Motorsports
Spire Motorsports NASCAR All-Star Race Advance
- The 2025 NASCAR All-Star Open will mark Spire Motorsports’ 13th attempt to qualify for the NASCAR All-Star Race. Corey LaJoie posted the team’s best finish in the NASCAR All-Star Open when he raced to a fourth-place finish in the 2022 edition at Texas Motor Speedway. Spire Motorsports fields the Nos. 7, 71 and 77 Chevrolet ZL1s in the Cup Series for Justin Haley, Michael McDowell and Carson Hocevar, respectively.
- Spire Motorsports’ only appearance in the NASCAR All-Star Race came in 2020 when Haley qualified via his win in the 2019 Coke Zero Sugar 400 at Daytona (Fla.) International Speedway. The top-two finishers in Sunday afternoon’s All-Star Open will transfer into the main event, in addition to the winner of the All-Star Fan Vote.
- Coverage from North Wilkesboro (N.C.) Speedway will begin with the NASCAR All-Star Open at 5:30 p.m. Eastern Daylight Time (EDT). The NASCAR All-Star Race will follow “The Open” at 8 p.m. EDT. Both races will be televised live on FS1. The all-star weekend festivities will be broadcast live on the Motor Racing Network and SiriusXM NASCAR Radio Channel 90.
Justin Haley – Driver, No. 7 Spire Motorsports Chevrolet ZL1
- Justin Haley will pilot Spire Motorsports’ No. 7 Gainbridge Chevrolet ZL1 in Sunday’s NASCAR All-Star Open at North Wilkesboro Speedway.
- Sunday’s NASCAR All-Star Open will mark Haley’s fifth attempt to race his way into NASCAR’s annual All-Star Race. His best finish came in 2022 when the event was held at Texas Motor Speedway where he finished third. The 26-year-old scored a fourth-place finish in last year’s All-Star Open and came home 14th when the event made its 2023 debut at the famed Wilkes County (N.C.) speedway.
- Haley has one start in the NASCAR All Star Race after earning a spot in 2020 via his win in the 2019 Coke Zero Sugar 400 at Daytona International Speedway. That summer’s annual visit to “The World Center of Racing” also marks Spire Motorsports’ lone win in NASCAR’s premiere division. Haley went on to finish 14th when the series contested the event on a Wednesday night at Bristol Motor Speedway.
- Founded in 2018, Gainbridge® is an insurtech subsidiary of Group 1001 that empowers consumers to take control of their financial future with solutions that are accessible to everyone, no matter their budget or financial knowledge. Its platform provides access to financial products that are simple, intuitive, and backed by smart technology with no complexity or hidden fees. Gainbridge® is headquartered in Zionsville, Ind. For more information, visit www.gainbridge.io or follow and connect with us on X and LinkedIn.
- Last week at Kansas Speedway Haley was involved in a multi-car incident late in the race but soldiered home for a 31st-place result.
- Over the course of his career, Haley has collected four NASCAR Xfinity Series checkered flags and three CRAFTSMAN Truck Series wins, making him one of just 41 drivers in history to have earned wins across all three of NASCAR’s National Touring Series.
- He made his first start in NASCAR’s premier division for Spire Motorsports at Talladega Superspeedway on April 28, 2019 – his 20th birthday. Over the course of the last seven seasons, the 26-year-old racer has notched one win, five top fives, 17 top 10s and 103 laps led.
- In total, Haley has made 53 Cup Series starts for Spire Motorsports, with the bulk of races coming during the 2021 season behind the wheel of the team’s No. 77 machine. In his second appearance amidst his return to Spire Motorsports at Talladega last October, Haley earned a seventh-place result, his first top 10 with the team since the 2021 Coke Zero Sugar 400 at Daytona.
Justin Haley Quotes
You are an open entry this weekend, how do you feel about making it into the All-Star race?
“I’m excited to race North Wilkesboro this weekend with the 7 team. We’ve found a lot of speed recently and hopefully we can put it in the big show this weekend.”
Atop the No. 7 Box – Crew Chief Ryan Sparks
- Ryan Sparks serves in a dual role as both Spire Motorsports Competition Director and crew chief for driver Justin Haley and was first paired with Haley at Bristol Motor Speedway in September 2024.
