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TV Stations, Leagues And Sponsors Have Changed My Attitude Toward Sports. That's Why I …

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TV Stations, Leagues And Sponsors Have Changed My Attitude Toward Sports. That's Why I ...

Passover has recently ended. For those not of the Jewish faith, Passover commemorates the liberation of the Israelites from Egyptian slavery. During the Passover Seder, four questions are asked, by the youngest person. The answers explain the meaning of Passover to young children.

I’m often asked a fifth question by two younger members of my extended family; Which teams do I root for, given that I watch sports on television and have had a lengthy career in various aspects of the sports industry. My answer is always the same:” I stopped rooting for a team during my early teens, when it became clear to me that the cartels that rule all aspects of the sports world don’t care a hoot about the fans, a belief that was reinforced during my career in the business.

And I told them that the actions of NFL brass regarding the televising of games last season once again corroborates my long held belief.

  • Here’s why. But first, I want to go on record regarding two things:

    1) I like sports and sports have been very, very good to me, first as a sports reporter and for much of my career as the sports marketing guru at Advance Public Relations, for 10 years, and at Burson-Marseteller, for almost a quarter of a century, before starting my own consultancy and being called in to formulate sports marketing strategies for various PR companies. (Although I must admit that as a sports journalist I couldn’t see myself spending a lifetime writing stories about hits, runs and errors or TDs for the remainder of my working days and asked to be transferred to a more important beat – politics or business. But before that happened the news outlet I worked at ceased publishing and one thing led to another, etc, eventually landing me into the sports marketing PR business.)

    2) I’m not a great fan of television. I agree with what Newton Minow said, in part, when he was the Federal Communications Commission (FCC) chairman to the convention of the National Association of Broadcasters on May 9, 1961. “Television is a vast wasteland.” And that was before those ridiculous reality shows became a staple of TV, or those before, mid-game or after games shows in which the “script” is for a coach or player never to say what they really think.

I originally stopped caring about which team won or lost because of the actions of team owners, threatening to move their franchise unless cities would pay for a stadium and raising the prices of tickets so high that many loyal fans couldn’t afford to go to a game, plus pricing hot dogs, peanuts and a drink as if a person was dining at a five star Michelin restaurant, instead of sitting next to foul mouthed, high and drunk fans.

But at least, until cable TV was forced upon viewers, I could sit back in the comfort of my home and watch a sporting event on television (without hearing juiced up fans shouting obscenities that were worse than any I heard during my days in the Army). But, slowly, that has been changing, as I predicted many years ago to the president of a Gillette company, when for eight years I managed its flagship sports marketing event, the fan balloting for Major League Baseball’s All-Star Game.

Asked what I consider could affect Gillette’s sports marketing sponsorships in the future, I said, “1 – “People not knowing which company was sponsoring an event because of the increasing clutter of brand commercials;” 2 – “The growing popularity of a “minor” sport in the U.S.,” (which in those days was soccer); and 3 – but most important, I said, “Was television’s movement to make audiences pay to watch an event.” That was in the early 1980’s. Today those predictions are now facts. (Paying to see a sporting event on TV began in the 1960’s but has accelerated in the past few years.)

Slowly, but assuredly, paid TV sports events are becoming the norm. I now predict that eventually watching a game on regular broadcast TV will become a rarity.

For several years, “tickets” to some games have been sold by Peacock, Cable and Amazon. The most recent trend of paying to see games occurred on Christmas Day, 2024, when the NFL awarded two games to Netflix, one featuring a halftime show by Beyonce’, (which I’d rather watch instead of listening to play-by-play announcers describe touchdown passes or 

interceptions like it was the first time they ever occurred). The day after Christmas another NFL game was televised on Prime. So Christmas Day was not a happy occurrence for fans who couldn’t afford the Netflix “ticket.” 

(The subscription service has a three-year deal for exclusive Christmas Day game rights. Not so Merry Christmas for NFL fans.)

On Dec. 24, a post by Fox Sports said, “This Christmas, NFL fans will be given the gift of a double-header for the holiday.” I always thought that gifts should be given without strings attached. But not so for the NFL and its pay to see partners. 

A few days later, on Dec. 27, the Wall Street Journal  (WSJ) published a story on the first page of its BUSINESS & FINANCE section about the Netflix games that quoted the streaming service’s chief content officer, Bela Bajaria. “Bringing our members this record-breaking day of two NFL games was the best Christmas gift we could have delivered,” said Ms. Bajaria.

