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The Apple Watch Series 10 Is At Its Lowest Price Ever On Amazon

If you’re part of the Apple iPhone gang and obsessed with tracking your health stats, you’re in for a real treat. The tech giant’s latest fitness tracker, the Apple Watch Series 10, is shockingly slashed by $100 on Amazon—its lowest price ever. Given its relatively new status on the market and steep price drop, I […]

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If you’re part of the Apple iPhone gang and obsessed with tracking your health stats, you’re in for a real treat. The tech giant’s latest fitness tracker, the Apple Watch Series 10, is shockingly slashed by $100 on Amazon—its lowest price ever. Given its relatively new status on the market and steep price drop, I deem this rare deal too good to pass up.

Apple Watch Series 9

Watch Series 9

If you’re unfamiliar with the gadget’s latest fixings, allow me to school you. First off, it’s Apple’s thinnest watch to date, with 40 percent more brightness than the Series 9. Long story short, it’s easy on the eyes while still being a tech-savvy workhorse that can track anything from tai chi to Pilates to cycling. Better yet, the latest iOS update introduces an AI-powered “Workout Buddy” that acts as a motivator and coach—I’m sure we could all use some words of encouragement. Aside from aesthetics, other notable upgrades include an 80 percent faster charging rate for full battery life within 30 minutes, and temperature detection in cold ocean waters (ouch). It also weighs 20 percent less than the last edition, at 30 grams.

While I’m not personally an iPhone user, I’d be lying if I said I didn’t think about crossing over to the other side—I may have to say goodbye to my Google Pixel. Men’s Health senior editor Brett Williams, NASM has been using it for marathon training and says the battery life holds up for intense mileage. “By the time I was finished with the workout (2 hours and 40 minutes total elapsed time), I spent about an hour relaxing at the beach that was my endpoint, and another hour or so on the train and bus commute back to my apartment, my battery was at 52 percent,” says Williams.

SHOP THE APPLE WATCH SERIES 10

Although it needs to be charged every day to reap the benefits, the cutting-edge technology makes up for it. It tracks health metrics such as heart rate, steps, calories, and sleep, but can act as an ECG, which is an electrocardiogram that checks the heartbeat. Paired with the Apple Heart Rate App, you can check for irregular rhythm by placing your finger on the screen—a game changer if you’re someone with an existing heart condition. As for sleep, signs of sleep apnea can be detected, which is a disorder that stops and restarts breathing. Additionally, it also tracks sleep cycles.

If you’re an iPhone user, you’d be remiss not to snag this stellar $100 off Amazon deal. But, you better act fast—there’s no way of knowing when it could be gone or sold out.

SHOP THE APPLE WATCH SERIES 10

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More Fitness Gear We Love

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Nicolette Accardi is the Fitness Commerce Editor at Women’s Health with a specialty in running content. She likes to chase her next best time by testing out shoes and other running gear while training for races. Nicolette studied journalism and health sociology at Rutgers University. She has written for NJ.com, VICE, Rolling Stone, NBC News Select, and U.S. News & World Report.



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Dr. Edward Zuckerberg Joins Katz & KO as Strategic Advisor – PANHANDLE

“Dr. Zuckerberg embodies the kind of forward-thinking, cross-disciplinary expertise we value deeply,” said Andy Katz, Managing Partner of Katz & KO. “He’s not just an innovator in clinical practice—he understands how technology can transform outcomes, markets, and lives. As we expand our engagements and investments into health tech, sports medicine, and performance-driven care, Ed’s insights […]

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“Dr. Zuckerberg embodies the kind of forward-thinking, cross-disciplinary expertise we value deeply,” said Andy Katz, Managing Partner of Katz & KO. “He’s not just an innovator in clinical practice—he understands how technology can transform outcomes, markets, and lives. As we expand our engagements and investments into health tech, sports medicine, and performance-driven care, Ed’s insights will be invaluable.”



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New algorithm makes fitness trackers more accurate for people with obesity

For many, fitness trackers have become indispensable tools for monitoring how many calories they’ve burned in a day. But for those living with obesity, who are known to exhibit differences in walking gait, speed, energy burned and more, these devices often inaccurately measure activity – until now. Scientists at Northwestern University have developed a new algorithm that […]

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For many, fitness trackers have become indispensable tools for monitoring how many calories they’ve burned in a day. But for those living with obesity, who are known to exhibit differences in walking gait, speed, energy burned and more, these devices often inaccurately measure activity – until now.

