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Troy Athletics Selects TheLinkU to Maximize NIL Opportunities for Trojan Student

TROY, Ala. – TheLinkU, the premier NIL platform focused on simplifying and enhancing opportunities for college athletes and institutions, has announced a new partnership with Trojans Together Collective and Troy University. The partnership will help maximize Troy’s NIL opportunities for student-athletes across all 16 sports programs. Troy Athletics will have complete access to TheLinkU’s full suite […]

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Troy Athletics Selects TheLinkU to Maximize NIL Opportunities for Trojan Student

TROY, Ala. – TheLinkU, the premier NIL platform focused on simplifying and enhancing opportunities for college athletes and institutions, has announced a new partnership with Trojans Together Collective and Troy University. The partnership will help maximize Troy’s NIL opportunities for student-athletes across all 16 sports programs. Troy Athletics will have complete access to TheLinkU’s full suite of services, including national brand partnerships that provide tremendous cost savings, general manager and revenue sharing modeling software, NIL marketplace, personalized merchandise shop, tools to help student-athletes build and grow their personal brands, and financial seminars and wealth advisors, among other resources.
 
Troy Athletics is grateful to co-founders Chuck Carson and Jason Jones for establishing the Trojans Together Collective to support Troy University student-athletes. For the past two and a half years, Trojans Together has truly embodied their mission to Build Communities, Empower Players and Win Together. This partnership will allow for all aspects of the Trojans Together collective and its operations to be run by TheLinkU.
 
“I’m very excited about this milestone in NIL at Troy University,” Chuck Carson, co-founder and president of Trojans Together Collective, said. “It’s been an honor to be involved with the founding and operating of Trojans Together Collective and I know this new partnership is the right next step. I look forward to supporting the Collective and our new partnership with TheLinkU as we seek to lead the way in NIL in the Sun Belt Conference and beyond.”
 
“It makes us feel great knowing that we are transitioning our operations to experienced and capable leaders with LinkU,” Jason Jones, co-founder and vice president of Trojans Together Collective, said. 
 
TheLinkU also fosters sustainable revenue generation for universities through more than 30 strategic business partnerships, including the recently announced Victory Campus initiative from Victory Snacks. With these partnerships, TheLinkU significantly decreases the need for donor contributions and creates long-term financial opportunities, enabling athletic departments to achieve NIL success while maintaining financial stability.
 
“As a former student-athlete, it’s my goal, and the goal of TheLinkU, to equip student-athletes and athletic departments with the tools they need to maximize success,” Austin Elrod, founder and president of TheLinkU, said. “I have been in the shoes of these student-athletes, and I have worked shoulder-to-shoulder with numerous athletic directors across the country to help build championship-level NIL programs. That is why we can offer solutions that no one else can within the NIL space.” 
 
“We are proud to partner with TheLinkU and view them as a key piece in The Trojans Together Collective’s future success in revenue generation and NIL opportunities,” Troy Athletics Director Brent Jones said. “With TheLinkU’s offering, we are prepared to support our teams in their pursuit of championships.”
 
 “With TheLinkU’s help, our student-athletes will be able to maximize their personal brands, and we will be able to amplify and diversify the NIL offerings available to them,” Troy Football head coach Gerad Parker said. “This helps create an edge for us in recruiting. By creating an environment that’s attractive to high school recruits and possible transfer students, we can compete with anyone, anywhere.”
 
TheLinkU works with colleges and athletic programs nationwide to simplify the NIL space while protecting the interests of athletes, institutions, and the business community. To learn more, visit www.thelinku.com
 
About TheLinkU
Founded in 2022 by Austin Elrod, TheLinkU is a pioneering NIL platform dedicated to simplifying and enhancing opportunities for college athletes and institutions. With a focus on integrity and compliance, TheLinkU offers a comprehensive suite of services designed to empower athletes and support colleges in navigating the evolving NIL landscape. For more information, visit www.thelinku.com
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‘Don’t Make Sense’ — Colorado HC Deion Sanders Provides Alternate NIL Idea Amid Inequality in College Football

Deion Sanders stood at the podium during Big 12 Media Days with a message that addressed college football’s biggest problem. The Colorado head coach wasn’t mincing words about NIL deals and the chaos they’ve created. His solution? Stop pretending the current system works and start copying what does. Dive into Try out PFSN’s FREE college […]

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Deion Sanders stood at the podium during Big 12 Media Days with a message that addressed college football’s biggest problem.