- The Winston Salem, N.C., native has called 177 NASCAR Cup Series races where he’s earned three top-five and nine top-10 finishes.
- In total, Sparks has called five NASCAR All-Star Opens since 2020-present, and earned an event-best fourth-place result with Corey LaJoie during the 2022 edition at Texas Motor Speedway.
Michael McDowell – Driver, No. 71 Spire Motorsports Chevrolet ZL1
- Michael McDowell will pilot Spire Motorsports’ No. 71 Delaware Life Chevrolet ZL1 in this weekend’s NASCAR All-Star Open, aiming to race his into Sunday’s 250-lap main event or be voted in via the All-Star Fan Vote.
- Last week it was announced that McDowell was ranked inside the top 10 in All-Star Fan Vote standings and joins Spire Motorsports’ stablemate Carson Hocevar as a contender for an opportunity to transfer into the main event.
- With a $1 million payday on the line, McDowell hopes to improve on his season-best short track finish of 12th at Martinsville Speedway. The Cup Series veteran returns to the historic .625-mile oval with a confidence boost, having recorded two top-10 starts and a venue best finish of ninth in last year’s event at the historic Wilkes County track.
- Delaware Life is an insurance and annuity company that empowers financial professionals with a wide array of customizable solutions. A subsidiary of Group 1001 Insurance Holdings LLC, Delaware Life focuses on delivering a seamless experience for advisors. The company understands how important it is to find the right fit for every client, every situation and every individual need. Delaware Life is passionate about equipping advisors with annuities that give their customers peace of mind and a successful future, allowing them to plan with confidence for whatever’s next.
- Across the first 12 races of the 2025 season, the Glendale, Ariz., native has an average starting position of 13.9, including four starts inside the top 10.
- The No. 71 Chevrolet will return to its teal-and-blue Delaware Life livery for this weekend’s All-Star Open and pit crew challenge.
- McDowell has claimed three Xfinity Fastest Lap awards this season, clocking the fastest lap in the Daytona 500, at Phoenix Raceway, and again at Talladega Superspeedway. He stands as the only driver in the Cup Series to have secured three bonus points via the program.
- McDowell secured Spire Motorsports’ first Busch Light Pole Award at Las Vegas Motor Speedway in March. His 28.833-second lap marks the fastest lap in NASCAR’s seventh-generation Cup Series car (2022-present) at the 1.5-mile Nevada oval.
- Spire Motorsports will host a small media event on Thursday, May 15 to unveil this year’s Coca-Cola 600 scheme. Media members interested in attending should contact, jpayne@spire-motorsports.com to RSVP.
Michael McDowell Quote:
Does the All-Star Race take some of the pressure off from a normal race weekend?
“It’s fun to have a couple of weeks at home and have more shop friends, family and crew members there. As far as it being a pressure-free weekend—it’s not. It really isn’t, because you want to win. You want to make it into the All-Star Race.
“We were a few laps away from not having to think about the Open race in Texas, but North Wilkesboro is a fun weekend. It’s a cool racetrack. It feels like a little time capsule, and you get back to some of the grassroots that we have. The scoreboard there, the walls, the fans – it’s just fun. It’s a cool place, and we look forward to the weekend.”
Talk about the importance of qualifying well at short tracks.
“You’re racing for the top two spots, so every lap counts and everything matters. We saw that. We were close to racing our way in a couple of years ago. Just like every weekend, you have to qualify well, and you’ve got to have a good car because everybody’s so close. It’s an elbows-out kind of grind for sure. You always have the fan vote to fall back on, but I’ve never put a lot of emphasis on that. I did when I drove the No. 95. They did a little campaign because they wanted to have some fun. I love my fans. I have great fans. Obviously, I’ve been doing this a long time, and I’m super appreciative. But I’m also that guy who would just rather earn it on merit, so we’ll see what happens this weekend.”
Atop the No. 71 Box – Crew Chief Travis Peterson
- Crew chief Travis Peterson celebrated his 34th birthday last weekend at Kansas Speedway and led the Spire Motorsports contingency with an 11th-place qualifying effort.
- The University of North Carolina at Charlotte graduate led McDowell to a ninth-place finish in last season’s NASCAR All Star Race.
