NIL
SBJ Unpacks


As upfronts loom, Disney and ESPN see college sports as a key area in advertising attention and investment, accounting for nearly 40% of total sports ad revenue. That’s 42% year-over-year growth, and up 50% from 2023.
“It really all starts with college football; we’re stoked about the season coming up, but we more than sprinkle in a significant portion of women’s and men’s sports,” said Jim Minnich, SVP/revenue and yield management, sports and entertainment at Disney Advertising. “Close to 80% of our advertisers buy college, and it really makes a big difference in our portfolio.”
To nobody’s surprise, College football and basketball are the biggest drivers of revenue. But there is ample opportunity elsewhere — to the tune of 363 brands investing in other sports across ESPN airwaves. In terms of spring campaigns, sports like gymnastics, baseball and softball are key areas.
“When I took over the sport of softball in 2005, we had six linear games on the schedule. Now, we’ve got 250-plus regular season softball games being televised by ESPN,” said Meg Aronowitz, SVP/production at ESPN. “For someone who has been at ESPN for almost 25 years, really trying to harness the energy around these Olympic sports, I just say to everyone, ‘Welcome to the party.’”
ESPN and the NCAA are in Year 1 of an eight-year deal covering 40 NCAA championships, worth an average of $115 million annually.
On the advertisement side, baseball and softball are pacing up 11% year-over-year. In the run-up to the College World Series, Disney platforms will broadcast more than 100 linear events from mid-May through late June, which the company believes is an investment opportunity for advertisers.
“When we start these seasons, we’re generally not hitting these strides in terms of linear games and viewership until after the college basketball season is done,” Aronowitz said of softball and baseball. “What I tell our teams in both sports is we need to make sure we are protecting from the finals back. What I mean by that is all our resources and our biggest audiences are going to be in those places. … Make sure that we have the right resources, storytelling capabilities, technology, personnel, talent in those spaces.”
Aronowitz views volleyball as another big growth opportunity for not only ESPN but competing networks as well, including Fox (who holds Big Ten rights).
“Our ESPN Events team, our owned-and-operated events, they are invested in women’s sports. You’re going to see them launch … two volleyball tournaments,” noted Aronowitz.
The college boom
Growth categories in college include pharmaceuticals, insurance, restaurants and retail, which Minnich described as the “lead dogs.”
“We’ve been in the market for next year and beyond for probably close to six months already from a multiyear standpoint,” said Minnich. “We’ve seen an increase of multiyear deals, specifically around college sports, and specifically around women’s sports.”
Minnich called the revenue conversation “circular” with advertisers. “The more folks that are investing, from an advertiser standpoint, really invest back in the rights flow. You’re seeing that across more and more events running on ABC. More and more events being spread across our higher-reach distribution points. That’s proof of the pudding right there.”
The next breakthrough property? Minnich thinks it’s softball, which now has the No. 2 audience for women’s sports behind basketball. “There are so much untapped resources there from an advertising standpoint,” said Minnich. “It’s been undertapped, and there’s a lot of upside.”
NIL
Scarlet Knights Legend Leonte Carroo Sues Rutgers Over NIL Claims
Rutgers football legend Leonte Carroo is suing Rutgers University over the use of his Name, Image, and Likeness from when he was playing in college, according to an article written by Brian Fonseca of Nj.com/NJAdvancedMedia. Carroo’s lawsuit claims that he is entitled to back payments for the money he generated for the university throughout his college career. The lawsuit values those figures between 2.8 and 3 million dollars.
Carroo and his team originally filed the lawsuit in October. In December, Rutgers countered and tried to have the lawsuit dismissed, arguing that the statute of limitations had long passed and that several courts from around the country had already unanimously denied the type of NIL claim that Carroo’s team is making. On January 9th, Carroo’s legal team filed a brief meant to argue that the university’s dismissal should be denied.
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According to the article by Fonseca, Carroo’s team gave Rutgers a formal demand letter in June seeking compensation for the unauthorized use of his NIL. The university did not provide such compensation, which led to the lawsuit.
The House vs. NCAA settlement granted back payment to college athletes who were in school between June 2016 and 2024. Carroo’s playing at Rutgers career falls just outside that, as he played from 2012-2015. Carroo’s legal team is arguing that just because he falls outside the period given, it does not take away from the fact that Rutgers unjustly profited from his time as a player.
