U.S. Open to feature a new Bunker Cam on NBC Sports
NBC Sports will debut a new Bunker Cam at this week’s U.S. Open at Oakmont Country Club, all thanks to a sprinkler head — well, not a real one. NEP Group, the leading media technology company, developed a new 3D-printed housing device to wirelessly transmit live 4K video from the bunker over a radio frequency […]
NBC Sports will debut a new Bunker Cam at this week’s U.S. Open at Oakmont Country Club, all thanks to a sprinkler head — well, not a real one.
NEP Group, the leading media technology company, developed a new 3D-printed housing device to wirelessly transmit live 4K video from the bunker over a radio frequency with less infrastructure or impact on the golf course. Crucially, the USGA and PGA Tour already have a rule in place for how to handle a golf ball that lands on or near a sprinkler head, so no additional regulation was needed. It’s hiding in plain sight.
The U.S. Open will be the debut of the updated Bunker Cam, but it was tested successfully in the background of The Players Championship in March.
“We got tremendous looks, from the sand exploding right into the lens to slow-motion effects, seeing the ball come out of the sand and how the club connected with the ball,” said Dan Grainge, President of NEP Specialty Capture division. “You can see all the detail.”
Previous installations required an underground cable to tether the camera to the battery, antennas and other electronics. That necessitated a visit to the course weeks in advance of a tournament to dig a small trench for the wires and permit sufficient time for the grass to regrow to the course’s standards.
NEP miniaturized the antenna and battery into a 3D-printed sprinkler head to hide it on the golf course. Justin Charles / NEP Group
The ease of installation for the new Bunker Cam enables more deployments. There will be three at the U.S. Open when there typically would only be one or maybe two when it was wired. NEP glues sand and dirt from the course to the camera housing to help it match the look and color of each course.
Grainge called the R&D required “a tremendous amount of investment and innovation” to miniaturize the tech and still maintain a clear broadcast picture for either live or reply use. He said it would need to be used several times for NEP to get a return on its investment but added that it is already scheduled to be used for several future events with NBC and CBS as well.
META Platforms has acquired a nearly 3-percent stake in eyewear maker EssilorLuxottica, a source told Reuters on Tuesday, amid growing consumer interest in artificial intelligence (AI)-powered wearable devices. Sprucing up its wearable technology with artificial intelligence capabilities could help Meta attract new users as it invests billions of dollars in bolstering its AI infrastructure. EssilorLuxottica […]
META Platforms has acquired a nearly 3-percent stake in eyewear maker EssilorLuxottica, a source told Reuters on Tuesday, amid growing consumer interest in artificial intelligence (AI)-powered wearable devices.
Sprucing up its wearable technology with artificial intelligence capabilities could help Meta attract new users as it invests billions of dollars in bolstering its AI infrastructure.
EssilorLuxottica declined to comment, while Meta did not immediately respond when contacted by Reuters.
Meta bought a stake worth around 3 billion euros ($3.52 billion) in EssilorLuxottica at the current market price and is considering further investments that could build its share to around 5 percent over time, according to Bloomberg News, which reported the development earlier in the day.
The social media giant teamed up with Oakley to release AI-powered smart glasses last month, expanding its push into wearable tech after the success of Ray-Ban Meta glasses, millions of which have been sold since their launch in 2023.
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The “Oakley Meta HSTN” will feature a hands-free high-resolution camera, open-ear speakers, water resistance and Meta AI capabilities.
EssilorLuxottica planned to boost its production capacity for smart glasses and hopes to expand its collaboration with Meta to other brands, Chief Executive Francesco Milleri had said in February.
Maxim Group Issues Buy Rating, $15 Target for Fitness Tech Company TRNR
Interactive Strength (Nasdaq:TRNR), a specialty fitness equipment manufacturer, has received a “Buy” rating and $15 price target from Maxim Group LLC. The first comprehensive sell-side report highlights TRNR’s growth potential through its specialty-fitness roll-up strategy and AI-focused Digital Asset Treasury Strategy. The analysis projects revenue growth from $5.4M in 2024 […]
Interactive Strength (Nasdaq:TRNR), a specialty fitness equipment manufacturer, has received a “Buy” rating and $15 price target from Maxim Group LLC. The first comprehensive sell-side report highlights TRNR’s growth potential through its specialty-fitness roll-up strategy and AI-focused Digital Asset Treasury Strategy.
