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These Brands Are Redefining Fitness & Wellness. Meet Them in NYC

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The inaugural ATN Innovation Summit is right around the corner, bringing top executives, fitness leaders and wellness visionaries to New York City for two days of impactful content.

The Summit will feature two experiential lounges stocked with the latest in fitness equipment and wellness modalities, spanning strength training, recovery, AI-powered tech and mindfulness. In each lounge, you’ll get a chance to test products, learn how they can transform your businesses, and speak with execs and experts. 

Innovation Lounge: Top-tier brands showcase the most groundbreaking products and services in fitness and wellness. This experiential space allows attendees to interact directly with the latest innovations while providing valuable networking opportunities with executives across multiple industries.

Wellness Lounge: This exclusive space showcases the latest in wellness innovation while providing a dynamic setting for networking. The Wellness Lounge offers a unique opportunity to connect with top decision-makers in wellness, recovery and hospitality.

ATN breaks down the brands and products you’ll experience on June 17-18 in NYC (secure your ticket here to make sure you don’t miss out!):

  • an aerial shot of a woman receiving a robotic massage from Aescape
    credit: Aescape

    Aescape 

    Aescape is a pioneering lifestyle robotics company revolutionizing the wellness industry by introducing AI-powered, robotic massage experiences. Already found in select Equinox locations, upscale hotels and country clubs, Aescape is redefining self-care as a consistent, accessible and personalized experience. The Aertable adjusts for a customized fit, while the Aerscan maps your body’s muscle structure and the Aerpoints replicate the seven touch techniques of a skilled therapist.

    • Where You’ll Find Them: Innovation Lounge
    • What You’ll Experience: Feel the future of massage technology with a 20-minute Aescape demo.
  • Am-Finn Frost Locker
    credit: Am-Finn

    Am-Finn

    Am-Finn takes wellness and recovery seriously. The company offers a suite of modular, pre-cut or hand-finished commercial saunas and steam rooms. Its latest product, the Am-Finn Frost Locker, offers cold therapy at temperatures as low as 40 degrees and subtle humidity levels. The first-of-its-kind product is designed to replace nitrogen cabins and traditional cold plunges. 

    • Where You’ll Find Them: Wellness Lounge
    • What You’ll Experience: Step inside the Am-Finn Frost Locker and feel a new way to embrace cold therapy.
  • Ammortal wellness bed
    credit: Ammortal

    Ammortal

    The Ammortal Chamber delivers rapid recovery, improved mood, a boosted natural defense system, and reduced pain and fatigue through stacked wellness technologies. Ammortal modalities include red and near-infrared (NIR) light photobiomodulation, molecular hydrogen, multi-wave pulsed electromagnetic and pulsed electric fields, and full-spectrum vibro-acoustics.

    • Where You’ll Find Them: Wellness Lounge
    • What You’ll Experience: Ammortal will be offering 20-minute Chamber sessions in the Ammortal Airstream on 5th Ave, giving you a chance to reset, recharge and rejuvenate like never before.
  • People gather during an outdoor retreat in nature
    credit: Becoming

    Becoming

    Becoming offers transformative, personalized experiences designed to help high-achievers unlock their full potential. With expert coaching, customized assessments and tailored strategies, participants overcome burnout, reclaim balance and enhance leadership skills – all while reconnecting with their true selves for lasting success and deeper fulfillment.

  • graphic shows a holographic credit card
    credit: Butter

    Butter Payments

    Failed payments are a complex problem – and because payments fail for different reasons and return different error codes, sticking with a single approach can limit your performance. Butter’s advanced framework uses machine learning to tailor payment recovery specifically to your business by learning with each transaction.

    • Where You’ll Find Them: Innovation Lounge
    • What You’ll Experience: Stop by to learn how Butter can reduce customer churn and increase revenue.
  • interior of a cold therapy lounge
    credit: Chilly GOAT Tubs

    Chilly GOAT Cold Tubs  

    For more than 25 years, Chilly GOAT Cold Tubs has offered a range of cold tubs, hot spas, and contrast therapy tubs designed to help athletes, high-performers and wellness seekers feel their best, faster. The brand’s Alpine Cold Tub is plug and play, delivering temperatures as low as 40° F in an efficient 84’ footprint. 

    • Where You’ll Find Them: Wellness Lounge
    • What You’ll Experience: Step into the Alpine Cold Tub and experience the difference top craftsmanship makes in your cold plunge experience. 
  • man checks into a gym with his phone
    credit: Daxko

    Daxko

    Daxko provides innovative technology that maximizes productivity, increases engagement and drives sustainable growth. Daxko’s comprehensive suite of software solutions includes Club Automation (multi-location management), Zen Planner (scheduling and payment processing), Motionsoft (member management, billing and reporting) and Engage Pro (personalized communication and targeted campaigns). Daxko Operations unifies everything, offering a centralized platform.

