WALTHAM, Mass.—At the 2025 IBC Show, Sept. 12-15 at the RAI Amsterdam, Zixi will demonstrate innovations that help content owners, broadcasters, sports leagues, service providers, and OTT platforms deliver live video with greater quality, security, flexibility, and cost efficiency.

Zixi will showcase solutions that address key challenges in live video workflows across three critical areas:

• Contribute – Automating content acquisition, switching, and contribution.
• Process – Normalizing and regionalizing content for any audience.
• Deliver – Ensuring reliable IP distribution over satellite, fibre, and the internet at a lower cost.

The ESPN personality Mike Greenberg was feeling the excitement. Standing at a downtown Manhattan studio on Tuesday, one of the most famous members of the masochistic cult known as New York Jets fandom had just been told by the network’s top tech execs about a personalized AI version of ESPN’s flagship show.

“Can we have one version of a personalized Sports Center where the Jets win the Super Bowl?” he asked. “I’ve never seen it happen. Maybe AI can make the impossible come true.”

ESPN has a problem. Most commonly that’s expressed as a shrinking number of cable viewers and the lowered subscription and ad revenue that comes with it. But really it’s a cultural problem: a generation raised on pro sports as a participatory activity, with social media and video games and fantasy play, sees little need for ESPN’s top-down, big-personality, appointment-viewing brand of content.

So technology has arrived, as it so often does lately, to save the day. Maybe. On Thursday an ambitious new ESPN streaming app will take flight, but carefully, so as not to unravel the still-formidable revenue that comes from everything outside it. When it launches, the $29.99/month service will offer access to all 47,000 of the network’s annual live events, all its studio shows and all its 30 for 30 and other library content — pretty much anything ESPN ever has aired or ever will air. In the brief history of phone applications, perhaps no product has ever given us that much professional video in our pockets.

Toss in a $39.99 bundle with Fox One  (like all of these pricey but still cheaper than a cable subscription) and another bundle with the NFL Network that includes Red Zone (the latter launches just before the season next month), and sports content will soon be burning up your phone’s motherboard.

Yet that still may not be enough to entice younger viewers. So ESPN brass has come up with a more personalized twist. You can go deep down the stat and video-clip rabbit hole of your go-to team with a new feature called “Verts.” You can shop, get betting info and scour fantasy updates right next to a broadcast. And, yes, in one of the more eerie but potentially prescient developments, you can personalize Sports Center, complete with AI-generated clips based on your team preferences and even an automated announcer voice trained on the actual voices of four personalities, including Hannah Storm and Omar Raja. (It can’t change unwanted results — yet).

“Today we really are on the verge of another industry-shaping moment,” ESPN president Jimmy Pitaro told a group of reporters Tuesday shortly before Greenberg’s AI comment. “Fans don’t just want to watch. They want to experience; they want to interact.”

It is an audacious statement. Not because it isn’t true — it very much is. But can ESPN offer this level of interactivity? Young viewers want to be able to play Madden and NBA 2K25; they want to curate and sometimes create video clips; they even want to shift in-game point of view and toggle announcers. None of this really fits with what ESPN traditionally does.

All of this, it should be said, is possible with video games and even sometimes via the immersive apps of Meta’s Quest and other mixed-reality platforms. But is it possible with a company that for 45 years has, no matter the window-dressing, basically employed the same model: buy rights to games, run clips from games, and have highly paid and sharply coiffed personalities talk about games? Can something so one-directional, so expensively legacy-media, be combined with something this grassroots, this user-generated, this 2025?

Even ESPN executives acknowledge the boldness; a P.R. exec on Tuesday, taking the stage to a Seal song, noted how the lyric of “we’re never going to survive unless we get a little crazy” felt fitting.

Perhaps nothing represents the belief the network can pull this off more than Sports Center For You. Engineers have used an undisclosed Large Language Model to pull clips and generate voice-over for as many as thousands of possible combinations that may in the end only be seen by a few people. One got the sense watching the presentation that this was really the future as ESPN saw it — a way of both automating and customizing entire video segments so they would feel like they were created for a particular individual (and cost the network a lot less to produce besides).

The argument isn’t without merit – since ESPN already has rights to these clips there isn’t much of the copyright concern bedeviling its parent company. And since so much of the content is based on professional clips, the possibility of slop is more limited. Who wouldn’t want to see clips of a game that would never make the big show, or even the same clip shaded to how we were feeling. Execs Tuesday talked of how a Dodgers-Padres clip package could be tilted by the AI voice to sound more excited about a particular team depending on which club it knew you rooted for, sports-highlight shows as your old comfy pair of slippers.

