NIL
Target Report
There was a time when signage and event graphics were primarily viewed as an extension of commercial print. The business was transactional, deadline-driven, and rooted in production. That time has passed. March’s M&A activity provides further evidence that event graphics have fully crossed into a new category: a hybrid of visual communications, logistics, experience design, […]

There was a time when signage and event graphics were primarily viewed as an extension of commercial print. The business was transactional, deadline-driven, and rooted in production. That time has passed. March’s M&A activity provides further evidence that event graphics have fully crossed into a new category: a hybrid of visual communications, logistics, experience design, and brand execution. Two acquisitions—Wasserman’s purchase of bluemedia and Impact XM’s acquisition of Touch Associates — mark the continued evolution of this space and the growing sophistication of what was once simply called “signage.”
The Super Bowl of Wide Format
Wasserman, a global sports marketing and talent management agency, acquired Arizona-based bluemedia, a firm well known for transforming environments through large-format printing, installation, and branding. Bluemedia was founded in 1997 as a consulting company that provided signage and merchandising for small golf charity events. While bluemedia’s capabilities now span building wraps, experiential displays, and innovative architectural graphics, the company is perhaps best recognized for its work with major sporting events, national sponsorships, and iconic outdoor productions. The company has come a long way from its humble beginning: in addition to brand activations for major national brands, bluemedia’s work was all over New Orleans as they wrapped up the company’s eleventh year as the main décor contractor for the Super Bowl, probably the best and most demanding showcase for high-impact, high-stakes graphic branding! This is print that’s meant to be seen, photographed, and shared—where the physical presence of graphics serves both brand visibility and emotional engagement.
Founded in 2002 by Casey Wasserman, grandson of media mogul and super talent agent Lew Wasserman, the firm started as a boutique agency focused on talent representation in sports and entertainment. Over time, Wasserman expanded its portfolio through acquisitions and organic growth to include brand marketing, sponsorship activation, media strategy, and analytics. The company became a major force in Olympic and global sports marketing, notably playing a role in bringing the 2028 Summer Olympics to Los Angeles. The firm’s strategic positioning is built around influencing audiences at the intersection of media, athletes, and brands. Its acquisition of bluemedia is consistent with this broader vision: enabling the live experience where branding happens in real time, in full scale, and in full view.
Wasserman’s move signals an intent to further embed production and environmental branding directly into its service stack. This is less about reducing outsourcing costs and more about control—controlling the outcome, the quality, and the delivery of high-stakes, high-visibility installations. The plan is to integrate and merge the bluemedia company into the Wasserman Live division, which provides branding, signage, custom fabrication, and live event production across sports, music, entertainment, and cultural events. The merger is a great opportunity for the bluemedia team to expand and build on its huge success with US-based sporting events; Wasserman has a global presence, with operations in more than 70 cities, in 28 countries, on 6 continents.
The acquisition also suggests something else: that the ability to produce graphics is often no longer enough and must be accompanied by the ability to activate a brand in a space. For sports venues, live events, and consumer-facing pop-ups, the print is the experience. As such, bluemedia doesn’t just print banners and wrap buildings, it creates temporary environments that reflect the philosophy and character of the event, thereby enhancing the perceived value of the brand itself.
Impact XM Expands Range
Impact XM, a New Jersey-based company focused on experiential marketing and trade show activations, announced its acquisition of UK-based Touch Associates. The transaction adds a layer of international reach and event logistics expertise, reinforcing Impact XM’s capacity to serve global clients with complex, multi-region event needs. With backing by PE firm The Riverside Company, Impact XM layers this latest expansion on top of its acquisition in October 2024 of Illinois-based environmental design and fabrication company Matrex Exhibits.
Originally founded in 1973 as Impact Unlimited, a small exhibit house, the company went through several evolutions and ownership changes before becoming Impact XM in 2015 when it merged with Canadian experiential agency Aura XM (See The Target Report: Impact XM Adds Gamification to Exhibits & Events – January 2018.) Today, the company serves clients in the pharmaceutical, financial, and technology sectors with services that range from exhibit design and fabrication to strategy, content development, and digital integration. Over the past decade, the company has positioned itself at the intersection of physical and digital experiences, developing in-house capabilities for hybrid events, immersive spaces, and turnkey experiential campaigns.
