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The New WHOOP Age Feature Offers to Help Slow Your Pace of Aging

The new WHOOP 5.0 and MG launch come with advanced health trackers to check your pace of aging so you can slow it down. Biohackers and anti-aging fanatics rejoice. WHOOP just announced two new cutting-edge wearables to remind everyone that the brand was still around and making a name for itself in the smart tech […]

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The new WHOOP 5.0 and MG launch come with advanced health trackers to check your pace of aging so you can slow it down. Biohackers and anti-aging fanatics rejoice.

WHOOP just announced two new cutting-edge wearables to remind everyone that the brand was still around and making a name for itself in the smart tech market. The new health wearable lineup includes the WHOOP 5.0 and WHOOP MG, and they have a long list of features to offer. We could talk about the on-demand ECG capability or the 14-day battery life, but we think the WHOOP Age feature is going to be the center of our discussion today.

With sleeker and faster hardware than ever before, WHOOP’s health wearables have taken fitness tracking one step further this time, enabling a more zoomed-in view of user health without having to rely on bulky hardware. With the ability to identify the markers of aging so users can work on reversing it, the WHOOP devices are worth consideration, even if the screenless style is not for you.

Unfortunately, purchasing the device is not enough to enjoy the specs—there’s a three-tier membership fee that has to be acknowledged before you can get in on the benefits. Is the WHOOP fitness tracker worth it? 

WHOOP new wearables

Exploring the WHOOP Age Feature In an Era That’s Terrified of Aging

It’s possible that you haven’t heard of WHOOP before, but the niche brand has been around since 2012, designing products for athletes and fitness enthusiasts who want more than just a step counter or activity tracker on their wrists. 

The WHOOP 5.0 and WHOOP MG are two of the latest products in the company’s product catalog and they have been redesigned not just to appeal to a more modern and fashionable aesthetic but to also track health on a very minute level for those who really want to upgrade their quality of life.

WHOOP Age Feature—What Do We Know About It?

It’s only 2025 so no, putting WHOOP’s new wearables on your wrist won’t automatically make you look or feel younger, but the device does promise to tell you what you can do to age backward.

The Healthspan and WHOOP Age features provide insight into your long-term health and quantify your physiological age so you know where things stand with your body. The Healthspan feature uses nine different metrics to calculate your WHOOP Age and Pace of Aging, which will give you enough insight into how you can aid your body in staying younger for longer.

As much as this reminds us of the silly ways we could track our physical age on Wii Sports by planning a few games, this WHOOP Age tool actually takes your biology into consideration, so it will certainly offer a better estimate of your physiological age and what affects it most.

WHOOP MG and 5.0 Features—What Else Does the Fitness Tracker Do?

The WHOOP 5.0 and MG launch didn’t solely focus on the age and healthspan metric and offers some benefits for those who want to focus on the here and now. The FDA-cleared ECG feature can allow for a screening on-demand wherever you are, and the blood pressure insights can be very telling of just how you handle your stress. These factors are critical in addressing longevity.

From an in-depth look at your sleep performance to exploring muscular strain during strength training the WHOOP 5.0 and MG launch dives straight to the point—knowing the numbers can tell you what to fix. The WHOOP health wearables are also a great investment for women who want hormonal insights beyond cycle tracking, as their personalized insights and in-depth assessment can be very useful in building a healthy lifestyle. 

WHOOP’s wearables are also impressive when it comes to battery life, offering over 14 days of continuous use between charges. The devices can also be charged while wearing them, meaning you never have to lose out on critical data. Whoop’s Advanced Labs is not available at launch but there is a waitlist you can join for future insights and services. 

WHOOP health wearable

The WHOOP health wearables are convenient to use and just as convenient to charge.

WHOOP’s Age Feature Leads the Anti-aging Revolution

As a society, we’re more obsessed with aging than ever before, doing everything in our power to keep the wrinkles away and the arthritis at bay. A significant portion of the conversation around aging tends to center around the appearance of age—dressing to look young, botox to look frozen in time, and other treatments to ensure the facade of youth never fades.

