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NIL

Soap Stars, Billion

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Soap Stars, Billion

Welcome back to the Spotlight! Given the volume of rain across the country recently, I may have to temporarily change the title to “Floodlight.” Yikes. I’d say these late nights watching the NBA Playoffs have made me a little loopy, but then again, that joke is standard fare for this space that is often so corny that it would make a Nebraskan farmer blush. OK, enough of that – let’s get into some of this week’s stories.

  • Actress Sydney Sweeney partners with soap brand Squatch on a limited edition bar of soap made with her used bath water. Glad to see someone is taking conservation efforts seriously!
  • Just three years after launch, Hailey Bieber’s skincare brand Rhode is being acquired by e.l.f. Beauty for $1 billion – which sounds great at first blush, but I know from my research to be wary of an elf that spins things into gold.
  • Coffee company Nespresso and recording artist The Weeknd link up for an iced coffee campaign, meaning a recording session with Sabrina Carpenter can’t be too far off.
  • The WNBA’s Las Vegas Aces enter a sports betting partnership with BetMGM – a heart-warming reminder to always bet on yourself.

Endorsement Deals, Sponsorships & Investments

Want a Celeb-Endorsed Workout? New KC Gym Will be Backed by ‘Friends’ Star
May 29, 2025 via Kansas City Star

Garage Beer, Owned by Kelce Brothers, Now Part-Owner of Arena Football Team
May 29, 2025 via Fox Business

MLB Purchasing Stake in Fledgling AUSL
May 29, 2025 via ESPN

Which Celebrity Brands Are Next for a Major Deal? Lady Gaga, Beyonce and More Possible Contenders for the Next Corporate Prize
May 28, 2025 via Women’s Wear Daily

Historic Deal: Aces Land Sports Betting Partnership with BetMGM
May 28, 2025 via Las Vegas Review Journal

Nespresso’s Cool Strategy to Captivate Gen Z
May 28, 2025 via The Drum

PepsiCo Joins Formula One as Official Sponsor in Multi-Year Global Sponsorship Deal
May 27, 2025 via Thorold News

Long One of MLB’s Most Popular Teams, Cardinals Now Grappling with Attendance Woes
May 26, 2025 via Sports Business Journal

Alexis Ohanian, Chelsea and How to Value Women’s Football Teams
May 26, 2025 via City AM

High School Football Will Never be the Same in Era of Transfers, NIL Money
May 25, 2025 via Coastline Pilot News

Caitlin Clark Could Have ‘Billion Dollars’ Worth to WNBA as Star Power Reaches Unforeseen Levels
May 25, 2025 via New York Post

NFL Academy Player Makes History with First-Ever International NIL Deal
May 24, 2025 via Fort Worth Star-Telegram

Here’s Why Trae Young, Steph Curry And Other Pros Are Going Back To School
May 23, 2025 via Forbes

Off-Field Earnings Push Patrick Mahomes into Top 20 of World’s Highest-Paid Athletes
May 23, 2025 via Kansas City Star


Sports

Hotline Mailbag: Big Ten Revenue Shares for Oregon and Washington, New Pac-12 Playoff Cash and More
May 26, 2025 via Spokesman The Review

WWE-UFC Merger: Right Combination for Global Knockout?
May 25, 2025 via GuruFocus


Music Biz

NYC Council Passes Resolution Endorsing Fair Pay in Streaming
May 29, 2025 via Digital Music News

Lil Wayne Producer Sues Universal Music Over Millions in Allegedly Owed Royalties: ‘UMG Has Simply Taken Advantage of Harrison’s Hard Work’
May 26, 2025 via Digital Music News


Film & TV

As Live Sports Surge, Scripted Series Fade From Broadcast TV
May 29, 2025 via Sportico

Netflix Behind Jimmy Carr Comedy Podcast; Champion’s League Soccer Breaks Records On Amazon; Prime Video ‘Stolen’ Trailer – Global Briefs
May 28, 2025 via Deadline

CBS Reaches Media Rights Deal for Rugby World Cup
May 24, 2025 via Awful Announcing

Charles Barkley ‘Shocked’ by Michael Jordan Joining NBA on NBC
May 23, 2025 via Awful Announcing

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NIL

Curt Cignetti contract clause takes effect after Indiana’s College Football Playoff semifinal berth

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With Indiana’s resounding victory over Alabama in the Rose Bowl, Curt Cignetti triggered a bonus in his contract. But there’s another clause that took effect as the Hoosiers head to the College Football Playoff semifinals.

