Technology

The triple Rs of scholastic esports

Published

1 month ago

November 5, 2025

Key points:

I know what it feels like to stand in front of a classroom that does not have enough. Not enough computers. Not enough up-to-date software and technical tools. Not enough resources to give every student the experience they deserve. When students notice these gaps, they notice more than the missing tools. They begin to question whether their education and, by extension, their potential really matters. That doubt can quietly drain their confidence.

This is why dependable resources are not simply a bonus in education. They are a lifeline. In my role leading the Scholastic Esports Academy in the Five Carat Choice Program at Palm Beach Lakes High School, I have watched how access to quality equipment and meaningful project-based learning transforms students from the inside out. It is not only about what they learn but about how they begin to see themselves.

I have been fortunate to develop partnerships with organizations like Cleverlike Studios, changing the game for my students by bringing advanced technology and creativity directly into the classroom. For example, they learned how to create new characters for Minecraft and designed custom esports jerseys for their Minecraft characters. Students were engaged while learning in games they know and love. These experiences allow them to express their creativity and see their ideas come to life while building complex skills such as coding, digital media, and game design.

When students make the leap from simple play to design, careers in technology and digital media suddenly seem accessible, even if they have never seen themselves in these fields before. Scholastic esports is an avenue within the educational landscape that merges the captivating realm of the video game industry with project based learning and educational objectives. It capitalizes on students’ existing interests for STEM subjects, including gamification, digital media, robotics, and financial literacy, directing them towards a structured and educational setting.

In just five years, the Palm Beach Lakes Scholastic Esports Academy has grown from a small club of ten students to more than five hundred, becoming a full CTE academy that operates both during the school day and after school. Through this experience, students are earning four to five industry certifications along their four year pathway. Their success demonstrates what happens when resources are reliable, relatable, and creativity is encouraged. Students are now able to see themselves in real time through 3D models and their own digital designs, creating new characters for Minecraft and customizing their own esports jerseys.

Recognizing this success, the Pew Foundation invested nearly $500,000 to expand our infrastructure and transform the program from an after school club into a full daytime classroom experience, creating even greater opportunities for growth and student success. Now, when our students walk into the Esports classroom, they enter a space built around their passions. They see powerful gaming computers, professional streaming equipment, and projects that speak their language. Suddenly, the skills they once thought were only for others become reachable. They begin to realize that their love for video games, robotics, and digital media can open doors to real world careers and college opportunities.

The results speak for themselves:

In FY23 Palm Beach Lakes High School used a Pew Grant to launch the esports course and compared outcomes with a matched group of students.
Students who participated in esports had significantly lower rates of in-school or out-of-school suspension, with about half as many incidents as their non-esports peers.
Absenteeism among esports students was also slightly lower.
While GPA and certification pass rates were similar, the behavioral improvements were clear and meaningful.

These numbers match what I see every day. Students who once struggled to stay engaged now show up early to practice. They stay late to collaborate. They treat each other with a level of respect and teamwork that carries over into their other classes.

None of this would be possible without reliable and relatable resources that connect directly to students’ interests and experiences. In a Title I school, these tools make learning meaningful by turning abstract ideas into hands-on projects that students can see, touch, and create. Expanding their minds through hands-on learning and project based materials from companies like Cleverlike Studios, our students gain access to educational tools that connect classroom lessons to real world applications. Coding challenges, game design projects, and digital media activities inspire creativity, critical thinking, and collaboration. Most importantly, this work helps students see that their ideas and talents have value and that their creativity can open doors to future opportunities.

For many of my students’ resources have always been scarce. But in the Scholastic Esports Academy they find more than equipment. They find opportunity. They discover that their skills have value beyond the game and that their voices and ideas matter. They begin to picture themselves as leaders in technology, media, and STEM fields.

Student Alyssa Chavez said, “Last year, we completed an assignment to design a jersey for our esports teams to wear on Minecraft. The Esports Jersey assignment was very helpful and even inspiring to me because it helped me learn to adapt and appeal to the suggestions and requirements that a client or partner would want me to apply to a project. The use of the Blockbench program helped me to understand the importance of knowing how to navigate and use a program to do my best work for certain projects. When making the jersey, I took the elements and colors of our ‘Retro Rams’ branding and applied them to the jersey to create a design that represents unity and teamwork, showcasing the unity of our esports team.”

