NIL
USC Trojans Ink New Partnership That Will Have Massive NIL Implications
The USC Trojans have completely revamped the way that they are going about athletics. Since Jen Cohen became the athletic director in August of 2023, she has begun reshaping the athletic department and bringing a forward-thinking approach. That came to a head again today with the announcement that USC has partnered with Learfield on a […]


The USC Trojans have completely revamped the way that they are going about athletics. Since Jen Cohen became the athletic director in August of 2023, she has begun reshaping the athletic department and bringing a forward-thinking approach.
That came to a head again today with the announcement that USC has partnered with Learfield on a 15-year multimedia deal.
USC Trojans And Learfield Ink 15-Year Multimedia Deal
The partnership is set to begin in July 2026 and will undoubtedly take the USC Trojans’ NIL efforts even further while providing new revenue generation, multimedia rights, and fan engagement solutions.
At the moment, Learfield has a few initiatives already ingrained on campus, including Paciolan’s ticketing and SIDEARM Sports fan engagement platform. This new partnership will be an extension and elevation of those already fantastic services.
“We are thrilled to announce this transformational partnership with Learfield and to leverage their innovation and expertise in our work to win the new era of college athletics,” USC Trojans Charles Griffin Cale Director of Athletics, Jen Cohen said. “Learfield’s combination of cutting-edge solutions, forward-thinking revenue-generation strategies, and collaborative leadership and focus will be invaluable in our work to better engage new and existing fans, promote and expand the iconic USC brand, and to generate the resources needed to maximize our investment in student-athletes. From increased storytelling and NIL opportunities for student-athletes, to providing world-class experiences for our fans in every engagement, this partnership will elevate our entire institution and help ensure USC remains the place to be for student-athletes to reach their fullest potential in all they do for years to come.”
Learfield is one of the largest and most recognized media and technology platforms in college athletics. They have ties and partnerships with over 1,200 collegiate institutions and over 12,000 local and national brands.
More News: USC Trojans Prepare For A Massive Week Of Official Visitors, Full Recruit List
They are able to leverage data sets and relations with fans and brands to drive revenue, growth, and brand awareness, creating huge opportunities in this new NIL space.
Last year, Learfield Studios generated over 1.2 billion impressions and garnered $50 million in branded content revenue.
“We’re ecstatic to collaborate with Jen and her team to revolutionize their business with innovative revenue generation solutions,” said Kim Damron, President of Sports Properties at Learfield. “As the industry leader in revenue monetization services, we are passionate about leveraging our vast resources and expertise to deliver pioneering sponsorships, dynamic NIL programs, and next-level fan engagement that drive greater opportunities for one of the most prestigious programs in college athletics.”
While this is obviously a huge partnership in terms of the NIL opportunities and continued funding for their recruiting efforts, it is also going to be instrumental in fan engagement and the game-day experience.
One thing that USC has been lacking as of late is a top-notch game-day atmosphere, speaking more of pre-game. A company like Learfield can spearhead new initiatives that can activate new experiences and grow the younger fan base for USC Athletics.
The USC Trojans continue to prove that they are the pLAce to be.
NIL
Wisconsin, NIL collective sue Miami, allege tampering to land football recruit
The University of Wisconsin and its NIL collective VC Connect filed a joint lawsuit on Friday against the University of Miami alleging it knowingly induced one of the Badgers’ football players to abandon a lucrative name, image and likeness contract to play for the Florida this upcoming season. Allegations of tampering rarely get to this […]

The University of Wisconsin and its NIL collective VC Connect filed a joint lawsuit on Friday against the University of Miami alleging it knowingly induced one of the Badgers’ football players to abandon a lucrative name, image and likeness contract to play for the Florida this upcoming season.
Allegations of tampering rarely get to this level and the 23-page lawsuit, which was filed in state court in Wisconsin and obtained by The Associated Press, is unusual. Depending on its resolution, it could have a a wider impact on future NIL deals across college athletics.
The player in question in the filing is referred to only as “Student-Athlete A.” But the case summary describes facts that line up with the situation involving cornerback Xavier Lucas, who last December announced his plans to enter the transfer portal.
