This week, reports came out that former Alabama Football Head Coach Nick Saban had a meeting with President Donald Trump about the status of Name, Image, and Likeness (NIL) in college athletics. Saban is far from the only person who has had an issue with the current status of college athletics.
The issue, at least from my perspective, seems to come up most often around college football bowl season. It’s a time that has changed alongside the landscape of college football, with players opting to sit out these games to either enter the transfer portal, preserve NFL draft stock, or for a multitude of other reasons.
It seems to be the opinion of a lot of people during this time that players should want to play in these bowl games, and opting to transfer or sit out for any reason is wrong. Players should want to play alongside their teammates in every opportunity possible, regardless of any personal considerations. This is one of the multitude of ways in which the argument against NIL and the transfer portal has been made.
This argument amongst opponents of NIL and the transfer portal seems to shift quite frequently in order to fit a number of narratives. This crowd argues that these things are somehow “ruining” college sports without providing many specifics on why they believe that to be true.
The position against things like NIL and the transfer portal seem to boil down to the idea that college athletics should preserve the idea of amateurism. College sports for much of its history has held this idea that its athletes and teams simply compete for the love of the game and for the pride of their school. They argue that NIL and the transfer portal has made college sports has been stripped of this amateur allure in favor of it becoming a business.
Here’s the problem with this argument: college sports has been a business for a long time now. It’s just been limited to who has the ability to treat it as such traditionally.
For years, schools, administrators, and coaches have made fortunes off the labor of its athletes. The product that these fortunes are built on would not exist without the players.
However, this has never been a problem for most people, because in America, it’s simply our way of life. One group of people produce the labor, another group controls who benefits the most off that labor. It’s okay if college athletes don’t see any value from what they produce, because 99% of us also have no control over our labor.
To be fair, the current NIL system still doesn’t even give athletes the benefits of their labor. Instead, it requires a third party to facilitate said benefits, while universities still make all the profit off of tickets, merchandise, concessions, etc.
NIL also does not give players autonomy. It instead creates a hierarchy where some get a lot and most get very little. According to Sports Illustrated, the average NIL deal is worth $2,716. More than half of NIL deals across the nation are worth $100 or less. The median total earnings per athlete is $480.
For this reason, I am not a proponent of the current way in which NIL is structured. But make no mistake, I am a proponent of athletes being paid. Athletes, and all people across our country, should have autonomy over the labor they produce.
There are nuances that are worth considering in these discussions. First, most sports operate at a loss each year, with most athletic budgets being stimulated by the football and basketball teams. Do all of these teams produce value? Yes. Do they all produce the same value? No.
The other thing that is often brought up amongst those against NIL is that it favors the richer schools over the poorer schools. Schools that can’t offer a lot of money will miss out on top players.
So there are a lot of moving parts to consider, I don’t dispute that. Here is what I say to both of these problems. First, not all athletes across all sports will be able to make the same money. That is just the reality of the market. It’s the same reason why Premier Lacrosse League players don’t make as much as NFL players, the revenue just isn’t equal amongst all sports.
Second, the lack of balance between these payment opportunities necessitates some collective bargaining. Many professional leagues have systems in place where each team contributes a portion of money to help balance the fiscal playing field between all teams regardless of revenue. A system similar to this would need to be introduced to keep teams from gaining advantages simply for being able to hand out more money.
The idea of the integrity of amateur athletes is long outdated. When college sports started raking in millions of dollars from TV deals, tickets, and other sources, it became no longer just about a group of students doing some extracurricular activities. It became a business, complete with a work force that generates the value. Just like any other entity that generates revenue, college athletes deserve the benefits that would not be present without their work.
So what Saban argues for is college athletes to not benefit off of their labor, but instead former coaches and administrators should be the ones to make fortunes. Saban apparently does not like giving players any level of autonomy after they sign their letter of intent. That is a pretty despicable stance to have in my opinion.
On the subject of autonomy, let’s also examine the transfer portal. Once again, this seems to make people mad because athletes don’t have to get special permission in order to make a decision that is best for themselves and their families.
Once again, it’s about control. Players should be able to control which school they want to attend no matter the reason. They shouldn’t be punished for making a personal decision.
Is the system in place perfect? Absolutely not. We still have a long ways to go to make it as equitable as is necessary. Is this system a step in the right direction? Absolutely. In no reality is a bad system not an improvement over a terrible system.
The answer to the issues facing college sports isn’t getting rid of all of this progress. Rather, the answer is how can we expand and alter these systems in order to further allow for player’s to have control of their lives.