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Small businesses are an innovation powerhouse. For…

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The federal government wants to boost Australia’s productivity levels – as a matter of national priority. It’s impossible to have that conversation without also talking about innovation.

We can be proud of (and perhaps a little surprised by) some of the Australian innovations that have changed the world – such as the refrigerator, the electric drill, and more recently, the CPAP machine and the technology underpinning Google Maps.

Australia is continuing to drive advancements in machine learning, cybersecurity and green technologies. Innovation isn’t confined to the headquarters of big tech companies and university laboratories.

Small and medium enterprises – those with fewer than 200 employees – are a powerhouse of economic growth in Australia. Collectively, they contribute 56% of Australia’s gross domestic product (GDP) and employ 67% of the workforce.

Our own Reserve Bank has recognised they also have a huge role to play in driving innovation. However, they still face many barriers to accessing funding and investment, which can hamper their ability to do so.

Finding the funds to grow

We all know the saying “it takes money to make money”. Those starting or scaling a business have to invest in the present to generate cash in the future. This could involve buying equipment, renting space, or even investing in needed skills and knowledge.

A small, brand new startup might initially rely on debt (such as personal loans or credit cards) and investments from family and friends (sometimes called “love money”).

Having exhausted these sources, it may still need more funds to grow. Bank loans for businesses are common, quick and easy. But these require regular interest payments, which could slow growth.

Selling stakes

Alternatively, a business may want to look for investors to take out ownership stakes.

This investment can take the form of “private equity”, where ownership stakes are sold through private arrangement to investors. These can range from individual “angel investors” through to huge venture capital and private equity firms managing billions in investments.

It can also take the form of “public equity”, where shares are offered and are then able to be bought and sold by anyone on a public stock exchange such as the Australian Securities Exchange (ASX).

Unfortunately, small and medium-sized companies face hurdles to accessing both kinds.

Person writing on a whiteboard
Companies need access to finance to turn ideas into reality.
Kvalifik/Unsplash

Private investors’ high bar to clear

Research examining the gap in small-scale private equity has found 46% of small and medium-sized firms in Australia would welcome an equity investment – despite saying they were able to acquire debt elsewhere.

They preferred private equity because they also wanted to learn from experienced investors who could help them grow their companies. However, very few small and medium-sized enterprises were able to meet private equity’s investment criteria.

When interviewed, many chief executives and chairs of small private equity firms said their lack of interest in small and medium-sized enterprises came down to cost and difficulty of verifying information about the health and prospects of a business.

To make it easier for investors to compare investments, all public companies are required to disclose their financial information using International Financial Reporting Standards.

In contrast, small private companies can use a simplified set of rules and do not have to share their statements of profit and loss with the general public.

Share markets are costly and complex

Is it possible to list on a stock exchange instead? An initial public offering (IPO) would enable the company to raise funds by selling shares to the public.

Unfortunately, the process of issuing shares on a stock exchange is time-consuming and costly. It requires a team of advisors (accountants, lawyers, and bankers) and filing fees are high.

There are also ongoing costs and obligations associated with being a publicly traded company, including detailed financial reporting.

Last week, the regulator, the Australian Securities and Investments Commission (ASIC), announced new measures to encourage more listings by streamlining the IPO process.

Despite this, many small companies do not meet the listing requirements for the ASX.

These include meeting a profits and assets test and having at least 300 investors (not including family) each with A$2,000.

There is one less well-known alternative – the smaller National Stock Exchange of Australia (NSX), which focuses on early-stage companies. Ideally, this should have been a great alternative for small companies, but it has had limited success. The NSX is now set to be acquired by a Canadian market operator.

Making companies more attractive

Our previous research has highlighted that small and medium-sized businesses should try to make themselves more attractive to private equity companies. This could include improving their financial reporting and using a reputable major auditor.

At their end, private equity companies should cast a wider net and invest a little more time in screening and selecting high-quality smaller companies. That could pay off – if it means they avoid missing out on “the next Google Maps”.

