

Published

on

SAS boosts its sports industry sponsorship

Longtime data fixture SAS has held sponsorship footing on the PGA Tour Champions circuit for more than 20 years. The annual SAS Championship takes place in Cary, N.C. — where the international tech giant is headquartered — and will hit its 25-year milestone in the fall.

But now the company, nearly 50 years old, is moving deeper into the industry via sponsorship. SAS has notched official deals with LAFC (announced in February) and the Magic (April), the latter of which stemmed from a client-provider relationship that SAS nurtured for more than a decade.

SAS EVP and CMO Jenn Chase has been with the company for 25 years. She told SBJ that she sees a real opportunity for SAS to connect through the franchise and team level. Chase described three clear buckets that SAS can impact: player analytics, operational efficiency (utilizing AI to do so) and fan engagement. That last one, though, feels like “a huge sweet spot for SAS and untapped for many clubs.”

This push began a couple of years ago, when Chase tapped Octagon (Agency of the Year winner at this year’s Sports Business Awards) to help in SAS’s sports storytelling. The two had collaborated for the previously mentioned golf championship, but this was a push to bring the value add of working with SAS — particularly around AI and various data channels. This became the springboard of a flip to leaning on long-running expertise and relationships to help tell the story of the impacts that SAS enterprise software creates.

“We’ve approached sports from a sales perspective — as in these are organizations that have a lot of data and we should be talking to them,” Chase said of the company’s previous sports approach. “I would say we were pretty opportunistic as opposed to being strategic about it.”

A focus on the fans

The LAFC and Magic deals — financial terms weren’t disclosed — are centered on fans and using the data produced to churn out real-time insights and lead to more segmentation. LAFC will lean on SAS platforms to enhance athlete data, in-venue fan journey and customer messaging, while the Magic are going to learn about their fans’ in-app journey and try to optimize ticketing offers.

The fan data vendor space is a growing crowd of companies aiding in first-party acquisition all the way to insights that dial in the segmentation that boosts team outreach and offers at individual levels. Chase thinks that SAS’s long-running expertise can establish its own footing in the space. They’ll get more chances to prove it too – Chase indicated that other deals are set to go public soon.

“We’re going to come at it from we understand your entire data estate and are ready for whatever future data channels will be there and can really help you get that full 360 view of your fan,” Chase said. “And that’s what differentiates us.”

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Sports

Three Golden Knights Named AVCA All-Americans

Published

on


LEXINGTON, Ky. – The American Volleyball Coaches Association today released its 2025 AVCA All-Americans. Included in the list are three Gannon players – Bengisu Arslan (Ankara, Turkey/Private Çankaya Doga Anatolian), Lauren Atwell (Mars, Pa./Mars Area), and Sydney Wake (Massillon, Ohio/Jackson). It comes after Gannon had four honorable mention All-Americans a year ago, although all graduated.

The Golden Knights are currently in Sioux Falls, SD preparing for the NCAA Division II Elite Eight. Head coach Matt Darling‘s squad won its second straight Atlantic Regional to advance to the Elite Eight. Gannon is the number seven seed and will face No. 2 seed Concordia-St. Paul, the Central Region champion, at 2:30 p.m. on Thursday.

Makenna Nold of Concordia-St. Paul was named the AVCA Division II Player of the Year.

Arslan is now a two-time AVCA Honorable Mention All-American after previously earning the honor in 2022. The native of Ankara, Turkey was earlier named to the AVCA All-Atlantic Region team for the second time and is also a D2CCA All-Atlantic Region selection.

Gannon’s setter was chosen the PSAC West Athlete of the Year and is now a three-time All-PSAC West selection. She was a first team choice in 2022 and 2025 and was named to the second team in 2024. In addition, she was the 2022 PSAC West Freshman of the Year.

Arslan enters the Elite Eight with has 1,3759 assists, the second-highest season total. In fact, she now owns three of the top nine season assists totals, in the process boosting her career total to 4,481 assists. That is also good for second all-time. She leads the PSAC in assists per set (11.18), good for 10th in Division II.

She also stands second on the team in service aces (46) and third in digs with 298. She now has 1,140 career digs. She is tied for seventh in career service aces (175), along with seventh in sets played (457) and tied for eighth in matches played (128).  

Atwell and Wake are first-time AVCA All-Americans, with Atwell the force at the net and Wake emerging as Gannon’s top hitter. Both were previously named first team AVCA All-Atlantic Region performers and second team D2CCA All-Atlantic Region selections. They were both also named to the All-PSAC West first team.

A 6-foot-3 middle blocker, Atwell leads the Golden Knights with 105 blocks, with team highs of 28 solo blocks and 77 block assists, while tied for in kills with 260. She ranks ninth in the PSAC in blocks per set. The junior also leads the team in hitting percentage at .333, good for fourth in the PSAC. She has moved up to fourth in career blocks with 365.

 

Wake entered her junior season with 82 career kills but the 5-foot-11 middle blocker has exploded for a team-high 347 kills and is second in hitting percentage at .298. She is also third in total blocks with 66 and fifth in digs with 133.

All three players were named to the Atlantic Regional All-Tournament Team last weekend. 


 



Link

Continue Reading

Sports

Becker, Marusak and Stow Earn All-American Accolades

Published

on


CANYON, Texas – West Texas A&M’s Emma Becker, Currie Marusak and Taytum Stow earned the highest honor a Division II volleyball student-athlete can receive on Wednesday as the trip of Lady Buffs were tabbed All-Americans.
 
