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NIL

The Players Era Festival Could Be a Game

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The Players Era Festival Could Be a Game

While other top programs have spent the offseason treating the transfer portal like an all-inclusive buffet, the Zags have, as always, remained deliberate. So far, just two portal additions—Adam Miller from Arizona State and Tyon Grant-Foster from Grand Canyon—plus one high school commit, Parker Jefferson. And though it’s not yet official, Mario Saint-Supery appears all but locked in. While other schools have committed to full NIL-fueled rebuilds, the Zags have been a little more intentional than most.

With the Zags, fit always matters more than pedigree, and the program’s adherence to this philosophy is what’s allowed Gonzaga to stay competitive despite being a fraction of the size of just about every other top 25 program.

The Zags have always operated at an NIL disadvantage, but this November, the team will participate in something entirely new to the basketball world. The Players Era Festival is more than another early-season multi-team event like Maui or the Battle 4 Atlantis. It marks an unprecedented structural shift in how programs like Gonzaga can leverage visibility and NIL support without needing a Power Five bankroll to do it.

What Is the Players Era Festival?

The Players Era Festival is a tournament and NIL event held in Las Vegas during Thanksgiving week. It’s built to give college players meaningful NIL opportunities while generating significant college basketball hype early in the season, meaning fans can watch some high-level tournament-style basketball months before March Madness.

Launched in 2024 with eight teams and $9 million in distributed NIL money, the Players Era Festival returns in 2025 with an expanded format and a wider reach. Both the men’s and women’s tournaments will be held in Vegas, with combined NIL payouts expected to exceed $24 million. The men’s side will host 18 programs, including Alabama, Kansas, Baylor, Houston, Michigan, Auburn, and Gonzaga. For the first time, fans will get to see a big field of the best schools in the country in November, and players will have real financial gains at stake in their tournament performance.

If the Festival goes according to plan, non-conference scheduling priorities for smaller schools like Gonzaga could shift dramatically in the coming years.

The event pairs group-stage competition with bracketed play, and all participating teams receive guaranteed NIL compensation for their players, facilitated by the Festival’s partnership with TheLinkU. The model is something brand new in college basketball. NIL dollars in this case aren’t tethered to a school’s alumni base or booster culture but are instead based on team performance. Last year’s tournament winner, the Oregon Ducks, were able to leave Vegas $1.5 million richer in NIL opportunities, and this year’s will leave with significantly more than that.

This is a critical development for schools like Gonzaga. With a total undergraduate enrollment of under 6,000 and a local market that, while passionate, lacks the economic scale of major metro areas, Gonzaga operates without many of the baked-in NIL advantages enjoyed by other top-25 programs. (Of the other 24 teams on ESPN’s preseason top 25, no team has a smaller enrollment. Duke comes in slightly larger by undergrad population, and after that comes Saint John’s, which boasts an enrollment of nearly 16,000 undergrads.) The Festival offers a rare chance to compete on a highly visible national stage early in the season and with a financial floor already in place—no donor blitz or marketing scramble required. Most importantly, no waiting around for the Big Dance for Gonzaga’s players to receive the media attention typically reserved only for the end of the season.

A Hard Truth

Some fans may bristle at the idea that Gonzaga’s NIL situation could be—or has already been—a limiting factor in its recruiting pitch. But any time a school as small as Gonzaga is competing for recruits with the likes of USC (20,000+ undergrads), Kentucky (roughly 24,000), or Texas (over 40,000), the reality of a school’s alumni network and donor base needs to be faced.

By way of painful reminder: Nik Khamenia (Duke), Kingston Flemmings (Houston), and Zoom Diallo (Washington) were all high school targets the Zags pursued aggressively and missed out on. From the transfer portal, GU was reportedly in the mix for—but also missed out on—Malik Thomas (to Virginia), Donovan Dent (to UCLA), Rodney Rice (to USC), Sam Lewis (to Virginia), Andrej Stojakovic (to Illinois), Tyson Eaglestaff (to West Virginia), Silas Demary Jr. (to UConn), Brendan Hausen (to Iowa), and Jordan Ross (to Georgia). All of whom committed elsewhere, to much larger schools, with presumably more NIL money and opportunity than what was available at Gonzaga.