Two people seated in a car, one holding a map open, and the other with a map app on their phone
What we now know as Google Maps began as an Australian startup.
Susan Quin & The Bigger Picture, CC BY

What about the $4 trillion of superannuation?

There are other opportunities we could explore. Australia’s pool of superannuation funds, for example, have begun growing so large they are running out of places to invest.

That’s led to some radical proposals. Ben Thompson, chief executive of Employment Hero, last year proposed big superannuation funds be forced to invest 1% of their cash into start-ups.

Less extreme, regulators could reassess disclosure guidelines for financial providers which may lead funds to prefer more established investments with proven track records.

There is an ongoing debate about whether the Australian Prudential Regulation Authority (APRA), which regulates banks and superannuation, is too cautious. Some believe APRA’s focus on risk management hurts innovation and may result in super funds avoiding startups (which generally have a higher likelihood of failure).

In response, APRA has pointed out the global financial crisis reminded us to be cautious, to ensure financial stability and protect consumers.


This article is part of The Conversation’s series, The Productivity Puzzle.

The author would like to acknowledge her former doctoral student, the late Dr Bruce Dwyer, who made significant contributions to research discussed in this article. Bruce passed away in a tragic accident earlier this year.

The Conversation

Colette Southam does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

This article was originally published on The Conversation. Read the original article.





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Expandable eSports Laptop Models : Lenovo Legion Pro Rollable

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The Lenovo Legion Pro Rollable laptop will be showcased by the tech brand at CES 2026 as an eSports-ready hardware option that’s engineered with advanced capabilities in mind to keep gamers feeling agile. The laptop appears at first as a normal piece of hardware with a 16-inch display, but can be transformed with additional eSports gaming modes that will expand the screen to 21.5-inches or even 24-inches. The expanding functionality is accessible via a button to offer ease of transition between the various video game-focused modes.

The Lenovo Legion Pro Rollable laptop will reportedly be based on the brand’s Legion Pro 7i platform with an Intel Core Ultra processor and NVIDIA GeForce RTX 5090 GPU. The additional tech specs for the laptop are yet to be announced.

Image Credit: Lenovo



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Driving Digital Innovation: Sultan Almasoud on the Top Trends in Technology and Esports in Saudi Arabia | Morgan Lewis – Tech & Sourcing

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Dr. Sultan Almasoud, managing partner of Morgan Lewis’s Riyadh office, has been closely involved in the Kingdom of Saudi Arabia’s rapid evolution into a global hub for innovation. His insights on the questions below shed light on the trends reshaping technology and esports—and the opportunities they unlock for investors and operators entering the market.

Q&A: SULTAN ALMASOUD

1. What are the most significant technology trends currently driving growth in Saudi Arabia?

Saudi Arabia is undergoing one of the most ambitious digital transformation journeys in the world. The most significant trend is the rapid adoption of AI across government, financial services, healthcare, and industrial sectors. Vision 2030 has accelerated investment in AI-ready infrastructure, digital identity, automation, and data platforms that support new digital services at scale.

We also are seeing strong momentum in cloud migration, driven by hyperscaler expansions, data localization policies, and new solutions that make it easier for public and private entities to adopt cloud-native technologies. In parallel, fintech innovation, digital payments, and open banking are creating a dynamic ecosystem of startups, investors, and regulators working together to modernize the financial landscape.

In addition, Saudi Arabia’s giga projects are acting as large-scale accelerators for advanced technologies, while strong regulatory frameworks around data, cloud, and cybersecurity are providing international investors with clarity and confidence. Combined with significant investment in digital talent and localization, this is enabling sustainable, long-term technology-driven growth across the Kingdom.

2. How is Saudi Arabia positioning itself as a global hub for esports?

Saudi Arabia has made esports a national priority, fundamentally reshaping the sector. The launch of the Saudi Esports Federation (SEF) and the Esports World Cup, supported by major public investment commitments, has placed the Kingdom at the center of global competitive gaming.