Stow was named a Second Team honoree by the American Volleyball Coaches Association with Becker and Marusak claiming Honorable Mention accolades. Stow was also named to the D2CCA Third Team All-American squad.
 
Becker earned her third straight AVCA All-American honors as the Liberty Hill, Texas product registered 348 kills with a .212 attack percentage to go along with 17 assists, 10 service aces, 266 digs and 65 total blocks for a total of 396.5 points to average 3.51 per set. Becker was a First Team All-Lone Star Conference selection.
 
Marusak becomes the 33rd All-American in WT Volleyball history as she led the way offensively for the Lady Buffs during her senior campaign in 2025. The Amarillo High School alum had a team-best 410 kills on 1,008 swings for an attack percentage of .254 to go along with 14 aces, 282 digs and 49.0 blocks for a team-leading 452.0 points to average 4.00 per set as she was named to the All-Lone Star Conference First Team as well as the LSC Championship All-Tournament Team.
 
Stow, the three-time Lone Star Conference Defensive Player of the Year, became one of the top players in Division II Volleyball during her storied career. The Hereford, Texas product is now a four-time All-American as she set new school all-time marks in total blocks and solo blocks this season while leading the Lady Buffs to the program’s 32nd NCAA Tournament. Stow tallied 290 kills with an attack percentage of .396 to go along with 19 service aces, 72 digs and an incredible 155 total blocks to average 1.37 per set.



Link

Continue Reading

Sports

Hensley is NCCAA AVCA Player of the Year

Published

on


NCCAA VOLLEYBALL AWARDS
 
CEDARVILLE, Ohio – Madelyn Hensley has been named the 2025 NCCAA AVCA National Player of the Year.
 
She heads up the seven-player All-America First Team which includes Kaley Matney while Haley Koch earned a spot on the second team.
 
Hensley, a 6-foot-2 junior outside hitter from Dover, Delaware, joins CU Hall of Fame setter Kelsey Jones (2004) as the only Lady Jackets to be the NCCAA Player of the Year.
 
Hensley led Cedarville to a 24-6 record and the G-MAC South Division title with a 14-1 mark.
 
She was first in the NCCAA at 3.84 kills per set and ranked second in points (4.33).
 
Matney, a 5-9 senior setter from Fort Wayne, Indiana, topped the NCCAA at 11.10 assists per set.
 
Koch, a six-foot senior middle hitter from Oconomowoc, Wisconsin, rated sixth in the NCCAA in hitting percentage (.375) and seventh in blocks (1.08).
 
Additionally, Koch, Matney, Paige Hale, Sydney Low, and Cassi Shields were recognized as NCCAA Scholar-Athletes which includes juniors, seniors, and graduate students who maintain a minimum 3.40 cumulative grade point average.

Kaley Matney, Haley Koch - 2025 NCCAA VB All-Americans

 



Link

Continue Reading

Sports

Recruits from Indiana, Reese Dunkle

Published

on


Updated Dec. 10, 2025, 3:48 p.m. ET





Link

Continue Reading

Sports

2026 Men’s Volleyball Single Game Tickets on Sale Now!

Published

on


SANTA BARBARA, Calif. – Single game tickets are now available for the 2026 Men’s Volleyball season! 

The Gauchos will play 14 home matches this season, beginning with the annual ASICS Invitational from Jan. 8-10. UC Santa Barbara will host seven top 10 teams, including No. 1 Long Beach State and No. 2 UCLA. 

General admission tickets are available for all 13 matches at $12 each. Additionally, group pricing for parties of 10 or more is available for all matches, with tickets costing $7 per person. Tickets are also available for six neutral site matches during the ASICS Invitational. 

Click here or call the UC Santa Barbara Ticket Office at (805) 893-UCSB (8272) to purchase group tickets.



Link

Continue Reading

Sports

Rowan Men’s Indoor Track and Field starts season at Fasttrack – The Whit

Published

on


Rowan hit the ground running with their opening meet at Friday’s Fasttrack Season Opener at Ocean Breeze in Staten Island, New York. 

The team looked strong all around, and head coach Dustin Dimit was pleased with the results. 

“That’s probably our best opening we’ve ever had with five or six guys already hitting marks,” Dimit said. “Just really impressed with how far along we already are.” 

Seniors Kwaku Nkrumah and Jason Agyemang finished one and two in the 60-meter hurdles. Nkrumah edged out Agyemang by 0.0002 seconds. This is the first time this season that the two previous national champions have competed.

The Profs dominated in the high jump, as Rowan took four of the top five spots. Jamile Grantt took home first place with a 2.08-meter effort. 

Freshman Anthony Parker also made his debut for the Profs and won the long jump (7.08 meters). 

“To be able to go out there and win against Division I teams as well as hit marks that will get them to the NCAA championship is just outstanding,” Dimit said. “It really shows a bright future.” 

Rowan will return to Ocean Breeze Complex after the winter break, on Jan. 16 for the Gotham cup. 

Over the break, Dimit’s message is clear, and that’s to continue to put in the work. 

“We got more work to do over the break,” Dimit said. “We’re really proud of the work they put in the fall, but none of that matters if we don’t put in this month of work over break before we come back.” 

For comments/questions about this story, DM us on Instagram @thewhitatrowan or email [email protected]



Link

Continue Reading

Most Viewed Posts

Trending