This obviously doesn’t mean that NIL was the biggest factor in the recruitment for these dudes, or even the decisive one, but if the portal has shown us anything in the last few years, it’s that for many, many players, money talks. Loudly.

The Equalizer

That’s what makes the Players Era Festival such a landmark opportunity for the Zags. It’s not about free money; it’s about access to opportunity tied to actual performance. For schools without the massive coffers or big-time corporate sponsors lining up at the door, it creates a foothold—a chance to let basketball speak for itself and weld performance to tangible financial benefits.

The Roster That Fits

For a team like Gonzaga, visibility can be hard to come by in the early part of the season, and although Mark Few always slates a brutal non-conference tilt for his team, by January, much of the national media attention understandably shifts toward the Power Five schools and Blue Bloods. An 81–50 blowout over Portland is a hoot to tune in for if you’re a Zag fan, but it’s not exactly “Must-See TV” for the rest of the college basketball viewing world. The massive media market available to schools in the SEC, for example, is simply not something the Zags have ever been able to compete with, and the Players Era Tournament levels that playing early on and in a highly competitive field, if even just a little bit.

For the first time ever, Gonzaga has an NIL event tailored to reward their winning edge despite the school’s size and scale. Rolling into Vegas and winning the Players Era Festival against schools who have spent this portal cycle doing Scrooge McDuck backstrokes through their endless piles of NIL cash would be just about the most Mark Few thing of the NIL era.

Still Gonzaga

That’s precisely what’s made the last 25 years of Bulldog basketball one of the most compelling stories in all of sports. The fact that a school this size has been able to sustain this level of success in this changing financial landscape is, frankly, astonishing. The Players Era Festival offers another opportunity to prove to recruits that Big Money does not equal Big Wins while still directing some of that Big Money right into the pockets of its players.

Gonzaga’s alumni network and available local business partnerships may be dwarfed by those of other schools; no other program in the country also has two former players—Chet Holmgren (OKC) and Andrew Nembhard (Indiana)—playing starting minutes in this year’s NBA Finals. No massive media market. No pay-for-play cloak-and-dagger “brand partnerships.” Just structure, development, and results. The only other school with players on both NBA Finals rosters is Kentucky—a university that graduates about as many students each year as Gonzaga even enrolls. That comparison says a lot about just how far above its weight class Gonzaga has been punching.

This year’s Players Era Festival won’t crown a new national champion (Oregon somehow beat Alabama in last year’s championship matchup, after all), but it could very well help reshape the perception of what schools like Gonzaga can offer their players in 2025 and beyond. The Zags will never have the booster network and alumni base of Texas, Michigan, or Florida. That’s just a simple fact. Never. But year after year, the Zags have still found a way to stay competitive.

What the Players Era Festival offers is a rare opportunity to showcase that competitive edge while connecting dudes with legit financial opportunities. It’s an NIL move that still lets the basketball speak for itself.

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The NCAA further fails high schoolers with G League Rulings

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January 5, 2026

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If the road to college basketball scholarships was not already difficult for high school players, the NCAA’s decision to allow NBA G League athletes to enter or re-enter college basketball has created another obstacle. One of the most impactful rulings of 2025, the policy arrives at a moment when NIL and the transfer portal have already reduced access to scholarships and roster spots. By granting G League players immediate eligibility, the NCAA further dilutes opportunities for first-time college athletes.

G League to College: The Precedent Is Already Set

The first notable example of this shift was Thierry Darlan. Darlan spent two seasons in the G League, appearing in 58 games. He suited up for Ignite during the 2023–2024 season and later joined the Delaware Blue Coats in 2024–2025. He was not on the fringe of the league. Instead, he emerged as a legitimate contributor and started roughly half of his games.

Despite that professional experience, Santa Clara granted Darlan eligibility for the West Coast Conference. Because Santa Clara carries a limited national profile, his return to college basketball drew little attention.

