Australia Wearables Market

The latest report by IMARC Group, titled “Australia Wearables Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033,” offers a comprehensive analysis of the Australia wearables market growth. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry. The Australia wearables market size reached USD 2.65 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 9.83 Billion by 2033, exhibiting a growth rate (CAGR) of 14.30% during 2025-2033.

Report Attributes:

Base Year: 2024

Forecast Years: 2025-2033

Historical Years: 2019-2024

Market Size in 2024: USD 2.65 Billion

Market Forecast in 2033: USD 9.83 Billion

Market Growth Rate 2025-2033: 14.30%

For an in-depth analysis, you can refer to a sample copy of the report:

https://www.imarcgroup.com/australia-wearables-market/requestsample

Australia Wearables Market Overview

• The Australia wearables market is growing quickly because more people are caring about their health, tracking fitness, and using smart tech in their everyday lives.

• People are buying smartwatches, fitness bands, and health trackers to keep an eye on how much they move, their heart rate, sleep patterns, and stress levels.

• These devices use smart sensors and AI to give accurate health information.

• The use of IoT and 5G is making these wearables better connected, allowing data to be shared in real time.

• This helps with early health prevention and allows doctors to monitor patients from a distance.

• Wearables are becoming popular in care for older adults, with features like fall detection, emergency alerts, and medical sensors that help them live independently and connect with telehealth services.

• Many Australians who care about fashion are also choosing wearables as stylish accessories.

• Brands are creating special edition models and working with designers to mix tech with fashion.

Key Features and Trends of Australia Wearables Market

• Fitness and wellness devices are becoming more popular, especially because insurance companies are offering rewards to people who consistently monitor their health information.

• There is also growth in products designed for older adults, with features like easier controls, bigger screens, and better connections to healthcare professionals.

• Fashion and high-end brands are now creating stylish, personalized wearables that attract younger, fashion-conscious customers.

• Wearables are also improving through services like monthly subscriptions, smart analysis using artificial intelligence, and teamwork with phone companies.

• More attention is being paid to protecting personal data and keeping wearables secure, which helps people feel more confident about using these devices.

Growth Drivers of Australia Wearables Market

• More people are becoming aware of their health and want to track their body metrics as they happen.

• New technologies in sensors, artificial intelligence, and internet connections are making this possible.

• More hospitals and healthcare providers are offering remote care and monitoring options.

• Many companies are using wearable devices to help employees stay healthy and work more efficiently.

• Consumers are liking wearables that look good, have many features, and can be customized to fit their needs.

Browse Full Report with TOC & List of Figures:

https://www.imarcgroup.com/australia-wearables-market

Innovation & Market Demand of Australia Wearables Market

• Device makers are launching modular, rugged, and secure wearables to meet diverse user needs.

• Integration with health-tech platforms and subscription services is driving recurring revenue and user engagement.

• Hybrid wearables, combining classic aesthetics with smart features, are gaining popularity among style-conscious users.

• Partnerships with health insurers and corporate wellness programs are incentivizing wearable adoption.

• The market is responding to demand for medical-grade, easy-to-use devices for seniors and chronic disease management.

Australia Wearables Market Opportunities and Challenges

• Ongoing innovation in health tracking, connectivity, and design is creating new market opportunities.

• Ensuring data privacy and cybersecurity is essential for consumer confidence.

• Competition among global and local brands is intensifying, driving continuous product differentiation.

• Educating consumers on the benefits and safe use of wearables is crucial for sustained adoption.

• Adapting to fast-evolving technology and consumer preferences requires agility and investment.

Australia Wearables Market Analysis

• Smartwatches, fitness trackers, ear-worn devices, and head-mounted displays are leading product categories.

• Both online and offline channels are important, with e-commerce gaining share due to convenience and variety.

• Regional demand is highest in New South Wales, Victoria, and Queensland, reflecting population density and tech adoption.

• The market is maintaining strong growth momentum, supported by innovation, lifestyle changes, and expanding use cases.