The analysis projects revenue growth from $5.4M in 2024 to $105M in 2026, driven by the Wattbike acquisition and pending Sportstech purchase. The $15 price target represents approximately 130% upside from the July 8th, 2025 closing price. Key catalysts include Sportstech closing, international expansion, new partnerships, and corporate wellness offerings.
Interactive Strength (Nasdaq:TRNR), produttore specializzato di attrezzature fitness, ha ricevuto una valutazione “Buy” e un target price di 15$ da Maxim Group LLC. Il primo rapporto completo da parte del sell-side mette in evidenza il potenziale di crescita di TRNR grazie alla sua strategia di aggregazione nel settore fitness specializzato e alla strategia digitale focalizzata sull’AI per la gestione degli asset.
L’analisi prevede una crescita dei ricavi da 5,4 milioni di dollari nel 2024 a 105 milioni nel 2026, spinta dall’acquisizione di Wattbike e dall’imminente acquisto di Sportstech. Il target price di 15$ rappresenta un potenziale rialzo di circa il 130% rispetto al prezzo di chiusura del 8 luglio 2025. I principali fattori trainanti includono la chiusura dell’acquisizione di Sportstech, l’espansione internazionale, nuove partnership e offerte per il benessere aziendale.
Interactive Strength (Nasdaq:TRNR), fabricante especializado en equipos de fitness, ha recibido una calificación de “Compra” y un precio objetivo de 15$ por parte de Maxim Group LLC. El primer informe integral desde el lado de venta destaca el potencial de crecimiento de TRNR mediante su estrategia de consolidación en fitness especializado y su estrategia digital centrada en activos con IA.
El análisis proyecta un crecimiento de ingresos desde 5,4 millones de dólares en 2024 hasta 105 millones en 2026, impulsado por la adquisición de Wattbike y la compra pendiente de Sportstech. El precio objetivo de 15$ representa aproximadamente un potencial alza del 130% desde el precio de cierre del 8 de julio de 2025. Los catalizadores clave incluyen el cierre de Sportstech, expansión internacional, nuevas asociaciones y ofertas de bienestar corporativo.
Interactive Strength (나스닥:TRNR)는 전문 피트니스 장비 제조업체로서 Maxim Group LLC로부터 “매수” 등급과 15달러 목표 주가를 받았습니다. 첫 번째 종합적인 셀사이드 보고서는 TRNR의 전문 피트니스 롤업 전략과 AI 중심 디지털 자산 관리 전략을 통한 성장 잠재력을 강조합니다.
분석에 따르면 2024년 매출이 540만 달러에서 2026년 1억 500만 달러로 성장할 것으로 예상되며, 이는 Wattbike 인수와 예정된 Sportstech 인수에 의해 주도됩니다. 15달러 목표 주가는 2025년 7월 8일 종가 대비 약 130% 상승 여력을 의미합니다. 주요 촉매는 Sportstech 인수 완료, 해외 확장, 신규 파트너십 및 기업 건강 프로그램입니다.
Interactive Strength (Nasdaq:TRNR), fabricant spécialisé en équipements de fitness, a reçu une note “Acheter” et un objectif de cours à 15$ de Maxim Group LLC. Le premier rapport complet côté vendeur met en avant le potentiel de croissance de TRNR grâce à sa stratégie de regroupement dans le fitness spécialisé et à sa stratégie de gestion d’actifs numériques axée sur l’IA.
L’analyse prévoit une croissance du chiffre d’affaires de 5,4 millions de dollars en 2024 à 105 millions en 2026, portée par l’acquisition de Wattbike et l’achat en attente de Sportstech. L’objectif de cours de 15$ représente une hausse d’environ 130% par rapport au cours de clôture du 8 juillet 2025. Les principaux catalyseurs incluent la finalisation de l’acquisition de Sportstech, l’expansion internationale, de nouveaux partenariats et des offres de bien-être en entreprise.
Interactive Strength (Nasdaq:TRNR), ein Hersteller von Spezial-Fitnessgeräten, erhielt von Maxim Group LLC eine “Kauf”-Bewertung und ein Kursziel von 15$. Der erste umfassende Sell-Side-Bericht hebt das Wachstumspotenzial von TRNR durch seine Roll-up-Strategie im Bereich Spezial-Fitness und die auf KI fokussierte Digital Asset Treasury-Strategie hervor.