Touch Associates brings a reputation for content development, live event production, and a consultative approach. The deal appears to be less about redundancy or consolidation and more about extending the range of what Impact XM can offer and increasing the company’s presence in the UK and European markets.
The experiential event market, especially as it relates to brand activations and awareness, has grown significantly more demanding in recent years. Clients expect consistent branding, technical precision, and a seamless experience across print, digital, and environmental touchpoints. Impact XM’s acquisition of Touch Associates responds to that complexity by bringing more of the puzzle under one roof.
From Production to Experience
These two deals align with a broader trend we’ve noted in previous reports: wide-format and display graphics companies that succeed are doing so not by simply printing better, but by serving a much broader range of branding services that create a visual and even total sensory immersive experience. In last month’s edition of The Target Report, we highlighted Moss, another firm that built its growth strategy not just on equipment investment in wide-format printed products but rather on its ability to offer integrated solutions across events, retail environments, and branded interiors. (See The Target Report: Think Outside the Rectilinear – February 2025.)
The Covid-19 pandemic accelerated this transformation. When trade shows and live events halted, the firms that survived were those that could pivot—offering virtual exhibit support, temporary signage for shifting regulations, or branded environments for hybrid workspaces. Those that adapted came out stronger, and they did so by embracing the idea that graphics are part of a much larger experience framework.
What we’re now seeing in M&A activity is the formal recognition of that evolution. Strategic buyers and investors are looking beyond print capacity. They want organizations that can consult, design, manage, and deliver. Firms like bluemedia and Touch Associates are attractive acquisition candidates not just because of what they can print but because of what they can plan and execute.
Graphics companies that can handle full environmental transformations—including, but not limited to, wayfinding, exhibit design, sponsorship placements, and personalized graphics—are commanding a different kind of relationship with clients. They’re not quoting against a commodity printer down the road; they are building long-term relationships that support national rollouts or a multi-market activation. That shift elevates the conversation, and the margin structure follows.
We’ve seen this model play out in the growing role of private equity in related sectors. Companies like Circle Graphics, Vomela, and others have been built out as platforms that straddle production and creative services. In each case, growth has come not just from acquiring output capabilities but from integrating service offerings that push the value chain further upstream into product development, data management, and branding strategies, as well as downstream to installation and deinstallation. (See Print Everything Everywhere All at One Place – January 2025 .)
The impact of this trend reaches beyond event graphics. It points to the diminishing utility of purely transactional print models, particularly in large-format segments where physical production is no longer the differentiator. It also reflects client expectations; brands increasingly want fewer vendors, broader capabilities, and the assurance that delivery will match the vision.
For independent print service providers still focused on hardware and throughput, this shift presents a challenge. Competing on production specs is no longer sufficient in a market where the client is buying an outcome, not a substrate. The companies gaining attention and investment via an acquisition from private equity firms or global players such as Wasserman, are those that bring print into the context of experience. For an industry long defined by mechanical capability, this is a cultural shift, and one that’s beginning to reshape how the core wide-format segment grows, invests, and competes.

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View The Target Report online, complete with deal logs and source links for March 2025
For more information on Graphic Arts Advisors, visit graphicartsadvisors.com
NIL
Mountaineers Win Big 12 Regular Season Title
Story Links Next Game: Kansas 5/16/2025 | 5 p.m. May. 16 (Fri) / 5 p.m. Kansas MORGANTOWN, W.Va. – For the second time in three seasons, the West Virginia University baseball team has won the Big 12 regular season title. Despite a 3-0 […]

MORGANTOWN, W.Va. – For the second time in three seasons, the West Virginia University baseball team has won the Big 12 regular season title. Despite a 3-0 loss to Kansas, Thursday night at Kendrick Family Ballpark, the Mountaineers clinched the outright title with Arizona State’s loss to Oklahoma State.
The Mountaineers are now 40-11 on the season and 19-7 in the Big 12 while the Jayhawks improve to 40-14 overall and 18-10 in conference play.
It is the 16th regular season title in program history for West Virginia and the second Big 12 championship, having shared the title in 2023.

In Thursday’s game, redshirt senior Griffin Kirn threw 8.0 innings while allowing two runs and striking out 10. At the plate, senior Kyle West and freshman Gavin Kelly each had two hits.
Kansas took the lead in the first with a run-scoring fielder’s choice before tacking on with solo home runs in the eighth and ninth innings.
