The record $6.1 billion Boston Celtics sale is being supported by a $1 billion investment from the CEO of the world’s second-largest steel producer. All that remains before the deal is completed is a vote by the NBA’s board of governors, which is expected in July. —Ben Horney The record $6.1 billion sale of the Boston Celtics to a group led by private-equity executive Bill Chisholm is all but wrapped up, with a vote by the NBA board of governors this summer the only remaining step before the deal is completed.  And Chisholm is still adding investors. On Thursday, Front Office Sports confirmed the CEO of ArcelorMittal—the world’s second-largest steel producer—is contributing $1 billion to the transaction. Sportico first reported Mittal’s investment. In addition to Chisholm and Aditya Mittal, other investors participating in the sale include private-equity firm Sixth Street, existing Celtics minority owner Robert Hale Jr., and Bruce A. Beal Jr., president of Related Companies. (And that’s just the confirmed list so far, but there are others, a source tells FOS.) The deal, which FOS reported has been “oversubscribed” since earlier this month, is on the “one-yard line,” a source familiar with the matter says. The last remaining step is for the NBA board of governors to vote to approve. That’s expected in July, after the NBA Finals. While Chisholm will be the face of the new ownership group, Mittal is much more globally famous, just as Sixth Street is a household name in private equity while Chisholm’s Symphony Technology Group is not.  These are the others who’ve joined Chisholm: Aditya Mittal Mittal has been CEO of ArcelorMittal, the second-biggest producer of steel in the world behind China Baowu Steel Group, since 2021. He is likely to be the second-largest Celtics stakeholder, a source confirms to FOS, and may be the team’s alternate governor in the future. His father, Lakshmi Mittal, started Mittal Steel in 1976. It became ArcelorMittal following the 2006 merger of Arcelor and Mittal Steel. Prior to assuming the CEO role, Aditya Mittal held an array of leadership positions within the company, including CFO. Mittal’s investment in the Celtics deal is not par for the course for him. He doesn’t appear to have a wide-ranging portfolio of sports investments, although he did previously form and oversee the Mittal Champions Trust, a philanthropic effort aimed at supporting Indian athletes seeking to participate in the Olympics. His net worth is close to $24 billion, according to Bloomberg’s Billionaire Index. Mittal could not immediately be reached, and ArcelorMittal did not immediately respond to a request for comment. Sixth Street Partners The private-equity firm made headlines earlier in the Celtics deal process over reports it was contributing more money than Chisholm, which would not be allowed under the NBA’s PE ownership rules. FOS can confirm it is anticipated that Sixth Street will hold a Celtics stake of about 12.5%, which is lower than its original commitment. Sixth Street also owns a stake in the San Antonio Spurs. Under NBA ownership rules, any given private equity fund cannot own more than a 20% interest in any individual team, although it can own up to that size stake in as many as five franchises.  Sixth Street recently purchased a 10% stake in the San Francisco Giants. It has also invested in soccer teams FC Barcelona and Real Madrid, and owns a controlling share of Bay FC in the NWSL. The firm boasts more than $100 billion of assets under management. Sixth Street declined to comment. Robert Hale Jr. Hale, president of Massachusetts-based telecommunications company Granite Communications, is already a minority stakeholder in the Celtics, having joined the ownership group as a limited partner in 2012. Forbes puts his net worth at $5.8 billion. It is not clear what size stake he owns in the Celtics, nor how much he will put into the new deal. He did not immediately respond to a request for comment. In addition to his leadership role at Granite, he is a cofounder of middle market investment firm Copley Equity Partners, which invests across numerous industries. The firm previously invested in professional lacrosse team the Boston Cannons in 2013, though it has since exited. The rest of its portfolio is not sports-related. Bruce A. Beal Jr. Beal, president of real estate development, investment management firm Related Companies, also owns a minority stake in the Miami Dolphins, in which he serves as vice chairman and partner. Late last year, the former majority owner of the Dolphins, Stephen Ross, who founded Related Companies, sold part of his stake to PE firm Ares Management and Brooklyn Nets owners Joe Tsai and Oliver Weisberg. Ares picked up a 10% stake, with Tsai and Weisberg collectively acquiring a 3% interest. Forbes estimates Beal’s net worth at more than $1 billion. He and his company did not immediately respond to requests for comment. It was not clear what size stake he will own in the Celtics and how much money he is contributing. Beal, who in addition to Hale and Sixth Street were among the co-investors when the Celtics deal was first announced, received kudos then from NFL legend Tom Brady, who posted a story to Instagram, saying, “The Boston boy is an owner of his Boston team. Congratulations!” Kevin R. Wexler-NorthJersey.com/Imagn Images Strava is striving to dominate the market for fitness apps, announcing Thursday its second acquisition in as many months with the purchase of a training app for cyclists called The Breakaway.  