There’s even been talk, one ESPN source said, of using AI to bring back anchors gone from the network or this mortal coil, sports-highlight shows as as resurrection devices. (Just look to rival NBCUniversal for how this could play out: NBC used AI to recreate the voice of famed ’90s era NBA narrator Jim Fagan, who died in 2017, for promo spots about the league’s return to the network for this season.)

Still, how easily these customization plays can be integrated with the existing model — one got the sense from the announcement about the four personalities game for the AI replication that many more were not — remains to be seen.

And other on-demand features, while cool-sounding, are not sure things, including clicking on a player during a game broadcast to follow their real-time fantasy numbers (“the holy grail,” said one executive, “but not possible yet”) or shopping for merch after your team wins. “You watch Ty Simpson break a passing record and then one-tap and you can buy his jersey,” said ESPN marketing chief Tina Thornton, referring to the Alabama quarterback, in an ecommerce integration that has been a kind of Dippin’ Dots of TV tech, always the stuff of the future. 

And don’t forget the money that drives the train. ESPN’s operating income may have fallen by 17 percent in the Jan-March quarter as sports-right costs keep rising while the number of linear viewers keeps falling. But it still clocked in at nearly $650 million.

The pull of the old model is evidenced in a surprising distribution turn: once new carriage deals are completed, Pitaro says, all cable subscribers can access the app content at no charge, none of those current pesky extra ESPN+ fees tacked on. This is a boon for those still clinging to the cord, but it underscores just how tricky the tightrope really is: ESPN and Disney will give up a lot of revenue doing this, landing just a few monthly bucks per subscriber from the cable company compared to the thirty monthly dollars they’d get going directly to the consumer, not to mention lose a streaming subscriber they can boast about to Wall Street. But the cable model is still powerful enough to make concessions for.

Back in the mid-2000’s ESPN launched ESPN Mobile, a proprietary service and phone (literally, you got your own ESPN-branded flip device) that would feed you all kinds of real-time text updates. The idea was as gleaming as it was untenable: not enough people wanted to pay hundreds more dollars to see a score on a flip phone, and the company soon gave up the ghost. Still, the pitch was compelling: find a way to use pocket technologies to monetize our sports obsessions.

Two decades later ESPN believes the tech and the economics have caught up. Smartphones and 5G have made sports-video ubiquitous, and next-gen tech like AI makes interactivity and customization a reality. Is looking back to the future like this crazy? A little. But the survival of the company just may depend on it.

At its Made by Google event on Wednesday, the company announced a new AI-powered personal health coach built with Gemini that’s coming to Fitbit. The tech giant says the new personal health coach is a fitness trainer, sleep coach, and wellness advisor all in one.

Google plans to roll out a preview of the personal health coach as part of Fitbit Premium in October in the redesigned app available with the latest Fitbit trackers, Fitbit smart watches, and Pixel Watches.

The personal health coach learns your preferences as you share them and also takes your real-time metrics from your Fitbit or Pixel Watch into account. Plus, it can get information from a smart weight scale or glucose monitor.

With the new AI coach, users will be able to create a custom routine after chatting about their goals, preferences, and equipment. The AI coach will then build a personalized fitness plan with workout suggestions and targets. As you do your workouts, the coach will adjust your workout plans based on real-time data and insights in order to help you meet your goals.

For example, if you wake up with a low readiness score because of a night of insomnia, the coach will suggest changes to your weekly plan to help you recover.

If life gets in the way of your weekly plans, you can connect with the AI coach to adjust your plans and get advice. For example, if you hurt your back, you can tell the coach to adjust your workout.

In addition, the AI coach will look at your sleep and give insights into how to improve your sleep quality over time. Google notes that new advanced algorithms will allow the AI coach to better understand a user’s sleep duration and stages. The AI coach will also help users determine how much sleep they actually need in order to perform their best by creating a personalized schedule that adapts to their daily activity levels.

Google notes that users can ask the AI coach to get personalized, science-backed answers. For example, they can ask things like, “Should I get an extra hour of sleep or work out tomorrow?” or “What are the best exercises for weight loss?”

