YSN
  • Home
  • Featured Athletes
  • NIL Ballers Youtube
  • NIL
  • High School Sports
  • College Sports
Connect with us
YSN YSN

YSN

Track the spread of measles in Texas

  • NIL
    • Jeremiah Smith’s $4M NIL valuation continues to rise with new deal

    • Cowboy Baseball Sweeps Arizona State

    • College Baseball Rankings: Predicting D1Baseball Top 25 at end of regular season

    • Report: Power Conference commissioners meet again to discuss College Football Playoff future

    • These teams are basically gifted a spot in the College Football Playoff in 2025

  • High School Sports
    • Journalism wins 2025 Preakness Stakes

      Journalism wins 2025 Preakness Stakes

    • May 17 high school baseball highlights

      May 17 high school baseball highlights

    • May 17 high school baseball highlights

      May 17 high school baseball highlights

    • H.S. ROUNDUP

      H.S. ROUNDUP

    • MCLA Graduation Highlights Love, Kindness, Justice

      MCLA Graduation Highlights Love, Kindness, Justice

  • College Sports
    • MEN’S TENNIS: Four years – Yale Daily News

    • Kansas State University

    • Abbie Hoff Named 2025 Division III All-Region Team

    • MCLA Graduation Highlights Love, Kindness, Justice / iBerkshires.com

    • Colby Advances to NCAA Quarterfinals in Win Over Stevens

  • Professional Sports
    • MLB DFS DraftKings Picks Breakdown (Saturday, May 17)

      MLB DFS DraftKings Picks Breakdown (Saturday, May 17)

    • CUNYAC's Best and Brightest Honored at 2024-25 Scholar-Athlete Award Dinner

      CUNYAC's Best and Brightest Honored at 2024-25 Scholar-Athlete Award Dinner

    • TJ Dillashaw reveals why he was 'delusionally optimistic' in KO'ing UFC champ with ...

      TJ Dillashaw reveals why he was 'delusionally optimistic' in KO'ing UFC champ with …

    • The Beatdown

      The Beatdown

    • Video

      Video

  • Motorsports
    • NASCAR Cup Series NASCAR All-Star Race Heat 2 Results

    • Promoter’s Caution could add random layer of chaos in NASCAR All-Star Race

    • Dale Earnhardt Jr. Fumes Over NASCAR Truck Driver’s ‘Egotistical Move’

    • Brad Keselowski, Christopher Bell win NASCAR All-Star heats

    • Promoter’s Caution could add random layer of chaos in NASCAR All-Star Race

  • Rec Sports
    • Nike EYBL shows what Memphis Sports and Events Center can do – Memphis Local, Sports, Business & Food News

    • Carman-Ainsworth football tabs former Flint Northern QB as head coach

    • Albion begins fundraisers for concessions stand at Bullard Park

    • Jennifer (Jenn) Lynn Brown – The Morning Sun

    • Youth softball results – Yahoo Sports

  • Health
    • May is Mental Health Awareness Month

      May is Mental Health Awareness Month

    • Why Personal Growth Drives Business Success

      Why Personal Growth Drives Business Success

    • Metea's first

      Metea's first

    • A Coach's Mission to End the Silence Around Teen Mental Health

      A Coach's Mission to End the Silence Around Teen Mental Health

    • Catholic Athletic Assn. meeting ends in dispute over Mission League proposal

      Catholic Athletic Assn. meeting ends in dispute over Mission League proposal

  • Sports
    • Tech doubles down for second-straight 25-run game, tops Morehead State 26-15

    • Sa’Nijah Houston Takes Home OVC Female Track Athlete Of The Year During Outdoor Championships

    • Flores Wins The 100 and 200 On Final Day Of Big West Championships

    • District 3 track and field 2025 results from Shippensburg University

    • Track and Field Concludes OVC Outdoor Championships

  • Fashion
    • How to watch Avalanche vs. Stars Game 7 FREE stream today

      How to watch Avalanche vs. Stars Game 7 FREE stream today

    • Minnesota Wild vs. Golden Knights game 4

      Minnesota Wild vs. Golden Knights game 4

    • This is poetry in motion.

    • Don’t know who’s going to look worse

    • has always dreamed in Mercurial. Now his initials are on the boots. The new Kyl…

Health

Track the spread of measles in Texas

Audio recording is automated for accessibility. Humans wrote and edited the story. See our AI policy, and give us feedback. Sign up for The Brief, The Texas Tribune’s daily newsletter that keeps readers up to speed on the most essential Texas news. The number of cases reported in Texas’ historic measles outbreak has risen to […]

Published

4 weeks ago

on

April 22, 2025

By

Your Sports Nation
Track the spread of measles in Texas
  • Share
  • Tweet

Audio recording is automated for accessibility. Humans wrote and edited the story. See our AI policy, and give us feedback.

Sign up for The Brief, The Texas Tribune’s daily newsletter that keeps readers up to speed on the most essential Texas news.


The number of cases reported in Texas’ historic measles outbreak has risen to 624 cases in 26 counties, as of April 22. Of those, 64 patients have been hospitalized and two school-aged children have died since the outbreak began in January.

More than half of the cases so far have occurred in Gaines County, where the first case was reported on Jan. 29. As of Tuesday, 27 more cases have been reported since the state’s last update on Friday. Bailey, which has two cases, is the latest county to be added to the outbreak list, bringing the total to 26.

The Texas Department of State Health Services updates the number of infections and other details about the West Texas outbreak every Tuesday and Friday. By mid-April, the state health agency’s response to the outbreak, which includes a public awareness campaign, testing and vaccination clinics, has cost $4.5 million.

The most effective way to prevent contracting measles is to obtain two doses of the the measles-mumps-rubella vaccine, which research has shown time and time again is safe. Side effects are mild and rare, according to health experts.

It is not known how the outbreak began. But this region includes pockets of high numbers of unvaccinated individuals.

What is measles? 

Measles is a virus that spreads through respiratory droplets passed through the air by breathing, coughing and sneezing. It is one of the most contagious viruses transmissible between humans — 90% of unvaccinated people will get measles if they are exposed. People infected with measles are contagious four days before they begin showing rash symptoms, and the virus can stay active in the air for up to two hours, making hospitals, schools and day cares especially high-risk.