But the strategy extends beyond events. The country is developing training academies, production studios, esports arenas, and digital platforms that sustain year-round player and audience engagement. This ecosystem-driven approach is drawing global publishers, teams, and content creators who now view Saudi Arabia as a foundational market for long-term esports growth.

3. What opportunities do you see emerging for investors and companies entering the Saudi tech and esports market?

There is tremendous opportunity at the intersection of technology, entertainment, and digital infrastructure. For technology companies, opportunities are especially strong in AI solutions, cybersecurity, cloud services, digital identity, and smart city platforms.

In esports, the most compelling opportunities lie in content creation, talent development, gaming studios, tournament production, and technologies supporting broadcasting, analytics, and community engagement. Investors who understand the regulatory environment and align with the Kingdom’s long-term vision will find a market eager for strategic partnerships.

4. What challenges should companies keep in mind when operating in these fast-evolving sectors?

These sectors are evolving quickly, which makes regulatory navigation an important challenge. Companies need to stay aligned with requirements around licensing, content regulation, data protection, and foreign investment—areas that are developing alongside the industry itself.

Another key challenge is specialized talent. Whether it’s game design, AI engineering, or esports event management, building local capability is essential. Companies that invest early in training programs, knowledge transfer, and local partnerships will be best positioned for sustainable growth.

Ultimately, success requires a long-term commitment to the market, strong local relationships, and an understanding of national priorities as the Kingdom advances its digital transformation goals.

KEY TAKEAWAYS

Saudi Arabia is positioning itself at the forefront of global innovation, with technology and esports playing central roles in the nation’s economic transformation. As investment accelerates and new digital ecosystems emerge, companies that build strategic partnerships and engage deeply with local priorities will be poised to lead. 



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Fast Switches, RGB Customization, and Next-Gen Gaming Precision

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Mechanical keyboard 2026models integrate ultra-fast switches that achieve 0.1ms actuation with under 1mm travel, allowing competitive gamers to press keys 20% faster in FPS and MOBA titles. RGB keyboards now feature 16.8 million per-key zones, enabling dynamic lighting that reacts to game events, killstreaks, or ability cooldowns. Hall-effect magnetic switches dominate the premium segment, offering adjustable actuation points from 0.1mm to 4.0mm while lasting 100 million keypresses with no physical wear. Together, these innovations deliver both tactile precision and immersive customization, making mechanical keyboards a vital tool for high-level competitive play.

Mechanical keyboard 2026 designs also focus on durability, ergonomics, and modularity. Hot-swappable switches allow players to fine-tune the feel without soldering. Aluminum chassis and gasket-mounted plates reduce finger fatigue while maintaining solid stability for marathon gaming sessions. Modern firmware supports thousands of macros, rapid polling rates, and dual-PC setups, ensuring that esports players experience consistent input across multiple platforms.

Fast Switches and Key Feel

Fast switches like Gateron KS-20 reduce actuation force to 35g at just 0.2mm depth, while optical variants eliminate debounce delays, registering inputs at 8,000Hz natively. Mechanical keyboard 2026 boards include hot-swappable sockets, allowing players to swap magnetic, linear, or tactile stems without soldering. PBT double-shot keycaps resist shine after five years of heavy use, and gasket-mounted designs reduce bottom-out impact, lowering finger fatigue by up to 30% during marathon sessions. Combined, these features enhance responsiveness, durability, and ergonomic comfort for both competitive and casual gamers.

Other innovations include per-key actuation calibration via onboard OLED displays, letting players fine-tune each switch’s sensitivity individually. Fast switches allow remapping for advanced trigger modes, such as assigning jump or crouch to rapid keypresses, boosting movement efficiency in FPS titles. Firmware support like VIA and QMK provides up to 1,000 macro layers, ensuring fluid execution of complex combos. NKRO (N-Key Rollover) maintains accurate detection of 100 simultaneous inputs, preventing ghosting during intense gameplay.

