Connect with us

E-Sports

Tune Talk rolls out in-app streaming and gaming features for telco users

Tune Talk has launched a new in-app feature, “Games and drama in Tune Talk app”, positioning itself as the first telco in Malaysia to offer both streaming and gaming directly within its mobile application. The new feature allows users to stream dramas, play casual games and earn rewards. The rollout is part of the telco’s […]

Published

on


Tune Talk has launched a new in-app feature, “Games and drama in Tune Talk app”, positioning itself as the first telco in Malaysia to offer both streaming and gaming directly within its mobile application.

The new feature allows users to stream dramas, play casual games and earn rewards. The rollout is part of the telco’s effort to expand its digital services and keep users engaged within its ecosystem.

The features are available exclusively through the Tune Talk app. The ‘Drama’ section offers a curated selection of streaming content, while the ‘Games’ section includes instant-play titles that don’t require installation. Users can earn ‘Tune Points’ through engagement, which can be used to unlock content, remove ads or access perks.

Don’t miss: Study: 65% of family streamers are ad-receptive, but solo viewers need louder hooks

The new in-app feature was developed in partnership with Jolibox, a cloud entertainment platform that provides embedded streaming and gaming technology. Tune Talk said in a statement, that the collaboration allows it to deliver a seamless experience without relying on external downloads or platforms.

“We’re not just enhancing connectivity. With Games and Drama, we want to give users more ways to enjoy their time in the app,” said Gurtaj Singh Padda, co-founder, executive director and CEO of Tune Talk.

“This launch is more than entertainment. It’s proof that a telco can lead in user experience, not just network coverage. And we’re proud to be setting a new benchmark not only for Malaysia but for the region,” he added.

Meanwhile, Tune Talk’s head of marketing, Shawn Lim said “Today’s users expect more than just connectivity. We wanted to simplify how people access entertainment by integrating it into the app they’re already using.”

The move also reflects Tune Talk’s shift to operating as a cloud-native telco, giving the company flexibility to introduce new features more quickly and tailor experiences through automation, the company stated. 

Malaysia’s mobile-first population offers strong potential for such features. As of early 2025, the country has 43.3 million mobile connections, more than the total population, and 97.7% of Malaysians are internet users, according to Digital 2025: Malaysia by DataReportal.

Jiayuan Mao, director of global partnerships at Jolibox, said the collaboration aims to make it easier for users to access content without friction. “By embedding our platform into the Tune Talk app, we’re helping users watch, play and earn rewards in one place,” said Mao.

Tune Talk said more features are planned as part of its move toward becoming a more lifestyle-oriented service provider. Currently, ‘Dramas’ will be accessible to Tune Talk Epik 50+ plan users, while ‘Games’ will be available for Epik 50+ and Epik 35+ users, beginning with one-month free access. 

Meanwhile, earlier this month, Tune Talk announced a collaboration with foodpanda Malaysia to offer monthly free pandapro subscriptions for its Epik 50+ users, allowing them to access exclusive foodpanda benefits such as discounted delivery and restaurant deals. 

This also comes on the back of the telco’s recent launch of the DUM DUM data SIM, a plug-and-play travel SIM made for inbound travellers to Malaysia. The travel SIM does not require any registration, which Tune Talk said empowers travel with convenience and clarity.

Related articles:
Streaming app sooka interrupts doomscrolling on YouTube Shorts this Ramadan
Video platform and studio Viddsee expands into Malaysia
Tune Talk appoints new CMO



Link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

E-Sports

140 high schoolers get ‘beyond ready’ through Big Red Summer Camps

About 140 high school students dove into unique experiences and areas of study across the University of Nebraska–Lincoln through Big Red Summer Academic Camps, held June 8-13. The camps, led by university faculty and support staff and organized by Nebraska Extension 4-H youth development faculty, are a chance for students to explore academic interests and […]

Published

on


About 140 high school students dove into unique experiences and areas of study across the University of Nebraska–Lincoln through Big Red Summer Academic Camps, held June 8-13.

The camps, led by university faculty and support staff and organized by Nebraska Extension 4-H youth development faculty, are a chance for students to explore academic interests and future careers with classes, field trips, and hands-on experimental and design work, alongside traditional nightly camp activities, such as crafts, recreation and s’mores. 

