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Star College Baseball Brothers Highlight Rivalry With Unique NIL Deal

NIL partnerships are best when they fit with the traits of the college sports star promoting them. Some capitalize off their unique name, be it their own or a famous family heritage. Waterboys even landed deals with leading beverage manufacturers. That frenzy during the NCAA college basketball tournament was a great reminder of the expansive […]

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NIL partnerships are best when they fit with the traits of the college sports star promoting them.

Some capitalize off their unique name, be it their own or a famous family heritage. Waterboys even landed deals with leading beverage manufacturers.

That frenzy during the NCAA college basketball tournament was a great reminder of the expansive landscape of name, image, and likeness.

While the majority of the NIL conversation focuses on college football and basketball players, college baseball stars are securing lucrative deals too.

Georgia Bulldogs pitcher Kolten Smith and TCU Horned Frogs pitcher Kaden Smith are the latest to land a perfect NIL campaign that highlights their sibling rivalry and love for the sport.

Kolten and Kaden Smith Show off Power of Clever Branding in NIL Deal





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A draft-day slide for Hagens would be best-case scenario for Bruins

Bruins “I love winning. I will do anything to win.” James Hagens would be a great pickup for the Bruins with the seventh pick. (Brett Phelps for The Boston Globe) James Hagens has said all of the right things when it came to potentially continuing his hockey journey from Chestnut Hill to Causeway Street. “I […]

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Bruins

“I love winning. I will do anything to win.”

Boston College forward James Hagens (10) celebrates after scoring a goal during the first round of the NCAA tournament at SNHU Arena in Manchester, NH, on Friday, March 28, 2025. Boston College defeated Bentley University 3 - 1.
James Hagens would be a great pickup for the Bruins with the seventh pick. (Brett Phelps for The Boston Globe)

James Hagens has said all of the right things when it came to potentially continuing his hockey journey from Chestnut Hill to Causeway Street.

“I love Boston,” Hagens said in a meeting with the media a month ahead of the 2025 NHL Draft. “Being at Boston College, we’re right in the middle of Boston there. So it’s a beautiful city. Only great things to say about it. I love it there.”

Granted, the prospect of Hagens donning a spoked-B for the foreseeable future has been deemed a far-fetched scenario for most of the last year — even as Boston plummeted toward a top-10 pick in this draft.

Sitting at No. 7 overall on the draft order, the Bruins should be positioned to add a talented center prospect on Friday evening. 

But the consensus top prospect entering the 2024-25 season in Hagens? No shot … right?

It hasn’t taken long for that sentiment to change. 

Once deemed the crown jewel of the 2025 Draft class, Hagens has now been leapfrogged by other blue-chip talents like defenseman Matthew Schaefer and forward Michael Misa. 

But Hagens’ fall down the draft board might go beyond just the top two perches, however.

In his last 2025 mock draft, TSN insider Bob McKenzie — using insight from 10 different NHL scouts — tabbed Hagens as the No. 7 prospect in this class, right in Boston’s wheelhouse. 

McKenzie’s TSN colleague Craig Button has Hagens listed as the No. 8 prospect in his final rankings, while The Athletic’s Scott Wheeler has Boston selecting the BC star with the No. 7 pick in his final mock draft. 

“Everyone I’ve talked to in the last week or so seems to think O’Brien/Martin/Hagens don’t get past the Flyers and Bruins at 6-7, and yet one of the top eight guys has to go outside the top seven,” Wheeler wrote. “I’ve also heard the Bruins have looked into moving up.

“I do think it’s interesting that the Flyers and Bruins seem to like the same three guys and pick back-to-back, though, and Hagens just makes so much sense for the Bruins as that high-end piece to build around if he’s there.”

On paper, Hagens is seemingly everything an NHL team would covet in a top-six, play-driving center in today’s NHL.

The 18-year-old pivot is dangerous in transition as one of the top skaters in this draft class. Even though he doesn’t have the same heft as 6-foot-5 Roger McQueen or the pugnacious approach as Brady Martin, Hagens’ hockey IQ, hands, and puck skills make him a lethal playmaker in tight spaces. 