People infected with measles can experience high fever, cold symptoms like a cough or runny nose, watery eyes and a rash all over the body. While most people recover at home, it can lead to serious complications and even death, especially among young children, pregnant women and those with compromised immune systems.

Patsy Stinchfield, the former president of the National Foundation for Infectious Diseases, worked in pediatric medicine for 45 years. She oversaw three measles outbreaks in Minnesota during her career, and said they were among the sickest children she ever treated.

“They come into the emergency room and they are literally ragdolls hanging over their parents’ shoulders, limp, dehydrated, miserable,” she said. “They’re barely even crying, because they’re so dehydrated they don’t have tears.”

How do you prevent measles?  

There is an extremely safe vaccine that is over 97% effective in preventing measles. The MMR vaccine protects from measles, mumps and rubella, while the MMRV vaccine also protects against varicella, or chickenpox.

Most people receive the first dose when they are 12 months old, and a second dose when they are around 5 years old, although that can be shifted earlier if there is an active outbreak.

If you are not fully vaccinated, or are unsure if you are fully vaccinated, you can get the first shot now and achieve a significant degree of immunity within two weeks. The second shot, which delivers 97% immunity, can be given 28 days after the first shot, according to the Centers for Disease Control and Prevention.

If you are unvaccinated and believe you’ve been exposed to measles within the last 72 hours, getting a vaccine can lessen the impact of the illness. People who cannot receive the vaccine, such as infants, pregnant women and severely immunocompromised people, may be treated with immunoglobulin within six days of exposure to lessen symptoms.

Once someone has contracted measles, the only treatment is managing symptoms and preventing more serious complications, such as pneumonia.

Since the measles vaccine was not a requirement to attend school until 1980, some older adults are questioning whether they have immunity.

Dr. Peter Hotez, the dean of the National School of Tropical Medicine at Baylor College of Medicine in Houston, has pointed to the Centers for Disease Control and Prevention recommendation that if people are unsure of their immunity, they should first check their vaccination records.

If there’s no record of measles immunity, individuals should get vaccinated with the measles-mumps-rubella (MMR) vaccine. According to the CDC, there’s no harm in getting another MMR vaccine, even if you may already be immune to measles.

The Centers for Disease Control and Prevention says outbreaks are more likely when the vaccination rate in a community falls below 95%.

Can you get sick if you’re vaccinated?

A small percentage of people who have been infected in this current outbreak report being fully vaccinated, according to DSHS.

While people who are fully vaccinated can still contract measles, they are not at risk for severe illness and are much less likely to spread the virus. According to the CDC, people with both vaccine shots, those who have previously had measles or those who were born before 1957 are presumed immune from measles.

Has anyone died during this outbreak? 

On Feb. 26, a school-aged child, who was unvaccinated, died after being hospitalized the week prior, according to state officials. The child’s family lives in the outbreak area.

On April 3, an unvaccinated 8-year-old girl, who also lived in the outbreak area, died of measles, according to hospital officials.

State officials have not confirmed when the last person in Texas died from measles prior to 2025.

Where else in Texas have there been measles cases this year? 

There have been four additional cases of measles this year that are not being counted in the above totals because they are not considered part of the West Texas outbreak. Two cases were reported in Houston in January, one was reported in February in Rockwall County involving an adult who had traveled internationally and another was reported in February in Austin involving an unvaccinated infant who became infected while traveling overseas. The baby’s parents were vaccinated and local officials do not believe anyone else locally had been exposed.

Austin officials said it was its first measles case in 24 years.

“The time we have been preparing for is here,” Austin Mayor Kirk Watson said during a news conference. “I want to emphasize to everyone listening that vaccination remains the best defense against this highly contagious and deadly disease.”

Watson said there is an effort to raise the vaccination rate in Travis County, including through low-cost or free programs like Shots for Tots, Big Shots, and mobile clinics. Travis County had the lowest percentage of kindergarteners with the measles vaccine — 89.6% — among Texas counties with at least 100,000 people, according to 2023-24 state data.

“We are here to simply say measles can kill, ignorance can kill, and vaccine denial definitely kills,” U.S. Rep. Lloyd Doggett said during the news conference.

Do we know how measles arrived in Gaines County?

Texas Department of State Health Services officials say they do not know that information yet.

I thought we fixed measles. What happened? 

The measles vaccine is one of the great achievements in modern medicine. It is so effective, and was so widely adopted, that the U.S. declared measles eliminated in 2000. But as anti-vaccination sentiment increased, vaccination rates dropped and the disease made a resurgence.

While the vast majority of children in the U.S. get the MMR vaccine on time, certain communities have shied away from it for religious or cultural reasons, creating pockets of vulnerability for the virus to take hold. In 2017, Minnesota saw a measles outbreak in their growing Somali community, and in 2019, measles tore through the Orthodox Jewish community in New York City and neighboring counties, eventually infecting more than 650 people.

In Texas, the virus has concentrated in the Mennonite community in Gaines County. One of the county’s local public school districts, with only 143 students, has the highest school vaccine exemption rate in the state — 48% of Loop school district students have conscientious exemptions from required vaccinations. In 2023-24, less than half of all Loop kindergartners — 46% — were given the measles-mumps-rubella vaccine, according to state data.

Two other school districts in Gaines County had higher vaccination rates. Seagraves, with 512 students, had 94% of its kindergartners vaccinated against measles and Seminole, with 2,976 students, had 82% of its kindergartners vaccinated.

In tight-knit communities with low vaccination rates, a measles outbreak should be “somewhat expected,” said Kathleen Page, an associate professor in the Division of Infectious Diseases at Johns Hopkins University School of Medicine.

But vaccination rates have been dropping nationally and in Texas, well beyond these communities that have traditionally abstained, leaving a wider swath of the population open to infection. In 2019, almost 97% of Texas kindergartners were vaccinated against measles, compared to 94% in 2024, according to the CDC.

When was the last time Texas had a measles outbreak?

In 1992, Texas had an outbreak that grew to 990 cases. That was the last outbreak larger than this. Although in 2013, there was an outbreak with 27 cases and in 2019, an outbreak with 23 cases.

This is a 99.9% decrease from the pre-vaccine high point, in which almost 86,000 Texans got measles in 1958.

