In a bold strategic move, Raketech Group recently announced the sale of its remaining US tipster and subscription assets for €1.25 million. This decision follows a comprehensive review aimed at sharpening the company’s focus on scalable digital solutions. The divestment includes brands such as Winnersandwhiners.com, Picksandparlays.net, and Statsalt.com, which together held a book value of around €1.0 million. The payment is structured over 18 months, reflecting confidence in the assets’ ongoing value while allowing Raketech to reallocate resources to its core strengths.
This sale builds on a previous divestiture in 2024 when Raketech sold its offline advisory sales operations in the US for $2.25 million. CEO Johan Svensson has emphasized that the company’s future lies in “scalable digital models” that can outperform traditional advisory sales through automation, data analytics, and platform-based approaches. The move aligns with Raketech’s platform-first strategy and financial discipline, focusing on areas where it holds commercial and technological advantages.
Understanding the Sports Tipster Market: A Multi-Billion Dollar Ecosystem
The sports tipster market operates within the broader context of a global sports betting industry valued at $175.51 billion in 2024, with projections reaching $354.89 billion by 2032. Professional tipsters have evolved from informal sports forum contributors to sophisticated analytical businesses that blend data science, proprietary algorithms, and deep sports knowledge. These experts provide predictions and insights to bettors, typically operating on subscription models or commission-based structures.
The tipster ecosystem serves multiple market segments, from casual recreational bettors to serious gamblers seeking professional guidance. Research indicates that many sports bettors utilize tipster services during their gambling activities, though selection often relies more on personal recommendations and word-of-mouth rather than objective performance data. This creates interesting market dynamics where reputation and marketing prowess sometimes outweigh actual predictive accuracy.
The rise of digital platforms has democratized access to tipster services while simultaneously increasing competition. Traditional tipsters who once operated through personal networks now compete with AI-powered prediction engines, statistical modeling platforms, and large-scale affiliate marketing operations. This transformation has created both opportunities and challenges, as evidenced by Raketech’s strategic decision to exit direct tipster operations in favor of platform-based approaches.
Market data suggests the average sports bettor places wagers of approximately $171.69 per bet, with a median of $50, indicating significant financial engagement across diverse betting behaviors. This substantial betting volume creates a lucrative market for tipster services, particularly when scaled through digital platforms that can serve thousands of subscribers simultaneously.
From Traditional Advisory Sales to Scalable Digital Models
The traditional advisory sales model in online gaming relied heavily on direct personal relationships, phone sales, and location-based services . These approaches, while effective for building trust and providing personalized guidance, faced significant scalability limitations and high operational costs. The global iGaming market, now projected to surpass $100 billion by 2025 with a compound annual growth rate of approximately 7%, demands more efficient and scalable solutions.
Digital transformation has fundamentally altered how gaming companies approach customer acquisition and retention. Modern operators increasingly rely on data-driven insights, automated personalization, and platform-based distribution models that can serve millions of users simultaneously. This shift has created opportunities for companies like Raketech to develop technological solutions that outperform traditional advisory approaches.
The affiliate marketing segment of the iGaming industry has become particularly sophisticated, with 74% of iGaming operators now utilizing affiliate marketing strategies. Average affiliate commission rates in the industry range from 25-35%, with approximately 30-40% of new iGaming customers acquired through affiliate channels. These metrics demonstrate the economic viability of platform-based approaches over traditional advisory models.
Scalable digital models offer several advantages over conventional advisory sales operations. They can process vast amounts of data in real-time, provide personalized recommendations to thousands of users simultaneously, and adapt quickly to changing market conditions. Machine learning algorithms can analyze betting patterns, odds movements, and historical performance data to generate insights that would be impossible for human advisors to produce at scale.
Raketech’s Evolution: From Startup to Affiliate Powerhouse
Founded in 2010 and based in Malta, Raketech began as a small venture helping friends navigate the iGaming world. Over the years, it has grown into a publicly traded affiliate marketing leader with a focus on sports and gaming comparison services, online guides, and community-driven content. Despite a 23% revenue decline to €61.2 million in 2024, Raketech maintained a healthy adjusted EBITDA margin of 24%, reflecting operational resilience amid transformation.
Central to Raketech’s growth is its entrepreneurial partnership model, where the company provides commercial infrastructure—agreements, sales, finance, data, and technology—while partners handle product development, content creation, and SEO. This approach has boosted efficiency and allowed rapid expansion across markets and verticals, with nearly half of the Affiliation Marketing revenue now stemming from such partnerships.
Competitive Landscape: Key Players and Market Dynamics
Raketech operates in a competitive affiliate marketing landscape alongside major players such as Better Collective and Catena Media. Better Collective reported revenues of $386.7 million in 2024 but faced challenges in the US market, leading to workforce reductions. Catena Media recently appointed Manuel Stan, a veteran from Kindred Group, as CEO, signaling the importance of operator experience in affiliate marketing leadership.
Beyond iGaming specialists, broader affiliate platforms like ShareASale, Outbrain, and GoAffPro hold significant market shares, creating competitive pressure through scale and technological capabilities. Raketech’s competitive edge lies in its proprietary AffiliationCloud platform and deep industry expertise, which have earned it recognition such as the “Best Tech for Affiliates 2023” award.