Campers play games during nightly activities at Big Red Summer Camps.

Campers had nightly activities, such as game night.

The camps are one of the ways Nebraska 4-H reaches one in three state youths each year and are open to any high school student, regardless of past or current affiliation with 4-H. Focus areas for the 10 camps offered in 2025 were engineering; robots and drones; animation; digital media; Esports; fashion and apparel; state government; meteorology and climatology; geoscience; and the umbrella of science, technology, engineering, and mathematics. 

“[The students] are extremely curious,” said Irina Filina, a geophysicist and associate professor in Earth and atmospheric sciences. Filina led the Discover Geosciences camp, with a dozen campers. 

“We did a field trip at Robber’s Cave,” she said. “Before we went, I did a little bit of lecturing on what types of rocks they should pay attention to, and they came back so excited they saw it.”

Filina said she scheduled sessions around topics her campers expressed interest in, including exploring gravity fields and hearing from a climatologist and a physicist. 

“I wanted to accommodate their curiosity and provide them with different perspectives, because these are our future majors, our future scientists,” she said.

Greg Fritz, a Nebraska Extension professor in 4-H youth development who served as director of the camps this year, said the program couldn’t exist without the incredible faculty who lead the classes and field trips. They are also supported by current university students as camp counselors, including many who were once campers themselves. The students stay in Massengale Hall and eat in the campus dining centers. Through the various camp activities, they see a lot of what the university offers while also getting a chance to consider their futures, coinciding with the national 4-H initiative, Beyond Ready. 

“We are all about having them be beyond ready for whatever lies ahead, being the next leaders, being the next decision makers, being prepared for whatever it is in life,” said Kathleen Lodl, associate dean for Nebraska Extension. “These camps allow students, when they’re deciding what’s next, to explore an area and figure out if it’s something they’d like to do as a college student and as a career.

yan Tan, assistant professor in the College of Journalism and Mass Communications and UNL esports director, coaches Tony Wang on playing StarCraft. Wang, a high school sophomore from Lincoln, is one of four students in the Big Red Summer Camps esports camp. He signed up for the camp interested to learn more about building his own computer and esports content generation.

Ryan Tan, assistant professor in the College of Journalism and Mass Communications and UNL esports director, coaches Tony Wang on playing StarCraft. Wang, a high school sophomore from Lincoln, is one of four students in the Big Red Summer Camps Esports camp. He signed up for the camp interested to learn more about building his own computer and Esports content generation.

“Additionally, about 90% of our campers do go on to higher education, and many come here because they’ve spent a week with our professors, on our campuses, in our residence halls.”

Jeff Beavers, director of recruitment and outreach for the College of Engineering, headed the Discover Engineering camp, and said he aimed to make it the ultimate campus visit experience while also exposing the students to the breadth of career fields under the umbrella of engineering. 

“They’re in our classrooms, with our faculty, doing activities, getting into our lab spaces,” Beavers said. “A lot of occupations might be more visible, and people may not know how much engineering goes into just about anything behind the scenes. The goal at the end of the week is that students have been exposed to many types of engineering, and they have an idea of what they might do with an engineering degree.

“It’s a very, very broad world, and there’s so many different fields you can go into.”

Wen Qian, associate professor in the College of Engineering, talks about 3D printing with middle- and high school students in engineering camp, one of the Nebraska 4-H Big Red Summer Academic Camps held during the second week of June.

Wen Qian, associate professor in the College of Engineering, talks about 3D printing with high school students in engineering camp, one of the Nebraska 4-H Big Red Summer Academic Camps.

While most campers were from Nebraska, campers also came from other states, including Kansas, Arkansas, Colorado and California. Billy Sheehan, a rising high school senior from Danville, California, found Big Red Summer Academic Camps through a web search, and couldn’t find anything like it anywhere else.

“I’ve never been to Nebraska before — no family connections,” he said. “But I’ve been looking for opportunities to get exposure to engineering fields, and this was a really unique opportunity. I looked into the program and we’re covering all the topics I’m interested in.”