Carson Hocevar – Driver, No. 77 Spire Motorsports Chevrolet ZL1
- Spire Motorsports driver Carson Hocevar will pilot the No. 77 Indy25 Chevrolet ZL1 in his second All-Star Open appearance. The Portage, Mich., native started and finished 10th in the 2024 All-Star Open, coming up short in his bid to advance to the feature event.
- Spire Motorsports and Gainbridge® have partnered with the WNBA All-Star 2025 Host Committee to feature the “Indy25” logo in recognition of AT&T WNBA All-Star 2025 taking place in Indianapolis. Gainbridge Fieldhouse, home of the Indiana Fever, will be the site of the 21st edition of the WNBA All-Star Game, as well as the WNBA STARRY 3-Point Contest and WNBA Skills Challenge July 18-19.
- Last Saturday at Kansas Speedway, Hocevar drove the No. 7 Delaware Life Chevrolet Silverado RST to victory in the NASCAR CRAFTSMAN Truck Series. It was his first victory in two starts this season and fifth overall. Hocevar started 22nd in the No. 77 Delaware Life Chevy in Sunday’s NASCAR Cup Series race, led laps in the second stage and was tracking a top-10 finish before a flat tire forced the team to pit with less than 20 laps remaining.
- The 2024 Rookie of the Year earned top-20 finishes in the two points-paying races held so far on tracks less than a mile. He also had a strong showing in the Clash at Bowman-Gray Stadium.
- Hocevar is currently in the top-five in the All-Star Fan Vote, just three days before the Cup Series drivers take to the track for practice and qualifying at the famed North Wilkesboro Speedway.
Carson Hocevar Quotes
North Wilkesboro has hosted racing since before the sports’ inception. What does it mean to you to have the chance to compete on such hallowed grounds?
“Any time we can go to tracks that have a long history in the sport, it means a lot. North Wilkesboro was no longer on the schedule when I was younger, but I love racing and I’ve seen the old footage of the races there. It’s a place that is so important to the history of stock car racing and to see it brought back to life, and hosting the Cup Series, is really cool. I’m thankful that it’s something I get to be part of.”
Last year you put in a lot of effort to garner fan votes to advance to the All-Star Race, but this year you’ve been a bit quieter. Does that change in approach reflect the confidence you have in yourself to advance on track?
“I think so. I was a rookie last year, I didn’t have a lot of experience and I knew going in how tough guys race when there’s money on the line. I leaned on my personality a lot, but I feel like people know who I am now. We’ve had some really good runs and we get better each week. The No. 77 team has shown a lot of improvement on the short tracks and I think we learned a lot last year that will help us this time around.”
Atop the No. 77 Box – Crew Chief Luke Lambert
- In 2023, crew chief Luke Lambert led Noah Gragson to a seventh-place finish in the All-Star Open at Charlotte Motor Speedway. Gragson earned the Fan Vote to advance to his first All-Star Race.
- In 68 points-paying races contended on short tracks, Lambert has led his drivers to four top-five and 18 top-10 finishes, with 58 laps led.
About Spire Motorsports …
Spire Motorsports earned its inaugural NASCAR Cup Series victory in its first full season of competition when Justin Haley took the checkered flag in the Coke Zero Sugar 400 at Daytona (Fla.) International Speedway on July 7, 2019. Less than three years later, William Byron drove Spire Motorsports’ No. 7 Chevrolet Silverado to its inaugural NASCAR CRAFTSMAN Truck Series win on April 7, 2022, at Martinsville (Va.) Speedway. The team’s most recent win came on May 10, 2025, when Carson Hocevar took the checkered flag in the Heart of Health Care 200 at Kansas Speedway.
In 2025, Spire Motorsports campaigns the Nos. 7, 71 and 77 Chevrolets in the NASCAR Cup Series. The team also fields the Nos. 07, 7, 71 and 77 Chevrolet Silverados in the NASCAR CRAFTSMAN Truck Series and the No. 77 Chevrolet in the ARCA Menards Series in select events.
Motorsports
Kaden Honeycutt has head start on ’26 with Tricon
Over the course of three years and 71 races together, Corey Heim and Scott Zipadelli amassed 21 wins and 45 top-5s with three final four appearances and the 2025 Truck Series championship.