These surface-level treatments might be the conversation starters, but those who want to address age in terms of living for longer in the peak of health, need to make lifestyle changes that address the internal indicators of age. Bryan Johnson, the infamous face of the anti-aging agenda, goes to great lengths to stay youthful and virile, and despite many of the gimmicks, he does get some elements like the importance of diet and exercise right.

Chasing anti-aging by half-measures rarely leads to any substantial results. Instead, using data from tools like the WHOOP Age feature to gauge just how well your body is holding up, is critical to understanding how you can slow down aging in a way that actually benefits you physically. Want more days of going on hikes and playing with the grandkids? Well, you’ll have to understand what your body needs to make it happen.

Anti-aging Services Come at a Price—Understanding WHOOP’s Subscription Options

To make the most of the WHOOP Age feature, you might wonder which band you should invest in, the WHOOP 5.0 or the WHOOP MG. The first thing you need to know is that the band you receive depends on which subscription tier you purchase. Each tier offers different features to the user, and depending on the yearly plan you invest in, your watch will also change.

The three WHOOP subscription options are as follows:

  • WHOOP One: $199 per year for all the basic fitness insights
  • WHOOP Peak: $239 per year for more advanced health, fitness, and longevity insights 
  • WHOOP Life: $359 per year for the most powerful version of WHOOP, with medical-grade data

If you invest in either the One or Peak subscription option, you’ll receive the WHOOP 5.0 device. The Peak plan will unlock more features and insights for those who want a detailed look at their health. Those who invest in the Life subscription tier will receive the WHOOP MG or the “medical-grade” device with the ECG monitoring service. If you want to try the WHOOP Age feature, you have to invest in the Peak or Life memberships as the One subscription will not give you access to the advanced metrics. 

WHOOP subscription options

Promoted by Cristiano Ronaldo, the WHOOP series of devices are trusted by top athletes.

Should You Invest in the WHOOP Fitness Tracker?

If you are an existing WHOOP user, there are some interesting upgrade deals that you can look into by extending your subscription and regifting your existing WHOOP 4.0 to someone else. Those who have already used and found the device beneficial can continue to make the most of the WHOOP MG specs and features to understand their health better

From track star Sha’Carri Richardson to footballer Cristiano Ronaldo, many big names have been spotted flaunting previous versions of the device. The WHOOP line is primarily designed for athletes, and unlike smartwatches with screens or smart rings with a more discreet presence, the WHOOP 5.0 is not a multipurpose device. 

The amount of data it puts out can end up being useless to the average user. Many alternatives like a Garmin, Apple, or a Fitbit smartwatch might be more useful if you aren’t planning on making lifestyle changes to meet the advice of your device.

If you’re interested in using the WHOOP health wearables to turn your life around and build a better future for yourself with its Healthspan and Age feature, then it is easily worth buying, if the subscription tiers fall within your budget. The biohacking grind is not for the weak so if you’re committed to embracing longevity and an alternate lifestyle, give the new WHOOP fitness trackers a go. 

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Dick’s Sporting Goods to acquire Foot Locker, expand global reach

Dick’s Sporting Goods announced on Thursday it intends to acquire Foot Locker to create a “global leader in the sports retail industry.” The announcement comes as President Donald Trump has implemented tariffs on imported goods, which are expected to have a profound impact on shoes and apparel. According to the U.S. International Trade Commission, over […]

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Dick’s Sporting Goods announced on Thursday it intends to acquire Foot Locker to create a “global leader in the sports retail industry.”

The announcement comes as President Donald Trump has implemented tariffs on imported goods, which are expected to have a profound impact on shoes and apparel. According to the U.S. International Trade Commission, over 96% of footwear in the U.S. is imported.

Nearly 42% of the shoes worn in the U.S. are from China. President Trump recently dropped the tariff rate he imposed on goods from China from 145% to 30% for 90 days to facilitate trade negotiations. He has also imposed a 10% tax on imports from other countries.