Die Analyse prognostiziert ein Umsatzwachstum von 5,4 Mio. $ im Jahr 2024 auf 105 Mio. $ im Jahr 2026, angetrieben durch die Übernahme von Wattbike und den bevorstehenden Kauf von Sportstech. Das Kursziel von 15$ entspricht einem Aufwärtspotenzial von etwa 130% gegenüber dem Schlusskurs vom 8. Juli 2025. Wichtige Treiber sind der Abschluss der Sportstech-Übernahme, internationale Expansion, neue Partnerschaften und Angebote im Bereich betriebliches Gesundheitsmanagement.
Positive
First comprehensive sell-side coverage initiated with Buy rating and $15 target price
Projected revenue growth of over 800% from $5.4M (2024) to $105M (2026)
Strategic acquisitions of Wattbike and pending Sportstech purchase scaling up operations
Multiple growth catalysts identified including international expansion and new partnerships
Negative
Current limited research coverage and market visibility
Significant execution risk in integrating multiple acquisitions
Heavy reliance on successful completion of Sportstech acquisition
Insights
Maxim Group’s bullish $15 target for TRNR reflects expected 800%+ revenue growth and M&A strategy, providing third-party validation to investors.
Maxim Group’s initiation of coverage on Interactive Strength Inc. (TRNR) represents a significant milestone for the specialty fitness equipment maker. The “Buy” rating and $15 price target imply approximately 130% upside from the July 8th closing price, signaling strong confidence in the company’s growth trajectory.
The research highlights TRNR’s aggressive expansion strategy through acquisitions. The completed Wattbike purchase and pending Sportstech acquisition are transforming TRNR’s scale dramatically. Revenue projections show extraordinary growth from just $5.4 million in 2024 to $105 million in 2026 – representing over 800% growth in just two years.
This first comprehensive sell-side report serves two critical functions for TRNR:
It provides independent, third-party validation of the company’s business model
It potentially unlocks greater market liquidity and investor awareness
The analyst cites multiple growth drivers: contributions from acquisitions, margin expansion through increased scale, and potential upside from TRNR’s AI-focused Digital Asset Treasury Strategy involving crypto assets ($FET). Key catalysts identified include the Sportstech closing, international expansion, and new partnerships.
For investors, this research initiation addresses a common challenge for smaller Nasdaq companies – limited analyst coverage restricting visibility and often resulting in undervaluation. CEO Trent Ward correctly notes that formal coverage often leads to “greater liquidity and more appropriate valuation” – exactly what TRNR needs at this stage in its public company lifecycle.
First comprehensive sell-side report on TRNR cites more than 800% growth in expected 2025 revenue
Valuation driven by stock-for-stock M&A model and potential crypto-treasury upside
AUSTIN, TEXAS / ACCESS Newswire / July 9, 2025 / Interactive Strength Inc. (Nasdaq:TRNR) (“TRNR” or the “Company”), maker of innovative specialty fitness equipment under the Wattbike, CLMBR and FORME brands and pending acquirer of Sportstech, today announced that Maxim Group LLC, a leading New-York-based investment bank, has initiated equity research coverage on TRNR with a “Buy” recommendation and a price target of $15.00 per share, based on its independent assessment of the Company’s potential operating performance and valuation relative to peers.
The inaugural report was authored by Thomas Forte, CFA, Managing Director & Senior TMT Analyst, following several months of due diligence on TRNR’s specialty-fitness roll-up strategy and AI-focused Digital Asset Treasury Strategy. Forte wrote in the 12-page initiation note that:
“Interactive Strength’s acquisition of Wattbike and the pending purchase of Sportstech take the company to a much larger scale for sales and adjusted-EBITDA earnings potential. We expect revenue to ramp from $5.4 M in 2024…to $105 M in 2026, and we are initiating coverage with a Buy rating and a $15 price target.”
Trent Ward, TRNR Co-Founder & CEO, commented that “Maxim Group’s coverage marks our entry into the formal sell-side research ecosystem and validates the increased investor interest we’re seeing in TRNR. Analyst coverage is often the first step toward greater liquidity and more appropriate valuation for emerging public companies, and we’re pleased to have a seasoned TMT analyst recognize the strength of our model.”
