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UFL Ratings Sink Nearly 40% While PGA Tour Wallops LIV

In the heat of a frenzied sports weekend, it’s axiomatic that niche offerings will take a back seat to the events that traditionally command an outsized TV audience. Such was the case this past weekend, when tens of millions of fans keyed in on the denouement of the college basketball season at the expense of […]

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UFL Ratings Sink Nearly 40% While PGA Tour Wallops LIV

In the heat of a frenzied sports weekend, it’s axiomatic that niche offerings will take a back seat to the events that traditionally command an outsized TV audience. Such was the case this past weekend, when tens of millions of fans keyed in on the denouement of the college basketball season at the expense of lesser spectacles such as spring football and one notoriously schismatic pro golf startup. 

While the final stages of the NCAA men’s and women’s hoops tournaments kept the Nielsen dials spinning, the UFL and LIV Golf had a much harder time drawing a crowd. For the upstart football league, the women’s Final Four proved to be far too big to tackle, while the breakaway golf faction took a beating care of the UConn-South Carolina title tilt on ABC while losing a key head-to-head battle with its nemeses at the PGA Tour.

Now in its second season following the merger of the XFL and USFL, the UFL’s Week 2 deliveries were up slightly versus its March 28-30 premiere, but still lagged far behind last year’s numbers. Fox’s Friday night broadcast of the Birmingham Stallions’ 21-12 win over the Michigan Panthers notched a weekend-high 659,000 viewers in primetime, small potatoes compared to the 4.03 million fans who tuned in to ESPN for UConn’s 85-51 demolition of UCLA in the late nation al semifinal game. (The Texas-South Carolina lead-in tipped off ESPN’s night with an average draw of 3.37 million viewers.)

All told, the weekend UFL slate averaged 602,250 viewers across the four games, which marked a 29% decline compared to the league’s year-ago average (844,250). While the Week 2 deliveries showed an 8% improvement versus the opening weekend’s turnout (559,500), the UFL’s year-to-year declines are hard to overlook. Per Nielsen, Dwayne “The Rock” Johnson’s spring league is averaging 580,875 viewers over the course of its first eight games, which marks a 39% drop-off compared to the analogous average of 946,250 viewers per game in 2024.

Thus far, UFL viewers have not returned with the same enthusiasm they displayed during the league’s first go-around. At this juncture in 2024, two UFL games on Fox had averaged north of 1 million viewers per broadcast—the St. Louis Battlehawks-Michigan Panthers opener scared up a season-high 1.35 million viewers, while the following afternoon saw the Birmingham Stallions-Arlington Renegades game draw another 1.18 million viewers—and two other outings on ESPN and another on ABC broke the 900,000-viewer mark. No telecast this season has come close to those heights, as Fox’s March 28 kickoff remains the most-watched 2025 game to date with 690,000 viewers.

The diminished interest in the UFL coincides with a labor dispute that threatened to derail the start of the season. The players’ union for the league on March 14 filed a grievance with the National Labor Relations Board, and ongoing negotiations for a new collective bargaining agreement have failed to come to fruition. (While UFL player reps planned to personally deliver a letter concerning their grievances to Johnson during the season opener in Houston, he was a no-show after the entrepreneur’s plane was forced to make an emergency landing en route to the game.)

The women’s Final Four wasn’t the only drag on the UFL’s second weekend, as Saturday night’s Memphis Showboats-D.C. Defenders game on ABC (621,000 viewers) aired directly opposite Houston’s primetime upset of Duke on CBS (16.3 million viewers).

While college basketball’s hiatus should help the UFL recapture some casual fans, the Week 3 slate will run headlong into the ratings juggernaut that is the Masters on CBS. Johnson hasn’t been shy about wanting to grow the league’s TV deliveries in 2025, but unless there’s a significant spike in interest, last year’s season-long average of 854,250 viewers per game would seem to be well out of reach.