Nearly 31% of the shoes worn in the U.S. are made in Vietnam.

The deal to acquire Foot Locker is expected to cost Dick’s Sporting Goods $2.4 billion. In return, the company is offering Foot Locker shareholders $24 or 0.1168 shares of Dick’s Sporting Goods stock for each share of Foot Locker stock.

The agreement will be subject to regulatory approval.

RELATED STORY | Why does the government interfere with big company mergers?

“We have long admired the cultural significance and brand equity that Foot Locker and its dedicated Stripers have built within the communities they serve,” said Ed Stack, executive chairman of Dick’s Sporting Goods. “We believe there is meaningful opportunity for growth ahead. By applying our operational expertise to this iconic business, we see a clear path to further unlocking growth and enhancing Foot Locker’s position in the industry. Together, we will leverage the complementary strengths of both organizations to better serve the broad and evolving needs of global sports retail consumers.”

Foot Locker has 2,400 locations in 26 countries, which also include Kids Foot Locker, Champs Sports, WSS, and Atmos stores. Dick’s Sporting Goods has about 850 locations, which include Golf Galaxy, Public Lands, and Going, Going, Gone! stores.

RELATED STORY | Trump tariffs aimed at reviving US jobs, but experts warn of complex challenges

The companies say the merger will create a global platform within the growing sports retail industry, serve a broader set of consumers across differentiated concepts, strengthen relationships with brand partners through global reach, invest in future growth through an industry-leading omnichannel experience, and unlock operational efficiencies that create shareholder value.





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Crunch Franchise Brings State-of-the-Art Fitness Facility to Marrero, Louisiana

MARRERO, La., May 15, 2025 /PRNewswire/ — Crunch Fitness today announces the opening of Crunch Marrero in Marrero, Louisiana. The $5 million, 40,000-square-foot state-of-the-art fitness facility will open its doors in Fall 2025. Operated by Crunch Fitness franchisee Fitness Ventures LLC, Crunch Marrero will be located at 5005 Lapalco Boulevard, creating a new fitness offering for residents of the […]

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MARRERO, La., May 15, 2025 /PRNewswire/ — Crunch Fitness today announces the opening of Crunch Marrero in Marrero, Louisiana. The $5 million, 40,000-square-foot state-of-the-art fitness facility will open its doors in Fall 2025. Operated by Crunch Fitness franchisee Fitness Ventures LLC, Crunch Marrero will be located at 5005 Lapalco Boulevard, creating a new fitness offering for residents of the Greater New Orleans area.

Fusing fitness with entertainment, Crunch Marrero offers Crunch’s 3.0 modernized look, featuring a revamped entry area, a larger and upgraded HIIT Zone, more functional training space, and a stronger focus on strength training. The new design also includes enhanced personal training zones and a reimagined ‘Relax & Recover’ wellness studio.

Fitness Ventures LLC owns and operates Crunch Fitness locations across the U.S. Crunch Marrero will be the Fitness Ventures LLC’s 69th location nationwide and third location in Louisiana, with plans to open at least 10 more gyms this year.

“We are excited to bring the Crunch brand to Marrero. Crunch is for everyone – from the first-time gym-goer to the seasoned athlete,” said Brian Hibbard, CEO of Fitness Ventures LLC. “With a high-energy and fun environment, and memberships starting at $9.99 per month, we have options to meet everyone’s goals and budget.”

Crunch Fitness ranked #1 in the fitness category for the second year in a row and #32 overall in the annual Entrepreneur Franchise 500® – the world’s most comprehensive franchise ranking. Crunch Fitness continues to expand nationwide and push the bar with innovative offerings for its members.

Prospective members can visit CrunchMarrero.com for more information about memberships and to sign up. The first 500 founding members to lock in their rate will receive $1 down, one month free, a complimentary t-shirt, discounts on small group and personal training, and more.

Crunch is also expanding its team within the Marrero community and is looking for individuals who are eager to help their community experience fitness, wellness, relaxation, and recovery. Crunch believes in not only being the best place to work out but also the best place to work. Interested applicants can apply today at CrunchMarrero.com.