The Breakaway app provides users with personalized cycling training regimens, analysis of their rides, and other tools aimed at motivating them to remain active. Financial details were not disclosed. The deal comes the same day that San Francisco–based Strava closed a new round of funding that values the business at more than $2.2 billion, including debt, Strava VP of global communications Brian Bell confirmed to FOS. The round was reportedly led by Sequoia Capital and included participation by TCV, Jackson Square Ventures, and Go4it Capital. A representative for TCV confirmed the firm contributed to the new funding but would not comment further. Representatives for the other firms did not immediately respond to requests for comment. Bell tells FOS that The Breakaway was an attractive target thanks to its “great ride analysis and achievement tracking tools,” which will be added to Strava’s cycling offerings. Once that integration has been completed, The Breakaway’s stand-alone app will be shut down. Strava has been focused on growth as the fitness app industry explodes. The total value of the global fitness app market is expected to balloon to $23.21 billion by 2030, according to Grand View Research. In 2022, it was valued at about $8.21 billion. Strava, which offers an exercise-tracking app, boasts more than 150 million users across 185 countries, according to its website. Last month, it acquired U.K. tech company Runna, a move meant to give Strava users feedback and insights on their activities in real time. That deal followed a few other relatively recent transactions; in 2023, Strava bought 3D mapping platform Fatmap, and before that it purchased injury prevention app Recover Athletics. The COVID-19 shutdowns led to a casual running boom, which has not yet slowed as participation in running continues to grow. Strava and its competitors, including MyFitnessPal, Fitbit, Nike Run Club, and Runkeeper, are trying to capitalize on running’s increasing popularity.  A representative for The Breakaway did not immediately respond to requests for comment. Gary A. Vasquez-Imagn Images From turf to turnstiles, one company is helping build the 2026 FIFA World Cup from the ground up—and it just got purchased in a deal worth more than $1 billion. Private-equity firm Providence Equity Partners on Wednesday acquired a majority stake in Global Critical Logistics (GCL), parent of Rock-It Cargo, which last year was selected to be the official logistics provider for next year’s World Cup.  Financial details were not disclosed, but a person familiar with the matter confirmed to Front Office Sports that the deal is worth more than $1 billion. “FIFA is a game-changer for us, no question,” GCL president and CEO Dan Rosenthal tells FOS. “Next year’s World Cup will be the largest event in sports history.” What exactly will Rock-It Cargo be doing for the World Cup? Well, everything. The expansive event will feature a record 48 teams and have more than one host country for the first time since 2022; games will be held in 16 stadiums across three nations: the U.S., Canada, and Mexico.  “If you take any of those stadiums and turn them upside down, anything that shakes out, we will have assisted in getting into place,” Rosenthal says.  That includes turnstiles, the pitch itself, ref uniforms, player kits, weights that the teams will use in training, and more. “Everything brought in to be used across the cities and in the venues, we will be assisting in importing, storing things in warehouses, transporting them to the venues, everything,” he says. “This event will set the stage for our growth to come.” GCL landed the gig after a “highly competitive process,” and Rosenthal says FIFA ultimately selected his company due to its commitment to its craft, culture, and experience helping with major international events. “We have uniquely different customs expertise compared to competitors,” he says. Providence doesn’t only invest directly in sports, but it has a healthy history of investing in areas surrounding sports leagues and franchises. Its first sports-related investment was the YES Network, and other investments have included the business behind the Ironman Triathlon events, the marketing arm of Major League Soccer, and college sports marketing company Learfield. Recent acquisitions for Providence included the 2022 purchase of sports agency Wasserman—which represents players from the NBA, WNBA, NFL, MLB, and more—as well as the 2023 deal for a minority stake in Missouri-based sports and entertainment architectural and design firm Populous. “We invest in the services ecosystem surrounding sports,” Scott Marimow, managing director at Providence, tells FOS. “GCL fits perfectly in with that strategy.” The seller, ATL Partners, will retain a minority stake in GCL. The New York Liberty got a capital injection valuing the franchise at $450 million, FOS can confirm. The investment, first reported by The Athletic, represents a record valuation for a professional women’s sports franchise. The team declined to comment on identities of the investors and how large a stake they will receive in the team. The money is expected to go toward the development of a new practice facility in Brooklyn scheduled to open in 2027. Indianapolis Colts owner Jim Irsay passed away at 65 years old, the team announced Wednesday; the cause was not announced. He took over the team from his father, Robert Irsay, when he died in 1997, and ran it for roughly 28 years. The Colts declined to comment on succession plans, but the team’s website states Irsay’s daughters, Kalen, Carlie, and Casey—who are all part of the current ownership—are the “next generation of Colts ownership.” A representative from the NFL confirmed to FOS that teams are required to have succession plans filed with the league but said “we do not comment on those plans.” The New York Giants are receiving plenty of interest in the minority stake they put up for sale in February, with Julia Koch, the widow of David Koch—who owned a majority stake in Koch Industries—the most recent potential buyer linked to the NFL team. Former Giants quarterback and two-time Super Bowl MVP Eli Manning has also been linked, as has a group featuring ex-Giants defensive standout Michael Strahan and billionaire investor Marc Lasry. The Giants and Moelis, the investment bank working with the team on the stake sale, declined to comment. President Donald Trump’s tax and spending bill—which passed the House in a razor-thin 215–214 vote early Thursday—takes aim at team owners. The bill extends corporate and individual tax cuts passed in 2017 and curbs spending on Medicaid and student loans, among other things. The package also includes a change to the tax treatment of sports franchises, which would effectively function as a tax hike for team owners. The measure would limit 15-year deductions for the cost of sports franchises to just 50% of the cost of those franchises. Effectively, half of the cost would be treated as under current law, and the remaining half would likely have no depreciation deductions at all, says Garrett Watson, director of policy analysis at the Tax Foundation. The bill now heads to the Senate. The league continues to shop media rights being forfeited by ESPN. Adidas previously sued Steve Madden over trademark issues.