It’s objectively a hard act to follow but Kaden Honeycutt isn’t allowing the pressure to exceed the privilege and intends to just put in the work in pursuit of the same results.
“From my end, I think it’s very important to wipe that slate clean and treat it like it didn’t happen,” Honeycutt told Motorsport.com on Wednesday. “I just want to try to be who I am, and definitely want to back up the success they’ve had the past three years, but also recognize that I’m my own person and need to figure out how to get there first.
“So there’s definitely some pressure, but I don’t feel much of it right now, because I’m just going to go out there and do the best I possibly can.”
And so far, Honeycutt’s best has methodically landed him in a position to get noticed by Toyota Racing Development and Tricon Garage’s No. 11.
“I feel like, being in that equipment, I’m going to be able to show what I can do,” Honeycatt added. “It’s going to be really fun. I want to enjoy every second of it and just try to go out there and win races, and give ourselves a title shot, whatever the format comes out to be.”
Honeycutt got to this point by being willing to do whatever it took to earn opportunities. He worked in the shop at OnPoint Motorsports and Niece Motorsports alongside the races he put the funding together for.
He won at the CARS Tour and ASA levels. He won the prestigious Snowball Derby in 2024. He made the playoffs last year for Niece and then advanced to the final four when signing with Tricon necessitated a move to Halmar Friesen Racing.
His story is very old school, conceptually.
“When I first moved to North Carolina, it was strictly as a working job,” Honeycutt said. “I was able to put together seven to eight races a year on the pavement Late Model side but was a full-time employee at whatever Truck Series shop I worked for.
“I worked really hard, and they knew I was a racer and wanted to drive, and eventually, when you work hard enough, opportunities will come and you need to be prepared to capitalize on it.”
So now, after working with successful crew chiefs like JC Umscheid and Phil Gould, Honeycutt’s journey has taken him to Zipadelli, the two-time champion and winner of 39 national touring series races atop the pit box.
“He doesn’t talk a lot but when he does, you listen to him, and take in what he’s saying because it’s really important and something you need to learn from,” Honeycutt said of Zipadelli. “He’s an extremely smart guy. He and David do a great job together and know what they need from their job.
“But from my experience, Scott is one of the quieter type guys and does his talking on the race track, and will talk afterwards once you’ve seen the hard work. I think that’s been awesome to see first hand.”
Honeycutt just met Zipadelli last year, once he signed with the team, but largely kept it casual as both of their teams chased the championship. But being able to make a playoff run last year with Toyota and HFR is what has Honeycutt most excited for this year.
He’s seen the tools and now he knows how to use them.
“Having that head start last year was huge for sure,” Honeycutt said. “Getting acclimated with the sim, how Toyota approaches races, working out of the performance center and being involved in, early, with everything we’re going to be doing this year helped a lot.
“I know my way around.
“I’ve been at the shop a lot since the off-season has started and the guys going back to work. Scott and I have a good relationship going. It’s basically their same team from last year, besides one, and that’s really important. So now we just have to go out and win races, try to repeat what they did the last years. We’re going to try and work towards that and I’m really optimistic about our chances.”
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Motorsports
DTM champion Güven joins Manthey for Rolex 24
Porsche works driver Ayhancan Güven will drive Manthey’s No. 911 Porsche 911 GT3 R in this month’s Rolex 24 At Daytona.
Güven, the reigning DTM Champion who won the 2025 title with a memorable last-lap overtake in the season finale at Hockenheim, joins the already-announced GTD PRO trio of Klaus Bachler, Ricardo Feller, and Thomas Preining in the No. 911 Porsche.
The Turkish driver made his IMSA and Rolex 24 debut last year with Wright Motorsports. Alongside co-drivers Adam Adelson, Elliott Skeer, and Tom Sargent, Güven finished second in GTD behind the winning No. 13 AWA (now 13 Autosport) Chevrolet Corvette Z06 GT3.R.
Güven has already been confirmed as one of Manthey’s full-time pro drivers for the 2026 FIA World Endurance Championship, driving their No. 91 Porsche with James Cottingham and Timur Boguslavskiy. In the winter, Güven was promoted to a full-fledged works driver role at Porsche.
