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NIL

Texas Tech Grant McCasland values culture, mitigates distractions building his team

The Texas Tech athletic program has made national news with its name. Image and likeness (NIL) program over the last month. It has been reported that the school has spent upwards of $55 million across all of its sports programs, and it is alleged that they are using their gains in that realm to buy […]

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The Texas Tech athletic program has made national news with its name. Image and likeness (NIL) program over the last month. It has been reported that the school has spent upwards of $55 million across all of its sports programs, and it is alleged that they are using their gains in that realm to buy next year’s softball World Series.

Buying a team, or the implication that a program is willing to spend money on a championship, implies a lack of importance in culture. Texas Tech has been building its football, basketball, and softball programs with the power of an elite NIL program. That does not mean they are sacrificing culture at the same time. Men’s basketball head coach Grant McCasland recently spoke out about that very issue.

Grant states, quite simply, that he will not add players or staff who will impact team building. He is implying that team building is more intricate than buying the best available player on the market. McCasland has excelled in the transfer portal, snagging game-ready players from other power conference teams. His recent statement indicates that he has had a more analytical approach to team building. Knowing that amassing talent alone is not the way to win a championship shows the leadership of McCasland and his team.

The Red Raider hoops program has a bright future, built with precision and thought. According to McCasland’s statements, these public and powerful initiatives surely resonate across all Texas Tech programs and serve as a testament to Tech’s willingness to utilize NIL, within certain limits.

Gran

Texas Tech Red Raiders head coach Grant McCasland r. Mandatory Credit: Eakin Howard-Imagn Images / Eakin Howard-Imagn Images

– Enjoy more Texas Tech coverage on Texas Tech On SI –

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How To Maximize NIL Deals And Endorsements In Road To Glory In College Football 26

College sports changed forever when the NCAA finally allowed student athletes to be paid for their work on the field. Endorsements and sponsorships are now a big part of the college experience for players, and this focus on building a brand is present in College Football 26‘s Road to Glory mode. Related College Football 26: […]

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College sports changed forever when the NCAA finally allowed student athletes to be paid for their work on the field. Endorsements and sponsorships are now a big part of the college experience for players, and this focus on building a brand is present in College Football 26‘s Road to Glory mode.

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College Football 26: How To Turn A 1-Star Program Into A Powerhouse In Five Seasons

Turning a one-star program into a powerhouse in College Football 26 is going to require a little patience and a lot of clever gameplanning.

While your academics and practice take up a lot of your time, you can also wade into the wild world of campus celebrity, attending parties with friends and signing deals with local businesses. Just make sure it doesn’t become your sole focus, or you’ll find it hard to stay on the field. Here’s how to start making money moves in College Football 26.

Picking Your School

Selecting a school in College Football 26.

The first step to raking in endorsement deal cash is to select your school. After completing the high school experience, you’ll be asked to choose which university you would like to attend. Pay attention to what it says in the NIL Opportunities section. Bigger programs will generally provide greater chances for sponsorship, given that they are a larger national draw.

You’ll also want to select a school where you can play early and often! Look at your projected role when browsing colleges, and try to find one where you will be a starter. Making your player a five-star recruit during character creation is helpful, since it will drum up interest from bigger programs and give you the option to see meaningful action as soon as possible.

Managing Your Weekly Agenda

Once you get to school, you’ll have access to your Weekly Agenda menu. If you want to start landing NIL deals, you’ll need to invest in your Brand with energy points. This will cause your player to socialize, attracting more fans.

You’ll only have one endorsement slot open to begin with, but increasing your following will unlock the ability to sign multiple deals (other slots open up when you’ve acquired 10,000, 250,000, and one million fans).

It may be tempting to invest all your energy each week into your Brand, but doing so will negatively impact both your Academics and Leadership. You’ll need to balance your responsibilities, or risk becoming academically ineligible to play and damaging the coach’s happiness.

