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TV Stations, Leagues And Sponsors Have Changed My Attitude Toward Sports. That's Why I …

Passover has recently ended. For those not of the Jewish faith, Passover commemorates the liberation of the Israelites from Egyptian slavery. During the Passover Seder, four questions are asked, by the youngest person. The answers explain the meaning of Passover to young children. I’m often asked a fifth question by two younger members of my […]

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TV Stations, Leagues And Sponsors Have Changed My Attitude Toward Sports. That's Why I ...

Passover has recently ended. For those not of the Jewish faith, Passover commemorates the liberation of the Israelites from Egyptian slavery. During the Passover Seder, four questions are asked, by the youngest person. The answers explain the meaning of Passover to young children.

I’m often asked a fifth question by two younger members of my extended family; Which teams do I root for, given that I watch sports on television and have had a lengthy career in various aspects of the sports industry. My answer is always the same:” I stopped rooting for a team during my early teens, when it became clear to me that the cartels that rule all aspects of the sports world don’t care a hoot about the fans, a belief that was reinforced during my career in the business.

And I told them that the actions of NFL brass regarding the televising of games last season once again corroborates my long held belief.

  • Here’s why. But first, I want to go on record regarding two things:

    1) I like sports and sports have been very, very good to me, first as a sports reporter and for much of my career as the sports marketing guru at Advance Public Relations, for 10 years, and at Burson-Marseteller, for almost a quarter of a century, before starting my own consultancy and being called in to formulate sports marketing strategies for various PR companies. (Although I must admit that as a sports journalist I couldn’t see myself spending a lifetime writing stories about hits, runs and errors or TDs for the remainder of my working days and asked to be transferred to a more important beat – politics or business. But before that happened the news outlet I worked at ceased publishing and one thing led to another, etc, eventually landing me into the sports marketing PR business.)

    2) I’m not a great fan of television. I agree with what Newton Minow said, in part, when he was the Federal Communications Commission (FCC) chairman to the convention of the National Association of Broadcasters on May 9, 1961. “Television is a vast wasteland.” And that was before those ridiculous reality shows became a staple of TV, or those before, mid-game or after games shows in which the “script” is for a coach or player never to say what they really think.

I originally stopped caring about which team won or lost because of the actions of team owners, threatening to move their franchise unless cities would pay for a stadium and raising the prices of tickets so high that many loyal fans couldn’t afford to go to a game, plus pricing hot dogs, peanuts and a drink as if a person was dining at a five star Michelin restaurant, instead of sitting next to foul mouthed, high and drunk fans.

But at least, until cable TV was forced upon viewers, I could sit back in the comfort of my home and watch a sporting event on television (without hearing juiced up fans shouting obscenities that were worse than any I heard during my days in the Army). But, slowly, that has been changing, as I predicted many years ago to the president of a Gillette company, when for eight years I managed its flagship sports marketing event, the fan balloting for Major League Baseball’s All-Star Game.

Asked what I consider could affect Gillette’s sports marketing sponsorships in the future, I said, “1 – “People not knowing which company was sponsoring an event because of the increasing clutter of brand commercials;” 2 – “The growing popularity of a “minor” sport in the U.S.,” (which in those days was soccer); and 3 – but most important, I said, “Was television’s movement to make audiences pay to watch an event.” That was in the early 1980’s. Today those predictions are now facts. (Paying to see a sporting event on TV began in the 1960’s but has accelerated in the past few years.)

Slowly, but assuredly, paid TV sports events are becoming the norm. I now predict that eventually watching a game on regular broadcast TV will become a rarity.

For several years, “tickets” to some games have been sold by Peacock, Cable and Amazon. The most recent trend of paying to see games occurred on Christmas Day, 2024, when the NFL awarded two games to Netflix, one featuring a halftime show by Beyonce’, (which I’d rather watch instead of listening to play-by-play announcers describe touchdown passes or 

interceptions like it was the first time they ever occurred). The day after Christmas another NFL game was televised on Prime. So Christmas Day was not a happy occurrence for fans who couldn’t afford the Netflix “ticket.” 