Ryan Hardwick, Riccardo Pera, Morris Schuring, and Richard Lietz will drive Manthey’s No. 912 Porsche in GTD, as announced last month.
Motorsports
Toyota Officially Spins Off Gazoo Racing As A Standalone Performance Brand
- Gazoo Racing becomes the fifth Toyota brand, joining Toyota, Lexus, Daihatsu, and Century.
- The GR GT doesn’t have any Toyota badges.
- Future performance models are also expected to only use GR badging.
Toyota’s already large corporate umbrella is expanding to make room for a fifth brand. Just months after Century was spun off as a standalone marque, Gazoo Racing is also becoming a distinct entity. The world’s largest carmaker has long hinted at a clearer separation between Toyota and GR models, and it’s now formalizing those plans.
Going forward, Toyota Gazoo Racing will be known simply as Gazoo Racing, reverting to a name that traces its roots back to 2007. Based on a previously outlined hierarchy, GR sits above the core Toyota brand and the entry-level Daihatsu but below Lexus and the newly founded Century. The latter is now its own entity as well, aspiring to take on Rolls-Royce and Bentley.
Even before the official announcement, we knew this day would come. When the GR GT debuted a month ago, there were no Toyota badges inside or out. Since then, we’ve learned the V8 supercar won’t even be sold at Toyota dealerships, instead being offered through select Lexus showrooms.

Photo by: Toyota
As you can imagine, Gazoo Racing won’t be limited to the GR GT. If the MR2 is indeed making a comeback, it’s also likely to forgo the Toyota badge. A new Supra, this time likely without BMW ties, has already been confirmed, and it, too, would fit perfectly within the GR lineup. It would make sense for a next-generation 86 to serve as Gazoo Racing’s entry-level model.
GR will continue to live up to the “Racing” part of its name by competing in top-tier motorsports, including WRC. Additionally, the newly formed brand will cater to “customer motorsports using production vehicles.” That statement gives us hope for homologation specials and performance cars in general.
While the new twin-turbo 4.0-liter V8 will be exclusive to the GR GT, lesser models are expected to use Toyota’s new four-cylinder engine. The turbocharged 2.0-liter unit, codenamed “G20E,” is rated at more than 400 horsepower. This four-pot could become the backbone of the GR division, as it won’t be limited to front-engine applications.

Photo by: Toyota
The GR Yaris M concept features a mid-mounted layout, fueling rumors of an MR2 revival. As if that weren’t exciting enough, U.S. dealers have allegedly received a sneak preview of a reborn Celica. Add the Yaris and Corolla hot hatches to the mix, and the GR portfolio could look mighty impressive before the decade’s end.
That’s not all. Remember the FT-Se concept with dual motors and all-wheel drive? The fully electric sports car could arrive after 2026, and it wouldn’t be the only electric performance vehicle within the Toyota empire. The LFA concept won’t have a combustion engine when it eventually arrives.

The GR GT’s interior lacks the Toyota badge on the steering wheel
Photo by: Toyota
Motor1’s Take:
Toyota’s decision to elevate the Gazoo Racing name makes sense when you consider the influx of highly anticipated models. With affordable sports cars becoming increasingly rare, Toyota appears intent on dominating the niche with its GR products. The GR GT will sit at the top as the flagship, easily commanding a six-figure price. In fact, some reports suggest it could cost more than $200,000.
It’ll be interesting to see how Toyota fleshes out the GR lineup in the coming years. It’s unrealistic to expect every rumor to materialize, though. Reviving the MR2, Celica, and Supra while also adding an EV may be overkill, as all would be low-volume products. Still, the GR GT is a tremendous start, even if it’s reserved for deep-pocketed buyers.
Motorsports
Mark Martin hails Kaulig Racing and RAM’s partnership with historic engine manufacturer
Mark Martin shared his reaction to Cummins returning as a NASCAR sponsor for Kaulig Racing’s No.12 RAM 1500 truck in 2026. The engineering giant used to be Martin’s sponsor during his Roush Racing era in the 1990s.