    • Where You’ll Find Them: Innovation Lounge
    • What You’ll Experience: Learn how Daxko can help your fitness and wellness business scale with confidence through best-in-class software.
  • credit: Echelon

    Echelon

    Echelon transforms outcomes through intelligent fitness, scalable solutions and a connected ecosystem to help gyms thrive. The brand’s latest innovation, StrengthIQ, offers a smart strength training ecosystem with personalized workouts, real-time feedback, automatic resistance adjustments and AI-guided progressions.

    • Where You’ll Find Them: Innovation Lounge
    • What You’ll Experience: Get an up-close look at Echelon’s innovations like StrengthIQ, and learn how Echelon products help increase upsells and drive engagement.
  • EGYM Genius
    credit: EGYM

    EGYM

    EGYM’s latest innovation, Genius uses advanced AI to make the entire gym floor more intelligent, integrating 200+ leading fitness brands into a single, seamless training experience. Backed by over a billion data points, EGYM Genius creates hyper-personalized training plans for members that adapt to their goals, fitness levels and a gym’s complete equipment inventory including free weights and selectorized strength. 

    • Where You’ll Find Them: Innovation Lounge
    • What You’ll Experience: Get a glimpse into the future of AI-powered fitness with EGYM Genius and learn how you can provide a fully customized and connected fitness journey for your members. 
  • Evolt 360
    credit: Evolt

    Evolt

    The Evolt 360 body composition scanner is a simple-to-use, 60-second scan that provides detailed data through more than 40 measurements including muscle mass, fat mass, water and minerals. Evolt allows you to better understand your members, track their progress and provide personalized nutrition and supplement advice.

    • Where You’ll Find Them: Wellness Lounge
    • What You’ll Experience: Get your own personalized assessment and learn how you can use advanced body-composition tech to drive better outcomes for your members.
  • people work out to a Les Mills virtual fitness class
    credit: Fitness On Demand

    Fitness On Demand

    Fitness On Demand offers a comprehensive wellness and engagement platform that provides personalized, training, nutrition, mindfulness and recovery content inside the gym, at home and on the go. Fitness on Demand’s new Recovery Station provides guided sessions on warm-ups, cool-downs, yoga, mobility, core and mindfulness through an interactive touchscreen TV. The company’s Group Studio platform offers an extensive library of on-demand classes.

    See Also


    • Where You’ll Find Them: Innovation Lounge
    • What You’ll Experience: Get an inside look at Fitness On Demand’s Recovery Station, Group Studio platform and premium content library. 
  • women search for fitness classes on a cell phone
    credit: Mindbody/ClassPass

    Mindbody + ClassPass 

    Mindbody provides the tools over 42,000 gyms, studios, salons and spas use to run, market and grow, from booking and payments to marketing and staff management. ClassPass works directly with businesses to merchandise excess inventory, attract new clients and unlock additional revenue. Together, they leverage AI to offer personalized experiences for consumers and actionable insights for businesses.

    • Where You’ll Find Them: Innovation Lounge
    • What You’ll Experience: Learn about tech including the Mindbody Branded App Tool Suite, Mindbody Payments, ClassPass for Business and more.
  • Sunlighten sauna inside a home fitness room
    credit: Sunlighten

    Sunlighten

    Sunlighten provides infrared sauna products for detoxification, relaxation, weight loss, muscle recovery and overall vitality. The mPulse Smart Sauna is Sunlighten’s premier, patented three-in-one precision wavelength full spectrum infrared sauna, now with integrated red light. It’s the world’s first and only dynamic sauna that offers the ease of pre-set programs to target specific health benefits.

    • Where You’ll Find Them: Wellness Lounge
    • What You’ll Experience: Feel Sunlighten’s infrared sauna technology for yourself, and learn about the health benefits.
  • woman looks at screens on a fitness machine
    credit: Technogym

    Technogym 

    The Technogym Ecosystem features award-winning equipment spanning Pilates, treadmills, bikes, strength and more. Technogym Checkup uses advanced biometrics and AI to assess physical and cognitive conditions, providing users with their Wellness Age, a simple yet powerful metric to compare to real age. With this information, the AI-powered Technogym Coach adjusts training programs to maximize results and satisfaction.

    • Where You’ll Find Them: Innovation Lounge
    • What You’ll Experience: Get your own personalized assessment and Wellness Age from Technogym’s breakthrough new product.
  • people pose in front of Tonal 2 machine
    credit: Tonal

    Tonal

    Smart home gym leader Tonal provides strength training expertise with equipment that offers science-backed workouts and real-time guidance to automatically assess needs, track progress and unlock insights. The new Tonal 2 offers a high-res camera, allowing users to see themselves as well as perform drop sets and aero HIIT, a combination of cardio and strength training.

    • Where You’ll Find Them: Innovation Lounge
    • What You’ll Experience: Give the new Tonal 2.0 a try and see what all the hype is about. Plus, get your questions answered by Tonal experts. 
  • man lies down in a red light therapy bed
    credit: WellnessJK

    WellnessJK

    WellnessJK supports a range of health-focused goals, from muscle recovery and pain relief to relaxation and rejuvenation. The company’s Wellsystem HydroWave, an advanced hydro-jet massage bed, offers contactless, full-body relaxation and recovery. The RedWave Plus, a cutting-edge system that blends near-infrared and red-light technology, boosts muscle recovery, circulation and overall wellness.