Jayhawk pitcher Dominic Voegele, the Big 12 Preseason Pitcher of the Year, tossed 7.0 shutout innings with six strikeouts to earn the victory.
The Mountaineers will look to even the series on Friday. With expected inclement weather, first pitch is now 5 p.m.
For more information on the Mountaineers, follow @WVUBaseball on Twitter, Facebook and Instagram.
NIL
ESPN ranks Top 10 freshmen to watch in 2025 college football season
Not many storylines in college football are better than a freshman finding success. Youngsters can capture the attention of fans if their impact comes right away. The 2025 season is expected to be no different, having some stars entering the sport. ESPN has released a list of 10 first-year players to watch this year. All […]

Not many storylines in college football are better than a freshman finding success. Youngsters can capture the attention of fans if their impact comes right away. The 2025 season is expected to be no different, having some stars entering the sport.
ESPN has released a list of 10 first-year players to watch this year. All of them come from massive programs, many of which have the expectation of competing in the College Football Playoff.
Surprisingly, three of them are quarterbacks — a position extremely tough to produce as a true freshman. That being said, let’s check out the full top 10 from the Worldwide Leader.
The biggest recruiting win of the cycle went to the Michigan Wolverines. Pulling Underwood away from LSU gave Sherrone Moore his quarterback of the future.
But now, Underwood might be the present as well. Michigan opens the season on Aug. 30 against New Mexico and Underwood is expected to be the starter. A massive season ahead for a program looking to get back to winning ways.

There is going to be a hill for Russell to climb if he sees the field early on. Alabama head coach Kalen DeBoer recently stated the Crimson Tide would roll with Ty Simpson if there were a game to play in the immediate future.
Even so, ESPN is going to be keeping an eye on Russell during his true freshman campaign. After all, he finished as a Five-Star Plus+ prospect and No. 2 overall per the On3 Industry Ranking.
Dan Lanning and Will Stein were able to go into the Lone Star State and pull one of the best players. Moore was previously committed to LSU and Texas was heavily involved. He still chose to play in the Pacific Northwest at Oregon.
Wide receivers are able to produce in the Ducks’ scheme at a high level. And when you have to talent of Moore, numbers are expected to pile up in a big way.
Uncharacteristically, Oklahoma found itself in desperate need of offensive line help. Fasusi was not the only big-time recruit in the OU class but certainly projects as someone would could make a quick impact.
Left or right side, Bill Bedenbaugh could work Fasusi at multiple spots. Snaps will be there throughout the season, and if he can develop, maybe earn a starting place as the season progresses.

Texas is going to rely on outside faces at defensive tackle this season. Steve Sarkisian hit the NCAA transfer portal hard, bringing in four guys. However, Terry might be too talented to be kept off the field over other experienced players.
In-state Georgia finished runner-up for Terry, shocking some of the recruiting world. Texas now has quite a player to work with heading into the 2025 season.
Deion Sanders has only really known one quarterback during his two seasons at Colorado: his son. So, with Shedeur leaving for the NFL, a new face of the program was needed.
Lewis reclassified to 2025 and heads out West from Carrollton (GA). A quarterback battle is taking place with Liberty transfer Kaidon Salter, possibly moving Lewis down ESPN’s list a tad.
Ohio State was home to the freshman who made the biggest impact last year. ESPN has Sanchez slated at No. 7 but the Buckeyes have hope that Sanchez’s level is similar to Jeremiah Smith.
A young, talented defensive back calling Columbus home is nothing new. Not many have this much buzz coming out of spring practice, though. Sanchez appears to have a bright future ahead.

Speaking of talented defensive backs, LSU needed to add one to its roster. The secondary has been a massive hole under Brian Kelly during his time in Baton Rouge. Pickett was about as must-get as you can have.
LSU hopes the perceived talent translates on the field if given early playing time. Corey Raymond is known to produce star players and needs to hit quickly with Pickett.
In a list filled with skill position players, never would you expect USC to be one with a defensive lineman. But Lincoln Riley splashed with Stewart out of the Boot to bring a talented pass rusher to Los Angeles.
Position versatility is certainly there for Stewart as he settles in. Another reclassification, the former four-star, should still be playing high school football. Instead, he projects as a potential impact player for the Trojans.
Running back is a popular position for freshmen to make an impact. Clemson certainly needs an impact runner and Davidson provides a ton of potential.