Australia Wearables Market Segmentation:

By Product:

• Smartwatches

• Wireless Headphones

• Head-Mounted Displays (HMDs)

• Smart Bands

• Others

By Distribution Channel:

• Online

• Offline

By Region:

• Australia Capital Territory & New South Wales

• Victoria & Tasmania

• Queensland

• Northern Territory & Southern Australia

• Western Australia

Australia Wearables Market News & Recent Developments:

• October 2024: Samsung launched the Galaxy Ring in Australia, debuting advanced wellness tracking and personalized insights.

• December 2024: Apple’s AirPods Pro 2 received approval as medical devices in Australia, enabling use as hearing aids and for hearing tests.

Australia Wearables Market Key Players:

• Apple

• Samsung Electronics

• Fitbit (Google)

• Garmin

• Huawei

• Fossil Group

• Sony

• Xiaomi

• Amazfit

• Bose

Key Highlights of the Report:

1. Market Performance (2019-2024)

2. Market Outlook (2025-2033)

3. COVID-19 Impact on the Market

4. Porter’s Five Forces Analysis

5. Strategic Recommendations

6. Historical, Current and Future Market Trends

7. Market Drivers and Success Factors

8. SWOT Analysis

9. Structure of the Market

10. Value Chain Analysis

11. Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

Ask analyst for your customized sample:

https://www.imarcgroup.com/request?type=report&id=32252&flag=E

FAQs: Australia Wearables Market

Q1: What is driving the growth of the Australia wearables market?

A: Health awareness, fitness tracking, technological innovation, and demand for fashionable, multifunctional devices are key growth drivers.

Q2: Which product segments are most popular?

A: Smartwatches, fitness trackers, ear-worn devices, and head-mounted displays lead the market.

Q3: How are wearables used in elderly care?

A: They provide fall detection, health monitoring, emergency alerts, and integration with telehealth services.

Q4: What trends are shaping product development?

A: Fashion-forward design, AI-powered analytics, and integration with health-tech platforms are leading trends.

Q5: Who are the major players in the Australia wearables market?

A: Leading companies include Apple, Samsung, Fitbit, Garmin, Huawei, Fossil, Sony, Xiaomi, Amazfit, and Bose.

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About Us:

IMARC Group is a leading market research company that provides management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our solutions include comprehensive market intelligence, custom consulting, and actionable insights to help organizations make informed decisions and achieve sustainable growth.

This release was published on openPR.

Have you met your new AI fitness coach yet? If not, they’re out there waiting for you, in whatever app or device you choose. If you buy into the hype, your new AI personal trainer will be ready and willing to give you the advice and workout plans you need, not to mention solving all your fitness issues in one fell swoop.

Yeah, right.

If there’s one thing we’ve all learned about AI in the last couple of years, it’s that it comes in many flavors. Good and bad. Straightforward and duplicitous. Complete and sketchy. As someone who has worked in tech and written about AI, my approach has always been to dig in and understand how it works, its strengths, and how to address its limitations. So let’s go there.

The AI fitness info

Any investigation of AI-based fitness coaching begins with the quality of the information it gathers. For fitness executives like Jonathan Shottan, the Chief Product and Content Officer of Tonal, the goal is to use AI fitness information to create what he calls “training modalities” like Pilates. The idea is to give Tonal trainers complete information they can use with both elite athletes and ordinary folks looking to improve their fitness level.

“Each new modality we introduce unlocks new types of movement patterns, data streams, and user behaviors,” Shottan explains.

That means gathering information on various lifestyles to understand the components of fitness, such as daily recovery, as well as covering different demographics, e.g., beginners and aging adults. The idea is to build what Shottan calls a “digital twin” for every existing Tonal member, and to have that twin become more complete, fitness-wise, for each new member.

How you can use this AI fitness information

While the information and data set Shottan comes up with might be proprietary to Tonal, that doesn’t mean you can’t follow your own versions of that process from whatever app you choose.

You, too, can build your own digital twin and get recommendations from any number of fitness apps that incorporate AI coaching capability. Whether it’s Fitbod or Jefit for strength training or Runna or TrainAsOne for running, you can find an app that offers coaching in the form of workout and fitness plans, along with recommendations.

The key to getting those recommendations right is the quality of your questions and prompts. To get an idea of how this works, let’s come up with some sample questions in a couple of basic areas.

Strength training. It’s laudable to want to get stronger, but do you have the right plan in place to do it? Are you looking to build a stronger core or add weight to your lifting program? Working with dumbbells, machines, or from a bench? Are you performing the correct number of reps, and are you targeting all the necessary muscle groups?   