This is why I believe scholastic esports is not just about gaming. It is about creating a bridge between curiosity and opportunity. It is about giving students in under-resourced communities the confidence to dream bigger and the tools to make those dreams real.

The ongoing success of our academy is proof that when education is supported with vision, dedication, and the right resources, students will rise. We have created a space where learning feels real, where creativity thrives, and where confidence is built through experience. Partners like Cleverlike Studios have played a part in this progress by providing educational tools that enhance what we do every day. Together, we are demonstrating that reliable and relatable learning environments not only inspire achievement but also prepare students to succeed beyond the classroom.

Julius Edwards, Palm Beach Lakes Esports & Sunshine State Esports League

Julius Edwards is an award-winning educator and visionary leader dedicated to empowering students through technology and esports. As the 2024 K–12 Scholastic Esports Coach of the Year, he leads Palm Beach Lakes High School’s Esports Academy, preparing students for success in both higher education and the digital workforce.
Through his leadership, Julius has dramatically increased student engagement, creating safe, inclusive spaces where students—especially those who may not typically participate in extracurricular activities—can connect, thrive, and discover new opportunities. By seamlessly integrating STEM and esports, he ensures students are not only immersed in gaming but are also introduced to career pathways in broadcasting, graphic design, cyber security, engineering, and digital content creation.
Julius is the Vice President of SSEL (Sunshine State Esports League) and a 2025 FETC Featured Speaker, where he shares insights on building inclusive, future-ready learning environments. He was named a 2023 Full Sail University Extraordinary Educator and serves as a NASEF Scholastic Esports Mentor, supporting educators nationwide in integrating esports into purposeful instruction. He is also a proud member of Leadership Florida Education Class 8, a network of changemakers dedicated to transforming education in Florida. Furthermore, he is the CEO of Infusing Education and Consulting, LLC and a founding member of L.I.T.E.S. (Literacy Infused Technology Educational Support, INC), a nonprofit focused on bridging literacy and technology in underserved communities.

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Technology

Global Esports Market Size Forecast to USD 20.8 Billion by 2035

Published

52 minutes ago

December 17, 2025

Your Sports Nation

Global Esports Market Size Outlook 2035

The global Esports market was valued at US$ 2.6 billion in 2024. It is projected to grow at a CAGR of 20.9% from 2025 to 2035, reaching US$ 20.8 billion by 2035. This rapid growth is driven by the surging popularity of competitive gaming, increasing digital connectivity, corporate sponsorships, and expanding live streaming platforms worldwide.

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Market Overview

Esports refers to competitive gaming at professional levels, where players compete individually or in teams in popular games like League of Legends, Dota 2, Fortnite, Call of Duty, and Overwatch. The market spans across tournaments, leagues, streaming platforms, sponsorships, advertising, and merchandise sales.

Factors contributing to market expansion include:

• Rising internet penetration and smartphone adoption, especially in Asia-Pacific

• Increased viewership via streaming platforms like Twitch, YouTube Gaming, and Facebook Gaming

• Growing corporate investments and sponsorships

• Expansion of Esports tournaments, leagues, and collegiate competitions

• Enhanced engagement through virtual reality (VR) and augmented reality (AR) gaming experiences

North America and Europe are leading markets due to mature gaming ecosystems, while Asia-Pacific is the fastest-growing region driven by a huge gamer population and strong tournament culture.

Key Market Growth Drivers

1. Rising Popularity of Competitive Gaming

Competitive gaming is attracting millions of fans globally, creating a robust ecosystem for tournaments, streaming, and merchandise sales.

2. Growth of Digital Streaming Platforms

Platforms like Twitch, YouTube Gaming, and Trovo are expanding the reach of Esports, enabling real-time engagement and monetization through subscriptions, ads, and donations.

3. Corporate Sponsorships and Advertising

Brands are increasingly investing in Esports teams, tournaments, and influencer marketing, enhancing revenue opportunities and market growth.

4. Technological Advancements

• VR/AR integration for immersive experiences

• Advanced graphics, AI, and game engines enhancing competitive gameplay

• Cloud gaming enabling accessibility without high-end hardware

5. Expanding Professional Leagues and Tournaments

Major tournaments like The International (Dota 2), League of Legends World Championship, and Fortnite World Cup are boosting Esports viewership and attracting global sponsorship.