About Crunch:

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves three million members with over 500 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, Spain, and India. Crunch is rapidly expanding across the U.S. and around the globe.

SOURCE Crunch Fitness



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Future of Sport Lab accelerator selects sixth cohort

Future of Sport Lab, a sports tech accelerator created by Toronto Metropolitan University and Maple Leaf Sports and Entertainment, has selected its sixth cohort of startups. The ten companies in the class, which were selected from an application pool of more than 150, are as follows: Digital coaching platform CoachThem, which was founded by former […]

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Future of Sport Lab, a sports tech accelerator created by Toronto Metropolitan University and Maple Leaf Sports and Entertainment, has selected its sixth cohort of startups.

The ten companies in the class, which were selected from an application pool of more than 150, are as follows:

  • Digital coaching platform CoachThem, which was founded by former NHL players Mike Weaver and Robb Tallas and is used by multiple NHL teams and Hockey Canada
  • Sports-focused travel and tourism platform Coordle, which connects teams, customers and local businesses to simplify coordination
  • Wearable vendor Elev8 & Perform, which uses quantum nano biomaterials and AI-powered smart imaging and analytics to improve cardiovascular health, recovery and performance
  • AI-powered basketball IQ platform HooperIQ, which uses quizzes, film analyses and game breakdowns to train decision-making
  • Women-focused golf experience company Iron Lady Golf, which was founded by PGA pro Lindsay Knowlton
  • Fan loyalty and rewards platform FanMore
  • AI-powered smart insole provider Lubu Technologies
  • Nonprofit MOMentum, which supports elite athlete mothers with grants and other resources
  • Free-to-play social gaming platform Shake
  • Athlete and sports team-focused mental health platform The Playbook

FSL founder and managing director Cheri Bradish told SBJ that FSL did not prioritize any particular business unit in the companies selected, opting to instead cast a wide net across AI, athlete performance, fan engagement and more. Bradish did note, however, that there was an emphasis on founder teams, particular those that included high performance athletes.

“The narrative is true — the more aligned the founders are with the athlete experience, and being an athlete themselves, is paramount,” she said. “It definitely has accelerated some of these companies in a way that helps them test-case where they’re going.”

The companies are currently going through an eight-week program consisting of both in-person and virtual programming. That includes FSL connecting current cohort founders to the founders of former FSL companies and executives in residence for regular meetings, as well as providing networking opportunities with sports business professionals. The program will culminate in a pitch day at the end of June.

FSL’s key partner on the “executives in residence” front is Canadian business incubator DMZ, and FSL’s mentor advisor team consists of representatives from Rogers Sportsnet, the Toronto Blue Jays, MLSE and more, according to Bradish. While FSL does not invest in its startups — their focus is on programming — it last year partnered with Canadian venture capital firm Relay Ventures, which invests in a select number. The 37 startups that have graduated from the program — including Drive Hockey Analytics, Spalk, The Gist and Zone7 — have raised more than $150 million to date, Bradish said.

This year, FSL also launched a new initiative for female entrepreneurs called FSLW, which includes eight women-founded startups (four of which come from the latest FSL cohort). FSLW will be hosting a showcase event in partnership with espnW Summit Canada — and supported by Canadian Tire’s Women’s Sports Initiative — in June.



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Finally! Gemini is coming to Wear OS 6 – including non-Google devices like Samsung Galaxy Watches

Google has made big Wear OS announcements as part of its Android Show event this week Wear OS 6 will offer a visual refresh, but will also bring Gemini AI to devices from other manufacturers Gemini on the latest Samsung Galaxy Watches has already been confirmed Google held its livestreamed Android Show – a prelude […]

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  • Google has made big Wear OS announcements as part of its Android Show event this week
  • Wear OS 6 will offer a visual refresh, but will also bring Gemini AI to devices from other manufacturers
  • Gemini on the latest Samsung Galaxy Watches has already been confirmed

Google held its livestreamed Android Show – a prelude of sorts to next week’s big I/O in-person – on May 13 this week. As part of the early information revealed at the event, the tech giant made big promises about its wearable platform, Wear OS 6, and something we’ve all been waiting for – Gemini support.

