Business Wire India

• DreamWorks Animation expands Preferred Technology Provider relationship with Lenovo — deepening a trusted partnership to include Lenovo’s cutting-edge services and solutions.
• Lenovo’s end-to-end technology portfolio, including high-performance workstations, High Performance Computing (HPC) infrastructure, and digital transformation services, allows DreamWorks to push the boundaries of creative innovation without compromising speed, quality, or imagination.

DreamWorks Animation is deepening its collaboration with Lenovo, naming the company its preferred compute services, workstation, and solutions provider. This marks a milestone in a trusted partnership now strengthened by Lenovo’s solutions and services. By bringing together devices, data center infrastructure, and services into a seamless Lenovo ecosystem, DreamWorks has the compute power to scale with the ever-growing demands of its artistic and technical teams — an essential advantage in an increasingly dynamic landscape. At the core of this collaboration is a shared commitment to service excellence, ensuring DreamWorks remains supported through every business transformation.
 

Lenovo’s strategic services and solutions have already delivered a quantifiable impact to DreamWorks’ production pipelines and business infrastructure:
 

• A 20% performance increase was achieved using Lenovo Neptune™ liquid cooling, improving render speeds and enabling faster iteration cycles.
 

• A 25% performance increase of animation programs running on the ThinkStation™ P620s compared to previous workstations, leading to faster loading times and an overall better artist experience.
 

• With 98% utilization in its data center and 300 million compute hours for The Wild Robot, Lenovo infrastructure scaled to meet unprecedented creative demands.
 

“Based on our long-standing relationship and Lenovo’s consistent delivery excellence, expanding our collaboration was a natural next step,” said Kate Swanborg, SVP of Technology Communications and Strategic Alliances, DreamWorks Animation. “This deepens our collaboration and gives DreamWorks the flexibility and operational scale we need to fuel our business ambitions and deliver world-class filmmaking.”
 

“This expanded relationship underscores the vital role of advanced, scalable technologies and services in powering complex creative workflows and meeting the demands of modern content production,” added Ken Wong, Executive Vice President and President, Solutions and Services Group, Lenovo. “It highlights the strategic impact of a trusted technology partnership in delivering the performance, reliability, and innovation required to push the boundaries of what’s possible in filmmaking and what’s possible in business.”
 

Unified Innovation: Expanding the Lenovo–DreamWorks Technology Ecosystem
 

From strategy to 24/7 operations, Lenovo delivers more than just high-performance hardware — it provides a services-first ecosystem that keeps DreamWorks’ technology teams focused. Lenovo’s scalable service model covers everything from day-to-day support to critical artist compute deployment, ensuring that enterprise environments like DreamWorks have the tools, agility, and responsiveness needed at every stage of production.
 

• ThinkStation™ and ThinkPad™ P Series Workstations – designed to deliver the performance and responsiveness required in any setting, including modern film production, making them ideal for artists, technical directors, and other professionals.
• ThinkSystem™ Servers and HPC Infrastructure – powering compute-intensive rendering and animation pipelines.
• NEW: TruScale™ Infrastructure as a Service – enabling DreamWorks to scale compute resources on demand while avoiding large capital expenditures. The offering supports the full ThinkSystem™ and ThinkAgile™ portfolio and is tailored to align infrastructure capacity with production timelines.

Lenovo TruScale™ allows DreamWorks to retain the control and security of on-premises infrastructure while benefiting from 24/7 proactive monitoring, managed services, and expert support. As part of its services portfolio, Lenovo also supports DreamWorks’ sustainability goals — helping retire outdated systems and transition to more energy-efficient technologies.
 

And Infrastructure is only part of the story. DreamWorks depends on Lenovo’s Premier Support Plus for round-the-clock help, fast fixes, and minimal downtime. In a high-pressure creative environment, responsive support and expert planning are essential to reducing complexity and helping teams meet aggressive production goals.
 

Proven Performance: Technology That Moves at the Speed of Imagination
 

DreamWorks’ partnership with Lenovo is a story of creative ambition brought to life through cutting-edge technology. During its most technically demanding productions, DreamWorks relied on Lenovo’s high-performance computing (HPC) solution—featuring Neptune™ liquid cooling—to accelerate workflows and scale rendering. Neptune™ liquid cooling boosted core performance within the pre-existing data center space, enhancing both energy efficiency and system stability, and enabled the studio to do more with less. Just as critical was the ability to iterate in real time. With Lenovo’s infrastructure, artists could explore, refine, and bring complex digital environments to life with greater speed and precision.
 