Analysis of Key Players – Key Strategies

Leading Esports companies focus on technology innovation, strategic partnerships, player acquisition, and global expansion.

1. Player and Team Management

• Investment in professional teams, player training, and coaching

• Acquisition of top-tier players to enhance competitive performance

2. Strategic Partnerships and Sponsorships

• Collaboration with gaming hardware, software, and media companies

• Partnerships with brands for event sponsorships and advertising campaigns

3. Platform Expansion

• Enhancing streaming platforms with interactive features, chat, and monetization options

• Developing mobile apps and cloud-based gaming services

4. Regional Growth

• Expansion into Asia-Pacific and Latin America to capitalize on large gamer populations

• Increasing tournaments in emerging markets to boost fan engagement

Analysis of Key Players in the Esports Market

Leading companies in the global esports market are investing in technological innovations, strategic partnerships, and product diversification to strengthen their market presence and stay ahead in the rapidly evolving competitive gaming industry. Their initiatives aim to enhance gaming experiences, improve precision in competitive play, and expand audience engagement globally.

Key players in the esports market include

• Bandai Namco Entertainment

• Valve Corporation

• PGL

• Overwatch League

• NVIDIA

• Microsoft

• Faceit

• Tencent

• Riot Games

• Epic Games

• Sony Interactive Entertainment

• Take Two Interactive

• Activision Blizzard

• Electronic Arts

• Other Prominent Players.

These companies are profiled in the esports market research report based on company overview, financial performance, business strategies, product portfolio, business segments, and recent developments.

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Key Developments in the Esports Market

• April 2025: Nintendo showcased its esports initiatives during the Nintendo Switch 2 Direct event, introducing new IPs and enhancing Splatoon with esports features such as improved matchmaking and live streaming integration. These efforts aim to strengthen Nintendo’s position in the competitive gaming market through strategic partnerships and global audience engagement.

• March 2025: Gameloft launched a new mobile esports platform for Asphalt 9: Legends, focusing on community-driven tournaments and competitive play. The platform features regular in-app events, live streaming, and player rewards, designed to expand the mobile esports ecosystem and attract a larger audience.

Market Challenges & Opportunities

Challenges

1. High Competition and Saturation

The rapid growth of gaming content and tournaments increases competition for viewership and sponsorships.

2. Regulatory and Legal Issues

Issues like laws, online content regulations, and copyright concerns can affect market expansion.

3. Monetization Challenges

Smaller tournaments and emerging platforms may struggle with sustainable revenue generation.

4. Hardware and Connectivity Requirements

High-performance gaming requires advanced hardware and stable internet, limiting access in some regions.

Opportunities

1. Mobile Esports Expansion

Mobile gaming is driving Esports adoption in Asia-Pacific, Latin America, and the Middle East, creating new revenue streams.

2. Integration of VR/AR

Immersive experiences through VR/AR can attract more viewers and participants.

3. Corporate Sponsorship and Advertising

Expanding partnerships with non-endemic brands in fashion, automotive, and consumer goods sectors.

4. Collegiate and Amateur Esports

Development of school and college leagues can create future professionals and increase fanbase.

Investment Landscape and ROI Outlook

The Esports market offers high growth potential and attractive ROI due to its rapid adoption, global fanbase, and multi-stream revenue model.

Investment Strengths

• Expanding fanbase across platforms, regions, and age groups

• Diverse revenue streams from sponsorships, media rights, merchandising, and ticket sales

• Emerging opportunities in mobile Esports, VR/AR integration, and collegiate leagues

• Supportive infrastructure and increasing internet penetration worldwide

ROI Outlook

With a CAGR of 20.9% through 2035, investments in tournaments, streaming platforms, team ownership, and gaming technology are expected to yield high returns. Early entry into emerging markets and mobile Esports offers a competitive advantage.

