If you liked NIL money and its ugly stepsister, the Transfer Portal, you are going to love Revenue Sharing for college student athletes.
Remember the golden days of long ago when college players stayed at their schools long enough for fans of other schools to hate them? What Carolina fan did not enjoy wishing missed free throws on Dook’s Bobby Hurley or Christian Laettner? It was a wonderful part of basketball.
But on 1 July, 2021, all that delightful ill will ended when NIL came into effect.
Some background info about NIL and the Transfer Portal. For those who came in late, NIL stands for Name, Image, and Likeness for college players. They are officially allowed to be paid by third parties for endorsements, sponsorships, and business ventures. Before NIL, none of these activities had ever occurred at any college. Not one. All colleges played by the same rules. Coincidentally, I have a bridge I would like to sell you.
Some soreheads contend that NIL stands for “Now It’s Legal.” The Transfer Portal is where college players go at the end of each season to auction off their talents to the highest bidder. School loyalty is a moldy artifact of the past. Money talks and everybody walks to the next school. It is hard to remember their names after one season when they are one and done, gone on to another school or the NBA.
The newest plan to turn college sports into free-range pro teams is Revenue Sharing. Colleges can now pay players in addition to third-party NIL money. Ponder what this portends.
UNC’s esteemed Athletic Director Bubba Cunningham issued a statement regarding what Revenue Sharing will mean for the Tar Heels.
Author’s Note: Bubba will soon be kicked upstairs to make room for a new UNC Athletic Director who has a 15-year background in NASCAR marketing.
Here is what Bubba sez: UNC will pay $20.5 million each year to athletes with most of it going to the revenue-generating sports of men’s football and basketball.
“Women’s basketball and baseball players are receiving some revenue share, as well.”
“ Some” in this context means “a whole lot less.” The cap on the number of scholarships is removed with UNC increasing all sports scholarships from 338 to 532 paid positions. The sports budget at UNC will increase from $150 million to about $180 million next year. That is a lot of bucks. From whence shall these dollars arise?
Funny you should ask about money? UNC recently appointed a new Money Czar with the colorful title of Chief Revenue Officer “to investigate and initiate new revenue opportunities, including naming rights, field sponsorships and jersey patches… More aggressive ticket sales initiatives (higher prices). Additional funding allocated by the State of NC from gambling revenues may also assist our efforts.” {Emphasis Added)
What does this mean in English? Lots of cool stuff coming down the pike to raise bucks. Naming rights mean the Bank of America-Tar Heel football team may be playing on the Preparation H Hemorrhoid Cream Field in the beautiful Tidy Bowl-Kenan Stadium.
Companies will jump at the chance to sponsor football penalties announced to TV audiences such as the Clearasil Acne Unsportsmanlike Conduct, Tampax illegal block in the back, Raid Roach Killer Roughing the Kicker, Charmin Toilet Paper illegal formation, Ex-Lax False Start, d-Con Rodent Killer Holding Penalty, and the Old Spice Antiperspirant Personal Foul.
Imagine the thrill of watching the Heels play basketball in the Weed Eater-Dean Dome! Basketball penalties offer similar sponsorship opportunities. Could we hear calls for the Oral-B Flagrant Foul, the Chanel Number 5 Fragrant foul, the Equate Flushable Wet Wipes Double Dribble, the Ozempic Traveling Penalty, or the Draft Kings 5 Second Inbounds Violation? The possibilities are endless.
Jersey patches on football players and basketball players are going to be a thing of beauty. The Heels will end up looking like NASCAR drivers with patches for Camel Cigarettes, Champion Spark Plugs, Bud Light beer, Smirnoff Vodka, etc., covering their baby blue uniforms. Pure class.
The most exciting thing is Bubba’s passing mention that the Tar Heels may end up getting Gambling Money from the State. What could go wrong? Gamblers never try to fix games. If you are older than dirt, you might remember the old Dixie Classic Basketball tournament back in the ‘50s when UNC, Dook, Wake Forest, and NC State played 4 really good out-of-state teams. It ended ingloriously when players were caught shaving points. Of course, that could never happen again.
Bring on the Fan Duel NIL sponsorship of players. Place bets at your seats. It’s gonna be yuge.
(Illustration by Pitt Dickey)