Lenovo’s professional services have also enabled DreamWorks to scale quickly and smoothly. A HPC deployment expected to take a week was completed in just 1.5 days. From custom hardware integration to white-glove service and proactive support, every deployment is built for seamless execution and immediate production-readiness.
 

This robust technology and services foundation now supports a bold new slate of DreamWorks films, including The Bad Guys 2 (August 2025) and the newly announced Forgotten Island (September 2026). It will also play a central role in the creation of Shrek 5 (December 2026)—further demonstrating Lenovo’s impact on some of the studio’s most iconic and technically ambitious productions.
 

Looking ahead, Lenovo supports DreamWorks in streamlining complex operational and infrastructure processes as well as predictive analytics and intelligent workflows –powered by Lenovo’s AI-optimized infrastructure that includes workstations, data center systems, and TruScale services. While DreamWorks does not use AI in the generation of its imagery, the studio is researching its potential to increase production pipeline efficiency to further enable their artists to focus on their creativity. This integrated ecosystem would bridge individual creativity with end-to-end studio orchestration, helping DreamWorks move from concept to screen with greater speed, agility, and innovation.
 

“This extension of the Lenovo partnership is a key component of our technology strategy,” said Bill Ballew, CTO for DreamWorks Animation. “The Lenovo hardware solutions are incredibly powerful, and we are now looking forward to engaging with their AI teams to identify solutions that will optimize our compute infrastructure even further.”
 

“As production strategy evolves, the Lenovo-DreamWorks partnership serves as a blueprint for how enterprises can leverage integrated technology to scale intelligently and meet the demands of creative and operational excellence,” Wong added.
 

Learn More about How Lenovo Helps Turn Bold Ideas into Breakthrough Innovations
 

Discover what’s possible with Lenovo. Explore a full portfolio of workstations, data center solutions, and enterprise services designed to scale with creative and AI ambitions.
 

Unlock the Lenovo Hybrid AI Advantage to accelerate AI across edge, cloud, and on-prem environments. Rely onLenovo for expert support, from strategy to 24/7 operations. And start smart with AI Discover — a guided consultation to identify use cases, assess readiness, and drive faster outcomes.
 

Visit here or connect with Lenovo experts at events worldwide.
 

LENOVO, THINKPAD, THINKSTATION, THINKSYSTEM, THINKAGILE and TRUSCALE are trademarks of Lenovo. ©2025 Lenovo Group Limited. All rights reserved.
 

About Lenovo
 

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). To find out more visit https://www.lenovo.com, and read about the latest news via our StoryHub.
 

View source version on businesswire.com: https://www.businesswire.com/news/home/20250527158360/en/

For highlights of MSE and DXC partnership, CLICK HERE.

WASHINGTON, May 28, 2025 /PRNewswire/ – Monumental Sports & Entertainment (MSE), America’s leading integrated sports and entertainment company, today announced an expanded partnership with DXC Technology (NYSE: DXC), a Fortune 500 global technology services provider. As an official global partner, DXC’s expertise in digital transformation will help enhance the experience for MSE’s millions of fans. DXC will bring technology innovation to support MSE’s vision for the iconic new Capital One Arena, part of the $800+ million entertainment district transformation in downtown Washington, D.C.

The multi-year collaboration will span across the entire MSE enterprise, including the NBA’s Washington Wizards, NHL’s Washington Capitals, WNBA’s Washington Mystics, Capital One Arena, and Monumental Sports Network (MNMT). MSE will leverage DXC’s expertise in cloud infrastructure, cybersecurity, enterprise applications, and AI to deliver smarter connected experiences to millions of fans around the world.

“Our expanded partnership with DXC aligns perfectly with our vision for the new arena, leveraging their technological prowess to enhance the experience for our fans, partners, and more. Together, we are setting the stage for a dynamic hub in downtown D.C. and DXC’s technology and industry expertise will help us redefine how we experience sports, entertainment, and business in the heart of our nation’s capital,” said Jim Van Stone, President of Business Operations and Chief Commercial Officer at MSE. “As we embark on the transformative process of creating a brand-new arena and surrounding entertainment district, we are not just reshaping a physical space, we are creating a vibrant ecosystem where businesses can connect, collaborate, and engage with audiences on a global scale.”

“Together, DXC and MSE are driving the next era of innovation in sports, entertainment, and business,” said Kaveri Camire, SVP and Chief Marketing Officer at DXC. “As a trusted partner to many of the world’s most innovative brands, DXC brings deep industry expertise and engineering excellence to help customers innovate for the future. We’re proud to collaborate with MSE and reimagine Capital One Arena to create smarter, more immersive fan experiences that set a new standard in business and sports.”

