ASUS, the Republic of Gamers (ROG) gaming brand, announced its next generation gaming innovations at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. Innovate “, a virtual launch event at CES 2026 on Tuesday, January 6, 2012! The products included the ROG NeoCore Wi-Fi 8-concept router, AR gaming glasses that will transform the gaming experience, and the ROG Falchion Ace 75 HE keyboard with ultra-fast and highly accurate keystrokes.

ASUS announces the next generation of gaming innovations from ROG! New Experiences with the Latest Technology

ASUS announced a range of innovative new products from ROG at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. The new product line was unveiled at the “CES 2026 ROG – Dare to Innovate” virtual launch event. The following products were presented at the event

• ROG NeoCore” Wi-Fi 8 concept router and Wi-Fi 8 real-world throughput testing
• ROG XREAL R1, a 240Hz micro OLED FHD (1920 x 1080) AR gaming glasses
• ROG Kithara” headset with high-quality audio
• ROG Falchion Ace 75 HE” layout gaming keyboard with ultra-fast and precise keystrokes

The products introduced at the event consisted of products for the global market and concept products in development, including products that are not yet available in Japan. For further information and details, please visit the official X (@ASUSROGJP ).

ROG NeoCore” Wi-Fi 8 Concept Router Dawns the Technology Era!

ROG

The ROG NeoCore Wi-Fi 8 router not only delivers a significant improvement in throughput compared to Wi-Fi 7, but also up to twice the medium-range throughput, twice the IoT coverage, and up to one-sixth the P99 latency. This virtually eliminates latency, making it ideal for cloud streaming, real-time voice communication, multi-device team play, and a wide range of other situations. With the launch of ROG NeoCore and the world’s first Wi-Fi 8 real-world throughput tests, we are once again demonstrating our leadership in next-generation Wi-Fi innovation. The first Wi-Fi 8 home router will be available globally in 2026, and will not be available in Japan until further notice.

ROG XREAL R1″ AR gaming glasses for an immersive and realistic gaming experience

ROG XREAL

ROG

Developed in partnership with XREAL, the award-winning AR Smart Glasses for the general public, the XREAL R1 features a 240Hz micro OLED FHD (1920 x 1080) display and is compatible with PCs and other consoles via the ROG Control Dock. The ROG Control Dock provides high connectivity and compatibility with PCs and other consoles. Designed to be optimized for ROG’s portable gaming console, ROG Ally, the headset features a wide 57° viewing angle, native 3-DOFs with 3-axis head movement detection, electrochromic dimming technology, and premium sound audio by Bose. Wear them wherever you go and enjoy the high performance and stunning visual experience that only ROG can deliver.

ROG and HIFIMAN have collaborated to develop the “ROG Kithara” headset for gamers.

ROG and the high-end audio brand HIFIMAN have jointly developed the ” ROG Kithara ” headset for gamers! The headset features an open-back acoustic design and ROG’s customized HIFIMAN 100mm planar field drivers for crisp, realistic, and lifelike sound. A balanced headphone cable with interchangeable plugs and a USB-C adapter are included to ensure high compatibility with a wide range of devices and uncompromised sound quality. The headset is also equipped with a full-band MEMS boom microphone optimized for competitive situations and designed for gamers who demand true hi-fi sound for accurate and clear in-game communication.

ROG Falchion Ace 75 HE 75% Layout Gaming Keyboard with Rapid Trigger

ROG Falchion

PR TIMES

PR TIMES

The ” ROG Falchion Ace 75 HE ” builds on the technology of its predecessor, the “ROG Falchion Ace HFX”. It features a more spacious 75% layout than all models, upgraded ROG HFX V2 magnetic switches, and the newly developed ROG Hall sensor. In addition, a new sensitivity adjustment wheel has been introduced for easy adjustment on the unit, and the multi-function buttons, interactive touch panel, and popular Rapid Trigger toggle continue to be included. In addition, an ultra-fast polling rate of 8000 Hz provides ultra-fast and highly accurate key input. A convenient carrying case is also included, making it easy to take the device outside! The product will be available in Japan around February 2026.

©ASUSTeK Computer Inc. All rights reserved.