Shortly afterward, Darren Heitner, who has been representing Lucas, indicated that Wisconsin was refusing to put Lucas’ name in the portal and that it was hindering his ability to talk with other schools. In January, Heitner announced that Lucas would be playing for Miami this fall.
The situation is fallout from the rapid changes engulfing college athletics, specifically a combination of two things: Athletes went to court and won the ability to transfer with much more freedom and the 2021 NCAA decision clearing the way for them to strike NIL endorsement deals now worth millions of dollars. That has changed the recruiting landscape and forced the issue of contracts and signed commitments to the fore.
“Indeed, student-athletes’ newfound NIL rights will be rendered meaningless if third parties are allowed to induce student-athletes to abandon their contractual commitments,” a portion of the lawsuit reads.
Wisconsin said in January that it had credible information that Miami and Lucas made impermissible contact with each other before the former Badgers cornerback decided to transfer.
Wisconsin and VC Connect allege that the inducement for Lucas to attend Miami happened within days of him entering his NIL agreement to play for the Badgers, and that they incurred substantial monetary and reputational harm. The lawsuit seeks unspecified monetary damages and “a declaration that Miami’s conduct directed towards Student-Athlete A constituted tampering.”
A message left with the University of Miami seeking comment was not immediately returned. In a text message Friday, Heitner declined to comment on the lawsuit but he said that Lucas still plans to attend Miami and play football.
Wisconsin said it had the support of its leadership and the Big Ten Conference in filing the lawsuit, noting its commitment to “ensuring integrity and fundamental fairness in the evolving landscape of college athletics.”
“While we reluctantly bring this case, we stand by our position that respecting and enforcing contractual obligations is essential to maintaining a level playing field,” the statement said. “In addition to our legal action, we will continue to be proactive to protect the interests of our student-athletes, our program and the broader collegiate athletics community.
Lucas, who is from Pompano Beach, Florida, had 12 tackles, an interception and a sack as a freshman for Wisconsin last season.
Heitner said that Lucas hasn’t received any money from Wisconsin and therefore owes no money to the school. Heitner also argued that Wisconsin had violated an NCAA bylaw by not entering Lucas into the transfer database within two business days of the player’s request.
Wisconsin issued a statement at the time saying it hadn’t put Lucas’ name in the portal because he had entered a two-year binding NIL agreement.
In April, the surprise transfers of brothers Nico and Madden Iamaleava from Tennessee to UCLA prompted fresh questions about contracts and buyouts.
Nico Iamaleava, who led Tennessee to the College Football Playoff last season, walked away from a reported $2.4 million NIL contract. Arkansas freshman quarterback Madden Iamaleava entered the portal after spring practices wrapped up.
Arkansas athletic director Hunter Yurachek released a statement indicating he would support efforts by the Razorbacks’ NIL collective to enforce buyout clauses in athlete contracts. Iamaleava reportedly had a contract valued at $500,000 upon signing with Arkansas.

FILE – Camp Randall Stadium is seen during an NCAA college football game between Wisconsin and Miami of Ohio, Sept. 12, 2015, in Madison, Wis.
http://accesswdun.com/article/2025/6/1292161/wisconsin-nil-collective-sue-miami-allege-tampering-to-land-football-recruit
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NIL
Wisconsin sues Miami for poaching player under NIL contract
The University of Wisconsin and its NIL collective VC Connect filed a joint lawsuit on Friday against the University of Miami alleging it knowingly induced one of the Badgers’ football players to abandon a lucrative name, image and likeness contract to play for the Florida-based school this upcoming season. The 23-page suit, which was filed […]

The University of Wisconsin and its NIL collective VC Connect filed a joint lawsuit on Friday against the University of Miami alleging it knowingly induced one of the Badgers’ football players to abandon a lucrative name, image and likeness contract to play for the Florida-based school this upcoming season.
The 23-page suit, which was filed in state court in Wisconsin and obtained by The Associated Press, could have a a wider impact on future NIL deals across college athletics.
The player in question in the filing is referred to only as “Student-Athlete A.” But the case summary describes facts that line up with the situation involving cornerback Xavier Lucas, who last December announced his plans to enter the transfer portal.