DXC will join MSE as the presenting partner of MNMT’s newest original show, Sports Business Journal: Inside the Industry, covering the rapidly evolving business of sports and innovation. DXC was the first partner to leverage the award-winning MNMT studios to create dynamic internal and external content, reaching its 120,000 employees worldwide, as well as customers and partners. 

Today’s announcement comes as construction is underway on the brand-new arena. MSE is taking a 360-degree approach to planning a high-tech, high-touch building that will serve millions of annual visitors for the next 25 years and set a new standard for fan experience and technological innovation.   

Additional information about MSE’s brand-new arena is available HERE.  

About Monumental Sports & Entertainment 
Monumental Sports & Entertainment is America’s leading integrated sports and entertainment company and is ranked as one of the most valuable globally. Our people, players, teams, and events bring excitement and joy to millions. We invest and innovate to consistently raise the game so we can deliver extraordinary experiences that will inspire and unite our community, our fans, and our people. To learn more, please visit monumentalsports.com.  

About DXC Technology 

DXC Technology (NYSE: DXC) helps global companies run their mission-critical systems and operations while modernizing IT, optimizing data architectures, and ensuring security and scalability across public, private and hybrid clouds. The world’s largest companies and public sector organizations trust DXC to deploy services to drive new levels of performance, competitiveness, and customer experience across their IT estates. Learn more about how we deliver excellence for our customers and colleagues at DXC.com. 

SOURCE DXC Technology Company

• Sublingual nano technology delivers caffeine rapidly to the blood stream, bringing its unique disruptive benefits to the Pre-workout market

• Initial production has commenced with six flavor options

• Expanded pre-launch consumer testing planned for Q2 2025

• Aspire to launch BUZZ BOMB™ at two major upcoming fitness conventions

• Marketing plan focused on cost-effective multi-channel digital strategy targeting primary influencers, direct response sales and traditional retail sales channels

• Global pre-workout supplements market size is expected to reach $27.97 billion by 2030, registering a CAGR of 5.9% from 2025 to 2030

HUMACO, PUERTO RICO and NEW YORK, NY / ACCESS Newswire / May 28, 2025 / Aspire Biopharma Holdings, Inc. (Nasdaq:ASBP) (“Aspire” or the “Company”), a developer of a multi-faceted patent-pending drug delivery technology, today announced the brand name BUZZ BOMB™ and anticipated market launch for its novel sublingual pre-workout supplement. BUZZ BOMB™ features 50mg of caffeine and is designed to support sustained energy and mental focus, helping athletes and fitness enthusiasts maximize their performance potential.

Aspire has commenced initial production of BUZZ BOMB™, its single serving pre-workout caffeine supplement utilizing Aspire’s patent-pending and proprietary sublingual delivery technology.The pre-workout formula is conveniently packaged in a single serving packet for easy on-the-go use. Consumers will have a choice of six BUZZ BOMB™ flavors, including Tropical Fruit, Mixed Berry, Watermelon, Lemon Lime, Peach Mango, and Mocha Coffee.

Fitness Convention Booth and Sponsor Events for BUZZ BOMB™ Launch

The Company expects to begin expanded pre-launch consumer testing of this supplement product during the second quarter of 2025. In August, the Company will have a booth and be an event sponsor at two of the largest fitness conferences in the nation where over 50,000 people interested in health, fitness, optimization, nutrition, and overall wellbeing will be able to taste, sample, and experience the BUZZ BOMB™ pre-workout supplement.

FITCON Expo
https://fitcon.com/

August 1-2, 2025
Mountain America Expo Center, Salt Lake City, Utah

The Fit Expo™
https://thefitexpo.com/cities/anaheim/
August 2-3
The Anaheim Convention Center, Anaheim, CA

Management Commentary

“The introduction of Aspire’s caffeine-based “Buzz Bomb™” Sublingual Pre-Workout energy supplement has the ideal unique characteristics to disrupt the fast-growing, multi-billion-dollar Sports Nutrition and Fitness market,” said Kraig Higginson, Chief Executive Officer of Aspire. “We are excited about the early feedback from fitness trainers and athletes-who love how clean and simple our product is–and we look forward to the implementation of our phased marketing plan as we prepare for our market launch in the early third quarter. Initial production, performed by Desert Stream, a leading private label manufacturer in the health and wellness industry, has proceeded as planned and we expect to have ample product available for consumer testing and launch.