RGB Keyboards and Lighting Customization

RGB Gaming keyboards in 2026 employ addressable LEDs beneath every key, responding instantly to in-game actions, music beats, or voice chat activity. Fast switches synchronize with lighting effects to create visual feedback for ability activation or kill confirmations. VIA and QMK support advanced lighting macros across 16.8 million colors, letting players design immersive themes and reactive effects. RGB keyboards also integrate USB passthrough hubs, enabling controller charging or peripheral connections without latency interruptions.

Premium gaming screens emphasize both aesthetic and functional benefits. Aluminum chassis with acoustic foam layers tune sound profiles from soft, creamy thocks to sharp, clicky clacks, complementing per-key lighting for sensory immersion. RGB keyboards combined with modular keycaps allow instant visual recognition of critical keys, enhancing reaction times in high-pressure matches. Firmware updates maintain compatibility with new software and games, ensuring that RGB functionality evolves alongside gaming trends.

Build Quality and Advanced Features

Mechanical keyboard 2026 models focus on robust materials and ergonomic design to support competitive play. Aluminum top plates weigh around 1.2kg, stabilizing 60% or full-size layouts, while foam and gasket mounting reduce vibration and noise. Fast switches with Hall-effect sensors allow precise calibration and onboard memory, storing personalized actuation and lighting settings.

Other features include multi-device support, 8,000Hz polling across dual-PC setups, and modular layouts for hybrid gaming and productivity. High-end models provide long-term durability, with switches rated for 100 million keypresses and chassis built to withstand sustained pressure. These designs ensure that both casual players and esports professionals can maintain peak performance over years of intense use.

Key Features:

  • Aluminum top plates provide stability and long-lasting structural integrity.
  • Foam and gasket-mounted designs reduce vibration, noise, and finger fatigue.
  • Hall-effect fast switches allow precise per-key calibration and storage.
  • Modular layouts and multi-device support enhance versatility for gaming and work.
  • 8,000Hz polling ensures sub-ms latency across dual-PC or multi-system setups.
  • Switches rated for 100 million keypresses guarantee long-term durability.

Conclusion

Mechanical keyboard 2026 models with fast switches and RGB keyboards redefine both competitive precision and immersive gameplay experiences. Adjustable actuation, ultra-fast response times, and reactive per-key lighting provide measurable advantages in esports, allowing players to execute rapid combos and maintain visual awareness under intense pressure. Durable materials, modular layouts, and advanced firmware ensure 10+ years of relevance, keeping performance consistent even as switch technology evolves. Combined, these innovations set a new benchmark for gaming keyboards, making them an indispensable tool for casual enthusiasts and professional gamers alike.

Frequently Asked Questions

1. What makes mechanical keyboard 2026 switches faster than older models?

Mechanical keyboard 2026 switches achieve 0.1ms actuation with minimal travel, reducing input delay. Optical switches eliminate debounce entirely. Hot-swappable designs allow users to optimize each switch type. Together, they improve reaction times in competitive gaming.

2. How do RGB keyboards enhance gaming performance?

RGB keyboards provide per-key lighting for instant visual cues on ability cooldowns, killstreaks, or critical keys. Reactive effects improve reaction speed in high-pressure scenarios. Custom macros allow lighting to indicate complex input sequences. This combination merges aesthetics with functional gameplay advantages.

3. Are fast switches durable enough for long-term use?

Yes, Hall-effect and magnetic switches are rated for 100 million keypresses. Gasket-mounted designs reduce mechanical wear and finger fatigue. PBT double-shot keycaps resist shine and degradation. Long-term durability ensures consistent performance for years.

4. Can mechanical keyboard 2026 models support multi-device setups?

Many models integrate USB passthrough hubs for peripherals and dual-PC support. 8,000Hz polling ensures sub-ms latency across connected devices. Firmware allows separate profiles per device. This setup guarantees smooth operation for both gaming and productivity tasks.



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How Schools Are Powering the Future of Competitive Gaming Education

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The world of esports has rapidly shifted from a niche form of entertainment to a central component of competitive gaming education. As 2026 approaches, academic institutions across the globe are embracing the opportunities that digital competition presents.