Cummins has been operating for over a century, and its partnership with Dodge RAM began in 1989, when the first Cummins-powered truck rolled off the block. Now that RAM has decided to re-enter NASCAR, the engine manufacturer has followed suit.
The season-long sponsorship features a red and yellow paint scheme for Brenden ‘Butterbean’ Queen’s Truck Series debut. Queen is the defending ARCA Menards champion who has five Truck Series starts to his name. Notably, he was also the first driver announced to Kaulig Racing’s lineup.
The Chesapeake, Virginia native addressed the collaboration and shared an X post, writing:
“Pumped to partner with @Cummins this season. Excited to go chase some wins in the Cummins Ram #12. 🤘🏼”
Elated by the news, Mark Martin welcomed his former sponsor and wrote,
“Proud that @Cummins is still here in @NASCAR supporting this sport 🏁”
Brett Merritt, Vice President and President, Engine Business, Cummins, had this to say about the partnership,
“Cummins has racing in its DNA. From Clessie Cummins’ winning the first Indianapolis 500 as a crew member to our leadership in commercial power, we’ve always pushed the limits of what’s possible. Brenden Queen represents that same spirit – talented, hardworking, and full of momentum. Partnering with both Kaulig Racing and Ram provides the opportunity for us to continue to write our motorsport legacy.”
Mark Martin has become a leading voice in the sport. The Hall of Famer has been vocal about his misgivings with the playoff format, which has drawn the support of drivers and fans alike. He believes the elimination-style format rewards one-off performances over season-long dominance, and has called for the return of the classic points system.
With the playoff races drawing lower viewership numbers, the sport appears to be moving away from the single-race title-decider. Although a full-season championship seems far-fetched at the moment, many believe a three or four-race finale is in order.
Mark Martin ‘impressed’ by NASCAR’s playoff turnaround
In a recent interview with Kenny Wallace Media, Mark Martin shared a rather positive take on NASCAR’s playoff committee. While he was also a part of the initiative, Martin noted that much of his complaints fell on deaf ears at the start.
“I’m not super optimistic about whether, I was involved in the committee and in the beginning, [I] was the only one that was, I was screaming about it. And I wasn’t doing it for me. I was screaming about it because they asked me to be on it and because everywhere I go and every fan I talk to hates playoffs,” Mark Martin said.
“I don’t think we’ll get it, but I am very impressed that it’s actually a consideration,” he added.
Martin also noted that it’s farcical to name the championship format ‘playoffs’ when there’s no playing involved. Since the playoffs were largely influenced by the NBA and NFL, the terminology was carried over.
Motorsports
23XI Racing Secures Major Vote of Confidence as Chumba Casino Expands Partnership for 2026
The previous season was one of the toughest years for Denny Hamlin and Michael Jordan’s 23XI Racing. The trial against NASCAR took a significant toll on the team, which was relatively new to the sport. However, it all paid off when NASCAR decided to settle the matter with 23XI Racing and FRM before the situation escalated any further.
Now, after a gruelling spell, the team is finally ready to move forward and is prepping for the upcoming season. In doing so, the squad recently announced that it is extending its partnership with a social casino giant for the second consecutive season.
Chumba Casino’s Partnership With 23XI Racing in 2025
Chumba Casino, a growing name in the online social casino space, announced its partnership with 23XI Racing for the first time in 2025. Virtual Gaming World, Chumba Casino’s parent company, which had already established a foothold in Formula 1 with Scuderia Ferrari, decided to foray into NASCAR as well, partnering with 23XI Racing.
The association that began in 2025 boasted the vibrant colors of the Chumba Casino on the team’s equipment, cars, and the firesuits of the drivers – Bubba Wallace, Tyler Reddick, and Riley Herbst in several competitions.
ALSO READ: Trackhouse Racing Faces 2026 Questions as Major Sponsor Disappears From Team Website
Even when Wallace, the team’s star driver, broke his lengthy win drought at Indianapolis last year, his No. 23 Toyota was draped in the colors of Chumba Casino.
Extended Sponsorship Deal for 23XI Racing
After a successful first year, the casino brand has decided to extend its relationship into 2026 as well. This time, the brand will sponsor Reddick and Wallace in different competitions throughout the calendar.