(The subscription service has a three-year deal for exclusive Christmas Day game rights. Not so Merry Christmas for NFL fans.)

On Dec. 24, a post by Fox Sports said, “This Christmas, NFL fans will be given the gift of a double-header for the holiday.” I always thought that gifts should be given without strings attached. But not so for the NFL and its pay to see partners. 

A few days later, on Dec. 27, the Wall Street Journal  (WSJ) published a story on the first page of its BUSINESS & FINANCE section about the Netflix games that quoted the streaming service’s chief content officer, Bela Bajaria. “Bringing our members this record-breaking day of two NFL games was the best Christmas gift we could have delivered,” said Ms. Bajaria.

On the same day, on page one of its main section, the WSJ published an article that said holiday spending showed a split, with gains driven by higher income households; lower income ones were squeezed by higher prices. It’s fair to assume that football fans in lower income households were blocked from having a Merry Football Christmas by the money hungry NFL, which sold its games to Netflix despite what Ms. Bajaria. said.

In its Dec. 28-29 edition, the WSJ published another article headlined, “Netflix’s Big Game Is Just Getting Started.” Football fans looking for information about details of the Christmas Day games had to be disappointed. The entire article was about Netflix’s entry into the pay-to-see sports business and said, “The NFL broadcast and last week’s deal to stream the next two women’s World Cup events suggest Netflix is finally on the verge of becoming a major player in live sports.”

It’s only a matter of time that what is considered “free” TV sporting events will not be available to viewers. But in actuality people have been paying to see “free” sporting events for decades; the ticket prices are included in monthly cable bills.  

It’s been decades since beer commercials were allowed on NFL (and other leagues) TV games broadcasts. Then a few years ago, hard liquor commercials were added to the mix, followed by gambling commercials.

The Christmas Day present delivered to NFL fans by the leagues, sports marketing sponsors and television stations was “a devil’s choice:”

Subscribe to those pay-to-see services or forgo those Netflix games and, instead, use the money to bet on one of the legalized bookie concerns that are prevalent on TV sports events. And while you’re deciding what to do, “Drink responsibly,” – but drink.

Even though I’m still playing the same price for a “sports package,” which is forced upon me by my cable operator, Optimum, and for the last few years have not been able to see games that are not televised on cable since the trend to streaming is picking up and blocking out previously available games, I’ve yet to receive a refund from Optimum. Less games, higher costs to customers seem to be their business plan.

As for me, my feelings regarding the teams that win or lose on Christmas Day next year, or any other year, can best be expressed by my saying “”Bah humbug.”

Arthur Solomon, a former journalist, was a senior VP/senior counselor at Burson-Marsteller, and was responsible for restructuring, managing and playing key roles in some of the most significant national and international sports and non-sports programs. He also traveled internationally as a media adviser to high-ranking government officials. He now is a frequent contributor to public relations publications, consults on public relations projects and was on the Seoul Peace Prize nominating committee. He has been a key player on Olympic marketing programs and also has worked at high-level positions directly for Olympic organizations. During his political agency days, he worked on local, statewide and presidential campaigns. He can be reached at arthursolomon4pr@juno.com.

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Akem’s Analysis – ranking Big Sky 2025 football strengths of schedule – Skyline Sports

In this week’s Akem’s Analysis, Samuel Akem talks about all the teams in the Big Sky Conference and  strength of schedule. He looks deeply into the previous top-5 teams from the conference last year (UC Davis, Idaho, Montana State, Montana, & NAU), or in other words, all the playoff teams. Also, analysis about Deloitte and […]

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In this week’s Akem’s Analysis, Samuel Akem talks about all the teams in the Big Sky Conference and  strength of schedule. He looks deeply into the previous top-5 teams from the conference last year (UC Davis, Idaho, Montana State, Montana, & NAU), or in other words, all the playoff teams. Also, analysis about Deloitte and the newly formed “NIL Clearinghouse”, which will serve as the new governing arm for NIL in college football.

