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Unilever Commits To Sport With Rugby World Cup Partnership

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Unilever Commits To Sport With Rugby World Cup Partnership

Unilever, a global goods manufacturer, has solidified its commitment to the sports sector by announcing a partnership with World Rugby, marking its entry as an official partner of all Rugby World Cup events through to 2029.

This strategic multi-tournament agreement will see Unilever’s personal care products, including notable brands like Dove, prominently featured at the upcoming 2027 Rugby World Cup, which is set to take place in Australia.

The partnership kicks off this summer with the 2025 Women’s Rugby World Cup, hosted in England, and will conclude with the following Women’s Rugby World Cup in Australia four years later.

Michel Poussau, the CRO at World Rugby, commented on the significance of this partnership, stating that it arrives during a pivotal time for rugby as the women’s game continues to accelerate in popularity.

Poussau expressed confidence that Unilever’s dual commitment to both the men’s and women’s Rugby World Cups will play a crucial role in delivering exceptional events, designed to inspire both players and fans. Poussau further highlighted the ambition to make the 2025 Women’s Rugby World Cup the most memorable event to date.

The upcoming tournament has generated significant interest, with 275,000 tickets already sold, a figure that doubles the total from the 2021 event in New Zealand.

This spike in enthusiasm offers Unilever an opportunity to leverage its association with rugby, enhancing brand visibility and engagement as it seeks to connect with a wider audience.

This partnership adds to Unilever’s growing portfolio of sports sponsorships, which aims to heighten its brand presence across various platforms.

Recently, the company reaffirmed its long-standing relationship with UEFA by extending its sponsorship for the UEFA Women’s EURO 2025 tournament, in addition to holding rights for UEFA EURO 2024.

Unilever’s involvement also spans further than UEFA, with partnerships in place for FIFA competitions, including the 2026 Men’s World Cup, the 2027 Women’s World Cup, as well as the CAF Africa Cup of Nations.

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The College Football Playoff Committee took the messy route, but still landed on the right bracket

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If you want to hammer the College Football Playoff Committee for taking the scenic route on the way to the final bracket reveal, go ahead. That wasn’t the path many of us would have taken, especially if the goal were to set a clear expectation of what the final CFP bracket would look like.

Through more than a month of nationally televised CFP rankings shows, the Committee insisted on keeping Notre Dame slotted ahead of Miami. It didn’t matter that Miami possessed a head-to-head win and an identical record. The Committee told us repeatedly that it felt Notre Dame was better. As a result, we believed that’s what the people in that conference room in Grapevine, Texas, would do at the end.

They didn’t. On Sunday, when the final bracket featured Miami and not Notre Dame, it caused confusion and frustration. No, it was a shock. People couldn’t fathom how two idle teams could be flipped on Selection Sunday when neither team played during championship weekend.

We’ll get into why that happened later, but here’s the important thing: It’s not about the journey, it’s about the destination. And the destination was unequivocally correct. The games still matter and the notions of what we — or the people on the Committee — think would happen in the future didn’t come into play, even if we spent the last month thinking they would.

Miami couldn’t have been left out of the bracket while maintaining the integrity of the games. Had the CFP Committee included Notre Dame and not Miami, what they think would have taken priority over what happened on the field. Notre Dame and Miami’s resumes were similar enough that the result of the game had to matter the most. It couldn’t be ignored. It wasn’t.

If it wound up being ignored, that would have thrown the selection process into a chaotic world where the Committee members could veer from the guardrails — the games – and do whatever they want. So for at least another year, we get to live in a world where the CFP Committee leaned on the results of the games more than personal notions.

If you want to get into why the CFP Committee made this harder on themselves, that’s fine. They could have ranked Miami higher from the get-go, which would have stripped away all of the shock and confusion Notre Dame fans are feeling right now. The Committee made this harder for no reason.

So what’s the explanation for how the jump happened?