Razer AI Gaming Investment: Strategy and Scope

Although Razer is best known for its gaming mouse, keyboards, and laptops, its expansion into artificial intelligence represents a significant strategic shift. The Razer $600 million investment will be implemented across devices, developer tools, and ecosystem infrastructure. Additionally, it will also enable the company to engage approximately 150 AI scientists over the next few years to develop solutions that combine artificial intelligence and core gaming experiences, thus putting it at the forefront of the evolving AI gaming scene.

Reportedly, this step is part of Razer’s bigger AI gaming investment strategy, which aims to redefine how players interact with games and technology. Its key priorities will include AI-native hardware with breakthroughs such as Project Motoko. Powered by Qualcomm Snapdragon technology, the device, Project Motoko, is an AI-enabled wearable headset that provides real-time visual and audio processing, with the goal of redefining immersive gaming and interactive experiences.

The gaming controller market is a vital component of the global interactive entertainment ecosystem, supporting console, PC, and mobile gaming platforms. The market was valued at USD 4.23 billion in 2025 and is expected to reach approximately USD 8.66 billion by 2036, expanding at a compound annual growth rate (CAGR) of 6.75% during the forecast period from 2026 to 2036. Market expansion is supported by the steady growth of the global gaming population, rising esports engagement, and continuous innovation in controller design and connectivity.

Gaming Controller Industry Demand

The gaming controller market comprises handheld input devices designed to interact with gaming platforms, allowing players to control in-game actions with precision and responsiveness. These controllers are compatible with consoles, PCs, smartphones, and cloud gaming platforms, and are available in various configurations tailored to different gaming genres and user preferences.

Industry demand is driven by the cost-effectiveness of gaming controllers compared to high-end gaming peripherals, their ease of use and quick setup across multiple platforms, and their long operational life, supported by durable materials and modular component designs. The growing popularity of competitive gaming, casual mobile gaming, and immersive gameplay experiences continues to fuel demand across both consumer and professional segments.

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Gaming Controller Market: Growth Drivers & Key Restraint

Growth Drivers

• Expansion of the Global Gaming and Esports Ecosystem

The rapid growth of console, PC, and mobile gaming—along with the rise of esports and streaming platforms—has significantly increased demand for high-performance and specialized gaming controllers.

• Technological Advancements in Controller Design

Innovations such as adaptive triggers, haptic feedback, motion sensing, ergonomic layouts, and cross-platform compatibility enhance user experience and drive replacement and upgrade cycles.

• Cost-Effective Manufacturing and Outsourcing Trends

Manufacturers increasingly rely on outsourced production and component sourcing to reduce costs while maintaining quality, enabling competitive pricing and wider market penetration.

Restraint

• Compatibility and Standardization Challenges

Differences in platform ecosystems, operating systems, and device specifications can limit universal compatibility, creating barriers for consumers seeking multi-platform solutions.

Gaming Controller Market: Segment Analysis

Segment Analysis by Type

• GamePad: The most widely adopted controller type, favored for versatility across console, PC, and mobile gaming.

• Joystick: Preferred in simulation and flight-based games, offering precise directional control.

• Trackball: Used in niche gaming and accessibility applications.

• Steering Wheel: Strongly associated with racing and driving simulation games, emphasizing realism.

• Throttle Quadrant: Common in advanced flight simulators and professional setups.

• Others: Include specialized and customizable controllers designed for accessibility and professional esports use.

Each product type contributes to market demand based on gaming genre popularity and user preferences.

Segment Analysis by Connectivity

• Wired Controllers: Valued for low latency, reliability, and competitive gaming performance.

• Wireless Controllers: Experiencing growing adoption due to convenience, mobility, and advancements in wireless technology.

Connectivity options significantly influence consumer choice and product differentiation.

Segment Analysis by Material Component

• Plastic / Polymer-Based Housing: Dominates due to lightweight design, durability, and cost efficiency.

• Metal Components: Enhance structural strength and premium feel in high-end controllers.

• Rubber / Silicon Parts: Improve grip, comfort, and extended usage performance.

• Advanced Materials: Include carbon fiber and specialized coatings used to enhance durability, aesthetics, and heat resistance.