Speed and agility. If you’re a distance runner or you have specific speed goals, the questions and prompts change considerably. Are you focusing on HIIT training, or do you have weekly mileage goals? Working too hard? Adding in the right amount of recovery?

These questions may be basic, but if your questions and prompts are off base, you won’t get the answers you need to improve. Similarly, you need to formulate the right prompts in areas like recovery, sleep quality, and nutrition, which is where the link to your trainer reenters the picture.

Using AI to make workout adjustments with your trainer

While it might seem like AI fitness coaches have the chops to replace their real-life counterparts, that’s a bit of an illusion. Clayton Kim, the CTO and co-founder of Flykitt, has helped build an app designed to get a great workout while traveling, but he sees the basic role of a trainer remaining intact.

“Half of the job of a good coach is to help their athlete make real, tangible progress over the course of months and years,” Kim states. AI coaches can excel at this, he indicates, because they can provide both basic fitness goals and motivators.

“But buy-in is key,” he adds. “The creation of a tailored program based on assessment and goals is the easiest piece for AI to do, and a good coach adapts the program based on the athlete’s abilities and how they are performing day-to-day.”

It’s important to remember that any training plan set up by an AI fitness coach represents a starting point, just like it would be for a celebrity trainer or the trainer from your local gym. The evolution of a training plan is what separates the quality of the coaching, and it’s really all about making the right adjustments.

“A good trainer will make these adjustments for you, but if you can’t access a person, AI can be good at modifying if it has the data it needs,” Kim says. “You can select a mobility workout versus a high-intensity workout when you’re not feeling a hundred percent.  You can also indicate how recovered you are, so that’s another great way to get the workout you need that day, even if you don’t want to change styles.”

Do you still need a real personal trainer?

Given the way AI fitness coaches can fill in the gaps and help you make adjustments, it’s fair to ask if you can ditch your personal trainer and save a few bucks in the process. For Kim, the answer is an emphatic “no.”

“The human impact of a coach cannot be underestimated,” he says. “Just by having another human being physically present or holding you accountable, it makes a tremendous difference in how well you stick to your program, especially in the long term.”

What AI does, Kim adds, is mimic the tricks of the trade that coaches use, along with some of the rules of thumb, guidelines, and strategies. It’s also especially appealing to both Gen Z and Gen Alpha, Kim says, because there’s “a much, much higher affinity to casually talking to an AI.”

Realistic expectations and the future of AI fitness coaches

From entertainment to the workplace, any discussion of AI tends to focus on the future, both in the long and short term, and fitness is no exception. It won’t change the world right away, but it’s carving out a significant role.

“I don’t see AI completely replacing the human touch, [but] virtual fitness coaches have great potential to help trainers manage their client loads, continue progress outside of the gym, or maintain fitness goals while traveling or outside of a normal routine,” Kim summarizes.

“The same way physical therapists have started to implement AI to help their clients complete assignments in between sessions, for example, AI fitness coaches can be a complement for those who still want that in-person touch.”

The future, though, looks far different for AI fitness coaches. “I expect to see a live, vision-powered coach coming onto the market soon,” Kim predicts. “Gyms will start integrating AI programs into their apps, and some will start providing live form feedback at various exercise stations. Expect to see cameras popping up in gyms because it’s hard to use your phone.”

That, in turn, will likely lead to in-person encounters with a coach that isn’t necessarily a flesh-and-blood counterpart.

“Eventually, AI coaches will become avatars you can FaceTime call through your workout,” Kim says, “giving you live updates and motivation as you go. Or with cameras in the gym, you can reach out when you need form assists or changes to your plan.”

Artificial Intelligence in Sports Market

The Artificial Intelligence in Sports market is transforming the way athletic performance, fan engagement, and operational efficiencies are managed. Leveraging advanced AI technologies, this industry is witnessing rapid innovation, significantly impacting sports analytics, injury prevention, and personalized training solutions.