Nebraska was already on Sheehan’s radar as a Big Ten school, but his camp participation solidified his plans to apply for admission. 

“I love the campus, and all the really talented, smart people I’ve been able to interact with,” he said. “I’m also impressed with the college, and the programs and equipment they have for students to run with their own projects.

“It’s piqued my interest in some new things. I don’t think I realized before how many types of engineering there are, so it’s really given me more exposure to all the fields within engineering.”

Haley Roeser, a rising senior from Grand Island, Nebraska, said she enjoyed learning about the different facets within engineering and finding new interests in topics she’d never heard of before, like chemical engineering.

But, above all, she was thankful to have a campus experience before starting college.

“It’s giving me an opportunity to clarify my interests, and I’ve gotten to see what college life is like, meeting new people, living in the dorms,” Roeser said.



Link

Continue Reading

E-Sports

Brenau University partners with school systems to addre…

Brenau University recently established agreements with four area school systems aiming to address teacher shortages in the state.    The university’s TigerTEACH program partners with Buford City Schools, Forsyth County Schools, Gainesville City School System and Hall County Schools to provide accredited education instruction to teachers, leading to initial educator certification. The certifications are recognized […]

Published

on


Brenau University recently established agreements with four area school systems aiming to address teacher shortages in the state. 

 

The university’s TigerTEACH program partners with Buford City Schools, Forsyth County Schools, Gainesville City School System and Hall County Schools to provide accredited education instruction to teachers, leading to initial educator certification. The certifications are recognized by the Georgia Professional Standards Commission. 

 

The first students began taking courses in Brenau’s summer semester that began on May 5. Additional students will begin the program this fall, according to BU. 

 

The U.S. Department of Education has reported that Georgia has experienced teacher shortages  in elementary and special education and multiple subject areas for years. According to a release from the university, the department projects shortages in these areas for the upcoming school year. 

 

“The shortage of qualified teachers continues to be an issue in local schools and across the state,” Brenau President David L. Barnett, Ph.D., said. “Through these partnerships, Brenau can help increase the number of state-certified classroom teachers by providing educational opportunities for those already working in local schools.”

 

Through the TigerTEACH program, educators will be able to pursue either an undergraduate or a graduate degree in Brenau’s Carole Ann Daniel College of Education at specially negotiated tuition rates. The partner school systems will identify educators that are qualified for the program, who will then submit to Brenau’s requirements for admission. Brenau will also monitor each candidate through the progression of the program as required by the Georgia PSC.

 

The Master of Education program is completely online, offering three program options and six endorsement opportunities.



Link

Continue Reading

E-Sports

BC senior wins bronze at NYS Esports Championship

Bethlehem Central High School senior Peyton Gray earned the bronze medal earlier this month at the 2025 ESSEF x PlayVS New York High School Esports Championship held at Syracuse University. Competing under the gamer tag MORI, Gray took home the bronze medal in the Super Smash Bros. Ultimate Solos bracket. His performance ranks him as […]

Published

on


Image of Peyton Gray with his Bronze medal at the competitionBethlehem Central High School senior Peyton Gray earned the bronze medal earlier this month at the 2025 ESSEF x PlayVS New York High School Esports Championship held at Syracuse University.

Competing under the gamer tag MORI, Gray took home the bronze medal in the Super Smash Bros. Ultimate Solos bracket. His performance ranks him as the third-best high school player in New York State in the popular Nintendo  game.

The event was held at Syracuse University’s state-of-the-art Gaming and Esports Center and brought together top players from across the state to compete in several high-profile esports titles.

Gray’s finish marks a significant milestone for both him and the Eagles Esports team, which has continued to grow since its launch.

Congratulations, Peyton!