Cignetti’s new eight-year, $93 million deal at Indiana – which the two sides announced in October 2025 – includes a Good Faith Market Review clause. It states if IU makes the CFP semifinal, the school must discuss a renegotiated contract with Cignetti that would bring his annual compensation to nothing less than the third-highest paid coach in college football.

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For reference, Cignetti’s salary went up to $11.6 million when he signed his new contract at Indiana. That currently puts him at No. 4 among the nation’s highest-paid coaches after Lane Kiffin agreed to a deal that will pay him $13 million at LSU. Kiffin’s salary is just behind Georgia coach Kirby Smart, who’s the highest-paid coach in the country at $13.3 million, and ahead of Ohio State’s Ryan Day at $12.6 million.

According to the contract, Cignetti and Indiana have 120 days after the CFP semifinal to agree to the good faith review and negotiation. If the two sides don’t come to terms on a deal to make Cignetti no less than the third-highest paid coach in the country, “the University agrees to waive for the remaining Term of this Agreement any liquidated damages which would be due from Coach to the University should he subsequently terminate his employment at the University.”

In short, if the two sides don’t agree to those terms, Cignetti would not owe Indiana anything if he chose to leave for another job. For reference, he would owe $15 million if he was to resign to take a different coaching job before May 2026.

Curt Cignetti triggers bonus with Rose Bowl win

As part of the new deal, which took effect Dec. 1, Curt Cignetti also triggered multiple bonuses through Indiana’s College Football Playoff run. The Hoosiers’ sixth Big Ten victory secured a $150,000 bonus and he earned $1 million for winning the conference championship in addition to the $50,000 for becoming the league’s Coach of the Year.

Cignetti also had CFP bonuses in the deal, though they are not cumulative. With Thursday’s win against Alabama, he is set to earn $700,000 for making the semifinal round, and that figure would increase to $1 million if Indiana appears in the national championship. A victory in the title game would net Cignetti a $2 million bonus.

Indiana’s victory over Alabama continued Cignetti’s historic turnaround in Bloomington. The Hoosiers are now 14-0 this season and 25-2 under his watch as they get ready to take on Oregon.



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New Arkansas football GMs rise up the ranks in College Football’s new era

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Few people in college football personnel can say they’ve experienced the sport from nearly every possible angle. Arkansas ‘ new general manager Gaizka Crowley is one of them.

Gaizka Crowley’s Journey

Crowley’s journey to the SEC is a testament to adaptability, persistence, and a deep-rooted passion for roster construction. A Florida State graduate, Crowley began his football career coaching high school football in Florida before working for the scouting and analytics service XOS Digital (now Catapult). From there, his path wound through the FCS ranks at Southern Illinois, Group of Five programs in the Mountain West at UNLV and the MAC at Western Michigan, the Power 4 level in the Big 12 at Arizona, and now to the SEC as the newly appointed general manager for the Arkansas Razorbacks under first-year head coach Ryan Silverfield.

In an era where college football personnel roles have rapidly evolved, Crowley has quietly become one of the most respected names in the profession. Roster construction has been his passion since his early days, where he was known as a detail-obsessed, X’s-and-O’s guy who loved fitting pieces together like a jig-saw puzzle and making everything sync together almost like being the operator for a symphony. In todays age, those puzzle pieces come with price tags, NIL valuations, and salary-cap-style allocation decisions that raise the stakes considerably.

What separates Crowley is how seamlessly he has adapted. He didn’t just understand schemes and player fit; he learned how to balance those football instincts with financial strategy in the modern era. Managing resources, allocating money, and maintaining roster flexibility are now as critical as identifying talent, and Crowley has shown he can thrive in both worlds.

That adaptability was on full display during his time at Arizona. While running personnel for the Wildcats, Crowley helped construct one of the nation’s most dramatic turnarounds in 2025. Arizona jumped from a 4–8 record in 2024 to 9–3 the following season, a transformation fueled by smart roster decisions and efficient talent evaluation. When head coach Jedd Fisch departed for the Washington job, Crowley didn’t dwell on uncertainty or excuses. He went straight to work, adjusting to the coaching change, identifying the right pieces, and empowering the staff to succeed. This sounds very similar to the situation he’s presented himself with in Fayetteville.