Shortly afterward, Darren Heitner, who has been representing Lucas, indicated that Wisconsin was refusing to put Lucas’ name in the portal and that it was hindering his ability to talk with other schools. In January, Heitner announced that Lucas would be playing for Miami this fall.
The situation is fallout from the rapid changes engulfing college athletics, specifically a combination of two things: Athletes went to court and won the ability to transfer with much more freedom and the 2021 NCAA decision clearing the way for them to strike NIL endorsement deals now worth millions of dollars. That has changed the recruiting landscape and forced the issue of contracts and signed commitments to the fore.
“Indeed, student-athletes’ newfound NIL rights will be rendered meaningless if third parties are allowed to induce student-athletes to abandon their contractual commitments,” a portion of the lawsuit reads.
Wisconsin said in January that it had credible information that Miami and Lucas made impermissible contact with each other before the former Badgers cornerback decided to transfer.
Wisconsin and VC Connect allege that the inducement for Lucas to attend Miami happened within days of him entering his NIL agreement to play for the Badgers, and that they incurred substantial monetary and reputational harm. The lawsuit seeks unspecified monetary damages and “a declaration that Miami’s conduct directed towards Student-Athlete A constituted tampering.”
A message left with the University of Miami seeking comment was not immediately returned. In a text message Friday, Heitner declined to comment on the lawsuit but he said that Lucas still plans to attend Miami and play football.
Wisconsin said it had the support of its leadership and the Big Ten Conference in filing the lawsuit, noting its commitment to “ensuring integrity and fundamental fairness in the evolving landscape of college athletics.”
“While we reluctantly bring this case, we stand by our position that respecting and enforcing contractual obligations is essential to maintaining a level playing field,” the statement said. “In addition to our legal action, we will continue to be proactive to protect the interests of our student-athletes, our program and the broader collegiate athletics community.
Lucas, who is from Pompano Beach, Florida, had 12 tackles, an interception and a sack as a freshman for Wisconsin last season.
Heitner said that Lucas hasn’t received any money from Wisconsin and therefore owes no money to the school. Heitner also argued that Wisconsin had violated an NCAA bylaw by not entering Lucas into the transfer database within two business days of the player’s request.
Wisconsin issued a statement at the time saying it hadn’t put Lucas’ name in the portal because he had entered a two-year binding NIL agreement.
In April, the surprise transfers of brothers Nico and Madden Iamaleava from Tennessee to UCLA prompted fresh questions about contracts and buyouts.
Nico Iamaleava, who led Tennessee to the College Football Playoff last season, walked away from a reported $2.4 million NIL contract. Arkansas freshman quarterback Madden Iamaleava entered the portal after spring practices wrapped up.
Arkansas athletic director Hunter Yurachek released a statement indicating he would support efforts by the Razorbacks’ NIL collective to enforce buyout clauses in athlete contracts. Iamaleava reportedly had a contract valued at $500,000 upon signing with Arkansas.
___
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NIL
Wisconsin Sues Miami for ‘Tampering’ With Football Transfer
Wisconsin Sues Miami for ‘Tampering’ With Football Transfer Privacy Manager Link 0

NIL
James Franklin wants transfer portal closed until after college football season
If there is one thing the majority of college football coaches can agree on, it’s that the sport’s calendar does not much too much sense. Particularly when it comes to the NCAA transfer portal. Players are open to leave programs while the season is still ongoing. And in the case of Penn State, while alive […]

If there is one thing the majority of college football coaches can agree on, it’s that the sport’s calendar does not much too much sense. Particularly when it comes to the NCAA transfer portal. Players are open to leave programs while the season is still ongoing. And in the case of Penn State, while alive for a national championship.
James Franklin is one of many who have now called for the winter window to be moved. He spoke on the topic recently via The Triple Option, arguably having the weirdest experience of them all. Penn State was in the College Football Playoff and Franklin’s staff is conducting exit interviews.
“We’re having these conversations during the playoffs,” Franklin said. “I’m trying to retain my team during the playoffs. That’s the challenge. We’re trying to get rid of this so you don’t have the transfer portal open during the playoffs. We should be totally focused on trying to win a championship and instead, I’m having conversations to try to keep the team together.”