Market Size and Overview

The Global Artificial Intelligence in Sports Market size is estimated to be valued at USD 7.73 billion in 2025 and is expected to reach USD 39.65 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 26% from 2025 to 2032. This robust market growth reflects rising adoption across professional sports, e-sports, and fitness sectors, driven by increasing demand for data-driven performance enhancements and immersive fan experiences. The market report highlights expanding investments in AI-enabled wearables and AI-powered camera systems as critical contributors to the accelerating market revenue.

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Actionable Insights

– Production Capacity: Major market players increased AI-powered wearable production capacity by over 40% in 2024 due to high demand among athletes and fitness enthusiasts.

– Pricing Trends: Dynamic pricing of AI analytics platforms showed an average annual decrease of 5%, facilitating wider adoption across mid-tier sports franchises.

– Exports and Imports: Asia-Pacific recorded a 35% surge in exports of AI sports analytics solutions in 2025, primarily to North America and Europe.

– Use Cases: AI in athlete injury prevention platforms saw a 28% growth in deployment across professional football leagues in 2024, leading to measurable decreases in player downtime.

– Nano-Level Indicators: Micro-segmentation revealed that AI-enabled fan engagement tools yield 22% higher average revenue per user (ARPU) in digital broadcasting sectors.

Growth Factors

– Accelerated deployment of machine learning algorithms in player scouting and performance optimization resulted in a 32% efficiency improvement in 2024.

– Emergence of VR and AR integrations with AI for enhanced fan experiences pushed market growth, with over 50 million users engaging in AI-driven sports simulators worldwide by mid-2025.

– Increased collaboration between AI providers and professional leagues led to a deeper integration of AI in tactical decision-making, driving business growth notably in European football circles.

Market Trends

– The shift towards predictive analytics for injury risk management is a dominant market trend observed in 2024-2025. Several clubs reduced injury rates by up to 25% using AI-driven data models.

– Use of natural language processing (NLP) to analyze fan sentiment and customize live commentary is expanding rapidly, improving fan retention by 15% year-over-year.

– Seamless AI integration with IoT devices for real-time athlete monitoring is expected to redefine game-day operations by 2030, with prototypes showing 98% accuracy in physiological data capture.

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Key Takeaways

By Region:

– North America: Leads in AI sports technology adoption, due to extensive funding in sports tech startups and professional leagues’ innovation initiatives.

– Latin America: Focuses on AI for football analytics and fan engagement platforms targeting expanding digital audiences.

– Europe: Drives AI-powered tactical and training analytics, with regulatory support fostering advanced R&D.

– Asia Pacific: Emerges as a manufacturing and export hub for AI-enabled wearables and sports equipment.

– Middle East: Invests heavily in smart stadium projects leveraging AI to enhance spectator experience.

– Africa: Sees growing AI adoption in grassroots sports development programs to identify and nurture talent.

By Segment:

– Technology Type:

– AI-driven wearables: Widely used for real-time biometrics and injury prevention (e.g., heart rate and motion sensors in basketball training).

– AI analytics software: Critical for performance analysis and opponent scouting in professional leagues.

– AI-enhanced broadcasting tools: Improve viewer engagement via personalized content delivery.

– Application:

– Athlete analytics: Enables optimized training regimes and biomechanical assessments.

– Fan engagement: Combines AI with AR/VR to revolutionize sports viewing experiences.

– Operational management: Adopts AI for ticketing, crowd control, and stadium security enhancements.

Key Players

– Amazon Web Services, Inc.

– Apple Inc.

– Catapult Group International Ltd

– Fujitsu Limited

– Google LLC

– IBM Corporation

– Intel Corporation

– Microsoft Corporation

– Movella Holdings Inc.

– NEC Corporation

– Oracle Corporation

– Perform Group

– Qualcomm Technologies, Inc.

– Salesforce.com Inc.

– SAS Institute, Inc.

Competitive Strategies

– Several market companies like Microsoft Corporation and IBM Corporation have invested significantly in cloud-based AI sports analytics platforms, increasing user base penetration by 40% through strategic partnerships with major leagues.

– Google LLC accelerated innovation by acquiring niche AI startups specializing in computer vision for sports event summarization, yielding a 30% improvement in video analysis accuracy.

– Amazon Web Services emphasized scalable infrastructure, enabling smaller market players and teams to access sophisticated AI tools, expanding the overall Artificial Intelligence in Sports market share.