From high school classrooms to university campuses, structured gaming programs in schools are transforming how students learn, collaborate, and prepare for the digital economy.

The Explosive Rise of Esports in Education

Esports, once dismissed as mere gaming, now attracts millions of players and spectators around the world. Educational institutions have taken notice. The steady growth in digital engagement, streaming culture, and student interest has pushed schools to formally integrate esports into their extracurricular and academic offerings.

By 2026, experts project that school-based esports participation will surpass that of traditional high school sports in some regions. The digitization of competitive gaming aligns with broader trends in modern education, where technology, inclusivity, and creativity intersect to form new learning pathways.

What Is Esports and Why Is It So Popular Among Students?

Esports refers to organized, competitive video gaming, often involving professional players and teams. Unlike casual gaming, esports involves structured tournaments, ranked leagues, and strategy-based team play across popular titles such as League of Legends, Valorant, and Rocket League.

For students, esports blends entertainment with purpose. It enables individuals who may not participate in traditional athletics to compete, build communities, and express creativity. The widespread availability of gaming hardware, streaming tools, and online platforms has lowered the entry barrier, making esports more accessible than ever.

Moreover, the social component is powerful. Online tournaments and school leagues foster connection across diverse backgrounds, helping students develop coordination, leadership, and interpersonal skills, traits that are increasingly valuable in both academic and corporate environments.

How Are Schools Launching Esports Programs?

Many schools have already launched formal esports programs, driven by student demand and institutional recognition of esports’ educational potential. Universities in the United States, South Korea, and the Philippines are establishing dedicated esports departments that oversee teams, manage scholarships, and organize intercollegiate competitions.

High schools are following suit. Some districts are converting computer labs into esports arenas equipped with high-performance PCs, ergonomic setups, and broadcast equipment. Others collaborate with gaming companies to create mentorship and training initiatives, blending classroom theory with real-world competition.

These gaming programs in schools go beyond playing. They involve curriculum design, technical training, and content creation workshops that align esports with the broader educational framework. Students learn not only how to compete but also how to analyze performance data, manage teams, and produce digital media.

What Do Students Learn from Competitive Gaming Education?

The rise of competitive gaming education is reshaping the skillsets associated with modern learning. Students gain more than just gaming proficiency, they develop critical thinking, multitasking, and collaboration abilities. These programs emphasize transferrable skills such as problem-solving, adaptability, and emotional regulation under pressure.

Esports also complements existing curricular areas. Game strategy mirrors elements of mathematics and physics, while coding and hardware management connect directly to STEM learning. Instructors use esports to teach topics such as network infrastructure, software development, and game design.

Beyond academics, competitive gaming encourages inclusivity. Students of all genders, backgrounds, and physical abilities can participate on equal footing, fostering school pride and teamwork in digital spaces.

How Big Will Esports Be by 2026?

Industry analysts predict that esports in 2026 will be valued at over $2 billion globally, with an audience exceeding 800 million. This rapid growth is fueled by live-streaming platforms, increasing sponsorship deals, and more educational integration.

Esports’ reach continues to expand beyond traditional entertainment. Virtual reality and augmented reality are enhancing gameplay engagement, while blockchain-based tournament systems are adding transparency to competition and prize distribution.

The integration of AI analytics is also reshaping coaching methods. Educators and team managers are using data-driven insights to assess player performance, optimize team composition, and develop customized training regimens. As schools adopt these same analytical tools, competitive gaming education enters a new era, where digital literacy and innovation drive progress.

What Challenges Do Schools Face in Running Esports Programs?

Despite the enthusiasm surrounding esports, schools still face practical and ethical challenges. One major concern is balancing academics with gaming commitments. Without structured supervision, students may risk excessive screen time or burnout.

Institutions are addressing this by introducing strict schedules, physical activity requirements, and mental health counseling. Another challenge involves funding. Setting up professional-grade arenas and securing reliable hardware demand significant investment. Public schools in particular rely on sponsors or partnerships with tech firms to maintain program sustainability.