That changed when the NCAA restored eligibility for London Johnson at a true “blue blood,” the University of Louisville. Johnson’s case sparked national outrage and forced the college basketball world to confront a new reality. Players could now return to NCAA competition after playing in the NBA G League. The trend continued in November when BYU signed Abdullah Ahmed, a former player for the G League’s Westchester Knicks.

James Nnaji Pushes the Boundary Even Further

Baylor’s signing of James Nnaji brought the issue into sharper focus. Nnaji was selected 31st overall in the 2023 NBA Draft and later became part of an NBA trade in 2025. His move back to college basketball showed just how far the boundaries had shifted.

NCAA Responds as Backlash Grows

As concerns mounted, NCAA President Charlie Baker addressed the issue publicly.

“The NCAA has not and will not grant eligibility to any prospective or returning student-athletes who have signed an NBA contract,” Baker said. “As schools increasingly recruit individuals with international league experience, the NCAA is exercising discretion in applying the actual and necessary expenses bylaw. This ensures that prospective student-athletes with experience in American basketball leagues are not at a disadvantage compared to their international counterparts. Rules have long permitted schools to enroll and play individuals with no prior collegiate experience midyear.”

High School Players Were Already Losing Ground

Even before these rulings, opportunities for high school athletes were shrinking. The transfer portal now functions like free agency. As a result, Division I coaches-including those at HBCUs-often prioritize experienced transfers over developing high school talent. A brief review of HBCU Division I rosters highlights the impact.

FAMU shooting guard Jaquan Sanders
FAMU shooting guard Jaquan Sanders

Transfer Numbers Tell the Story

According to Real GM, a basketball tracking service, 99 MEAC players transferred from other institutions. In the SWAC, that number rises to 161. Together, those 260 roster spots no longer exist for high school athletes. Football numbers paint an even starker picture.

NIL Is the Driving Force

So what draws these players back to college? NIL.

The financial landscape has changed dramatically. In many cases, college athletes now earn more through NIL than NBA G League players earn through salaries. High-profile exceptions exist, such as Bronny James, whose endorsement portfolio-often linked to his father, NBA legend LeBron James-sets him apart.

BYU star AJ Dybantsa reportedly earns $4 million this season. Texas Tech’s JT Toppin is also positioned for a $4 million payday. When combined with what Duke’s Cooper Flagg earned last season, NIL compensation now exceeds typical NBA rookie salaries and far surpasses G League pay.

The Illusion of a Safety Net

NIL rumors have also fueled speculation about college athletics as a financial safety net. One widely circulated but unconfirmed report suggested Ohio State supporters planned to offer wide receiver Marvin Harrison Jr. more money than he would earn as a first-year NFL player. The goal was to keep him in school.

Harrison ultimately declared for the 2023 NFL Draft and was selected fourth overall by the Arizona Cardinals in 2024.

HBCUs Feel the Same Pressure

HBCUs face the same challenges and must “keep up with the Joneses.” The first nationally televised SWAC matchup of the season illustrated that reality. Bethune-Cookman defeated Florida A&M 87–83 in a high-level contest loaded with transfers.

Bethune-Cookman’s Arterio Morris, a transfer from Texas, scored 20 points. Florida A&M’s Jaquan Sanders, a transfer from Hofstra, led all scorers with 22. Most key contributors in the game came from the transfer portal.

Of the 28 total players on both rosters, only eight came directly from high school. That number even includes prep school players, who are not always truly straight out of high school. Florida A&M’s roster consists of roughly one-third high school players. Bethune-Cookman’s roster sits closer to one-quarter.

A Broader Concern Across College Sports

Across all sports, coaches increasingly worry that athletes prioritize NIL opportunities over skill development. Many cite this shift as a factor in the retirement of one of college football’s greatest coaches, Nick Saban.

After a historic run at Alabama, Saban stepped away from the program. During a roundtable discussion in Washington, D.C., led by U.S. Senator Ted Cruz, Saban explained his frustration.

“All the things that I believed in for all these years, 50 years of coaching, no longer exist in college athletics,” Saban said. “It was always about developing players. It was always about helping people be more successful in life.”

What Comes Next?

Baker closed by emphasizing that while the NCAA has lost control in several legal battles, it does not plan to concede this one.