 



Link

Continue Reading

E-Sports

Aamir Khan defends Dream11 endorsement, says ‘Ban it if it’s illegal’

Bollywood superstar Aamir Khan has recently addressed the buzz around his appearance in a Dream11 advertisement with co-star Ranbir Kapoor, cricketers Hardik Pandya, Rohit Sharma, Jasprit Bumrah and Rishabh Pant responding to fans who questioned his decision to endorse a sports fantasy platform. Known for being selective with his endorsements, the actor offered clarity on […]

Published

on


Bollywood superstar Aamir Khan has recently addressed the buzz around his appearance in a Dream11 advertisement with co-star Ranbir Kapoor, cricketers Hardik Pandya, Rohit Sharma, Jasprit Bumrah and Rishabh Pant responding to fans who questioned his decision to endorse a sports fantasy platform. Known for being selective with his endorsements, the actor offered clarity on his stance, balancing creative integrity with legal considerations. The controversy arose from the fact that fantasy apps like Dream11 are legal in most Indian states but are often associated with betting and gambling.

In an interview with Zoom, the Sitaare Zameen Par actor explained that his decisions regarding brand endorsements are primarily based on script quality and creative appeal. “I have refused alcohol and tobacco. Recently, I did Dream11, so people asked me, ‘You refused alcohol and tobacco, then why Dream11?’” Aamir shared.

But the script for Dream11 was so good. I couldn’t say no to it,” he said, adding that the humour and concept of the ad resonated with him deeply. “I laughed so much after I read that ad. I was certain that I wanted to do it.”

Aamir further clarified his principles, emphasising the legality of the products he chooses to associate with. “If the product is illegal, then ban it — then we won’t make any ads for it. But if it’s legal, then let me do it too,” the actor said candidly.

The veteran actor also opened up about how he evaluates potential brand partnerships. “I always check that the product is delivering what they have promised,” he said, underlining his commitment to transparency and consumer trust.

Interestingly, Aamir admitted that he sometimes bends his own rules if the creative idea is compelling enough. “I never announce the price of the product I endorse because I’m not a salesman. I am a brand ambassador. I can talk about your brand, but not about its price,” he noted.

Why Aamir Khan’s Dream11 endorsement matters

As fantasy sports platforms like Dream11 continue to grow in India, endorsements by high-profile celebrities such as Aamir Khan bring both visibility and controversy. While some see it as mere advertising, others question the moral implications of promoting platforms linked to gambling-like behaviour.



Link

Continue Reading

E-Sports

06/16/25: Cynopsis Media Tech Update

Monday June 16, 2025 Entertainment studio Cineverse’s newly formed Cineverse Technology Group has officially launched CineSearch for Business, and AI-powered content search and discovery tool that is now available for commercial licensing to OEMs and streaming platforms. CineSearch was developed using Google Cloud’s Vertex AI platform and Gemini 2.0 Pro model. Havas Media Network announced […]

Published

on


Monday June 16, 2025
Entertainment studio Cineverse’s newly formed Cineverse Technology Group has officially launched CineSearch for Business, and AI-powered content search and discovery tool that is now available for commercial licensing to OEMs and streaming platforms. CineSearch was developed using Google Cloud’s Vertex AI platform and Gemini 2.0 Pro model.
Havas Media Network announced the launch of its Health Equity Marketplace. Built in partnership with healthcare advertising technology company DeepIntent, Health Equity Marketplace enables pharmaceutical and healthcare and modern wellness companies to reach patients and healthcare providers in underserved communities across North America. “Healthcare marketing has the power to save lives, but only if it reaches the right people at the right time,” said Greg James, CEO of Havas Media Network, North America. “Our Health Equity Marketplace doesn’t just help brands check a box; it creates a direct pathway for life-changing health information to reach patients who have been systematically underserved. This is meaningful media investment that delivers both business results and social impact.”
Cynopsis Media Impact Awards

Spotlighting Tech with Purpose

From AI-driven accessibility tools to data platforms advancing public understanding, the Media Impact Awards recognize how technology can amplify change. If your tech is doing more than performing, if it’s making a difference, this is your moment.