What do we know about Gaines County’s Mennonite community? 

The tight-knit Mennonite community in Gaines County, mostly centered around the town of Seminole, have been hardest hit. Members of this Anabaptist religious order aim to maintain separation from the modern world, in language, school and dress.

They settled in West Texas from Mexico in 1977, drawn there because “large blocks of land were available, population was not concentrated, and private schools were not heavily regulated,” according to the Texas State Historical Association.

Many of the families home-school or send their children to small private schools, and do not maintain regular contact with the health care system, Texas Department of State Health Services spokesperson told Anabaptist World. Mennonites, and their Anabaptist brethren, the Amish, had very low uptake of the COVID vaccine.

Who is most vulnerable to measles?

Infants under the age of 12 months who haven’t yet been vaccinated, pregnant women and immunocompromised children are extremely vulnerable to measles and should take extra precautions during an outbreak.

In Ector County, where an infant fell ill with measles, health department director Garcia commended the family for taking action to get their child tested.

“A lot of times measles can be hard to detect as a parent,” Garcia said. “This mother did everything I would do – she took him to the doctor, and as he didn’t get better, she took him back. That’s when they did the testing.”

These vulnerable populations are not protected by the vaccine the way most children and adults are, so they’re relying on everyone else to keep them safe, Stinchfield said. Especially when it comes to babies, “they’re voiceless,” she said.

“They can’t say, ‘Everyone get vaccinated.’ They don’t get a say, but they’re the ones that are the first to suffer the consequences,” she said. “The community around them are the ones that are supposed to put those shields on and encircle them and protect them by protecting themselves.”

How bad can measles symptoms get? 

Dozens of Texans have been hospitalized with measles in Texas. Some have been able to be treated in Gaines County, while others have been sent to Lubbock for a higher level of care, Albert Plinkington, CEO of the Seminole Hospital District, told Texas Standard.

Many people hospitalized for measles can be treated for dehydration and fever, and then sent to recover at home. But in serious cases, children may need higher levels of care. Stinchfield said she had a patient end up on a ventilator in the intensive care unit for 15 days. They survived, but will have lifelong medical complications due to the damage to their lungs.

“Those of us who have stood next to that child in an ICU fighting measles, need to express to parents how devastating it is for the parent and how much regret they have,” she said.

What are state and local agencies doing to manage this? 

The Texas Department of State Health Services is working with the South Plains Health District and Lubbock Public Health, as well as local hospitals and health care providers, to manage the outbreak. The state is assisting with contact tracing, in which they try to identify who may have been in contact with someone who tested positive, and letting them know they have been exposed.

They are encouraging unvaccinated people who have been exposed to isolate for 21 days, and if it is within 72 hours of the exposure, get vaccinated to offset some of the symptoms. The South Plains Public Health District is offering measles vaccines at their clinic in Seminole. Approximately 100 people had been vaccinated in recent days, a DSHS spokesperson said in February.

Centers for Disease Control and Prevention also announced on March 4 that officials were in Texas to help local leaders respond to the outbreak. Those extra personnel will provide support for one to three weeks.

Suddenly standing up a measles response takes a huge amount of time and effort from state and local health authorities. It can cost between $2.7 million and $5.3 million to respond to a measles outbreak, according to the CDC, compared to the relatively negligible cost of vaccinations.

“If you were to put this in front of ‘Shark Tank,’ they’d say, ‘Wow, this is the best deal. We definitely need to do something that is so successful, so cost effective and averts spending money that we don’t want to spend, and saves lives. Let’s go for it,’” she said. “That’s the way that our legislators need to think about this as well.”

By mid-April, the state health agency’s response to the outbreak, which includes a public awareness campaign, testing and vaccination clinics, has cost $4.5 million.

Disclosure: Texas State Historical Association has been a financial supporter of The Texas Tribune, a nonprofit, nonpartisan news organization that is funded in part by donations from members, foundations and corporate sponsors. Financial supporters play no role in the Tribune’s journalism. Find a complete list of them here.


Tickets are on sale now for the 15th annual Texas Tribune Festival, Texas’ breakout ideas and politics event happening Nov. 13–15 in downtown Austin. Get tickets before May 1 and save big! TribFest 2025 is presented by JPMorganChase.

15
Related Topics:adultadultsbadbigcoldcollegecompleteeventhealthnewnewsspeedtracktryuniversityworkingwow
Up Next

Illinois’ first measles case of 2025 confirmed, health officials urge vaccination

Don't Miss

April marks head and neck cancer awareness month, highlighting crucial signs

Continue Reading

You may like

  • 'Dangerous Animals' Review 'Dangerous Animals' Review

    'Dangerous Animals' Review

  • MLB DFS DraftKings Picks Breakdown (Saturday, May 17) MLB DFS DraftKings Picks Breakdown (Saturday, May 17)

    MLB DFS DraftKings Picks Breakdown (Saturday, May 17)

  • RUNNING WEDNESDAYS WITH RICK SYPERT (EP 4) FEATURING MACEY MCBRIDE RUNNING WEDNESDAYS WITH RICK SYPERT (EP 4) FEATURING MACEY MCBRIDE

    RUNNING WEDNESDAYS WITH RICK SYPERT (EP 4) FEATURING MACEY MCBRIDE

  • Bill Belichick attempts to clarify UNC Bill Belichick attempts to clarify UNC

    Bill Belichick attempts to clarify UNC

  • CUNYAC's Best and Brightest Honored at 2024-25 Scholar-Athlete Award Dinner CUNYAC's Best and Brightest Honored at 2024-25 Scholar-Athlete Award Dinner

    CUNYAC's Best and Brightest Honored at 2024-25 Scholar-Athlete Award Dinner

  • NZ vs. Canada Rugby Live Score & Updates From The Black Ferns Match NZ vs. Canada Rugby Live Score & Updates From The Black Ferns Match

    NZ vs. Canada Rugby Live Score & Updates From The Black Ferns Match

  • New Zealand Black Ferns vs. Rugby Canada Live Score And Updates New Zealand Black Ferns vs. Rugby Canada Live Score And Updates

    New Zealand Black Ferns vs. Rugby Canada Live Score And Updates

  • Top Marketing Trends Every Gaming & eSports Brand Should Watch This Year Top Marketing Trends Every Gaming & eSports Brand Should Watch This Year