Carroo was one of the most well-known players at Rutgers while he was playing. He currently holds the receiving touchdowns record in school history by a wide margin, and he was one of the faces of the team when they first entered the Big Ten. Carroo and his legal team argue that some sort of compensation is in order for his level of stardom.
If the courts side with Carroo in this case, it has the potential to open up a whole can of worms across college athletics. It would lay the groundwork and encourage other former athletes from other schools to sue their own school for the same reason. Similar cases to this, including players from other college programs, have been dismissed or denied already across the board. It remains to be seen what will come of this lawsuit in particular.
A link to the original article by Fonseca can be found here.
NIL
Former Minnesota safety Koi Perich commits to Oregon
Former Minnesota safety Koi Perich has committed to play for head coach Dan Lanning and the Oregon Ducks, On3 has learned. Perich was one of the top available players in the NCAA transfer portal, proving to be a massive win for Oregon. It’s the second straight year Lanning has snagged an elite safety from a Big Ten foe.
Perich is a four-star prospect per the On3 Industry Transfer Portal Rankings. He also comes in as the No. 12 overall player. At the time of his commitment, only Missouri‘s Damon Wilson ranks higher on the list of available guys. Now, the No. 1 safety is off the board and heading to Eugene.
Texas Tech was the other program battling Oregon for Perich’s eventual signature. It’s no secret how aggressive the Red Raiders can get in the transfer portal. Especially for defensive players, being a staple of the 2025 roster. But similar to the College Football Playoff quarterfinal matchup between the two, Oregon came out on top.
Perich played in 26 games during his time at Minnesota, turning into one of the best defensive backs in the Big Ten. He recorded 128 tackles, 5.5 tackles for a loss, and one sack. The stats when dropping back in coverage are just as good, snagging six interceptions, five passes defended, and even forcing two fumbles.
Oregon will be looking for a whole lot more of the same. Last portal cycle saw the Ducks land Dillon Thieneman from Purdue, setting the blueprint for what Perich’s time in Eugene might look like. But there was always thought to be a ton of potential with Perich.
Looking back at his high school recruitment, Perich played at Esko (MN) Lincoln Secondary, where he was a four-star prospect. He was the No. 58 overall recruit in the 2024 cycle, according to the Rivals Industry Ranking, a weighted average that utilizes all four major recruiting media companies.
Minnesota listed Perich as a sophomore on his official roster bio during the 2025 season. If he wishes to use them, two years of eligibility remain moving forward. While Oregon might be hoping they just snagged a multi-year player, you have to imagine the NFL Draft will be a serious consideration this time next year.
To keep up with the latest players on the move, check out On3’s Transfer Portal wire. The On3 Transfer Portal Instagram account and Twitter account are excellent resources to stay up to date with the latest moves.
NIL
$5 million QB ranked No. 1 college football transfer portal player
The NCAA transfer portal is nearing the end of its two-week window for college football players to enter in hopes of finding better situations at new programs in 2026. The portal opened its doors on Jan. 2 and will officially close on Friday.
No fewer than 4,000 players from across college football entered the portal in the weeks after the 2025 regular season ended. Much of the discussion about the 2026 portal cycle revolves around quarterbacks shifting to different Power Four programs in search of better situations.
One of these quarterbacks is former Cincinnati signal-caller Brendan Sorsby, who entered the transfer portal and committed to Texas Tech. He will have one season of eligibility for the Red Raiders.
The 6-foot-3, 235-pounder began his college football journey under Tom Allen at Indiana in 2022. He used his redshirt that season, completing only three of six passes and throwing an interception in a blowout loss to Penn State.
Sorsby played in 10 of the Hoosiers’ 12 games in the 2023 season. He threw for 1,587 yards, 15 touchdowns and five interceptions while rushing for 286 yards and four more touchdowns. Allen was fired that offseason, and Sorsby entered the portal for the first time.
Cincinnati landed Sorsby from the portal in the 2024 offseason. He started all 12 games for the Bearcats that season, passing for 2,813 yards, 18 touchdowns and seven interceptions and rushing for 447 yards and nine touchdowns. The Bearcats were 5-7 in 2024, losing each of their last five games.