Quarterback Cade Klubnik is Clemson’s returning leading rusher. Dabo Swinney might have no problem handing the ball off to a first-year player in order to fix the issue.
NIL
Recruit at center of NIL arguments
Jackson Cantwell Commitment: Miami Hurricanes football lands top recruit Nixa High School’s Jackson Cantwell picked Miami (Florida) as his college destination during a ceremony on Tuesday afternoon in Nixa. Since committing to the Miami Hurricanes football program, Nixa offensive tackle Jackson Cantwell has been the source of much online argument because of national reports of […]


Jackson Cantwell Commitment: Miami Hurricanes football lands top recruit
Nixa High School’s Jackson Cantwell picked Miami (Florida) as his college destination during a ceremony on Tuesday afternoon in Nixa.
Since committing to the Miami Hurricanes football program, Nixa offensive tackle Jackson Cantwell has been the source of much online argument because of national reports of what he’ll receive in Name, Image and Likeness compensation.
Some reporters covering the Hurricanes’ football program believe such reports of his compensation resulted from intentional leaks by the other programs pursuing the top-ranked recruit. Cantwell’s family has downplayed the extent of the compensation and its impact on his decision to commit to the Hurricanes.
“It’s just a blessing to get paid to play the game I love,” Cantwell said Tuesday when asked directly about NIL, while also praising the work done by his agent, Drew Rosenhaus. “There are so many people who dream about getting to do that. The NFL is usually the end-goal, and it is for me as well.”
Jackson Cantwell calls out national college football reporter
National college football reporter Pete Nakos of On3 Sports reported a week before Cantwell’s decision that Miami had offered him a $2 million NIL deal, which was said to be the most of any school.
While Cantwell talked up his relationship with the Miami coaching staff and its ability to develop offensive linemen into NFL prospects, the report still led many to believe the only reason Cantwell picked Miami over schools like Georgia, Oregon and Ohio State was because of money.
In a one-on-one interview with DawgNation, a Georgia website that attended Cantwell’s commitment, Cantwell called out Nakos for the report.
“It’s not the same narrative that people like Pete Nakos are pushing right now,” Cantwell said. “The false narrative that that’s why I’m choosing… I think relationships won out with Miami.”
Miami Hurricanes football reporters call out report
Miami insiders were also quick to call out the reports.
“When you see a story like this, you ask yourself where it came from,” a report by CanesInSight said. “The agenda here is crystal clear, and Georgia knows how to play this game. It’s ‘let’s make this seem like that if he goes to Miami, it’s only because of money.’ Then, if he chooses Miami, then it’s that he’s following the bag, and it’s a stigma on the kid. It’s a strategic leak by people who want him in Georgia.”
Mike Ryan, an executive producer on The Dan Le Batard Show with Stugotz and owner of CanesInSight, doubled down against the report after Cantwell committed.
“A lot of bad leaks started sprouting out last week about Miami having the most aggressive NIL offer,” Ryan said on X. “Always a pretty solid indicator other schools feel like they’re losing a battle. It’s weird when Miami loses a recruiting battle to Oregon or UGA, it’s never about NIL somehow.”
Jackson Cantwell said relationships led him to Miami Hurricanes football
Throughout his recruitment, Cantwell, a 6-foot-8, 320-pounder, spoke at length about his relationship with and appreciation for Miami coach Mario Cristobal and offensive line coach Alex Mirabal, calling them the best developers of offensive linemen in the nation. He often pointed to their track record, specifically the rise of offensive tackle Penei Sewell, now one of the better linemen in the NFL.
Miami should have multiple offensive linemen drafted in the 2026 NFL Draft, including Francis Mauigoa, who is being touted as a first-rounder.
“Whenever you have Mario Cristobal and Alex Mirabal, you know you’re gonna be in a good spot and you’re going to be developed by some of the best out there,” Cantwell said. “They’re producing guys, and they’re really successful. The guys up front have turned their program into a winner. I’m just excited to be a part of that.”
Still, the unknown amount of money the 16-year-old will make has been the source of argument, ignoring that Georgia, Oregon and Ohio State also likely had large sums on the table.
Jackson Cantwell recruiting coverage
NIL
Reece Potter knew he would commit the second Kentucky called: “It’s a dream come true.”