On the one hand, Wear OS 6 will get a series of UI tweaks, dubbed ‘Material 3 Expressive’ which ties into Android 16, and should make better use of the round face of Wear OS 6 devices.



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Skyesports Championship 2025 BGMI Grand Finals Partners with iQOOiQOO Neo 10 Named Title Sponsor of the Skyesports Championship 2025 BGMI Grand Finals

India—May 15, 2025: Skyesports announced today that iQOO has joined the Skyesports Championship 2025, India’s longest-running homegrown esports IP, as the title sponsor for the BGMI Grand Finals. Scheduled to take place from May 15th to 18th, 2025, the Grand Finals will feature the top 16 teams from across India, narrowed down through open qualifiers […]

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India—May 15, 2025: Skyesports announced today that iQOO has joined the Skyesports Championship 2025, India’s longest-running homegrown esports IP, as the title sponsor for the BGMI Grand Finals.

Scheduled to take place from May 15th to 18th, 2025, the Grand Finals will feature the top 16 teams from across India, narrowed down through open qualifiers that attracted thousands of aspiring players from all parts of the country, competing for the ultimate title and a share of the INR 17.5 lakhs prize pool.

With India’s best teams in action, the Grand Finals serve as the perfect platform to highlight the iQOO Neo 10, the fastest smartphone in the segment, powered by the Snapdragon 8s Gen 4 processor. The device enables esports-level gaming with 144 FPS, making it well-suited for high-performance mobile competition.

iQOO Neo 10 joins industry leading brands including ‘powered by’ partner AMD along with associate partners, Western Digital, Red Bull, and GIGABYTE.

Adding to the excitement, the iQOO Neo 10 Skyesports Championship Grand Finals will introduce a unique and never-seen-before format in BGMI esports: the Sky Champ Rule. Under this format, teams must reach a points threshold and then secure a winner-winner chicken dinner (WWCD) to be crowned champions of the tournament.

This innovative structure brings an added layer of strategy and unpredictability to the final stage. The tournament has already surpassed 25 million views and hit a peak concurrent viewership of over 100,000, showcasing the growing anticipation for the Grand Finals.

Commenting on the partnership, Shiva Nandy, Founder and CEO, Skyesports, said: “The Skyesports Championship has grown into one of the largest and most recognizable esports IPs in India, consistently bringing together top talent from across the country. It’s this scale, reach, and grassroots foundation that makes the IP a compelling platform for leading brands like iQOO to engage with the gaming community. We’re excited to have them on board as the title sponsor for the Grand Finals and look forward to delivering an unforgettable last stage through our unique Sky Champ format.”

The 16 qualified teams for the iQOO Neo 10 Skyesports Championship Grand Finals are:

 

  • Vasista Esports

  • True Rippers

  • Learn From Past

  • Cincinnati Kids

  • Money Makerz

  • Rising Inferno Esports

  • Wyld Fans

  • Autobotz Esports

  • Gods Reign

  • Alibaba Raiders

  • 4Merical Esports

  • Team iQOO Soul

  • Team iQOO 8Bit

  • Blitz Esports

  • RivalryxNRI

  • Team Versatile

The iQOO Neo 10 Skyesports Championship 2025 BGMI Grand Finals will be streamed exclusively on the Skyesports YouTube channel from May 15th to 18th, 2025. Fans tuning in will also stand a chance to win exciting prizes, with further details to be revealed during the livestream.


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Huawei Watch 5 Review: On a Health Kick

At a glance Expert’s Rating Pros Two sizes Attractive and durable design Lots of new health insights Improved battery life Cons Health data can be overwhelming Questionable placement of sensor in some scenarios Some software quirks Our Verdict The Huawei Watch 5 is a smartwatch that now feels like it’s shifted to become more health […]

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