Motorsports
The NASCAR industry’s (horse) power trip
If you think about it, getting something done in NASCAR is no different from how it might be done in everyday life: Just b y wearing someone down.
It happens in NASCAR when drivers and teams start beating the drum over and over about a situation they feel strongly about. Those with the biggest microphone, after all, know they can use it to get a point across and cause change. Take the Damaged Vehicle Policy as the most recent example, which NASCAR tweaked during the offseason after a 2024 in which drivers and crew chiefs repeatedly expressed frustration with how the procedure played out.
NASCAR finds itself in a similar situation again. The topic this time is horsepower.
The drivers want more horsepower; the drivers have always wanted more horsepower. But in the Next Gen era, when the industry continues to try and come up with ideas of what will help the car, particularly on short tracks, the drum is being pounded repeatedly about increasing horsepower.
At this point, why not? Why not give in, give people what they want, and see what happens?
“We’ve been saying it for years – we want more horsepower – and we’ve been told we’re waiting on other manufacturers to come in and they aren’t in,” Bubba Wallace said. “So, let’s do something. I think we have all the momentum on our side with our sport right now, and I think bringing in something exciting … I think they need to look at it from an exciting standpoint rather than a worrisome standpoint.”
Finally, and fortunately, the feeling from the other side (i.e., NASCAR) is changing. For the longest time, the idea of increasing horsepower was a non-starter, and the sport went through years where horsepower was decreased. Lest we forget the decision to go to 550. And so, the message to fans was always, don’t get your hopes up. Even the drivers felt it was a long shot, or some had given up hope.
Except the talk has never gone away. The drum continued to be beaten.
So now NASCAR is acknowledging it’s not a hard no. In fact, it could potentially be implemented later this year.
“It’s on the table,” NASCAR senior vice president of competition, Elton Sawyer, told SiriusXM NASCAR Radio last week. “We are working closely with all the stakeholders in the industry and the collaboration has been better than ever in our sport on all topics. This particular one, [we] had a team owner council meeting last week, came up and we discussed that. I know John Probst had a conversation with our engine builders to see what we could do, how that would look and what changes would need to be made.”
The current engine package is 670 horsepower, and any increase would not be extreme. It would not go back to the days of 900hp or the big 1,000 that drivers would love in a perfect world. It seems the 750 number is more likely.
No, it’s not a lot, but it’s something. Many would agree in this case, something is better than nothing.
“I think it’d be worth a shot if the engine manufacturers are willing to do it,” Chase Elliott said. “So, you’re going to have to get all of them to agree, which in my view, is going to be a difficult thing to do. But hopefully they can, and everybody’s willing to give it a shot somewhere just to see if it makes a difference. It might not do anything, but it might really help. And until you try, I don’t know that you really have an answer.”
Is cranking up the power all that’s needed to amp up excitement on short tracks, or is there more to consider? Sean Gardner/Getty Images
A very simple approach – wear them down until you get what you want – seems to work. Will it work on the racetrack? Hopefully, NASCAR gives the industry a chance to find out. But also remember that an increase in horsepower is one step but won’t be the cure-all for what ails the short track package.
“I definitely think it needs more,” Josh Berry said. “The question, I think, boils down to how much more does it need to move the needle? I don’t really have an answer to that. It probably needs to be pretty significant. What I would hate to happen is to go up 100 horsepower and it doesn’t really look that different and everyone goes, ‘Oh, that wasn’t it.’ It is a combination of a lot of things. It is the aero side of the car, it is horsepower, it’s the tires.
“Honestly, it’s technology. I raced a Pro Late Model on Thursday night and when I got out front my car drove a lot better than when I was tucked up behind someone’s bumper. It’s just technology and the fields are that close. It’s just physics and aero. It would definitely be a step in the right direction if they go in that direction. We will see what happens.”
NASCAR is being worn down to push the horsepower lever. It seems more likely than ever before it will happen, and cue the celebration when it does, followed by the magnifying glass on what it does on the racetrack. Then, get the drum ready because there will be something else that becomes worth repeating over and over.
Motorsports
Groundbreaking ceremony held at former Memphis Motorsports Park
MEMPHIS, Tenn. — Racing fans all across the Mid-South have something to look forward to on Wednesday as there will be a groundbreaking ceremony at the former Memphis Motorsports Park in Millington.
The ceremony will begin at 2 p.m., and it will mark a new era of redevelopment for racing in the Mid-South. This comes after the International Hot Rod Association (IHRA) closed on the property several weeks ago.