0:00 – Intro 
3:55 – Toughest Strength of Schedules In The Big Sky 
29:00 – NIL, Clearing House, Deloitte, Collectives 
52:21 – 16-Team CFP Playoff Proposal 
1:01:10 – Final Thoughts 
1:02:37 – End 



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JMU coaches keeping tighter lid on recruiting activity | James Madison University

James Madison was close to rounding out its 2025-26 roster and playing host to Ike Cornish and Justin McBride, a pair of former power conference players who were once four-star recruits ranked in the top 100 of their high school classes. A couple of weeks earlier, the JMU women had a pair of SMU transfers […]

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James Madison was close to rounding out its 2025-26 roster and playing host to Ike Cornish and Justin McBride, a pair of former power conference players who were once four-star recruits ranked in the top 100 of their high school classes.

A couple of weeks earlier, the JMU women had a pair of SMU transfers — Kylie Marshall and Bri McLeod — on campus.

McLeod was one of the top players out of Canada in high school while Marshall was a top-40 player in the United States according to ESPN.

In the old days — before the House settlement, plans for revenue sharing and other direct payments to players for their services — that was the kind of news that had a way of leaking.

Even if those players hadn’t chosen the Dukes, which all four did, their official campus visits were good publicity.

Even being associated with high-level recruits was good for JMU’s brand.

But in 2025, it’s the dawn of a new era even as Name, Image and Likeness (NIL) has been around for almost half of a decade.

Their interest in James Madison was a closely guarded secret.

The fact they’d even been to Harrisonburg wasn’t public knowledge until after they’d announced commitments to the Dukes.

“It’s a different world right now,” JMU men’s head coach Preston Spradlin said. “This stuff is so tricky now. Things have to be really tight.”

The concern that news of even mutual interest between player and school, particularly when it comes to proven and experienced transfers, is twofold.

When it hits social media that the Dukes received a visit from a player, it’s not uncommon for said player to almost immediately receive a call from another program asking what JMU is offering to set off another round of negotiations.

Secondarily, other players may wonder if there’s money to go around if it appears a team is close to landing a transfer recruit.

Spradlin said even being listed among several programs that have talked to a player can lead to assumptions the recruiting process is further along than it is.

“To be honest, if it’s tweeted out that this kid was on campus, it could screw us with the next kid,” Spradlin said. “It’s so different. That’s just where it’s at. These coaches and agents try to use that stuff against you. The moment a kid tweets out that he’s coming here, another school will sweep in and say what’s the deal that you’ve got there, and try to offer him more.”

The recruiting visits themselves have changed, too.

Players and their families used to spend two days on campus with the JMU coaching staff guiding tours, showing off the basketball facilities and making sure they enjoyed Harrisonburg’s best restaurants and hotels.

If possible, the Dukes might schedule the visit to coincide with a big event, such as the spring football game, where the recruit could see and be seen by the fanbase.

Since the opening of the Atlantic Union Bank Center in 2020, more often than not, players who took an official visit to JMU later committed.

Some of those elements of the visit still exist, for sure.

But some official visits now last 24 hours or less, with a significant percentage of that time spent in a meeting room negotiating what amounts to a salary.

“This is what the difference is now between two years ago,” JMU women’s head coach Sean O’Regan said. “You still have to get to that portion of the visit where you sit down at a table. We also have to tell them, ‘Hey, understand what’s happening with the current team.’ And that’s not just about playing time now. In the past, in theory anyway, maybe you come in and you believe you can beat out the returning starter or the Player of the Year for playing time. Now it’s money, and maybe it’s a contract. And on our end, it’s loyalty to the players choosing to come back here.”

The evaluation process in recruiting has become not only observing a player’s potential to help on the court but also figuring out if their priorities line up with what JMU has to offer.

O’Regan said that while the Dukes are competitive financially with programs they recruit against, if the first thing a player brings up is money, that more or less ends the recruitment process for the women’s staff.