    Top Marketing Trends Every Gaming & eSports Brand Should Watch This Year

  • The Process Behind Epic Snowboard Video Parts The Process Behind Epic Snowboard Video Parts

    The Process Behind Epic Snowboard Video Parts

  • Class of '26 No. 1 recruit Jackson Cantwell chooses Miami Hurricanes Class of '26 No. 1 recruit Jackson Cantwell chooses Miami Hurricanes

    Class of '26 No. 1 recruit Jackson Cantwell chooses Miami Hurricanes

  • Falcons T20 Falcons T20

    Falcons T20

  • Three Penn State wrestling connections are picked to win at the World Team Trials this weekend Three Penn State wrestling connections are picked to win at the World Team Trials this weekend

    Three Penn State wrestling connections are picked to win at the World Team Trials this weekend

  • TJ Dillashaw reveals why he was 'delusionally optimistic' in KO'ing UFC champ with ... TJ Dillashaw reveals why he was 'delusionally optimistic' in KO'ing UFC champ with ...

    TJ Dillashaw reveals why he was 'delusionally optimistic' in KO'ing UFC champ with …

  • F1 F1

    F1

  • Cris Cyborg plans PFL return against undefeated star after upcoming boxing match Cris Cyborg plans PFL return against undefeated star after upcoming boxing match

    Cris Cyborg plans PFL return against undefeated star after upcoming boxing match

Click to comment

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

Health

May is Mental Health Awareness Month

May is Mental Health Awareness Month – WTVQ 23 hours ago 2

Published

19 hours ago

on

May 17, 2025

By

Your Sports Nation
May is Mental Health Awareness Month


May is Mental Health Awareness Month – WTVQ



























23 hours ago


2
Continue Reading

Health

Why Personal Growth Drives Business Success

About Icebug Icebug is a Swedish footwear brand on a mission to empower people to get outside — regardless of the season. Founded in 2001, the company is best known for its innovative traction technologies, making it a go-to for runners, hikers, and outdoor lovers facing slippery or challenging terrain. As the first outdoor footwear […]

Published

22 hours ago

on

May 17, 2025

By

Your Sports Nation
Why Personal Growth Drives Business Success

About Icebug

Icebug is a Swedish footwear brand on a mission to empower people to get outside — regardless of the season. Founded in 2001, the company is best known for its innovative traction technologies, making it a go-to for runners, hikers, and outdoor lovers facing slippery or challenging terrain. As the first outdoor footwear brand to become climate positive, Icebug leads with bold sustainability actions, transparency, and a commitment to doing business differently. Headquartered in Jonsered, just outside Gothenburg, Icebug combines nature-first values with cutting-edge design and a deep respect for the planet.

Directly to the Questions

CEO David Ekelund believes this connection to nature is essential for both mental health and in-novative thinking. With mandatory “Wellness Hours” three times a week, all employees spend at least an hour outside — whether walking, running, or simply breathing fresh forest air. It’s part of a bigger shift: a commitment to inner development and new ways of working in a changing world. As Ekelund shares on a walk through the forests of Västra Götaland, breaking with business-as-usual has helped Icebug thrive — from the inside out.

David, you want to increase mental health in your company with the help of mandatory „Wellness Hours“. How does that work?

It’s quite difficult to isolate where mental issues are coming from. Is it really because of work? Or can it be a parent who is ill or a child having problems at school? But it’s for sure, that you’re not one person at work and then you’re another person in your private life. We are basically one person. 

The underlying assumption is, that people get more dusk worn down at work. They need the weekend or a vacation to rest. I think it’s not a really good way of having it. What if instead, we can make the workplace the place where actual health and well-being are increased? Where people can develop towards their full potential.

  • Corporate Health: So that the job doesn’t make you sick

ISPO Talk
David Ekelund gave valuable insights about his vision for the sports industry.
Image credit:

Thomas Plettenberg/Messe München

And three free working hours per week are the right way?

We know that physical activity also gives mental well-being, but that’s only one part of it. About 3 years ago, we decided that we wanted to work on inner development. This was really a departure from business as usual.

Sounds like it’s way more than just doing sports together…

The core idea of business as usual being professional at work. But we all have strong sides and weak sides. And if we go to work, spending a lot of time trying to hide our weak side and always show our strong side, our “better side”, we lose a lot of opportunities to learn. Instead spending a lot of energy doing that, we could use it to develop together.

Verschneide Berge mit einer Wandergruppe in der Ferne

More business opportunities. More visibility. More influence.

Position your brand, ideas and innovations in a holistic context. ISPO 2025 is designed to increase your success and at the same time provide an overview and outlook of the entire sports market. Thanks to the new retail initiative and the increase in media presence, you and your brand will receive the attention you deserve.

What led you to the idea, what was the turning point?

It happened during the spring of Covid, when me and a few others in leading positions were confronted with the weekly thrown up of the situation. It became clear to me, that I had an image for myself as a CEO, that I was trying to kind of execute to others. Like that only if I come up with the best plan and we just follow my plan, we’re going to have a good outcome.  

But during this time, I felt that if I would have tried to hang on to this, it would have broken me completely. So instead, I embraced vulnerability. Saying that I don’t know what will happen, because things will likely keep changing a lot. But that I think we have the capacity to work on this together. This didn’t make me weaker, but stronger. And I also noticed that it unlocked the participating in joy at work for me and being able to express gratitude.

Pretty unusual for a CEO, isn’t it?

Yes, until then I had this kind of underlying assumption that if things would be too joyful at work or if I would say thank you that maybe people would get lazy. But the effect is the contrary: People want to contribute more, if you show gratitude and approach things in a joyful manner, even pretty heavy things. 

About David Ekelund

David Ekelund is the CEO and co-founder of Icebug, the Swedish outdoor brand leading the way in climate-positive footwear. At Icebug, he’s championed a workplace culture rooted in well-being, purpose, and bold sustainability goals. A regular speaker at ISPO, David shares his insights on transforming sustainable business through supply chain management for a massive reduce of emissions on the one hand and on the other how inner development and reconnecting with nature can help companies and people thrive.

Was there something that helped you during this process and inspired you to change?