“I will be working with DI leaders in the weeks ahead to protect college basketball from these misguided attempts to destroy this American institution.”

So what’s next? Perhaps LeBron James-who never played college basketball-and Bronny James-who left early and spent time in the G League-will enroll at the University of Arizona to play alongside Bryce.

At this point, what would stop them?

The post The NCAA further fails high schoolers with G League Rulings appeared first on HBCU Gameday.

HBCU Gameday

This story was originally published January 4, 2026 at 12:08 PM.



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Player of the Year Star QB Bolts College Football Playoff Team for Big 12

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January 5, 2026

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college football news


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The college football transfer portal is heating up with a wave of early moves.

One star quarterback from the College Football Playoff has already found a new home after entering the transfer portal. As the final four teams battle for the national championship, the rest of the country is focused on the college football transfer portal.

Fresh off a career season, former James Madison quarterback Alonza Barnett entered the portal and found a new team in a matter of days. Barnett is headed to the Big 12 announcing his decision to join UCF where the dual-threat signal-caller is the early favorite to be the Knights starter. The quarterback is expected to replace Tayven Jackson.

Barnett threw for 2,806 yards, 23 touchdowns and eight interceptions while completing 58.4% of his passes in 14 appearances for JMU in 2025. The quarterback also added 589 rushing yards and 15 touchdowns on the ground as well.

Beyond impressive stats, Barnett led James Madison to a Sun Belt championship as JMU crashed the College Football Playoff party. Barnett was named the Sun Belt Player of the Year in 2025.

Here’s what you need to know about the latest college football news.

New UCF QB Alonza Barnett Is Projected to Have a $321,000 NIL Value

NIL deals are not made public, but Barnett’s value is projected at $321,000, per On3. During Scott Frost’s first season in his second stint at UCF, the Knights struggled with volatility at quarterback. After transferring from Indiana, Jackson failed to provide consistent play at the position in 2025.

“Quarterback is no different than other positions,” Frost said on December 10, 2025, per On3’s Brandon Helwig. “In a perfect world, we’re developing them all in-house. We didn’t have the opportunity to do that much last year because I got here after Signing Day. So this is really our first step in trying to recruit some building blocks at several positions, quarterback certainly being one.

“If you were experiencing this every day and seeing the drama and the price tags that go along with transfer quarterbacks, it’d certainly benefit us to have a homegrown one. I love the two guys that we got. We’re going to pour into them and try to build somebody that we can keep for a while.”

Transfer Portal Rumors: Arizona State’s Sam Leavitt & Cincinnati’s Brendan Sorsby Among the Top QBs Searching for New Teams

Amid star quarterbacks like Arizona State’s Sam Leavitt and Cincinnati Brendan Sorsby in the portal generating buzz, Barnett has flown a bit under the radar. Barnett gives UCF a dynamic dual-threat quarterback that Frost covets in addition to having College Football Playoff experience, even if James Madison’s CFP game against Oregon did not go as planned.

The quarterback may not have consistently played elite competition at James Madison, but the signal-caller performed well against the best team’s on JMU’s schedule. Barnett threw for 273 yards and two touchdowns against Oregon in the College Football Playoff. The dual-threat quarterback also added 45 rushing yards and TD on the ground.

Jonathan Adams is a veteran sports contributor covering the NFL, NBA and golf for Heavy.com. His work has been prominently featured on NFL.com, Yahoo Sports, Pro Football Talk, CBS Sports, Bleacher Report and Sports Illustrated. More about Jonathan Adams





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Notre Dame’s Joey O’Brien Joins Under Armour’s First NIL Squad

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January 5, 2026

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Notre Dame safety signee Joey O’Brien is one of six members of Under Armour’s first NIL squad, the athletic apparel brand announced on Instagram on Sunday. 

O’Brien represents one of four players in the incoming Fighting Irish class who earned five-star status, according to the 247Sports Composite rankings. The 6-foot-4, 185-pound defensive back will arrive in South Bend, Ind., as the No. 31 overall prospect and No. 2 safety in the country. 

Last fall, he suited up for La Salle College High School in Wyndmoor, Penn., where he dominated on both sides of the ball. He had snagged 86 receptions for 1,247 yards and 18 receiving touchdowns and a 2-point conversion.