While we are initially focused on the fitness pre-workout market, we believe the product also has tremendous broad market appeal in the Cognitive Focus and Energy Boost markets for professionals seeking a safe, healthy way to meet energy demands at work. We believe it may also appeal to a growing Health and Nutrition market as a weight loss enhancement, and as a coffee alternative, providing the taste, energy, and cognitive boost of coffee, while on the go, without the adverse effects of disrupting the gut micro biome and the liver, that is associated with long term coffee consumption.”

Higginson added, “As part of our commercial and revenue strategy, BUZZ BOMB™, is expected to provide Aspire with the opportunity for rapid, cost-effective market entry, and early revenue and cash flow while we complete our FDA clinical trials and application process for our high-dose aspirin product.”

BUZZ BOMB™: Disruptive Characteristics

The Pre-Workout supplement market segment is flooded with many options for energy boosting and hydration products. Many, if not most, of these products today are based on a powdered “mix + water” combination that take 20-30 minutes to digest and begin to provide performance benefits. This disadvantage complicates use, response management, caffeine control, and effectiveness. In contrast, Buzz Bomb™ provides nearly instant energy, in easy-to-use small sublingual packets, which can be taken right before and during work out as needed.

Market research shows that immediacy, ease of use and time management (take as needed, when needed) ranks highest in consumer preferences. Buzz Bomb™ offers potentially disruptive benefits and product characteristics that is expected to drive market penetration with significant differentiation, leading to rapid customer conversion, acquisition, and brand identity in this market.

Aspire’s sublingual nano technology is designed to deliver caffeine directly to the blood stream, bringing its unique disruptive benefits to the Pre-Workout market. These unique benefits provide significant product differentiation from powder mix beverage products that currently dominate the market segment.

BUZZ BOMB™ Disruptive Features:

• Speed – works nearly immediately vs. 20-30 minutes

• Convenience – easy to use small packets vs. mix beverages

• Energy management – use as needed, when needed to manage energy

• Single Safe Ingredients – well known benefits and use of caffeine

• Low manufacturing & packaging costs – competitive pricing with high margin potential

• Easy powerful product demonstration – enabling low-cost sample kits

Pre-workout Supplements Market & Growth Drivers

According to Research and Market Reports recent report, “The global pre-workout supplements market size is expected to reach $27.97 billion by 2030, registering a CAGR of 5.9% from 2025 to 2030.”

Growth Drivers

• Rising fitness culture and gym memberships

• Consumer focus on performance and recovery

• Expanding demographics (women, Gen Z, casual exercisers)

• Growth of RTD (“Ready To Drink”- no mixing) formats & natural formulations

• Digital fitness and influencer-led marketing

About the Aspire Targeted Oral Delivery Platform

Aspire’s technology delivers a soluble, fast acting granular or powder formulation which has been developed by using our patent-pending methodology, and “trade secret” process. The technology’s new mechanism of action allows for rapid sublingual absorption and entry into the bloodstream of supplements and other substances. The benefits of “rapid absorption” are to provide rapid impact in more precise quantities.

About Aspire Biopharma, Inc.

Headquartered in Humacao, Puerto Rico, Aspire Biopharma has developed a disruptive technology through a Novel Soluble Formulation which can deliver supplements and drugs rapidly and precisely. For more information, please visit www.aspirebiolabs.com.

Safe Harbor Statement

Certain statements made in this communication are “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may generally be identified by the use of words such as “estimate,” “projects,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “would,” “should,” “future,” “propose,” “potential,” “target,” “goal,” “objective,” “outlook” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements include, but are not limited to, statements regarding the financial position, business strategy and the plans and objectives of management for future operations. These statements are based on various assumptions, whether or not identified in this communication, and on the current expectations of Aspire’s management and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as and must not be relied on by any investor as a guarantee, an assurance, a prediction or a definitive statement of fact or probability. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the control of the parties, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Aspire Biopharma Holdings, Inc.

Contact

TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com

SOURCE: Aspire Biopharma Holdings, Inc.

View the original press release on ACCESS Newswire

Report Overview

The Global Strategy Games in Esports Market size is expected to be worth around USD 4,834 Million By 2034, from USD 695.3 Million in 2024, growing at a CAGR of 21.40% during the forecast period from 2025 to 2034. In 2024, North America dominated the global strategy games esports market with over 31.8% share and around USD 221 million in revenue. The U.S. market was valued at USD 198.9 million and is projected to grow at a 19.4% CAGR.

The strategy games segment within the esports market has experienced significant growth, driven by the increasing popularity of competitive gaming and the rise of online streaming platforms.  Several key factors are driving the demand for strategy games within the esports sector. The rise of live streaming platforms has broadened access and engagement, allowing fans to watch and learn from top-tier gameplay.