Highlights from Maxim’s initiation
Buy rating; $15 target – implies ~130 % upside from the July 8th, 2025 closing price.
Key drivers: Wattbike & Sportstech contributions, margin expansion as scale builds within a large and growing addressable market, and upside optionality from the AI-focused $FET Digital Asset Treasury Strategy.
Catalysts: Sportstech closing, international expansion, new partnerships and corporate wellness offerings.
Access to the report
Maxim Group research is available only to the firm’s clients. Interested investors should contact their Maxim Group sales representative directly or reach out to ir@interactivestrength.com in order to be introduced in order to access the report.
TRNR Investor Contact ir@interactivestrength.com
About Maxim Group
Maxim Group LLC is a full-service investment bank and wealth-management firm headquartered in New York City, providing a range of financial services to emerging-growth companies and institutional investors. The firm is a member of FINRA, SIPC and Nasdaq.
About Interactive Strength Inc.:
Interactive Strength Inc. produces innovative specialty fitness equipment and digital fitness services under two main brands: 1) CLMBR and 2) FORME. Interactive Strength Inc. is listed on NASDAQ (symbol:TRNR).
CLMBR is a vertical climbing machine that offers an efficient and effective full-body strength and cardio workout. CLMBR’s design is compact and easy to move – making it perfect for commercial or in-home use. With its low impact and ergonomic movement, CLMBR is safe for most ages and levels of ability and can be found at gyms and fitness studios, hotels, and physical therapy facilities, as well as available for consumers at home. www.clmbr.com.
FORME is a digital fitness platform that combines premium smart gyms with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainers. FORME delivers an immersive and dynamic fitness experience through two connected hardware products: 1) The FORME Studio Lift (fitness mirror and cable-based digital resistance) and 2) The FORME Studio (fitness mirror). In addition to the company’s connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training. www.formelife.com.
Forward Looking Statements: This press release includes certain statements that are “forward-looking statements” for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements do not relate strictly to historical or current facts and reflect management’s assumptions, views, plans, objectives and projections about the future. Forward-looking statements generally are accompanied by words such as “believe”, “project”, “expect”, “anticipate”, “estimate”, “intend”, “strategy”, “future”, “opportunity”, “plan”, “may”, “should”, “will”, “would”, “will be”, “will continue”, “will likely result” or similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements regarding the comments made by the Maxim analyst, including, achieving a $15 share price, more than 800% growth in 2025 revenue, having potential crypto-treasury upside, completing the pending acquisition of Sportstech, achieving much larger scale for sales and adjusted-EBITDA earnings, achieving revenue of $105 million in 2026, as well as having increased investor interest, greater liquidity and more appropriate valuation in the future or the relative strength of the Company’s business model, margin expansion and growing addressable market. The reader is cautioned not to rely on these forward-looking statements.
These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of the Company. Risks and uncertainties include but are not limited to: demand for our products; competition, including technological advances made by and new products released by our competitors; our ability to accurately forecast consumer demand for our products and adequately maintain our inventory; and our reliance on a limited number of suppliers and distributors for our products. A further list and descriptions of these risks, uncertainties and other factors can be found in filings with the Securities and Exchange Commission. To the extent permitted under applicable law, the Company assumes no obligation to update any forward-looking statements.
# # #
SOURCE: Interactive Strength Inc.
View the original press release on ACCESS Newswire
FAQ
What is the price target for Interactive Strength (TRNR) stock according to Maxim Group?
Maxim Group initiated coverage with a $15 price target, representing approximately 130% upside from the July 8th, 2025 closing price.
What is Interactive Strength’s (TRNR) projected revenue growth for 2024-2026?
TRNR’s revenue is projected to grow from $5.4M in 2024 to $105M in 2026, representing over 800% growth.
What are the main growth drivers for Interactive Strength (TRNR)?
The main growth drivers include Wattbike & Sportstech acquisitions, margin expansion through scale, international expansion, new partnerships, corporate wellness offerings, and potential upside from their AI-focused Digital Asset Treasury Strategy.
Which investment bank initiated coverage on Interactive Strength (TRNR)?
Maxim Group LLC, a New York-based investment bank, initiated coverage through their Managing Director & Senior TMT Analyst, Thomas Forte, CFA.