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FAQs

1. Who are the dominant players in the Artificial Intelligence in Sports market?

The dominant players include Amazon Web Services, Apple Inc., Google LLC, IBM Corporation, and Microsoft Corporation, spearheading innovation via cloud AI platforms, wearables, and advanced analytics solutions.

2. What will be the size of the Artificial Intelligence in Sports market in the coming years?

The market size is projected to increase from USD 7.73 billion in 2025 to USD 39.65 billion by 2032, with a CAGR of 26%, driven by expanding applications and technological advancements.

3. Which end-user industry has the largest growth opportunity?

Professional sports leagues, including football, basketball, and e-sports, represent the largest growth opportunity due to their adoption of AI-powered performance and fan engagement tools.

4. How will market development trends evolve over the next five years?

Trends point towards greater use of AI in predictive injury management, AI-augmented broadcasting, and integration with IoT devices for real-time athlete monitoring and operational efficiency.

5. What is the nature of the competitive landscape and challenges in the Artificial Intelligence in Sports market?

The competitive landscape is highly dynamic, characterized by constant innovation and strategic acquisitions; challenges include data privacy concerns and the high cost of AI technology deployment.

6. What go-to-market strategies are commonly adopted in the Artificial Intelligence in Sports market?

Market players typically combine strategic partnerships with sports franchises, acquisition of AI startups, and development of scalable cloud solutions to broaden market penetration and enhance market revenue streams.

Author of this marketing PR:

Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice’s dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.

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In the fast-paced world of sports journalism, staying updated with the latest trends and insights is essential. Whether you’re a budding journalist or a seasoned veteran, understanding the evolving landscape can greatly enhance your storytelling and reporting skills. This blog will walk you through ten crucial insights that shape sports journalism today.

1. The Rise of Digital Media

With the rise of social media and online platforms, sports journalism has shifted dramatically. Traditional outlets must now compete with instant news and commentary found online. These changes have empowered fans, allowing them to engage with content and express their opinions in real time.

In this digital age, journalists have to be quick on their feet. The pressure to report swiftly can sometimes overshadow the need for accuracy, and balancing these two can be a daunting task. Yet, it’s this very immediacy that has transformed how stories are told. Embracing multimedia tools can amplify the reach of a single story, tapping into a diverse audience on various platforms.

In other words, while the landscape may be competitive, it also offers journalists unprecedented opportunities to innovate and connect directly with their audience. The key lies in understanding how to navigate these waters while maintaining the integrity of the journalism profession.

2. Data-Driven Reporting

Numbers and analytics play a crucial role in storytelling today. Understanding statistics can help journalists create more engaging narratives. In an era where data is abundant, the challenge is not just to collect it but to interpret it in ways that resonate with readers.

Incorporating stats into articles can offer insight that captivates audiences, but it requires a balance. The storytelling aspect should not overshadow the numbers. Instead, reporters must find ways to weave statistics into their narratives seamlessly, using them to support compelling stories about athletes and teams.

3. The Importance of Multimedia

Incorporating videos, podcasts, and graphics into reporting enhances the story and attracts a wider audience. We live in a visual world, and readers are hungry for content that is not only informative but also engaging.

For instance, a well-crafted video breakdown of a game-winning play can often convey emotions and dynamics that words alone cannot. Furthermore, podcasts have surged in popularity, offering deeper dives into topics that allow for nuanced discussions. These formats shouldn’t just be add-ons; they should be integral to how stories are told in the digital age.

4. Embracing Audience Interaction

Engaging with fans and readers through social media and live Q&As fosters a community and keeps the dialogue open. This interaction allows journalists to receive immediate feedback and understand what resonates with their audience.

Moreover, it humanizes the journalist as readers connect not just with their work but with the person behind the story. This engagement can also inspire more informed articles as journalists receive insights and opinions that shape future content.

5. Ethical Considerations in Reporting

Maintaining integrity is vital. Journalists must navigate the challenges of misinformation and ensure accuracy in their reporting. With the rapid dissemination of information, it can be tempting to jump on a story without verifying the facts.

However, ethical journalism requires diligence. Fact-checking processes, responsible sourcing, and an unwavering commitment to truth must not be compromised. Upholding these standards is crucial to maintaining credibility in the industry.