Miami (OH) transfer Reece Potter didn’t know what to expect when he entered the portal in late March — but he certainly didn’t expect things to unfold the way they did in April, then early May. His phone wouldn’t stop ringing, hearing from programs and coaches he never would have imagined would be prioritizing him […]

Miami (OH) transfer Reece Potter didn’t know what to expect when he entered the portal in late March — but he certainly didn’t expect things to unfold the way they did in April, then early May. His phone wouldn’t stop ringing, hearing from programs and coaches he never would have imagined would be prioritizing him after two seasons in the MAC.
Among them? North Carolina, Washington, Louisville and UConn.
“It was really crazy. The phone was always ringing with different people talking to you, trying to give their pitch on why you should go to their school,” he told KSR. “It was crazy. It was really cool hearing from all these schools, the Hubert Davises and Dan Hurleys — I mean, it’s just wild. There were some people that I grew up watching and you watch on TV every day. It’s wild for those people — you get that call and it says ‘Maybe: Hubert Davis’ or however it was marked. It’s wild for sure, it was fun.”
Then the text messages and phone calls came in. At that point, it was over.
“Once Kentucky called me, it was like, ‘It’s time, I’m done talking to these people. Let’s get to the business,’” Potter said.
As a Lexington, the opportunity to return home and play for the winningest tradition in college basketball history was too much to pass up. Sure, other schools offered more playing time (and maybe more cash), but Kentucky was selling something money can’t buy.
The process wasn’t immediate, though. He knew immediately he wanted to wear the blue and white, but his parents wanted him to take a deep breath and think through the decision, not committing out of emotion.
“When Kentucky called me, it was a dream come true, but I still had to make the best decision for myself,” he told KSR. “Always in the back of my mind it was like, ‘You’ve got to go there. You have to go there.’ But my parents were very supportive, they were like, ‘Just take your time, just kind of see what’s all out there.’
“Once they contacted me, I took a week to settle down a little bit. Right away, I was like, ‘Yeah, yeah, I’m going there. I’m going there.’ My dad was like, ‘Relax, relax. I know that’s your dream school, but just take a week for yourself. Really understand what that would mean for you, if that’s the decision you want.’”
Then a week went by and he was just as excited then as he was when the process started, confirming what he knew from day one: Kentucky was home.
“So after that week, I kind of got down to contacting the other schools, like, ‘What’s the deal here?’ I always knew I was going here, so it was easy after that,” Potter said. “I called my parents, I was like, ‘I’m going there.’ They were like, ‘Yeah, we always knew you were gonna do that, but we just wanted you to make the best decision for yourself.’ So I’m glad it’s over, and I’m glad to be able to be a part of this.”
How is he feeling a little over a week following his commitment, the dust now settled ahead of move-in to open June?
“The decision was a dream come true, for sure. All of the hecticness is out of the way, so now, I’m able to relax and kind of just enjoy this decision I was able to make,” he continued. “It’s setting in, for sure. It’s still a dream come true. I
“‘m just waiting to put on the jersey for the first time and be able to walk out to Rupp Arena. That’s going to be the biggest thing.”
Once a kid watching Kentucky as a fan, he now gets to represent his hometown as a Wildcat himself. Quite the dream come true.
NIL
Oklahoma, Texas A&M among the contenders in NCAA softball tourney
OKLAHOMA CITY — Oklahoma looked primed to have a bit of a drop-off this season. What You Need To Know Texas A&M is the No. 1 overall seed after falling just short of the Women’s College World Series last year Fourteen of the SEC’s 15 teams made the tournament Nine are seeded and hosting regionals […]

OKLAHOMA CITY — Oklahoma looked primed to have a bit of a drop-off this season.
The four-time defending Women’s College World Series champion Sooners lost the core of the group that had won those titles.
Thanks to the transfer portal and an already deep roster, coach Patty Gasso’s team is back in a familiar spot. Oklahoma enters the NCAA Tournament as the No. 2 overall seed.
The Sooners want more. Many key players are freshmen and transfers who haven’t won a national title.
Pitcher Sam Landry was honored as the Southeastern Conference’s newcomer of the year. The transfer from Louisiana was the No. 1 overall pick in the Athletes Unlimited draft. She’s 19-4 with a 2.04 ERA.
Two of the Sooners’ most powerful hitters are freshmen. Gabbie Garcia has 16 homers and Nelly McEnroe-Marinas has 14.
