ASUS, the Republic of Gamers (ROG) gaming brand, announced its next generation gaming innovations at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. Innovate “, a virtual launch event at CES 2026 on Tuesday, January 6, 2012! The products included the ROG NeoCore Wi-Fi 8-concept router, AR gaming glasses that will transform the gaming experience, and the ROG Falchion Ace 75 HE keyboard with ultra-fast and highly accurate keystrokes.

ASUS announces the next generation of gaming innovations from ROG! New Experiences with the Latest Technology

ASUS announced a range of innovative new products from ROG at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. The new product line was unveiled at the “CES 2026 ROG – Dare to Innovate” virtual launch event. The following products were presented at the event

• ROG NeoCore” Wi-Fi 8 concept router and Wi-Fi 8 real-world throughput testing
• ROG XREAL R1, a 240Hz micro OLED FHD (1920 x 1080) AR gaming glasses
• ROG Kithara” headset with high-quality audio
• ROG Falchion Ace 75 HE” layout gaming keyboard with ultra-fast and precise keystrokes

The products introduced at the event consisted of products for the global market and concept products in development, including products that are not yet available in Japan. For further information and details, please visit the official X (@ASUSROGJP ).

ROG NeoCore” Wi-Fi 8 Concept Router Dawns the Technology Era!

ROG

The ROG NeoCore Wi-Fi 8 router not only delivers a significant improvement in throughput compared to Wi-Fi 7, but also up to twice the medium-range throughput, twice the IoT coverage, and up to one-sixth the P99 latency. This virtually eliminates latency, making it ideal for cloud streaming, real-time voice communication, multi-device team play, and a wide range of other situations. With the launch of ROG NeoCore and the world’s first Wi-Fi 8 real-world throughput tests, we are once again demonstrating our leadership in next-generation Wi-Fi innovation. The first Wi-Fi 8 home router will be available globally in 2026, and will not be available in Japan until further notice.

ROG XREAL R1″ AR gaming glasses for an immersive and realistic gaming experience

ROG XREAL

ROG

Developed in partnership with XREAL, the award-winning AR Smart Glasses for the general public, the XREAL R1 features a 240Hz micro OLED FHD (1920 x 1080) display and is compatible with PCs and other consoles via the ROG Control Dock. The ROG Control Dock provides high connectivity and compatibility with PCs and other consoles. Designed to be optimized for ROG’s portable gaming console, ROG Ally, the headset features a wide 57° viewing angle, native 3-DOFs with 3-axis head movement detection, electrochromic dimming technology, and premium sound audio by Bose. Wear them wherever you go and enjoy the high performance and stunning visual experience that only ROG can deliver.

ROG and HIFIMAN have collaborated to develop the “ROG Kithara” headset for gamers.

ROG and the high-end audio brand HIFIMAN have jointly developed the ” ROG Kithara ” headset for gamers! The headset features an open-back acoustic design and ROG’s customized HIFIMAN 100mm planar field drivers for crisp, realistic, and lifelike sound. A balanced headphone cable with interchangeable plugs and a USB-C adapter are included to ensure high compatibility with a wide range of devices and uncompromised sound quality. The headset is also equipped with a full-band MEMS boom microphone optimized for competitive situations and designed for gamers who demand true hi-fi sound for accurate and clear in-game communication.

ROG Falchion Ace 75 HE 75% Layout Gaming Keyboard with Rapid Trigger

ROG Falchion

PR TIMES

PR TIMES

The ” ROG Falchion Ace 75 HE ” builds on the technology of its predecessor, the “ROG Falchion Ace HFX”. It features a more spacious 75% layout than all models, upgraded ROG HFX V2 magnetic switches, and the newly developed ROG Hall sensor. In addition, a new sensitivity adjustment wheel has been introduced for easy adjustment on the unit, and the multi-function buttons, interactive touch panel, and popular Rapid Trigger toggle continue to be included. In addition, an ultra-fast polling rate of 8000 Hz provides ultra-fast and highly accurate key input. A convenient carrying case is also included, making it easy to take the device outside! The product will be available in Japan around February 2026.

ASUS, the Republic of Gamers (ROG) gaming brand, announced its next generation gaming innovations at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. Innovate “, a virtual launch event at CES 2026 on Tuesday, January 6, 2012! The products included the ROG NeoCore Wi-Fi 8-concept router, AR gaming glasses that will transform the gaming experience, and the ROG Falchion Ace 75 HE keyboard with ultra-fast and highly accurate keystrokes.