Despite the growing administrative demands of his role, Crowley has remained grounded in the habits that got him there. His days are filled with constant communication, problem-solving, and long-term planning, but he still carves out time, early mornings or late nights, to shut his office door and grind film just because he loves doing it.

““It’s important, no matter what your role is — but especially as you get to a more senior level — to not forget what got you there,” Crowley said. “Make sure you carve out the time to watch the tape.””

Gaizka Crowley

How Crowley Fits in with Arkansas Football

That blend of old-school film study, modern roster economics, and humility defines Crowley’s approach. Now, he brings that mindset to Arkansas, a program hungry for sustained success after years of instability. Since Bobby Petrino’s first tenure, the Razorbacks have cycled through coaches and directions, never quite recapturing consistent national relevance.

Crowley’s task is clear but demanding: help Ryan Silverfield rebuild Arkansas football with purpose, patience, and precision. If his track record is any indication, he won’t waste time. With his ability to evolve alongside the sport, manage the new financial realities, and stay grounded in the fundamentals of evaluation, Crowley is well-equipped for the challenge. Can lightning strike twice and can he replicate the same instant results he did during his time with Arizona? Hogs fans sure hope so.

From the FCS grind to the SEC spotlight, Gaizka Crowley’s rise reflects college football’s new era and Arkansas is betting that his unique perspective can help bring Razorbacks football all the way back.



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Player pay and transfer portal put college sports in new territory

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Lisa Desjardins:

New Year’s Day has long been synonymous with college football. This year, that includes championship playoff games.

But it’s also a key week for the future of those teams. Starting tomorrow, the window opens for players to transfer to other schools through the so-called portal. It’s part of what some have called a Wild West in college sports, where universities can now pay players millions of dollars through a system abbreviated as NIL.

To help us understand this reshaping of college sports and what it means for athletics, I spoke recently with Stewart Mandel, editor in chief of college football coverage for “The Athletic.”

Stewart Mandel, thank you for joining us.

Two things are happening right now, the name, image and likeness changes, which mean that colleges can pay athletes in some cases millions of dollars, but also the opening of the transfer portal, which is later this week. Do we know how these two things are going to play out?

Stewart Mandel, The Athletic:

Well, this is the first cycle since the NCAA v. House settlement that allows schools to directly pay their athletes up to $20.5 million.

And so the way it’s supposed to work when the portal opens is those deals don’t need to be approved by anybody. But if you’re going to offer a player an NIL deal from a third party, that is supposed to require approval from this new organization called the College Sports Commission. But a lot of people are skeptical that that will actually work.

Lisa Desjardins:

So it seems like there’s a real Wild West here. There’s a question of if these rules can be broken, who will find loopholes around these rules. And there’s also for coaches a lot of frustration.

I want to play a recent rant from the Arkansas basketball coach, John Calipari. He’s talking about all the transferring happening by these students who may transfer from school to school to school. He uses a Northeastern word that means essentially a sham. And here’s what he said.

John Calipari, Arkansas Head Basketball Coach:

It’s fugazi, fugazi,because they’re getting 400, 500, 800, a million, and they’re not pros. So now they have to go get a job after four stops. No college degree.

Lisa Desjardins:

Fugazi, he says. What do you see as the ups and downs for star college players from this system?

Stewart Mandel:

I get why coaches are frustrated. They have to reset their roster every single year. They don’t know which guys they will be able to hold on to, which guys will go in the portal.

But I think coaches are consumed by basketball. They’re not necessarily following court cases. Everything that has happened here in the last five years in terms of not just players being allowed to be paid, but players being allowed to transfer freely, has been the result of an unfavorable court decision against the NCAA.

So I get it. I don’t think it’s ideal for anybody, including, as Coach Calipari mentions, the players and their education, to be able to transfer to four or five different schools over the course of their career. But one judge in West Virginia a couple of years ago ruled that restricting the players’ movement is an antitrust violation.

And so the NCAA is pretty much powerless right now to put any of those kind of rules in place.