    • Where You’ll Find Them: Wellness Lounge
    • What You’ll Experience: Try out the Wellsystem HydroWave and RedWave Plus for yourself, and discover the physical and mental well-being benefits of both technologies.
  • woman lies down in a WellnessSpace Brands bed
    credit: WellnessSpace Brands

    WellnessSpace Brands 

    WellnessSpace Brands offers an industry-leading suite of experiential wellness products, including HydroMassage Beds and Lounges, CryoLounge+ Chairs and RelaxSpace Wellness Pods. The products are convenient and easy to use with no staffing required. The brand’s latest launch is the HydroMassage G3, a personalized full-body heated massage lounge chair for wellness and muscle recovery.

    • Where You’ll Find Them: Wellness Lounge
    • What You’ll Experience: Take a break from the hustle and bustle of the Innovation Summit and try the new HydroMassage G3.
  • people use ZeroWheels inside a fitness studio
    credit: ZeroWheel

    ZeroWheel

    ZeroWheel is a fitness technology company that helps people live healthier lives by taking a core-focused approach to full-body training. ZeroWheel is a compact, motorized training device that transforms any space into an energetic fitness environment. Through a blend of hardware and an integrated app, ZeroWheel delivers dynamic, real-time resistance and assistance to boost strength, balance, mobility and overall well-being.

    • Where You’ll Find Them: Innovation Lounge
    • What You’ll Experience: Give ZeroWheel a try and see why it’s the perfect tool for fitness classes and personal training sessions.

    The ATN Innovation Summit 2025, a can’t-miss two-day event featuring immersive content, cutting-edge product demos and ample networking opportunities, comes to New York City this June 17-18. To get your tickets or learn more, click here.





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    Technology

    Phygital Baseball Board Games : Base on Board 2.0

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    Base on Board 2.0 redefines baseball gaming by blending real-world MLB data, smart E-ink dice, and connected digital experiences into a new competitive play category. This next-gen version of the game builds on the previous iteration, a CES Innovation Award-winning baseball board game, and Base on Board 2.0 delivers the realism and depth fans crave, delivering an experience that better reflects situational pressure or modern esports-style engagement.

    Purely digital games lack tactile, social play, while classic board games can’t adapt probabilities, stream competition, or evolve with live data. Base on Board 2.0 delivers the best of both with dynamic E-ink smart dice that shift probabilities in real time using MLB stats, plus AI commentary and visual effects. Altogether, Base on Board 2.0 delivers authentic baseball drama and supports competitions in a physical-digital gaming hybrid experience.



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    Gaming PC Market | Global Market Analysis Report

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    Gaming PC Market Forecast and Outlook 2026 to 2036

    The global gaming PC market is valued at USD 47.9 billion in 2026 and is projected to reach USD 89.6 billion by 2036, reflecting an absolute increase of USD 41.7 billion. This represents total growth of 87.1%, with the market expanding at a CAGR of 6.5% over the forecast period.

    Growth is driven by rising demand for high-performance gaming systems, increasing esports participation, and growing requirements for advanced gaming experiences across competitive gaming, content creation, and virtual reality applications.

    Quick Stats for Gaming PC Market

    • Gaming PC Market Value (2026): USD 47.9 billion
    • Gaming PC Market Forecast Value (2036): USD 89.6 billion
    • Gaming PC Market Forecast CAGR: 6.5%
    • Leading System Type in Gaming PC Market: Desktop Gaming PCs (72.3%)
    • Key Growth Regions in Gaming PC Market: Asia Pacific, North America, Europe
    • Key Players in Gaming PC Market: Dell Technologies Incorporated, Hewlett-Packard Inc., ASUSTeK Computer Inc., Micro-Star International Co. Ltd., Corsair Gaming Incorporated

    Gaming Pc Market Market Value Analysis

    Desktop gaming PCs are expected to account for 72.3% of market share in 2026, supported by their superior performance capabilities, upgrade flexibility, and thermal management advantages. Competitive gaming applications are projected to hold 48.7% share, driven by demand for high refresh rates, low-latency processing, and stable performance in professional esports and streaming environments.

    Between 2026 and 2030, the market is forecast to grow to USD 65.8 billion, contributing 42.9% of total decade growth, supported by advancing hardware standards and immersive gaming demand. From 2030 to 2036, expansion to USD 89.6 billion will be driven by AI-integrated systems, cloud-gaming hybrids, and expanding virtual reality and content creation ecosystems.