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Smart home gym equipment is no longer just about reps and sets — it’s about data, personalization and connected ecosystems

The global smart home gym equipment market is expected to grow from $3.2 billion in 2024 to $4.0 billion by 2030, according to a new report from ResearchAndMarkets.com. While the projected growth rate may seem modest, the transformation of home fitness has been anything but.

Rapid technological advances (particularly AI) and shifting consumer preferences have redefined what home workouts look and feel like, and the momentum isn’t slowing down. What began as a pandemic-driven pivot to at-home workouts has since become the norm. Today’s consumers aren’t just chasing convenience – they want personalization, connectivity and a sense of control over their fitness journeys, all from the comfort of their homes.

Here’s a breakdown of what’s fueling growth in the smart home gym equipment market, how technology is reshaping the category and the key trends to watch.

The New Workout Reality

Although several factors are fueling the market’s growth, one of the biggest drivers is a broader shift toward health, wellness and prevention — a change sparked by the pandemic era, when gym closures led many to embrace home fitness and invest in equipment from leaders like Peloton and Tonal. A turbulent time, for sure – but it also brought a new sense of flexibility, as consumers no longer had to commute to the gym or work around limited health club hours. As the market research report notes, that flexibility has proven to be more than a temporary convenience; it’s become a lasting preference.

Meanwhile, the widespread adoption of wearable fitness tech is also driving consumer interest in smart home gym equipment, especially systems that integrate their favorite wearables and offer instant performance feedback. Additionally, the growing number of subscription-based fitness services and virtual fitness classes has opened new doors for consumers to access a diverse range of workout content.

Not to be overlooked: the growing awareness of mental health and its role in overall well-being. To that point, many smart home gyms are now incorporating holistic elements that promote mindfulness and stress reduction, such as guided meditation and yoga sessions.

Altogether, the combination of convenience, customization and connectivity, paired with the integration of mental health–supporting features, is projected to continue resonating with a broad range of consumers.

Tech Gets a Workout

Artificial intelligence, virtual reality and the Internet of Things are redefining how home workouts look and feel, giving at-home fitness enthusiasts access to advanced metrics, real-time form analysis and personalized workout adjustments that help them train smarter and reach goals more efficiently.

Immersive tech is also pushing home fitness into new territory, particularly virtual reality, which allows users to join group classes in simulated environments or take on gamified workouts that mimic outdoor runs, boutique studio sessions or even meditative escapes. The result, according to the report, is a more engaging experience that blends fitness with entertainment and boosts motivation (and retention) in the process.

In this still up-and-coming space, Virtuix Studios, which raised more than $5 million in 2023 for its gamified platform, recently launched Treks – a new gamified fitness offering provides users with an immersive fitness tourism experience. Players embark on virtual adventures using the company’s Omni One full-body VR system, which allows them to freely walk and run, crouch, kneel, jump, strafe and even backpedal within virtual worlds.

See Also

Notably, the Pilates boom that has led to rapid growth in the boutique fitness franchise space is quickly spilling over into home fitness equipment. Just this week, iFIT has acquired Reform RX, a high-end brand known for its commercial and at-home Pilates reformer modeled after a Formula 1 race car. With the addition of Reform RX, iFIT plans to expand its interactive fitness platform with Pilates-based programming led by certified instructors. Technogym is also getting into the action with its own modern reformer.

Personalization Becomes the Competitive Edge

Across the fitness, wellness and health sectors, one theme is dominating: personalization. The smart home gym market is no exception.

According to the report, rising demand for individualized workouts has driven the adoption of AI-enabled equipment that adapts in real-time to user performance, shifting home fitness from static routines to dynamic, data-informed training. In parallel, consumers are increasingly gravitating toward subscription-based platforms that offer access to live and on-demand classes across formats like yoga, pilates, strength training and cycling – turning fitness hardware into gateways for broader digital fitness ecosystems.

It’s an area that Echelon is cornering following two recent plays:  its recent acquisition of FlexIt, a digital wellness platform offering one-on-one personal fitness and health training across nutrition, coaching, strength, conditioning and physical therapy and its new partnership with Amazon Web Services which will create hyper-personalized fitness journeys for members.

Connected rowing company Hydrow is also leaning into the high-tech strength training equipment and analytics space. The Boston-based connected rowing company acquired a majority stake in Speede Fitness last year, with plans to lay the groundwork for the future of strength and cardio training.

Social integration is also playing a growing role. Features that allow users to compare performance stats or join virtual fitness communities are adding a sense of connection often found in traditional gyms, which is a key factor in engagement and retention within the digital fitness space.

The evolution of gaming has led to a profound shift, morphing into a global gaming phenomenon that defies geographical constraints.

Advancements in technology have enabled gamers worldwide to connect and engage in cooperative play, fostering a vibrant online gaming community.

The integration of a VPN further enhances this experience, offering a secure and reliable connection. This allows players to access their preferred games without the hindrance of geographical barriers.

Consequently, the global gaming arena has expanded, embracing a more inclusive and diverse community. Players from the United States and other regions unite, sharing their enthusiasm for gaming.

The Evolution of Gaming Communities

The transformation of gaming communities is a narrative deeply intertwined with technological progress and the quest for social connection. What was once a solitary pursuit has evolved into a global phenomenon, bridging players across continents.

From Local Arcades to Global Networks

The journey of gaming communities from the confines of local arcades to the expansive networks of online gaming is nothing short of remarkable. This evolution has empowered players to forge connections with individuals from every corner of the globe.

The Transition to Online Multiplayer

The shift towards online multiplayer has been a game-changer, enabling gamers to engage in both competitive and cooperative play on a global scale. This transition has expanded gaming possibilities and has cultivated a sense of community among players.

The Birth of International Gaming Clans

The advent of international gaming clans has brought together players from various backgrounds, creating a unique aspect of cross-border gaming. These clans serve as a testament to the power of unity in the digital realm.

The Social Impact of Cross-Border Gaming

Cross-border gaming has profoundly impacted society, facilitating the formation of friendships that transcend continents and cultures. It has enabled the exchange of cultural values through virtual interactions.

Building Friendships Across Continents

Gamers now have the opportunity to forge lasting bonds with individuals from around the world, overcoming geographical barriers.

Cultural Exchange Through Virtual Worlds

Virtual worlds have become conduits for cultural exchange, enhancing the gaming experience and fostering mutual understanding among players from diverse backgrounds.

Breaking Down Geographic Barriers in Gaming

The gaming industry’s expansion underscores the critical need to dismantle geographic barriers. This endeavor addresses several pivotal challenges hindering the global gaming fraternity’s unity.

Regional Restrictions and Their Impact

Regional restrictions profoundly affect the gaming experience, curtailing access to specific games and content based on geographical location.

