Highlights

• Landmark multi-year agreement strengthens UFC GYM and MMA.INC alliance, supporting the global rollout of 45 new gyms in 2025 and accelerating the expansion of UFC GYM’s high-growth BJJ program—powered by MMA.INC’s category-leading software.
• BJJLink.com is the definitive all-in-one operating system for martial arts-first businesses—optimizing member management, driving revenue growth, and unlocking scalable monetization for franchisees.
• Builds on MMA.INC and UFC GYM’s broader strategic partnership to integrate the Warrior Training Program across a network of 150+ locations worldwide.
  

New York, NY, July 10, 2025 (GLOBE NEWSWIRE) —

Mixed Martial Arts Group Limited

(NYSE American: MMA) (“MMA” or the “Company”), an NYSE American listed innovator at the intersection of combat sports and digital transformation, has announced an expansion of its strategic technology partnership with

UFC Gym Group

who are selecting

BJJLink.com

as the official gym management software platform for all new UFC GYM BJJ franchise studios.

This extension of the existing Software-as-a-Service (SaaS) agreement follows

UFC GYM’s landmark global expansion announcement in February

and solidifies a deeper alignment between UFC GYM’s fast-growing Brazilian Jiu-Jitsu (BJJ) program and MMA.INC’s category-leading gym software. This announcement capitalizes on the growth in BJJ, reinforced by UFC’s recent launch of their new premier BJJ live event series, UFC BJJ 1.

BJJLink.com

, powered by MMA.INC’s

Martial Arts Technology

, will serve as the digital backbone of UFC GYM’S new BJJ franchise studios. Designed specifically for martial arts-first businesses, the platform equips franchisees with a modern, all-in-one operating system that streamlines member management, drives revenue, and unlocks new monetization opportunities. Key features include:

• 
  Mobile check-in and self-service kiosk systems
  
  to reduce front-desk friction and enhance member experience
• 
  Curriculum and belt progression management
  
  with digital tracking tools aligned to structured programs
• 
  Smart class and staff scheduling
  
  with real-time attendance and performance visibility
• 
  Payment infrastructure
  
  , including recurring billing, retail sales and a customizable in-app transaction layer that supports Stripe and a growing list of other global processors
• 
  Referral tracking and affiliate logic
  
  to power grassroots growth and incentive campaigns
• 
  Built-in CRM and e-commerce automation
  
  , enabling franchisees to engage leads, sell merchandise, and convert visitors, all from one centralized platform

Under the terms of the expanded agreement, UFC GYM franchisees will gain access to BJJLink Admin+, a powerful all-in-one platform designed to simplify operations and drive growth. UFC GYM BJJ Studio Franchisees will benefit from streamlined class scheduling, automated billing, digital curriculum tools, and built-in referral tracking, removing administrative overhead and enabling staff to focus on member experience. Standardized pricing across locations and centralized reporting through a master admin dashboard provide both flexibility and oversight, helping franchisees scale confidently while staying aligned with brand standards.

“The BJJLink platform offers an intuitive and powerful back-end that empowers our coaches and BJJ studio franchisees to focus on what matters most, training and community,” said

Adam Sedlack

, CEO of UFC GYM. “This agreement gives us the technical scalability and operational consistency needed to support our ambitious rollout of new BJJ studios globally.”

The new UFC GYM BJJ studios, purpose-built spaces dedicated to Brazilian Jiu-Jitsu, are part of UFC GYM’s mission to redefine fitness and martial arts for modern athletes. The brand plans to open more than

45 new gyms in 2025

, with many of the BJJ-first models ranging from 2,000 to 5,000 square feet and featuring advanced mat spaces, recovery zones, and family-friendly programming.

“This extension validates our shared belief that the future of martial arts training is both physical and digital,” said

Nick Langton

, CEO of MMA.INC. “We’re proud to be the technology engine behind UFC GYM’s BJJ studio model and to deepen our long-standing relationship with the preeminent name in martial arts training.”

BJJLink is already used by hundreds of martial arts academies around the world and has seen increased demand from franchise operators seeking more streamlined onboarding, revenue analytics, and student engagement tools.

MMA.INC and UFC GYM intend to co-launch the new BJJLink-powered UFC GYM BJJ studio software at select international locations during H2 of 2025.

MMA.INC’s recently announced an international push, expanding BJJLink into Latin America and launching a marquee partnership with Gracie Allegiant HQ and Brazilian Jiu-Jitsu legend Clark Gracie.

About Mixed Martial Arts Group Limited

MMA.INC (Mixed Martial Arts Group Limited) is revolutionizing the combat sports industry by driving participation and engagement across fans, athletes, coaches, and gym owners. The company operates four core business units:

With over 5 million social media followers, 530,000 user profiles, 50,000 active students, 18,000 published gyms and 800 verified gyms across 16 countries, MMA.inc continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders.