Scientists at Northwestern University have developed a new algorithm that enables smartwatches to more accurately monitor the calories burned by people with obesity during various physical activities.

The technology bridges a critical gap in fitness technology, said Nabil Alshurafa, whose Northwestern lab, HABits Lab, created and tested the open-source, dominant-wrist algorithm specifically tuned for people with obesity. It is transparent, rigorously testable and ready for other researchers to build upon. Their next step is to deploy an activity-monitoring app later this year that will be available for both iOS and Android use.

People with obesity could gain major health insights from activity trackers, but most current devices miss the mark.”


Nabil Alshurafa, associate professor of behavioral medicine at Northwestern University Feinberg School of Medicine

Current activity-monitoring algorithms that fitness trackers use were built for people without obesity. Hip-worn trackers often misread energy burn because of gait changes and device tilt in people with higher body weight, Alshurafa said. And lastly, wrist-worn models promise better comfort, adherence and accuracy across body types, but no one has rigorously tested or calibrated them for this group, he said. 

“Without a validated algorithm for wrist devices, we’re still in the dark about exactly how much activity and energy people with obesity really get each day – slowing our ability to tailor interventions and improve health outcomes,” said Alshurafa, whose team tested his lab’s algorithm against 11 state-of-the-art algorithms designed by researchers using research-grade devices and used wearable cameras to catch every moment when wrist sensors missed the mark on calorie burn.

The findings will be published June 19 in Nature Scientific Reports

The exercise class that motivated the research

Alshurafa was motivated to create the algorithm after attending an exercise class with his mother-in-law who has obesity. 

“She worked harder than anyone else, yet when we glanced at the leaderboard, her numbers barely registered,” Alshurafa said. “That moment hit me: fitness shouldn’t feel like a trap for the people who need it most.”

Algorithm rivals gold-standard methods

By using data from commercial fitness trackers, the new model rivals gold-standard methods of measuring energy burn and can estimate how much energy someone with obesity is using every minute, achieving over 95% accuracy in real-world situations. This advancement makes it easier for more people with obesity to track their daily activities and energy use, Alshurafa said.

How the study measured energy burn

In one group, 27 study participants wore a fitness tracker and metabolic cart – a mask that measures the volume of oxygen the wearer inhales and the volume of carbon dioxide the wearer exhales to calculate their energy burn (in kilocalories/kCals) and resting metabolic rate. The study participants went through a set of physical activities to measure their energy burn during each task. The scientists then looked at the fitness tracker results to see how they compared to the metabolic cart results.

In another group, 25 study participants wore a fitness tracker and body camera while just living their lives. The body camera allowed the scientists to visually confirm when the algorithm over- or under-estimated kCals.

At times, Alshurafa said he would challenge study participants to do as many pushups as they could in five minutes. 

“Many couldn’t drop to the floor, but each one crushed wall-pushups, their arms shaking with effort,” he said, “We celebrate ‘standard’ workouts as the ultimate test, but those standards leave out so many people. These experiences showed me we must rethink how gyms, trackers and exercise programs measure success – so no one’s hard work goes unseen.”

The study is titled, “Developing and comparing a new BMI inclusive energy burn algorithm on wrist-worn wearables.”

Other Northwestern authors include lead author Boyang Wei, and Christopher Romano and Bonnie Nolan. This work also was done in collaboration with Mahdi Pedram and Whitney A. Morelli, formerly of Northwestern. 



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David Olim explains how FootAR is reinventing the live sports experience through augmented reality

Stay Informed Get Industry News In Your Inbox… Sign Up Today Even when you’re right there in the stadium, it can be challenging to keep up to speed with everything going on in a football match as a spectator. Was that yellow card justified? How close was that shot on goal? Should that have been […]

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Even when you’re right there in the stadium, it can be challenging to keep up to speed with everything going on in a football match as a spectator.

Was that yellow card justified? How close was that shot on goal? Should that have been a penalty? These are all questions football fans will most likely have shouted out at one time or another.

But what if there was a way to get right into the action, as if you were standing on the football pitch itself, from the comfort of your own living room? 

That’s where FootAR comes in. This free app, available on iOS and Google Play, overlays real-time data such as player statistics and game analytics onto a digital recreation of the football pitch using augmented reality.

Fans can analyse the most significant moments in a live game from multiple angles and enjoy an accompanying audio commentary. It’s a social experience too, with users able to vote in polls and share their favourite match moments.