Region-Locked Games and Content

Region-locked games and content impede players from accessing certain titles or in-game items, often due to copyright or licensing agreements. This scenario is disheartening for gamers who yearn to play with friends or access content unavailable in their region.

Price Disparities Across Markets

Price disparities across markets significantly influence gamers, as the cost of games and in-game items varies greatly by region. This disparity results in unequal access to gaming content, with some players incurring higher costs for the same experience.

Language and Cultural Exchanges in Gaming

Language and cultural exchanges are crucial in enriching the gaming experience, enabling players from diverse regions to interact and enjoy games collectively.

Translation Features and Localization

Translation features and localization efforts bridge the language divide, facilitating players’ understanding and engagement with games. This encompasses subtitles, dubbing, and localized game interfaces.

Global Gaming Events and Conventions

Global gaming events and conventions unite gamers, developers, and industry professionals, fostering a sense of community and promoting cross-cultural exchange. These gatherings help to unify the global gaming community, offering a shared experience that transcends regional boundaries.

Technical Challenges of International Gaming

The advent of international gaming has introduced a plethora of technical hurdles for players to overcome. As gamers from diverse global locales engage and compete, issues such as latency, ping, and server location have emerged as critical concerns.

Latency and Ping Issues Across Borders

Latency and ping issues represent a paramount technical challenge in international gaming. Players situated far from game servers frequently encounter delays between their actions and the game’s response.

How Distance Affects Gaming Performance

Distance is a critical factor in determining gaming performance. The farther a player is from the server, the higher the latency and the poorer the gaming experience. This is due to data packets having to traverse longer distances, leading to delays.

Solutions for Reducing Lag

To mitigate lag, gamers employ several strategies. These include selecting servers geographically closer, utilizing optimized network protocols, and ensuring a stable and fast internet connection.

Server Location Restrictions

Server location restrictions pose another significant technical challenge. Many game publishers impose restrictions on server access based on a player’s geographical location.

Why Publishers Limit Server Access

Publishers often restrict server access to manage server load and ensure a better gaming experience for players in specific regions. This can also be due to legal and regulatory requirements.

The Impact on Competitive Play

Server restrictions can significantly impact competitive play. Players restricted from accessing certain servers may find themselves at a disadvantage compared to those with access to those servers.

How VPNs Are Transforming Global Gaming

VPNs are revolutionizing the gaming landscape, offering secure, fast, and unrestricted access to global gaming communities. This transformation is crucial as the global gaming market continues to expand, uniting players across different regions.

Understanding VPN Technology for Gamers

For gamers, understanding VPN technology is key to enhancing their gaming experience. A VPN, or Virtual Private Network, creates a secure and encrypted connection between a user’s device and a VPN server.

How VPNs Create Secure Gaming Connections

By encrypting internet traffic, Planet VPN protects gamers from data breaches and cyber threats. This is crucial for gamers who access public Wi-Fi networks, which are often vulnerable to hacking.

Selecting the Right VPN for Gaming Needs

When selecting a VPN for gaming, it’s essential to consider factors such as server location, speed, and security protocols. A gaming VPN should offer fast and stable connections to minimize latency.

Benefits of Using VPNs for Cross-Border Gaming

The benefits of using VPNs for cross-border gaming are numerous. Not only do VPNs provide secure gaming connections, but they also enable gamers to access region-restricted games and servers.

Accessing Region-Restricted Games and Servers

By connecting to a VPN server located in a different region, gamers can access games and content that are not available in their local market. This opens up new gaming opportunities and enhances the overall gaming experience.

Protecting Against DDoS Attacks While Gaming

VPNs also play a crucial role in protecting gamers against DDoS (Distributed Denial of Service) attacks. By masking a gamer’s IP address, VPNs make it difficult for attackers to target them.

Popular Games Uniting International Players

The advent of global gaming has catalyzed the rise of popular titles, uniting players across geographical divides. This phenomenon has birthed a dynamic global gaming community. Here, players from varied backgrounds converge, sharing experiences and engaging in competitive endeavors.

Multiplayer Titles with Strong Global Communities

At the vanguard of this global gaming evolution are multiplayer games. Titles such as Fortnite and League of Legends have fostered expansive international communities. These communities are characterized by collaborative and competitive interactions among players.

MMORPGs as Virtual Melting Pots

Massively Multiplayer Online Role-Playing Games (MMORPGs) like World of Warcraft and Final Fantasy XIV function as virtual melting pots. Within these environments, players from disparate cultures engage in interactive and collaborative activities.

Battle Royale Games and International Competition

Battle royale games, such as PUBG and Apex Legends, have garnered significant popularity. They have catalyzed international competition and fostered teamwork among players.

Esports as a Global Unifying Force

Esports has emerged as a pivotal unifying force within the global gaming community. International tournaments and competitions have united players and teams from across the globe.

International Tournaments and Their Impact

Events like The International for Dota 2 and the League of Legends World Championship have attained iconic status. These tournaments draw immense global audiences, underscoring their significant impact.

Cross-Cultural Team Dynamics in Professional Gaming

Professional gaming teams now frequently comprise players from diverse cultural backgrounds. This diversity promotes cross-cultural understanding and cooperation, enriching the gaming experience.

Security Concerns in Cross-Border Gaming

The advent of global gaming has brought players from diverse backgrounds together, yet it has also heightened security concerns. The very nature of cross-border gaming, with its interconnectedness, exposes participants to a myriad of risks. These include cyberattacks and data breaches, which pose significant threats to the integrity of gaming experiences.

DDoS Attacks and Other Gaming Vulnerabilities

Gamers frequently face the menace of DDoS attacks, which can severely disrupt their gaming sessions. These attacks overwhelm a player’s internet connection with excessive traffic, effectively rendering them unable to engage in their gaming activities.