Lisa Desjardins:

Now, one example that’s been getting a lot of attention this week is Iowa State and their football team. It does look like they’re going to have a lot of players transferring and that they will be left with a smaller team at its core.

Someone who has paid attention to this is Texas Senator Ted Cruz, who posted on X that this was, in his words, a crisis. And he also said that Congress needs to act. What could be Congress’ role here exactly? I know there’s been a lot of debate this year.

Stewart Mandel:

Well, first of all, Senator Cruz neglected to mention that Iowa State’s coach left for Penn State. So that’s why a lot of players are leaving.

There is a bill that’s been sitting in the House for most of this year called the SCORE Act that would give the NCAA an antitrust exemption to put in the kind of rules that these coaches want. But it’s unclear if it’s ever going to come to vote. It’s been stalled several times.

If it does come to vote and it passes, obviously, it would still need to be passed in the Senate. And I think that’s where Senator Cruz comes in, because he might take the reins. He’s been very interested in this issue for a couple of years and would probably be one of the leaders to try to get it through the Senate. Right now, it’s unclear if or when it’s ever going to even come up for vote in the House.

Lisa Desjardins:

The mechanics of all of this are incredibly complicated, and that’s why it’s a bit of a Wild West, as you’re saying. But it may be a big picture question for you.

These athletes are now potentially making millions of dollars. That’s just a few of them that are hitting that mount. But it’s not clear. But are they really professionals now? What’s the difference between these college athletes and professionals?

Stewart Mandel:

Well, if you’re basing it just on the amount of money they’re making, yes, a lot of them are professionals.

But the big difference is, they do still need to go to class. They do need to be enrolled at a school. There are certain requirements you need to hit to be eligible to play. And then the hot-button issue that’s been going on for years is the issue of whether they should be considered employees.

They are not considered employees. They are — the term you always hear as student athletes. But there is certainly pressure. In fact, that’s one of the reasons for that congressional act is to try to prevent what might be the logical next step, where the athletes become employees, they can collectively bargain.

Then, yes, it would start to very closely resemble professional athletics.

Lisa Desjardins:

How significant is this time right now for college sports?

Stewart Mandel:

Since 2021, when NIL first came into existence, these past four years, there’s been more change, more fundamental change in college athletics than in the past 50 or 60 years before that.

And the scary thing is, it’s still not all resolved. There’s still going to be many years ahead of kind of litigating these issues and what the future of college sports should look like. So it’s very much a national pastime in flux, right down to some of the most basic rules?

So, yes, it’s a very pivotal time, especially for the commissioners and the athletic directors and the presidents, who are really — have been really kind of putting all their eggs in Congress to bail them out of this situation.

Lisa Desjardins:

Stewart Mandel, thanks for trying to help us get our bearings. We appreciate it.

Stewart Mandel:

Thank you.



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No. 4 Tech falls to No. 5 Oregon in the Orange Bowl

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MIAMI GARDENS, Florida (AP) – Matayo Uiagalelei caused a fumble to set up an Oregon touchdown, Jordon Davison rushed for two scores and the fifth-seeded Ducks silenced No. 4 Texas Tech’s offense for a 23-0 win in the College Football Playoff quarterfinal at the Orange Bowl on Thursday.

Dante Moore threw for 234 yards and Atticus Sappington kicked three field goals for Oregon (13-1), which will play either No. 1 Indiana or No. 9 Alabama in the Peach Bowl — a CFP semifinal — on Jan. 9.

The Peach Bowl winner will be back in Miami Gardens for the national title game on Jan. 19.

Texas Tech — which finished at 12-2 — came into the day second nationally in points per game (42.5) and fifth nationally in yards per game (480.3) but got nothing going. The Red Raiders turned the ball over four times, were stopped on fourth downs three other times and had four three-and-outs.

Tech quarterback Behren Morton — who finished 18 of 32 passing for just 137 yards — was stripped by Uiagalelei early in the third quarter in Red Raiders territory. Uiagalelei rumbled deep into the red zone and Davison scored one play later to make it 13-0.

Morton threw a red-zone interception early in the fourth quarter and a fourth-down stop from their own 30 midway through the fourth quarter doomed whatever comeback chances existed for the Red Raiders. Davison plunged in from the 1 with 16 seconds left to cap the scoring.