Penn State might have had the biggest name leave while still in the race. Backup quarterback Beau Pribula stepped away from the team once the transfer portal was open. Had something happened to Drew Allar during the Nittany Lions’ run, the usual backup would not have been available.
But Pribula felt the need to get a head start on his future. Otherwise, there is no guarantee of what could be available by the time Penn State was done playing in the middle of January.
Dates for the 2025-2026 winter transfer portal window have not officially been released. Last year saw things open up right after conference championship week until Dec. 28. Players who were still in the CFP were given special exemptions and provided the opportunity to enter for a few days after being eliminated.
Franklin wants to get rid of the whole process and pick a date once the season is over. Jan. 19 is the day of the national championship game this season, as Hard Rock Stadium in Miami plays host. Penn State is one of the favorites to not only get there but potentially win the whole thing. Roster retention Franklin did while still competing last season paid off in a big way.
Not having to worry about the transfer portal along the way is something Franklin desires. You have to imagine he is not alone, either, across the college football world.
NIL
Oregon softball signs Addison Amaral, 2-time All-ACC shortstop from Notre Dame
On Friday Oregon softball coach Melyssa Lombardi signed Addison Amaral, a shortstop from Salinas, California who played her first two seasons at Notre Dame University . Amaral led the Irish in nearly every offensive category in 2025, tops on the team in “batting average, runs, hits, doubles, home runs, RBI, total bases, slugging percentage, walks, […]

On Friday Oregon softball coach Melyssa Lombardi signed Addison Amaral, a shortstop from Salinas, California who played her first two seasons at Notre Dame University .
Amaral led the Irish in nearly every offensive category in 2025, tops on the team in “batting average, runs, hits, doubles, home runs, RBI, total bases, slugging percentage, walks, on-base percentage, and sacrifice flies,” according to Softball America.
She hit .365 as a sophomore with nine home runs and 43 RBI. Amaral fills a critcal need for Lombardi and the team, replacing Gold Glove shortstop Paige Sinicki, a senior who just signed an AUSA pro contract.
Amaral had 31 offers in the portal since entering on May 21.
Notre Dame SS Addison Amaral has entered the transfer portal.
A two-time all-ACC selection, Amaral owns a career .352 batting average with 19 home runs, 26 doubles, 96 RBIs, and 60 runs scored. pic.twitter.com/XlMQavu0Fq
— Justin McLeod (@justfactsmaam) May 22, 2025
She comes by her athletic talent naturally but the hard work is all hers. Her father Chad played football at Santa Clara. At Notre Dame High School in Salinas she earned all-state honors as a senior with 99 hits and 23 career home runs.
“Addison Amaral does it again!”
2nd 2-run homer of the day for Addi
ACCNX | @AddisonAmaral pic.twitter.com/g5x9XGMFfG
— Notre Dame Softball (@NDsoftball) April 19, 2025
She’s the second Northern California addition for the Ducks this June, joining versatile power-hitting utility player Elon Butler from San Jose and the Cal Bears, who signed with the team on Wednesday.
For Duck fans, it’s great to see that the House Settlement and impending revenue shakeup hasn’t slowed momentum in the program. Coach Lombardi talks about Version 8, her vision for the 2026, building on the success of this year’s 54-10 squad that won the Big Ten Championship, came back to beat Stanford in the Eugene Regional and Liberty in the Super Regional.
The Ducks will have pitchers Lyndsey Grein and Elise Sokolsky back, plus these two big bats from the portal. The fabulous freshmen who played so well this season return, first baseman Rylee McCoy, designated player Stefini Ma’ake, catcher Emma Cox, second baseman Kaylynn Jones, all full-time starters.
Slap-hitting specialist Jones hit .345 batting out of the eighth spot for the Ducks, with 23 walks and 16 stolen bases. She’s a great candidate to lead off next year with Kai Luschar graduated. McCoy and Ma’ake combined to blast 33 home runs (19 and 14 respectively) with 113 RBI (59, 54.)
Cox was a rock behind the plate for the Ducks, chipping in eight home runs and 34 RBI. Slick-fielding third basemen Katie Flannery, a junior-to-be from Birmingham, Alabama returns also, 97 assists and eight double plays in 2025.