The owners plan to turn the Memphis International Raceway into a multi-use destination with drag racing, other motorsports, and large community events.
The IHRA president said their goal is to build this back into a national and eventually international destination.
“You know, I think that we will host large national and international events here. And I think we’ll see that in three years. We’re bringing a national nitro series here for this year,” Leah Martin, IHRA president, stated.
IHRA also said it is looking to bring back additional racing, including dirt track, and to add an amphitheater for concerts.
Motorsports
Steve Phelps to resign as NASCAR Commissioner ahead of 2026 season
Steve Phelps became NASCAR’s first Commissioner in March of 2025 after previously working as the president of NASCAR since 2018.
However, he will leave that position at the end of January, and NASCAR does not plan to replace the role of Commissioner for the time being. Instead, his duties will be shared by other existing executives. As for why there won’t be someone else appointed to the role of Commissioner, NASCAR said that this change “comes during a time of stability with an exceptional leadership team in place that ensures the continuity of NASCAR’s strategic vision and critical execution.”
NASCAR also called it a ‘personal decision’ by Phelps to leave, who released the following statement:
“As a lifelong race fan, it gives me immense pride to have served as NASCAR’s first Commissioner and to lead our great sport through so many incredible challenges, opportunities and firsts over my 20 years,” said Phelps. Our sport is built on the passion of our fans, the dedication of our teams and partners, and the commitment of our wonderful employees. It has been an honor to help synthesize the enthusiasm of long-standing NASCAR stakeholders with that of new entrants to our ecosystem, such as media partners, auto manufacturers, track operators, and incredible racing talent.
Nascar Commissioner Steve Phelps
Photo by: Sean Gardner / Getty Images
“As I embark on new pursuits in sports and other industries, I want to thank the many colleagues, friends, and especially the fans that have played such an important and motivational role in my career. Words cannot fully convey the deep appreciation I have for this life-changing experience, for the trust of the France family, and for having a place in NASCAR’s amazing history.”
No reason was given for his departure and he was praised throughout the news release, but Phelps hasn’t been the most popular man in the garage in recent months. He was criticized heavily for some controversial comments that came out during the 23XI/FRM vs. NASCAR antitrust lawsuit, which ended with a settlement partway through the trial. In unsealed documents showing messages between NASCAR leadership, Phelps called longtime team owner Richard Childress a “stupid redneck” and suggested he needed to be flogged.
This sparked widespread condemnation, and in the middle of the trial, Bass Pro Shops CEO Johnny Morris published a scathing letter in defense of Childress, and implied that he would like to see Phelps removed from his position.
Speaking on his departure, NASCAR Chairman and CEO Jim France said: “Steve will forever be remembered as one of NASCAR’s most impactful leaders. For decades he has worked tirelessly to thrill fans, support teams and execute a vision for the sport that has treated us all to some of the greatest moments in our nearly 80-year history. It’s been an honor to work alongside him in achieving the impossible like being the first sport to return during Covid, or in delivering the unimaginable by launching new races in the LA Memorial Coliseum and NASCAR’s first-ever street race in downtown Chicago. Steve leaves NASCAR with a transformative legacy of innovation and collaboration with an unrelenting growth mindset.”
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Motorsports
Racer Media & Marketing announces executive leadership transition; CJ Olivares appointed Group CEO
Racer Media & Marketing, Inc. (RACER), the premier North American authority on motorsports and car culture, today announced the appointment of CJ Olivares as Group CEO. Olivares, who currently serves as President of RACER Network LLC (RACER Network), will expand his leadership to include strategic and day-to-day oversight of the operations of RACER. He succeeds RACER founder Paul Pfanner, who departs the CEO role after three decades.
A decorated 35-year media executive, Olivares brings a distinguished record of building and scaling high-growth digital, linear, FAST and streaming businesses. He is widely recognized for founding Fox Sports’ FUEL TV, where he successfully transformed niche action sports into a dominant cultural force. In the last year, Olivares has spearheaded the integration and rebranding of the RACER Network (formerly MAVTV), driving significant gains in distribution and 50% year-over-year viewership growth through a commitment to diversified racing and automotive programming, as well as narratively-driven storytelling that humanizes the stars of the sport.
“CJ’s strategic expertise and operational depth make him the ideal leader to guide our unified and multifaceted RACER-branded platforms into the next era,” said Chris Dyson, who serves as the Chairman of the Board of both RACER and the RACER Network. “His ability to marry the brand’s outstanding reporting and unique storytelling with modern broadcast and digital delivery ensures that RACER will continue to lead the motorsports media landscape.”