It was the sixth quarterfinal under this 12-team tournament format that started last year — there were two others coming later Thursday — and the sixth time that the team coming off an extended break lost to a team that played a first-round game.

In 2024, Boise State (against Penn State), Arizona State (against Texas), Georgia (against Notre Dame) and Oregon (against Ohio State) all went out in the quarterfinals after first-round byes. Miami added to that list Wednesday night, beating Ohio State in a quarterfinal at the Cotton Bowl. In those six games, including Thursday, the team with the bye has held the lead for less than five minutes — combined — of regulation.



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Two unexpected college football teams emerge as contenders for $2 million QB

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Florida quarterback DJ Lagway finished the 2025 season with 2,264 passing yards, 16 touchdowns and 14 interceptions, while adding 136 rushing yards, a 63.2% completion rate and a 127.0 passer rating.

His year featured flashes of high-end upside, including a three-touchdown season opener against Long Island and multiple 250-yard passing performances, but was also marked by turnover-heavy outings, most notably a five-interception game against LSU.

The Gators finished 4–8 (2–6 SEC) in 2025, underperforming under head coach Billy Napier, who was fired on October 19 following a 3–4 start. Florida hired Jon Sumrall as his successor on November 30. 

That instability, combined with reportedly awkward early meetings between Lagway and the new staff, preceded his decision to explore other options, which he announced his plans to enter the transfer portal on December 15.

A 2024 five-star recruit out of Willis (Texas) High, Lagway arrived at Florida as a high-profile prospect — a Mr. Texas honoree, Elite 11 participant and the nation’s No. 1 quarterback in the 247Sports rankings. 

He started as a true freshman in 2024, completing 59.9% of his passes for 1,915 yards, 12 touchdowns and nine interceptions, then showed modest improvement in 2025, with his elite prep pedigree keeping him among the top quarterbacks in the transfer portal.

On Tuesday, transfer-market analyst Chris Hummer relayed updated reporting that growing interest in Lagway has come from Stanford and Florida State, alongside previously noted links to Baylor and Louisville. 

Stanford Cardinal head coach Frank Reich.

Stanford, California, USA; Stanford Cardinal head coach Frank Reich looks on during the second quarter against the California Golden Bears at Stanford Stadium. | Sergio Estrada-Imagn Images

Stanford finished 4–8 in 2025, in a season that exposed offensive struggles and significant turnover, including the loss of head coach Troy Taylor before the year and multiple key offensive players entering the portal, such as running back Cole Tabb, offensive tackle Jack Layrer, and wide receivers Jason Thompson and Myles Libman. 

With senior starter Ben Gulbranson set to move on, several outlets have projected Stanford to pursue a portal quarterback, making a veteran, NFL-style, pro-concept passer like Lagway an appealing immediate option.

Florida State reshaped its quarterback room in 2025 by adding former Boston College quarterback Tommy Castellanos through the portal, but his subsequent declaration for the 2026 NFL Draft has reopened a clear need at the position. 

Given the Seminoles’ offensive profile and proximity to Gainesville, Florida State would represent another logical landing spot for Lagway.

Lagway’s NIL valuation is also among the highest in college football, with On3’s NIL tracker listing it at $2 million, driven by deals with brands such as Gatorade, Jordan Brand, Nintendo and Red Bull. 

That financial profile can enhance his appeal to programs capable of supporting or expanding his brand, making NIL infrastructure a meaningful factor in both team interest and his ultimate decision.

Read More at College Football HQ

  • Major college football programs linked to underrated transfer portal prospect

  • No. 1 transfer portal QB clearly linked to two major college football programs

  • College football’s leading passer linked to two programs in transfer portal

  • First-team All-Conference college football starter enters transfer portal



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Ty Gregorak on the state of college football + MSU heading to national championship – Skyline Sports

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Colter Nuanez is the co-founder and senior writer for Skyline Sports. After spending six years in the newspaper industry with stops at the Missoulian, the Ellensburg Daily Record and the Bozeman Daily Chronicle, the former Washington Newspaper Association Sportswriter of the Year and University of Montana Journalism School graduate (’09) has cultivated a deep passion for sports journalism during his 13-year career covering the Big Sky Conference. In August of 2014, Colter and brother Brooks merged their passions of writing and art to found Skyline Sports.



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