If the UFL’s growing pains are symptomatic of spring football’s well-documented struggles to build and maintain an audience at scale, the LIV deliveries suggest that there’s little appetite for the Saudi-funded golf league here in the States. In LIV’s first-ever head-to-head duel with the PGA Tour on broadcast TV, the old guard left the newcomers in the dust.

Sunday’s final round at Trump Doral in Miami averaged just 484,000 viewers on Fox, and while that marked a record high for an LIV telecast, the TV turnout was a fraction of what NBC managed with its coverage of the Valero Texas Open. Per Nielsen, Brian Harman’s win at TPC San Antonio averaged 1.75 million viewers, or more than 3.6 times what the LIV managed. That the no-name PGA event (most marquee players chose to sit out the Texas Open in advance of this week’s Masters) effectively ran roughshod over the LIV showcase is particularly noteworthy, given some of the names on Sunday’s LIV leaderboard. Two-time U.S. Open champ Bryson DeChambeau finished fifth at two under, a notch above Phil Mickelson, owner of six majors.

Speaking to reporters ahead of the Miami event, new LIV CEO Scott O’Neil characterized the weekend as an “important” one for the league, before going on to say that he welcomed comparisons to the PGA. “Is this weekend important? Of course, it is,” O’Neil said. “This one is important … and it’s on Fox, and that’s an exciting opportunity. I have no problem being judged. Judge me this week, for sure.”

Negotiations on a proposed merger between LIV and PGA haven’t led to a signed contract, and the former’s presence at the Masters will be diminished, as only 12 LIV duffers will make the trip to Augusta. Among them are Mickelson, who won the Masters in 2004, 2006 and 2010, as well as 2023 champ (and $105.8 million man) Jon Rahm. Also vying for another Green Jacket are 2018 winner Patrick Reed and Dustin Johnson, who dominated the 2020 tournament with a record score of 268.

As of Wednesday afternoon, world No. 1 and PGA veteran Scottie Scheffler (2022, 2024) was favored to don the famed sportscoat come Sunday (+475), while Tour stalwart Rory McIlroy looks to complete his career Grand Slam at +625 odds. DeChambeau and Rahm are both in the mix at 15-1.

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Falcons complete their first sand volleyball season | Sports

Congratulations to the Forest Lake Christian Falcons varsity sand volleyball team for ending the season on top! The Falcons finished first overall; they were undefeated as a team. The Falcons’ doubles A team was undefeated. The B team was six and one, and the C team went five and two. The Falcons faced off against […]

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Congratulations to the Forest Lake Christian Falcons varsity sand volleyball team for ending the season on top! The Falcons finished first overall; they were undefeated as a team. The Falcons’ doubles A team was undefeated. The B team was six and one, and the C team went five and two. The Falcons faced off against the John Adams Academy Patriots, Sierra Academy of Expeditionary Learning/Ghidotti Fire Wloves, Encina Bulldogs, and the St. Mary’s Rams.

Coach Emily O’Neill attributes the team’s success to their dedication to learning a new sport. “Every time they get a chance to be on that court, they are at lunch after school. Many of our kids play multiple sports, and they’ll be playing after those practices. The news of a sand team has spread like wildfire. We’re looking into developing a coed team as well. Very excited for next year!”



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Water polo coach accused of retaliation after abuse probe

On April 8, Stanford announced to investigation participants that an external investigator had been hired to conduct an investigation into men’s water polo head coach Brian Flacks for alleged retaliation against his players following an initial investigation that closed in February, clearing Flacks of emotional abuse allegations. Letters to the University sent between August and […]

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On April 8, Stanford announced to investigation participants that an external investigator had been hired to conduct an investigation into men’s water polo head coach Brian Flacks for alleged retaliation against his players following an initial investigation that closed in February, clearing Flacks of emotional abuse allegations.