Market Segmentations

By Game Genre

• MOBA (Multiplayer Online Battle Arena)

• FPS (First-Person Shooter)

• Battle Royale

• Sports Simulation

• Fighting and Others

By Platform

• PC

• Console

• Mobile

• Cloud Gaming

By Revenue Source

• Sponsorship and Advertising

• Media Rights

• Merchandising and Ticketing

• Streaming Platforms

• Publisher Fees

By Region

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

👉 To buy this comprehensive market research report, click here to inquire@ https://www.transparencymarketresearch.com/checkout.php?rep_id=54564&ltype=S

Why Buy This Report?

✔ Detailed market forecast to 2035

✔ Comprehensive analysis of growth drivers, challenges, and opportunities

✔ Competitive landscape and key player strategies

✔ Segmentation by game genre, platform, revenue source, and region

✔ Insights into emerging trends such as mobile Esports, VR/AR, and collegiate leagues

✔ Strategic recommendations for investors, developers, and brands

FAQs

1. What is the projected Esports market size by 2035?

It is expected to reach US$ 20.8 billion by 2035.

2. What is the CAGR from 2025-2035?

The market is projected to grow at a CAGR of 20.9%.

3. Which region dominates the Esports market?

Asia-Pacific is emerging as the fastest-growing region due to high gamer population and mobile gaming adoption.

4. What are the main revenue sources?

Sponsorships, advertising, media rights, streaming subscriptions, merchandising, and ticket sales.

5. What are key market trends?

Growth in mobile Esports, VR/AR integration, streaming platforms, and collegiate leagues are shaping market trends.

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About Us Transparency Market Research

Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. The firm scrutinizes factors shaping the dynamics of demand in various markets. The insights and perspectives on the markets evaluate opportunities in various segments. The opportunities in the segments based on source, application, demographics, sales channel, and end-use are analysed, which will determine growth in the markets over the next decade.

Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision-makers, made possible by experienced teams of Analysts, Researchers, and Consultants. The proprietary data sources and various tools & techniques we use always reflect the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in all of its business reports.

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Technology

How eSports and Gaming Platforms Are Shaping Interactive Digital Communities

Published

13 hours ago

December 16, 2025

Your Sports Nation

The gaming and eSports industries have grown far beyond simple entertainment. Today, they represent a complex ecosystem where competition, social engagement, and technology intersect. Fans don’t just play—they spectate, strategize, and participate in online communities that feel immersive and dynamic.

Competitive gaming has influenced not only game design but also how digital platforms structure engagement. Leaderboards, progression systems, and interactive features once reserved for video games now appear across entertainment, social, and even educational platforms. This approach keeps users invested and encourages continuous interaction.

Platforms like spacehills.de are perfect examples of this trend. While focusing on gaming and eSports experiences, the platform integrates community-driven features, gamified interactions, and real-time engagement tools that resonate with pop-culture and tech-savvy audiences. Users find themselves drawn into a system that feels familiar yet innovative, combining the thrill of competition with interactive platform design.

The Mechanics Behind Engagement

Gamification remains one of the strongest drivers of user engagement in modern digital spaces. Borrowed from video games, these mechanics transform standard interactions into meaningful experiences. Users enjoy clear goals, rewards for skill or participation, and tangible progress that mirrors in-game achievements.

Core Gamification Elements

Achievement tracking – recognizing user milestones
Progression bars and levels – visually representing growth
Daily or weekly challenges – encouraging consistent engagement
Reward systems – motivating repeated interactions

By leveraging these mechanics, platforms create a sense of investment and personal growth, even outside traditional gaming contexts.

eSports Influence on Platform Design

The structure and intensity of eSports competitions have heavily influenced digital platform design. Just as tournaments require skill, strategy, and adaptability, interactive platforms aim to provide layered experiences that challenge and reward users in meaningful ways.

Key Design Features Inspired by eSports

Real-time updates – keeping users informed and engaged
Interactive dashboards – allowing immediate response and action
Community integration – fostering connection among players
Performance metrics – tracking progress and achievements

These elements ensure that users feel involved and motivated, replicating the engagement loop found in competitive gaming.

Social Interaction and Community Building

A defining feature of modern gaming and eSports culture is community. Whether it’s clan systems, guilds, or Discord channels, shared experiences amplify engagement. Digital platforms that integrate social features replicate this environment, creating a sense of belonging and collaboration.

Community-Driven Features

Forums and chat systems for discussion and collaboration
Leaderboards to encourage friendly competition
Collaborative challenges or events
Transparent systems that reward fair play

Strong communities increase retention and make platforms more attractive to both new and experienced users.

