NIL
Texas Tech takes national spotlight for aggressive NIL approach, as critics cry foul
Texas Tech is making headlines across the college sports landscape thanks to its aggressive NIL approach. The Red Raiders are all-in on leveraging NIL to bring championships to Lubbock, and the numbers are staggering. According to various reports, Texas Tech has invested nearly $30 million into this year’s football roster. In men’s basketball, star forward […]

Texas Tech is making headlines across the college sports landscape thanks to its aggressive NIL approach. The Red Raiders are all-in on leveraging NIL to bring championships to Lubbock, and the numbers are staggering.
According to various reports, Texas Tech has invested nearly $30 million into this year’s football roster. In men’s basketball, star forward JT Toppin is reportedly receiving a $4 million NIL deal to remain in Lubbock for one more season. And when it comes to the softball team, star pitcher NiJaree Canady has secured two separate $1 million NIL deals, while the team has also added three All-American transfers in recent days — a haul largely driven by NIL.
CBS Sports recently reported that Texas Tech is projected to spend around $55 million between NIL and revenue sharing across all athletic programs in 2025, a payout that is likely higher than any other college in the nation.
I’m fascinated by Texas Tech’s quest to buy its way to a softball title.
In addition to NiJa Canady’s $1M+ extension, it has added three All-Americans and UCLA’s top pitcher in the portal. In a week.
I can’t imagine another school has ever spent this much on one non-rev sport.
— Stewart Mandel (@slmandel) June 13, 2025
While Red Raider fans are celebrating this new era of NIL and the spending spree currently taking place in Lubbock, not everyone is enjoying it. Critics, particularly rival fans, have voiced concerns about the ethics of such an aggressive NIL approach. Reports of multi-million dollar payouts and exploiting “loopholes” have caused some to cry foul.
Yet, many point out that powerhouse programs have been spending big for years, albeit under the table. With NIL bringing everything out into the open, Texas Tech is simply playing by the new rules — and doing it better than anyone else in the country.
The social media buzz around Texas Tech’s spending has turned into a national debate, but the Red Raiders remain unfazed by that debate. Instead, the focus in Lubbock is squarely on building championship teams. And with financial resources that few schools around the country can compete with, Texas Tech is taking full advantage of its unique opportunity to rise to the top — whether you like it or not.
– Enjoy more Texas Tech coverage on Texas Tech On SI –
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NIL
Tennessee’s Adidas Deal Is Another Product of NIL Era
Tennessee’s Adidas Deal Is Another Product of NIL Era Privacy Manager Link 0

NIL
Bill Belichick highlights importance of building UNC roster with money
Football rosters are no longer solely built through recruiting. Ten years ago, college football programs only had to worry about building their roster through high school recruiting and – when compared with 2025 – a much-less active transfer portal. Now, college football programs have to worry about landing players with NIL money. Just look at […]

Football rosters are no longer solely built through recruiting.
Ten years ago, college football programs only had to worry about building their roster through high school recruiting and – when compared with 2025 – a much-less active transfer portal.
Now, college football programs have to worry about landing players with NIL money. Just look at UNC’s pursuit of a starting quarterback for this fall, as Gio Lopez signed a $4 million deal to come over from South Alabama.
North Carolina also landed its entire, projected starting defensive line through the transfer portal, plus its likely starting center in Christo Kelly.
During media availability before practice on Wednesday, Bill Belichick spoke about building the Tar Heels with money now in the picture.
“Right now, we’re kind of in between the revenue, what it’s going to be next year is a little bit different than what it is now,” Belichick said. “We’re going to have a recruiting class come in that’s going to affect it more than with last year’s recruiting class, because we didn’t really have much of one. So I think the economics are going to change significantly from ‘25 to ‘26. Let’s just say, generally speaking, we want to try to get good players. I wouldn’t want to lose a good player over a few $1,000 because, say we’re over our budget. If he’s that good of a player, we give them a little bit of the extra money to get them and figure it out somewhere else.” So it’s a very fluid situation, but to Mike’s point, I definitely agree. Mike and I are on the same page. Offensive and defensive lines are important, you’ve got to have that.”
UNC made a significant investment into its football program last year, hiring Belichick to be its next head coach, which in turn increased UNC’s NIL budget. North Carolina’s hope is it’ll be able to land higher-quality players as a result, which we’ll get a first taste of this fall.
Follow us @TarHeelsWire on X and like our page on Facebook to follow ongoing coverage of North Carolina Tar Heels news, notes and opinions.
NIL
Northern Illinois Coach Goes on Pointed Rant About NIL, Transfer Portal
In the ever-changing landscape that is college football, NIL and the transfer portal remain at the forefront heading into the 2025 season. With blurred lines and a lot of gray area surrounding the logistics of what can and can’t be done, it’s been quite the free-for-all over the last several years in the NCAA. There’s […]