Why Gamers Are Targeted

Gamers are often the subject of targeted attacks due to several factors. Their high-bandwidth connections, coupled with the competitive and sometimes hostile environment of gaming, create a fertile ground for harassment and rivalry.

Prevention Strategies for International Players

To counter DDoS attacks, international gamers can employ anti-DDoS services and ensure the security of their networks and hardware. Using a reputable VPN can also serve as a protective measure against various risks.

Protecting Your Gaming Identity Internationally

In the realm of global gaming, safeguarding one’s gaming identity is paramount. This entails not only fortifying account security but also exercising caution when sharing personal information online.

Account Security Best Practices

Adopting strong, unique passwords and enabling two-factor authentication are key steps in enhancing account security. Regularly updating passwords and vigilance against phishing attempts are equally important.

Safe Communication in Global Gaming Communities

Within global gaming communities, it is imperative to exercise caution when sharing personal details. Opting for secure communication channels and staying informed about potential scams can effectively safeguard one’s identity.

The Future of Borderless Gaming

The trajectory of gaming is set to transcend geographical boundaries, with emerging technologies at the helm of this transformation. As the industry progresses, several pivotal trends are redefining the realm of borderless gaming.

Emerging Technologies Facilitating Global Play

At the vanguard of the borderless gaming movement are technological innovations. Two pivotal developments are reshaping the dynamics of global gaming interactions.

Cloud Gaming’s Impact on International Access

Cloud gaming is transforming the industry by enabling access to high-quality games across various devices, obviating the need for costly hardware. This innovation is dismantling barriers, facilitating seamless play among gamers globally.

5G and Its Potential for Global Gaming

The advent of 5G networks heralds a new era for global gaming. With its promise of enhanced data transfer rates and diminished latency, 5G will usher in a new era of responsive and fluid gameplay across international borders.

Industry Trends Toward Global Integration

The gaming industry is gravitating toward a more integrated global framework, propelled by several significant trends. Publishers are now embracing worldwide releases, and the proliferation of international gaming marketplaces is gaining momentum.

Publishers Embracing Worldwide Releases

Gaming publishers are increasingly adopting a global release strategy, making their titles available to players worldwide simultaneously. This strategy is instrumental in cultivating a unified global gaming community.

The Growth of International Gaming Marketplaces

The ascendance of global gaming marketplaces is broadening gamers’ access to a diverse array of titles from across the globe. These platforms are not only expanding the repertoire of available games but also fostering cross-cultural exchanges.

As these trends persist, the future of borderless gaming appears promising. The convergence of technology and industry practices is poised to forge a more inclusive and interconnected global gaming community.

Conclusion

The advent of global gaming has revolutionized player interactions, competitions, and collaborations across international boundaries. This transformation is underscored by the evolution of gaming communities, the technical hurdles they face, and the pivotal role of VPNs in overcoming these challenges.

VPN technology has emerged as a critical facilitator, empowering gamers to transcend geographical limitations, minimize latency, and safeguard their digital identities. By concealing IP addresses and encrypting data, VPNs establish a secure, stable framework for global gaming endeavors.

The online gaming community is expanding, with multiplayer games and esports events fostering global connections. As the industry advances toward greater global integration, emerging technologies will continue to enhance cross-border gaming experiences.

The prospects for global gaming are bright, with VPNs serving as a cornerstone in uniting gamers globally. By leveraging these technologies, players can partake in a more inclusive, secure, and interconnected gaming experience.

Highlights

• Wearable technology has rapidly evolved from basic fitness trackers to multifunctional health and productivity tools.
• Today’s devices monitor vital signs, support mental wellness, and integrate with smart home systems, enabling seamless daily routines.
• Looking ahead, advancements like AI integration, AR interfaces, and more sustainable designs show a bright and promising future.

Wearable technology has shifted from niche fitness gadgets to essential components of our digital ecosystems. As technology becomes more intimate and personalized, wearables play a vital role in helping individuals monitor their health, enhance productivity, and streamline their day-to-day routines. Here we delve into the evolution of wearable technology, focusing on its growing role in health and productivity, supported by some real-world examples and a look at what lies ahead. For tech enthusiasts and general readers alike, understanding this transformation provides insights into how seamlessly embedded tech is shaping modern life.

The Historical Roots of Wearables

The origin of wearable technology can be traced back decades, though its modern incarnation truly began with fitness trackers and pedometers. Early devices like the 1960s-era ManPoKei pedometer in Japan and the 1980s calculator watches from Casio hinted at the potential for personal tech that could be worn.

However, it was not until the 200s that wearables entered mainstream consciousness. Fitbit’s launch in 2009 marked a pivotal moment, as it combined step counting with wireless syncing and goal setting. This was followed by the introduction of smartwatches, such as the Apple Watch in 2015, which merged health tracking with productivity features, ushering in a new era for personal devices.

These newer devices were packed with many exciting features; some focused on health care and lifestyle enhancement, and later evolved into IoT connectivity. Some of the various features are:

Health Monitoring and Preventive Care

One of the most profound contributions of wearable technology is in the realm of health monitoring. Modern wearables, equipped with advanced sensors, enable continuous tracking of vital metrics such as heart rate, blood oxygen levels, sleep cycles, and physical activity. These features allow users to take active control of their well-being and make informed decisions based on real-time data.

The Apple Watch Series 9, for instance, includes features like ECG monitoring and irregular heart rhythm notifications, which have been credited with identifying undiagnosed atrial fibrillation in thousands of users.

Similarly, the Fitbit Sense provides skin temperature readings, stress tracking, and electrodermal activity data to paint a comprehensive picture of the wearer’s health. These capabilities are not just about fitness; they offer early warnings for potential medical issues, effectively supporting preventive care and encouraging proactive health management. 