This step represents material progress in a multi-year effort to leverage the RACER companies’ historically distinct media assets to create an integrated content and services powerhouse designed for the modern media era, and sets the stage for the more closely aligned RACER-branded properties to build on the 1.5 billion impressions delivered in 2025.
Olivares leads a RACER group platform encompassing a comprehensive suite of media and service offerings: the RACER Network (television and streaming), RACER Digital (web and app), RACER Podcasts, the RACER Creator Network, the authoritative and collectible RACER Magazine and the creative agency RACER Studio. This streamlined offering is designed to provide a seamless experience for fans and a 360-degree solution for commercial partners.
“The media and marketing landscapes are evolving at a breakneck pace, and the RACER platform is now uniquely positioned to lead that charge in the motorsports and car culture space,” said Olivares. “Our focus moving forward is twofold: diversify our content offering to engage the transformative influx of new racing fans and automotive enthusiasts, and energize our revenue streams through innovative brand partnerships and aggressive subscription growth. We are building the definitive ‘campfire’ for motorsports and car culture.”
Olivares’ strategy emphasizes human-centric storytelling and digital-first accessibility. By leveraging the RACER Creator Network and the high-end production capabilities of RACER Studio, he aims to expand engagement across all platforms—from traditional broadcast to social media—ensuring the brand’s continued dominance in both the motorsports and automotive space.
About Racer Media & Marketing
Founded in 1992, RACER is the premier motorsports media brand in North America, delivering industry-leading content across multiple platforms, including the newly launched RACER Creator Network and RACER Podcasts along with motorsport culture-defining touchstones RACER.com and RACER magazine. The company also operates a strategic consulting, branding and marketing agency – RACER Studio – and produces live streamed events. Its clients have included BMW, Dodge SRT, General Motors, Honda, Hyundai, Mazda, Porsche, Toyota, IMSA, IndyCar, Laguna Seca, SCCA, Trans-Am, Monster Energy, American Legion, Lime Rock Park, Piloti, and many others.
About MAVTV (Now RACER Network)
RACER Network, formerly MAVTV, is the premier motorsports broadcast and digital platform dedicated exclusively to delivering the most comprehensive motorsports and automotive enthusiast content across cable TV, FAST channels and streaming. With a passion for the culture at its core, RACER Network offers an unparalleled lineup of live racing, documentary series, news and analysis, and car culture shows high-quality original programming to millions of fans worldwide.
Motorsports
Two killed after dirt bike collides with SUV in Midtown
TUCSON, Ariz. (KGUN) — Two people riding a dirt bike were killed after colliding with a Kia SUV at the intersection of East 22nd Street and South Country Club Road late Monday night, the Tucson Police Department said.
The crash occurred Jan. 5 at about 10:00 p.m. Police identified the victims as 18-year-old E’Lyanha Nevaeh Valenzuela and 20-year-old Mickey Daniel Ortiz. Both were pronounced dead at the scene; their next of kin have been notified. The driver of the Kia was not injured.
According to investigators, an SSR Motorsports dirt bike was traveling eastbound on 22nd Street when a Kia SUV made a left turn from westbound 22nd Street onto southbound Country Club Road. The dirt bike struck the passenger side of the SUV. Police say the two on the dirt bike were not wearing helmets and that the dirt bike was not equipped with a working headlamp.
Traffic Detectives and the Crime Scene Unit responded and are continuing the investigation. Detectives are working to determine the color of the traffic signals at the time of the collision, and it has not yet been confirmed which of the two victims was the rider and which was the passenger.
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Motorsports
Spring Mountain Motorsports Near Pahrump Drives Local Economy and Traffic
Spring Mountain Motor Resort & Country Club, located near Pahrump, operates as one of the region’s primary motorsports training and track venues, hosting a range of programs from public track days to high-level driving experiences. The complex uses multiple track configurations to accommodate instruction programs, private club events and national-level activities, attracting both local drivers and out-of-area visitors.
For Nye County the facility is more than a hobbyist destination; it functions as an economic engine. Visitors attending multi-day instruction sessions and track events generate demand for hotel rooms, restaurant meals and automotive services in Pahrump. Local businesses benefit from increased occupancy and customer traffic, particularly during the cooler months when many events are scheduled. That seasonal concentration means revenues tied to track activity are uneven through the year, with a heavier share of spending clustered in fall, winter and spring months.