On the same day, on page one of its main section, the WSJ published an article that said holiday spending showed a split, with gains driven by higher income households; lower income ones were squeezed by higher prices. It’s fair to assume that football fans in lower income households were blocked from having a Merry Football Christmas by the money hungry NFL, which sold its games to Netflix despite what Ms. Bajaria. said.

In its Dec. 28-29 edition, the WSJ published another article headlined, “Netflix’s Big Game Is Just Getting Started.” Football fans looking for information about details of the Christmas Day games had to be disappointed. The entire article was about Netflix’s entry into the pay-to-see sports business and said, “The NFL broadcast and last week’s deal to stream the next two women’s World Cup events suggest Netflix is finally on the verge of becoming a major player in live sports.”

It’s only a matter of time that what is considered “free” TV sporting events will not be available to viewers. But in actuality people have been paying to see “free” sporting events for decades; the ticket prices are included in monthly cable bills.  

It’s been decades since beer commercials were allowed on NFL (and other leagues) TV games broadcasts. Then a few years ago, hard liquor commercials were added to the mix, followed by gambling commercials.

The Christmas Day present delivered to NFL fans by the leagues, sports marketing sponsors and television stations was “a devil’s choice:”

Subscribe to those pay-to-see services or forgo those Netflix games and, instead, use the money to bet on one of the legalized bookie concerns that are prevalent on TV sports events. And while you’re deciding what to do, “Drink responsibly,” – but drink.

Even though I’m still playing the same price for a “sports package,” which is forced upon me by my cable operator, Optimum, and for the last few years have not been able to see games that are not televised on cable since the trend to streaming is picking up and blocking out previously available games, I’ve yet to receive a refund from Optimum. Less games, higher costs to customers seem to be their business plan.

As for me, my feelings regarding the teams that win or lose on Christmas Day next year, or any other year, can best be expressed by my saying “”Bah humbug.”

Arthur Solomon, a former journalist, was a senior VP/senior counselor at Burson-Marsteller, and was responsible for restructuring, managing and playing key roles in some of the most significant national and international sports and non-sports programs. He also traveled internationally as a media adviser to high-ranking government officials. He now is a frequent contributor to public relations publications, consults on public relations projects and was on the Seoul Peace Prize nominating committee. He has been a key player on Olympic marketing programs and also has worked at high-level positions directly for Olympic organizations. During his political agency days, he worked on local, statewide and presidential campaigns. He can be reached at arthursolomon4pr@juno.com.

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Buddie Defends Dykes as TCU Fans Fume Over 8–4 Season

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TCU’s just-passed 8-4 regular season had many in the purple people masses as angry as a tourist who just paid $40 to park, and for many others as disappointed as when Junior brought home an F in civics.

Many have expressed themselves in much the same way of our old friend, the frontier prospector Gabby Johnson of “Blazing Saddles” fame: No sidewindin’, bushwackin’, hornswagglin’ cracker croaker is gonna rouin me bishen cutter!

TCU Athletic Director Mike Buddie gets it.

“I think there were 11 teams in our league this year whose fan bases wanted their coaches fired,” Buddie said on Friday morning at the FIFA World Cup Draw party at Billy Bob’s Texas, the world’s largest honky tonk. “That’s the culture that we live in. You can win [against a] ranked opponent, [next week against] ranked opponent, [a third straight win against a] ranked opponent, and then lose — they want you gone.

“It’s a new day and age.”

Like the mood of Paris in 1793 — cheers in the morning, pitchforks and the guillotine by dusk.

TCU finished in the middle of a congested Big 12 at 5-4. To put some perspective on its season, Texas finished 9-3. Of course, many UT fans think the Longhorns should win every game, too. No. 25 Missouri, like TCU, finished 8-4. So, too, did Tennessee and Iowa, two teams receiving votes in the AP poll. In the end, after 12 regular-season games, only two teams finished undefeated — Ohio State and Indiana. One of those teams will lose this weekend; they play each other.

North Carolina — guided by renowned football genius Bill Belichick — stumbled to 4–8, taking a season-opening black eye from TCU.

Just last year, Ohio State fans wanted coach Ryan Day on the nearest interstate out of town after the Buckeyes took the worst kind of a second loss of the season — to Michigan. That was on Nov. 30. By the end of January, they wanted to elect him governor after winning the national championship. 

The Horned Frogs will learn their postseason bowl destination on Sunday.