Since its launch last year, the app has seen considerable success and a healthy number of downloads. Two notable Portuguese media organisations, GMG (Jornal de Notícias) and SportsMultimedia (VSports), have even gone so far as to integrate it into their broadcast coverage.

The app, which has been developed with co-funding from Portugal’s Recovery and Resilience Plan (PRR), was also recently recognised with the “Best Application of the Year” award at the VRAR Expo in China, highlighting FootAR’s appeal to audiences worldwide.

David Olim, CEO of FootAR – which is part of the eGames Lab consortium, a unique cluster of over 22 Portuguese companies and organisations focused on games development and the creative industries – recently chatted to PocketGamer.biz about where the inspirations for FootAR came from, what the award win meant to them, and plans for the future. 



Pocketgamer.biz: What did winning “Best Application of the Year” at VRAR Expo China mean to you?

David Olim: Being recognised in the XR space is a strong endorsement of what we’ve built with FootAR. It reminded us that we’ve not just created something amazing, we’ve added value for fans and brought something fresh to the table. Quite literally, I’d argue, because we use the camera to place virtual objects.

“We set out not to distract from the game but to enhance it.”

David Olim

Getting this recognition from a competitive and tech-savvy market like China has also been a tremendous validation. It opens doors and shows that our product has global potential, helping us build key partnerships, attract local interest and better understand user behaviour in one of the world’s most advanced mobile ecosystems.

What helped FootAR stand out is how it naturally blends into the live sports viewing experience. We set out not to distract from the game but to enhance it.

Mixing real-time stats, interactive elements and personalised views over a live match created a unique synergy between viewer and content that has caught audiences’ attention commercially and professionally.

How has your membership as part of the eGames Lab consortium contributed to the success of FootAR?

Our affiliation with eGames Lab granted us access to some of the most brilliant minds in gaming and technology. Their expertise has helped us fine-tune our platform’s engagement mechanics, enabling us to create familiar yet innovative experiences for mobile users.

 It has also opened up collaboration opportunities that would otherwise have been unavailable. As leaders in the immersive reality vertical at eGames Lab, we must remain at the forefront of this technology, as this demonstrates that we are on the right path as a consortium.

What inspired you and your team to create FootAR?

We were inspired by how people consume sports today, especially younger audiences who expect more control, interaction and personalisation. We saw a gap between traditional broadcasting and modern fan behaviour, and designed FootAR to make watching sports more dynamic and participatory. 

For example, imagine you’re at the bar with your friends or have responsibilities that mean you can’t watch the match on TV for whatever reason.

When a team scores, FootAR sends a notification straight to your phone. When clicked, you get a visual representation of the player movements, ball trajectory, and more. With our AR feature, you can even reproject that moment from the match right in front of you.

What were some of your team’s biggest technical or design challenges while building FootAR?

One of the main challenges was designing a user interface that delivers rich, real-time data without cluttering or overwhelming the user’s environment.

“Casual fans use FootAR for quick and easy insights that make watching better without needing to do anything complicated. But hardcore fans go way deeper.”

David Olim

We had to devise ways to make live sports more exciting without taking people’s eyes off the action, while also considering that every user has different tastes. For example, we decided to include some humorous options to appeal to younger users, like the ability to substitute player avatars for panda-like characters. 

Casual fans use FootAR for quick and easy insights that make watching better without needing to do anything complicated.

But hardcore fans go way deeper. They often look at detailed stats, personalised views and interactive elements to analyse the game as it’s happening. Historical data is also vital for them as they use it for multiple purposes, including generating informed live bets. 

Ensuring consistent performance across different devices and network conditions was also important. But above all, we wanted to ensure that we created an exciting and intuitive experience with which fans of all ages want to engage.

Did you take any pointers from mobile games while designing FootAR? 

Implementing gamification features so the user feels part of the action instead of being passive is central to the FootAR experience.

Examples of this gamified environment can be found on the XR version of our platform, where minigames pop up at specific times, with the purpose of fans finding specific objects in the 3D environment that award points for a leaderboard. Those kinds of activations are crucial to engagement.

What are the wider opportunities for FootAR’s technology, like licensing it to sports organisations, media companies, or game developers?

FootAR’s technology has much potential, and not just for live sports broadcasts. In the media, for example, the fact that FootAR generates the environment based on data rather than relying directly on a broadcast means they can offer views from any live event without the need to acquire multi-million-dollar licences.

“FootAR’s technology has much potential, and not just for live sports broadcasts.”

David Olim

Also, integrating these interactions into the iGaming environment can help create an emotional connection with people who might not otherwise engage with certain events.