“Not until they really got to close proximity — side by side — with the move with BYU were we able to evaluate just those two teams. We always had someone between them,” CFP Committee chair Hunter Yurachek said on ESPN’s broadcast.

It’s all nonsense. How the CFP Committee could ignore the result of that game until its final deliberations doesn’t really make sense. If you’re questioning the process, please do it. There are plenty of holes to poke. But poking the process after the results are right is much better than poking the process after unjust results.

That brings us to Alabama, which got in despite losing to Florida State at the beginning of the year and getting blown off the field by Georgia in the SEC title game Saturday. Why didn’t Notre Dame and Miami go? How did Alabama get in still? Well, it all came back to who you beat.

Yes, Alabama had one more loss than Notre Dame. But its strength of schedule — which ranked No. 11 in comparison to Notre Dame at No. 42 and Miami at No. 44 — carried the day. Contrary to the propaganda the SEC dispersed last year about being penalized for playing tougher schedules, Alabama was actually forgiven for the extra loss because it beat Georgia during the regular season. That’s the benefit of playing in a tougher conference. You get a mulligan.

People have reason to be upset because of the unorthodox path the CFP Committee took.

But leaving Miami out in favor of Notre Dame would have been a miscarriage of justice. Feelings would have taken precedence over results, which ultimately means seasons could be simulated and teams could be slotted based on data.

This CFP Committee, more than others in the past, felt erratic. It felt like this Committee could have done something unconventional. But at the end of the road, it did what was right.

Even if you’re angry, be happy about that.



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Major changes predicted after controversial College Football Playoff decision

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Whatever decisions the College Football Playoff selection committee eventually make, there seems to always be some form of controversy, and the 2025 bracket was no different after a consequential decision between Miami and Notre Dame.

With that controversy in mind, ESPN college football announcer Chris Fowler believes the playoff format and selection process could undergo yet more reform in the future.

More change could be on the way

“This is a bracket that’s going to be talked about forever. And not just because Notre Dame got excluded. But because of the framework that created the choices that the committee had to make,” Fowler said on Sunday’s selection show.

Fowler pointed to the “tweak” the College Football Playoff made a year ago, when it ended the confusing distinction between seeding and ranking, and believes another structural alteration could follow after this year’s dilemma.

“There’s going to be something more than a tweak going forward because all of a sudden, inclusivity, which most people in the sport think is a pretty good idea…

“Inclusivity sounds good until teams like Notre Dame and Texas and Vanderbilt get squeezed out. Then people have a serious problem with it.” he said.

Notre Dame felt it coming

Schools take a brave face in public when they have a chance to make the playoff, but the reality behind the scenes is often a little more nerve-racking.

Fowler added: “This is one we’re going to talk about for a long, long time. If you’re Notre Dame, you’re crushed. They were worried about this.” 

“I know they projected confidence, but there was a lot of unease on the part of Marcus Freeman and others because they saw them drop last week and now in consecutive weeks without playing, they have dropped in the rankings. And it ends up costing them despite a 10-game winning streak to finish the season.” 

Miami over Notre Dame was the right call

Notre Dame had been ranked ahead of Miami in the College Football Playoff rankings until Selection Day itself, when they swapped the Irish for the lower-ranked Hurricanes at the most crucial moment.

Still, despite whatever criticism there may be around the selectors’ decision-making process or timing, what happened on the field still should trump everything else, the ESPN veteran says.

“I have no problem with Miami getting in based on the head-to-head, even though it was early in the season,” Fowler said. 

“They won that game at the line of scrimmage… That was real. It was a late field goal that won it, but it still matters. And I think has to matter, or there’s no incentive to schedule any kind of meaningful non-conference game. 

“That’s not the committee’s job to protect that, or the committee’s job to protect with a sentimental eye [the] conference championship games, but those are also in danger, as we know, going forward.”

Read more from College Football HQ



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Major college football program declines bowl game bid after losing head coach

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The Iowa State Cyclones will not play a postseason bowl game after all.