The Colorado head coach wasn’t mincing words about NIL deals and the chaos they’ve created. His solution? Stop pretending the current system works and start copying what does.

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Why Does Colorado HC Deion Sanders Think NIL Creates an Unfair Playing Field?

The college football landscape has shifted rapidly, largely due to the rise of NIL deals. While these opportunities benefit student-athletes, they have also deepened the divide between powerhouse programs and those with limited funding.

Wealthier schools now leverage major donor support and lucrative endorsements to secure elite talent, leaving smaller programs struggling to compete. As these major developments continue to unfold, Sanders has closely monitored them, expressing concern about the NCAA’s uncertain role in this evolving system.

Colorado head coach Deion Sanders has reemerged on the college football stage, and with him comes a renewed critique of the current state of NIL deals. Speaking at Big 12 Media Days, Sanders didn’t hold back while addressing the competitive disparity NIL has introduced into the sport.

He pointed directly at the imbalance in spending among programs and its visible impact on postseason appearances. “All you gotta do is look at the [CFP] and see what those teams spent, and you’ll understand darn well why they’re in the playoffs,” Sanders said.

His frustration was rooted not in the principle of player compensation, which he supports, but in the lack of structure guiding it. Sanders voiced concern over how programs now land recruits based primarily on NIL money rather than coaching or development.

“You got a guy that’s not that darn good, but he could go to another school and they give him a half a million dollars and you can’t compete with that,” he said. “We’re not complaining because all these coaches up here could coach their butts off… but what’s going on right now don’t make sense.”

Sanders noted that schools with the largest donor bases are stockpiling talent, while others simply can’t keep pace financially.

“And you’re talking about equality, not equality, like equal, I guess, equality. And all you have to do is look at the playoffs and see what those teams spent, and you understand darn they’re wider in the playoffs.”

What Solution Does Sanders Propose for College Football’s NIL Problem?

Sanders has long advocated for NIL regulations and, earlier in April, proposed a clear solution: a salary cap mirroring the NFL’s structure.

“There should be some kind of cap,” he said in an interview with USA Today‘s Jarrett Bell. “Our game should emulate the NFL game in every aspect. Rules. Regulations. Whatever the NFL rules, the college rules should be the same.”

Sanders believes a structured cap would allow fairness to prevail across programs of varying size and resources. This approach would level the playing field by preventing the wealthiest programs from simply outspending their competition for top talent.

RELATED: Colorado HC Deion Sanders Takes Cheeky Jab at Texas Tech HC Joey McGuire’s Transfer Portal Activity While Praising Red Raiders

However, the current trajectory suggests his concerns are only growing. As part of a recently approved antitrust settlement in the House v. NCAA case, schools will soon be permitted to share up to $20.5 million annually with athletes. However, for Sanders, that measure falls short of addressing the core issue.

“It’s kind of hard to compete with somebody who’s given $25, $30 million to a darn freshman class,” he said, pointing out the growing gap between schools flush with cash and those without such advantages.

Sanders’ message was direct and uncompromising. Without firm guidelines, the sport risks becoming a predictable cycle dominated by the wealthiest programs. His NFL-style salary cap proposal represents a fundamental shift toward structured competition rather than the current free-for-all approach that has transformed college recruiting into a bidding war.





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Deion Sanders calls for rev-share cap, points out spending among College Football Playoff teams

With the revenue-sharing era well underway in college football, coaches are evaluating the state of the landscape. Schools are now able to directly share up to $20.5 million with athletes as part of the House v. NCAA settlement. Colorado coach Deion Sanders sees a way to further settle things, though. Speaking during a roundtable at […]

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With the revenue-sharing era well underway in college football, coaches are evaluating the state of the landscape. Schools are now able to directly share up to $20.5 million with athletes as part of the House v. NCAA settlement.

Colorado coach Deion Sanders sees a way to further settle things, though. Speaking during a roundtable at Big 12 Media Days on Wednesday, Coach Prime called for a cap on rev-share dollars to shift things toward an NFL-like operation.