Letters to the University sent between August and May by parents of players raised concerns about Flacks’ abusive behaviors, intimidation and retaliation. One letter considered by the University as a part of the first investigation, which was reviewed by The Daily, alleged that Flacks’ punishments included “public shaming and belittling, vicious and intense shouting, manipulative psychological mind games, and limiting playtime.”

Families and players now accuse Flacks of retaliation against the players who participated in the initial abuse investigation.

In a public statement made in April, Flacks’ attorney wrote, “He has been fully exonerated and this matter is appropriately closed. Any allegations of retaliation against players are as preposterous as they are false. It is unfortunate that such a false cloud should continue to hang over both the coach and Stanford as they both deserve better.”

Flacks — a UCLA water polo walk-on — served as head coach at Harvard Westlake High School’s Water Polo from 2011 until he was hired by Stanford in 2022. The Daily reached out to Flacks for comment but was told that he could not provide comment due to the ongoing investigation.

“When [my son] enrolled at Stanford and joined the Stanford water polo team, we entrusted both the University and the team with his physical and psychological well-being. We were profoundly disappointed,” a family formerly associated with the team wrote in a statement to The Daily. They chose to be anonymous for fear of retaliation against their family.

In April, two former and 13 current players wrote letters of support for Flacks following the launch of the second investigation. Water polo team captain CJ Indart ’25 wrote in a statement to The Daily that the letter “was written and signed without any involvement or pressure from the coaching staff. The individuals who signed said statement did so on their own volition.” 

30 parents of players also wrote and signed a letter of support for Flacks, writing that “a supermajority of parents support Brian Flacks.”

Danielle Pittman, whose son Riley Pittman ’25 was the team’s 2024 senior captain, labeled Flacks’ treatment as a case of “tough love” and likened him to former Alabama football coach Nick Saban.

“I don’t think it’s accurate to say [Flacks is] unfair. I’m not gonna say that kids didn’t get upset because I think athletes in all programs across the nation and in other countries get upset too. I just think it’s the nature of the beast,” Pittman said. 

The first investigation began in the fall following letters written to the University by parents of current and former players on the team. In one of the letters sent in September, which was reviewed by The Daily, parents alleged that “Flacks clearly does not believe in any ‘positive coaching’ and has said to the team he doesn’t believe in positive feedback. He does believe in practicing under constant and immense pressure, with only negative or critical feedback, and has demonstrated limited patience for any behaviors other than strict obedience to his authoritarian practices.” 

In a statement to the San Francisco Chronicle, a University spokesperson said that Flacks received a letter at the conclusion of the investigation, which “did not substantiate the claims that were raised” in the initial investigation.

The second investigation into alleged retaliation against players for sparking the first investigation came amid a wave of athletic staff turnover across sports departments. Just two weeks after the close of the first investigation, former athletic director Bernard Muir resigned. One month later, former head football coach Troy Taylor was fired due to an investigation into his bullying of female athletic staffers. 

Another participant in the investigation who chose to remain anonymous due to fear of retaliation raised questions about the independence of the investigators hired for both investigations. The initial abuse investigation was conducted by a law school friend of Stanford’s Deputy General Counsel. The ongoing investigation is being conducted a former attorney at Stanford’s Office of the General Counsel until 2024.

“It is difficult to think of an independent investigator that could be less independent than one who was a senior internal lawyer in Stanford’s Office of General Counsel until last year and worked for Stanford for five of the last 10 years,” the investigation participant said.

According to a parent letter written to the University, Flacks allegedly obtained confidential information from the first investigation’s reports, including information about which players took part in the first investigation. These players were promised confidentiality by the University.

The University and Flacks’ attorney denied this claim. In a statement to The Daily, the University wrote  that they “did not provide a copy of the report” to Flacks.

In a letter to the University used in the first investigation, parents also accused Flacks instructing the players to take the 2023 Anonymous Annual Survey, where athletes provide feedback on their athletic experience, in the presence of the coach. The letter further alleged that players were warned not to give negative feedback and were told to conduct the survey with Flacks in the room. 