Even if earlier comparisons of Jack Hughes might have to be tempered, the Long Island native is cut from the same cloth as slighter, uber-skilled forwards like Clayton Keller or Logan Cooley. 

In other words … a player that a talent-deficient Bruins roster would love to add to their pipeline if fortune falls their way. 

“He was a key component of the US National Team Development Program and a driver there, and was able to step into Boston College and play on their top line with some really good players,” Bruins director of amateur scouting Ryan Nadeau said of Hagens during the NHL Scouting Combine. “Watching him and the way he skates and the way he can attack open ice, and the way he can create space, and he’s got such good skill and vision, and he’s such a good driver. It was impressive to watch him this year. 

“His game has really come along. He’s gotten stronger, and it helped to be in college and take on that challenge. Even after school to now, he’s worked really hard to put on some extra muscle. And getting to know James and spending a little bit of time with him, he comes from a really great family.

“He gets to play with his brother at Boston College. Both his parents are eighth-grade teachers. He’s just a really, really impressive kid. He’s got a young sister who’s a pretty good hockey player too, and just a good family dynamic. And just spending a little bit of time with him, it’s been good to see him off the ice and get to know him.”

If Hagens is available at No. 7, the Bruins would welcome the opportunity to add such a high-end center prospect to their system — with the absence of a blue-chip talent down the middle standing as the top impediment toward Boston reasserting itself as a contender in due time. 

Injuries and off-the-ice concerns have held no weight over why Hagens has slipped in recent draft projections.

Rather, the knock against Hagens lies more in his 5-foot-11 frame and the production he showcased as a freshman at BC. 

At first glance, Hagnes was a key cog on a strong Eagles squad — closing out his first year against Hockey East competition with 37 points (11 goals, 26 assists) in 37 games.

Perhaps Hagens’ inability to replicate the video-game-like statlines of other freshman phenoms over the last decade like Jack Eichel (71 points in 40 games), Adam Fantilli (65 points in 36 games), and Macklin Celebrini (64 points in 38 games) has skewered some of the sentiment about just how elite of a prospect Hagens might be. 

But comparing Hagens to other ‘25 draft picks like Misa (134 points in 63 games) should ring hollow, given the sizable step-up in competition that the 18-year-old Hagens was routinely battling against this past year against players three to five years older than him. 

The concerns over whether or not Hagens’ size could have him developing into more of a skilled 2C than a franchise centerman are more valid — although his ceiling would seemingly be higher than other potential options at No. 7 overall like Martin or McQueen.  

Even if one might have a gripe with Hagens only submitting a point-per-game season as a college freshman at BC, Hagens’ body of work for years now map out a player who should be an electrifying offensive player at the next level. 

During the 2023-24 season, Hagens racked up 102 points (39 goals, 63 assists) in 58 games with the U.S. U-18 National Development Program — a higher scoring total than submitted by the likes of Ryan Leonard (94), Phil Kessel (98 points), and Matthew Tkachuk (95 points) during their respective U18 campaigns.

The only players in that program to equal or surpass that scoring total in a single season? Patrick Kane, Cole Eiserman, Clayton Keller, Jack Hughes, Auston Matthews, Will Smith, and Gabe Perreault. 

Hagens also set a new scoring record at the 2024 World U18 Championships with 22 points (nine goals, 13 assists) in just seven games, breaking the previous record set by Nikita Kucherov.

He may be a bit undersized, but Hagens’ has a years-long track record of decimating opposing defenses. 

Had the Bruins moved up in the draft lottery and picked first or second overall, the case can be made that Hagens would fall behind the likes of Schaefer and Misa.

But at No. 7 overall? If a player with Hagens’ potential is sliding down that far, the Bruins shouldn’t think twice about adding such a talent to their organization. 

“I love winning. I will do anything to win,” Hagens said. Something that’s helped me get to the point where I am today is just how hard I’ve been able to work my whole life. Nothing’s ever come easy. I’ve had to work for everything that I’ve ever gotten before, and that’s something I’m super grateful for. 

“That’s something that’s just within my family, something that I was raised up, taught from my parents and my coaches. So, going into those meetings just really expressing how hard I compete, and how badly I want to be on a team and hopefully win a Stanley Cup one day.”