I had some coaching during this time and read a book which was very, very helpful to me. It’s called “You are your best Thing”, written by Brené Brown. It led me to the conclusion, that I couldn’t change the situation, but I could try to change myself.

How did you integrate that awareness into the company?

We started thinking about how we can set up an environment that people get the chance to grow personally. There was this newly established framework called inner development codes, which is kind of a response to having global sustainable development goals: we basically know what to do, but in many cases, we’re moving in the wrong direction. It’s not that we lack knowledge, but we lack in the capabilities as humanity to move in the right direction and know what’s actually good for us.  

We had this framework with a definition of inner development goals, grouped in different themes like being, thinking, relating, collaborating and acting. Nobody had worked with it before, but we don’t mind pioneering old trail blasting. So, we decided that we want to work through this framework with all the employees and basically kicked off in our teams for 100 days each.  

How did these 100 days look like?

We already worked with an external facilitator for team development. She helped us working through those skills and capabilities to link them to some evidence. The most successful way of using the framework was finding something at work that you want to get better at. We have this principle at Icebug that nobody should only work with things in their workflows that they already know how to do. Everybody should always have something that they need to learn and stretch to.  

That’s why we often have some situation where we would like to work better or feel better. And then you can try to link that to some helpful skill and a situation where you can practice this. We’ve established a one-hour reflection group every two weeks, where people across the company meet to share what they have tried, how it worked out und what they’ve learned or what has been useful or difficult. 

How did your employees react on the change?

This development program is designed for people to find their own inner motivation. It was no surprise that there were some concerns and skepticism. But with the participation of everyone in the company, it was very helpful and good to question several parts of the program to grow together.

Have you ever had doubts or feared the risks of failing with this program?

I struggled a little bit with changing things, because I felt we were in a good state. I needed some logical motivation and asked the opposite of a positive outcome: What if people in the organization don’t grow and develop their inner compass, their integrity and authenticity? If they get worse at perspective taking, critical thinking, and sense making and lose their optimism in action? To me it’s pretty obvious that the organization would be a worse place to work. But if we get better at these things, we will also work better and increase the capabilities of the organization. That’s why I think it’s a much bigger risk to not try it, as the world around is changing, too.  

What is your resume after three years in the program?

Today, almost all of our employees reached the recommended physical activity level from the World Health Organization. But my thing here is also the dare trusting in what I experienced. The trust that I feel in the organization. People are feeling much more secure at work and it became easier to address more difficult issues. We are much faster in collaborating around real problems that matter. That saves us a lot of time and energy at Icebug. And I also noticed that I became a more enjoyable partner and Dad.  

  • From ski classic to all-season brand: Rossignol’s CEO on visions, sustainability and successes
Verkaufsgespräch zwischen zwei Männern

Exclusive insights for your sports business!

Whether sports expert or business mind: The ISPO.com newsletter provides insider news, market analyses & trends to give you a head start in the sports business. With content only for subscribers!

Would you say this was one of the boldest decisions you made in the past years?

Maybe, yeah. I never really framed it that way for me personally. I think the boldest talk was when I did it myself first, I started opening up. And I didn’t see that much risk in trying to do it for the company because we also were clear that, we wanted to try this. 

It’s a complex program and we didn’t plan everything ahead. But we’re still finding our way and I think in that sense you decrease a lot of risk in decisions if you stay agile. If it doesn’t work, we’ll just abandon it and try to find a way forward. 

Do you think it’s adaptable even for bigger companies?

Sure, maybe not exactly how we do, but I think it’s doable and beneficial. There are big companies already working with inner development goals. IKEA is working quit a lot with it on leadership levels. But you can do it in smaller departments as well.  

I know that there is some skepticism and worry, that this cannot spill into performance reviews and salary discussions. Whatever I share here or in the book we recently published about our journey, I think that you need this trust that learning and development is a good thing. You will see that people get less stressed and they are fine with sharing difficulties as well.  

  • Mental Health in the Workplace: More Focus and New Approaches

Could you maybe share an example where you really failed hard once?

We had our biggest problems with Cash flow issues that were kind of self-inflicted first time I think that we were we were growing. We had like 3 years when we grew an average of 35% and took for granted that we would keep growing. When that didn’t happen, we ran into real cash flow problems. We had a similar scenario when we wanted to hit it up in North America and gave too much leeway to somebody leading that operation.  

But profitability and growth somehow got missed. So we just had the growth and that was also. Quite and took some restructuring. I think a lot of that is is. I think our biggest failures has been when we have been too locked into growth earlier. So you do things to grow. Broader than growth as a result of doing the right things. 

What was your learning from that?

I think as a company you have to stay very agile and have a high degree of resilience. You need cash reserves for not being too stretched. That’s one part.  

And then the other more philosophical part we want to promote is the return of the virtue. Contribution and seeing what you can contribute, not looking at, just us getting what we could get. It’s not that if somebody else wins that I automatically lose. A lot of people can win at the same time through collaboration.  

Our role models are companies that do something for the common good. We want to do so, too, because I think that we’ll also benefit. If we all do a little bit more, the world will be a better place.  

  • Learnings from a champion: Andre Agassi’s core principles for success in sport and business
Zwei Personen im Verkaufsgespräch auf einem Stand der ISPO Munich

The sports and outdoor industry is on the move – and we are moving with it. ISPO Munich will move closer to the needs of the international sports business community. More space for exchange, clear structures and real encounters – that’s what awaits you from 30. NOV. – 02. DEC. 2025.
Be there – we look forward to exchanging ideas with you!

Are you really that optimistic? How do you see the future?

We haven’t maybe been as collaborative lately as we were before. But the outdoor industry has always been a strong community. We are trying to move the same things: to increase participation in sports or outdoor activity. The future we are looking for is where people can thrive on a planet in balance.  

Being physically active and doing it together with others while connecting with nature increases people’s well-being. And that is where we have a real chance to be part of the solution. Also because we’re not such a big part of the problem. Yes, our industry does pollute and we need to take care of reducing our emissions. But the real imact we have is in moving people’s awareness for a sustainable future. Which is actually what to strive for because it will lead to more flourishing lives.  

It’s the wrong direction to just pick up pages from fashion playbooks and try to create trends and sell as much stuff as possible. The challenge for most CEOs is finding a plausible hypothesis and set business targets to prove that the company reaches them. But that triggers overconsumption and is not good for us. The challenge is to find a viable business model that contributes to people’s well-being. And flourishing life or nature on the planet as well.   