For more information, visit

www.mma.inc

or follow us on social media:

ABOUT UFC GYM





^®

UFC GYM

^®

is the first major brand extension of UFC

^®

, the world’s premier MMA organization, created in alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands. As the first to unite the benefits of MMA with fitness, the brand is not what you expect, and more than you can imagine. UFC GYM’s TRAIN DIFFERENT

^®

approach provides members with the ultimate fitness experience and programming that secures results for all ages and training levels. With over 150 locations opened and 700 additional locations currently in development globally, UFC GYM has revolutionized the fitness industry and positively impacted countless lives worldwide. UFC GYM offers the opportunity to own and operate a franchise domestically and internationally. For more information, please visit

www.ufcgym.com

.

Follow UFC GYM through the below platforms:

• 
  FACEBOOK
  
  – Facebook.com/UFCGYM
• 
  YOUTUBE
  
  – Youtube.com/UFCGYM
• 
  INSTAGRAM, TIKTOK & X
  
  – @UFCGYM
  

Forward-Looking Statements

This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.

Media Contacts

Mixed Martial Arts Group Limited

E:

[email protected]

Mike Walker is Vice President, Global Life Sciences Strategy, at Microsoft. Bringing paradigm-shifting digital innovations.

From therapeutic complexity, FDA regulatory policy changes, geopolitical shocks and an AI race, life sciences supply chain leaders are forced to rewrite their playbook to stay relevant in the era of AI. Since my 2023 market outlook, the conversation has shifted from digital transformation to digital autonomy, whereby networks can sense, decide and act for themselves. I’ve pulled together the nine trends from my client engagements with the world’s largest pharmaceutical companies, complemented by grounded analyst data, new surveys and live deployments. These trends set the agenda for the rest of the decade.

Nine Life Sciences Supply Chain Tech Trends

1. Agentic AI Fuels The New Supply Chain Control Tower

Traditional control towers relied on manually stitching together data and dashboards. That changes with agentic AI. Pharma clients that I advise are running AI agents to improve demand forecasting, optimize inventories and reduce lead times in real time. In McKinsey’s 2024 State of AI survey, supply-chain and inventory management was the most cited function for material revenue gains from generative AI deployments, with 53% of adopters already seeing uplift.

2. AI-Enabled Digital Twins Bring Vital Insights

Second-generation twins fuse process historians, ERP signals and risk feeds, enabling a virtual knock-down of change orders before a vial is filled. AstraZeneca’s World Economic Forum Lighthouse site in Sweden logged a 56% productivity jump after scaling line-to-network twins along with other digital solutions. IDC analysts estimate “that by 2027, 35% of G2000 companies will employ supply chain orchestration tools featuring digital twin capabilities, with the aim of boosting supply chain responsiveness by 15%.”

(Disclosure: AstraZeneca is a Microsoft client.)

3. Continuous Manufacturing (CM) Has Its Breakout Moment

Since ICH Q13 became final in 2023, the U.S. Food & Drug Administration (FDA) and European Medicines Agency (EMA) have moved CM from pilot to mainstream review to push the number of FDA-approved CM applications into the double digits. Shop floors are now AI-equipped with vision systems and autonomous mobile robots. For example, VisionNav Robotics’ automated industrial vehicle forklifts enable CM in material handling through multilayer frame stacking, which improves efficiency.

4. Cell And Gene Therapy (CGT) Require Decentralized Networks

The CGT modality of drugs is evolving fast and requires even faster supply chains to move this living medicine from a single patient and then return it to that same patient. Market analysts put the CGT supply-chain and cold-chain segment at about $1.5 billion today but forecast it to reach $4.4 billion by 2034. Moving goods to a transparent, modular and trustworthy point-of-care solution turns a historically linear, week-long CGT supply chain into a high-velocity loop that keeps patients confident that the right cells arrive on time, every time.

5. Geo-Diversification Optionality Becomes Critical

Leading pharma executives are treating optionality as essential among multiple tariff-agnostic sources as a strategic hedge. The pharma companies I advise are upgrading their digital backbone for increased tariff agility. GSK’s CEO highlighted how diversified manufacturing footprints flatten the curve of tariff exposure, allowing the company to protect U.S. margins. Technology can mitigate tariff turbulence through the implementation of AI agents that continuously monitor tariffs, provide proactive what-if analyses and perform sub-second telemetry that can pivot production or sourcing before tariff costs hit the P&L.

(Disclosure: GSK is a Microsoft client.)

6. The Nervous System Of The Factory Of The Future

Pharma’s next performance leap won’t come from a shiny new robot; it’ll come from tapping into all data sources. A “factory digital backbone” streams real-time shop-floor signals to AI agents that solve the operational issues that plague pharma. It’s the nervous system enabling agentic AI to provide clean, trustworthy and continuous data flow for autonomous decision making in manufacturing. Eli Lilly, for example, is already turning raw telemetry into faster cycle times, higher yields and lower costs with predictive maintenance.