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Conor Ryan is a staff writer covering the Bruins, Celtics, Patriots, and Red Sox for Boston.com, a role he has held since 2023.





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Don Sweeney Admits Mistake About Bruins Prospect

The Bruins picked Dean Letourneau in the first-round of the 2024 NHL Draft but he didn’t pan out exactly how they wanted in his first year. Before Boston picked Letourneau, he played in prep school at St. Andrew’s College in Ontario. He tore up prep school, totaling 127 points on 61 goals and 66 assists […]

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The Bruins picked Dean Letourneau in the first-round of the 2024 NHL Draft but he didn’t pan out exactly how they wanted in his first year.

Before Boston picked Letourneau, he played in prep school at St. Andrew’s College in Ontario. He tore up prep school, totaling 127 points on 61 goals and 66 assists through 56 games in his last season.

The 6-foot-7, 210-pound forward played just two games in the United States Hockey League with the Sioux Fall Stampede.

After Letourneau was drafted to the Bruins, he opted to go to Boston College instead of staying another year in the USHL. Typically, the USHL is used as a way to develop players before they make the switch to either college or professional hockey.

With the 19-year-old’s choice, he struggled in his first season with the Eagles. He skated in 36 games, tallying three assists and a plus-6 rating. His production ranked at the bottom of BC’s freshman class. Meanwhile, current 2025 draft prospect James Hagens popped off the stat sheet.

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Boston general manager Don Sweeney admitted on Wednesday that Letourneau could have used an extra year in the USHL.

“We talked a little bit about what would be the best place in terms of Dean and in hindsight, I think we all agreed that maybe another year in USHL, a full year of USHL would have been the best path,” Sweeney told reporters on Wednesday.

Sweeney does believe that physically, Letourneau’s game did translate well to the college level. The Bruins prospect will be headed back to the Eagles in the fall, meaning he can prove himself more in his sophomore season.

“He’s been tested mentally and physically,” Sweeney said. “He’s putting in work now that he has an understanding of how much work it requires to play and that level and be successful.”

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Holmes joins women’s hockey staff as assistant coach

Story Links NORTHFIELD, Minn. – Head coach Tracy Johnson announced the hiring of Ashley Holmes as an assistant coach for the St. Olaf College women’s hockey program on Thursday. Holmes joins Johnson’s staff after spending two seasons as the director of operations for the University of Minnesota women’s hockey program. Prior to that, […]

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NORTHFIELD, Minn. – Head coach Tracy Johnson announced the hiring of Ashley Holmes as an assistant coach for the St. Olaf College women’s hockey program on Thursday.

Holmes joins Johnson’s staff after spending two seasons as the director of operations for the University of Minnesota women’s hockey program. Prior to that, she served as an assistant coach at fellow Minnesota Intercollegiate Athletic Conference (MIAC) member Augsburg University for nine seasons.

“Ashley is the perfect fit for our program,” Johnson said. “She brings incredible energy, passion for developing student-athletes, and a commitment to the values of Ole Athletics. She also brings a proven track record of success in recruiting and in building programs that compete at the national level. I have no doubt that her experience, work ethic, and ability to connect with players will help take our program to the next level. We are thrilled to have her join the St. Olaf family and can’t wait to see the positive influence she will have on our student-athletes.”

At the University of Minnesota, Holmes managed and organized all aspects of team travel, oversaw all administrative functions of the women’s hockey office, coordinated scheduling of facilities for team practices/functions, and was responsible for video operations, among other responsibilities. The Golden Gophers posted a 56-22-3 (.710) record during Holmes’ two seasons and qualified for the NCAA Tournament in both seasons, including a run to the Frozen Four in 2024-25, while finishing both seasons ranked in the top five nationally.

During her nine seasons at Augsburg, Holmes helped the Auggies to a record of 123-73-24 (.614) and eight consecutive MIAC Playoff appearances from 2016-23. She was primarily responsible for the team’s defense and coached one two-time All-American, eight All-MIAC selections, seven Honorable Mention All-MIAC honorees, and one MIAC Rookie of the Year. Holmes recruited 52 traditional first-year and 11 transfer student-athletes over nine recruiting classes at Augsburg.