ASUS announces the next generation of gaming innovations from ROG! New Experiences with the Latest Technology

ASUS announced a range of innovative new products from ROG at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. The new product line was unveiled at the “CES 2026 ROG – Dare to Innovate” virtual launch event. The following products were presented at the event

• ROG NeoCore” Wi-Fi 8 concept router and Wi-Fi 8 real-world throughput testing
• ROG XREAL R1, a 240Hz micro OLED FHD (1920 x 1080) AR gaming glasses
• ROG Kithara” headset with high-quality audio
• ROG Falchion Ace 75 HE” layout gaming keyboard with ultra-fast and precise keystrokes

The products introduced at the event consisted of products for the global market and concept products in development, including products that are not yet available in Japan. For further information and details, please visit the official X (@ASUSROGJP ).

ROG NeoCore” Wi-Fi 8 Concept Router Dawns the Technology Era!

ROG

The ROG NeoCore Wi-Fi 8 router not only delivers a significant improvement in throughput compared to Wi-Fi 7, but also up to twice the medium-range throughput, twice the IoT coverage, and up to one-sixth the P99 latency. This virtually eliminates latency, making it ideal for cloud streaming, real-time voice communication, multi-device team play, and a wide range of other situations. With the launch of ROG NeoCore and the world’s first Wi-Fi 8 real-world throughput tests, we are once again demonstrating our leadership in next-generation Wi-Fi innovation. The first Wi-Fi 8 home router will be available globally in 2026, and will not be available in Japan until further notice.

ROG XREAL R1″ AR gaming glasses for an immersive and realistic gaming experience

ROG XREAL

ROG

Developed in partnership with XREAL, the award-winning AR Smart Glasses for the general public, the XREAL R1 features a 240Hz micro OLED FHD (1920 x 1080) display and is compatible with PCs and other consoles via the ROG Control Dock. The ROG Control Dock provides high connectivity and compatibility with PCs and other consoles. Designed to be optimized for ROG’s portable gaming console, ROG Ally, the headset features a wide 57° viewing angle, native 3-DOFs with 3-axis head movement detection, electrochromic dimming technology, and premium sound audio by Bose. Wear them wherever you go and enjoy the high performance and stunning visual experience that only ROG can deliver.

ROG and HIFIMAN have collaborated to develop the “ROG Kithara” headset for gamers.

ROG and the high-end audio brand HIFIMAN have jointly developed the ” ROG Kithara ” headset for gamers! The headset features an open-back acoustic design and ROG’s customized HIFIMAN 100mm planar field drivers for crisp, realistic, and lifelike sound. A balanced headphone cable with interchangeable plugs and a USB-C adapter are included to ensure high compatibility with a wide range of devices and uncompromised sound quality. The headset is also equipped with a full-band MEMS boom microphone optimized for competitive situations and designed for gamers who demand true hi-fi sound for accurate and clear in-game communication.

ROG Falchion Ace 75 HE 75% Layout Gaming Keyboard with Rapid Trigger

ROG Falchion

PR TIMES

PR TIMES

The ” ROG Falchion Ace 75 HE ” builds on the technology of its predecessor, the “ROG Falchion Ace HFX”. It features a more spacious 75% layout than all models, upgraded ROG HFX V2 magnetic switches, and the newly developed ROG Hall sensor. In addition, a new sensitivity adjustment wheel has been introduced for easy adjustment on the unit, and the multi-function buttons, interactive touch panel, and popular Rapid Trigger toggle continue to be included. In addition, an ultra-fast polling rate of 8000 Hz provides ultra-fast and highly accurate key input. A convenient carrying case is also included, making it easy to take the device outside! The product will be available in Japan around February 2026.

©ASUSTeK Computer Inc. All rights reserved.

Razer AI Gaming Investment: Strategy and Scope

Although Razer is best known for its gaming mouse, keyboards, and laptops, its expansion into artificial intelligence represents a significant strategic shift. The Razer $600 million investment will be implemented across devices, developer tools, and ecosystem infrastructure. Additionally, it will also enable the company to engage approximately 150 AI scientists over the next few years to develop solutions that combine artificial intelligence and core gaming experiences, thus putting it at the forefront of the evolving AI gaming scene.

Reportedly, this step is part of Razer’s bigger AI gaming investment strategy, which aims to redefine how players interact with games and technology. Its key priorities will include AI-native hardware with breakthroughs such as Project Motoko. Powered by Qualcomm Snapdragon technology, the device, Project Motoko, is an AI-enabled wearable headset that provides real-time visual and audio processing, with the goal of redefining immersive gaming and interactive experiences.

The gaming controller market is a vital component of the global interactive entertainment ecosystem, supporting console, PC, and mobile gaming platforms. The market was valued at USD 4.23 billion in 2025 and is expected to reach approximately USD 8.66 billion by 2036, expanding at a compound annual growth rate (CAGR) of 6.75% during the forecast period from 2026 to 2036. Market expansion is supported by the steady growth of the global gaming population, rising esports engagement, and continuous innovation in controller design and connectivity.