23XI Racing and Chuma Casino’s association will be on display from the very first race of the season, where Reddick is set to pilot his No. 45 Toyota in the popping colors of the latter. This will also mark the debut of a Chumba Casino car in the highly anticipated season opener at the Daytona International Speedway.
The association between both parties will also extend to Wallace for several races throughout the year, including the Brickyard 400 at Indianapolis.
Alongside sponsoring both drivers, the brand also has plans for fans, including giveaways and meet-and-greet opportunities with Reddick and Wallace. The brand’s colors will also feature on the drivers’ firesuits throughout the season.
Ben Whitford, the chief of marketing at Virtual Gaming World, commented on its extended association with 23XI Racing and said, “Our partnership with 23XI Racing had an incredible first year, highlighted by a historic Brickyard 400 win, and we’re excited to build on that momentum in 2026.”
He further added how the sponsorship was a way for the brand to connect with NASCAR fans: “Expanding our presence with Tyler and continuing our support of Bubba allows us to connect with NASCAR fans in bigger and more engaging ways, from on-track moments to unforgettable fan experiences and giveaways. We’re proud to be part of 23XI’s journey and look forward to another exciting season together.”
Steve Lauletta, the team president of 23XI, also briefly spoke about the partnership between the two. He said: “After an exciting first season that included a historic win at the Brickyard, we’re thrilled to expand our partnership with Chumba Casino to include more races with Tyler, along with the brand’s ongoing engagement with Bubba. Last year we had a great reception from both Chumba Casino and NASCAR fans, and we look forward to another impactful year of growth and success on and off the track.”
With strong support from the sponsors, both the drivers of 23XI Racing will certainly be eyeing to make a more substantial impact in the upcoming NASCAR season.
Motorsports
TOYOTA GAZOO Racing Reverting to “GAZOO Racing” to Pass on and Evolve the Making of Ever-better Cars and the Fostering of Talent | PRESS RELEASE
■The journey of GAZOO Racing
A challenge born of humiliation
TOYOTA GAZOO Racing has promoted the making of ever-better cars and the fostering of talent by taking on the challenge of competing in various motorsports categories both in Japan and abroad.
GAZOO Racing traces its origins back to 2007, when Akio Toyoda (then executive vice president) competed in the Nürburgring 24 Hours endurance race alongside driving mentor and Toyota Motor Corporation (TMC) Master Driver Hiromu Naruse and several other colleagues.
At the time, because competing in the race was not recognized by TMC as an official company activity, the team was not permitted to use “TOYOTA” in its name, and thus entered under the name “Team GAZOO”. Furthermore, as Toyoda’s intention to drive in the race was unable to gain much understanding, his only choice was to compete under the driver name “Morizo”. Although the team managed to finish the race, the achievement immediately came with a sense of humiliation. That was because, while many other, mainly European, competitors were putting under-development cars through their paces in the race, Toyota did not have such a car, let alone any sports cars in its sales lineup, and was on the verge of losing its ability to pass on its car-making skills and expertise. When overtaken on the track by other manufacturers’ development vehicles, Toyoda felt as if he could hear rivals say: “No way that you guys at Toyota could build a car like this!”, igniting a sense of humiliation that he still vividly recalls to this day.
The Shikinen Sengu of car-making sustained by conviction
Sports car development demands an approach to manufacturing that not only improves a car’s characteristics and fundamental performance by also strives to make a car failure-proof even in harsh environments. All such efforts also contribute to the development of mass-production cars. At the same time, the front lines of motorsports provide numerous opportunities to hone car-making skills and foster talent.
At Ise Shrine in Japan’s Mie Prefecture, traditions and skills are passed down through a ritual known as “Shikinen Sengu”, which entails all of the shrine’s structures being rebuilt every 20 years. Similarly, sports car manufacturing has traditions and skills that cannot be passed down once they are lost. Armed with a sense of crisis that TMC would become a company incapable of building sports cars, Toyoda initiated the development of the Lexus LFA, choosing the Nürburgring course as the car’s main development site.
Launched in 2010, the LFA was TMC’s first authentic sports car developed in-house in approximately 20 years. It was the result of a project that faced enormous difficulties, including a lack of wholehearted support within the company for car-making that was deemed by some to be unprofitable, as evidenced by the fact that development was permitted to proceed under the condition that only 500 units would be sold.