On defense, O’Brien had registered 49 tackles (1.0 for a loss), four interceptions, including a 94-yard pick-six, 11 passes defended, two forced fumbles and a fumble recovery. Additionally, he blocked a punt on special teams.

“We’ve continued to add size at the defensive back position,” Notre Dame general manager Mike Martin said about the position group. “We talked about some [like] Joey O’Brien’s just long, rangy, unique ability to sort of get his hands on the ball and take the ball away…

“Not to backtrack, but Joey O’Brien [played] receiver and setting records on the offensive side. I think [he] recently broke Marvin Harrison’s receiving record, something crazy like that.”

Notre Dame has had its own partnership with UA since 2014, which will continue at least until the 2030s. The University finalized a 10-year contract extension with the brand in August 2023.

“10 more years of partnering with the Fighting Irish and supporting student-athletes both on AND off the field,” Under Armour wrote on social media at the time.

O’Brien isn’t the only Fighting Irish football player whose had his own apparel deal. 

In 2025, Notre Dame Heisman Trophy finalist Jeremiyah Love signed a deal with New Balance. Recently, Jordan Faison, Kyle Hamilton, Michael Mayer, Audric Estimè, Benjamin Morrison and Riley Leonard have all inked contracts with Rhoback.

UA signed five other players to its first NIL squad:

  • Ryder Lyons, BYU QB Signee
  • Zion Lee, Maryland EDGE Signee
  • Jireh Edwards, Alabama S Signee
  • Easton Royal, 2027 Texas Tech WR Commit
  • Eric McFarland, 2027 Four-Star WR Prospect





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Nebraska predicted to land defensive player from transfer portal

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January 5, 2026

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Former San Diego State linebacker Owen Chambliss visited Nebraska on Saturday and it sounds like that could be the only trip he takes. 

I mentioned on Friday that there was a good chance Chambliss would be one and done and could commit to the Huskers shortly after his visit. 

I continue to hear that’s the case and went ahead and put in a commit prediction for Nebraska to land the talented linebacker. Texas is one school to watch for but in talking to a source close to his recruitment, a commitment to the Huskers is now imminent. 

Chambliss is one of the top linebackers available in the transfer portal. He’s currently rated the No. 130 player overall and the No. 6 linebacker in the transfer portal rating. 

Chambliss is coming off a big year for the Aztecs where he totaled 109 tackles, 10 for loss, four sacks, one interception and five passes defended. 

He has developed in to the, ‘jack of all trades,’ kind of player we saw in high school where he routinely lined up as an edge rusher, outside linebacker, inside linebacker and safety and was recruited all three positions.

Chambliss has his former defensive coordinator from San Diego State, Rob Aurich, now at Nebraska and thats huge for him. 

He has a strong comfort level with Aurich, knows the defense and feels he’s the coach who can continue to develop him and get him to the NFL. 



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Two Truths and a Lie: LSU and the transfer portal

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4 hours ago

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January 5, 2026

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By Chris Marler

In the chaos of the transfer portal, NIL and coaching carousel drama, it’s becoming clear that some long held truths in college football no longer apply.

Truth No. 1 – Don’t get caught up in rankings and “big” names. 

Star rankings and blue chip recruits have been the name of the game for a long time in college football. The highest ranked recruits generate the most buzz, and it’s human nature to love the shiny, expensive things, especially in college football. 

Racking up five-star studded class after five-star studded class for your depth chart worked beautifully in the pre-portal era. We are no longer in a time where waves of elite recruits are waiting their turn on the depth chart, though. 

While it’s awesome to sign the top prospects available out of high school or the portal, losing out on a player like Sam Leavitt or a former five-star isn’t the end of the world. So, as rumors about the No. 1 overall player in the country potentially going to Kentucky continue to swirl, there is no reason to worry if you’re LSU. 

In fact, there is no better example of why that isn’t the end of the world than LSU. Look no further than Lane Kiffin’s success with a DII quarterback, and LSU going 7-6 with an $18 million roster. 

Truth No. 2 – The drama isn’t over yet.

