NIL
Utah Athletic Director Going for ‘Maximum Distribution’ in House Settlement
Earlier this year, Utah football coach Kyle Whittingham said he surely lost recruits and current players due to NIL deals at other schools. The Utes are hoping that revenue sharing through the House vs. NCAA settlement can help balance out the playing field. The Big 12 annual meetings wrapped up in Orlando on Friday and […]

Earlier this year, Utah football coach Kyle Whittingham said he surely lost recruits and current players due to NIL deals at other schools.
The Utes are hoping that revenue sharing through the House vs. NCAA settlement can help balance out the playing field.
The Big 12 annual meetings wrapped up in Orlando on Friday and among the attendees was Utah athletic director Mark Harlan. He talked about the Utes’ revenue-sharing preparation and what he hopes to do in Year 1, assuming the settlement is approved.
The Utes have been preparing for this for a while, per KSL Sports. Harlan and his team have brought Utah’s NIL collectives in-house, something that is allowed in the House settlement. He hired a chief revenue officer, Patrick Nowlin, who has been on the job for nine months. His job? Find creative ways to raise the money needed to be able to share up to $20.5 million per year with student-athletes.
Harlan also said they’re leveraging the experience of their university president, Taylor Randall, who at one time was the dean of the university’s college of business.
Harlan also said there has been some reorganization in the athletic department. And, continued sellouts for football games and generating more revenue from other sports, such as college basketball, are key to the effort.
“We feel very good about where we’re at, we’ve been preparing for well over a year, we’ve had working groups internally looking at how we’re going to distribute revenue,” Harlan stated. “We’re certainly going to be at the max distribution at the University of Utah, thanks to our great donors, our great administrative support, so we’re excited about it.”
The House v. NCAA settlement is a combination of three different cases brought by current and former student-athletes. It will allow for $2.75 billion in damages will be paid to thousands of college athletes over 10 years as part of restitution for their inability to access things like Name, Image and Likeness (NIL) opportunities.
The settlement also caps rosters and, in some cases, expands rosters, especially in the case of Olympic sports. Plus, it allows for schools to fully fund every scholarship offered, which wasn’t the case pre-House.
The House settlement doesn’t limit student-athletes from engaging in NIL and many schools are bringing outside collectives in-house. But every NIL deal of more than $600 must be vetted and approved by the new NIL Go system being developed by Deloitte.
NIL
Univ. of South Carolina women’s basketball coach Dawn Staley says players sign NDAs around NIL deals
Univ. of South Carolina women’s basketball coach Dawn Staley said that she “has players sign non-disclosure agreements” in an “attempt to prevent players from telling each other how much they’re making from NIL deals or revenue sharing,” according to Michael Sauls of the Columbia STATE. Staley, appearing on “IMO with Michelle Obama and Craig Robinson,” […]

Univ. of South Carolina women’s basketball coach Dawn Staley said that she “has players sign non-disclosure agreements” in an “attempt to prevent players from telling each other how much they’re making from NIL deals or revenue sharing,” according to Michael Sauls of the Columbia STATE. Staley, appearing on “IMO with Michelle Obama and Craig Robinson,” said that the NDAs are “one way she keeps the money players receive from affecting South Carolina’s locker room” and “no revenue discussions have yet to affect the locker room.” Sauls notes Staley is “supportive of this new era of college athletics that finds the players benefiting more than ever from a monetary standpoint,” but she “feels additional control is needed.” Staley is “believed to be one of the few, perhaps the only, head coach at South Carolina who prefers to directly handle” the program’s NIL discussions. South Carolina has “not made its own distribution breakdown public, but Staley has long argued for a larger piece of the rev-share pie.” Staley said, “We’ve got a certain amount of money that we have to work with, and I don’t over-promise.” She added, “I do some innovative things as well to help our players out in this space. We play games for money, and that money goes directly to our players, things like that.” Sauls notes South Carolina will be playing in the Players Era Women’s Championship, which will provide players with at least $1M of “NIL opportunities in each year that it participates” (Columbia STATE, 8/13).
NIL
Women’s Soccer Kicks Off 2025 Season with Home Games Against Southern Miss, Ole Miss
MEMPHIS, Tenn. – Another athletic year is set to begin at the University of Memphis, and as usual, women’s soccer will be the ones to set the stage. The 15-time conference champions will open the regular season with two home games, beginning against Southern Miss at 6 p.m. on Thursday, August 14. They will battle with […]