FIND OUT MORE

   ADVERTISING
MiQ and dentsu have formed a strategic partnership that positions MiQ as dentsu’s official Intelligence Partner. Dentsu will integrate MiQ Sigma, the company’s unified AI-powered programmatic advertising technology, to enhance planning and Next Gen performance. “Algorithms now shape how billions of people discover content, products, and brands – becoming the new gatekeepers of attention and influence more than ever before,” said Clive Record, Global President, Partnerships and Solutions, dentsu. “The Algorithmic Era signifies a fundamental change in the consumer journey, moving away from the traditional funnel towards individualized, non-linear paths. This shift requires a new set of Next Gen tools for brands to effectively navigate the evolving landscape – and MiQ is helping dentsu solve this.”
Game on: Digital marketing agency Orange 142 released an in-game advertising best practices guide to help marketers navigate the $11 billion gaming advertising market projected for 2025. The guide addresses how brands can connect across mobile, PC, and console platforms without disrupting player experience, covers emerging trends to measurement techniques, explanations of rewarded video, native placements, and Twitch sponsorships, as well as:
· Understanding in-game formats from rewarded ads to dynamic product placements
· Matching ad types with campaign goals and gamer behaviors
· Ensuring brand safety while avoiding interruptive placements
· Embracing emerging tech like VR, programmatic delivery, and AI integrations

Speaking of, Samsung Ads has expanded its interactive advertising GameBreaks offering with four new titles joining its portfolio of branded CTV game experiences. Each game format is aimed at offering advertisers seamless brand integration, contextual relevance, and measurable performance at scale. “This expansion is about redefining what advertising can be,” said Michael Scott, Vice President, Head of Ad Sales & Operations, Samsung Ads. “With GameBreaks, Samsung Ads is pioneering a new model at the intersection of CTV, interactivity, and brand storytelling.”

LG Ad Solutions announced a partnership with AI platform Akkio to modernize ACR data access for advertisers. The collaboration transforms analysis of LG’s 1.45 terabytes of automatic content recognition data from a days-long process into minutes through natural language queries. Despite being one of TV’s most valuable datasets, tracking actual viewer behavior moment-by-moment, ACR’s complexity has historically made quick interpretation difficult. “Akkio allows our customers to ask questions of the data in natural, intuitive ways and get immediate answers…It’s how we modernize access to one of the richest behavioral datasets in the media,” said Julian Zilberbrand, Global Head of Data Solutions at LG Ad Solutions.

LoopMe announced the launch of its Custom Audience partnership with Acxiom, the connected data and technology foundation for brands and ad agencies under the Interpublic Group of Companies. The partnership brings together LoopMe’s survey-based Audience & Measurement Platform with Acxiom’s marketing technology, identity and consumer data. The combination of LoopMe’s custom, mobile ad-delivered surveys and first party DMP with Acxiom’s data and identity solutions is aimed at allowing any agency or brand to easily produce custom segments that reach the right “high intent” audiences for export to, and use on, preferred DSPs.

Uber Advertising is launching an in-house Creative Studio, focused on crafting storytelling and immersive brand experiences across the Uber and Uber Eats platforms. The goal: partnering with brands to create original, culture-first moments that are seamlessly integrated into the Uber experience, both digital and through on the ground activations.

Guideline, focused on media planning technology and advertising data, announced an upgrade to its Guideline Planning Suite that includes a set of data features designed to eliminate planning inefficiencies, unify systems, elevate workflow collaboration, and improve campaign reporting. “Many leading agencies and advertisers already rely on Guideline’s Planning tools, moving beyond disconnected systems and spreadsheets to power their media spend – but this technology improvement significantly raises the bar on what’s possible when it comes to data in action across the entire campaign lifecycle,” said Vince Mifsud, CEO of Guideline.

AI platform Springboard and a collective of global advertising and marketing associations, creative leaders, and AI experts announced an initiative to establish the first comprehensive Creativity Benchmark designed to evaluate the creative instincts of large language models in the context of advertising and creativity. “Existing AI benchmarks test logic, accuracy, and comprehension,” said Pip Bingemann, CEO/Cofounder at Springboards. “But advertising isn’t about right answers, it’s about originality, insight, and impact. This will be the first benchmark designed around the real creative instincts we value in agencies and brands so that people in creative industries can understand what models are good for the work they do.”

TripleLift announced the launch of programmatic Pause Ads in partnership with DirecTV Advertising. “We’re witnessing the emergence of advertising moments that didn’t exist five years ago,” said Dave Helmreich, CEO at TripleLift. “Pause ads exemplify our mission to transform standard placements into meaningful brand experiences.”