Technological advancements are playing a pivotal role in the evolution of strategy games in esports. The adoption of AR and VR technologies is creating more immersive and interactive gaming experiences, attracting a broader audience and offering new avenues for engagement. Furthermore, the integration of artificial intelligence is enhancing gameplay by providing more sophisticated and adaptive opponents, thereby increasing the challenge and appeal of strategy games .

The strategy esports segment offers growth opportunities through educational partnerships, cognitive-focused sponsorships, and regional tournaments. Hybrid formats mixing turn-based and real-time play are gaining interest. Developers can create scalable, viewer-friendly multiplayer modes for pro leagues. Mobile strategy games like Clash of Clans also help connect casual and competitive players.

According to the findings from Market.us, The global esports market is projected to witness robust expansion, reaching a value of USD 16.7 billion by 2033, registering an impressive compound annual growth rate of 21.9% during the forecast period from 2024 to 2033.

Investment opportunities in strategy esports are growing, driven by rising sponsorships, advertising, and media rights. Teams and organizations attract funding through tournament winnings, merchandise, and brand deals. The development of esports arenas and training facilities highlights industry commitment to talent growth and infrastructure expansion.

Businesses in strategy esports gain strong brand exposure and access to diverse, dedicated audiences. Partnering with teams and events creates unique marketing opportunities to reach younger, tech-savvy consumers. The interactive nature of esports also supports real-time engagement, boosting brand loyalty and community growth.

Key Takeaways

• The Global Strategy Games in Esports Market size is expected to reach around USD 4,834 million by 2034, up from USD 695.3 million in 2024, growing at a CAGR of 21.40% between 2025 and 2034.
• In 2024, the Real-Time Strategy (RTS) segment dominated the market, capturing more than 79.6% share of the Strategy Games in Esports market.
• The Sponsorships segment held a leading position in 2024, accounting for over 39.7% share of the global Strategy Games in Esports market.
• The Live Streaming segment dominated the market in 2024, with a share exceeding 76.5% in the Strategy Games in Esports market.
• In 2024, North America held a dominant position, capturing more than 31.8% of the market share and generating approximately USD 221 million in revenue within the global strategy games segment of esports.
• The U.S. Strategy Games in Esports Market was valued at about USD 198.9 million in 2024 and is expected to grow at a strong CAGR of 19.4%.

U.S. Market Leadership

In 2024, the U.S. Strategy Games in Esports Market was valued at approximately USD 198.9 million, underscoring a significant position within the broader competitive gaming landscape. Strategy games, which require critical thinking, tactical planning, and real-time decision-making, have gained substantial traction among esports audiences and players.

The market is projected to grow at a robust compound annual growth rate (CAGR) of 19.4% during the forecast period, driven by increasing investments in esports infrastructure, growing sponsorship deals, and the rising popularity of multiplayer online battle arenas (MOBAs) and real-time strategy (RTS) games.

Additionally, the expansion of collegiate esports programs and the integration of esports in high schools are nurturing a new generation of strategic game players and fans, boosting grassroots engagement across the country.

In 2024, North America held a dominant position in the global strategy games segment of the esports market, capturing over 31.8% of the market share and generating approximately USD 221 million in revenue. This leadership is attributed to a robust esports infrastructure, high internet penetration, and a large, engaged audience base.

The U.S. plays a key role in esports growth, driven by a large gamer base and strong tech innovation. Major players like Activision Blizzard and Riot Games boost the market through investments in platforms and tournaments. High-tech training centers and growing esports programs further fuel demand for infrastructure and services.

Moreover, the North American market benefits from a diverse revenue stream, including sponsorships, advertising, media rights, and merchandise sales. Sponsorship is the top revenue source in North American esports, while media rights are growing fastest, highlighting the rising value of competitive gaming broadcasts. This strong monetization reflects the region’s mature and advanced market landscape.

North America’s esports market is expected to maintain its leading position, driven by continuous technological advancements, strategic investments by key players, and a growing base of engaged gamers and viewers. The region’s commitment to fostering a supportive environment for esports will likely sustain its growth trajectory and influence in the global market.

Game Type Analysis

In 2024, the Real-Time Strategy (RTS) segment held a dominant market position, capturing more than a 79.6% share of the Strategy Games in Esports market. This dominance can be attributed to the immersive, high-stakes nature of RTS games, which demand real-time decision-making, fast reflexes, and deep tactical planning.