Dykes has gone 35-17 over four seasons at TCU, including 13-2 and a berth in the College Football Playoff championship game in his first season. That campaign included a victory over No. 2 Michigan in the Fiesta Bowl CFP semifinals.

TCU slipped to 5-7 in 2023 but went 9-4 last year and could do the same in 2025 with one last victory.

“We need to be better,” Buddie said. “We’re committed to getting better. I’m excited because nobody realizes that more than Sonny Dykes.

“He’s committed to addressing some needs that I think we have and more than ever before, what I do and how we strategically fundraise and approach people financially has a direct impact on your football program. I think Texas Tech showed us all that if you can build the most talented roster and develop them, really good things happen.”

Texas Tech, which is playing in the Big 12 Championship Game on Saturday against BYU, spent, according to reports and speculation, as much as $28 million on its football roster this season. The Red Raiders are No. 4 in the most recent CFP rankings.

Spending that kind of money is the result of a completely transformed landscape in college football. Colleges can now spend as much as $20.5 million on payroll for athletes in its various programs. That mostly impacts football and men’s basketball — those sports that generate the most revenue, the “revenue sports.”

Before that, each Division I school had an adjacent collective designed to allow athletes to cash in on their name, image, and likeness. That quickly evolved — devolved? — into merely paying athletes by writing checks out of the collective’s pool. Now completely legal after a U.S. Supreme Court case permitting athletes to receive compensation beyond traditional scholarships. The collectives simply became the mechanism to funnel those payments.

Most, if not all, of the collectives have now been merged with universities’ traditional athletics fundraising arm. NIL endorsement deals are now supposed to be just exactly that — an athlete endorsing a product, for example. I’m not exactly sure how all that sorts out.

“The landscape has changed, but we still have a ton of advantages in facilities and where we’re located and historical success,” said Buddie, who added that TCU also is “thoughtful and strategic in how we employ people.”

“We’re not in the business of paying $50 million buyouts for people to go away. And when you believe you’ve got the right person who’s already proven that he can win in the College Football Playoff, it’s incumbent on me to provide him every resource that he needs to be successful.”





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Penn State football AD Pat Kraft rips recruiting, NIL in audio leak

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Updated Dec. 5, 2025, 5:27 p.m. ET



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Wall Street Journal Article on NIL and Phillip Bell

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Article is about Phillip Bells High School experience and being shopped to different schools and 7 x 7 teams. Really sad situation.

A few quotes:

“Bell’s mother, who abused drugs, shopped him from school to school, demanding up to $72,000 a year, according to court filings, public records and interviews with relatives and others who knew the family. He also joined a club team that paid thousands of dollars a weekend.’

On his visit to OSU: “The hotel room where Bell’s mother and stepfather were staying was “trashed,” leaving an OSU coach with a bill for broken furniture, his high-school coach later told relatives. A Buckeyes coach subsequently informed Bell’s mother that the team wanted her son, but the “entourage” wasn’t welcome in Columbus, the high-school coach said.

OSU declined to comment.

Before they left Ohio, Barnes’ blood sugar spiked to life-threatening levels, she suffered a heart attack and was hospitalized for several days, according to public records.”

Hoping that with support from OSU that he can break the cycle and achieve great things!

This link is behind a paywall: https://www.wsj.com/us-news/football-high-school-nil-phillip-bell-81270bdf?mod=hp_lead_pos7

Definitely worth a read – there is definitely a downside to the money flowing to these athletes. Kinda makes me wonder about the Legend Bey situation.



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Georgia sues Missouri edge rusher Damon Wilson for nearly $400K over NIL contract he signed with Bulldogs

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Georgia is attempting to get edge rusher Damon Wilson to pony up after his transfer to Missouri.

The school’s athletic association has filed a lawsuit against Wilson saying he owes $390,000 from the NIL contract he signed with the school’s collective in December 2024 ahead of Georgia’s College Football Playoff loss to Notre Dame. Wilson transferred after the 2024 season to Missouri and received one payment of $30,000.

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Wilson, a junior, led Missouri with nine sacks and 9.5 tackles for loss this season. He had three sacks and 5.5 tackles for loss as a sophomore for the Bulldogs in 2024.

Georgia is claiming Wilson owes the balance of the base pay the contract stipulated he’d be paid via a liquidated damages claim. According to ESPN, Wilson’s deal with Classic City Collective was for $500,000 spread out over 14 monthly payments with two post-transfer portal bonuses of $40,000 and that he’d owe what was still set to be paid out to him if he left the team.