With that in mind, how this can look in practice and how brands can implement it meaningfully is at the heart of ISPO 2025. Here, brands come together to exchange knowledge, build partnerships, and discover fresh ideas. Through focused talks, workshops, and networking events, you gain valuable tools to drive your business forward. Be part of it – 30. NOV. – 02. DEC. in Munich.

Conclusion: Leading with Well-Being, Growing with Purpose

  • Workplace as a Source of Health: Icebug envisions work not as a burden, but as a source of physical and mental well-being – with mandatory “Wellness Hours” outdoors.
  • Fostering Inner Development: Instead of traditional performance metrics, Icebug focuses on personal growth within teams, guided by the “Inner Development Goals” framework.
  • Leadership through Vulnerability: During the pandemic, Ekelund chose openness and collaborative problem-solving – a turning point in his role as CEO.
  • Positive Company Culture: Trust, gratitude, and room for growth help employees feel more secure and work more effectively together.
  • A Learning Organization: Regular reflection sessions and the principle of always learning something new enhance ownership and innovation.
  • Sustainable Business Mindset: Icebug doesn’t chase growth for its own sake – it aims to contribute meaningfully to its team, the industry, and the planet.
  • Outlook: Ekelund advocates for more collaboration and a business model that centers on human well-being and planetary health.
Topics in this article

More on the topic Sports Business

Top Topics
3
Continue Reading

Health

Metea's first

Gino Colasanti Metea’s 1st Annual ESPY’s are coming in full effect For the first time in school history, Metea Valley is rolling out the red carpet for its athletes. The Metea ESPY Awards, set for Monday, May 19, will be a night dedicated to honoring the school’s top varsity athletes, coaches, and contributors. Modeled after […]

Published

1 day ago

on

May 16, 2025

By

Your Sports Nation
Metea's first

Metea's 1st Annual ESPY's are coming in full effect
Gino Colasanti

Metea’s 1st Annual ESPY’s are coming in full effect

For the first time in school history, Metea Valley is rolling out the red carpet for its athletes. The Metea ESPY Awards, set for Monday, May 19, will be a night dedicated to honoring the school’s top varsity athletes, coaches, and contributors. Modeled after ESPN’s iconic ESPYs, the event is entirely student-led and aims to shine a spotlight on athletic achievement, leadership, and community impact; something Metea’s student-athletes haven’t experienced before.

Set to take place in the auditorium, the exclusive event will be open only to varsity athletes and their families, giving the space a formal and intimate atmosphere. But this isn’t just another awards night. According to those behind the idea, it’s about something bigger: legacy.

“This was all driven by our amazing leaders in Captains Council,” Joshua Robinson, one of the staff advisors to the group, said. “We preach leaving a legacy, and these students have taken that idea and are trying to create something that will last at MV long after they leave.”

The idea for the ESPYs began back in November 2024 during a Captains Council meeting. Seniors Jack Kusumpa and Cameron Leys, both multi-sport athletes, proposed the concept after seeing similar events at other schools.

“Seeing other schools and their communities come together for something like this made us realize what Metea has been missing,” Kusumpa said. “Especially for our athletic department, this is a chance to rally everyone for one night.”

Once the idea was greenlit by school leaders, the planning began. Kusumpa, Leys, and other Captains Council members created timelines, coordinated with coaches, designed promotional materials, and organized a multi-step nomination and voting process. First, varsity coaches nominated athletes from their teams for each award. Then, a selection committee narrowed each category down to three to five finalists. Finally, the entire school was invited to vote; the response was overwhelming.

“With almost 700 votes cast, we exceeded our expectations,” Kusumpa said. “It showed us how much students and faculty care about recognizing those who’ve really earned it.”

One of the biggest challenges, according to Leys, was making sure the event was inclusive.

“The most challenging part was ensuring every sport was represented so no one felt excluded,” Leys said. “We struggled with deciding who could vote and who could attend. While we wanted to include as many people as possible, we also wanted the night to feel earned—something people look forward to being a part of.”

Nominees will be honored in over 20 different categories, including headline awards like Male and Female Athlete of the Year, Comeback Player of the Year, and Moment of the Year. Standout nominees include Ian French, Cameron Leys, and Dominic Smith for Male Athlete of the Year, and Katie Schuele, Bridget Anderson, and Pragya Iyer for Female Athlete of the Year.

Other categories like Play of the Year, Leadership Award, and Community Outreach Athlete of the Year showcase the full range of accomplishments, both on and off the field, by Metea athletes. Even roles often overlooked, such as Sports Photographer of the Year and Assistant Coach of the Year, will be honored.

“Too often, students receive awards and their peers never even know,” Robinson said. “This event changes that. We want to highlight the best that Metea has to offer.”

From the beginning, the Metea ESPYs have been 100% student-driven, a fact that organizers say sets the event apart from more traditional, staff-run ceremonies.

“Ours is student-led,” Leys said. “While staff and coaches assist, the event is organized and run by students and the Captains Council, which is what makes it so special.”

Kusumpa echoed that sentiment, emphasizing the amount of effort and passion poured into the process.

“We’ve been working on this since November, crunching every number, refining every detail,” he said. “This isn’t just an awards show: this is a night people will remember, and hopefully something that becomes a Metea tradition.”

Even with the event just days away, organizers say that promotion is still one of their biggest challenges.

“Spreading the word out there has been the most daunting task, and still is as of now,” Kusumpa said. “But we’re committed to finishing strong.”

As Metea’s varsity athletes prepare to walk the black and gold carpet on May 19, more than just trophies and applause will be waiting at the end of the night. There’s the beginning of a new legacy, one that’s built not just by winning, but by celebrating the people who make those wins possible.

“We want this to become an annual tradition,” Leys said. “Years from now, we hope future athletes look forward to this night, and future Captains Council members make it even better.”