To illustrate his point, Sanders pointed out last year’s College Football Playoff and the conversations around roster costs. National champion Ohio State made headlines with its roster, worth upward of $20 million.

“I wish there was a cap,” Sanders said during the panel. “Like, the top-of-the-line player makes this and if you’re not that type of guy, you know you’re not going to make that. That’s what the NFL does. The problem is, you’ve got a guy that’s not that darn good, but he could go to another school and they give him another half a million dollars. You can’t compete with that. It don’t make sense.

“You talk about equality … all you have to do is look at the playoffs and see what those teams spent, and you understand darn near why they’re in the playoffs. It’s kind of hard to compete with somebody who’s giving $25, $30 million to a darn freshman class. It’s crazy.”

Ohio State’s 2024 roster was considered one of the more expensive rosters in college football last season as the Buckeyes took down Notre Dame to win the national championship. This year, though, roster costs continued to grow as teams braced for the House v. NCAA settlement.

On3’s Pete Nakos previously reported those figures soared toward $25 to $30 million on the higher end before the settlement’s approval. Once Judge Claudia Wilken issued her order, the NIL Go clearinghouse went into effect for deals worth at least $600. That led to frontloading of deals during recruitments prior to final approval.

But even with the rising costs of rosters and the ever-changing landscape, Deion Sanders said coaches still have to develop players. That said, he also reiterated what spending big money on a roster can do when the postseason comes around.

“We’re not complaining, because all these coaches up here can coach their butts off and given the right opportunity with the right players and to play here and there, you’ll be there,” Sanders said. “But what’s going on right now don’t make sense. We want to say stuff, but we’re trying to be professional.

“But you’re going to see the same teams darn near at the end, and with somebody who sneaks up in there, the team that pays the most is going to be there in the end.”



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CFB revenue-sharing causing massive shift in NIL collectives, private equity money

The world of college sports has shifted more in the last few years than it has in almost its entire existence. With NIL, the transfer portal, and more popping up and changing in the blink of an eye, it can be hard to keep up with everything happening. With the most recent change, or adjustment, […]

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The world of college sports has shifted more in the last few years than it has in almost its entire existence. With NIL, the transfer portal, and more popping up and changing in the blink of an eye, it can be hard to keep up with everything happening.

With the most recent change, or adjustment, the House settled with the NCAA and ruled that colleges and universities could directly pay their athletes, a virtual pay-to-play situation for college athletes.

You might be thinking, “How is that any different from the NIL collectives and funds that have been in place for the past couple of years?”

Honestly, that’s a really great question, one that even some college athletic departments are trying to grapple with as we speak. These universities built million-dollar funds through boosters, donations, NIL deals, and more.

Now, those funds are rapidly getting cut as schools no longer have to use a “workaround” to get their players the most amount of money possible. Yet another shift in college sports.

The NIL Go Clearinghouse was created within the House settlement as a virtual vetting system for various NIL deals that continue to pop up, even with programs directly paying athletes, and is run by the brand-new College Sports Commission.

Beyond NIL deals and getting a paycheck signed over to them by their teams, college athletes now have a big question surrounding them:

“Is it possible for private equity funds to pay collegiate athletes without crossing any of the House settlement lines?

For now, the answer is still unknown. Colleges are having to look between the lines to ensure that they aren’t walking themselves or their players into a sticky situation, mainly because this has never been a situation before.

Currently, the Texas Tech Red Raiders are the frontrunners in the learning curve, already writing a three-year $5.1 million check over to five-star offensive tackle Felix Ojo, and preparing to write an even bigger one to land LaDamion Guyton, the No. 1 prospect in the class of 2027.

To put it simply, most questions you’re possibly asking are being asked by everyone else, including the bigwigs in the NCAA and athletic departments. Most of the answers to those questions are still unknown, and may be for quite a while.