RTS games are favored in esports due to their scalable tournament formats and strong streaming compatibility. Their fast-paced, real-time action offers engaging viewing experiences and shorter matches, allowing more games per event. These factors boost RTS games’ commercial appeal, content potential, and sponsorship opportunities.

Technological advances in game engines and AI have enhanced competitive balance and fairness in RTS games, ensuring smoother gameplay with less lag. Improved spectator modes and in-game analytics also help broadcasters explain complex strategies, increasing their appeal to esports fans and analysts.

Turn-Based Strategy (TBS) games have seen slower esports growth due to longer matches and less viewer engagement. Although titles like Civilization and XCOM have loyal fans, they’re better suited for casual or single-player play and lack the fast-paced tension needed for competitive tournaments. Therefore, RTS games are expected to stay dominant, thanks to their speed, depth, and wide appeal.

Revenue Stream Analysis

In 2024, the Sponsorships segment held a dominant market position, capturing more than a 39.7% share of the global Strategy Games in Esports market. This leadership can be attributed to the strong involvement of major gaming brands, tech companies, and non-endemic sponsors aiming to gain visibility among a young and digitally engaged audience.

The growing popularity of real-time strategy and multiplayer online battle arena (MOBA) games has made sponsorships more attractive due to the high engagement levels among viewers. Companies across hardware, software, telecom, and even food and beverage industries are increasingly investing in brand placements, logo integration, and exclusive content collaborations during live events.

Sponsorships thrive in esports due to its global reach and scalability. Live streams on platforms like Twitch and YouTube offer sponsors international exposure and targeted marketing. Data-driven tools track engagement and ROI in real time, boosting confidence in partnerships. Collaborations also enable in-game branding, expanding traditional advertising methods.

Esports’ growing credibility and mainstream recognition have attracted bigger budgets from traditional sponsors. As strategy games develop professional leagues and franchises, sponsorship models are maturing. Long-term partnerships between teams and brands now resemble traditional sports, signaling strong, sustained growth for esports sponsorships.

Streaming Analysis

In 2024, Live Streaming segment held a dominant market position, capturing more than a 76.5% share in the Strategy Games in Esports Market. This dominance can be attributed to the immersive and real-time viewing experience offered by live broadcasts, which significantly enhances audience engagement.

Live streaming allows fans to witness esports competitions as they unfold, creating a dynamic environment that mimics traditional sports viewership. The interactive elements such as live chat, audience polls, and instant reactions further amplify viewer involvement, making it a preferred choice among esports audiences globally.

The widespread popularity of streaming platforms such as Twitch, YouTube Gaming, and Facebook Gaming has contributed to the rising preference for live streaming. These platforms have heavily invested in infrastructure and monetization features that support high-quality live broadcasts, fostering an ecosystem that benefits both streamers and viewers.

Moreover, the live streaming model supports diverse monetization avenues including subscriptions, donations, sponsorships, and real-time advertisements. Tournament organizers and professional players are able to generate sustainable revenue through live viewer contributions and partnerships with brands seeking real-time visibility.

Key Market Segments

By Game Type

• Real-Time Strategy (RTS)
• Turn-Based Strategy (TBS)

By Revenue Stream

• Sponsorships
• Advertising
• Merchandise & Tickets
• Publisher Fees
• Media Rights

By Streaming

Key Regions and Countries

• North America
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Singapore
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Driver

Cognitive Engagement and Skill Mastery

The primary driver propelling strategy games in esports is their demand for high-level cognitive engagement and skill mastery. These games challenge players to think critically, plan strategically, and execute decisions under pressure, fostering a competitive environment that rewards mental acuity and adaptability.

The complexity inherent in strategy games cultivates a dedicated player base that values the depth and learning curve these games offer. This depth not only enhances player satisfaction but also enriches the viewing experience, as audiences appreciate the nuanced strategies and tactical plays exhibited during competitions.

Restraint

Accessibility and Learning Curve

Despite their strengths, strategy games face the restraint of accessibility due to their steep learning curves. The intricate mechanics and complex systems can be daunting for new players, potentially limiting the genre’s growth and inclusivity. This barrier to entry may deter casual gamers who are unwilling or unable to invest the time required to achieve proficiency.

Furthermore, the complexity can also impact spectator engagement, as understanding the nuances of gameplay may require a certain level of familiarity with the game. This limits audience growth beyond core fans. To address it, developers and organizers should add better tutorials and viewer-friendly features to make the game more accessible.