The new AI coach will live in the redesigned Fitbit app, which Google says has been reimagined with coaching and AI at its core. The redesigned app includes more intuitive data visualization, improved syncing, dark mode, and more.

Google also announced on Wednesday that it’s bringing on NBA star Stephen Curry as a “performance advisor” to provide feedback for the tech giant’s products.

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There is substantial growth propelled by heightened demand for ergonomic and immersive seating solutions

Gaming Chair Market

Dublin, Aug. 20, 2025 (GLOBE NEWSWIRE) — The “Gaming Chair Market by Chair Type (Bean Bag, Bucket Seat, Office Style), Material (Fabric, Mesh, Metal Frame), End User, Application, Distribution Channel – Global Forecast 2025-2030” has been added to ResearchAndMarkets.com’s offering.

The gaming chair market has shown impressive growth, expanding from USD 1.38 billion in 2024 to USD 1.49 billion in 2025 and is projected to hit USD 2.14 billion by 2030 with a CAGR of 7.56%. Market dynamics are being driven by a surged demand for chairs that marry ergonomic comfort with immersive possibilities.

Recently, gaming chairs have evolved beyond simple seating solutions to integral elements of gaming setups. The focus on ergonomics has prompted manufacturers to introduce adjustable lumbar supports, headrests, and multi-angle reclining mechanisms, reducing fatigue and enhancing user comfort during prolonged sessions.

Technological and Cultural Shifts in Gaming Chair Design

The gaming chair industry is in a transformative phase due to technological advances and changes in consumer lifestyles. Virtual and augmented reality advancements have necessitated chairs that accommodate motion sensors and haptic feedback, thus supporting interactive environments. Professional gaming has also driven demand for ergonomic features, which enhance performance by minimizing muscle strain and optimizing reaction times. Sustainability, too, is influencing manufacturing with brands exploring eco-friendly materials such as recycled polymers and plant-based foams.

Tariff Implications on Gaming Chair Market Strategies

The 2025 tariff adjustments in the United States have considerably impacted the gaming chair sector. Increased tariffs on imported components compelled manufacturers to re-evaluate their supply chains, leading to a shift towards alternative sourcing regions. Companies have also optimized chair designs to minimize dependency on tariff-heavy imports. Retail and e-commerce platforms, in response, have modified pricing strategies to account for higher costs, either absorbing or passing these onto consumers. This regulatory shift necessitates a reevaluation of both production and distribution strategies to maintain competitiveness.

Key Takeaways from This Report

• Understanding user demands: Ergonomic enhancements align with rising consumer expectations for comfort and performance.

• Navigating regulatory landscapes: Tariff changes require strategic supply chain recalibration.

• Sustainability as a differentiator: Eco-friendly initiatives resonate with consumer values, shaping brand strategies.

• Technological integration: Alignment with VR and AR technologies pushes innovation boundaries, catering to immersive experiences.

Strategic Market Insights

Examining diverse chair designs-bean bags for relaxation, bucket seats for racers, and office styles for hybrids-reveals distinct user motivations. Material preferences indicate demand for breathable fabrics, durable metal frames, and aesthetically appealing PU leather finishes. Understanding these variations aids strategic planning and market positioning by delivering products directly aligned with consumer expectations.

Regional Demand & Consumer Preferences

Interpreting regional differences is crucial for market strategies. North America’s emphasis on premium ergonomic features reflects a mature desktop gaming culture. In contrast, Latin America shows a growing preference for affordable, durable models, resulting in adapted pricing strategies. In Europe, Middle East, and Africa, remote work trends and gaming events elevate seating expectations, while Asia Pacific’s tech-driven markets showcase demand for VR-focused innovations. Recognizing these dynamics assists in crafting region-specific product features and marketing narratives.

Competitive Landscape and Innovation Initiatives

Leading manufacturers are reinforcing their market positions through proprietary ergonomic research and high-profile sponsorships in professional gaming leagues. Agile newcomers adopt direct-to-consumer strategies, leveraging digital platforms to enhance engagement and feedback. Collaborative ventures with hardware and software partners introduce connectivity features like integrated lighting controls, which further advance product offerings.

Actionable Strategies for Maximizing Growth Opportunities

Embracing modular design flexibility is essential for minimizing ownership costs and encouraging customer loyalty. Esports partnerships effectively amplify brand visibility, while diversifying supply chains guards against regulatory impacts. Companies should cultivate flexible contract negotiations to manage demand fluctuations and enhance digital inventory strategies. Emphasizing sustainability and technological advancements ensures alignment with consumer expectations and regulatory requirements.