Strategy, Skill, and Decision-Making

Gaming and eSports emphasize strategy and skill, which naturally translate into interactive platforms. Users are drawn to experiences that reward decision-making, resource management, and tactical thinking. This dynamic creates depth and keeps users engaged over time.

Strategic Engagement Elements

Risk versus reward decisions
Progression-based challenges
In-game or in-platform resource management
Analytical decision-making feedback

By incorporating these elements, platforms encourage thoughtful participation rather than passive consumption.

Technology Driving Immersion

Technological advancements have enabled platforms to support high-performance, real-time interaction similar to competitive gaming environments. Cloud computing, low-latency servers, and responsive design ensure that users experience smooth, immersive engagement.

Tech Features Enhancing User Experience

Mobile-optimized and responsive interfaces
Low-latency real-time updates
Secure user accounts and transactions
Scalable architecture to handle peak traffic

These features make platforms feel modern, reliable, and aligned with user expectations shaped by gaming and eSports experiences.

Personalized Experiences and Adaptive Systems

Modern platforms increasingly rely on data to provide personalized experiences. By monitoring user behavior, preferences, and engagement patterns, platforms can dynamically adapt content, challenges, and rewards to each individual.

Benefits of Personalization

Tailored challenges and events
Customized interfaces and dashboards
Adaptive difficulty and content progression
Enhanced user satisfaction and retention

This approach mirrors personalized gameplay experiences in video games, where user choices and performance influence outcomes.

The intersection of eSports, gaming, and digital platform design demonstrates how interactive experiences are evolving. Platforms like spacehills.de illustrate how combining community, gamification, and technological innovation creates compelling environments for users, where engagement, strategy, and social interaction coexist seamlessly.

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Technology

Superbet Group Becomes Super Technologies, Shaping the Future of Digital Entertainment Ecosystems

Published

14 hours ago

December 16, 2025

Your Sports Nation

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Technology

Gaming Headset Market reaching an estimated USD 7 billion by 2034

Published

2 days ago

December 15, 2025

Your Sports Nation

Gaming Headset

Pune, India – December 15, 2025 – Exactitude Consultancy, a global leader in market research and intelligence, today announced the publication of its Gaming Headset Market Report, delivering a detailed analysis of industry trends, segmentation, competitive landscape, and growth forecast through 2034. This report equips manufacturers, gaming peripheral brands, distributors, investors, and technology stakeholders with actionable insights into the evolving gaming audio accessory ecosystem.

Download Full PDF Sample Copy of Market Report @ https://exactitudeconsultancy.com/request-sample/70022

Market Overview

The global gaming headset market was valued at approximately USD 3.6 billion in 2024 and is projected to grow at a CAGR of 7.1 % over the forecast period (2025-2034), reaching an estimated USD 7 billion by 2034. Growth is driven by rising eSports participation, immersive gaming demand, and technological advancements in audio features.

Key Growth Drivers & Trends

• eSports & Online Gaming Boom: Global expansion of competitive gaming amplifies demand for high performance headsets that offer superior positional audio and communication clarity.

• Technological Innovation: Enhanced features such as noise cancellation, surround sound, wireless connectivity, and spatial audio are increasingly integrated, improving player immersion and comfort.

• Streaming & Content Creation: Growth in gaming streaming and content production influences headset demand, as creators seek high quality audio capture and playback.

• Casual & Mobile Gamers: A broadening gamer base – especially casual players – continues to drive headset adoption for both competitive play and entertainment.

Market Segmentation

The report segments the gaming headset market by:

• Product Type: Wired and wireless gaming headsets. Wired remains significant due to low latency, while wireless is rising with improved battery tech and convenience.

• Application: Gaming, music, virtual reality (VR), and streaming usage.

• End User: Casual gamers, professional gamers, and eSports athletes.

• Technology: Surround sound, noise cancellation, RGB lighting, built in microphones – key immersive and functional features driving differentiation.

• Distribution Channel: Online retail, offline retail stores, and direct manufacturer sales.

Explore Full Report here: https://exactitudeconsultancy.com/reports/70022/gaming-headset-market

Regional Insights

• North America remains the largest regional market, accounting for about 40 % of global revenue, buoyed by a strong gaming culture and high accessory spend.