    Gaming PC Market Key Takeaways







    Metric Value
    Estimated Value in (2026E) USD 47.9 billion
    Forecast Value in (2036F) USD 89.6 billion
    Forecast CAGR (2026 to 2036) 6.5%

    Category









    Category Segments
    System Type Desktop Gaming PCs; Gaming Laptops; Mini Gaming PCs; Workstation Gaming Systems; Other System Configurations
    Application Competitive Gaming; Content Creation; Virtual Reality Gaming; Casual Gaming; Others
    End-User Individual Gamers; Esports Organizations; Content Creators; Gaming Cafes; Others
    Price Range Entry-Level Systems; Mid-Range Systems; High-End Systems; Premium Configurations
    Region North America; Europe; Asia Pacific; Latin America; Middle East & Africa

    Segmental Analysis

    By System Type, Which Segment Holds the Dominant Market Share?

    Gaming Pc Market Analysis By System Type

    Desktop gaming PCs are projected to account for 72.3% of the gaming PC market in 2026, maintaining clear dominance. This reflects their higher processing capability, graphics performance, and upgrade flexibility compared with portable systems. Compatibility with advanced GPUs, cooling solutions, and peripheral ecosystems continues to support adoption among enthusiasts and competitive players.

    By Application, Which Segment Registers the Highest Share?

    Gaming Pc Market Analysis By Application

    Competitive gaming applications are projected to represent 48.7% of market demand in 2026, driven by the growth of esports and performance-intensive gaming formats. Professional and semi-professional players require stable frame rates, low latency, and hardware customization, reinforcing demand for high-performance gaming PCs. Ongoing improvements in gaming engines and competitive platforms are expected to sustain this segment’s leading position.

    What are the Drivers, Restraints, and Key Trends of the Gaming PC Market?

    The gaming PC market is expanding due to rising adoption of competitive gaming, growth of esports ecosystems, and increasing demand for high-performance systems across entertainment and professional use cases. Gamers and content creators require powerful hardware to support high frame rates, advanced graphics, and simultaneous gameplay and streaming. However, market growth is restrained by competition from gaming consoles, price sensitivity among mainstream consumers, and the technical complexity associated with system configuration, upgrades, and maintenance.

    A key trend shaping the market is the deeper integration of gaming PCs into esports and content creation workflows. Systems are increasingly optimized for competitive play, live streaming, and video production, supporting stable performance and real-time content delivery. Another major trend is the adoption of ray tracing and AI-enhanced technologies. These innovations improve visual realism, optimize system performance, and enable advanced gaming features, strengthening the appeal of gaming PCs among enthusiasts seeking immersive and high-fidelity gaming experiences.

    Analysis of the Gaming PC Market by Key Countries

    Gaming Pc Market Cagr Analysis By Country











    Country CAGR (2026-2036)
    China 8.2%
    USA 6.8%
    South Korea 7.1%
    Germany 5.9%
    Japan 6.3%
    UK 5.7%
    India 9.4%

    How are E-sports Expansion and Demographic Momentum Driving India’s Market Leadership?

    India’s gaming PC market is projected to grow at a CAGR of 9.4% through 2036, supported by a rapidly expanding gaming population, strong youth demographics, and increasing focus on e-sports development. Rising participation in competitive gaming and greater affordability of high-performance hardware are strengthening demand across urban gaming hubs. Manufacturers and distributors are expanding retail, customization, and after-sales capabilities to address growing performance expectations.

    • Growth in e-sports participation and gaming communities is accelerating gaming PC adoption across metropolitan regions.
    • Demographic advantages and rising technology adoption are supporting demand for premium performance-oriented systems.

    Why is E-sports Infrastructure Investment Strengthening China’s Market Potential?

    China’s gaming PC market is expanding at a CAGR of 8.2%, driven by sustained investment in e-sports infrastructure, competitive gaming awareness, and high consumer focus on performance hardware. Growth in professional gaming leagues and streaming platforms is reinforcing demand for advanced gaming systems. Suppliers are scaling distribution and service networks to support high-volume demand.

    • Expansion of e-sports ecosystems is sustaining demand for high-performance gaming PCs.
    • Advancements in gaming hardware technology support adoption among competitive users.

    How do Mature E-sports Standards Support Expansion in South Korea?

    Gaming Pc Market South Korea Market Share Analysis By Application

    South Korea’s gaming PC market is projected to grow at a CAGR of 7.1% through 2036, supported by its established e-sports culture, structured competitive frameworks, and leadership in gaming technology. Competitive precision and system reliability remain key purchase criteria across professional and enthusiast segments.

    • Mature competitive gaming environments drive consistent demand for premium gaming PCs.
    • Strong regulatory and performance standards support adoption of advanced gaming systems.

    Why is Content Creation Driving Gaming PC Demand in the USA?

    Gaming Pc Market Country Value Analysis

    The USA gaming PC market is expected to grow at a CAGR of 6.8%, supported by expansion of content creation, live streaming, and performance-focused gaming applications. Users increasingly seek systems capable of handling gaming, production, and streaming workloads simultaneously.

    • Growth in streaming and content creation is increasing demand for high-performance gaming PCs.
    • Emphasis on performance efficiency supports adoption of specialized gaming configurations.

    How do Performance Optimization Trends Support Germany’s Market Growth?

    Germany’s gaming PC market is projected to grow at a CAGR of 5.9%, supported by strong consumer focus on system reliability, performance optimization, and technical quality. Demand remains steady across enthusiast gaming and professional performance segments.