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NIL Spending Influences College Football Playoff, Says Deion Sanders

During Big 12 Media Days, Colorado head coach Deion Sanders made headlines with his staunch critique of the current NIL landscape in college football. He expressed concerns that the unregulated spending on athletes creates an imbalance, favoring wealthier programs. Sanders argued that the teams with the biggest financial resources, not necessarily the best coaching or […]

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During Big 12 Media Days, Colorado head coach Deion Sanders made headlines with his staunch critique of the current NIL landscape in college football. He expressed concerns that the unregulated spending on athletes creates an imbalance, favoring wealthier programs. Sanders argued that the teams with the biggest financial resources, not necessarily the best coaching or player development, dominate the College Football Playoff. He noted that programs are investing exorbitantly into recruiting, leading to a competitive hierarchy rooted in financial backing rather than merit. His comments highlight the pressing need for a structured approach to NIL compensation in college sports.

By the Numbers

  • Some programs are reportedly offering 25–30 million for a single freshman recruiting class.
  • Sanders’ Colorado Buffaloes finished last season with a record of 9-4, including a bowl loss to BYU.

State of Play

  • Various college football programs are engaging in a financial arms race to attract top talent.
  • Sanders’ comments reflect a growing concern among coaches and players about the influence of money in recruiting.

What’s Next

As the dialogue around NIL spending intensifies, it could prompt discussions among NCAA leadership regarding potential regulations or caps on compensation. This tension may lead programs to either invest more heavily in recruiting or advocate for more equitable compensation structures. The outcome could redefine competitive balance and strategy in college football.

Bottom Line

Deion Sanders’ remarks underscore a critical crossroads for college football, where financial power is eclipsing traditional values of skill and teamwork. His call for regulations highlights an urgent need for reform to ensure that competition remains fair and based on athletic ability rather than budget size. The future of college sports hangs in the balance as stakeholders weigh the implications of endless NIL spending.





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John Calipari heads into his second season at Arkansas trying to balance old and new

FAYETTEVILLE, Ark. — John Calipari admits he is still navigating the “new” college basketball, a world in which the 66-year-old’s traditional recruiting style is no longer the norm. But Calipari made it work last season, his first with the Razorbacks, and proved naysayers wrong. But the Arkansas basketball coach isn’t interested in doing things the […]

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FAYETTEVILLE, Ark. — John Calipari admits he is still navigating the “new” college basketball, a world in which the 66-year-old’s traditional recruiting style is no longer the norm.

But Calipari made it work last season, his first with the Razorbacks, and proved naysayers wrong. But the Arkansas basketball coach isn’t interested in doing things the same way moving forward.

Calipari spoke about his first year at Arkansas on Wednesday.

The Razorbacks started Southeastern Conference play last season with five straight losses. But Arkansas ultimately reached the Sweet 16. Now, Calipari has taken a different approach in rebuilding the Razorbacks’ roster heading into his second year in Fayetteville.

“I came here saying I want eight or nine guys because of NIL (name, image, likeness). I can’t pick 12,” Calipari said. “Now I’m like ‘Let’s have eight or nine that know,’ but you have other players we’re developing.”

Calipari has long been known as a master recruiter of high school players, regularly collecting top-10 classes at Kentucky and Memphis before that.

Now, the transfer portal has changed things. High school recruiting is not irrelevant, but preps players aren’t as big a focus. Now, it’s about veterans with college experience.

Arkansas had one returning player last season, forward Trevon Brazile, who is also back for his final season. Calipari built the rest of the roster and used a nine-player rotation. The other five team members played 23 minutes total.

Injuries sapped the Razorbacks of their two leading scorers. Guard Boogie Fland, who has transferred to Florida, played in 21 games, and forward Adou Thiero, who was selected in the NBA draft, played in 26. The two played less than 10 minutes in Arkansas’ season-ending loss to Texas Tech in the NCAA Tournament. Also gone are center Jonas Aidoo, forward Zvonimir Ivisic and guard Johnell Davis.

Now, the Razorbacks have two 6-foot-10 transfers in Nick Pringle from Alabama and Malique Ewin from Florida State. And there are three perimeter freshmen. Guards Meleek Thomas and Darius Acuff Jr. were five-star recruits, and wing Isaiah Sealy ranked as a four-star.

On Wednesday, Calipari had practically a full contingent to run through 5-on-5 work, which rarely happened last season.

“Last year, we were always together, but as injuries started peeling off guys, they understood how much they needed each other. The way this is, you probably need to play more people,” Calipari said.

Arkansas reached the Sweet 16 for the fourth time in five years after entering the NCAA Tournament as a No. 10 seed and starting SEC play at 1-5 for the third straight season. That start came as the least experienced team in the league, Calipari said.