Iowa State (8-4) has reportedly declined a bowl bid as the program moves immediately into a coaching transition that accelerated this week, multiple people familiar with the situation told On3.

The decision arrived after Matt Campbell accepted the Penn State job, and Iowa State named Washington State’s Jimmy Rogers to replace him.

The Sun Belt fined Marshall $100,000 after it withdrew from the Independence Bowl in 2024 because of a mass player exodus.

The Big 12 itself has fined member schools previously in 2025 for other infractions, so financial penalties or public reprimands are within the conference’s authority.

The Big 12 will formally review Iowa State’s decision and consult with bowl partners to determine a potential fine or punishment. 

The Cyclones opened the 2025 season 5-0 and at one point reached the national rankings, but a four-game midseason slide pushed them off that path.

The team recovered with late wins over TCU, Kansas, and Oklahoma State and reached bowl eligibility with a 20-17 road victory at TCU on November 8.

The season finished at 8-4 overall and 5-4 in conference play.

Iowa State Cyclones quarterback Rocco Becht.

Stillwater, Oklahoma, USA; Iowa State Cyclones quarterback Rocco Becht (3) passes during the second half against the Oklahoma State Cowboys at Boone Pickens Stadium. | William Purnell-Imagn Images

The reported decision to decline a bowl is tied directly to off-field upheaval.

Campbell’s move to Penn State and the subsequent arrival of Rogers left Iowa State confronting immediate questions about who would coach a bowl game, which assistants would stay for postseason preparation, and how roster availability might be affected amid late-season transfers and staff turnover.

Initial reporting cites those uncertainties, along with the program’s desire to pivot quickly toward building for 2026, as the rationale for opting out.

This choice comes on the heels of a similar development earlier in the week: Kansas State, another bowl-eligible Big 12 team, informed the conference it would not accept a bowl invite.

Read More at College Football HQ

  • Nick Saban sends strong message on head coach replacing James Franklin at Penn State

  • ‘College GameDay’ announces celebrity guest picker for SEC Championship game

  • Kirk Herbstreit reacts to ESPN College GameDay’s historic reveal

  • Andy Reid reportedly involved in coaching candidate rejecting Penn State





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Notre Dame football only hurts itself by opting out of bowl

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Updated Dec. 7, 2025, 6:24 p.m. ET





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Booger McFarland calls out historical college football program for skipping bowl game

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The College Football Playoff has changed basically everything about college football. If there was any doubt on that front, Sunday’s bowl selection situation provided plenty of proof. Several lower-tier power conference teams turned down bowls, leading to several previously ineligible 5-7 teams being offered bowls only for those teams to turn down bowls. But that whole fiasco was a relatively minor issue compared with the day’s biggest story.

Booger McFarland Goes Old School

While ESPN analyst Booger McFarland has covered college football for over a decade and a half and is aware of all the new shifts in the game, he is at heart still something of an old-school guy. Behind the successful broadcaster lies a nasty former defensive lineman who is nicknamed “Booger” after all. And McFarland’s sensibilities were justly set askew by the Notre Dame Fighiting Irish.

Notre Dame Drops Out

After being the first team out of the College Football Playoff field, Notre Dame turned down an opportunity to play in a bowl game. Reportedly offered a slot in the Pop Tarts Bowl against a BYU team that was the second team out of the CFP field, the Irish instead decided to take their metaphorical ball and go home. Enter Booger with some truth bombs.

Booger’s Thoughts

McFarland elaborated in another Tweet, stating, “I understand Notre Dame being upset about the playoff but to throw a pity party and not play in a bowl game is quite a new precedent for a 10-2 football team.” In yet another Tweet, he sarcastically suggested that Notre Dame’s behavior was “really teaching the kids a great lesson.”

Florida State Stayed In

This situation is virtually unprecedented. In 2023, an undefeated Florida State team was turned down by the then-four team CFP. Amid much hand-wringing, No. 5 Florida State ended up in the Orange Bowl, where they (without starting QB Jordan Travis due to injury) were waxed 63-3 by Georgia. That said, embrassing as that performance was, Florida State did show up and play the game.