A source close to Flacks who chose to remain anonymous due to the ongoing investigation called the claim “absolutely false.”

“In at least one [call with a parent], Coach Flacks represented that the Athletic Director told him his job was secure as long as the student-athletes were happy [sic]. To assure the parents that the student-athletes were happy, Coach Flacks further represented that the most recent Annual Survey of feedback from the student-athletes was the best one in 22 years,” a parent of a player wrote in a letter to the University. 

In an email to a parent reviewed by The Daily, Stanford’s assistant vice president for employee and labor relations Phung Truong wrote that she did not believe the survey would be conducted in 2024.

At least one player removed himself from the team due to the alleged hostile environment created by Flacks, according to March 30 letters to University administration and athletic directors that have been reviewed by The Daily. The University denied comment on this matter, citing the ongoing investigation.

“How many more need to be driven out, silenced, or retaliated against before Stanford takes action? These high achieving student-athletes deserve better. It’s time to acknowledge the hiring mistake — no one gets it right 100% of the time. It’s time for real accountability and leadership that reflects the values of Stanford: integrity, experience, and respect. These student-athletes deserve a coach who meets the highest standard — not one who undermines their well-being,” one of the investigation participants wrote in an email to The Daily.

Players and their families are still participating in interviews for the ongoing investigation.

This article has been updated to reflect that in addition to the student letters of support, 30 parents of players also signed a letter of support for Flacks.

This article has been updated to better reflect the content and the dates of the letters sent by parents to the University, as well as the timeline of the University’s second investigation. It has also been updated to include the timing of the Anonymous Annual Survey and to better reflect the information allegedly distributed regarding the initial investigation.



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Jones, Deal Highlight #20 Women’s Track & Field After First Day at NCAA Outdoor Championship

Story Links GENEVA, OHIO – The #20 Rowan Women’s Track & Field team finished day one of the 2025 NCAA Division III Outdoor Championships at the SPIRE Institute in Geneva, Ohio. UPDATED RESULTS Nyla Jones qualified for the 400 meter hurdles finals after the freshman placed ninth (1:02.36) in […]

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GENEVA, OHIO – The #20 Rowan Women’s Track & Field team finished day one of the 2025 NCAA Division III Outdoor Championships at the SPIRE Institute in Geneva, Ohio.

UPDATED RESULTS

Nyla Jones qualified for the 400 meter hurdles finals after the freshman placed ninth (1:02.36) in the preliminaries.

Izzy Deal was 12th in the javelin with a top mark of 38.92 meters.

Other action on Thursday saw the 4×400 relay disqualified in the prelims.

On Friday, Deal will be back at it as the graduate student competes in the shot put.

 

 



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Liam Danitz Advances to Men’s 200-Meter Final at the NCAA Outdoor Track and Field Championships

Story Links Hope College’s Liam Danitz will sprint after a national title for the second time this track and field season. The junior from West Branch, Michigan (Ogemaw Heights HS) qualified for the 200-meter finals at the NCAA Division III Outdoor Championships at the SPIRE Institute in Geneva, Ohio, near […]

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Hope College’s Liam Danitz will sprint after a national title for the second time this track and field season.

The junior from West Branch, Michigan (Ogemaw Heights HS) qualified for the 200-meter finals at the NCAA Division III Outdoor Championships at the SPIRE Institute in Geneva, Ohio, near Cleveland, on Thursday.

Danitz crossed the finish line in 21.19 seconds during prelims to finish second in his heat and fourth overall.

The fastest nine of 22 entrants qualified for the championship race on Saturday, May 24, at 3:40 p.m.

Defending national champion Sam Blakowski topped the field during prelims. The University of Wisconsin-La Crosse senior recorded a time of 20.93 seconds.

Saint Johns University (Minnesota) senior Kevin Arthur was the second-fastest at 21.07. Rowan University (New Jersey) freshman Rajahn Dixon was third at 21.13.