Spradlin agreed that taking time to figure out if a payday was the top priority could slow down the recruiting process.

“I can tell you our super power as a staff has always been evaluating and building great relationships in the recruiting process,” Spradlin said. “Not that that’s not important. It’s still very important to us, but it’s not quite as important to every kid out there. The ones that are coming here, it’s still important. But it’s taking a little bit longer to weed through and find the ones that are prioritizing that because of the influx of money.”

But, the new challenges aren’t unique to JMU’s programs.

And in the end, both the men’s and women’s teams filled their needs and essentially set their rosters for next season before most of their Sun Belt Conference rivals.

Spradlin and O’Regan both said that while they are figuring out a new process, JMU still has advantages that should allow the Dukes to compete for conference championships each year.

“It’s not exclusive to us,” Spradlin said. “It’s not exclusive to men’s basketball. In recruiting, the things that were prioritized and important, those are still important. But they don’t rank at the top of the list for some kids. I’m not saying that for everybody. There are still kids who want to come here because JMU is an amazing degree, and they want to play for the best fans in the Sun Belt. They want to play for a championship coaching staff, but then again there’s other kids who that’s not quite as important for any more because they can get more money somewhere else.”



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Former Arkansas Hoops Star Will Get Jaw-Dropping NIL Deal For Transfer to Florida

A former Arkansas Razorbacks basketball star made huge headlines this week when he announced his transfer destination. Former high profile recruit and one of the highest rated players in the high school class of 2024, combo guard Boogie Fland, committed to the Razorbacks over offers from the Kentucky Wildcats and Alabama Crimson Tide. After a […]

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A former Arkansas Razorbacks basketball star made huge headlines this week when he announced his transfer destination.

Former high profile recruit and one of the highest rated players in the high school class of 2024, combo guard Boogie Fland, committed to the Razorbacks over offers from the Kentucky Wildcats and Alabama Crimson Tide.

After a year in Fayetteville, Fland found himself as one of the more highly sought after players in the transfer portal.

Staying within the SEC, the guard elected to join the defending national champion Florida Gators as the rich were able to get richer and give the champs another lethal weapon for next season.

What may be even more fascinating than a team who just won the national title landing one of the better players in the portal is how they got him there.

According to a report from Matt Norlander of CBS Sports, Fland is set to receive an NIL deal from the Gators which could be worth more than $2 million.

Originally entering the NBA draft, Fland elected to maintain his eligibility and enter the portal rather than going pro or returning to his previous school, and clearly that decision is paying off in a big way.

Fland vaulted up the On3 NIL valuation list with the reported deal, becoming the No. 25 highest paid player in all of college sports with a total estimated value of $2.1 million.

Not only does Fland move up the list of total athletes, the valuation also vaults him into the top-five of college basketball players overall.

During his freshman season at Arkansas, Fland averaged 13.5 points per game and more than three rebounds while missing a large chunk of the year due to an injury.

Now entering an even bigger national stage both on and off the court, Fland will be one of the most closely watched players in all of college basketball next season.



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Kansas State Ignites NIL Bidding War For $4 Million Basketball Star

iStockphoto / © Stephen Brashear-Imagn Images // © William Purnell-Imagn Images Kansas State is reportedly in the mix for yet another high-profile and expensive college basketball transfer, PJ Haggerty. This comes just one year after the Wildcats spent an exuberant amount of money for a player who was ultimately labeled as a bust on a […]

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Kansas State Basketball NIL PJ Haggerty
iStockphoto / © Stephen Brashear-Imagn Images // © William Purnell-Imagn Images

Kansas State is reportedly in the mix for yet another high-profile and expensive college basketball transfer, PJ Haggerty. This comes just one year after the Wildcats spent an exuberant amount of money for a player who was ultimately labeled as a bust on a team that failed to make the NCAA Tournament.

Will history repeat itself? I don’t think so but we are going to find out!