Gaming Controller Industry Demand

The gaming controller market comprises handheld input devices designed to interact with gaming platforms, allowing players to control in-game actions with precision and responsiveness. These controllers are compatible with consoles, PCs, smartphones, and cloud gaming platforms, and are available in various configurations tailored to different gaming genres and user preferences.

Industry demand is driven by the cost-effectiveness of gaming controllers compared to high-end gaming peripherals, their ease of use and quick setup across multiple platforms, and their long operational life, supported by durable materials and modular component designs. The growing popularity of competitive gaming, casual mobile gaming, and immersive gameplay experiences continues to fuel demand across both consumer and professional segments.

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Gaming Controller Market: Growth Drivers & Key Restraint

Growth Drivers

• Expansion of the Global Gaming and Esports Ecosystem

The rapid growth of console, PC, and mobile gaming—along with the rise of esports and streaming platforms—has significantly increased demand for high-performance and specialized gaming controllers.

• Technological Advancements in Controller Design

Innovations such as adaptive triggers, haptic feedback, motion sensing, ergonomic layouts, and cross-platform compatibility enhance user experience and drive replacement and upgrade cycles.

• Cost-Effective Manufacturing and Outsourcing Trends

Manufacturers increasingly rely on outsourced production and component sourcing to reduce costs while maintaining quality, enabling competitive pricing and wider market penetration.

Restraint

• Compatibility and Standardization Challenges

Differences in platform ecosystems, operating systems, and device specifications can limit universal compatibility, creating barriers for consumers seeking multi-platform solutions.

Gaming Controller Market: Segment Analysis

Segment Analysis by Type

• GamePad: The most widely adopted controller type, favored for versatility across console, PC, and mobile gaming.

• Joystick: Preferred in simulation and flight-based games, offering precise directional control.

• Trackball: Used in niche gaming and accessibility applications.

• Steering Wheel: Strongly associated with racing and driving simulation games, emphasizing realism.

• Throttle Quadrant: Common in advanced flight simulators and professional setups.

• Others: Include specialized and customizable controllers designed for accessibility and professional esports use.

Each product type contributes to market demand based on gaming genre popularity and user preferences.

Segment Analysis by Connectivity

• Wired Controllers: Valued for low latency, reliability, and competitive gaming performance.

• Wireless Controllers: Experiencing growing adoption due to convenience, mobility, and advancements in wireless technology.

Connectivity options significantly influence consumer choice and product differentiation.

Segment Analysis by Material Component

• Plastic / Polymer-Based Housing: Dominates due to lightweight design, durability, and cost efficiency.

• Metal Components: Enhance structural strength and premium feel in high-end controllers.

• Rubber / Silicon Parts: Improve grip, comfort, and extended usage performance.

• Advanced Materials: Include carbon fiber and specialized coatings used to enhance durability, aesthetics, and heat resistance.

Material selection plays a critical role in product quality, pricing, and user comfort.

Segment Analysis by Distribution Channel

• Offline: Includes specialty electronics retailers and gaming stores that allow hands-on product experience.

• Online: Rapidly expanding channel driven by convenience, broader product availability, and direct-to-consumer sales models.

Distribution strategies significantly influence brand visibility and market reach.

Segment Analysis by End User

• Individual Gamers: Represent the largest consumer base, spanning casual to professional players.

• Console Gamers: Drive demand for platform-specific and officially licensed controllers.

• Mobile Gamers: Increasingly adopt compact and wireless controllers to enhance gameplay experience.

Gaming Controller Market: Regional Insights

North America

North America represents a mature and innovation-driven market, supported by a large gaming population, strong esports culture, and high adoption of premium gaming accessories. Continuous hardware upgrades and content creation further stimulate demand.

Europe

Europe benefits from a diverse gaming community, growing esports events, and strong demand for ergonomic and high-quality peripherals. The region also shows rising interest in sustainable and durable gaming accessories.

Asia-Pacific (APAC)

APAC is the fastest-growing region, driven by massive mobile gaming adoption, expanding esports ecosystems, and a strong manufacturing base. Increasing disposable income and technological innovation further accelerate regional demand.

Top Players in the Gaming Controller Market

The gaming controller market is highly competitive, featuring a mix of global electronics brands and specialized gaming accessory manufacturers. Key players include ACCO Brands Corporation (U.S.), AndGAMER Co., Ltd. (China), Backbone (U.S.), ByoWave Proteus Controller (Ireland), EasySMX Co., Limited (China), Extremerate Limited (China), GameSir (China), Guillemot Corporation S.A. (France), GULI TECH CO., LTD (China), Logitech International S.A. (Switzerland), Mad Catz Global Limited (China), Microsoft Corporation (U.S.), NACON (France), Nintendo Co., Ltd. (Japan), Razer Inc. (U.S.), Sabrent (U.S.), Shenzhen Ipega Electronic Technology Co., Ltd. (China), and Sony Group Corporation (Japan), all of which drive market growth through innovation, brand strength, and global distribution networks.

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