Considering the rapid evolution of AR/VR, what are the biggest commercial challenges and opportunities you anticipate in the next few years?

AR and VR are moving fast, which is great, but also a challenge because we need to ensure the tech is easy to use and appeals to everyone.

There are also fantastic opportunities to team up with different industries and develop fresh and thrilling ways for users to have new experiences.

 We’re passionate about creating solutions that can evolve and adapt as this fast-changing market keeps shifting and being improved by the ever-evolving hardware. It’s an exciting time to be in this space.

Finally, what’s next for FootAR ?

For one, we’re launching a special edition of FootAR tailored for the 2025 FIFA Club World Cup.

We’ll collaborate with the biggest media in Portugal to enhance this tournament by generating a live 3D replica of the events available on the clients’ ecosystem, including online media and TV. We’re pretty excited to grow this interaction from specific tournaments to make this a new sports standard. 

We’re also exploring how FootAR can cover multiple sports alongside football. This is being made possible thanks to not only the environment we create as a business but also to the partnerships we have in place.

These include collaborating with the number one sports data platform provider, which guarantees we can deliver data safely and reliably to our user base.



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Nooo! Samsung confirms it’s ‘considering’ following Garmin by adding a premium subscription tier to its Health app

Yes, Samsung is considering a premium subscription tier for Samsung Health This is no rumor – it was confirmed in an interview with Samsung’s Head of Digital Health Advanced coaching features would be included free in new watches, while being locked behind a paywall for older models In these cash-strapped times, none of us enjoy […]

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  • Yes, Samsung is considering a premium subscription tier for Samsung Health
  • This is no rumor – it was confirmed in an interview with Samsung’s Head of Digital Health
  • Advanced coaching features would be included free in new watches, while being locked behind a paywall for older models

In these cash-strapped times, none of us enjoy paying more than we have to. When our best streaming service prices go up, we grumble, even though more films and TV are added all the time.

Likewise, if we buy a device such as one of the best smartwatches, and previously we’ve been able to use all its features for free, we don’t like being charged a monthly subscription for future ones.



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4iiii Launches Precision 3+ and 3+ Pro Power Meters for New Shimano XTR

Hailing from the foothills of the Canadian Rockies, the sports tech company 4iiii Innovations Inc., releases its PRECISION 3+ and PRECISION 3+ PRO power meters as factory install options for the new Shimano XTR. (Photos / 4iiii) This is a strategic move for 4iiii. They are “hoping it reinforces the growing importance of power measurement […]

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Hailing from the foothills of the Canadian Rockies, the sports tech company 4iiii Innovations Inc., releases its PRECISION 3+ and PRECISION 3+ PRO power meters as factory install options for the new Shimano XTR.

4iiii PRECISION 3+ & 3+ PRO XTR back of cranks

(Photos / 4iiii)

This is a strategic move for 4iiii. They are “hoping it reinforces the growing importance of power measurement for mountain bikers seeking to optimize their performance”.

4iiii PRECISION 3+ & 3+ PRO XTR crank arm

4iiii PRECISION 3+ & 3+ PRO XTR crank arm

There’s no doubt that mountain biking is one of cycling’s most demanding disciplines. When grinding up a steep climb, you need to put out a bare minimum of power to crest the summit. When training with a power meter, riders can climb more efficiently. This leads to less fatigue, greater focus, more enjoyment, and ultimately, more downhill payoffs.

4iiii PRECISION 3+ & 3+ PRO XTR full cranks

4iiii PRECISION 3+ & 3+ PRO XTR full cranks

With the launch of the new Shimano XTR, 4iiii wanted to offer its “industry-leading” power solutions as a seamless Factory Install option in North America.

The service integrates a left side, or dual power meter, onto the new XTR M9200 crankset. This provides a durable and highly accurate power measurement solution.

Plus a New Look

The release also introduces a refreshed 4iiii power meter design. It features a user-friendly battery cap that is engineered to comply with new safety laws, while still providing the same reliable, accurate data you’ve come to expect from 4iiii.