TV outcomes company EDO announced the integration of its Convergent TV measurement with The Trade Desk. Ehe partnership marks the first time advertisers on The Trade Desk platform can access EDO’s data across all brand categories. “Marketers are under increasing pressure to prove the value of their CTV investments — and they demand predictive outcomes to do so,” said Kevin Krim, CEO of EDO. “This partnership with The Trade Desk is a major step forward for our industry, bringing investment-grade outcome measurement directly into the platforms where decisions are made. This is about programmatic enablement for a streaming-first world — immediate, interoperable, and built for action.”

Advertising automation platform Basis Technologies announced a suite of new capabilities for omnichannel reporting, data visualization, paid search activation, and task management. Basis’ reporting and insights hub automatically unifies campaign data from more than a dozen sources and channels to power analysis and reporting of performance. “Advertising has grown increasingly fragmented, involving a multitude of teams using disconnected software to support different aspects and channels,” said Tyler Kelly, President, Basis Technologies. “Campaign reporting is uniquely challenging when data is scattered across ad buying platforms. As company leaders evaluate business costs, marketers need insightful data to justify advertising spend and staff. Basis is empowering advertising professionals with a clear lens into what is working – enabling them to translate complex, disparate data into performance narratives while helping teams make smarter decisions faster.”

InMobi Advertising, provider of mobile-first programmatic solutions, unveiled InMobi Buyer Hub. The self-service platform gives buyers direct access to build, plan, discover, optimize, and purchase programmatic deals. “The InMobi Buyer Hub’s focus on sell-side curation removes the need for a broad, unfocused approach to audience development. It allows us to pre-package high-quality, contextually relevant inventory, enriched with data, into curated deals that buyers can target more efficiently,” says Kunal Nagpal, Chief Business Officer at InMobi Advertising. “Reducing noise in the bidstream and increasing signal quality helps improve win rates and ensures a greater share of media spend reaches performant, working media.”

Display prospecting ad costs dropped 27% year-over-year in Q1, according to AdRoll’s Q2 State of Digital Advertising Report, highlighting a broader shift away from upper-funnel campaigns as economic uncertainty grows. In contrast, the retargeting cost per mille fell just 8%, signaling that brands are doubling down on high-intent audiences and prioritizing performance-driven strategies. “As brands tighten budgets, lower-funnel campaigns remain a lifeline for performance,” said Courtney Herb, Senior Director of Brand Marketing and Public Relations at AdRoll. “While retargeting offers immediate return on investment, marketers shouldn’t ignore the long game. Capitalizing on lower CPMs to maintain brand visibility now will pay off when consumers return to spending.”

The IAB unveiled a new system-agnostic API framework that standardizes invoice data exchange between buyers and sellers. Some key highlights include:
· Industry Standardization: IAB has introduced the first open, system-agnostic API specifications for digital advertising invoices, aimed at solving long-standing inefficiencies from inconsistent formats to delayed payments.
· Operational Efficiency: The API offers a machine-readable, standardized format that reduces manual processing, accelerates payment cycles, and improves invoice accuracy and transparency.
· Collaborative Innovation: Developed with Mediaocean and adapted from Prisma’s proven architecture, the initiative demonstrates industry-wide collaboration to modernize digital advertising infrastructure.

“This initiative reflects the kind of partnership IAB fosters – bringing stakeholders together to solve practical, systemic issues,” said Alexander Tsai, SVP of Prisma Product Management, Mediaocean. “By aligning around a standardized API framework for invoice automation, we’re helping ensure that digital advertising keeps pace with the broader media landscape.”

Cynopsis Top Women in Media

Celebrating innovators across media & tech


From network leaders to marketing strategists and data-driven disruptors, the Top Women in Media Awards honor those redefining what’s possible across content, ad tech, research, and beyond. Categories include Tech Trailblazers, Data & Measurement Leaders, and Digital Visionaries; shine a light on the talent pushing the industry forward.