In the circle, freshman Audrey Lowry is gaining confidence. She’s 6-0 with a 3.24 ERA. She threw three perfect innings in relief in an SEC semifinal win over Arkansas.
“I don’t think any of them have felt like they’ve arrived yet,” Gasso said of her freshmen. “Their work ethic is quite different in a in a wonderful way of how you would want to see freshmen come in, and they just keep asking for more — coming in and hitting at night on their own, those types of things. And it shows.”
Oklahoma (45-7) opens regional play Friday against Boston University. Omaha and California also are in the regional and will play each other Friday.
The Sooners have won in less spectacular fashion than in past years, but the results largely have been the same. In their first season in the SEC, the Sooners won the regular-season title and tied for the tournament title after the final against Texas A&M was canceled because of weather.
Oklahoma’s biggest stars on offense have been sophomores Ella Parker and Kasidi Pickering, both holdovers from last year.
Parker leads the Sooners with a .417 batting average. She has 11 homers and 44 RBIs and leads the team with 17 doubles. Pickering is hitting .404 with 14 homers and 45 RBIs.
Oklahoma is the clear favorite to advance, but Gasso doesn’t want to hear it.
“I’m not listening to what naysayers might say or, ‘Well, you’ve got the easiest (regional),’” she said. “When people say that, you just have to plug your ears.”
Angry Aggies
Texas A&M is the No. 1 overall seed after falling just short of the Women’s College World Series last year.
The Aggies almost knocked off No. 1 seed Texas in a Super Regional in 2024. Texas A&M won the opener, then led Game 2 before the Longhorns rallied to win in extra innings. The Aggies trailed 6-2 in the decisive third game, then scored three runs in the seventh before losing 6-5.
All three games in the super regional were decided by one run. Texas went on to be the national runner-up.
Now, Texas A&M (45-9) is in Texas’ position.
Emiley Kennedy has a 21-4 record with a 2.68 ERA.
Mya Perez leads the Aggies with a .447 batting average, 14 homers and 68 RBIs. Amari Harper is hitting .407 and Koko Wooley is hitting .393. KK Dement has 13 homers.
SEC power
Fourteen of the SEC’s 15 teams made the tournament.
Nine are seeded and hosting regionals — No. 1 Texas A&M, No. 2 Oklahoma, No. 3 Florida, No. 4 Arkansas, No. 6 Texas, No. 7 Tennessee, No. 8 South Carolina, No. 10 LSU and No. 15 Alabama.
Ten of the past 12 national champions come from the current SEC, with Oklahoma having won six of those titles.
Familiar face?
Florida State, which won the national title in 2018 and was runner-up in 2021 and 2023, will try to return to the WCWS.
The Seminoles (46-9), who lost to Oklahoma in a Super Regional last year, are the No. 5 seed and the highest-seeded team outside the SEC.
Isa Torres, a finalist for USA Softball Collegiate Player of the Year, is hitting .447 with eight homers and 44 RBIs.
The Seminoles open play Friday against Robert Morris. Auburn and South Florida also are in their regional.
New Big Ten
The Big Ten is well-represented with the addition of ex-Pac-12 powers UCLA, Oregon and Washington. The newly expanded conference sent eight teams to the NCAA Tournament.
No. 9 seed UCLA (49-10) hosts UC Santa Barbara on Friday. The Bruins have won a record 12 national titles.
No. 16 seed Oregon (47-7), the Big Ten regular-season champion, will begin postseason play at home against Weber State on Friday.
Washington (34-17) is in the Lubbock Regional with No. 12 seed Texas Tech.
Five of the old Big Ten teams qualified. Michigan, the Big Ten Tournament champion, is in the Austin Regional with Texas. Indiana, Nebraska, Ohio State and Northwestern also received bids.
Indiana (33-18) leads the nation with a .368 team batting average. The Hoosiers are in the Fayetteville Regional with Arkansas.
Hokie spoilers
Virginia Tech could be a problem in the Tuscaloosa Regional.
The Hokies (41-11) feature two players who were selected in the Athletes Unlimited draft. The Blaze took pitcher Emma Lemley at No. 3 and the Bandits chose utility player Cori McMillan at No. 4.
McMillan is a finalist for USA Softball Collegiate Player of the Year. She leads the nation with 30 homers and has 63 RBIs in one of the most prolific power-hitting seasons in Division I softball history.