4
Continue Reading

Health

A Coach's Mission to End the Silence Around Teen Mental Health

Jeff Olson spent nearly four decades coaching high school football and basketball in Ishpeming, Michigan. The coach’s mission during that time helped mold countless young athletes and brought home three state titles. But sports couldn’t prepare him for the most devastating loss of his life—the death of his son, Daniel. He died by suicide just […]

Published

2 days ago

on

May 16, 2025

By

Your Sports Nation
A Coach's Mission to End the Silence Around Teen Mental Health

Jeff Olson spent nearly four decades coaching high school football and basketball in Ishpeming, Michigan. The coach’s mission during that time helped mold countless young athletes and brought home three state titles. But sports couldn’t prepare him for the most devastating loss of his life—the death of his son, Daniel. He died by suicide just weeks before his 20th birthday. Jeff’s mission now is to end the silence around teen mental health. He joined Maino and the Mayor to share the story.

It’s a medical illness of the brain. Just like you’d get help for a torn meniscus or diabetes, people need to get help for depression and anxiety.

Jeff Olson, Founder of “Do It for Daniel”

Jeff describes Daniel as an “All-American kid.” A standout athlete, a state finalist quarterback, and a defensive MVP on the basketball court. He was a leader, a friend, a brother, and a son who inspired those around him with his drive and spirit. But beneath the surface, Daniel was silently battling a storm that too many young people face alone. He was anxious and depressed.


Listen to the entire episode here:


“He was good at everything,” Jeff says. “Tons of friends, girlfriends, great in school—everything looked perfect from the outside. But he started feeling different as early as sixth grade.”

Jeff and his wife began to notice subtle changes—mood swings, irritability, emotional withdrawal—but Daniel, like many teenagers, kept his pain to himself. It wasn’t until his junior year of high school that he admitted he was struggling and asked for help. By then, he had already survived one suicide attempt.

But Daniel continued to struggle. Jeff says therapy, medication, even unwavering love wasn’t enough. And after two years of college football at St. Norbert in De Pere, the pressure became too much. He returned home and took his life in 2012.

The family made a courageous decision. Just two days after Daniel’s death, while sitting in a funeral home, they vowed not to stay silent. They would instead speak out—not only to honor Daniel’s life, but to prevent other families from going through this same pain.

Their promise is the foundation of the Do It for Daniel movement. It’s a mental health awareness campaign centered around a powerful documentary featuring Daniel’s life and his struggles. Jeff’s raw, honest presentation accompanies it.

He has since traveled to hundreds of schools and communities across the Midwest, using his story to dismantle the stigma surrounding mental illness.

“This isn’t about weakness,” he explains. “It’s a medical illness of the brain. Just like you’d get help for a torn meniscus or diabetes, people need to get help for depression and anxiety. But too often, they feel like they can’t.”

Jeff also stresses that mental illness is not something you just “snap out of.” It’s complex, deeply personal, and different for everyone. His goal is to help both teens and adults recognize the symptoms, find the language to describe what they’re feeling, and give them the courage to come forward.

The documentary—shown in full or through powerful 14-minute clips—has moved thousands to tears, and more importantly, to action. Jeff says he often receives messages from students, teachers, and parents who credit the presentation for changing or even saving lives.

And for Jeff, that’s the point.

“I feel like I’m Daniel’s voice now,” he says. “Helping others understand what he couldn’t explain.”

And as Mental Health Awareness Month brings renewed attention to suicide prevention, Jeff’s message is more urgent than ever: listen, talk, support, and never assume someone is okay just because they seem fine.

Learn more about the movement at doitfordaniel.com or follow Do It for Daniel on Facebook.

ADDITIONAL RESOURCES:

988 Crisis Lifeline Information here

Mental Health in Crisis Mode: How to Reclaim What You Can Control

National Alliance on Mental Illness – Wisconsin Help Page here

State Action Plan to Address Mental Health Crisis – Take the Survey here

Mental Health – America Wellness Page here

4
Continue Reading

Health

Catholic Athletic Assn. meeting ends in dispute over Mission League proposal

The Catholic Athletic Assn., made up of 25 high schools, voted for new leagues as part of a four-year cycle on Wednesday, but the meeting ended in disagreement, disputes and a threat that Mission League schools might leave the organization. Terry Barnum, head of athletics at Harvard-Westlake, submitted two re-leaguing plans as proposals but asked […]

Published

3 days ago

on

May 15, 2025

By

Your Sports Nation
Catholic Athletic Assn. meeting ends in dispute over Mission League proposal

The Catholic Athletic Assn., made up of 25 high schools, voted for new leagues as part of a four-year cycle on Wednesday, but the meeting ended in disagreement, disputes and a threat that Mission League schools might leave the organization.

Terry Barnum, head of athletics at Harvard-Westlake, submitted two re-leaguing plans as proposals but asked they be withdrawn in favor of others as had been done in the past. It was refused. One of the plans was adopted by a 14-11 vote for football only, and now Barnum vows to appeal on procedural grounds and believes his fellow Mission League members will look to leave the CAA and form their own area.

This was the proposal approved at CAA meeting that has provoked a vow by Harvard-Westlake to appeal on grounds procedures were not followed. Would begin in 2026. pic.twitter.com/BZKb3V0c0L

— eric sondheimer (@latsondheimer) May 14, 2025

Barnum and other Mission League representatives wanted the football-only proposal pulled. The fact it wasn’t could cause Mission League schools to pull out of the CAA, Barnum said.

He said that eight years ago in the last CAA meeting on reconfiguring league members, proposals were allowed to be withdrawn, setting a precedent. “We believe precedent and procedures were not followed,” Barnum said.

“What today showed is that there’s an ideological difference and divide in parochial schools and the Mission League,” he said. “We will never be in position to control our own destiny and rules will be bent and circumvented in order for the Mission League not to control our destiny.”

Barnum is well-respected within the CIF hierarchy as a member of the Southern Section executive committee and CAA executive committee. He said he plans to appeal the decision to the Southern Section but first must receive support from fellow Mission League members. His philosophy is to keep Mission League schools together for almost all sports. They are Harvard-Westlake, Crespi, Sierra Canyon, Sherman Oaks Notre Dame, Loyola, St. Francis, Bishop Alemany and Chaminade.

The CAA meeting was originally scheduled for last Wednesday, then changed after supposedly not enough time had been given as notice to satisfy the Brown Act. Barnum said he believes the delay was designed to “allow a group of schools to rally themselves around a plan” they wanted.