VIEW 2025 CATEGORIES

   SHOPPABLE
Consumers are increasingly open to shopping directly from their TV screens, according to a study released by Roku and dentsu. And viewers are more likely to act when they feel they’re getting something meaningful in return, like exclusive offers, time savings, or personalized recommendations. Key insights from the research show that:
· Nearly three-quarters (72%) of consumers say they pay more attention to ads that reflect their personal interests and purchase habits.
· 71% of consumers are more attentive to ads for brands or products they’ve previously purchased.
· Nearly half of streamers also report they would pay attention to ads that allow them to purchase items featured in movies, shows, or live events, particularly when the shopping experience feels like a natural extension of the content, and especially in categories like apparel and electronics.
· Personalized ads based on shopping behavior and past purchases are perceived as valuable by over two-thirds of respondents. However, there’s a noticeable gap between perceived value and actual attention: while 83% say relevant ads are valuable, only 34% report paying attention to them.
· Ads that help users discover content or enable seamless shopping experiences capture the attention of over half of all viewers, as do ads that help users discover content or provided seamless shopping experiences.
   MEASUREMENT
Comscore, Adelaide and PubMatic have teamed up to expand access to attention-optimized, high-quality curated deals. Comscore-Certified Deal IDs now include Adelaide’s attention-based metric across PubMatic’s premium supply including CTV, enabling advertisers to target top-tier inventory, maximize engagement and drive real business outcomes.

Integral Ad Science unveiled a partnership with Lyft, so advertisers to validate the quality of their Lyft Media buys with IAS’s Viewability, Invalid Traffic and Brand Safety Measurement. With IAS’s Media Quality measurement, advertisers can verify that their media buys reach real users in brand-safe environments across an addressable market of trips.

   RETAIL MEDIA
Horizon Media has rebranded its commerce agency Night Market as Horizon Commerce. At the core off the offering is Horizon Commerce’s proprietary retail media platform, NEON, which tackles pain points in retail and commerce media like fragmented reporting, inconsistent measurement, limited data transparency, and gaps between media spend and sales outcomes. “Commerce today is always-on, omnipresent, and deeply personal,” said Bob Lord, President of Horizon Media Holdings. “Consumers now expect to shop anytime, anywhere – on any device, in any format. Horizon Commerce is built for this compressed, connected reality, giving brands the tools to close the gap between intention and transaction.”
DoorDash announced the acquisition of Symbiosys, a retail media platform that helps brands expand their reach into digital channels, such as search, social, and display, and enables retailers to extend the breadth of their retail media networks. “We’re building the future of local commerce advertising,” said Toby Espinosa, VP of Ads at DoorDash. “With new product capabilities, AI-powered tools, and Symbiosys’ offsite reach, businesses of any size can now connect with high-intent consumers seamlessly. Moving forward, every business from local owner-operators to the largest global brands will have the opportunity to grow on DoorDash and beyond with the click of a button.”

LiveRamp is partnering with Walgreens’ retail media division, Walgreens Advertising Group, to power WAG’s clean room solution. The partnership enables WAG to increase access to its first-party data at speed, scale audience insights, and offer more transparency and control to advertisers. “We’re committed to empowering our partners with a transparent, self-service approach that allows them to leverage data on their own terms – with privacy in mind,” said Abishake Subramanian, Group Vice President of Customer Marketing and Media Monetization at Walgreens. “Our focus is on investing in leading technologies that enhance data portability, audience scalability, and campaign measurability – while executing responsibly to create more meaningful experiences for Walgreens shoppers.”

Criteo, a platform connecting the commerce ecosystem, is partnering with dentsu to create more effective commerce and performance media campaigns for dentsu’s clients. Dentsu’s portfolio of brands and retailers will be armed with the AI-enhanced audiences, buying tools, consultancy services and measurement capabilities to drive superior commerce outcomes. Criteo’s retailer and publisher partners will also gain access to additional spending from brands that want to reach consumers on their owned and operated properties. “We want our clients to grow in the Algorithmic Era, and the integration of Criteo’s commerce SKU signals and product intelligence will help power our range of Next Gen media solutions,” said Clive Record, President Partnerships and Solutions of dentsu. “This is a transformational partnership which will provide new levels of intelligence and allow us to design for differentiation.”

MiQ and dentsu have also formed a strategic partnership, one that that positions MiQ as dentsu’s official Intelligence Partner. Dentsu will integrate MiQ Sigma, the company’s unified AI-powered programmatic advertising technology, to enhance planning and Next Gen performance.

EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE

SR. DIRECTOR OF SALES, KSTU & KUPX

>>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE

CHIEF REVENUE OFFICER>>


ORIGIN/NY(HYBRID): Overseeing full time sales team of 2 remote sellers, an account director, a sales operations manager and sales strategist. Accelerating the adoption of award-winning suite of CTV ad formats. Ensuring we exceed our current targets and ultimately making sure we continue growing at the pace we are in an increasingly competitive market. Full Info HERE.

DIGITAL MEDIA BUYER
>>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE

ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST

FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE

DIRECTOR, AD MARKETING & SALES

>>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE

>>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE

PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING

>>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE

SALES LEAD – AGENCY PARTNERSHIPS

UPWAVE
NEW YORK, NY

Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE



Link

Continue Reading

E-Sports

Students Learn Power of Teamwork at Game On: Esports Camp

Photo provided. (Ripley County, Ind.) – Genesis: Pathways to Success continued onward with its A Summer of STREAM (Science, Technology, Reading, Engineering, Art, and Mathematics) initiative with Game ON: Esports Camp. Twenty students from middle schools across Southeastern Indiana learned the fundamentals of the video game Fortnite and the complex controls of keyboard and controller […]

Published

on


Photo provided.

(Ripley County, Ind.) – Genesis: Pathways to Success continued onward with its A Summer of STREAM (Science, Technology, Reading, Engineering, Art, and Mathematics) initiative with Game ON: Esports Camp. Twenty students from middle schools across Southeastern Indiana learned the fundamentals of the video game Fortnite and the complex controls of keyboard and controller inputs, while engaging in their teamwork and strategy skills.

Upon entering camp, those in attendance were organized into four teams: the Purple Rage Quitters, the Blue Smurf Cats, the Green Goblins, and the Red M&M’s. Each day kicked off with stretches, creating a healthy environment, and understanding how to maintain healthy habits. Following stretches, students entered the Ballistic World map and had free-range to learn and warm up. They then split into their teams and began practice matches against opposing teams.

In Fortnite, Ballistic World map consists of 5 on 5 and requires strong, effective communication and a coordinated team effort. Students were able to experience teamwork and strategize by using hand signals and code words to communicate. To strengthen their skill set, they practiced their aiming and reaction skills using various in-game tools during practice matches. Along with gaming skills, students learned valuable life skills like teamwork, strategy, communication, and critical thinking. They participated in human chess, cup stacking, and a blindfolded obstacle course to improve their communication and incorporate STEM skills.

“My favorite part of camp was getting to play Fortnite with other campers. I enjoyed playing all the skills building games, but human chess was my favorite. One thing I improved on was how to use a sniper and my aiming skills,” said incoming 8th grade homeschooler Miles Thomas.

Students also discovered the power of confidence as they immersed themselves in a supportive and inclusive environment. Surrounded by peers who shared their interest in gaming, they felt safe to grow both personally and as teammates. The camaraderie built during camp extended beyond the program, with many students continuing to play and connect through online multiplayer games after hours.

“I think this is a great opportunity for students to learn valuable skills that will translate to everyday life. The activities this week taught the students skills like communication, critical thinking, and working as a team. It is a joy to be in an environment that promotes growth in hobbies and life skills,” said Robert Green, South Ripley Esports Coach and volunteer.

Genesis: Pathways to Success would like to thank the Milan Community School Corporation for allowing us to host camp at their facilities and for their continued efforts in creating new, exciting ways for kids to learn. We would also like to thank our volunteers Darren Engleking, Bryce Blackburn, Spencer Klump, and

Robert Green for dedicating their time and ensuring a safe, welcoming environment where students can learn and grow in their technology and teamwork skills. If you would like to learn additional information about this summer camp, please visit www.genesisp2s.org. If you have questions regarding A Summer of STREAM, please contact the Genesis: Pathways to Success Office by emailing info@genesisp2s.org, calling 812-933-1098, or visiting 13 E. George Street, Suite B, Batesville, IN 47006.





Link

Continue Reading

Most Viewed Posts

Trending