    • Preference for technically optimized systems supports consistent gaming PC demand.
    • Strong quality standards reinforce adoption of premium gaming hardware.

    Why does Market Maturity Sustain Steady Growth in Japan?

    Gaming Pc Market Japan Market Share Analysis By System Type

    Japan’s gaming PC market is forecast to grow at a CAGR of 6.3%, supported by an established gaming culture, mature technology markets, and steady demand for high-quality systems. Users prioritizing performance consistency and long-term reliability drive adoption.

    • Mature gaming markets sustain stable demand for quality gaming PCs.
    • Focus on durability and performance supports continued adoption.

    How is Competitive Gaming Development Supporting Growth in the UK?

    The UK gaming PC market is projected to grow at a CAGR of 5.7%, driven by expanding competitive gaming participation, technology integration, and performance-focused gaming setups. Demand is rising across esports, streaming, and enthusiast gaming segments.

    • Expansion of competitive gaming environments is driving demand for advanced gaming PCs.
    • Emphasis on technical precision supports adoption of performance-oriented systems.

    Competitive Landscape of the Gaming PC Market

    Gaming Pc Market Analysis By Company

    The gaming PC market is characterized by competition among established technology companies, specialized gaming manufacturers, and integrated performance solution providers. Companies are investing in advanced gaming technologies, specialized integration platforms, product innovation capabilities, and comprehensive distribution networks to deliver consistent, high-quality, and reliable gaming PC systems. Innovation in component optimization, thermal management advancement, and performance-focused product development is central to strengthening market position and customer satisfaction.

    Dell Technologies Incorporated offers a a strong focus on gaming innovation and comprehensive high-performance solutions, offering premium and enthusiast systems with emphasis on performance excellence and gaming heritage through its Alienware brand. Hewlett-Packard Inc. provides integrated gaming solutions with a focus on mainstream market applications and competitive price networks.

    ASUSTeK Computer Inc. delivers comprehensive gaming technology solutions with a focus on enthusiast positioning and performance efficiency. Micro-Star International Co. Ltd. specializes in comprehensive gaming systems with an emphasis on competitive applications. Corsair Gaming Incorporated focuses on comprehensive gaming components with advanced design and premium positioning capabilities.

    Key Players in the Gaming PC Market

    • Dell Technologies Incorporated
    • Hewlett-Packard Inc.
    • ASUSTeK Computer Inc.
    • Micro-Star International Co. Ltd.
    • Corsair Gaming Incorporated
    • Razer Incorporated
    • Origin PC Corporation
    • NZXT Incorporated
    • CyberPowerPC Systems USA Incorporated
    • iBUYPOWER Computer Corporation
    • Falcon Northwest Computer Systems
    • Digital Storm LLC
    • Maingear Voodoo LLC
    • System76 Incorporated

    Scope of the Report













    Items Values
    Quantitative Units (2026) USD 47.9 Billion
    System Type Desktop Gaming PCs, Gaming Laptops, Mini Gaming PCs, Workstation Gaming Systems, Other System Configurations
    Application Competitive Gaming, Content Creation, Virtual Reality Gaming, Casual Gaming, Others
    End-User Individual Gamers, Esports Organizations, Content Creators, Gaming Cafes, Others
    Price Range Entry-Level Systems, Mid-Range Systems, High-End Systems, Premium Configurations
    Regions Covered North America, Europe, Asia Pacific, Latin America, MEA, Other Regions
    Countries Covered China, USA, South Korea, Germany, Japan, UK, India, and 40+ countries
    Key Companies Profiled Dell Technologies Incorporated, Hewlett-Packard Inc., ASUSTeK Computer Inc., Micro-Star International Co. Ltd., Corsair Gaming Incorporated, and other leading gaming PC companies
    Additional Attributes Dollar sales by system type, application, end-user, price range, and region; regional demand trends, competitive landscape, technological advancements in gaming engineering, competitive performance optimization initiatives, system enhancement programs, and premium product development strategies

    Gaming PC Market by Segments


    • System Type :


      • Desktop Gaming PCs
      • Gaming Laptops
      • Mini Gaming PCs
      • Workstation Gaming Systems
      • Other System Configurations


    • Application :


      • Competitive Gaming
      • Content Creation
      • Virtual Reality Gaming
      • Casual Gaming
      • Others


    • End-User :


      • Individual Gamers
      • Esports Organizations
      • Content Creators
      • Gaming Cafes
      • Others


    • Price Range :


      • Entry-Level Systems
      • Mid-Range Systems
      • High-End Systems
      • Premium Configurations


    • Region :


      • North America



      • Europe


        • Germany
        • UK
        • France
        • Italy
        • Spain
        • Nordic Countries
        • BENELUX
        • Rest of Europe

      • Asia Pacific


        • China
        • India
        • Japan
        • South Korea
        • Australia
        • Rest of Asia Pacific

      • Latin America


        • Brazil
        • Argentina
        • Rest of Latin America

      • MEA


        • Saudi Arabia
        • UAE
        • South Africa
        • Rest of MEA



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    Games of the Future 2025 Offers $5M Prize Pool

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    “Phygital” sports combine traditional athletic competition with its digital counterpart in a unified format that requires competitors to excel in both dimensions. Teams begin the challenge in the digital round before facing off again in the physical arena, with victory determined by the combined results of both performances.