Danitz, a two-sport athlete who is also a starting defensive end on the Flying Dutchmen football team, seeks his second All-America honor on the track and field season.

In March, Danitz claimed All-America First Team accolades with a fifth-place effort at the NCAA Division III Indoor Championships in Rochester, New York.

 



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Varner Competes at NCAA Division III Outdoor Track & Field Championships

Story Links GENEVA, OH (May 22, 2025) — On Thursday afternoon, King’s College junior thrower Brandy Varner competed in the discus throw at the 2025 NCAA Division III Outdoor Track & Field Championships hosted by the SPIRE Institute in Geneva, OH. Varner posted a throw of 38.53 meters on her first attempt […]

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GENEVA, OH (May 22, 2025) — On Thursday afternoon, King’s College junior thrower Brandy Varner competed in the discus throw at the 2025 NCAA Division III Outdoor Track & Field Championships hosted by the SPIRE Institute in Geneva, OH.

Varner posted a throw of 38.53 meters on her first attempt to finish in the top 20 in the event. Augustana’s Charlotte Frere finished as the National Champion with a mark of 48.35 meters.

Varner was the first King’s National Qualifier since Justin Le Cadre reached the championship meet during the indoor season in 2021-22 in the men’s shot put and the first women’s qualifier since Cayle Spencer made the championship meet in the javelin throw in 2019. Varner represents the program’s 12th National Qualifier appearance and seventh individual since the program began varsity competition in 2015-16.


–MONARCHS–



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Missouri Tigers Volleyball to play Stanford in Columbia on ESPN in fall

Mizzou Volleyball will face women’s volleyball powerhouse Stanford this fall in Columbia on ESPN, the team announced Thursday. The match will take place Tuesday, Sep. 9 and be broadcast to a national audience as part of the brand new ‘Showdown at the Net’ challenge between the SEC and ACC. No time has been announce yet […]

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Mizzou Volleyball will face women’s volleyball powerhouse Stanford this fall in Columbia on ESPN, the team announced Thursday.

The match will take place Tuesday, Sep. 9 and be broadcast to a national audience as part of the brand new ‘Showdown at the Net’ challenge between the SEC and ACC. No time has been announce yet for the match.

The Tigers’ match was unveiled by ESPN as part of the wider announcement of the series and will be one of the showdown’s three matches broadcast on national television.

Mizzou is coming off one of the best seasons in program history, going 22-9 and reaching the Sweet Sixteen for the first time since 2017.

Dawn Sullivan and the Tigers return several notable players from that squad, including SEC Libero of the Year and Honorable Mention All-American Maya Sands and All-SEC Second Team setter Marina Crownover. The team also had one of the best transfer portal classes in the country, bringing in Tyrah Ariail from USC at middle blocker and Honorable Mention All-American Caylen Alexander at outside hitter from Hawai’i.

Reaching the second weekend of the NCAA Tournament was a remarkable turnaround for the program, which went 9-19 with a 2-16 SEC record the year prior to Sullivan’s arrival. The 2023 SEC Coach of the Year has quickly returned Mizzou to prominence, allowing for the team to garner the rare spotlight of a nationally televised match.

The Tigers are expected to be ranked in the preseason top 25 poll, and could possibly find themselves as high as the top 15. Meanwhile, Stanford will likely be ranked in the top 10 entering this season.

The Cardinal reached the Elite Eight last season before falling to national finalist Louisville. They are a member of the sport’s elite with nine national titles and 23 appearances in the Final Four, both of those most recently coming in 2019.

Stanford has reached the Elite Eight each of the past three seasons and returns multiple key players, including First Team All-American Ella Rubin at outside hitter.

This match has the potential to become the highest-ranked contest Mizzou Volleyball has played at the Hearnes Center in years and will come with great expectations given the national audience that will watch these teams battle it out.

No matter the outcome, one thing is clear: Dawn Sullivan and the Tigers have cemented themselves back on the national stage.



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