• Asia Pacific is a dynamic growth region with an ~10 % CAGR, driven by expanding middle class gaming populations and significant eSports adoption in China, Japan, and SEA.

• Europe shows solid growth supported by widespread console and PC gaming infrastructure.

• Latin America and Middle East & Africa are among the fastest growing emerging regions with projected double digit regional CAGRs by 2034.

Competitive Landscape

The gaming headset market is highly competitive with both established brands and specialized gaming audio companies. Key players include:

• Logitech

• Razer

• Corsair

• SteelSeries

• HyperX

• ASUS

• Turtle Beach

• Sennheiser

• JBL

• Creative Labs

These companies continually innovate with features such as spatial audio, advanced noise suppression, enhanced wireless protocols, and ergonomic design to meet diverse gamer preferences.

Market Challenges

Challenges facing the market include price competition and saturation in certain product tiers, as well as evolving platform compatibility requirements across PC, console, mobile, and VR devices.

Strategic Importance

Gaming headsets have become essential peripherals for modern gaming ecosystems, influencing play experience, communication, and competitive performance. As the gaming sector – including casual, competitive, and VR gaming – continues to expand, high fidelity audio gear remains a key differentiator for brands and consumers alike.

This report is also available in the following languages : Japanese (ゲーミングヘッドセット市場), Korean (게이밍 헤드셋 시장), Chinese (游戏耳机市场), French (marché des casques de jeu), German (Markt für Gaming-Headsets), and Italian (Mercato delle cuffie da gioco), etc.

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Our More Reports:

Standalone Trackpad Market

https://exactitudeconsultancy.com/reports/33610/standalone-trackpad-market

Virtual Reality Devices Market

https://exactitudeconsultancy.com/reports/34652/virtual-reality-devices-market

Professional Monitors Market

https://exactitudeconsultancy.com/reports/35764/professional-monitors-market

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Technology

UM-Flint event sees Corunna, Davison win top esports honors | News

Published

2 days ago

December 14, 2025

Your Sports Nation

Games including Rocket League, Marvel Rivals, Super Smash Bros, Mario Kart 8, and others.

FLINT, Mich. (WJRT) – The University of Michigan-Flint’s College of Innovation & Technology joined forces with the Michigan High School Esports Federation to host the fall 2025 state finals event.

More than 120 teams and 350 players from over 70 schools across the state participated in the event on Saturday.

Eleven champions were crowned in games such as Rocket League, Marvel Rivals, Super Smash Bros, and Mario Kart 8.

“It’s amazing. It’s my first time in a tournament or anything,” said Corunna esports player Jackson Donley.

“Especially in person, and the atmosphere is just amazing. You can tell it’s tense, especially when the matches are so close,” Donley said.

Corunna Middle School secured first place in the middle school division of the Team Super Smash Bros competition.

Davison High School claimed first place in the high school division.

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Technology

Retro Cartoon Tech Accessories : Higround x SEGA

Published

3 days ago

December 13, 2025

Your Sports Nation

The Sonic the Hedgehog collection, a renewed collaboration between lifestyle gaming peripheral brand Higround and SEGA, highlights a design concept that merges retro nostalgia with modern performance engineering. Drawing from the cultural legacy of Sonic the Hedgehog and the visual language of the Dreamcast era, the collection introduces peripherals that blend archival aesthetics with contemporary functionality. This release also expands Higround’s product range “through updated 75% and 96% keyboard layouts and the introduction of a Hall Effect model, each referencing the theme of Sonic’s characteristic speed.”

The ‘Summit 65+,’ presented in a Dreamcast-inspired design, features a CNC aluminum case, stainless steel back plate, and Higround’s ‘Dampening Plus’ five-layer system for a stable, quiet typing experience. The ‘Basecamp 65HE,’ influenced by the Radical Highway level, debuts Hall Effect technology for increased precision. Additional offerings—including the Classic Sonic–themed ‘Basecamp 96+,’ two ‘Basecamp 75+’ versions inspired by Escape from the City and Sonic CD, a Sonic CD keycap set, and four coordinated XL mousepads—further unify the collection’s nostalgic yet contemporary character.

Image Credit: Higround

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