Holmes played collegiate hockey at the University of North Dakota, skating in 138 games while earning All-Western Collegiate Hockey Association (WCHA) Academic Team honors in 2011-12 and WCHA Scholar-Athlete Award honors in 2009-10. She graduated from North Dakota with a bachelor’s degree in biology/pre-medicine and a minor in psychology in 2013 before earning a master of arts in leadership from Augsburg in 2018. Holmes got her start in coaching as an assistant coach at Alexandria Area High School in 2013-14, helping the program to a Section 6A title and a fifth-place finish in the Minnesota State High School League (MSHSL) Class A State Tournament.

 



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Ashley Holmes – Assistant Women’s Hockey Coach – Staff Directory

Ashley Holmes is in her first season as an assistant coach for the St. Olaf women’s hockey program in 2025-26 after joining the coaching staff in June 2025. Holmes joined head coach Tracy John’s staff after spending two seasons as the director of operations for the University of Minnesota women’s hockey program. Prior to that, […]

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Ashley Holmes is in her first season as an assistant coach for the St. Olaf women’s hockey program in 2025-26 after joining the coaching staff in June 2025.

Holmes joined head coach Tracy John’s staff after spending two seasons as the director of operations for the University of Minnesota women’s hockey program. Prior to that, she served as an assistant coach at fellow Minnesota Intercollegiate Athletic Conference (MIAC) member Augsburg University for nine seasons.

At the University of Minnesota, Holmes managed and organized all aspects of team travel, oversaw all administrative functions of the women’s hockey office, coordinated scheduling of facilities for team practices/functions, and was responsible for video operations, among other responsibilities. The Golden Gophers posted a 56-22-3 (.710) record during Holmes’ two seasons and qualified for the NCAA Tournament in both seasons, including a run to the Frozen Four in 2024-25, while finishing both seasons ranked in the top five nationally.

During her nine seasons at Augsburg, Holmes helped the Auggies to a record of 123-73-24 (.614) and eight consecutive MIAC Playoff appearances from 2016-23. She was primarily responsible for the team’s defense and coached one two-time All-American, eight All-MIAC selections, seven Honorable Mention All-MIAC honorees, and one MIAC Rookie of the Year. Holmes recruited 52 traditional first-year and 11 transfer student-athletes over nine recruiting classes at Augsburg.

Holmes played collegiate hockey at the University of North Dakota, skating in 138 games while earning All-Western Collegiate Hockey Association (WCFA) Academic Team honors in 2011-12 and WCHA Scholar-Athlete Award honors in 2009-10. She graduated from North Dakota with a bachelor’s degree in biology/pre-medicine and a minor in psychology in 2013 before earning a master of arts in leadership from Augsburg in 2018. Holmes got her start in coaching as an assistant coach at Alexandria Area High School in 2013-14, helping the program to a Section 6A title and a fifth-place finish in the Minnesota State High School League (MSHSL) Class A State Tournament.

 



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As House v. NCAA settlement goes into effect, cheating likely to persist

We’ve heard change is coming. In a few days, the House v. NCAA settlement goes into effect. College sports will then enter a new era with significant changes in financial compensation for athletes. But don’t be too concerned about all the impending changes. Some things won’t change. There will still be pageantry, rabid fan bases, championship […]

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As House v. NCAA settlement goes into effect, cheating likely to persist

We’ve heard change is coming.

In a few days, the House v. NCAA settlement goes into effect. College sports will then enter a new era with significant changes in financial compensation for athletes.

But don’t be too concerned about all the impending changes. Some things won’t change. There will still be pageantry, rabid fan bases, championship games and, of course, cheating.

That won’t go away. The old saying in college sports is if you ain’t cheating, you ain’t trying. Whether it be football, basketball, baseball or probably anything else, colleges will all be “trying.” Some just try harder than others.

Texas A&M Director of Athletics Trev Alberts acknowledged as much earlier this week when discussing the upcoming changes brought on by the settlement.