Material selection plays a critical role in product quality, pricing, and user comfort.

Segment Analysis by Distribution Channel

• Offline: Includes specialty electronics retailers and gaming stores that allow hands-on product experience.

• Online: Rapidly expanding channel driven by convenience, broader product availability, and direct-to-consumer sales models.

Distribution strategies significantly influence brand visibility and market reach.

Segment Analysis by End User

• Individual Gamers: Represent the largest consumer base, spanning casual to professional players.

• Console Gamers: Drive demand for platform-specific and officially licensed controllers.

• Mobile Gamers: Increasingly adopt compact and wireless controllers to enhance gameplay experience.

Gaming Controller Market: Regional Insights

North America

North America represents a mature and innovation-driven market, supported by a large gaming population, strong esports culture, and high adoption of premium gaming accessories. Continuous hardware upgrades and content creation further stimulate demand.

Europe

Europe benefits from a diverse gaming community, growing esports events, and strong demand for ergonomic and high-quality peripherals. The region also shows rising interest in sustainable and durable gaming accessories.

Asia-Pacific (APAC)

APAC is the fastest-growing region, driven by massive mobile gaming adoption, expanding esports ecosystems, and a strong manufacturing base. Increasing disposable income and technological innovation further accelerate regional demand.

Top Players in the Gaming Controller Market

The gaming controller market is highly competitive, featuring a mix of global electronics brands and specialized gaming accessory manufacturers. Key players include ACCO Brands Corporation (U.S.), AndGAMER Co., Ltd. (China), Backbone (U.S.), ByoWave Proteus Controller (Ireland), EasySMX Co., Limited (China), Extremerate Limited (China), GameSir (China), Guillemot Corporation S.A. (France), GULI TECH CO., LTD (China), Logitech International S.A. (Switzerland), Mad Catz Global Limited (China), Microsoft Corporation (U.S.), NACON (France), Nintendo Co., Ltd. (Japan), Razer Inc. (U.S.), Sabrent (U.S.), Shenzhen Ipega Electronic Technology Co., Ltd. (China), and Sony Group Corporation (Japan), all of which drive market growth through innovation, brand strength, and global distribution networks.

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Introduction

The global gaming laptop market has emerged as a dynamic and fast-evolving segment within the broader consumer electronics and computing industry. Gaming laptops are purpose-built devices engineered to deliver high performance, advanced graphics, superior thermal management, and immersive gaming experiences. Unlike conventional laptops, these systems integrate high-end GPUs, powerful processors, high refresh-rate displays, and advanced cooling technologies to support modern, graphics-intensive games and esports applications.

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The growing popularity of online gaming, competitive esports, game streaming platforms, and immersive technologies such as virtual reality (VR) has significantly expanded the demand for portable yet powerful gaming devices. Consumers increasingly seek gaming laptops that offer desktop-level performance combined with mobility, making them suitable for gaming, content creation, and professional workloads.

As gaming culture becomes more mainstream across age groups and geographies, manufacturers continue to invest in innovation, design, and performance optimization. This report presents a comprehensive analysis of the global gaming laptop market, highlighting market projections, growth drivers, challenges, emerging trends, segmentation, competitive landscape, and long-term outlook.

➤ Market Projections and Forecast

According to market estimates, the global gaming laptop market size is likely to be valued at US$19.3 billion in 2026 and is projected to reach US$29.4 billion by 2033, expanding at a compound annual growth rate (CAGR) of 6.2% between 2026 and 2033.

This steady growth trajectory reflects rising consumer spending on premium electronics, continuous advancements in gaming hardware, and the increasing adoption of high-performance laptops for both entertainment and productivity. The market is expected to gain momentum as manufacturers introduce more powerful GPUs, AI-enabled processors, improved battery efficiency, and slimmer form factors that appeal to a wider consumer base.

The expansion of esports tournaments, cloud gaming services, and game streaming platforms is also expected to play a crucial role in sustaining long-term market growth, especially among younger demographics and professional gamers.

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➤ Market Dynamics

Drivers of Market Growth

Rising Popularity of Online Gaming and Esports:

The rapid growth of competitive gaming and esports ecosystems has significantly increased demand for high-performance gaming laptops. Professional gamers, streamers, and casual users alike prefer portable gaming systems capable of handling high frame rates and demanding titles.