Opportunity

Integration of Educational and Professional Development

An emerging opportunity for strategy games in esports lies in their integration into educational and professional development contexts. The skills honed through playing strategy games such as critical thinking, resource management, and strategic planning are transferable to various real-world scenarios.

Educational institutions and corporate training programs can leverage these games as tools for developing problem-solving abilities and teamwork among students and employees. By positioning strategy games as platforms for skill development, the esports industry can tap into new markets and audiences, fostering broader acceptance and support for the genre.

Challenge

Balancing Competitive Integrity and Entertainment

A significant challenge facing strategy games in esports is maintaining a balance between competitive integrity and entertainment value. While the strategic depth of these games is a core appeal, it can also lead to gameplay that is less visually dynamic compared to other genres, potentially affecting spectator engagement.

Ensuring that matches remain exciting and accessible to viewers without compromising the strategic complexity requires careful game design and presentation. This involves creating spectator modes that spotlight key moments and offering commentary that explains players’ tactics. Balancing depth and accessibility is key to keeping core fans engaged while attracting new viewers.

Emerging Trends

Strategy games are becoming more prominent in esports, signaling a shift toward intellectually engaging gameplay. With a focus on planning, resource management, and tactical decisions, they attract players who enjoy complex problem-solving. The growth of mobile strategy games has also broadened the audience, making esports more accessible to a wider demographic.

AI is playing a growing role in strategy games, offering adaptive challenges, personalized experiences, and performance insights to support player improvement. At the same time, “phygital” sports are merging physical and digital elements, creating innovative hybrid competitions that blend traditional sports with esports.

The esports industry is also witnessing a surge in community-driven content, with players and fans contributing to game development and strategy discussions. This collaborative environment encourages innovation and keeps the gaming experience dynamic and engaging .

Business Benefits

Investing in strategy games within the esports sector offers several advantages for businesses. These games attract a dedicated and intellectually engaged audience, providing a platform for brands to connect with consumers who value strategic thinking and problem-solving. Sponsorships and partnerships in this space can enhance brand perception and loyalty.

The educational potential of strategy games is another avenue for business growth. By supporting initiatives that integrate esports into educational programs, companies can contribute to skill development in areas such as critical thinking, teamwork, and digital literacy.

Furthermore, the data generated from strategy games can provide valuable insights into consumer behavior and preferences. Analyzing gameplay patterns and engagement metrics allows businesses to tailor their products and marketing strategies effectively. This data-driven approach can lead to more targeted campaigns and improved customer experiences.

Key Player Analysis

Strategy games play a key role in esports, challenging players’ thinking and decision-making skills. Leading companies like Riot Games, Valve, and Blizzard drive success through innovation and by setting high industry standards. Riot Games is the creator of League of Legends, one of the most watched esports titles in the world. Riot is a leading esports company known for high-quality tournaments and strong community engagement, creating a sustainable global model in strategy esports.

Valve Corporation is best known in the strategy esports world for Dota 2. Valve has set records with crowd-funded prize pools, especially through The International. Its strength is empowering players and fans, using an open tournament model that lets third parties host events, boosting the game’s longevity despite a more hands-off approach than Riot.

Blizzard Entertainment brought strategy gaming to esports with classics like StarCraft and StarCraft II. These games were especially popular in South Korea and helped shape the early days of competitive gaming. Blizzard’s deep, balanced games have kept its titles relevant for years. Though its esports presence has slowed recently, Blizzard’s role in shaping modern strategy esports is unmatched.

Top Key Players in the Market

• Riot Games
• Valve Corporation
• Blizzard Entertainment
• Tencent Games
• Epic Games
• Supercell
• Nintendo
• Microsoft Studios
• Paradox Interactive
• Ubisoft Entertainment
• Gfinity Esports
• ESL FACEIT Group
• Others

Top Opportunities for Players

The strategy games segment within the esports industry is experiencing notable growth, presenting several opportunities for players and industry stakeholders.

• Expansion of Competitive Platforms: The increasing popularity of esports has led to a surge in competitive platforms dedicated to strategy games. This expansion provides players with more avenues to showcase their skills and for organizers to host diverse tournaments. The rise in competitive gaming is a significant driver for the strategy games market.
• Integration of Advanced Technologies: Advancements in artificial intelligence and real-time analytics are being integrated into strategy games, enhancing gameplay and spectator experience. These technologies offer players tools for performance analysis and provide audiences with deeper insights into game strategies.
• Growth in Mobile Strategy Gaming: The proliferation of smartphones has made strategy games more accessible, leading to a growing mobile gaming segment. This trend allows players to engage in competitive gaming on-the-go and opens up new markets for developers and advertisers. The mobile gaming sector is a significant contributor to the overall growth of esports.
• Emergence of Educational and Training Programs: Educational institutions and training programs are increasingly incorporating esports, particularly strategy games, into their curricula. This development provides players with structured pathways to develop their skills and pursue careers in esports.
• Diversification of Revenue Streams: The esports industry is witnessing diversification in revenue streams, including sponsorships, media rights, and merchandise sales. Strategy games, with their dedicated fan bases, are well-positioned to capitalize on these opportunities, benefiting players, teams, and organizers alike.