“Are we ever gonna stop (somebody) from taking a brown paper bag of money and giving it to a player?” Alberts asked rhetorically. “We can’t.”

Those who live in a Utopian world with unicorns may wonder if that would be the case. After all, college programs now have $20.5 million to share with athletes. Why cheat, then?

Anybody who’s ever taken a job for more money knows the answer. And throughout the history of college football, there has always been a bag man lurking in the shadows to offer more money.

An extra $10 grand — or much more — on the side might convince a recruit or transfer which program to join.

The guess here is that most illegal activity will be done under the guise of Name, Image & Likeness (NIL). A few years ago, the Supreme Court ruled that athletes can profit from NIL. Many have and still will.

Kay Naegeli, TexAgs

On Monday, Trev Alberts told the media that Texas A&M will fully fund 410 scholarships for the 2025-26 academic year, an increase from 255.20.

Business-owning boosters have offered big money for endorsements from star athletes. There’s nothing illegal about that.

However, under the House settlement, the accounting firm of Deloitte will act as an independent clearinghouse to ensure NIL deals represent fair market value.

But what if Oregon decides it needs a quarterback? What’s stopping Nike Chairman Phil Knight, a wealthy Oregon booster, from extending a seven-figure endorsement deal to a prospect? Who’s to say that’s fair market value for a Nike commercial?

That might not even be against the rules. But what if Auburn approached Apple CEO Tim Cook, an Auburn grad, about a similar deal and offered to fund it?

A university official contacts a big business, such as American Express or General Motors… You get the idea. The official asks the business to offer a player $1 million endorsement deal. The university then offers to funnel the $1 million to the company.

No doubt, even more creative ways will be schemed to move money under the table. Alberts knows this.

“Our culture in college athletics is ‘tell me the rules so I can get busy working on a strategy to circumvent them,’” he said. “We’re never going to get where we need to go in college athletics if we don’t recognize that.

“If there’s anything that should have taught us that it’s the unregulated market of the last three or four years. Everybody wants to be governed. We just want to make sure other conferences are governed, too.

“But will there be ways around it? Will there be people that test it? Absolutely?”

Alberts said there will be harsh penalties for violators. He said a new breed of diligent NCAA investigators will be waiting to identify and punish programs and coaches who break rules.

“If there’s anything that should have taught us that it’s the unregulated market of the last three or four years. Everybody wants to be governed. We just want to make sure other conferences are governed, too.”

– Director of Athletics Trev Alberts

We’ve heard that before, right? The old NCAA wasn’t hesitant to deal out punishment. It’s just that the severity of punishments seemed to change depending on the offender.

Remember the line from old UNLV coach Jerry Tarkanian? “The NCAA is so mad at Kentucky that they’re going to give Cleveland State two more years of probation.”

Need an example closer to home? In 1994, the NCAA ruled that some Texas A&M football players were paid for work that wasn’t done in a summer construction job. Never mind that other workers who were not athletes were also paid.

That didn’t matter to the NCAA, which banned A&M from competing for the Southwest Conference championship or playing in a bowl game. The Aggies, by the way, were undefeated that season.

Fast forward a dozen years. In 2006, Oklahoma quarterback Rhett Bomar, offensive lineman J.D. Quinn and a walk-on were found to have been paid for work not performed by a Norman car dealership.

Oklahoma received a public reprimand and lost two scholarships for the 2008-09 and 2009-10 seasons.

Alberts acknowledged that there cannot be similar disproportionate punishments moving forward.

“I will tell you — and I pray that it’s not Texas A&M, and we’re working hard to make sure it’s not —but you’re going to have to have a ‘brand’ school get a penalty that’s significant and it sticks,” Alberts said. “And you may have to do it more than once.”

Is Alberts really suggesting higher-profile programs be held to the same standard and face the same sanctions if caught cheating?

That would be nice for a change.

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Your 2025 Boston College NHL Draft Guide

The 2025 NHL Entry Draft is upon us! The Boston College men’s hockey program has several players and recruits who are likely to be picked by professional teams this year, including a possible top-5 player in James Hagens and another potential top-5 pick they’ve been recruiting. Here’s everything you need to know as a BC […]

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The 2025 NHL Entry Draft is upon us! The Boston College men’s hockey program has several players and recruits who are likely to be picked by professional teams this year, including a possible top-5 player in James Hagens and another potential top-5 pick they’ve been recruiting. Here’s everything you need to know as a BC hockey fan to follow this year’s draft.