The bigger your Brand becomes, the better the endorsement deals you’ll receive, allowing you greater autonomy to decide which companies you’d like to partner with.

Your following will also be increased by performing well in games, which you can see on the post-game stats screen.

Accepting Endorsement Deals

As your Brand grows, businesses will approach you in between weeks of the season with potential offers. These will require you to part with some energy upfront, but they will shower you with various perks. These can include skill points, boosts to Weekly Agenda meters, stat boosts, and even more fans.

When starting out, it’s best to take whatever deals you can get, but as your popularity grows, you can afford to be more selective. It may even be to your benefit to turn certain opportunities down, especially if you need to pour a lot of energy into Academics and Leadership on a certain week.

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College Football 26: How To Change Music

College Football 26 allows you to choose from several songs to create the perfect playlist. Here’s every song and how to choose what works for you.



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2025 SEC Media Days kicks off in Atlanta

ATLANTA, Georgia (KBTX) – SEC Media Days returns to Atlanta for the first time since 2022 at the College Football Hall of Fame and Omni Hotel Monday-Thursday. Texas A&M will be the last of 16 teams to take the podium, Thursday afternoon. Taurean York, Ar’maj Reed Adams, and Will Lee III will accompany head coach […]

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ATLANTA, Georgia (KBTX) – SEC Media Days returns to Atlanta for the first time since 2022 at the College Football Hall of Fame and Omni Hotel Monday-Thursday.

Texas A&M will be the last of 16 teams to take the podium, Thursday afternoon. Taurean York, Ar’maj Reed Adams, and Will Lee III will accompany head coach Mike Elko to preview the 2025 season.

Every head football coach in the SEC along with select athletes will address hundreds of media members over the next four days. While focusing on previewing their seasons, topics such as the future of the college football playoff format, revenue sharing, and NIL Go will likely be the focus of conversations this week.

For complete coverage of 2025 SEC Media Days from Texas A&M sportswriter Travis L. Brown and KBTX sports director Tyler Shaw, you can go to kbtx.com/sports and watch KBTX News.



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NIL Deals Getting Rejected Already By New College Sports Commission

The purge of mostly fake NIL agreements has already begun PublishedJuly 13, 2025 7:56 PM EDT•UpdatedJuly 13, 2025 7:57 PM EDT Facebook Twitter Email Copy Link Things are changing quickly in the name, image and likeness world, thanks to the new College Sports Commission. This week, that new agency sent out a lengthy letter to […]

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NIL Deals Getting Rejected Already By New College Sports Commission

The purge of mostly fake NIL agreements has already begun

Things are changing quickly in the name, image and likeness world, thanks to the new College Sports Commission.

This week, that new agency sent out a lengthy letter to schools informing them that the commission had rejected a number of agreements between recruits or players and the NIL collectives that have proliferated throughout college football in recent years. Those NIL collectives had previously operated with little oversight or interference, allowing them to funnel money to key players on behalf of their associated schools.

Part of the new House-approved settlement, though, created this commission to evaluate NIL deals moving forward. And they’re already making their presence felt.

RELATED: House Settlement Approved, College Athletics Undergo Massive Change

College Sports Commission Shuts Down Invalid NIL Deals

Some of these arrangements, per the commission, have no “valid business purpose” and, according to a new Associated Press report, “don’t adhere to rules that call for outside NIL deals to be between players and companies that provide goods or services to the general public for profit.”

The new ruling is expected to lead to several collectives permanently shutting down, as schools will now pay players directly, and the “fake” NIL agreements will be under stricter scrutiny. 

A number of them have already closed, with those supporting programs like Georgia, Colorado, Alabama and Notre Dame announcing plans to shut down. Some of those schools have made deals with Learfield to make legitimate NIL arrangements.

Roughly 1,500 deals have been cleared in the month or so since the NIL Go system started, with financial figures ranging from “three figures to seven figures.”  Many others though, were denied because they did not fit with the new “valid business purpose” required standard. 