Key Attributes

Key Topics Covered

1. Preface

2. Research Methodology

3. Executive Summary

4. Market Overview
4.1. Introduction
4.2. Market Sizing & Forecasting

5. Market Dynamics
5.1. Gaming chairs integrating haptic feedback technology synchronized with gameplay events
5.2. Eco friendly gaming chair models using recycled ocean plastics and sustainable fabrics
5.3. Adjustable lumbar support systems in gaming chairs powered by AI posture detection algorithms
5.4. Modular gaming chair designs featuring detachable accessories and customizable component layouts
5.5. Cloud connected gaming chairs offering real time RGB lighting controls and audio equalization
5.6. High end esports chairs incorporating memory foam cushions and aerospace grade aluminum frames
5.7. Gaming chairs with built in wireless charging pads and USB power hubs for peripheral devices
5.8. Budget gaming chairs targeting entry level users with compact form factors and basic ergonomics
5.9. Luxury gaming chairs offering massage functions and temperature regulation for extended play sessions
5.10. Niche gaming chairs designed specifically for VR users with swivel bases and motion tracking mounts

6. Market Insights
6.1. Porter’s Five Forces Analysis
6.2. PESTLE Analysis

7. Cumulative Impact of United States Tariffs 2025

8. Gaming Chair Market, by Chair Type
8.1. Introduction
8.2. Bean Bag
8.3. Bucket Seat
8.4. Office Style
8.5. Racing Chair
8.6. Stool

9. Gaming Chair Market, by Material
9.1. Introduction
9.2. Fabric
9.3. Mesh
9.4. Metal Frame
9.5. Pu Leather

10. Gaming Chair Market, by End User
10.1. Introduction
10.2. Casual Gamer
10.3. Commercial Venue
10.4. Esports Center
10.5. Professional Gamer

11. Gaming Chair Market, by Application
11.1. Introduction
11.2. Console Gaming
11.3. PC Gaming
11.4. VR Gaming

12. Gaming Chair Market, by Distribution Channel
12.1. Introduction
12.2. Offline
12.3. Online

13. Americas Gaming Chair Market
13.1. Introduction
13.2. United States
13.3. Canada
13.4. Mexico
13.5. Brazil
13.6. Argentina

14. Europe, Middle East & Africa Gaming Chair Market
14.1. Introduction
14.2. United Kingdom
14.3. Germany
14.4. France
14.5. Russia
14.6. Italy
14.7. Spain
14.8. United Arab Emirates
14.9. Saudi Arabia
14.10. South Africa
14.11. Denmark
14.12. Netherlands
14.13. Qatar
14.14. Finland
14.15. Sweden
14.16. Nigeria
14.17. Egypt
14.18. Turkey
14.19. Israel
14.20. Norway
14.21. Poland
14.22. Switzerland

15. Asia-Pacific Gaming Chair Market
15.1. Introduction
15.2. China
15.3. India
15.4. Japan
15.5. Australia
15.6. South Korea
15.7. Indonesia
15.8. Thailand
15.9. Philippines
15.10. Malaysia
15.11. Singapore
15.12. Vietnam
15.13. Taiwan

16. Competitive Landscape
16.1. Market Share Analysis, 2024
16.2. FPNV Positioning Matrix, 2024
16.3. Competitive Analysis

The major companies profiled in this Gaming Chair market report include:

For more information about this report visit https://www.researchandmarkets.com/r/gdlynq

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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Sports And Arts Promoters Market

Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.

What Is the Expected CAGR for the Sports And Arts Promoters Market Through 2025?

The market size of sports and arts promoters has seen significant growth in the past few years. It is set to rise from $232.14 billion in 2024 to $249.22 billion in 2025, with a compound annual growth rate (CAGR) of 7.4%. The factors that have contributed to this growth during the historical period include increasing interest in sports and arts, sponsorship and advertising, advancements in digital media and online ticket sales systems, event tourism, and cultural consciousness.

What’s the Projected Size of the Global Sports And Arts Promoters Market by 2029?