    This model reflects the growing convergence of technology and real-world performance, offering a new and immersive form of sporting competition.

    More than 850 athletes from 60 countries will participate, representing clubs, emerging talents, and new faces across 11 phygital sports disciplines.

    Faisal Al Bannai, Adviser to the UAE President for Strategic Research and Advanced Technology Affairs and Secretary-General of the Advanced Technology Research Council, said:

    “Digital sport is not merely a new format; it embodies the mindset of a new generation.

    Bridging physical excellence and digital mastery

    Abu Dhabi is proud to host this edition of the Games of the Future 2025, providing an environment that brings together physical excellence and digital mastery. Our goal is to empower youth, accelerate innovation, and build communities around the technologies that will shape the future.”

    The 2025 edition comes with strong global momentum, bringing together elite athletes from across the phygital sports ecosystem—competitors who demonstrate exceptional physical performance alongside advanced digital skills.

    The event will feature professional athletes, esports stars, and rising phygital talents, promising outstanding competitions that showcase the best of both the physical and digital worlds. The championship reflects the rapid transformation of sport in an increasingly interconnected world, positioning the 2025 edition as a pivotal milestone in the global evolution of this growing sector.

    Abu Dhabi prepares to deliver an exceptional edition

    The draw has determined the opening group-stage matchups across the various disciplines, setting the stage for the first competitive narratives that audiences will follow. As the event progresses, full competitive pathways will unfold, with clubs vying for qualification and top positions in the finals, which will feature a total prize pool of USD 5 million.

    In parallel with the tournament, Abu Dhabi will host the Phygital Sports Summit on 17 December 2025. The summit will serve as an intellectual platform bringing together global experts, athletes, innovators, and decision-makers to discuss the evolution of hybrid sports. Its comprehensive program includes keynote addresses, panel sessions, and in-depth discussions on the intersection of sport and technology, human–AI integration, the future of youth engagement, athlete health in hybrid environments, and the sustainable legacy of phygital sports.

    Summit sessions will be moderated by Amy Jane Gillingham, Mohamed Al Hosani, and Sabine Sassen, with participation from senior representatives of Phygital International, partners of the Games of the Future, and leading global figures shaping both the digital and physical sports movements.

    Distinguished guests expected to attend include H.E. Dr. Ahmad Belhoul Al Falasi, UAE Minister of Sports, and a high-level international delegation featuring H.E. Ilham Aliyev, President of the Republic of Azerbaijan; H.E. Rawan bint Najeeb Tawfiqi, Minister of Youth Affairs of the Kingdom of Bahrain; Sheikha Deena bint Rashid Al Khalifa, Adviser for Planning and Development at Bahrain’s Ministry of Youth Affairs; and Dr. Osman Aşkın Bak, Minister of Youth and Sports of the Republic of Türkiye.

    Sport of the next generation



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    The evolution of entertainment technology and its business impact – EUbusiness.com

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    Entertainment has always played a vital role in society, and the ways we access and enjoy it have changed drastically over time. Today, as online platforms, streaming services, and digital applications gain traction, businesses are rethinking their strategies in this evolving landscape.

    Horse racing - Photo by Valentine Kulikov on Pexels

    Innovations in entertainment technology touch everything from live sports to gaming and betting, as seen at bet777, demonstrating how rapidly shifting trends impact the industry as a whole.

    From analog to digital: the transformation of entertainment

    The transition from analog to digital technology marks one of the most significant changes in entertainment history. In the past, physical media such as vinyl records, VHS tapes, and CDs were the norm. With the rise of digital formats, accessibility and distribution underwent a revolution. Digital streaming made it possible for consumers to access content instantly, eliminating the limitations of geography and physical storage. This convenience not only changed how audiences consume media but also how creators and companies distribute and monetize their content.

    As digital solutions expanded, new forms of entertainment began to emerge. Video games, interactive apps, and online casinos grew in popularity, shifting the focus from passive viewing to active participation. The proliferation of high-speed internet and smartphones further fueled this transformation, enabling entertainment anywhere, anytime. Companies operating in this environment had to adapt quickly to user expectations of on-demand, personalized experiences. This ongoing evolution continues to blur the line between creators, distributors, and consumers, changing the entire value chain.

    Streaming services and the shift in business models

    The introduction of video and music streaming platforms led to fundamental changes in business models across the sector. Subscription services replaced one-time purchases, shifting the focus to long-term customer retention and recurring revenue streams. This not only increased competition among platforms but also gave rise to exclusive content and original productions as key differentiators. The bargaining power shifted to content creators and platforms able to attract large subscriber bases, while traditional broadcasters and physical retailers had to reinvent or risk becoming obsolete.