“In other words, NIL collectives may act as marketing agencies that match student-athletes with businesses that have a valid business purpose and seek to use the student’s NIL to promote their businesses,” the memo explained.

How this impacts schools that have maximized NIL collective-based recruiting, like say, Texas A&M, remains to be seen. But things are rapidly changing in college football. As they always do.

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NIL

This latest prediction may be just enough for Texas A&M in College Football Playoff

Texas A&M football has been one of the hottest teams on the recruiting trail this summer, and while Elko will still have to prove himself on the gridiron for the 2025 season, the culture of Texas A&M has obviously shifted compared to the years under Jimbo Fisher. Before we get to what could be an […]

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Texas A&M football has been one of the hottest teams on the recruiting trail this summer, and while Elko will still have to prove himself on the gridiron for the 2025 season, the culture of Texas A&M has obviously shifted compared to the years under Jimbo Fisher.

Before we get to what could be an electrifying 2025 season, we’ve seen tons of predictions on how the A&M season will go. We’ve seen anywhere from a 10-2 season to a 5-7 season, but we can all agree that Aggie fans are expecting huge things this season, and anything remotely less will be considered a failure.

The good news: You don’t necessarily have to get to Atlanta to be considered for a CFP spot anymore. SEC Mike, also known as one of the SEC’s most infamous sports personalities, has Texas A&M ranked where we can argue is enough for a spot in the College Football Playoff.

SEC Mike has Texas A&M football finishing 4th in SEC

This is about as high of a ranking as we’ve seen from anybody in the media this offseason. With the Aggie offense featuring multiple weapons at the skill positions, along with a veteran offensive line, this has the makings for an unstoppable offense.

With a maximum of three teams making the CFP in the Big Ten and SEC conferences, respectively, it’s still going to be an uphill battle for Texas A&M to have a spot, if this prediction actually does hold up. Especially considering that there’s a potential loss in the non-conference when they head to Notre Dame, there could be an issue there too.

Honestly, Texas putting Arch Manning on a high pedestal means they are going to succeed expectations or completely flop. I believe Alabama and Georgia will be in the mix, but of course, we already know what fans say about the Aggies. Texas A&M has to perform to their potential, and if they don’t, we’ll just hear the same old Aggie hokes about flopping on expectations.





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Paul Finebaum continues to give Georgia Bulldogs and Kirby Smart more ammo ahead of …

Paul Finebaum continues to give Georgia Bulldogs and Kirby Smart more ammo ahead of 2025 college football season originally appeared on A to Z Sports. ESPN and SEC Network’s Paul Finebaum can’t seem to help himself from doubting Kirby Smart’s Georgia Bulldogs ahead of this upcoming season. Advertisement Advertisement Advertisement During an appearance on ESPN’s […]

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Paul Finebaum continues to give Georgia Bulldogs and Kirby Smart more ammo ahead of ...

Paul Finebaum continues to give Georgia Bulldogs and Kirby Smart more ammo ahead of 2025 college football season originally appeared on A to Z Sports.

ESPN and SEC Network’s Paul Finebaum can’t seem to help himself from doubting Kirby Smart’s Georgia Bulldogs ahead of this upcoming season.

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During an appearance on ESPN’s First Take, Finebaum was asked about Georgia‘s chances to make the 2025 College Football Playoffs and gave his brutally honest opinion.

Finebaum cited Georgia losing several key players to the NFL and their tough schedule.

“I believe they’ll be fighting to be in the Playoffs. And we all respect Kirby Smart, I think he’s the best coach in college football. But that doesn’t mean anything if you lose players like they have lost over the last couple of years,” Finebaum said. “Three years ago, that draft in Vegas everyone remembers, it was one Georgia player after another. I’ve never seen anything quite like that. But they haven’t been quite able to fill those needs.