Projections for the sports and arts promoters market foresee robust expansion in the upcoming years, with expectations of reaching $323.61 billion by 2029, experiencing a compound annual growth rate (CAGR) of 6.7%. Digital interaction, sustainability initiatives, hybrid and virtual events, inclusivity and diversity, personalization and enhanced fan experience are believed to be the leading contributors to this projected growth. Key trends anticipated for the forecast period encompass esports and online streaming, small and specialized events, health and wellness events, cross-genre collaborations, and advancements in fan engagement technology.

View the full report here:

https://www.thebusinessresearchcompany.com/report/sports-and-arts-promoters-global-market-report

Top Growth Drivers in the Sports And Arts Promoters Industry: What’s Accelerating the Market?

Using virtual reality technology, sports organizers are transforming the viewer experience at sports events. This cutting-edge tech delivers sounds, visuals and additional sensory experiences as though the viewer is present in a fabricated setting. Simulated and 360-degree environments are being trialed by sports clubs and teams to enrich the match-viewing journey for fans. It accomplishes this by offering a virtual tour of the stadium or racing circuit, with the option to view the sport from multiple perspectives. An example of this was seen in the NBA game with Sacramento Kings versus San Antonio Spurs, broadcasted in VR, enabling spectators to view the action from multiple viewpoints, even from directly below the hoop. Additionally, NASCAR has established an interactive VR area for fans on the racing track.

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What Trends Will Shape the Sports And Arts Promoters Market Through 2029 and Beyond?

Organizers of sports and arts events are adopting mobile ticketing for a smoother ticket buying experience. This system allows users to purchase and validate tickets through their mobile devices. Mobile ticketing eradicates the production and distribution costs associated with traditional paper tickets for event planners. Moreover, the digital exchange of data during ticket transaction permits sports event organizers to gather insights about their fans which can help to shape their marketing strategies. For example, Barcelona introduced a system where fans can use a bar code on their mobiles to get entry into the matches, effectively doing away with paper tickets. Similarly, Pocono Raceway introduced a mobile ticket delivery system where fans can have their tickets sent directly to their mobile for scanning at the gate.

What Are the Main Segments in the Sports And Arts Promoters Market?

The sports and arts promoters market covered in this report is segmented –

1) By Type: Sports Promoters, Arts Promoters

2) By Revenue Source: Media Rights, Merchandising, Tickets, Sponsorship

3) By End-Users: Individuals, Companies

Subsegments:

1) By Sports Promoters: Professional Sports Teams, Sports Event Organizers, Sports Management Agencies, Sports Media Rights And Broadcasting Companies

2) By Arts Promoters: Art Galleries And Exhibitions, Theater And Performance Arts Producers, Film And Entertainment Promotion Companies, Cultural And Music Festival Organizers

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Which Top Companies are Driving Growth in the Sports And Arts Promoters Market?

Major companies operating in the sports and arts promoters market include Live Nation Entertainment Inc., EXOR Group, Madison Square Garden Company, Lincoln Center, San Francisco Symphony, Townsquare Media Inc., GMM Grammy Public Company Limited, Tivoli A/S, Factory Theatre, Denver Center For The Performing Arts, Wasserman Media Group, AEG Live, Octagon, Independent Sports and Entertainment (ISE), Excel Sports Management, Athletes First, Roc Nation Sports, Goodwin Procter LLP, 516 Marketing Inc, 360 Media Inc., Red Light Management, Madison Square Garden Company, San Francisco Symphony, CAA Sports, Boras Corporation, Relativity Sports, International Creative Management (ICM) Partners, Artist Management Group (AMG), Sports Management Worldwide, National Football League, eBay, Another Planet, Frank Productions, Beaver Productions, C3 Presents, Gestifute, ICM Stellar Sports, Klutch Sports Group, Newport Sports Management Inc.

Which Regions Will Dominate the Sports And Arts Promoters Market Through 2029?

Asia-Pacific was the largest region in the sports and arts promoters’ market in 2023. Africa is expected to be the fastest-growing region in the forecast period. The regions covered in the sports and arts promoters’ market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

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This release was published on openPR.

NEW YORK—Yahoo Sports and C15 Studio have announced the launch of the Yahoo Sports Network, a free, ad-supported streaming TV channel available on leading FAST services, as well as yahoosports.tv.

Operated by C15 Studio, Yahoo Sports Network is now available on LG Channels and Sling Freestream. The two companies said that it will be launching on Samsung TV Plus, Amazon Fire TV, Fubo, Plex, Prime Video, and The Roku Channel over the coming weeks.