From ESPN:

“When the University of Georgia Athletic Association enters binding agreements with student-athletes, we honor our commitments and expect student-athletes to do the same,” athletics spokesperson Steven Drummond said in a statement to ESPN.

Georgia is not the first school to file a suit over NIL payments to a player who transferred. But the hard-line tactic is noteworthy, and may ultimately not work out in Georgia’s favor.

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Schools typically do not ask coaches to pay out the balance of their contracts when leaving for another job. For example, Lane Kiffin did not have to pay Ole Miss what the school was scheduled to pay him over the rest of his deal with the school when he left for LSU. Instead, LSU paid Ole Miss $3 million for Kiffin to get out of his contract.

That situation happens all the time when coaches leave for new jobs. Their buyouts to get out of their contracts are far smaller than the buyouts schools owe when a coach is fired without cause.

And coaches are employees. Schools have long resisted that players be classified as employees and continue to do so even as the revenue-sharing era begins. The NCAA and its member schools have long clung to amateurism and that antiquated idea is why it took so long for players to get paid in the first place.



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Georgia seeks $390K in NIL contract damages from Missouri football DE

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Dec. 5, 2025, 3:22 p.m. CT

Georgia athletics is taking Missouri football defensive end Damon Wilson II to court in a novel, nearly first-of-its-kind case over an NIL contract dispute. 

The news was first reported by ESPN’s Dan Wilson on Friday, Dec. 5. The Tribune confirmed the news through a university source and court documents filed in Georgia by the Bulldogs.

UGA is attempting to take Wilson into arbitration and is seeking $390,000 in liquidated damages from the star edge rusher, who transferred to the Tigers in January 2025, over what the university views as an unfulfilled contract in Athens. The lawsuit is not against the University of Missouri, only Wilson.

According to the ESPN report, Georgia is arguing that Wilson signed a contract — a common practice in the NIL era — with what was then UGA’s main NIL and marketing arm, Classic City Collective, in December 2024.



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Fired $15.8 million college football coach blames QB’s performance for his dismissal

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Fired Auburn football coach Hugh Freeze isn’t going out quietly.

Freeze was outspoken in the weeks before his dismissal, saying he and his staff were still the right fit to lead Auburn into the future, despite going 15-19 over two-plus losing seasons. Auburn athletic director John Cohen disagreed, firing Freeze on Nov. 2, taking on his $15.8 million buyout, and hiring South Florida head coach Alex Golesh last week.

Despite that nice payday on his way out, Freeze is still venting about his dismissal and blames quarterback Jackson Arnold for why he’s no longer Auburn’s head coach.

During an interview this week with AuburnSports’ Justin Hokanson, Freeze said, “Certainly, it didn’t work out to the level that he or I both expected for him and our team. And that’s why I’m sitting here.”

Freeze recruited Arnold out of the transfer portal from Oklahoma, where he passed for 1,421 yards, 12 touchdowns and three interceptions and rushed for 444 yards and three TDs as the Sooners’ starter in 2024. It seemed to be a mutual parting of the ways between Arnold and Oklahoma, which brought in the highly coveted Washington State transfer, John Mateer, at quarterback.

Arnold, who was a five-star prospect and the No. 4-ranked QB recruit in the 2023 class by 247Sports, looked for a fresh start as a junior at Auburn, but it was more of the same for him this fall as he passed for just 1,309 yards, 6 TDs and 2 INTs with 311 rushing yards and 8 TDs before being benched Oct. 25 vs. Arkansas after throwing an interception that was returned 89 yards for a touchdown.

Ashton Daniels, a senior and transfer from Stanford, took over and led Auburn back from an 11-point halftime deficit to a 33-24 win over the Razorbacks and finished the season as the starter.

Freeze tempered his comments on Arnold a bit, saying, “Let’s be clear, this is not a beat-up Jackson deal. It’s never always the quarterback. There are other factors. I mean, he missed a touchdown throw here at Oklahoma to a wide-open Cam Coleman.

“Those plays you’ve got to make to win games. And he would say that too. And there’s also the Missouri game, where we have what, eight drops? Then there’s moments in the Georgia second half where he misses open guys, or the protection is not great, so it’s a combination of all those things.”

Maybe it’s also partly the coaching. Freeze was given a six-year, $49-million contract at Auburn after having previous success at Ole Miss (on the field, at least) and Liberty, but he went 6-7 and 5-7 in his first two seasons before starting 4-5 this year and getting fired. He was 6-16 in SEC play during his tenure.



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