What brands does Interactive Strength (TRNR) own?
Interactive Strength owns Wattbike, CLMBR, and FORME brands, and is pending acquisition of Sportstech.
Sports Officiating Technologies Market Size to Worth USD 16.06 billion by 2032, growing at a CAGR of 20.9%
SNS Insider pvt ltd Sports Officiating Technologies Market growth is propelled by demand for real-time decision accuracy, AI-powered video review, sensor integration, fan trust, and broadcast enhancements. Austin, July 09, 2025 (GLOBE NEWSWIRE) — Sports Officiating Technologies Market Size & Growth Insights: According to the SNS Insider,“The Sports Officiating Technologies Market was valued at USD 3.52 billion in […]
Sports Officiating Technologies Market growth is propelled by demand for real-time decision accuracy, AI-powered video review, sensor integration, fan trust, and broadcast enhancements.
According to the SNS Insider,“The Sports Officiating Technologies Market was valued at USD 3.52 billion in 2024 and is projected to reach USD 16.06 billion by 2032, growing at a CAGR of 20.9% from 2025 to 2032.”
This growth is driven by the need for precision, transparency, and impartiality in sports decisions. With the rising technology with VAR, goal line systems, and AI motion tracking, these may be embraced across professional leagues. Change is driven by increasing investments by sports organizations and fan expectations for error-free officiating. Moreover real-time data analytics and technology innovations are empowering referees to make quicker and smarter decisions further improving the game integrity and viewer satisfaction.
The U.S. Sports Officiating Technologies market was valued at USD 0.93 billion in 2024 and is projected to reach USD 3.95 billion by 2032, growing at a CAGR of 19.82% from 2025 to 2032.
Get a Sample Report of Sports Officiating Technologies Market Forecast @ https://www.snsinsider.com/sample-request/7031
Leading Market Players with their Product Listed in this Report are:
•By Technology (Video-based, Sensor-based, Tracking, Communication) •By Application (Decision review systems, Boundary detection, Timing and scoring, Player/ball tracking, Foul detection, Equipment compliance) •By Sports Type (Bat & ball sports, Ball sports, Racket sports, Racing sports, Track & field sports, Combat sports, Other sports)
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By Technology,Video-Based Segment Leads Sports Officiating Technologies Market, Sensor-Based Segment to Grow Rapidly
In 2024, the video-based segment held the largest market share at 38.41%, due to the wide adoption of technologies such as VAR and Hawk-Eye in most of the popular sports around the globe. Such technologies improve officiating accuracy with high-speed slow motion and other 3D replays. Leading players such as Hawk-Eye Innovations and ChyronHego are launching next-gen video solutions, enhancing the speed and accuracy of decision-making processes thus driving further adoption of technology across professional sports leagues.
The sensor-based segment is projected to grow at a CAGR of 21.86%, fueled by innovations in real-time data processing and player tracking. Various smart balls, sensors placed on goal lines, and wearables have brought accurate performance insights and correct officiating. With the increasing need for data-driven decision making, companies like Catapult Sports and Dartfish are developing a sensor-based integrated solution which ensures the fairness and analysis of competitive sports.
By Application, Decision Review Systems Segment Leads Sports Officiating Technologies Market with Expanding Use in High-Stakes Games
In 2024, the decision review systems segment accounted for the largest market share at 40.62%, owing to the increasingly widespread use of technologies such as VAR that allow for on-site calls to be reviewed and corrected in real-time. With the rising pressure for transparency as well as a premium on competitive balance, firms like Intel and PlaySight are providing state-of-the-field solutions that can improve call accuracy as well as game flow, and change the officiating landscape in sports around the world.
By Sports Type,Ball Sports Segment Dominates Sports Officiating Technologies Market, Racing Sports Segment to Grow Fastest
In 2024, ball sports led the Sports Officiating Technologies market with a 25.39% revenue share. Technologies like VAR and goal-line systems are widely used to assist referees in making accurate calls in game-defining moments. Companies such as Sportsradar AG and Genius Sports are enhancing officiating with integrated tracking systems. The global popularity of ball sports continues to drive demand for precise, tech-enhanced officiating solutions.