Beyond basic metrics, companies like Withings and Garmin have introduced wearables with medical-grade features. Devices such as the Withings ScanWatch can monitor respiratory conditions by measuring blood oxygen saturation and provide sleep apnea detection, while Garmin’s range includes advanced VO2 max estimations for athletes and fitness enthusiasts.  

Productivity and Lifestyle Enhancement

Wearables are not solely focused on health; they also play an increasingly significant role in enhancing productivity. Smartwatches and rings now offer streamlined access to notifications, reminders, calendars, and even messaging platforms, allowing users to manage their day without needing to constantly check their smartphones. Voice assistants integrated into these devices provide hands-free control, further minimizing distractions.

For professionals, devices like the Oura Ring offer insights into sleep quality and recovery, helping users optimize their schedules for peak performance. Meanwhile, smartwatches like the Samsung Galaxy Watch 6 or the Google Pixel Watch integrate with productivity suites like Google Workspace or Microsoft Outlook, enabling calendar alerts and to-do list tracking directly from the wrist.

Moreover, wearables are increasingly used in corporate wellness programs, as companies are investing in devices for employees as part of health initiatives, using data analytics to assess workforce wellness and productivity trends. Such implementations not only improve individual health outcomes but also reduce absenteeism and health care costs for employers. 

Integration into Daily Routines

As wearable technology becomes more sophisticated, it is also becoming more seamless. The latest devices are designed to blend effortlessly into daily life, both in terms of aesthetics and function. With sleeker designs, improved battery life, and smarter software, wearables are now comfortable enough for all-day wear and intelligent enough to adapt to individual behaviours.

Smartwatches today can automatically detect when a user begins a workout, prompt breathing exercises when elevated stress levels are detected, or suggest winding down when bedtime approaches based on historical sleep patterns. These personalized nudges are subtle yet powerful, helping users make healthier choices without requiring conscious effort.

The kind of passive engagement marks a shift from earlier generations of technology that demanded active interaction. The result is a more organic relationship between humans and machines, where wearables function as silent partners in achieving health and lifestyle goals. 

Smart Home and IoT Connectivity

Wearables are also integral to the growing Internet of Things (IoT) ecosystem. Devices like smartwatches can interact with other smart home gadgets, enabling users to control lighting, adjust thermostats, or unlock doors with a simple gesture or voice command.

Consider a scenario where a user wearing a smartwatch approaches their home: the device could signal the smart lock to open the door, then adjust the lighting to a pre-set evening mode. Such experiences, made possible by integrations between wearable devices and smart home platforms like Google Home or Apple HomeKit, highlight how these gadgets are no longer isolated tools but active components of a connected lifestyle. 

Mental Health and Emotional Wellness

Beyond physical health, wearable technology is making strides when it comes to mental health and emotional well-being. Features like guided breathing, mindfulness reminders, and mood tracking support users in managing stress and anxiety.

Applications such as Headspace and Calm integrate with wearables to offer guided meditations, while devices like the Muse headband track brainwave activity to assist users in improving focus and relaxation. Fitbit’s stress management score, based on heart rate variability and electrodermal activity, offers daily insights into stress levels, encouraging relaxation techniques. 

These integrations position wearables as holistic wellness tools that cater to both body and mind. As mental health becomes a global priority, the role of wearable tech in this space is expected to expand significantly.

Real-World Applications Across Industries

In healthcare, wearables have enabled remote patient monitoring, a feature especially valuable during the COVID-19 pandemic. Devices like the BioBeat wearable monitor vital signs in real-time, allowing healthcare providers to track patients from a distance and make timely interventions. Similarly, insurers are exploring partnerships with wearable tech companies to offer incentives for healthy behaviours using data to personalize coverage and lower premiums.

Athletics and professional sports have also embraced wearables for performance optimizations. GPS-enabled wearables like those from Catapult Sports track player movements, load, and effort during training, helping teams prevent injury and maximize output. Even the average gym-goer can benefit from wearables that guide workouts, monitor form, and offer virtual coaching.

In education, wearables are being used to enhance student engagement and well-being. Institutions are experimenting with biometric wearables to monitor attention and stress levels, allowing educators to adjust teaching methods in real time. In the workplace, wearables provide valuable insights into ergonomics, posture correction, and mental fatigue, promoting healthier work environments.

Future Trends and Predictions

Looking ahead, the future of wearable technology is filled with promising developments. One key trend is the miniaturization of devices. Wearables are evolving into even smaller, more discreet formats like smart rings, patches, and textiles. Smart fabrics embedded with sensors could soon replace traditional devices altogether, offering seamless monitoring with zero interference.

Another major trend is the rise of AI-powered predictive health. As wearables collect more data, machine learning algorithms will become better at identifying patterns and forecasting potential health issues before they manifest. This transition from reactive to preventive care could transform public health outcomes, reduce medical costs, and extend life expectancy.

Augmented reality (AR) wearables, such as smart glasses, represent another frontier. Devices like Meta’s Ray-Ban Stories or Apple’s Vision Pro aim to bring heads-up displays, real-time translations, and virtual interfaces to daily life. These innovations could redefine how we work, communicate, and consume information.

Additionally, sustainability is gaining traction in wearable design. Manufacturers are exploring recyclable materials, solar charging, and modular components that extend device life. As consumers become more eco-conscious, the demand for sustainable tech solutions is expected to drive innovation across the industry.

Challenges and Considerations

Despite the immense potential of wearable technology, there are challenges to address. Privacy and data security remain top concerns, particularly as devices collect sensitive health and location data. Companies must ensure robust encryption, transparent data policies, and compliance with global privacy regulations like GDPR and HIPAA.

Battery life also poses a limitation, especially for feature-rich devices. Innovations in low-power processors and energy-efficient sensors are critical to improving user experience and adoption. Furthermore, the cost of high-end wearables may hinder accessibility for some users, raising questions about equity and inclusion in digital health.