Advancements in Graphics and Processing Technologies:

Continuous innovation in GPUs, CPUs, and display technologies has enabled gaming laptops to deliver near-desktop performance. Features such as ray tracing, AI-based upscaling, and high refresh-rate displays enhance gameplay quality and drive replacement cycles.

Growing Demand for Portable High-Performance Devices:

Consumers increasingly favor portable devices that offer both gaming and productivity capabilities. Gaming laptops are now widely used for video editing, 3D rendering, programming, and content creation, expanding their appeal beyond gaming enthusiasts.

Expansion of Game Streaming and Content Creation:

The rise of platforms such as live game streaming and video-based content sharing has fueled demand for laptops with superior processing power, graphics performance, and multitasking capabilities.

➤ Challenges in the Market

High Product Costs:

Gaming laptops are typically priced higher than standard laptops due to premium components such as advanced GPUs, high-speed memory, and specialized cooling systems. This can limit adoption in price-sensitive markets.

Thermal Management and Battery Life Constraints:

Despite technological advancements, managing heat dissipation and maintaining long battery life in high-performance gaming laptops remains a challenge for manufacturers.

Rapid Technological Obsolescence:

Frequent hardware upgrades and new product launches can shorten product lifecycles, creating pressure on manufacturers to innovate continuously while managing inventory efficiently.

Supply Chain and Component Availability:

Fluctuations in the supply of semiconductors and graphics components can impact production timelines and pricing strategies.

➤ Market Trends and Technological Innovations

Integration of AI and Smart Performance Optimization:

Manufacturers are incorporating AI-based software to optimize performance, manage power consumption, and improve thermal efficiency during gaming sessions.

Slimmer and Lightweight Designs:

Modern gaming laptops are becoming thinner and more aesthetically refined without compromising performance, making them attractive to both gamers and professionals.

High Refresh-Rate and OLED Displays:

The adoption of high refresh-rate screens, OLED panels, and improved color accuracy is enhancing visual experiences and supporting competitive gaming requirements.

Enhanced Cooling Solutions:

Innovations such as vapor chambers, liquid metal thermal compounds, and multi-fan cooling systems are improving heat dissipation and overall system stability.

Customization and RGB Integration:

Personalization features, including customizable RGB lighting, programmable keys, and performance profiles, are becoming standard offerings across premium models.

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➤ Gaming Laptop Market Segmentation

Market Segmentation

By Display Resolution

• Full HD (1080p)

• QHD (1440p)

• 4K (2160p)

• Other

By Display Size

• 13 inch

• 15 inch

• 17 inch

• Other

By Processor

• i5

• i7

• i11

• Other

By RAM

• 8 GB

• 16 GB

• 32 GB

• Other

By Region

• North America

• Europe

• East Asia

• South Asia and Oceania

• Latin America

• Middle East and Africa

Companies Covered in Gaming Laptop Market

• ASUSTeK Computer Inc.

• Dell Technologies Inc.

• Acer Inc.

• Lenovo Group Ltd.

• Samsung Electronics Co., Ltd

• ORIGIN PC Corp.

• AORUS Pte. Ltd.

• Clevo Corporation

• EVGA Corporation

• The Hewlett-Packard Company

• Giga-byte Technology Co., Ltd.

• MSI Inc.

• Razer Inc.

➤ Future Outlook

The global gaming laptop market is expected to maintain steady growth through 2033, supported by rising digital entertainment consumption, expanding esports ecosystems, and continuous hardware innovation. The convergence of gaming, content creation, and professional computing will further strengthen demand for versatile, high-performance laptops.

Manufacturers focusing on energy efficiency, thermal optimization, AI integration, and user customization are likely to gain a competitive edge. Additionally, the growing influence of cloud gaming and subscription-based gaming platforms may reshape future product designs and performance requirements.

While challenges such as pricing pressures and rapid technological change persist, the overall market outlook remains positive. The gaming laptop industry is set to evolve into a more mature, technology-driven ecosystem, offering enhanced user experiences and long-term growth opportunities for stakeholders worldwide.

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