“And I know the point was made earlier about Stetson Bennett winning two national championships. But he had one of the all-time defenses, and I don’t think Georgia has that (this season). That Alabama game is problematic in September, and so are a number of other games that Georgia is going to have to deal with, including a visit from Arch Manning late in the season.”

Maybe Finebaum overlooked the fact that Georgia has made the College Football Playoff three times in the last four years, no matter how tough their schedule has been.

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As for losing players to the NFL, Coach Smart quickly filled those gaps through the NCAA transfer portal, bringing in Illinois running back Josh McCray and USC wide receiver Zachariah Branch. On top of that, he boosted the defense with top-tier talent during the 2025 recruiting class by landing five-star prospects Isaiah Gibson and Elijah Griffin. And of offense, the Dawgs were able to snag a handful of four-star pass catchers, Talyn Taylor, CJ Wiley, Elyiss Williams, and more.

Sure, quarterback Gunner Stockon might be inexperienced, but if anyone can develop a young QB into a winner, it’s Smart and his coaching staff.

So go ahead, Finebaum, keep those doubts coming.

Related: Georgia Bulldogs beat out SEC rival to land 4-star Buford safety

View the original article to see embedded media.

This story was originally reported by A to Z Sports on Jul 13, 2025, where it first appeared.

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Which college football stars have the highest NIL projection in 2025?

There is no shortage of star power in college football this year, and some of the game’s biggest names are projected to rake in millions of Name, Image and Likeness dollars as they compete for a postseason berth. Michigan quarterback Bryce Underwood is the only true freshman ranked inside the top 10 of college football’s […]

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There is no shortage of star power in college football this year, and some of the game’s biggest names are projected to rake in millions of Name, Image and Likeness dollars as they compete for a postseason berth.

Michigan quarterback Bryce Underwood is the only true freshman ranked inside the top 10 of college football’s top NIL earners after signing a reported $12.5 million deal with the Wolverines. The former five-star holds an On3 NIL valuation of $3 million as he prepares to take the starting role.

Experienced starting quarterbacks like Arizona State’s Sam Leavitt ($3.1 million), Penn State’s Drew Allar ($3.1 million) and Clemson’s Cade Klubnik ($3.4 million) passed up the opportunity to declare for the 2025 NFL Draft, but more development and enticing NIL earnings were too good to ignore.

Among the SEC’s top quarterbacks, Florida’s DJ Lagway ($3.7 million) and South Carolina’s LaNorris Sellers both hold NIL valuations of $3.7 million after breaking out as freshmen last season.

LSU quarterback Garrett Nussmeier, another star passer that declined turning pro, ranks fourth nationally with a $3.8 million NIL valuation after leading the SEC in passing.

The only non-quarterback on the list is Ohio State star wide receiver Jeremiah Smith. The sophomore holds an NIL valuation of $4.2 million after helping lead the Buckeyes to a national championship.

Miami paid handsomely for Georgia transfer quarterback Carson Beck, a two-year starter that posted a 24-3 record leading the Bulldogs. The sixth-year senior ranks second with an NIL valuation of $4.3 million and reportedly accepted $4.5 million to play for the Hurricanes.

No. 10 Michigan QB Bryce Underwood, $3 million
No. 9 Arizona State QB Sam Leavitt, $3.1 million
No. 8 Penn State QB Drew Allar, $3.1 million
No. 7 Clemson QB Cade Klubnik, $3.4 million
No. 6 Florida QB DJ Lagway, $3.7 million
No. 5 South Carolina QB LaNorris Sellers, $3.7 million
No. 4 LSU QB Garrett Nussmeier, $3.8 million
No. 3 Ohio State WR Jeremiah Smith, $4.2 million
No. 2 Miami QB Carson Beck, $4.3 million
No. 1 Texas QB Arch Manning, $6.8 million

Leading all college athletes is non other than Texas quarterback Arch Manning. The former five-star has only started two games through his first two seasons, but his talent and family legacy have propelled him to the top in NIL valuations ($6.8 million) by a wide margin.



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