This season, Arkansas returns the most production in the SEC, increasing expectations and stakes.

“It’s only 45%, but it’s still the most in our league,” Calipari said.

DJ Wagner is the only returner who averaged double figure scoring. Karter Knox tested the NBA waters before returning, and Billy Richmond saw plenty of key minutes. There is also Brazile, once considered a possible first round NBA pick before a torn ACL three seasons ago. In his final seven games last season, Brazile averaged 12.6 points and 9.7 rebounds.

“I’d tell you he (Brazile) is playing the best ball since I’ve coached him,” Calipari said. “If he’s the guy I’m seeing, you’re talking about someone that we have one or two like that, then this thing is on. He’s that good. Now you’ve got to find out who are the other couple that can make differences in the game.”

Arkansas’ mix of young and old looks familiar to Calipari — and anyone who saw his teams at Kentucky. Whether or not the new-old approach to roster building comes to fruition, even Calipari is unsure.

“None of us know,” he said. “We’re trying to figure out how this is going to work.”



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What Jay Paterno’s bookshelf teaches about NIL, revenue-sharing, and college football

A bookshelf, among the trinkets and clutter that we have nowhere else put, contains stories and memories; some our own, some passed down from family members or legends, immortalized for the words they wrote or the many written about them. Sometimes those legends are family. A bookshelf is where Jay Paterno keeps Steve Spurrier’s visor […]

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A bookshelf, among the trinkets and clutter that we have nowhere else put, contains stories and memories; some our own, some passed down from family members or legends, immortalized for the words they wrote or the many written about them.

Sometimes those legends are family. A bookshelf is where Jay Paterno keeps Steve Spurrier’s visor from the 1998 Citrus Bowl, the same place that his father, Joe, once kept it after losing that game, and a friendly wager with his friend that required him to wear it off the field. 

Penn State had national championship aspirations that season and was the No. 1 or 2-ranked team in the country until a Week 11 loss to Michigan and a Week 14 loss to Michigan State.

The Nittany Lions settled for the Citrus Bowl meeting with Florida, which also spent time at No. 1 that year. Paterno and Spurrier, who were close friends, agreed that if Penn State won, Spurrier would wear Paterno’s glasses off the field, and if Florida did, Paterno would have to wear the visor. 

The visor, white with the script “Gators” across the front in blue with orange piping, served as an important mnemonic for Joe and a lesson that still echoes in his son’s head. 

“Going into that game, we had a couple of players that were eligible to play, but had kind of broken some team rules, and Joe left them home,” Paterno, then the tight ends and running backs coach on his father’s staff, recalled in an exclusive interview with Soaring to Glory. “Joe took that visor and always had it inside of his bookshelf at home because it was a reminder that he was willing to potentially risk losing a football game to try to do the right thing for the general health of the program.” 

Paterno still plays a role in overseeing the health of Penn State football, as a member of the Board of Trustees, but his latest endeavor concerns the health of college football writ large. 

Paterno is the author of Blitzed!: The All-Out Pressure of College Football’s New Era. A story that follows fictional Ohio State head coach Ed Hart as he navigates the increased demands and new challenges of the NIL and transfer portal era, based on real stories. Stories about how coaches with bags of cash and a handgun quickly became legitimate financial agreements, and every way in which the job is different from when his father did it for 46 years in Happy Valley. 

“Recruiting has always been a big deal, but recruiting now is identifying high school talent, identifying talent at other schools that’s entering the transfer portal, but also recruiting your own players to stay on your roster,” Paterno said, echoing a common refrain from frustrated coaches who have either left the sport, or like Chip Kelly and Jeff Hafley, resigned from head coaching jobs to become coordinators either in the college ranks or the NFL. 

However, Paterno, contrary to the message that many college football doomsday preppers began to trumpet when Kelly left UCLA and Hafley left Boston College, doesn’t foresee any mass exodus from college football coaching, or even many other coaches viewing the NFL as a life raft off NIL island. 