6. Diversity in Sports Media

A diverse range of voices in sports journalism leads to more comprehensive coverage and richer storytelling. When those from varied backgrounds tell stories, they bring unique perspectives that can highlight different aspects of sports culture and society.

This diversity is not just in terms of ethnicity but also in gender, age, and lived experiences. Increasing representation creates narratives that resonate with a broader audience, reminding us that sports are not just about competition but also about community, identity, and inclusion.

Commentators are not just voices during the game; they shape narratives and influence public perception of athletes and events. Their commentary can elevate the excitement or offer in-depth analyses that enhance the viewers’ understanding of the game.

These individuals often serve as a bridge between the audience and the stadium, translating the minute details of the game into captivating stories. Whether they provide critical analysis or emotional reaction, their role is vital in shaping how fans perceive the sporting world.

8. Adapting to Changes in Audience Preferences

This doesn’t mean abandoning deep dives and investigative pieces; rather, it suggests finding a balance. Journalists should look for ways to condense complex stories into more accessible formats while still preserving essential insights.

9. Navigating the Freelance Landscape

Freelancing is becoming more common in sports journalism. Knowing how to pitch stories and build a brand is essential for success. Unlike traditional positions, freelancers must carve out their niche and establish credibility in the crowded marketplace.

Additionally, networking and self-promotion become critical skills. Finding the right platforms to showcase work and connect with editors or potential clients can be key to surviving and thriving in this ever-evolving environment.

10. Future Trends to Watch

Keeping an eye on future trends, from technology to regulatory changes, will prepare journalists for the challenges and opportunities ahead. The rise of artificial intelligence and machine learning in data analysis is just one example of how the industry can transform.

Furthermore, ethical considerations regarding data privacy and security will likely evolve alongside technology. Staying informed and adaptable will be the cornerstone of success for any journalist navigating the future of sports journalism.

Related

Hype around racing is even more frenzied than usual, driven by Brad Pitt’s new film, F1, co-produced by Lewis Hamilton, in which he plays Sonny Hayes, Formula 1’s most promising driver in the 1990s until an accident nearly ended his career before he stages a comeback.

Although the excitement surrounding the F1 racing event is the most obvious aspect of its impact on the economy around Silverstone, its influence extends well beyond the weekend crowds and into the broader British tech ecosystem.

Sport has long been a driver of technological innovation as teams strive to get an edge over one another, and nowhere is this more so than in motor racing.

Brad Pitt new film, F1, has raised the interest in the sport at a crucial time

SCOTT GARFIELD / COURTESY WARNER BROS

Over its 75-year history the premier motorsport series has brought some extraordinary inventions, including developing a breathing device in only four weeks during Covid, applying pitstop techniques within Great Ormond Street Hospital to cut errors after surgery on infants and introducing regenerative braking on London buses to cut emissions.

The financial impact is huge. UK motorsport and engineering services turned over £16 billion in 2023 and employed 50,000 people, according to a report by the Motorsport Industry Association (MIA) and Grant Thornton.

From next year, ten of the eleven Formula One teams will have either headquarters or a base in the UK: Cadillac F1 and Audi F1 will both be joining the grid next year and opening facilities in Britain. More than 50,000 people are employed by the 4,500 companies that make up F1’s supply chain. Off the track, the popularity of ESports, virtual or “sim” racing, is gaining ground and proving another lucrative source of income.

To capture some of this energy, a group called the Silverstone Technology Cluster was started in 2017 by Pim van Baarsen to foster engineering, software and electronics businesses located by the track, which is nestled almost exactly between Oxford and Cambridge, an area dubbed UK Motorsport Valley.

More than half its businesses are in motorsport and automotive but others are harnessing the innovations born out of motorsport to push the boundaries in fields such as aerospace, energy and healthcare.

Audi will enter Formula 1 next year

AP PHOTO/OLIVIER MATTHYS

One example, based in the business park around the track, is Dumarey Flybrid, set up in 2007, which developed a small flywheel system for building sites. Its product stores kinetic energy and works alongside a traditional generator to power tower cranes. It started because Formula 1 implemented an “engine freeze”, a rule that stopped further pushes to improve engines and instead challenged racing teams to develop hybrid power systems, and it was the first business to use kinetic energy in motor car racing.