Sorsby passed for 2,800 yards, 27 touchdowns and five interceptions and ran for 580 yards and nine touchdowns in his last season with the Bearcats. Cincinnati was 7-5 in the 2025 regular season, losing each of its last five games. Sorsby entered the portal ahead of the Bearcats’ bowl game.
Schools scouring the portal for quarterbacks had Sorsby near the top of their wishlist. Max Olson of ESPN released rankings for the best transfers in the 2026 portal cycle, with Sorsby coming in at No. 1 overall.
“He was the Plan A all along for coach Joey McGuire and his staff, a proven Big 12 starter and Texas native that who can elevate an offense who ranked No. 2 nationally in points per game this season before the loss to Oregon in the CFP quarterfinal. The Red Raiders return a lot of players around Sorsby entering 2026 and should be the preseason Big 12 favorite,” Olson wrote.
“Sorsby’s arrival also allows backup Will Hammond to recover from his torn ACL and prepare to take over as (Texas) Tech’s starter in 2027.”

NIL
Dante Moore doesn’t lose ground in latest College Football HQ Mock Draft
1. Las Vegas Raiders: Fernando Mendoza – QB, Indiana

It’s hard to rethink this after a brilliant Peach Bowl performance from Mendoza. Raiders fans should be excited for the opportunity to select this talent at the quarterback position.
2. New York Jets: Dante Moore – QB, Oregon
The big question over the next week or two is whether or not Moore will return to school. His struggles against pressure in the Peach Bowl may warrant more development. If Moore declares it would be hard for New York to pass on him.
3. Arizona Cardinals: Francis Mauigoa – OT, Miami

Mauigoa’s impressively clean year of pass protection has mattered greatly on Miami’s national championship run. The Cardinals with this selection have locked down both tackle positions for the future.
4. Tennessee Titans: Arvell Reese – EDGE, Ohio State
It’s a shame we didn’t get to see more of Arvell Reese, but he put enough on tape to be a top five selection. Tennessee lacks an identity on defense and this pick might create an energetic pass rush.
5. New York Giants: Carnell Tate – WR, Ohio State
Tate opposite Nabers creates headaches for any defense looking to play man coverage. This gives Jaxson Dart multiple targets who can win downfield and above the rim.
6. Cleveland Browns: Jordyn Tyson – WR, Arizona State

The quarterback position will be a question mark in Cleveland, but at least they can improve the situation. Tyson has the route running ability and body type of a true number one receiver.
7. Washington Commanders: Caleb Downs – S, Ohio State
The Commanders need impact players of any kind on defense. Caleb Downs is the closest thing to this definition in the draft. It’s a slam dunk if he’s available here.
8. New Orleans Saints: Rueben Bain – EDGE, Miami
With Chase Young’s late season emergence and Cam Jordan’s age, the Saints look to build out a reliable edge duo with Bain. Led by Bain’s efforts, Miami’s pass rush has dominated in 2025.
9. Kansas City Chiefs: Jeremiyah Love – RB, Notre Dame
The Chiefs need another mismatch weapon on offense as Travis Kelce ages. Jeremiyah Love adds formational versatility and an explosive element in the run game.
10. Cincinnati Bengals: David Bailey – EDGE, Texas Tech

Cincinnati has a bunch of bigger bodies at edge and need to add a pure pass rusher. Bailey’s relentless use of hands and pursuit to the quarterback charges up this defense.
11. Miami Dolphins: Spencer Fano – OT, Utah
Austin Jackson is under contract for another year in Miami, but Fano could be an immediate upgrade. Regardless, Miami can invest in the position long term and give Fano a chance to bulk up in the meantime.
12. Dallas Cowboys: Sonny Styles – LB, Ohio State
Dallas needs a communicator in the middle of their defense to tie both ends together. Sonny Styles supplies a floor against the run game while improving their ability to cover tight ends.
13. Los Angeles Rams: Jermod McCoy – CB, Tennessee

The Rams could use more physicality at the cornerback position. McCoy is rehabbing a torn ACL from late last season and would benefit from slotting in on an already talented roster.
14. Baltimore Ravens: Makai Lemon – WR, USC
If Isaiah Likely walks in free agency, the Ravens need another reliable weapon for Lamar Jackson. Makai Lemon was a consistent chain mover this season at USC and brings some toughness to the middle of the field.
15. Tampa Bay Buccaneers: Olaivavega Ioane – OG, Penn State
When the Buccaneers’ offense was at its best in 2024, they were consistently able to run the football. Depth issues and injuries killed this offensive line in 2025, and it can’t happen again.
16. New York Jets: Peter Woods – DT, Clemson

After trading Quinnen Williams the Jets have a massive hole at defensive tackle. Woods immediately slots in on early downs to provide some stoutness up front while he develops as a pass rusher.
17. Detroit Lions: Mansoor Delane – CB, LSU