    This transition has also extended to other segments such as live sports, eSports, and iGaming. Businesses are investing in digital infrastructure and user experience, offering everything from artificial intelligence-driven recommendations to interactive live events. The ability to collect and analyze user data allows companies to tailor offerings directly to their audiences, driving engagement and loyalty. Simultaneously, regulatory challenges and data security concerns have emerged, demanding new approaches to compliance and consumer protection in digital entertainment.

    Immersive technology and the business of innovation

    The latest chapter in entertainment technology is defined by immersive experiences such as virtual reality (VR), augmented reality (AR), and advanced streaming features. As these technologies find mainstream adoption, businesses are leveraging them to create new ways to engage users. For example, VR concerts, AR-enhanced sports statistics, and immersive gaming environments offer fresh revenue opportunities and deepen the user’s connection with content.

    To stay competitive, entertainment companies must constantly invest in innovation and understand emerging trends. Cloud gaming and interactive betting platforms exemplify how technology influences entertainment choices and opens up lucrative business channels. The integration of social features, mobile-first strategies, and cross-platform compatibility are now prerequisites for success. As the landscape continues to evolve, keeping pace with technology and user preferences will be crucial for organizations aiming to thrive in the future of entertainment.



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    How Light & Wonder sets the bar with gaming innovation

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    Kennedy Ntire, Gaming Manager at the Grand Palm Casino, has worked in iGaming for over 15 years so has a strong understanding of what makes players keep coming back for more.

    In the video above, he explains why Light and Wonder are the leader of the pack in iGaming innovation and have a unique way of entertaining and captivating both new and experienced players.



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    Global Esports Market Size Forecast to USD 20.8 Billion by 2035

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    Global Esports Market Size Outlook 2035

    Global Esports Market Size Outlook 2035

    Global Esports Market Size Outlook 2035

    The global Esports market was valued at US$ 2.6 billion in 2024. It is projected to grow at a CAGR of 20.9% from 2025 to 2035, reaching US$ 20.8 billion by 2035. This rapid growth is driven by the surging popularity of competitive gaming, increasing digital connectivity, corporate sponsorships, and expanding live streaming platforms worldwide.

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    Market Overview

    Esports refers to competitive gaming at professional levels, where players compete individually or in teams in popular games like League of Legends, Dota 2, Fortnite, Call of Duty, and Overwatch. The market spans across tournaments, leagues, streaming platforms, sponsorships, advertising, and merchandise sales.

    Factors contributing to market expansion include:

    • Rising internet penetration and smartphone adoption, especially in Asia-Pacific

    • Increased viewership via streaming platforms like Twitch, YouTube Gaming, and Facebook Gaming

    • Growing corporate investments and sponsorships

    • Expansion of Esports tournaments, leagues, and collegiate competitions

    • Enhanced engagement through virtual reality (VR) and augmented reality (AR) gaming experiences

    North America and Europe are leading markets due to mature gaming ecosystems, while Asia-Pacific is the fastest-growing region driven by a huge gamer population and strong tournament culture.

    Key Market Growth Drivers

    1. Rising Popularity of Competitive Gaming

    Competitive gaming is attracting millions of fans globally, creating a robust ecosystem for tournaments, streaming, and merchandise sales.

    2. Growth of Digital Streaming Platforms

    Platforms like Twitch, YouTube Gaming, and Trovo are expanding the reach of Esports, enabling real-time engagement and monetization through subscriptions, ads, and donations.

    3. Corporate Sponsorships and Advertising

    Brands are increasingly investing in Esports teams, tournaments, and influencer marketing, enhancing revenue opportunities and market growth.

    4. Technological Advancements

    • VR/AR integration for immersive experiences

    • Advanced graphics, AI, and game engines enhancing competitive gameplay

    • Cloud gaming enabling accessibility without high-end hardware

    5. Expanding Professional Leagues and Tournaments

    Major tournaments like The International (Dota 2), League of Legends World Championship, and Fortnite World Cup are boosting Esports viewership and attracting global sponsorship.

    Analysis of Key Players – Key Strategies

    Leading Esports companies focus on technology innovation, strategic partnerships, player acquisition, and global expansion.

    1. Player and Team Management

    • Investment in professional teams, player training, and coaching

    • Acquisition of top-tier players to enhance competitive performance

    2. Strategic Partnerships and Sponsorships

    • Collaboration with gaming hardware, software, and media companies

    • Partnerships with brands for event sponsorships and advertising campaigns

    3. Platform Expansion

    • Enhancing streaming platforms with interactive features, chat, and monetization options

    • Developing mobile apps and cloud-based gaming services

    4. Regional Growth

    • Expansion into Asia-Pacific and Latin America to capitalize on large gamer populations

    • Increasing tournaments in emerging markets to boost fan engagement

    Analysis of Key Players in the Esports Market

    Leading companies in the global esports market are investing in technological innovations, strategic partnerships, and product diversification to strengthen their market presence and stay ahead in the rapidly evolving competitive gaming industry. Their initiatives aim to enhance gaming experiences, improve precision in competitive play, and expand audience engagement globally.

