College Sports
Star College Baseball Brothers Highlight Rivalry With Unique NIL Deal
NIL partnerships are best when they fit with the traits of the college sports star promoting them.
Some capitalize off their unique name, be it their own or a famous family heritage. Waterboys even landed deals with leading beverage manufacturers.
That frenzy during the NCAA college basketball tournament was a great reminder of the expansive landscape of name, image, and likeness.
While the majority of the NIL conversation focuses on college football and basketball players, college baseball stars are securing lucrative deals too.
Georgia Bulldogs pitcher Kolten Smith and TCU Horned Frogs pitcher Kaden Smith are the latest to land a perfect NIL campaign that highlights their sibling rivalry and love for the sport.