In the ever-changing landscape that is college football, NIL and the transfer portal remain at the forefront heading into the 2025 season. With blurred lines and a lot of gray area surrounding the logistics of what can and can’t be done, it’s been quite the free-for-all over the last several years in the NCAA.
There’s also an inherent advantage for schools with more money—and in turn more power—to poach the best players available and continue to build dominant programs.
During a press conference this week, Northern Illinois coach Thomas Hammock was asked whetherif he thinks the transfer portal should be made “more fair.” His answer sparked quite a rant about the new age of college football:
“To be honest with you, I love the challenge,” Hammock said. “It don’t bother me one bit. Because you know what, in life, you are going to make decisions. Sometimes it is going to work in your favor and sometimes it is not. “I told our team the other day, you know we lost all these guys, ‘Let’s see who plays.’ It’s all good when people put it on Twitter, ‘Hey, all glory to God, I’m going in the transfer portal.’ Let’s see if they play. How many of those guys are gonna play, or travel, or get snaps?”
The Huskies lost 19 players to the transfer portal following the 2024 season.
“… I enjoyed my college experience,” Hammock continued. “I didn’t get one dime. But the lessons I learned was more valuable than any money you can ever pay me. And I appreciate that. Because that is long-term. People are losing the fact that this is short-term … don’t lose focus of what the long-term [is]. Get your degree, learn valuable lessons that’s going to help you in the long term of your life. This is a transition from being a kid to a grown-up. And I hope people don’t lose focus of that … If you’re going to college to get a couple dollars, you might as well go get a job. This is too hard to go get a couple dollars. Learn the lessons that you need to learn to be successful in life for the next 40-50 years of your life. I would do it again for free … that’s why I’m standing here today, because of the things I learned in college. Not because of how much somebody gave me.”
You can listen to the full rant here:
As promised, here’s the full video of Thomas Hammock’s impassioned remarks on the state of the transfer portal.
Hammock briefly highlighted his own experience as college athlete, saying he considers the lessons he learned in college more valuable than any financial incentive.… https://t.co/hVdRaRMPCI pic.twitter.com/bkoAweblbs
— Skyler Kisellus (@skylerkisellus) August 13, 2025
He definitely has a point.
Northern Illinois opens up the 2025 season on Saturday, Aug. 30, when they’ll welcome the Holy Cross Crusaders to DeKalb, Ill.’s Huskie Stadium for a 3:30 p.m. ET kickoff.
More College Football on Sports Illustrated
NIL
Joye Law Firm Announces NIL Partnership with College Football Standout Dylan Stewart
PRESS RELEASE Published August 14, 2025 Columbia, South Carolina – Joye Law Firm, a premier personal injury law firm in South Carolina, is proud to announce its newest Name, Image, and Likeness (NIL) partnership with Dylan Stewart, a promising defensive end and linebacker for the University of South Carolina Gamecocks. This partnership signifies Joye Law […]