The racing sports segment is projected to grow at the highest CAGR of 22.24% during the forecast period, driven by rising implementation of sensor-based tracking, telemetry, and automated officiating systems. Companies like Pixellot and Catapult Sports are advancing AI-powered solutions for accurate timing and real-time decisions. Growing interest in motorsports and cycling, paired with the need for fast, fair adjudication, is propelling rapid market expansion in this segment.
Do you have any specific queries or need any customizedresearch on Sports Officiating Technologies Market?Submit your inquiry here @ https://www.snsinsider.com/enquiry/7031
North America Dominates Sports Officiating Technologies Market with Strong Tech Infrastructure and Early Adoption
In 2024, North America emerged as the leading region in the Sports Officiating Technologies market, driven by early adoption of advanced officiating systems, strong investment in sports tech, and a well-established sports ecosystem. The presence of key players and major leagues actively implementing VAR, AI analytics, and sensor-based tools further fuels growth, positioning the region as a hub for innovation and market leadership.
Table of Contents – Major Points
1. Introduction
2. Executive Summary
3. Research Methodology
4. Market Dynamics Impact Analysis
5. Statistical Insights and Trends Reporting
6. Competitive Landscape
7. Sports Officiating Technologies Market Segmentation, by Technology
8. Sports Officiating Technologies Market Segmentation, by Application
9. Sports Officiating Technologies Market Segmentation, by Sports Type
10. Regional Analysis
11. Company Profiles
12. Use Cases and Best Practices
13. Conclusion
About Us:
SNS Insider is one of the leading market research and consulting agencies that dominates the market research industry globally. Our company’s aim is to give clients the knowledge they require in order to function in changing circumstances. In order to give you current, accurate market data, consumer insights, and opinions so that you can make decisions with confidence, we employ a variety of techniques, including surveys, video talks, and focus groups around the world.
CONTACT: Contact Us: Jagney Dave – Vice President of Client Engagement Phone: +1-315 636 4242 (US) | +44- 20 3290 5010 (UK)
Samsung Galaxy Watch 8 early review: A triumph so far
Why you can trust TechRadar We spend hours testing every product or service we review, so you can be sure you’re buying the best. Find out more about how we test. Samsung Galaxy Watch 8: One minute review Every time I try a big-name smartwatch these days, I’m slightly disappointed. Not because they’re bad devices […]
We spend hours testing every product or service we review, so you can be sure you’re buying the best. Find out more about how we test.
Samsung Galaxy Watch 8: One minute review
Every time I try a big-name smartwatch these days, I’m slightly disappointed. Not because they’re bad devices (they’re certainly not) but because all too often, they tend to be very similar to their predecessors with very incremental, minor changes, such as a new software feature or slightly brighter screen, which isn’t the most exciting thing to write about.
However, not so this year. Samsung has decided to buck the trend with a comprehensive redesign, extending from its hardware to its software. The watch itself is thinner with a brighter screen and bigger battery (although battery life is still allegedly the same), keeping the round display but adopting a Watch Ultra-style metal cushion in an attempt to give Samsung watches a distinctive brand identity
NFHS Updates Tech Use Guidelines, More for 2025-26
The National Federation of State High School Associations (NFHS) met in its annual rules meeting from June 15 through 17 in Indianapolis, Indiana, to discuss several changes that will impact high school softball across the country. Stated in a press release, the largest decision made in the meeting was that no player will be allowed […]
The National Federation of State High School Associations (NFHS) met in its annual rules meeting from June 15 through 17 in Indianapolis, Indiana, to discuss several changes that will impact high school softball across the country.
Stated in a press release, the largest decision made in the meeting was that no player will be allowed to transmit or record audio or video from the playing surface in high school softball. This new language in Rule 1-8-6 of the NFHS Softball Rules Book further clarifies the use of electronic devices and what is permitted in the sport after language was added last year to allow for electronic communication for coaching purposes.
“While increased media exposure has positively influenced the growth and visibility of softball, the committee determined that the potential risks associated with players transmitting or recording audio or video through devices during live play outweighed the benefits,” said Sandy Searcy, NFHS director of sports and liaison to the Softball Rules Committee in the press release. “As wearable technology continues to evolve, the committee believed it was essential to establish clear guidelines regarding the permissible use of such devices to ensure the safety and integrity of the game.”