AffiliationCloud: Raketech’s Technological Backbone
AffiliationCloud is Raketech’s flagship platform designed to simplify affiliate marketing by consolidating multiple operator relationships into a single interface. Publishers can access global brands with one login, reducing administrative complexity and opening new commercial opportunities.
The platform offers advanced analytics, including unique RT index scores that benchmark affiliate performance and identify areas for improvement. It supports real-time tracking, automated payments, and compliance monitoring, addressing common operational challenges in affiliate marketing.
AffiliationCloud also facilitates exclusive commercial agreements where Raketech manages entire affiliate marketing strategies for operators through a white-label service. This model has gained traction, contributing to organic growth and strengthening Raketech’s position as a platform-first company.
Affiliation Marketing: Content, Compliance, and Partnerships
Raketech’s Affiliation Marketing division operates a network of owned websites and entrepreneurial partnerships focused on delivering high-quality comparison tools, guides, and community content. The division prioritizes editorial independence and responsible marketing, differentiating itself in a market often criticized for aggressive conversion tactics.
Entrepreneurial partnerships allow Raketech to leverage specialized content creation and SEO expertise while retaining commercial control and compliance oversight. This model aligns incentives around long-term user satisfaction and regulatory adherence, critical in increasingly regulated markets.
Compliance training and transparent promotional practices are integral, ensuring content meets diverse jurisdictional requirements. Revenue sharing with partners balances growth incentives and operational efficiency, particularly in markets requiring local content relevance.
Publisher Networks: Combining Paid and Organic Growth
Raketech’s Publisher Networks consist of both paid traffic acquisition and organic content partnerships. The paid network, Raketech Network, manages affiliate relationships and commercial agreements to drive targeted traffic to operators, requiring sophisticated campaign optimization.
The organic network partners with independent publishers who create engaging content, often under revenue-sharing models that preserve editorial independence. This approach is effective in markets where local expertise and compliance are paramount.
Technological tools such as real-time reporting and automated optimization empower publishers to maximize campaign performance. Quality control mechanisms reward high-performing publishers with preferential commercial terms and early access to new partnerships.
International expansion of Publisher Networks balances local market adaptation with centralized technological infrastructure, enabling Raketech to scale efficiently while respecting regional regulatory frameworks.
SubAffiliation: Operator-Centric Affiliate Marketing
SubAffiliation is Raketech’s innovative model combining direct operator relationships with affiliate network capabilities. It offers operators access to diverse traffic sources through a single commercial agreement while maintaining control over brand and promotional strategies.
Through exclusive commercial agreements, Raketech manages affiliate recruitment, campaign execution, and optimization on behalf of operators. This white-label approach allows operators to leverage Raketech’s platform and expertise without building internal affiliate management teams.
The model’s success hinges on maintaining high-quality affiliate relationships and meeting operator-specific performance and compliance standards. Technologically, SubAffiliation builds on AffiliationCloud with customized portals, reporting, and integration capabilities, facilitating seamless operator workflows.
This approach accelerates market entry for operators and enhances affiliate marketing efficiency, making it an attractive option in competitive and regulated markets.
Startup Opportunities in the Affiliate Marketing Ecosystem
The affiliate marketing industry’s rapid evolution creates numerous opportunities for innovative startups, particularly in specialized niches and emerging technologies. The industry’s projected growth to $27.78 billion by 2027, combined with 81% of brands utilizing affiliate programs, indicates sustained demand for creative marketing solutions and technological innovations.
Artificial intelligence and machine learning present significant opportunities for startups developing automated optimization tools. These technologies can analyze vast datasets to identify performance patterns, predict campaign effectiveness, and automate bidding strategies. Startups focusing on AI-powered affiliate management tools could capture substantial market share as operators seek more sophisticated optimization capabilities.
Niche-specific affiliate platforms represent another high-potential opportunity area. While established players like Raketech dominate broad iGaming categories, specialized markets such as esports betting, crypto gaming, and mobile-first platforms remain underserved. Startups that develop deep expertise in these emerging niches can build sustainable competitive advantages before larger competitors enter these markets.
Content automation and personalization technologies offer opportunities for startups to serve both affiliates and operators. Tools that can generate localized content, optimize promotional strategies for different audience segments, and automate compliance monitoring address persistent pain points in affiliate marketing operations. These solutions become increasingly valuable as regulatory complexity increases across different jurisdictions.
Mobile-first affiliate marketing platforms represent another emerging opportunity. With mobile gaming representing the fastest-growing segment of the iGaming market, startups that develop sophisticated mobile attribution, engagement, and conversion tools can capture value in this expanding market. The technical challenges of mobile attribution create opportunities for innovative solutions that improve campaign effectiveness.
Performance marketing technology focused on alternative traffic sources presents additional startup opportunities. As traditional digital advertising platforms implement stricter policies around gaming content, affiliates and operators need alternative channels for user acquisition. Startups that develop innovative approaches to influencer marketing, podcast advertising, or emerging social platforms can create valuable market positions.
The increasing importance of compliance and responsible marketing creates opportunities for startups developing automated compliance monitoring and reporting tools. These solutions help affiliates and operators navigate complex regulatory environments while maintaining promotional effectiveness. The global nature of the iGaming industry makes scalable compliance solutions particularly valuable for companies operating across multiple jurisdictions.
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