Michell Chatfield has 15 homers and Bre Peck has 14.
Lemley has a 17-7 record and a 2.74 ERA with 180 strikeouts in 148 innings.
The Hokies open Friday against Belmont. Alabama plays Jackson State in the other game on Friday.
NIL
The MyPerfectFranchise Daily Recap: The bigger picture in UGA recruiting
Here is the May 15 edition of The Daily Recap presented by My Perfect Franchise. The bigger picture Rivals’ Adam Gorney excellently laid out the practical way to approach what happened between Georgia and offensive lineman Jackson Cantwell, who committed to Miami on Tuesday. Most felt Cantwell was going to choose Georgia up until the […]

Here is the May 15 edition of The Daily Recap presented by My Perfect Franchise.
The bigger picture
Rivals’ Adam Gorney excellently laid out the practical way to approach what happened between Georgia and offensive lineman Jackson Cantwell, who committed to Miami on Tuesday.
Most felt Cantwell was going to choose Georgia up until the day of his commitment ceremony. However, his relationship with the Miami coaching staff and a hefty NIL compensation package ended up swaying the Hurricanes’ way. While the recruiting loss stings, Gorney pointed out that head coach Kirby Smart is not going to put that kind of money on the line for one player.
While talent is key in college football, there are many other factors involved. After all, no one player is bigger than the overall concept of a team.
“Smart is just not going to push his entire stack into the middle on one player, say, Cantwell,” Gorney wrote. “If the Bulldogs can circle back on five-star Immanuel Iheanacho or make a less-costly run at four-stars Carter Scruggs, Malakai Lee, Ekene Ogboko and others, that might be more rewarding in the end. At least, that’s the bet Smart is making.
“With more NIL money freed up as Cantwell packs his flip flops for South Beach, Georgia can spread more around to multiple offensive linemen, to four-star tight end Mark Bowman, to four-star all-purpose back Derrek Cooper, to five-star linebacker Tyler Atkinson and others.”
There are numerous approaches to building a roster. Smart’s preferred method in the NIL era is to get as many talented and motivated players on his team. Paying a large sum on one player is going to cut into what the program can afford on other players.
In addition, back in March, Smart said what he wants to see out of young players in his program.
“I want to see the fire,” Smart said. “I want to see the passion, the energy. I want to see who wants to be a good football player. Who really cares about this game. Like, they care more about the game than they do their NIL revenue stream. Like if you really, really, really care about the game and want to be good it doesn’t matter about any kind of money. It matters how I play the game and more and more we’re seeing across college football, the purest, the ones that care about the game the most, play the hardest.”
“And usually the team that plays the hardest wins. I know everybody thinks it’s just whoever is more talented but there is a whole lot to how hard you play and how much you care about it.”
Still a great offensive line
Heading into the 2025 season, Georgia figures to field a great offensive line. In fact, ESPN analyst Cole Cubelic believes the Bulldogs have the best offensive line in the SEC.
“I think last year is a bit of an anomaly for Georgia,” Cubelic said. “Right this second, I am going with Georgia as the No. 1 group. I think injuries got in the way.”
Cubelic is confident in the bulk of Georgia’s line, including center Drew Bobo, who is set to replace Jared Wilson as a starter. Interestingly enough, he said that Earnest Greene is among the few question marks of the group.
“I am going to give Earnest Greene a little bit of a pass, …” Cubelic said. “I’ve seen great football in this kid. It’s out there. The film of Earnest Greene being dominant is there. Consistently can it come back? Maybe, if it does, I think Georgia’s got a chance to be the best offensive line in the SEC.”
Also on UGASports
Film don’t lie: Drew Bobo.
Ryland Zaborowski continues to progress from his elbow injury.
Previewing No. 4 Georgia’s upcoming baseball series against Texas A&M.
One last homestand
Are you a displaced corporate executive or want to put your career in your own hands? Or are you an experienced entrepreneur wanting to diversify? Well, Andy Luedecke can help!
Andy is a longtime Rivals board member, diehard college football fan and franchise veteran. He owns multiple franchises and businesses and uses his expertise to help others find their American Dream through a very thorough and FREE consultation process.
Call Andy, put your life and career in your own hands. It’s 100% free, so what do you have to lose?!!
Find Your Perfect Franchise at MyPerfectFranchise.Net
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