On Tuesday, the University of Arkansas announced a new partnership with TheLinkU to expand name, image and likeness opportunities for Razorback student-athletes. Since then, I have taken some time to explore the website and hit all the buttons to see what all it entails. My early opinion? It’s actually pretty good.
First the backstory… Arkansas has gone through two failed platforms that attempted to enhance and streamline the NIL experience for its student-athletes in ONEArkansas and Arkansas Edge. ONEArkansas focused largely on non-profits and charitable works, while Edge was managed by Blueprint Sports in what turned out to be — at least from Arkansas’ perspective — a failed effort to connect fans, businesses and athletes.
First, before you read my opinion, I must acknowledge that I opened this website with a little prayer of hope for a new age and without the skepticism I have been dragging with me the last few years… I am trying to put that behind me as we move forward to 2026 and the Ryan Silverfield era. So understand my mental state on this New Years Eve is one of hope.
So, I am pleased with what I am seeing with regard to the layout and structure at TheLinkU. Backed by a little hope and faith for a new era, I think there is a lot of promise here.
It is overdue, no doubt, but there is finally a clean and easy way for every Razorback fan to donate directly to the sport they want to support, from $10 to an infinite amount.
And, while Arkansas athletes are not individually integrated just yet, soon there will be opportunities for fans to directly connect with them.
So not only will fans be able to support the particular sport(s) they want, there are also ways to support an individual player if they choose.
HOW TO DONATE TO SPORTS
The donation page to support certain sports is pretty simple to access. Just click here: Donate to University of Arkansas NIL
Or from the homepage on desktop, click here (TheLinkU.com), hover over ‘SCHOOLS’ and scroll down to ‘University of Arkansas.’ The ‘U’ in University is alphabetical, not the ‘A’ in Arkansas. It’s right under ‘University of Alabama.’ I’d like this to change and just read ‘Arkansas.’
On mobile, it’s the same link, click here (TheLinkU.com). You will see three lines at the top right. Tap that. Select Schools, scroll to University of Arkansas.
There, you will see two options. ‘Donate’ and ‘Events.’ There are no events just yet. Click or tap ‘Donate,’ or just scroll down and you’ll see several options. Each option allows you to select the sport of your choice for which you would like to donate.
There’s the option to make a one-time donation to a particular sport, or you may sign up for monthly donations that come with perks, like a 10%, 15% or 20% discount to the NIL shop (where you can buy team merchandise), a monthly newsletter, gift boxes or ‘shout outs.’ More on the ‘shout outs’ below.
HOW TO CONNECT WITH ATHLETES
As stated, you can also connect directly to the athletes. Just click here: The Athlete Shop
Or, go to the homepage by clicking here (TheLinkU.com), select ‘FANS,’ in the middle of the screen on both desktop and mobile, select ‘ATHLETE SHOP.’ There, you are able to search by school. Again, not the ‘A’ in Arkansas but the ‘U’ in University… so you’ll need to scroll down… or you can type in ‘Arkansas’ and it’ll bring up all Arkansas schools.
As noted, Arkansas players are not yet integrated into the system, so as of now this is not an option.
But it will be soon, and when it’s ready, fans will be able to select the athlete and choose ways to engage with them.
I selected Houston senior defensive back Blake Thompson just to see what my options are. I can select an ‘Autograph,’ a video ‘Shout-out’ that is labeled as ‘most popular,’ a ‘Post’ and a ‘Meet.’
Selecting Autograph, I can have Blake sign a sport specific item for $55, a university T-shirt for $40 and a photograph for $35. As I pay, I can include ‘additional information regarding your request’ to provide Blake details of what I want more specifically.
Blake charges $300 to do a video shout-out, which I found to be quite expensive for a defensive back based on others I saw. But he’ll roast my buddy if I want, he’ll give advice, give me a pep talk, offer a birthday wish or do just about anything. Think of this like Cameo.
Most shoutout costs I saw were in the $50 range. Amare Thomas, who had 972 receiving yards and 12 touchdowns this past season for the Cougars, is only charging $50 for a shout-out, so Blake definitely is on the higher end.
Niccolo Moretti, a basketball player from Florida Atlantic, only charges $20 for one of these shoutouts. But the autograph prices are the same for all athletes as far as I could tell.
Now if I want to meet one of these athletes, I can make a monetary bid and provide details about what I want, and they’ll “do their best” to respond to my bid in 24 hours. In my head, I live in town, so maybe I’d like to pay a star athlete $500 to come to my kid’s birthday or something?
It’s the same way for a ‘post,’ which I assume means a social media post from the athlete.
MERCHANDISE & UNKNOWN
I can also visit the NIL shop and buy player jerseys or university merchandise. Houston basketball jerseys for specific players run $95. Other team-oriented clothing and gear is about what you’d expect, $35ish for a cap or a t-shirt, $70 for a hoodie.
I am not sure what percentage of these purchases go to fund NIL opportunities, but I do know that a portion of those purchases do.
I am also unsure what percentage TheLinkU takes from the donations to support NIL, if it’s a direct payment from Arkansas to run things or what, but obviously they have to make money to operate.
As I reported in October, Blueprint Sports took 15% of Arkansas Edge NIL donations, which would have been considered reasonable had the partnership been fruitful.