PRESS RELEASE
Published August 14, 2025

Columbia, South Carolina – Joye Law Firm, a premier personal injury law firm in South Carolina, is proud to announce its newest Name, Image, and Likeness (NIL) partnership with Dylan Stewart, a promising defensive end and linebacker for the University of South Carolina Gamecocks. This partnership signifies Joye Law Firm’s commitment to supporting local athletes and the communities they inspire.
Dylan Stewart is recognized as one of the nation’s top young defensive talents. In his freshman season, he garnered multiple accolades, including a unanimous selection as a Freshman All-American, recognition on the SEC Academic Honor Roll, and selection to the Freshman All-SEC team by the conference’s coaches. His exceptional performance also led to his nomination as a finalist for the prestigious Shaun Alexander Freshman of the Year Award. Stewart’s impressive debut and unwavering dedication signal a bright future for South Carolina football, mirroring the values of determination, integrity, and community commitment that define Joye Law Firm.
As part of this NIL partnership, Stewart will participate in marketing and outreach efforts aimed at educating South Carolinians on their personal injury rights and promoting Joye Law Firm’s ongoing community involvement.
“Dylan is an exciting young athlete with tremendous potential both on and off the field,” said Ken Harrell, Managing Partner at Joye Law Firm. “His focus, work ethic, and leadership align with our firm’s values. We are proud to support his journey and look forward to working with him to make a positive impact across our communities.”
Why This Partnership Matters
Joye Law Firm embarked on this NIL partnership with Dylan Stewart for several important reasons, including to:
Empowering Student-Athletes: NIL agreements allow college athletes to benefit from their talents. This partnership supports Stewart as he builds a strong foundation for his academic, athletic, and personal success.
Inspiring South Carolinians: Stewart is not only a talented athlete, but a role model for young people across the state. Whether you cheer for the Garnet & Black or another team, supporting positive examples like Dylan uplifts the whole community.
Raising Awareness of Legal Issues: Through this partnership, Joye Law Firm will continue its mission to educate the public about the rights and resources available to injury victims in South Carolina.
Joye Law Firm remains dedicated to giving back through its long-running “Joye in the Community” initiative, which has awarded nearly $300,000 in college scholarships and contributed hundreds of thousands of dollars to nonprofit partners, schools, and community programs throughout the state.
Joye Law Firm has been providing legal services to the people of South Carolina for almost 60 years. Founded in 1968, the law firm has offices in North Charleston, Columbia, Clinton, Myrtle Beach, and Summerville. As part of the firm’s commitment to community service, Joye Law Firm established Joye in the Community—a year‐round program that encompasses the firm’s scholarship program and other charitable giving and community activities. The initiative is designed to enrich the lives of everyone involved and raise awareness about the needs of those in the communities we serve. Visit https://www.joyeinthecommunity.com/ to learn more.
Joye Law Firm Injury Lawyers
1333 Main St., Suite 260
Columbia, SC 29201
(803) 771-3100
media@joyelawfirm.com
https://www.joyelawfirm.com
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NIL
College football QB battles
While starting quarterbacks have been named this week by teams such as Alabama and Stanford, there are still a number of notable quarterback competitions that remain unsettled around the country. High-profile teams in both the SEC and Big Ten have ongoing battles with Week 1 of the college football season two weeks away. Notre Dame, […]

While starting quarterbacks have been named this week by teams such as Alabama and Stanford, there are still a number of notable quarterback competitions that remain unsettled around the country.
High-profile teams in both the SEC and Big Ten have ongoing battles with Week 1 of the college football season two weeks away. Notre Dame, Ohio State and Tennessee — College Football Playoff teams from a year ago — hope that whichever quarterback secures the starting role can deliver similar team success in 2025.
The quarterback competitions at Michigan and Colorado present the possibility of two true freshmen beginning the year at QB1, if they can outlast their veteran teammates as fall camp hits the back stretch.
College football fall camp intel: Nico Iamaleava already ‘special’ at UCLA; Georgia WRs best in a decade?
Matt Zenitz
Here are updates via sources regarding several of the country’s top ongoing competitions.
Notre Dame
Frontunner: Too close to call
Once Steve Angeli entered the transfer portal in mid-April, many around the college football landscape viewed it as even more of an inevitability that Class of 2024 top-50 overall recruit CJ Carr would become Notre Dame’s new starting quarterback.
However, four months later, that’s far from a certainty — as we detailed Monday in the debut of the College Football Insiders. In fact, it’s starting to look more and more like another quarterback — redshirt sophomore Kenny Minchey — could end up winning the job.
At the very least, Minchey — a Class of 2023 four-star recruit with dual-threat ability — has emerged as a legitimate factor in this competition. Fighting Irish coach Marcus Freeman is expected to decide on a starter coming out of Notre Dame’s scrimmage this weekend.
Ohio State
Frontrunner: Julian Sayin
Based on what I’ve heard throughout fall camp, it seems like Julian Sayin continues to trend toward winning this job.
The feedback was good on the Class of 2024 five-star recruit coming out of the spring and it sounds like he’s been the better of the two quarterbacks during fall camp compared to the other QB that’s part of this competition, junior Lincoln Kienholz.
Both quarterbacks have worked with the first team throughout fall camp, but a source told CBS Sports this week that they think Ohio State coach Ryan Day will likely make a decision on a starter after the Buckeyes’ scrimmage this weekend. That source would be surprised at this point if Sayin isn’t the choice.
Michigan
Frontrunner: Bryce Underwood
While Sherrone Moore doesn’t plan on publicly naming a starter for another two weeks, five-star freshman Bryce Underwood remains the clear favorite in this competition.
Redshirt freshman and former Class of 2024 top-115 overall recruit Jadyn Davis has gotten opportunities with the first-team offense during fall camp as well, but it would be a shock at this point if it’s anyone other than Underwood — the No. 1 ranked overall player in the 2025 recruiting class — that starts when the Wolverines open their season against New Mexico on Aug. 30.
Colorado
Frontrunner: Kaidon Salter
As one source put it, Colorado’s scrimmage this weekend could go a long way in helping Deion Sanders make a final decision regarding this battle between former Liberty star Kaidon Salter and highly-ranked true freshman Julian Lewis.
Nevertheless, Salter, a fifth-year senior with 77 career touchdowns, seems to currently be the more likely of the two to win the job. However, it is worth noting that the Colorado staff is extremely high on Lewis too and views him as someone with the ability to be an NFL player down the road.
Tennessee
Frontrunner: Joey Aguilar
This remains a competition between UCLA transfer Joey Aguilar and redshirt freshman Jake Merklinger. Those two split reps with the first-team offense during the Vols’ scrimmage last weekend. However, it does seem like Aguilar may have a slight edge in this battle at the moment.
Aguilar, who was the starter at Appalachian State the last two seasons before transferring to UCLA and then eventually Tennessee following the Nico Iamaleava saga, threw for 6,760 yards and 56 touchdowns the last two years at App State.
Four-star true freshman George MacIntyre has stood out at times during camp as well, but he doesn’t seem to be a real factor in the competition at this point.
NIL
Tarleton State Athletics announces new NIL fund Light the Stack, plus football pledge campaign
Story Links Light the Stack Football Pledges STEPHENVILLE, Texas – At Tarleton State, lighting the smokestack on campus purple is a great honor. A purple smokestack celebrates championships, winning and success. It’s a signal to everyone that the Texans are celebrating another milestone accomplishment. Tarleton State Athletics wants to continuously light the stack purple by […]