The NFHS stated that in its most recent High School Athletics Participation Survey in the 2023-24 season, 345,451 girls in 15,635 high schools played fast-pitch softball, making it the fifth-most popular sport for girls. With the sport and technology evolving, many schools may have to make adjustments to their device usage.
Other changes made by the committee include a uniform change for umpires, noting that charcoal gray slacks must be worn instead of heather gray, due to a cease in production of heather gray.
The 2026 Softball Rules Book was given tweaks as well, and will include a reformatted Rule 9 that improves clarity and comprehension with additional article references added to penalties and effects.
A complete list of the high school softball rules is available on the NFHS website.
Georgia Tech Chooses former MU staffer Ryan Alpert as New Athletic Director | Other Sports
Georgia Tech has named Ryan Alpert, a seasoned collegiate athletics executive and one of the nation’s most respected leaders in revenue generation and athletic operations, as its next vice president and director of athletics, the school announced Tuesday. Alpert currently serves as senior deputy athletics director and chief revenue officer at the University of Tennessee […]
Georgia Tech has named Ryan Alpert, a seasoned collegiate athletics executive and one of the nation’s most respected leaders in revenue generation and athletic operations, as its next vice president and director of athletics, the school announced Tuesday.
Alpert currently serves as senior deputy athletics director and chief revenue officer at the University of Tennessee in Knoxville.
Alpert brings to Georgia Tech nearly two decades of leadership experience across the Southeastern Conference and beyond, with a track record of success in fundraising, capital project management, external affairs and strategic planning. He will officially begin his new role later this month.
“Today’s announcement is a reflection of Georgia Tech’s commitment to elevating the competitive profile of our athletic programs on par with our academic profile,” said Georgia Tech president Ángel Cabrera. “Ryan Alpert is a dynamic, forward-thinking leader who understands what it takes to build a winning culture on a strong financial foundation. He brings deep operational expertise and a clear passion for student-athlete development. We are thrilled to welcome him to Georgia Tech.”
At Tennessee, Alpert played a central role in the Volunteers’ rise to national prominence across multiple sports. He helped lead the department to its highest-ever finish in the Learfield Directors’ Cup and to three consecutive SEC All-Sports Championships. As a senior executive, he oversaw business and finance, development, marketing, ticketing, capital projects, sponsorships and more — collectively helping Tennessee Athletics increase its annual revenue by over $100 million since 2022. In fiscal year 2024 alone, the department generated a record $228 million in operating revenue and raised nearly $140 million through the Tennessee Fund.
Alpert also served as the lead on the Neyland Entertainment District, a transformative public-private partnership that is revitalizing Knoxville’s riverfront and enhancing the game day experience around Neyland Stadium.
“I’m incredibly grateful to President Cabrera and the search committee for the opportunity to serve as the next athletic director at Georgia Tech,” said Alpert. “As college athletics continues in a period of rapid transformation, I’m excited about all the Institute has to offer and what we can accomplish together. Georgia Tech’s visionary leadership, combined with its world-class academics and commitment to competitive excellence, provides a strong foundation for the future. My family and I can’t wait to get to Atlanta and join the Yellow Jackets.”
Alpert’s previous leadership roles include deputy athletic director at the University of Missouri and Florida Atlantic University, where he helped engineer record-setting fundraising results and led strategic initiatives across external operations. He also served in development and leadership positions at the University of Memphis, where he played a key role in securing some of the largest gifts in the school’s athletics history.
Originally from Columbia, South Carolina, Alpert holds a bachelor’s degree from the University of South Carolina and a master’s degree from the University of Memphis. He and his wife, Rebecca, have two daughters, Mary Margaret and Annie.
Alpert first began his time at Mizzou in February 2016 as an associate AD. He then was promoted to senior associate AD for the final year and a half of his two-year tenure before he left for FAU.
He then returned in April 2020 for his second stint at MU. During his time he led the Tiger Scholarship Fund, was in charge of growing and forming revenue streams and was the sport administrator for both men’s and women’s basketball. Under his guidance, the TSF produced an MU record $50.4 million supporting Mizzou Athletics during the 2016-17 fiscal year.
Alpert also oversaw ticketing, fundraising and marketing as well as being the liaison to Mizzou Sports Properties.
Before becoming a Missouri Tiger, he was a Memphis Tiger for five years.