Finally, schools must train or hire qualified esports coaches who understand both the educational context and the competitive scene. This dual expertise ensures that gaming remains an avenue for learning, not just recreation.

Success Stories: Schools Leading the Way in Esports Education

Several schools around the world have already demonstrated how esports can enhance education. In the United States, the High School Esports League (HSEL) connects thousands of students nationwide, fostering academic engagement and teamwork. Schools such as Miami University and the University of Utah became early adopters of varsity esports teams, setting benchmarks for collegiate competition.

In Asia, South Korea remains a trailblazer. Its government has integrated esports into youth programs, emphasizing both technical training and player well-being. Meanwhile, in the Philippines, some universities have begun offering esports courses as part of information technology programs, mirroring global trends toward curriculum innovation.

These examples prove that when implemented responsibly, esports programs can increase student enrollment, improve school visibility, and create bridges between education and industry.

The Future of Competitive Gaming Education Beyond 2026

Beyond esports 2026, the intersection of competitive gaming and education will likely deepen. Analysts foresee a future where esports becomes as normalized as traditional athletics, with intramurals, leagues, and international tournaments structured at school and university levels.

The global shift toward online learning has also paved the way for hybrid esports education models, combining remote play with in-person coaching. Additionally, certifications in health and psychology related to esports are expected to emerge, helping educators manage player wellness and team dynamics effectively.

Cross-border collaborations may soon unite students from different regions in global esports competitions, promoting cultural exchange and digital diplomacy through gameplay.

Frequently Asked Questions

1. Can esports help improve students’ academic performance?

Yes. Organized esports can boost focus, strategic thinking, and time management. Students in competitive gaming education often show stronger problem-solving and teamwork skills that support academic success.

2. What are the career opportunities for students who study esports?

Students can pursue careers in event management, broadcasting, analytics, marketing, and game design. Many esports 2026 programs also prepare graduates for tech and media-related fields.

3. How do schools choose which games to include in their esports programs?

Schools select games that promote teamwork, critical thinking, and inclusivity. Titles like Rocket League and League of Legends are common in gaming programs in schools due to their balance of strategy and accessibility.

4. Do esports programs promote diversity and inclusion in education?

Yes. Esports welcomes students from all backgrounds, offering equal opportunities regardless of physical ability or gender. Many schools use competitive gaming education to foster inclusivity and community.



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Xpoint secures new growth funding supercharging RMG geolocation innovation – Casino & games

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Bettor Capital leads the round as Xpoint accelerates product development and global deployment.

Xpoint, a leading geolocation and compliance technology partner to the online real‑money gaming industry, today announced a fresh investment round led by existing investor Bettor Capital. 

The capital will fast‑track Xpoint’s R&D roadmap and expand its product and engineering teams, accelerating delivery of next‑generation capabilities to operators worldwide.

Built for gaming from the ground up, Xpoint’s adaptable platform combines fast, accurate precision geofencing with advanced fraud detection to stop spoofing, block unauthorised wagers and surface suspicious activity in real time, helping operators launch and scale confidently in online real-money gaming markets.

With flexible integration and rapid deployment tailored to sportsbook, iCasino, lottery, DFS and sweepstakes use cases, Xpoint provides audit ready compliance automation across multi-state and international markets. The platform also offers unique, patent-pending algorithms at jurisdictional borders to protect revenues and reduce player friction and drop off.

Xpoint’s recent momentum includes successful active and pending deployments with leading brands such as Bet365 and PrizePicks in North America, with more to be announced soon. Xpoint is also live with clients in Brazil and the UAE, including the UAE Lottery and Play971, the first regulated online gaming and sports betting entity in the region.

“This new funding lands at the perfect time for our growth,” said Manu Gambhir, CEO of Xpoint. “We’re scaling up our teams to ship a wave of new capabilities that help operators defeat location spoofing, streamline compliance and convert more good users – without compromising on precision, scale, or speed.”