Haggerty has yet to play more than one season of college basketball at the same school. The 6-foot-3 point guard played only six games during his freshman year at TCU, averaged 21.2 points per game at Tulsa as a sophomore and most recently averaged 21.7 points per game at Memphis. Here is where it gets interesting.

As things currently stand, PJ Haggerty is somewhere in between a professional career and a return to college for a fourth season. He declared for the NBA Draft and shined at the NBA Draft Combine but he is also in the transfer portal. The deadline to decide on his future is currently set for May 28.

Haggerty is going to make more money through NIL as a redshirt junior than he would as a rookie in the NBA. His price tag hovers between $1-4 million.

He was asking for $4,000,000 when he first entered the transfer portal. However, the payday continues to decrease as more and more suitors drop out of the race. It seemed as though N.C. State was the only program remaining at the beginning of May so the Wolfpack only had to bid against itself. Not anymore!

According to Hitmen Hoops, Kansas State “has emerged as a serious contender” and “has the momentum” because it is willing to offer more money than North Carolina State.

Is this going to be deja vu all over again? The Wildcats paid approximately $2 million for one year of Coleman Hawkins, which immediately looked like wasted money. Although Hawkins ultimately got better as the year went on, he could not lead his team to the postseason and dealt with horrible abuse and death threats from fans throughout the entire disappointing season.

PJ Haggerty could be next. He will make a lot more money than Hawkins at either school so it could be really rough for him if he ultimately chooses to play for Kansas State and does not perform up to his paycheck. Wildcats fans are not going to tolerate another year of NIL failure. I don’t expect that to happen but we’ll see!





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College Football Playoff shifts to straight seeding model, no automatic byes for top league champs

The College Football Playoff will go to a more straightforward way of filling the bracket next season, placing teams strictly on where they are ranked instead of moving pieces around to reward conference champions. Ten conference commissioners and Notre Dame’s athletic director came to the unanimous agreement they needed Thursday to shift the model that […]

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The College Football Playoff will go to a more straightforward way of filling the bracket next season, placing teams strictly on where they are ranked instead of moving pieces around to reward conference champions.

Ten conference commissioners and Notre Dame’s athletic director came to the unanimous agreement they needed Thursday to shift the model that drew complaints last season.

The new format was widely expected after last season’s jumbled bracket gave byes to Big 12 champion Arizona State and Mountain West champion Boise State, even though those teams were ranked ninth and 12th by the playoff selection committee.

That system made the rankings and the seedings in the tournament two different things and resulted in some matchups — for instance, the quarterfinal between top-ranked Oregon and eventual national champion Ohio State — that came earlier than they otherwise might have.

“After evaluating the first year of the 12-team Playoff, the CFP Management Committee felt it was in the best interest of the game to make this adjustment,” said Rich Clark, executive director of the CFP.

The five highest-ranked champions will still be guaranteed spots in the playoff, meaning it’s possible there could be a repeat of last season, when CFP No. 16 Clemson was seeded 12th in the bracket after winning the Atlantic Coast Conference.

Southeastern Conference commissioner Greg Sankey was among those who pushed for the change in the second year of the agreement, though he remained cautious about it being approved because of the unanimous vote needed.

Smaller conferences had a chance to use the seeding issue as leverage for the next set of negotiations, which will come after this season and could include an expansion to 14 teams and more guaranteed bids for certain leagues. The SEC and Big Ten will have the biggest say in those decisions.

As it stands, this will be the third different playoff system for college football in the span of three years. For the 10 years leading into last season’s inaugural 12-team playoff, the CFP was a four-team affair.

The news was first reported by ESPN, which last year signed a six-year, $7.8 billion deal to televise the expanded playoff.

— Eddie Pells, AP National Writer



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Adrian Wojnarowski agrees March Madness is losing its magic

Adrian Wojnarowski knows that if St. Bonaventure is going to make a run in the NCAA Tournament, it will likely require some magic. It’s fair to wonder, however, whether such magic still even exists in the current climate of college athletics. In an interview released on Thursday, Wojnarowski joined CNBC’s Alex Sherman for a wide-ranging […]

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