When:

Round 1 of the draft begins at 7PM ET on Friday June 27th. Rounds 2-7 of the draft begin at 12PM ET on Saturday June 28th.

How to Watch:

NHL Draft coverage of the first round will be broadcast live on ESPN and ESPN+. Rounds 2-7 will be broadcast live on NHL Network and ESPN+.

First Round Watchlist:

Boston College center James Hagens is expected to be the first Eagle taken off the board. Most mock drafts have him going to either the Nashville Predators at #5 or the Philadelphia Flyers at #6, but I’ve seen him even as low as #10 to the Anaheim Ducks. Regardless of what happens, Hagens is going to be a coveted player in this year’s class and may sign with his professional team after he gets drafted. Read our profile here.

Caleb Desnoyers, an all-around center out of the QMJHL, is a top prospect in this year’s draft. Many analysts have him going in the top-10, with some even going as far as to put him as the #3 overall selection by the Chicago Blackhawks. The only problem for BC fans is that he has yet to make any sort of NCAA commitment. Reports from the recruiting trail have indicated that Greg Brown and his staff are heavily pursuing Desnoyers as an addition to the Boston College recruiting class, but we have yet to hear anything about an official commitment. It’s still worth keeping your eyes out for this potential future Eagle.

Another QMJHL winger, Justin Carbonneau, isn’t a Boston College Eagle yet, but he’s been rumored to be interested in BC as his next playing destination. He’s a super strong 6’1” forward who has a powerful shot and a great scoring ability from anywhere in the offensive zone. Though he hasn’t committed anywhere in the NCAA, BC fans may want to keep an eye on him. Most mock drafts have him being selected somewhere in the first round to teams like the Buffalo Sabres at #9, the Detroit Red Wings at #13, the Columbus Blue Jackets at #14, and the Montreal Canadiens at #16.

Incoming freshman center William Moore is another Eagle that could be taken in the first round of this year’s draft. Moore is going to be an important part of BC’s incoming class as they look to him to fill in some of the scoring gap left by Ryan Leonard, Gabe Perreault, and perhaps James Hagens. Moore isn’t a shoo-in to be a first round selection, but he’s been floated in a bunch of mock drafts somewhere in the #28-32 range or in the second round. Read our profile here.

Who to Watch in Rounds 2 to 7:

Luka Radivojevic is a smaller defenseman at 5’10”, but scouts have noted that he plays tough and fights for positioning against larger players very well. He’s likely an incoming freshman for BC this fall and will add to their already stellar defense. In this year’s draft, we expect him to be taken somewhere in the third or fourth rounds. Read our profile here.

Teddy Mutryn is the son of former Boston College quarterback Scott Mutryn and is likely slated to arrive on the Heights in 2026. He’s a solid two-way center and has the potential to be a BC mainstay for multiple seasons in their middle 6. On draft day, we’ll likely see him get selected somewhere in rounds 3 to 5. Read out profile here.

Ryan Cameron could be the future of the goaltender position at Boston College. He’ll have very large shoes to fill after Jacob Fowler left in the offseason to go pro, and certainly will have competition with Jan Korec for the starting slot this season. We expect him to go late in this year’s draft, potentially in rounds 6 or 7. Read our profile here.

Graham Jones is another recruit that BC is expecting to arrive soon, either this fall or in 2026 depending on how the roster shakes out. Jones is a small 5’8” but makes up for it with speed, skill, and hockey IQ. Regardless, his size is a limiting factor to his pro potential and he will likely be selected in the 7th round, if at all, in this year’s draft. Read our profile here.

Gavin Cornforth is a BC man through and through. He’s rooted for the Eagles ever since he was a little kid and committed to them as soon as he was able to do so. The 5’10” winger has a long way to go before he’s ready to contribute at the professional level, but he could be selected late in the draft in the 7th round. Read our profile here.



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