Read More:
NIL
Wisconsin, NIL collective sue Miami, allege tampering and NIL inducements | News, Sports, Jobs
FILE – Camp Randall Stadium is seen during an NCAA college football game between Wisconsin and Miami of Ohio, Sept. 12, 2015, in Madison, Wis. (AP Photo/Aaron Gash, File) The University of Wisconsin and its NIL collective VC Connect filed a joint lawsuit on Friday against the University of Miami alleging it knowingly induced one […]


FILE – Camp Randall Stadium is seen during an NCAA college football game between Wisconsin and Miami of Ohio, Sept. 12, 2015, in Madison, Wis. (AP Photo/Aaron Gash, File)
The University of Wisconsin and its NIL collective VC Connect filed a joint lawsuit on Friday against the University of Miami alleging it knowingly induced one of the Badgers’ football players to abandon a lucrative name, image and likeness contract to play for the Florida school this upcoming season.
Allegations of tampering rarely get to this level and the 23-page lawsuit, which was filed in state court in Wisconsin and obtained by The Associated Press, is unusual. Depending on its resolution, it could have a a wider impact on future NIL deals across college athletics.
The player in question in the filing is referred to only as “Student-Athlete A.” But the case summary describes facts that line up with the situation involving cornerback Xavier Lucas, who last December announced his plans to enter the transfer portal.
Shortly afterward, Darren Heitner, who has been representing Lucas, indicated that Wisconsin was refusing to put Lucas’ name in the portal and that it was hindering his ability to talk with other schools. In January, Heitner announced that Lucas would be playing for Miami this fall.
The situation is fallout from the rapid changes engulfing college athletics, specifically a combination of two things: Athletes went to court and won the ability to transfer with much more freedom and the 2021 NCAA decision clearing the way for them to strike NIL endorsement deals now worth millions of dollars. That has changed the recruiting landscape and forced the issue of contracts and signed commitments to the fore.
“Indeed, student-athletes’ newfound NIL rights will be rendered meaningless if third parties are allowed to induce student-athletes to abandon their contractual commitments,” a portion of the lawsuit reads.
Wisconsin said in January that it had credible information that Miami and Lucas made impermissible contact with each other before the former Badgers cornerback decided to transfer.
Wisconsin and VC Connect allege that the inducement for Lucas to attend Miami happened within days of him entering his NIL agreement to play for the Badgers, and that they incurred substantial monetary and reputational harm. The lawsuit seeks unspecified monetary damages and “a declaration that Miami’s conduct directed towards Student-Athlete A constituted tampering.”
A message left with the University of Miami seeking comment was not immediately returned. In a text message Friday, Heitner declined to comment on the lawsuit but he said that Lucas still plans to attend Miami and play football.
Wisconsin said it had the support of its leadership and the Big Ten Conference in filing the lawsuit, noting its commitment to “ensuring integrity and fundamental fairness in the evolving landscape of college athletics.”
“While we reluctantly bring this case, we stand by our position that respecting and enforcing contractual obligations is essential to maintaining a level playing field,” the statement said. “In addition to our legal action, we will continue to be proactive to protect the interests of our student-athletes, our program and the broader collegiate athletics community.
Lucas, who is from Pompano Beach, Florida, had 12 tackles, an interception and a sack as a freshman for Wisconsin last season.
Heitner said that Lucas hasn’t received any money from Wisconsin and therefore owes no money to the school. Heitner also argued that Wisconsin had violated an NCAA bylaw by not entering Lucas into the transfer database within two business days of the player’s request.
Wisconsin issued a statement at the time saying it hadn’t put Lucas’ name in the portal because he had entered a two-year binding NIL agreement.
In April, the surprise transfers of brothers Nico and Madden Iamaleava from Tennessee to UCLA prompted fresh questions about contracts and buyouts.
Nico Iamaleava, who led Tennessee to the College Football Playoff last season, walked away from a reported $2.4 million NIL contract. Arkansas freshman quarterback Madden Iamaleava entered the portal after spring practices wrapped up.
Arkansas athletic director Hunter Yurachek released a statement indicating he would support efforts by the Razorbacks’ NIL collective to enforce buyout clauses in athlete contracts. Iamaleava reportedly had a contract valued at $500,000 upon signing with Arkansas.
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