Lastly, ensuring the accuracy and reliability of health data is essential. While many wearables offer impressive features, their measurements may not always match clinical standards. Continued collaboration with medical professionals and regulatory bodies will be crucial in establishing credibility and trust.

A Bright Future

Wearable technology has come a long way from basic step counters to intelligent devices that monitor health, enhance productivity, and integrate seamlessly into daily life. These advancements are not just technological milestones; they represent a fundamental shift in how we engage with personal data, manage well-being, and interact with our environment.

For consumers, the benefits are profound: greater control over health, improved efficiency, and a personalized experience that adapts to individual needs. As innovation accelerates, the future of wearables promises even deeper integration, where smart devices become silent allies in living healthier, more productive, and more connected lives.  

The news: Australian shares ended the day higher after US markets saw mixed trading overnight as a proposed tax-cut bill passed the US House of Representative and bond yields stabilised.

The benchmark ASX 200 rose 0.15% to 8,360.9, with six of the 11 sectors finishing in the green.

Biggest movers:

• Utilities (-0.97%) – The sector posted the biggest losses, led by Origin Energy (-1.07%), which was dragged down by news that its share of half-year EBITDA from the Australia Pacific LNG joint venture will be $55 million lower. APA Group (-1.45%) and Mercury NZ (-1.75%) shares also fell, although Meridian Energy (+0.95%) and AGL (+0.20%) finished higher.
• Nufarm (-6.08%) – Led losses on the ASX 200 on its third consecutive day of declines after earlier this week reporting a 39.5% drop in half-year statutory profit and a review of its seed technology business.
• Uranium miners – Boss Energy (+12.11%), Deep Yellow (+8.26%), and Paladin Energy (+6.65%) were the top three performers on the ASX 200 following reports that US President Donald Trump will sign an executive order to jumpstart his country’s nuclear energy industry
• Materials (-0.65%) – Declines were led by Fortescue (-2.39%) and Rio Tinto (-1.58%) after both companies announcing executive changes. Fortescue lost CEO Energy Mark Hutchinson and COO Shelley Roberson while Rio Tinto said its CEO Jakob Stausholm will leave later this year. BHP (-0.72%) shares also fell.

Other news:

• Mayne Pharma (+10.8%) – The embattled drug company recovered some of its losses from earlier in the week as Cosette Pharmaceuticals’ $672 million takeover hangs in the balance.
• Myer (+5.41%) – The retailer reported improved sales figures amid tighter margins.
• Bendigo and Adelaide Banks (+0.76%) – Its share price ended higher despite a fall in quarterly cash earnings at Bendigo Bank.
• Challenger (+0.4%) – UBS lifted its 12-month price target from $7.70 to $9.15.
• Silk Logistics Holdings (0%) – The ACCC resumed its probe into multinational logistics giant DP World’s buyout of small-cap ASX-listed logistics firm, with a decision set for 10 July.
• ALS (-0.28%) – Jarden downgraded the stock from ‘neutral’ to ‘underweighted’.
• Catalyst Metals (-4.37%) – Resumed trading after announcing completion of a $150 million discounted institutional placement.
• Australian vintage (-12.79%) – The wine company said it expects to post a 3% decline in sales for FY25.

ATN sat down with six leading brands and organizations that are shaping the fitness industry to get their insights on what’s next – and how fit pros can react, prepare and thrive in this new era

With the first quarter of 2025 already behind us and the HFA Show fresh in our minds, the biggest forces driving the industry forward are becoming crystal clear. 

Recovery, wellness and longevity have become core pillars of the industry. AI is moving fast, infiltrating every aspect of fitness, and personalization remains the key to retention. Wearables are multiplying, evolving into data-driven ecosystems that feed into comprehensive health platforms. GLP-1 medications are reshaping the fitness conversation, and hybrid experiences – inside and outside the gym – are booming, as is the continued demand for community and connectivity.

So, what does this mean for fit pros? How is the landscape shifting for personal trainers and group fitness instructors? What skills, specializations and strategies will they need to stay ahead, and how can they future-proof their careers in an industry that’s evolving at breakneck speed?

Athletech News sat down with six leading brands and organizations that are shaping the industry to get their insights on what’s next – and how fit pros can react, prepare and thrive in this new era. 

ISSA Works To Create Well-Rounded Trainers

In addition to mental health and wellness, tech advancements and GLP-1’s, ISSA CEO Warren Heffelfinger says specialized programming for active aging populations and learning the business aspects of personal training are key areas where fit pros should focus their attention.

“Today’s fitness professionals need more than just technical knowledge – they must master behavioral coaching, data-driven programming, business skills and digital marketing,” Heffelfinger tells ATN. “Specialized expertise in areas like corrective exercise and medical weight management is in demand, while emotional intelligence and communication are essential for client success. Those who can blend these skills will not only thrive but also build sustainable, adaptable careers in a rapidly evolving industry.”

Recognizing these evolving demands, ISSA has expanded its offerings with programs like the Health Coach Institute’s Pathway Program, a Business of Personal Training course, specialized nutritional programming and more.

To operate effectively in today’s environment, Heffelfinger says fit pros must maintain adaptability, focus on continuous education in areas where human expertise adds the most value and dedicate equal attention to developing both technical expertise and interpersonal skills.

“Today’s fitness professionals need more than just technical knowledge – they must master behavioral coaching, data-driven programming, business skills and digital marketing,” says Heffelfinger. “Specialized expertise in areas like corrective exercise and medical weight management is in demand, while emotional intelligence and communication are essential for client success.”

NASM Embraces the ‘Wellness Evolution’

NASM CEO Mehul Patel notes that fitness and wellness are becoming intertwined. 

“The personal training landscape is being reshaped by the wellness evolution, which has become an indispensable aspect of the fitness industry,” Patel tells ATN. 