Other Bowl Dropouts

Kansas State and Iowa State also both turned down bowl bids. 8-4 Iowa State is in the midst of a coaching transition after Matt Campbell headed to Penn State and new coach Jimmy Rogers is newly hired. Likewise, Kansas State saw Chris Kleiman retire and Collin Klein begin his own tenure. Both schools were reportedly fined $500,000 by the Big 12 for turning down bowl bids.

No other team has had the audacity to say “CFP or bust” like Notre Dame. Whatever tweaks the CFP will make after a controversial season, to have teams diving out of bowls over a perceived slight is an issue that will certainly be considered. It doesn’t sound like Booger McFarland will forget Notre Dame’s decision anytime soon.





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Notre Dame AD calls College Football Playoff rankings an ‘absolute joke’ after Irish CFP snub

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There was no way everyone was going to be happy with the final College Football Playoff rankings. In the wake of the conference championship games, it was clear that three teams, Notre Dame, Miami, and Alabama, were competing for two at-large spots. In the end, it was the Irish who got left out.

In the wake of that snub, Notre Dame athletic director Pete Bevacqua ripped the selection committee, calling the rankings an “absolute joke.” Further, he’d add that the program is shocked to be left as the First Team Out.

“My feelings and the feelings here are just shock and, really, an absolute sense of sadness for our student-athletes,” Pete Bevacqua told Yahoo Sports on Sunday. “Overwhelming shock and sadness. Like a collective feeling that we were all just punched in the stomach.”

Notre Dame had entered the weekend ranked ahead of Miami, despite losing to the Hurricanes in Week 1. At No. 10 and with the Hurricanes at No. 12, the Irish sat right on the cut line. That all changed over the weekend, as BYU lost, dropping them in the rankings. That led to a direct comparison between Notre Dame and Miami, which is when head-to-head finally became a factor. Meanwhile, Alabama lost over the weekend but didn’t slip from No. 9 at all.

For Notre Dame and Bevacqua, it was inexplicable. In fact, the College Football Playoff even feels stolen to them.

“There is no explanation that could possibly be given to explain the outcome,” Bevacqua said. “As I said to Marcus [Freeman], one thing is for sure: Any rankings or show prior to this last one is an absolute joke and a waste of time. Why put these young student-athletes through these false emotions just to pull the rug out from underneath them having not played a game in two weeks and then a group of people in a room shatter their dreams without explanation? We feel like the Playoff was stolen from our student-athletes.”

Hunter Yurachek, the chair of the selection committee, spoke on ESPN shortly after the rankings came out as well. There, he did his best to explain the decision-making process.

“The first move in that (decision-making process) was we felt like the way BYU performed in their (Big 12) championship game with a second loss to Texas Tech in a similar fashion was worthy of Miami moving of them in the rankings. And once we moved Miami ahead of BYU, then we had that side-by-side comparison that everybody has been hungering for with Notre Dame and Miami,” Yurachek said on ESPN.

“And when you looked at those teams on paper, they’re almost equal in their schedule strength, their common opponent, the results against their common opponent. But the one metric that we had to fall back on again was the head to head. I charged the committee members to go back and watch that game again, the Miami-Notre Dame game because it was so far back, and we got some interesting debate from our coaches on what that game looked like as they watched it. With that in mind, we gave Miami the nod over Notre Dame in that 10th spot.”

ESPN’s Rece Davis would counter, wondering why this was the first time head-to-head seemed to matter in this discussion. However, again, Yurachek explained it wasn’t discussed until BYU fell from No. 11, making them directly next to one another in the rankings. That process would seemingly become the issue that Davis took issue with. Given that Bevacqua feels the Playoff was stolen from Notre Dame, it appears that frustration isn’t unique to him.

Bevacqua would go on to explain to ESPN that there is frustration with the process. On top of that, they’ve not yet considered what their bowl future is going to look like.



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