STEPHENVILLE, Texas – At Tarleton State, lighting the smokestack on campus purple is a great honor. A purple smokestack celebrates championships, winning and success. It’s a signal to everyone that the Texans are celebrating another milestone accomplishment. Tarleton State Athletics wants to continuously light the stack purple by winning games, winning championships, and representing the university at the highest level.
The Texans announced their new NIL fund on Thursday called Light the Stack, encouraging Texan Nation to support student-athletes directly and keep lighting the smokestack.
The Light the Stack fund was built to keep Tarleton State Athletics ahead of the competition. Donations to Light the Stack will help recruit and retain elite student-athletes. Tarleton State has embraced this new era of collegiate athletics, and will support student-athletes even further.
Committing to this fund comes with exclusive opportunities fans won’t find anywhere else. Gifts are tax-deductible, include Texan Club priority points and will strengthen the program’s competitive edge while providing student-athletes with the best possible resources to advance their careers.
Each program has its own Light the Stack fund, so fans can give to any or every sport of their choosing.
Donors who commit at least $15/month or $180/year will receive:
- Light the Stack decal sticker
- 2 priority points per $100
- Entries into monthly giveaways
- Every $20 equals 1 entry into a monthly drawing for gear, exclusive access, special events and more
To participate in the Texans’ new NIL fund Light the Stack, visit www.tarletonsports.com/LightTheStack.
In conjunction with Light the Stack, Tarleton State is also launching “Pledge Per Win” and “Pledge Per Touchdown” campaigns for this year’s football season. Fans can support Texans in a fun and exciting way by making a pledge for every win and/or touchdown this fall.
How it works:
- Pledge any amount per win and/or touchdown throughout the 2025 football season.
- Make your gift for the first win and/or touchdown (card will be charged upon making this initial pledge at the amount selected).
- After the initial gift, your card will be charged at the beginning of each month for the total number of wins and/or touchdowns from the previous month.
Gifts made through Pledge Per Win and Pledge Per Touchdown are 100% charitable and will boost Texan Club priority points and priority ranking. All proceeds will go to support Tarleton State student-athletes.
To participate in Tarleton State’s Pledge Per Win and/or Pledge Per Touchdown campaigns, visit http://www.tarletonsports.com/LightTheStack/Pledge.
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