(Disclaimer: Eli Lilly is a Microsoft client.)

7. Keeping New Medicines Alive With Smart Cold Chains

Nearly every high-growth therapy solution, from mRNA vaccines and CGTs to biologics like GLP-1, fails without a sustainable ultra-cold supply chain. Although forecast accuracy is important, a single temperature excursion can wipe out an entire lot in seconds and trigger shortages that no demand algorithm can undo. With increased focus on biologics and CGTs, temperature-controlled products grew 21% faster than non-cold-chain drugs between 2018 and 2024.

8. Regulatory 4.0: AI-Accelerated Compliance And DSCSA Interoperability

Regulators are digitizing. FDA Commissioner Dr. Makary outlined a goal of cutting approval times “from 10 to 12 months to just one to two months (paywall)” using AI decision aids. Companies that align AI models and DSCSA data streams early can turn compliance from a monthly paperwork sprint into a minute-by-minute digital handshake with faster approvals and an iron-clad audit trail.

9. Quantum-AI Cyber Defense: Preparing Supply Chains For Q-Day

OT networks are vulnerable due to the amount of outdated technologies and the rapid digitization of factories that may open holes that didn’t exist before. Gartner now warns that applications protected by public-key cryptography algorithms will be unsafe by 2029. NIST’s final FIPS 203/204/205 standards give plants a certified toolkit for mitigating quantum computing risks.

Why All This Matters

Across all nine trends, one strategic mandate emerges: speed with trust. The winners of the next few years will run agentic AI on a real-time digital backbone with robust quantum-ready security. Understanding these trends will equip life sciences leaders with the knowledge to convert volatility into sustainable advantage.

Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?

• Future Apple Watch models might use AI to detect health issues
• Apple believes this approach is more accurate than traditional sensors
• But it raises questions over the privacy of your sensitive health data

There’s a lot of doom and gloom surrounding artificial intelligence (AI) these days, and it’s justified in many cases. But one area where AI can potentially make a hugely positive impact is in healthcare, and it looks like Apple is considering whether machine learning power can bolster health metrics in future Apple Watch models. There’s no guarantee it’ll make it into a finished product, but if it does, it could upend how you manage your wellbeing through the wearable.

That idea comes from a recent research paper published by Apple’s Machine Learning Research arm. There, the company states that a new AI model trained on Apple Watch behavioral data is able to predict a wide array of health ailments. Impressively, Apple claims that the model is able to detect these conditions more accurately than the sensors you’ll typically find in many of the best smartwatches today.

From Down Under to Doha, BFT is kicking off its MENA journey with big plans

Body Fit Training (BFT), the Xponential-backed, Australian-born fitness franchise known for its strength-based group workouts, is breaking into the Middle East and North Africa with plans to open more than 50 studios over the next decade.

Under a new master franchise agreement, BFT will expand across Qatar, Saudi Arabia, Kuwait and the UAE, among other MENA countries, with Qatar set to serve as the regional headquarters.

The first location, a flagship site in Doha’s West Walk development, opened earlier this year.

Leading the charge is Dr. Mohamed Abdou, a business strategist with the Edar Group, who discovered the brand at a UK studio and is spearheading its MENA rollout. The 10-year expansion plan includes upcoming openings in Riyadh, Dubai and Kuwait City within the next 12 months.

“Qatar’s dedication to health and wellness, coupled with its vibrant community, makes it the perfect home for BFT in the MENA region,” Dr. Mohamed said. “Our flagship studio in West Walk, Doha, embodies this vision, featuring the largest BFT space globally, spanning over 1,000 SQM, along with premium amenities and an innovative approach to fitness.”

BFT’s model offers members 50-minute, progression-based strength and conditioning classes designed to build real results with a back-to-basics approach that appeals to members looking for substance.

“BFT offers an unmatched fitness experience, blending scientifically-backed training with cutting-edge technology and a community-driven atmosphere,” Dr. Mohamed said. “From the moment I stepped into a BFT studio, I knew this was the right model for the Middle East and North Africa.”

See Also

The MENA expansion builds on BFT’s global momentum. The Cameron Falloon-founded brand has sold more than 730 franchises since 2018 and has grown to over 320 studios across 11 countries. Outside North America, year-over-year studio revenue growth is up nearly 10%.

BFT International global CEO Richard Burnet called the February launch of the brand’s first MENA studio in Doha a major milestone, noting that the energy and innovation behind BFT are now reaching “one of the world’s most dynamic cities.” 

“With Dr. Mohamed Abdou’s leadership and a shared vision for delivering exceptional fitness experiences, we are confident that the BFT brand will thrive in this vibrant region,” Burnet said.