There’s not much Detroit can do about their defensive depth issues other than continue to throw darts at key positions. Delane could end up getting selected much higher than this after an excellent season in the SEC.
18. Minnesota Vikings: Kenyon Sadiq – TE, Oregon
There’s a chance the Vikings release TJ Hockenson and they’d need a pass catching tight end to replace him. JJ McCarthy gets a physical target over the middle of the field to develop with.
19. Carolina Panthers: Cashius Howell – EDGE, Texas A&M
This Panthers’ defense finished the season flying around on their way to a near playoff upset of the Rams. Howell brings similar energy with his “see ball carrier, get ball carrier” attitude from the edge position.
20. Dallas Cowboys: Avieon Terrell – CB, Clemson
The Cowboys like cornerbacks who can move in and out of the slot when formations shift. Terrell has that ability, and adds more versatility to a secondary that already has Da’Ron Bland.
21. Pittsburgh Steelers: Denzel Boston – WR, Washington
If there’s a chance Aaron Rodgers is back in Pittsburgh in 2026, they need to add more size at pass catcher. Right now, Rodgers favorite weapons are all big bodied targets.

22. Los Angeles Chargers: Emmanuel Pregnon – OG, Oregon
Pregnon is a late riser in this draft process as a mauling run blocker. The Chargers invested in Omarion Hampton last season and can’t seem to keep Justin Herbert upright. They need more security along the offensive line.
23. Philadelphia Eagles: Kadyn Proctor – OT, Alabama
Jordan Mailata entered the league as a hulking offensive tackle before rounding into one of the league’s best. The Eagles take pride in their size up front, and Lane Johnson’s inconsistent health warrants foresight.
24. Cleveland Browns: Kayden McDonald – DT, Ohio State
McDonald would be the final piece of a truly dominant Cleveland defensive line. Right now, Myles Garrett is the best defensive player in football. It never hurts to make his job easier.
25. Chicago Bears: Colton Hood – CB, Tennessee

The cornerback room in Chicago operates solidly when fully healthy, but there’s a massive dropoff to their first backup. Hood gets to step in as an elite athletic talent with the opportunity to learn and develop.
26. Buffalo Bills: Keldric Faulk – EDGE, Auburn
The Bills like big bodies like Faulk who can rotate to 3-technique on passing downs. Faulk has the ability to add weight and fit in wherever the Bills need a boost of talent along the defensive line.
27. San Francisco 49ers: CJ Allen – LB, Georgia
The 49ers need a player who can freelance in the box against the run. CJ Allen has the necessary range and blockshed ability to apply support behind this pass rush against the league’s best offensive lines.
28. Houston Texans: Caleb Lomu – OT, Utah
Houston’s run game is showing signs of growth in 2025 but still needs more talent. Caleb Lomu comes from a Utah offense predicated on outside zone and immediately adds athleticism to the Texans’ run blocking unit.
29. Los Angeles Rams: Trevor Goosby – OT, Texas
The Rams offensive line is essential to keeping an older Matthew Stafford and an eventual young replacement upright. They need more depth at tackle and have the time and resources to invest in developing a young toolsy player.
30. New England Patriots: Caleb Banks – DT, Florida
The Patriots found consistent pass rush from their interior in 2025 but could use more size on early downs. If Banks hits his ceiling as a disruptive mismatch nose tackle, the defense would have extra versatility to disguise pressures with three massive defensive linemen on the field.
31. Denver Broncos: Romello Height – EDGE, Texas Tech

Nik Bonitto’s ability to get after the quarterback is an incredibly important part of the Broncos defense. Height has the ability to step in and become Bonitto’s understudy while providing personnel depth for one of the league’s best units.
32. Seattle Seahawks: Brandon Cisse – CB, South Carolina
Mike Macdonald’s time in Baltimore shows the importance of constant investment at the cornerback position with this defensive scheme. Cisse has the versatility to play in the slot and adds more physicality to this already ferocious secondary.
NIL
Nick Saban claims major college football program is ‘back’ to national relevance
The stage is set for the 2025 College Football Playoff National Championship. No. 1 Indiana (15-0, 9-0) will face No. 10 Miami (13-2, 6-2) in Hard Rock Stadium in Miami, Florida, on Jan. 19 (7:30 p.m. EST, ESPN).
The national championship matchup will feature a pair of programs that have not reached this level of success in quite some time. Indiana has never seen this amount of success, as it did not win more than 10 games in a regular season until Curt Cignetti’s arrival. As for Miami, 2025 has been about a return to national relevance that has been missing for nearly two decades.
Retired seven-time national champion head coach Nick Saban is buying into Miami’s return to national relevance. He discussed the importance Hurricanes’ run in the 2025 College Football Playoff at halftime of the Peach Bowl on the ESPN set Friday.