Just before the LFA’s release, the unthinkable happened: Naruse passed away in an accident near the Nürburgring. The calamity occurred not long after LFA development had concluded and Naruse, as master driver, had given his approval by saying, “Let’s go with this.” For Toyoda, suddenly being without his driving mentor and TMC’s master driver came with an immense sense of loss.
However, Toyoda, remaining steadfast in his conviction that cars and talent are honed on the front lines of motorsports, continued to pursue sports car development. Then came the revival of the 86 in 2012 and the GR Supra in 2019. However, the development of these models relied on Subaru and BMW, respectively, meaning that TMC was not able to achieve the complete in-house creation of a sports car.
The launch of TOYOTA GAZOO Racing
In April 2015, TMC decided to consolidate its in-house motorsports activities, including those under the banners of “TOYOTA Racing”, “LEXUS Racing”, and “GAZOO Racing”, under the unified “GAZOO” name, upon which it adopted the logo “TOYOTA GAZOO Racing”. It was a development that marked the moment when activities that could not use “TOYOTA” back in 2007 could finally bear the company’s name. However, even though those activities had officially come under the umbrella of a large corporation, the original sense of humiliation that had driven Toyoda and Naruse began to fade.
The never-ending pursuit of making ever-better cars
Toyoda, then as president, decided that TMC would return to the FIA World Rally Championship (WRC) to further evolve its activities to make ever-better cars. Returning to the WRC, in which competing vehicles are based on production vehicles, marked a major turning point in TMC’s motorsports activities.
Until then, TMC had developed its motorsports vehicles based on already completed production vehicles. However, after returning to the WRC, it began a new approach to car-making that reversed the conventional order by first creating a car capable of winning in the WRC and then turning that car into a production vehicle. This led to the launch in 2020 of the GR Yaris, a Toyota in-house-developed sports car, under the philosophy of making ever-better motorsports-bred cars.
The GR Yaris, which was unveiled at the Tokyo Auto Salon in January of that year and recorded its maiden victory in a Super Taikyu Series 24-hour race that September, began to be seen in action in motorsports events around the around, eventually leading to the development and launch of the GR Corolla. It was exactly this achievement that revived TMC’s in-house production of sports cars capable of winning in motorsports.
In 2025, Toyota returned to the Nürburgring 24 Hours race for the first time in six years, fielding a GR Yaris. While behind the wheel, Toyoda, who is TMC’s current master driver, says that he conversed with Naruse. Only TMC’s two master drivers know what they talked about.
For Toyoda, the next challenge was to conduct a true Shikinen Sengu in the form of TMC creating the ultimate in sports cars. As such, the GR GT, GR GT3, and LFA Concept premiered in 2025.
TGR’s journey of the motorsports-bred making of ever-better cars and the fostering of talent is without end. It will soon be 20 years since Team GAZOO came to be in 2007.
“No way that you guys at Toyota could build a car like this!” The humiliation felt by Hiromu Naruse and Akio Toyoda was the starting point of it all.
TGR would like to extend its sincere gratitude to everyone in the world of motorsports, its partners, and its fans for their unwavering commitment.
Together with all stakeholders, TGR—under the name “GAZOO Racing”—intends to continue making ever-better motorsports-bred cars and fostering the talents of drivers, engineers, and mechanics.
TGR looks forward to everyone’s continued support.
Furthermore, TMC’s research and development center in Cologne, Germany (TOYOTA GAZOO Racing Europe), under the new name “TOYOTA RACING”, is to specialize in motorsports activities through its advanced development technologies, promoting long-term technological development in engine development and other areas. The technologies that it develops are to continue to be introduced in various motorsports scenarios, including the world’s top on-track races as well as rallies, in the pursuit of further improvement.
■TGRR
TGRR (TOYOTA GAZOO ROOKIE Racing) is to continue its current activities. As an entity that bears in its name the “T” of TOYOTA Racing and the “G” of GAZOO Racing, it intends to serve as a bridge between the two, honing in motorsports as a racing team the products and technologies each develops, while also functioning as a practical training ground (dojo) that fosters talent.
Logo transition is planned for completion in stages by January 2027.
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