7
Continue Reading

Health

Dedicated to Mental Health

COURTESY PHOTOSUNAPEE SOFTBALL PLAYED Woodsville at home and both teams dedicated the game toward mental health awareness through Morgan’s Message. Taylor Goodspeed is the student-athlete ambassador. Morgan’s Message amplifies stories, resources and expertise to confront student-athlete mental health, builds a community by and for athletes, and provides a platform for advocacy.  6

Published

3 days ago

on

May 15, 2025

By

Your Sports Nation
Dedicated to Mental Health

COURTESY PHOTO
SUNAPEE SOFTBALL PLAYED Woodsville at home and both teams dedicated the game toward mental health awareness through Morgan’s Message. Taylor Goodspeed is the student-athlete ambassador. Morgan’s Message amplifies stories, resources and expertise to confront student-athlete mental health, builds a community by and for athletes, and provides a platform for advocacy. 


Avatar photo
6
Continue Reading
  • Latest
  • Popular
  • Videos
College Sports2 minutes ago

MEN’S TENNIS: Four years – Yale Daily News

Sports3 minutes ago

Tech doubles down for second-straight 25-run game, tops Morehead State 26-15

Motorsports6 minutes ago

NASCAR Cup Series NASCAR All-Star Race Heat 2 Results

Youtube8 minutes ago

When did OG get bounce like this? 😅

NIL15 minutes ago

Jeremiah Smith’s $4M NIL valuation continues to rise with new deal

Sports20 minutes ago

Sa’Nijah Houston Takes Home OVC Female Track Athlete Of The Year During Outdoor Championships

College Sports22 minutes ago

Kansas State University

College Sports24 minutes ago

Abbie Hoff Named 2025 Division III All-Region Team

Sports25 minutes ago

Flores Wins The 100 and 200 On Final Day Of Big West Championships

Motorsports28 minutes ago

Promoter’s Caution could add random layer of chaos in NASCAR All-Star Race

Youtube30 minutes ago

NEVER 👏 GIVE 👏 UP 👏 (via @umichathletics/TT) #shorts

Youtube31 minutes ago

Cardinals vs. Nationals Game Highlights (5/9/25) | MLB Highlights

Sports32 minutes ago

District 3 track and field 2025 results from Shippensburg University

NIL44 minutes ago

Cowboy Baseball Sweeps Arizona State

Sports48 minutes ago

Track and Field Concludes OVC Outdoor Championships

Fashion3 weeks ago

This is poetry in motion.

Rec Sports3 weeks ago

Deputies investigating incident that caused panic at Pace youth sports complex

Appling County football to forfeit all 10 wins from 2024
High School Sports3 weeks ago

Appling County football to forfeit all 10 wins from 2024

Lehigh wrestlers prepare for wrestling U.S. Open
College Sports3 weeks ago

Lehigh wrestlers prepare for wrestling U.S. Open

NIL3 weeks ago

Save Like a Pro: NIL money isn’t free cash—taxes take a bite! Set aside part of …

Watch Saudi Arabian GP free live stream
Fashion4 weeks ago

Watch Saudi Arabian GP free live stream

How to watch Yahoo Sports' NFL Draft Live show
Sports3 weeks ago

How to watch Yahoo Sports' NFL Draft Live show

Duke basketball's Isaiah Evans on 2025 NBA Draft early entry list
College Sports3 weeks ago

Duke basketball's Isaiah Evans on 2025 NBA Draft early entry list

Fashion3 weeks ago

has always dreamed in Mercurial. Now his initials are on the boots. The new Kyl…

How to watch Avalanche vs. Stars Game 7 FREE stream today
Fashion2 weeks ago

How to watch Avalanche vs. Stars Game 7 FREE stream today

Web exclusive
High School Sports1 week ago

Web exclusive

Sports1 week ago

Princeton University

Sports1 week ago

2025 NCAA softball bracket: Women’s College World Series scores, schedule

Motorsports1 week ago

Bowman Gray is the site of NASCAR’S “Advance Auto Parts Night at the Races” this Saturday

NIL1 week ago

2025 Big Ten Softball Tournament Bracket: Updated matchups, scores, schedule

Youtube3 weeks ago

The Real Reason Arch Manning Refused NIL Deals Until NOW!

Most Viewed Posts

  • Deputies investigating incident that caused panic at Pace youth sports complex
  • Former South Carolina center Nick Pringle commits to Arkansas basketball, John CalipariFormer South Carolina center Nick Pringle commits to Arkansas basketball, John Calipari
  • has always dreamed in Mercurial. Now his initials are on the boots. The new Kyl…
  • Appling County football to forfeit all 10 wins from 2024Appling County football to forfeit all 10 wins from 2024
  • This is poetry in motion.

Trending

  • Duke basketball's Isaiah Evans on 2025 NBA Draft early entry list Duke basketball's Isaiah Evans on 2025 NBA Draft early entry list
    College Sports3 weeks ago

    Duke basketball's Isaiah Evans on 2025 NBA Draft early entry list

  • How to watch Avalanche vs. Stars Game 7 FREE stream today How to watch Avalanche vs. Stars Game 7 FREE stream today
    Fashion2 weeks ago

    How to watch Avalanche vs. Stars Game 7 FREE stream today

  • Web exclusive Web exclusive
    High School Sports1 week ago

    Web exclusive

  • Sports1 week ago

    Princeton University

  • Sports1 week ago

    2025 NCAA softball bracket: Women’s College World Series scores, schedule

  • Motorsports1 week ago

    Bowman Gray is the site of NASCAR’S “Advance Auto Parts Night at the Races” this Saturday

  • NIL1 week ago

    2025 Big Ten Softball Tournament Bracket: Updated matchups, scores, schedule

  • Motorsports2 weeks ago

    MOTORSPORTS: Three local track set to open this week | Sports

  • NIL1 week ago

    Patty Gasso confirms Sophia Bordi will not finish season with Oklahoma softball

  • Motorsports1 week ago

    $1.5 Billion Legal Powerhouse Announces Multi-Year NASCAR Deal With Kyle Busch

YSN
  • NIL
  • High School Sports
  • College Sports
  • Professional Sports
  • Motorsports
  • Rec Sports
  • Health
  • Sports
  • Fashion

Copyright © 2025 Your Sports Nation. All Rights Reserved.