“We are delighted to significantly increase our commitment to Xpoint to accelerate product development and deployment”, added David Van Egmond, founder and managing Partner at Bettor Capital. “In this industry, robust regulatory and compliance technology is absolutely essential and Xpoint has proven to consistently deliver substantial value to a growing roster of real-money online gaming operators.”

New Jersey–based Bettor Capital is a venture capital firm specialising in early‑stage investments in technology companies within the real‑money online gaming ecosystem. Bettor Capital was among Xpoint’s first institutional backers and has increased its investment over time.



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ASUS Seizes Market Leadership in the OLED Monitor Market as Shipments Soar in 2025

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ASUS today announced that it has claimed the No. 1 position in global OLED monitor market share, following a surge in sales throughout 2025. According to independent market research firm TrendForce, ASUS now holds an estimated 21.9% share, surpassing competitors and cementing its leadership in this fast-growing market.

This milestone underscores the company’s commitment to delivering more than just monitors – it reflects a user-first strategy focused on elevating the overall display experience. By expanding its OLED portfolio across both QD-OLED and WOLED technologies for gaming, professional, and creator segments, ASUS ensures solutions are tailored to diverse user needs. Unique innovations such as OLED Care Pro, Neo Proximity Sensor, TrueBlack Glossy, and DisplayWidget Center go beyond performance, enhancing usability, longevity, and visual immersion. This consumer-centric approach transforms OLED monitors into a complete experience, driving user preference for ASUS products and solidifying the company’s position as the No. 1 OLED market leader.

Driving growth through innovation and diversity
ASUS is accelerating its OLED momentum through a broad, innovation-driven portfolio that spans gaming, creator, and professional segments – leveraging advanced panel technologies, robust burn-in protection, and rapid product launches to meet the needs of a diverse and growing user base.

  • Broad product lineup: ASUS launched a wide array of OLED monitors in 2025, targeting everything from competitive esports to high-fidelity content creation.
  • Advanced OLED technologies: New models, such as the ROG Swift OLED PG27AQWP-W and ROG Strix OLED XG27AQWMG, integrate Tandem OLED technology and TrueBlack Glossy coating, delivering higher peak brightness, wider color volume and enhanced panel longevity.
  • Burn-in protection: Proprietary ASUS OLED Care Pro suite – including the Neo Proximity Sensor – helps safeguard panel lifespan by switching the display to a black screen when no user is detected.
  • Rapid product cadence: In early 2025, ASUS introduced the 27-inch QD-OLED ROG Swift PG27UCDM (4K @ 240 Hz) and the blazing-fast ROG Strix XG27AQDPG (1440p QD-OLED @ 500 Hz).

Market momentum and strategic vision
TrendForce data reveals that OLED monitor shipments are growing at a breakneck pace – surging by 65% year over year in Q3 2025, with global shipments reaching 644,000 units. The increasing popularity of OLED displays for gaming has been a major, but not the only factor in this growth. As OLED panel technology continues to gain traction among gamers, the strategic investment and execution by ASUS have allowed it to rise swiftly in market share, overtaking long-time rivals.

Beyond gaming, ASUS ProArt OLED monitors are a favorite among content creators who need to pair next-level contrast and color performance with professional-grade accuracy, multiple HDR format support, wide-ranging connectivity, and intelligent calibration tools. ASUS ZenScreen OLED monitors give PC users of all kinds the superior color performance of OLED panels in a portable form factor.

Vincent Chiou, ASUS Global Vice President and General Manager of the Display Business Unit, observed: “ASUS has long been dedicated to innovation in display technology and impeccable quality. In addition to receiving high praise from gamers, the industry-leading ROG gaming monitors and the ProArt series designed for content creators have also made significant inroads into portable and medical fields, earning widespread recognition and favor. Moving forward, ASUS will continue to prioritize user needs at its core, delivering an unparalleled visual experience to consumers.”

The ASUS commitment to innovation

PC users of all kinds can expect to see ASUS to continue to innovate in this space with new OLED monitors that debut new panel technologies into diverse form factors, deliver enhanced reliability and performance in a variety of usage scenarios, and push the envelope with even higher-performance designs.



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