The day that college football season ends is usually the most depressing day of the year, besides that first Sunday where it gets dark at like 4:30 p.m.. I dread the end of the season every year, but I cannot wait for this drama with the LSU-Ole Miss coaching staffs to end. 

What is happening now isn’t sustainable. Offensive coordinator Charlie Weis Jr. has traveled to New Orleans for the Sugar Bowl, back to Baton Rouge for recruiting and meetings and back to Oxford for Fiesta Bowl prep. That’s all in a 72 hour window.

At this point, I can only imagine they’re just meeting every other Tuesday in a McDonald’s parking lot like my parents did. Nothing says resentment and contentious agreement like a Happy Meal and McFlurry, coach! 

The Lie – Lane Kiffin is just hoping for the best for everyone. 

Can we just stop with this charade that Lane Kiffin is actively hoping for the best for everyone. This whole “I just hope both sides have fun” schtick is ridiculous. I am not blaming Kiffin, and I genuinely don’t even disagree with most of the decisions he’s made throughout this process, regardless of the theatrics involved.

Divorce is messy, and this is no different. 

I firmly believe that Lane Kiffin wanted Ole Miss to win against Tulane and Georgia. I also believed he wanted them to win up until the point that he realized they may actually do it. It’s really simple to pretend you have genuine goodwill towards something, someone or some team (you used to coach), when deep down you never thought they’d succeed without you in the first place. 

Maybe that’s just me overreacting and reading too much into it. I’m not inside Kiffin’s head and maybe my assessment of the situation is completely off base. If it is, fine. Either way, I think the general feeling from everyone at this point is wishing that both sides would completely part ways and stop making this somehow even messier at every turn. 

I’m not sure what the exact therapy buzzword is for that level of disingenuous gaslighting, but I’ll let you know when I meet with Dr. Frankie on Tuesday. 





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College football quarterback with 6,600 career passing yards enters transfer portal

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January 5, 2026

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A quarterback with nearly 7,000 career passing yards has elected to enter the college football transfer portal in search of what will be his fifth school heading into the 2026 season.

North Texas quarterback Reese Poffenbarger has entered his name into the NCAA transfer portal looking for a new school next year, according to CBS Sports.

Over the last four seasons, the quarterback has been on three different rosters after redshirting his first year at Old Dominion in 2021.

His best performance to date

Poffenbarger had his two best overall outings in the 2022 and 2023 seasons when suited up for Albany, where he transferred to the FCS ranks.

He was named the starter at Albany after competing with two other candidates for the position and established a school record with 412 passing yards in a game against Fordham.

That year, Poffenbarger finished with one yard shy of 3,000 yards with 24 touchdowns and was named the Colonial Athletic Conference Offensive Rookie of the Year.

He led Albany to the FCS playoff semifinal round the following season, and elected to transfer away after leading the FCS with 36 passing touchdowns and 3,603 passing yards.

The quarterback finished as the school’s touchdown passing record-holder in his time with the program.

Where he’s been lately

Poffenbarger transferred to Miami ahead of the 2024 season, ultimately serving as the backup to Cam Ward, himself a transfer to the school who went on to lead college football’s top-ranked passing attack that year.

From there, Poffenbarger transferred to the Group of Five ranks, landing at North Texas, where he competed for and ultimately lost the starting quarterback job to eventual NCAA passing leader Drew Mestemaker.

What he’s done on the field

In his career, Poffenbarger boasts a 14-12 overall record in 26 starts across 32 total games, passing for 6,669 yards with 60 touchdowns and 17 interceptions.

He rushed for an additional 342 yards and eight more touchdowns.

Poffenbarger’s best outing came with Albany in the 2023 season, going 11-4 overall with 3,614 yards with 36 touchdowns and 13 interceptions, rushing for 6 touchdowns.

How the college football transfer portal works

The new 15-day transfer portal window from Jan. 2-16 and the elimination of the spring transfer period has condensed the timeline for players and programs to make their moves.

The NCAA Transfer Portal is a private database that includes the names of student-athletes in every sport at the Division I, II, and III levels. The full list of names is not available to the public.

(CBS)

Read more from College Football HQ



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