    Key players in the esports market include

    • Bandai Namco Entertainment

    • Valve Corporation

    • PGL

    • Overwatch League

    • NVIDIA

    • Microsoft

    • Faceit

    • Tencent

    • Riot Games

    • Epic Games

    • Sony Interactive Entertainment

    • Take Two Interactive

    • Activision Blizzard

    • Electronic Arts

    • Other Prominent Players.

    These companies are profiled in the esports market research report based on company overview, financial performance, business strategies, product portfolio, business segments, and recent developments.

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    Key Developments in the Esports Market

    • April 2025: Nintendo showcased its esports initiatives during the Nintendo Switch 2 Direct event, introducing new IPs and enhancing Splatoon with esports features such as improved matchmaking and live streaming integration. These efforts aim to strengthen Nintendo’s position in the competitive gaming market through strategic partnerships and global audience engagement.

    • March 2025: Gameloft launched a new mobile esports platform for Asphalt 9: Legends, focusing on community-driven tournaments and competitive play. The platform features regular in-app events, live streaming, and player rewards, designed to expand the mobile esports ecosystem and attract a larger audience.

    Market Challenges & Opportunities

    Challenges

    1. High Competition and Saturation

    The rapid growth of gaming content and tournaments increases competition for viewership and sponsorships.

    2. Regulatory and Legal Issues

    Issues like laws, online content regulations, and copyright concerns can affect market expansion.

    3. Monetization Challenges

    Smaller tournaments and emerging platforms may struggle with sustainable revenue generation.

    4. Hardware and Connectivity Requirements

    High-performance gaming requires advanced hardware and stable internet, limiting access in some regions.

    Opportunities

    1. Mobile Esports Expansion

    Mobile gaming is driving Esports adoption in Asia-Pacific, Latin America, and the Middle East, creating new revenue streams.

    2. Integration of VR/AR

    Immersive experiences through VR/AR can attract more viewers and participants.

    3. Corporate Sponsorship and Advertising

    Expanding partnerships with non-endemic brands in fashion, automotive, and consumer goods sectors.

    4. Collegiate and Amateur Esports

    Development of school and college leagues can create future professionals and increase fanbase.

    Investment Landscape and ROI Outlook

    The Esports market offers high growth potential and attractive ROI due to its rapid adoption, global fanbase, and multi-stream revenue model.

    Investment Strengths

    • Expanding fanbase across platforms, regions, and age groups

    • Diverse revenue streams from sponsorships, media rights, merchandising, and ticket sales

    • Emerging opportunities in mobile Esports, VR/AR integration, and collegiate leagues

    • Supportive infrastructure and increasing internet penetration worldwide

    ROI Outlook

    With a CAGR of 20.9% through 2035, investments in tournaments, streaming platforms, team ownership, and gaming technology are expected to yield high returns. Early entry into emerging markets and mobile Esports offers a competitive advantage.

    Market Segmentations

    By Game Genre

    • MOBA (Multiplayer Online Battle Arena)

    • FPS (First-Person Shooter)

    • Battle Royale

    • Sports Simulation

    • Fighting and Others

    By Platform

    • PC

    • Console

    • Mobile

    • Cloud Gaming

    By Revenue Source

    • Sponsorship and Advertising

    • Media Rights

    • Merchandising and Ticketing

    • Streaming Platforms

    • Publisher Fees

    By Region

    • North America

    • Europe

    • Asia-Pacific

    • Latin America

    • Middle East & Africa

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    Why Buy This Report?

    ✔ Detailed market forecast to 2035

    ✔ Comprehensive analysis of growth drivers, challenges, and opportunities

    ✔ Competitive landscape and key player strategies

    ✔ Segmentation by game genre, platform, revenue source, and region

    ✔ Insights into emerging trends such as mobile Esports, VR/AR, and collegiate leagues

    ✔ Strategic recommendations for investors, developers, and brands

    FAQs

    1. What is the projected Esports market size by 2035?

    It is expected to reach US$ 20.8 billion by 2035.

    2. What is the CAGR from 2025-2035?

    The market is projected to grow at a CAGR of 20.9%.

    3. Which region dominates the Esports market?

    Asia-Pacific is emerging as the fastest-growing region due to high gamer population and mobile gaming adoption.

    4. What are the main revenue sources?

    Sponsorships, advertising, media rights, streaming subscriptions, merchandising, and ticket sales.

    5. What are key market trends?

    Growth in mobile Esports, VR/AR integration, streaming platforms, and collegiate leagues are shaping market trends.

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    About Us Transparency Market Research

    Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. The firm scrutinizes factors shaping the dynamics of demand in various markets. The insights and perspectives on the markets evaluate opportunities in various segments. The opportunities in the segments based on source, application, demographics, sales channel, and end-use are analysed, which will determine growth in the markets over the next decade.

    Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision-makers, made possible by experienced teams of Analysts, Researchers, and Consultants. The proprietary data sources and various tools & techniques we use always reflect the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in all of its business reports.

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