Operational details matter for residents and businesses planning around events. Advance registration is required for track participation, and the resort enforces safety and helmet requirements for drivers and passengers. Public access to some resort areas is limited during events, and event weekends typically bring higher traffic volumes and louder ambient noise levels near the facility. Residents planning travel or outdoor activities near the track should consult the event calendar before heading out.

The relationship between the resort and the wider community also presents opportunities and trade-offs. The flow of visitors supports local hotels, restaurants and service providers, but it also creates short-term externalities that require management – from traffic routing to noise mitigation. Local businesses can leverage event schedules by aligning staffing and inventory with peak weekends, and service providers can market maintenance and hospitality packages to visiting drivers and teams. Event organizers and county officials can reduce friction by coordinating permits, public access rules and traffic plans in advance.
Practical steps for Nye County residents and businesses include checking the resort’s event calendar before travel to anticipate noise and congestion, confirming which areas are open to the public on event days, and contacting the resort directly about permits or potential business partnerships. As a multi-use motorsports venue that draws national-level participants, Spring Mountain will remain a notable contributor to Pahrump’s visitor economy and a focal point for community planning around tourism, traffic and local services.
Motorsports
ARCA Menards Series Kicks Off 2026 Season with Daytona Pre-Race Practice Over 70 Drivers, 40 Teams Expected to Participate – Speedway Digest
Over 70 drivers are expected to hit the high banks as the 2026 ARCA Menards Series season fires up with its annual Pre-Race Practice at Daytona International Speedway on Friday and Saturday, January 9 and 10.
The entry list for the two days of track activity leading into the season-opening Daytona ARCA 200 is led by pre-season championship favorites Isabella Robusto and Thomas Annunziata, both of whom will be campaigning full-time for Nitro Motorsports. Nitro, led by team principal Nick Tucker, will also field cars for 2024 Daytona winner Gus Dean and 2024 Talladega winner Jake Finch, as well as ARCA Menards Series West winner Jake Bollman. Youngsters Jade Avedisian and Gavan Boschele will also make laps in a Nitro Motorsports Toyota at the pre-race practice.
Reigning championship team Pinnacle Racing Group, who took Brenden “Butterbean” Queen to the title in 2025, will not be chasing the ARCA Menards Series drivers’ championship in 2026 but the team’s Chevrolets will be loaded with talent at Daytona, with drivers Jack Wood, team manager Shane Huffman’s son Landon S. Huffman, Carson Brown, and Taylor Reimer set to make laps. Brown, just 17 years old, will compete for the ARCA Menards Series East championship in 2026.
KLAS Motorsports will be at Daytona with two cars for the first time, as perennial contender and fan favorite Andy Jankowiak looks for his first career series victory with teammate Glen Reen alongside. YouTube superstar Garrett Mitchell, known to his fans as Cletus McFarland, will also return for his second attempt at Daytona in a Ford prepared by Rette Jones Racing.
Former Daytona runner-up finisher and 2024 pole winner Willie Mullins is expected to participate, along with 2012 pole winner and five-time Daytona top-five finisher Sean Corr. Tim Richmond, who started on the front row and finished a career-best fifth at Daytona in 2024, will be on track, as well as Joe Gibbs Racing Toyota drivers Max Reaves and Gio Ruggiero in addition to 2025 ARCA Menards East champion Isaac Kitzmiller.
Andy Hillenburg’s Fast Track High Performance Racing Team will field entries for Presley Sorah, Ed Pompa, Ohio’s Austin Hill, and Takuma Koga in addition to six drivers participating in the ARCA Menards Series Road to Daytona program. Hudson Bulger, Albert Francis, Robbie Kennealy, Kody King, Craig Lutz, and Brad May will all spend half a day on track in a car prepared by Hillenburg, a two-time ARCA Menards Series winner at Daytona in 1995 and 1997.
Live timing and scoring data will be available throughout the two days of track activity via ARCARacing.com.
The 2026 ARCA Menards Series formally launches its 74th season, as it has since 1964, at Daytona International Speedway with practice on Thursday, February 12, Pole Qualifying on Friday, February 13, and the 63rd Annual Daytona ARCA 200 set for 12 noon ET on Saturday, February 14. The race will be televised live on FOX and broadcast nationwide on select affiliates of the MRN Radio Network. Live timing & scoring for all on track sessions is available at ARCARacing.com.
ARCA PR
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