4iiii PRECISION 3+ & 3+ PRO XTR holding crank arm

4iiii PRECISION 3+ & 3+ PRO XTR holding crank arm

4iiii PRECISION 3+ & 3+ PRO XTR holding high

4iiii PRECISION 3+ & 3+ PRO XTR holding high

The demand for power data in mountain biking has exploded, and for good reason. This is evident in both our aftermarket demand and from OEMs seeking power meters on Shimano-equipped mountain bikes,” says Phil White, CEO of 4iiii Innovations. “Understanding your power output on the trail transforms training from guesswork to science. Our PRECISION 3+ Powermeter, which is now available as a Factory Install on the new Shimano XTR M9200, offers +/- 1% accuracy, an incredible 800 hours of battery life, and integrated Apple Find My technology. This gives mountain bikers the precision, durability, and peace of mind they need to push their limits on any trail.”

4iiii.com

The post 4iiii Launches Precision 3+ and 3+ Pro Power Meters for New Shimano XTR appeared first on Bikerumor.



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Sports Summit Madrid successfully concludes its first edition

The event welcomed over 6,500 attendees and put a clear focus on the future of sports. Sports Summit Madrid 2025 wrapped up its first edition today after two intense days of activity at IFEMA Madrid, establishing itself as one of the major global forums in the sports industry. With more than 6,500 attendees, 200 brands, […]

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The event welcomed over 6,500 attendees and put a clear focus on the future of sports.

Sports Summit Madrid 2025 wrapped up its first edition today after two intense days of activity at IFEMA Madrid, establishing itself as one of the major global forums in the sports industry. With more than 6,500 attendees, 200 brands, 150 speakers, and a packed agenda filled with knowledge and innovation, the event laid the groundwork for rethinking the present and building the future of the sports ecosystem.

The closing day was marked by strategic conversations around sustainability, equality, public policy, digital transformation, and financing, with key figures from the world of sports — such as Carolina Marín, Saúl Craviotto, and Laura Gil — as well as public institutions, clubs, federations, and tech companies.

Sustainability, Equality, and Development

One of the main themes of the day was gender equality in sports. As part of the HER program led by SSM, female leadership was discussed with inspiring figures like Theresa Zabell (former Olympic champion), María Guadalupe Benzal (Director of International and Commercial Expansion at MADCUP), and Patricia Almazán (CaixaBank).

Another panel focused on sports tourism, featuring representatives from UN Tourism, the Government of Nayarit (Mexico), and the Region of Murcia, who discussed how sport can drive sustainable territorial development and generate positive social impact.

Sustainability was a central focus of the second day, with talks such as the one led by Filippo Veglio (UEFA), addressing sustainability in European football — including governance, climate action, diversity, and gender equality. These discussions took place under the umbrella of the Ibero-American Forum on Sport, Inclusion and Sustainability (FIDIS), held at the Ágora stage.

Technology and Innovation

Innovation applied to sports and fan experience took center stage, with panels on sportainment, digital engagement, gaming, YouTube & sports, and the rising role of eSports in both entertainment and performance.

Global brands like Heineken, YouTube, Visa, Nielsen, 360Player, and the NBA shared their strategies for connecting with new audiences and reshaping their role within the sports ecosystem. On the main stage, the international vision of the Saudi Pro League was presented as part of the Vision 2030 strategy, with a keynote by Abdulaziz Albaqous, Director of International Relations at the Saudi Olympic and Paralympic Committee.

Investment and the Future of Sport

One of the key moments of the second day was the panel “Beyond the 90 Minutes”, featuring leaders from the Saudi Pro League, Italy’s Serie A (Enrico Casiraghi), and Sportian (Alejandro Scannapieco), who discussed how leagues are transforming into global entertainment platforms.

Discussions also centered on the new professional profiles demanded by the sports industry and how to move toward sustainable financing, with insights from experts such as José Mayo (CaixaBank), Rafael Lambea (CREA SGR), and Jaime Gross (ASOMED / FNEID).

There were also panels dedicated to specific sports, such as rugby — with the presence of Alan Gilpin (World Rugby) and Juan Carlos “Hansen” Martín (RFER) — and aquatic sports, led by Brent Nowicki (World Aquatics), who explored trends and opportunities in the discipline. A special session also addressed the challenges of federative football in Spain, with speakers from RFEF and regional leagues.

Legendary Voices

The day concluded with a roundtable featuring iconic sports figures Carolina Marín (badminton), Saúl Craviotto (canoeing), and Laura Gil (basketball), who shared personal stories and their perspectives on the role of athletes in society.

A Launchpad for the Future

With a cross-cutting, multi-sector, and international approach, Sports Summit Madrid successfully closes its first edition having fulfilled its goal of becoming a platform for connection, reflection, and action for all players in the global sports ecosystem.

The organization is already working on a new edition for 2026, with the ambition to continue driving the transformation of an ever-evolving industry.



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