Another is Wirth Research, which specialised in computational fluid dynamics, computer simulation used to study flows around objects, in F1 car design. The idea is to help engineers to understand how air moves over a car or how water flows through pipes so they can design things more efficiently and solve problems before building them.

Wirth has used this expertise to branch out into products used by supermarkets to improve the efficiency of their chillers and cut energy consumption.

British car racing champions play a central role in this halo effect of tech, especially one of the world’s most successful: McLaren. Once dubbed the Manchester United of the sport, it was founded in 1963 by Bruce McLaren, a New Zealand-born racing driver who was killed at Goodwood aged 32. Ever since, it has become a global powerhouse in motorsport, winning numerous championships in the 1980s and 2000s with drivers including Ayrton Senna and Lewis Hamilton.

Fans of Lewis Hamilton at Silverstone before this weekend’s British Grand Prix

MARK SUTTON/FORMULA 1 VIA GETTY IMAGES

It is recognised for its cutting-edge technology, engineering expertise and contributions to the broader automotive and tech industries. The brand is also a magnet for others who want the cachet of its association, and its partners include Dropbox and Lego.

Dan Keyworth, director of business technology at McLaren Racing, said the emphasis on tech was only increasing: “I think it’s seen as one of the major battlegrounds across the teams … a lot of the teams will be continuing to focus on the technology race off track: who can bring the best tools, systems, software to the game.

“We have a great phrase here — for every pound we spend on the car, we spend a pound on tools, methods and technology — because there has to be an equitable investment in what we do,” he told the TechRadar website.

The McLaren technology centre in Woking, Surrey

DAVID GODDARD/GETTY IMAGES

Racing is not an easy world to be in. McLaren has been under financial strain over the past few years and underwent a substantial restructuring in 2020 compounded by Covid as supply chains were upended. Then there were problems with its new Artura hybrid sportscar.

The latest accounts for McLaren Racing, filed in September, revealed that it made £431 million in revenue and a profit of £30.4 million for the year ending December 2023. In March last year the Bahrain sovereign wealth fund Mumtalakat bought the McLaren Group, which includes McLaren Automotive, which hand-builds lightweight supercars, and a majority stake in McLaren Racing.

Airports such as Heathrow use technology developed by McLaren’s spun-off technology division to receive real-time data on departures and arrivals, allowing them to predict delays and manage congestion.

High-performance luxury UK car companies such as Aston Martin, McLaren and Morgan account for a mere 4 per cent of UK car production but are responsible for 12 per cent of its value and employed 15,000 people, according to a recent study by the Society of Motor Manufacturers and Traders.

Norris is the most likely British driver to win the Grand Prix but another Brit, George Russell, could also have a chance of victory, with the cooler conditions in England lending themselves to his Mercedes, which struggles in the heat. Hamilton, the nine-time winner, is aiming forten; he is yet to stand on the podium for his new team, Ferrari.

Spectators’ eyes will be on the hotly contested 2025 British Grand Prix at Silverstone, but there is a far more complex engine under the bonnet, which continues beyond the wave of the chequered flag.

Don’t Miss TipRanks’ Half-Year Sale

Catapult Group International ( (AU:CAT) ) has provided an announcement.

Catapult Group International Ltd has announced that its 2025 Annual General Meeting (AGM) will be conducted as a virtual-only event on August 5, 2025. Shareholders, proxies, and guests can participate via the MUFG Corporate Markets online platform, which allows for listening, voting, and asking questions. This move to a virtual format reflects a growing trend in corporate governance, potentially increasing accessibility and convenience for stakeholders.

The most recent analyst rating on (AU:CAT) stock is a Buy with a A$3.50 price target. To see the full list of analyst forecasts on Catapult Group International stock, see the AU:CAT Stock Forecast page.

More about Catapult Group International

Catapult Group International Ltd operates in the sports technology industry, providing performance analytics and wearable technology solutions to sports teams and athletes. The company focuses on enhancing athletic performance and optimizing team strategies through data-driven insights.

Average Trading Volume: 1,403,454

Technical Sentiment Signal: Buy

Current Market Cap: A$1.58B

See more insights into CAT stock on TipRanks’ Stock Analysis page.

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