“I’m happy for them too. I think this is great for the city of Miami. The U is back, and that’s really, really good. Glad they’re going to be playing in Hard Rock (Stadium), that’s all great,” Saban said. “But, I tell you what, they helped Ole Miss a lot in the game last night. But what impressed me the most was the resiliency they showed to keep playing the next play and overcome the adversity that they created themselves.”
Saban has a professional connection with Hurricanes head coach Mario Cristobal. After Florida International fired Cristobal in the 2013 offseason, Saban hired him to his Alabama staff. Cristobal served as an associate head coach, recruiting coordinator and offensive line coach for four seasons before departing for Oregon in 2017.
Cristobal spent a season as the Ducks’ co-offensive coordinator and offensive line coach before taking over for the outgoing Willie Taggart as head coach. He was in the role for four seasons before accepting the head coaching job at Miami.
Under Cristobal’s leadership, the Hurricanes are playing in their first national championship since 2002. Following the national championship loss to Ohio State and their eventual movement to the ACC, the Hurricanes gradually regressed to the point where they fired Larry Coker in the 2007 offseason.
Between Coker and Cristobal, the Hurricanes employed Randy Shannon, Al Golden, Mark Richt and Manny Diaz as head coaches. All four finished with winning records as head coaches, but only Richt won 10 games in a season (2017). Richt retired from the post after three seasons, while the other three were relieved of their duties by the university.

NIL
$2.6 million QB ranked No. 1 NFL Draft prospect amid College Football Playoff
Indiana enters the College Football Playoff national championship game on January 19, riding one of the most improbable runs in modern college football.
The Hoosiers finished the regular season unbeaten, captured the Big Ten title, and earned the No. 1 seed in the expanded playoff before dismantling No. 9 Alabama (38–3) and No. 5 Oregon (56–22) in the first two rounds of the postseason.
Indiana’s dominant Peach Bowl victory over the Ducks cemented the Hoosiers’ place in the national title game, marking the program’s first appearance in a national championship and representing the pinnacle of head coach Curt Cignetti’s rapid rebuild.
At the center of Indiana’s historic 2025 campaign is quarterback Fernando Mendoza, the Cal transfer who arrived in Bloomington after spending his first two seasons with the Golden Bears.
In his lone season at Indiana, Mendoza has delivered elite efficiency and command of the offense, throwing for 3,349 yards with a nation-best 41 touchdowns against just six interceptions, while completing 73% of his passes across 15 games.
That breakout campaign helped guide Indiana to a 15–0 record, earning Mendoza widespread national recognition, becoming Indiana’s first Heisman Trophy winner, adding AP Player of the Year honors, and sweeping the major national quarterback awards.
With Mendoza widely expected to declare for the NFL Draft following the season, speculation has intensified regarding his draft position and potential landing spot.
ESPN draft analyst Mel Kiper Jr. added fuel to that conversation on Monday by placing Mendoza No. 1 overall on his latest 2026 NFL Draft Big Board following the CFP semifinals.
“Mendoza transferred to Indiana after playing two seasons at Cal, and his game has taken off,” Kiper wrote. “The key? He has cut down on sacks, with 22 so far this season after taking 41 in 2024.”
“Mendoza is getting the ball out quicker. And while he doesn’t have a huge arm, he can make all the necessary NFL-level throws. His ball placement is fantastic. I wouldn’t consider him a dual threat, but Mendoza also has enough mobility to pick up first downs as a scrambler.”

Kiper’s Big Board places Mendoza ahead of other highly regarded quarterbacks expected to headline the 2026 NFL Draft class, including Oregon’s Dante Moore and Alabama’s Ty Simpson.
While those passers bring different physical profiles, Mendoza’s combination of efficiency, decision-making, and a proven winning resume has increasingly separated him from the pack in early evaluations.
He has also emerged as one of the sport’s most marketable stars, ranking eighth nationally in NIL valuation at an estimated $2.6 million, a figure that reflects both his on-field success and national profile.
Indiana’s season is not yet complete, as a national title win over Miami would cement the Hoosiers’ campaign as one of the most memorable in college football history and further strengthen Mendoza’s case as the top overall prospect.
Regardless of the outcome, his ascent from transfer addition to Heisman Trophy winner and projected No. 1 pick stands as one of the most notable quarterback rises in recent college football history.
The 2026 NFL Draft is scheduled for April 23–25 in Pittsburgh, but Mendoza’s trajectory suggests the conversation surrounding the first overall selection may already be taking shape.
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