“I think as long as we’re paying college coaches the kind of money that we’re paying them right now, head coaches, I think there’s going to be a real incentive for them to stick it out,” Paterno said, tongue planted firmly in cheek. “When you talk about the business model of college football, you have some head coaches at schools making 10 percent of total revenue of the program, not profit, but revenue. That’s hard to find in any business anywhere in the world.” 

And what does that money buy? Well, in many cases, some of the best rule breakers (or evaders if you don’t get caught), in sports. 

“As a coach, your job is constantly to find loopholes. Ohio State has a certain type of defense, I have got to find a hole in that defense, if the NCAA passes a certain rule as it relates to NIL, I have got to find what I can do that’s not forbidden… We’re going to see some very creative stuff because this profession does attract some very creative minds.” 

Creativity is a necessity in the profession, even for a fictional character like Coach Hart leading the Buckeyes. Because even within the pages of Paterno’s college football fantasy, winning is everything. 

“Let’s be realistic about what we’re dealing with here. We’re dealing with a bunch of people for whom winning at all costs carries a significant financial reward,” Paterno acknowledged, addressing the perpetual line-stepping throughout the history of the sport. “We’re not giving coaches big six-figure bonuses if they graduate 85 percent of players.” 

While he’s taken a coach’s perspective throughout the book, if you’re searching for sympathy for the most highly-paid figures in the sport, look elsewhere. Paterno is a vocal advocate of the players and their involvement in solving college football’s most existential issues. 

There aren’t many people involved in modern college football as connected to the sport in its previous form as the son of a man who coached from 1966 until 2011, and Paterno, like many traditionalists, is not a fan of the “implosion of the amatuer model” as he calls it in the description of his book. But that may be the only part of the issue where he and other old-school college football minds find common ground. 

“We need to be realistic about what we’re doing here,” Paterno said, referencing the boom in television contracts and revenue generated by the Power Conferences and NCAA’s major events like March Madness. “This is not an extra-curricular activity that guys come to school to play for ‘Dear Old State’ or whatever it may be.

“This has become a business, and when you start talking about coaches making the kind of money that they’re making – I think the one thing I would change is with the revenue-sharing, I think coaches’ salaries should come down and revenue sharing for players in all the sports should come up, but I don’t think that’ll happen anytime soon.” 

Revenue-sharing is the latest monkey wrench thrown into college athletics, part of the House vs. NCAA settlement that went into effect on July 1, 2025. The settlement allows schools to pay athletes directly from a pool of revenue-sharing money that in Year 1 will total about $20.5 million.

It’s the result of three federal antitrust lawsuits that claimed the NCAA was illegally limiting the earning power of college athletes. It also requires the NCAA to pay $2.8 billion in back damages to athletes from 2016 through the time of the settlement, over the next 10 years. 

It’s a step in the right direction, but Paterno and many of its detractors agree that it’s merely a half measure. He believes that college football needs something more… revolutionary. 

“It’s time for a constitutional convention,” Paterno said. Like the visor that loomed large over his right shoulder, a bit of history informing his vision for the future of college football. “The governing bodies of these schools should be part of this process, as should student-athletes. When you look at the College Football Playoff, every year they make changes, and the student-athletes aren’t at the table to say, ‘wait a minute, maybe we don’t want to play four more games or five more games without getting a chunk of the money.” 

Then, like a true former college football coach, Paterno proceeded to find every potential loophole in the current deal; the state laws that can override its validity, the future lawsuit from a new star player who wasn’t represented in these class action suits, who doesn’t want their earning power artificially capped by this agreement, and the old-fashioned bags of cash that could make their triumphant return to the sport to skirt the NIL clearinghouse. 

Then, Paterno addressed the elephant that has wedged itself into every room where the future of college football is discussed. 

“I think collective bargaining has to show up. I think it’s going to happen. They’re going to have to be treated as employees. Let’s be realistic about that,” Paterno said. “You’re giving somebody a 1099 form for $1.5 million to play football at your school, it’s hard to argue that they’re not employees.” 

Paterno’s fictional Coach Hart may not make the same argument, but for someone so entrenched in the history of the sport, Paterno is uniquely pragmatic about its future. Coaches must adapt, and players deserve more power. Most of the powers in college football will resist these necessary changes as long as they can. Instead, maybe they should take a lesson from the Paternos and Spurriers’ famous visor, and sacrifice this game for the long-term health of the sport. 



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