Recent Developments

• In March 2024, Riot Games introduced a new business model for its League of Legends esports leagues (LCS, LEC, LCK) to provide more predictable revenues for teams. This model includes financial incentives tied to in-game digital items, aiming to reflect the support of LoL Esports fans globally.
• In January 2024, Blizzard and ESL FACEIT Group (EFG) signed a multi-year exclusive esports deal to launch the Overwatch Champions Series (OWCS). This aims to create a more open and inclusive competitive ecosystem, giving more opportunities for players to become professionals and introducing new community platforms for Overwatch 2 esports.

Report Scope

For highlights of MSE and DXC partnership, CLICK HERE. 

Washington, D.C. (May 28, 2025) – Monumental Sports & Entertainment (MSE), America’s leading integrated sports and entertainment company, today announced an expanded partnership with DXC Technology (NYSE: DXC), a Fortune 500 global technology services provider. As an official global partner, DXC’s expertise in digital transformation will help enhance the experience for MSE’s millions of fans. DXC will bring technology innovation to support MSE’s vision for the iconic new Capital One Arena, part of the $800+ million entertainment district transformation in downtown Washington, D.C. 

The multi-year collaboration will span across the entire MSE enterprise, including the NBA’s Washington Wizards, NHL’s Washington Capitals, WNBA’s Washington Mystics, Capital One Arena, and Monumental Sports Network (MNMT). MSE will leverage DXC’s expertise in cloud infrastructure, cybersecurity, enterprise applications, and AI to deliver smarter connected experiences to millions of fans around the world. 

“Our expanded partnership with DXC aligns perfectly with our vision for the new arena, leveraging their technological prowess to enhance the experience for our fans, partners, and more. Together, we are setting the stage for a dynamic hub in downtown D.C. and DXC’s technology and industry expertise will help us redefine how we experience sports, entertainment, and business in the heart of our nation’s capital,” said Jim Van Stone, President of Business Operations and Chief Commercial Officer at MSE. “As we embark on the transformative process of creating a brand-new arena and surrounding entertainment district, we are not just reshaping a physical space, we are creating a vibrant ecosystem where businesses can connect, collaborate, and engage with audiences on a global scale.”  

“Together, DXC and MSE are driving the next era of innovation in sports, entertainment, and business,” said Kaveri Camire, SVP and Chief Marketing Officer at DXC. “As a trusted partner to many of the world’s most innovative brands, DXC brings deep industry expertise and engineering excellence to help customers innovate for the future. We’re proud to collaborate with MSE and reimagine Capital One Arena to create smarter, more immersive fan experiences that set a new standard in business and sports.” 

DXC will join MSE as the presenting partner of MNMT’s newest original show, Sports Business Journal: Inside the Industry, covering the rapidly evolving business of sports and innovation. DXC was the first partner to leverage the award-winning MNMT studios to create dynamic internal and external content, reaching its 120,000 employees worldwide, as well as customers and partners.  

Today’s announcement comes as construction is underway on the brand-new arena. MSE is taking a 360-degree approach to planning a high-tech, high-touch building that will serve millions of annual visitors for the next 25 years and set a new standard for fan experience and technological innovation.  

Additional information about MSE’s brand-new arena is available HERE.  

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About Monumental Sports & Entertainment
Monumental Sports & Entertainment is America’s leading integrated sports and entertainment company and is ranked as one of the most valuable globally. Our people, players, teams, and events bring excitement and joy to millions. We invest and innovate to consistently raise the game so we can deliver extraordinary experiences that will inspire and unite our community, our fans, and our people. To learn more, please visit monumentalsports.com.  

About DXC Technology  

DXC Technology (NYSE: DXC) helps global companies run their mission-critical systems and operations while modernizing IT, optimizing data architectures, and ensuring security and scalability across public, private and hybrid clouds. The world’s largest companies and public sector organizations trust DXC to deploy services to drive new levels of performance, competitiveness, and customer experience across their IT estates. Learn more about how we deliver excellence for our customers and colleagues at DXC.com.