To that end, a recent NASM study found that trainers are most interested in expanding their knowledge in anti-aging and longevity, recovery and mental performance.

But with so much emerging information, trainers are feeling the pressure. That same NASM study found that information overload is the biggest challenge they face today.

“It’s a reality we take seriously, which is why our commitment is to distill the wide array of fitness information into clear, science-backed and applicable knowledge through our certifications,” says NASM chief commercial officer Kristin Carrico. “Our goal is to provide trainers with the precise information they need, without the excess that can lead to confusion and overwhelm.”

“It’s clear that in this rapidly growing field, with the Bureau of Labor Statistics predicting a 14% increase in demand for fitness professionals by 2032, the ability to specialize is more important than ever,” Mehul adds. “Trainers have the opportunity to hone their skills in specific areas they’re passionate about and position themselves as authorities in their chosen fields.”

“Our commitment is to distill the wide array of fitness information into clear, science-backed and applicable knowledge through our certifications,” says Carrico. “Our goal is to provide trainers with the precise information they need, without the excess that can lead to confusion and overwhelm.”

ACE Sees the Opportunity in AI, GLP-1s

Lauren Shroyer, MS, vice president of product innovation at the American Council on Exercise (ACE), points to anti-obesity medication, also known as AOMs, and AI as two of the top trends shaping personal training and group fitness – and opening doors.

“While AOMs are shifting the landscape of weight management, long-term success still hinges on sustainable lifestyle changes,” Shroyer says. “This creates a major opportunity for fitness professionals to become the center point of lasting health by offering behavior change coaching.”

“Trainers and facilities that leverage AI-driven insights will be able to deliver more responsive coaching, ensuring workouts adjust dynamically based on recovery, effort and progress,” she adds.

ACE is working to balance these tech advancements with a commitment to delivering high-quality, immediately applicable education. 

“We leverage AI for efficiency while ensuring that subject matter experts – who are active practitioners – shape our content to maintain credibility and industry relevance,” Shroyer explains.

Her advice for fit pros? In addition to finding the balance between tech and personalization, Shroyer says expanding expertise beyond exercise to include sleep, stress management and recovery is critical. 

“As clients seek a more holistic approach, those who embrace these changes in the landscape will come out ahead,” Shroyer believes. 

Les Mills Brings AI, Gamification to Group Fitness

Les Mills is seeing a major shift in what gym-goers expect from their workouts, and according to Sean Turner, CEO of Les Mills U.S., younger generations are leading the charge toward more immersive, experience-driven fitness.

“Millennials and Gen Z now make up over 80% of gym-goers, and they want more than just a workout – they want a full experience,” Turner tells ATN. 

That experience goes beyond movement. Today’s fitness consumers are drawn to high-energy, community-driven classes with digital integration.

See Also

“AI-driven fitness, gamification and real-time data tracking are changing how people train, and the next frontier is personalization – ensuring members get workouts tailored to their goals and performance levels, when they want, where they want,” Turner explains.

To meet this demand, Les Mills recently launched Ceremony, designed to deliver results while maintaining the energy and motivation of a live class. They’ve also expanded their strength training lineup with Les Mills Strength Development.

“We’re pushing the boundaries of group fitness with cutting-edge sound and visual technology, making workouts more immersive and interactive,” Turner explains. “Programs like The Trip, our immersive cycling experience, along with Les Mills Bodycombat VR and Les Mills Dance VR on Meta Quest headsets, are attracting the next generation of members. AI-driven fitness, gamification and real-time data tracking are changing how people train, and the next frontier is personalization – ensuring members get workouts tailored to their goals and performance levels, when they want, where they want.”

Zumba Makes the Case for Fun, Accessible Fitness

Zumba chief marketing officer Carolina Moraes also emphasizes the importance of specialized programming in meeting the evolving demands of the industry.

“We are always exploring how to evolve our specialty offerings so people who are already in the Zumba ecosystem can have all their fitness needs addressed,” Moraes tells ATN.

While AI, wearable tech, and anti-obesity medications are shaping industry trends, she is particularly encouraged by the increased focus on women’s health and fitness needs, which are now at the forefront of critical conversations.

For Zumba, inclusivity remains a driving force.

“We know over 70% of Americans don’t work out and intimidation is a big factor,” she says. “Facilities should offer programs like Zumba that welcome all levels while also providing ongoing support to members and celebrating their achievements, big and small.”

Wellhub: Bridging the Gap with Hybrid Fitness

In terms of inclusivity and meeting people where they are, Pietro Carmignani, EVP of Partnerships at Wellhub says, “People want fitness to seamlessly integrate into their daily lives, making accessibility a key priority. That’s why the hybrid fitness model – blending virtual and in-person training – is so important.”

Wellhub’s integration of wellness apps, gyms, and studios also allows trainers to easily create this hybrid fitness experience, combining virtual coaching with in-person resources. Within the platform, trainers and clients can leverage a range of in-app tools – including video, text, and voice messaging, structured workout schedules, and real-time health metric tracking – to create a personalized, effective, and sustainable fitness experience.

“The key to retention isn’t just access–it’s creating a support system that keeps clients motivated and accountable well beyond their initial sign-up, said Carmignani. “People want fitness to seamlessly integrate into their daily lives, making accessibility a key priority. That’s why the hybrid fitness model – blending virtual and in-person training – is so important.”

Fitness pros face an exciting but challenging future. It’s becoming clear that the most successful trainers won’t just adopt new tech — they’ll blend it thoughtfully with genuine human connection. The winners will be those who can harness AI and wearables while still delivering the personal touch that keeps clients coming back. Personal trainers are expanding beyond traditional exercise into recovery, longevity and mental wellness, creating community spaces where everyone feels welcome. Staying curious and continuously learning isn’t optional in today’s fitness industry — it’s essential.