MEMPHIS, Tenn. – Another athletic year is set to begin at the University of Memphis, and as usual, women’s soccer will be the ones to set the stage.
The 15-time conference champions will open the regular season with two home games, beginning against Southern Miss at 6 p.m. on Thursday, August 14. They will battle with Ole Miss on Sunday, August 17, at 7 p.m. With limited bleacher seating at the under-construction Track and Soccer Stadium, fans are encouraged to bring their own chairs for home games in 2025.
With 14 freshmen, 12 sophomores, two juniors and one senior, the 2025 team is the youngest in program history. They are not short of returning production, however, as they bring back their two best goal contributors in junior forward Ashley Henderson (nine goals, three assists) and sophomore midfielder Ai Kitagawa (six goals, six assists).
Also returning to the regular season champions is junior defender Finley Lavin, who has been a mainstay in the Tiger lineup since her freshman season. The trio was named to the American Conference Preseason Watch List and will be expected to carry heavy workloads throughout the center of the pitch.
“You want to make sure the spine of your team is shored up, and having real experience in those positions definitely helps,” said head coach Brooks Monaghan.
Several players took advantage of their enlarged roles in the spring to carve themselves a spot, and even more have done so in recent weeks. Despite the team’s relative youth, Monaghan hasn’t lowered the championship standard heading into his 26th season.
“The biggest thing is kids adapting to ‘Memphis Soccer.’ You don’t know how hard it is at this level until you’re here. Communication is key, and we really rely on the leadership from returning players just as much as the staff. If we can stay healthy, I’m really optimistic about where we’re at.”
With five power five opponents in the non-conference slate, August could prove to be a crucial month in the trajectory of this team’s season.
Game One: Southern Miss
The Lady Eagles will roll into town on college soccer’s opening night for the 16th match overall between the teams and the first since 2012. After losing the first four battles with USM in the program’s early days, Memphis has rattled off 11 straight wins against their former Conference USA foes. The combined score of those 11 matchups, spanning from 2002 to 2012, is 33-6.
Southern Miss is coached by Mohammed El-Zare, who has been at the helm of the program since 2013. Last season, they went 3-7-5, posting a six-game unbeaten streak near the end of the year in a push for the Sun Belt tournament, which they fell just short of.
Forward Raquelle Mitchell returns to Hattiesburg for her sophomore season, coming off a freshman campaign where she posted four goals and three assists.
Game Two: Ole Miss
In what has become one of the region’s biggest college soccer rivalries, Memphis will look to pick up a third consecutive victory over the Rebels for the first time in program history. Ole Miss won the first three matchups in the history; since then, it is 11-10 in favor of Memphis with three draws, and neither team has won more than two in a row. Last season, Kitagawa announced her arrival with two goals in an eight-minute span in the second half as the No. 8 Tigers won in Oxford, 2-1.
Ole Miss was slated to battle MVSU at home in their season-opener on Thursday; the match has been canceled due to “personnel traveling issues.” The Rebels will play an exhibition against William Carey in its place before officially opening the season in Memphis.
Molly Rouse is in her third year as Ole Miss head coach; she has accumulated a record of 12-20-4 through her first two seasons, and is 0-2 against Memphis. Returners Tate Blincoe, Lauren Montgomery and Katie Ramsden were all named to the SEC Preseason Watchlist.
Tiger Tidbits
How to follow the Tigers: For complete information on Memphis Tigers Soccer, visit www.GoTigersGo.com and follow the team’s social media channels on Twitter, Instagram and Facebook.
NIL
Tennessee to reunite with Adidas as apparel partner in 2026
Tennessee is returning to a familiar face on the clothing front. The university announced Wednesday afternoon that is reuniting with Adidas as the official footwear, uniform, apparel and sideline partner of Volunteers and Lady Vols athletic teams. The 10-year agreement will go into effect on July 1, 2026. “Our mission is to build the premier […]


Tennessee is returning to a familiar face on the clothing front.
The university announced Wednesday afternoon that is reuniting with Adidas as the official footwear, uniform, apparel and sideline partner of Volunteers and Lady Vols athletic teams. The 10-year agreement will go into effect on July 1, 2026.
“Our mission is to build the premier athletics department in the country and to lead the way in college sports,” Tennessee athletic director Danny White said through a release. “Partnering with adidas is an ideal fit, as is their mission to be the best sports brand in the world. There is no denying the resurgence of Tennessee athletics, which is powered by the greatest fan base in all of sports. Our strong licensing numbers, impressive television ratings, and sold-out venues all reflect this. We appreciate that adidas recognized our potential and responded with one of the best apparel deals in the history of college sports, prioritizing Vol Nation and the Tennessee brand.
“This partnership provides us with a significant advantage in the ever-evolving landscape of college sports. We take pride in our fan base and the competitive edge they offer us. We refuse to partner with someone who does not feel the same way.”
Tennessee and Adidas partnered from 1995 to 2014, with that stretch highlighted by the Vols winning college football’s national championship for the 1998 season and Pat Summitt guiding the Lady Vols to five of her eight national crowns in women’s basketball. The school then linked with Nike for what will wind up being a 12-year run.
Candace Parker was the star of Tennessee’s 2007 and 2008 national championship teams, and Adidas named her the company’s president of women’s basketball on May 8, 2024.
“This marks an important moment for our organization as we reestablish our partnership with the University of Tennessee, which shares our commitment to providing student athletes and fans with best-in-class product and opportunities that not only elevate college athletics, but redefine the future of college sports,” John Miller, the Adidas president for North America, said in the release.
According to the release, the partnership between Tennessee and Adidas will offer “unprecedented NIL opportunities for student-athletes across all 20 of the university’s varsity programs.” Tennessee is scheduled to receive $1.2 million in base compensation during its final year with Nike and $4.5 million in annual product allotment, but terms of the Adidas pact were not immediately known.
Fox Sports Knoxville reported in May that Tennessee was mulling a new apparel deal with Adidas and that the likelihood of a departure from Nike was “high.”
Contact David Paschall at dpaschall@timesfreepress.com.
NIL
Tennessee athletics switching from to Adidas from Nike in 2026
University of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. Knox News reported the 10-year deal along with an exclusive interview with Chris McGuire, Adidas Vice President of Sports Marketing. UT and Adidas made the official announcement on Aug. 13. Adidas will become UT’s official footwear, uniform, apparel and […]
University of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier.
Knox News reported the 10-year deal along with an exclusive interview with Chris McGuire, Adidas Vice President of Sports Marketing. UT and Adidas made the official announcement on Aug. 13.
Adidas will become UT’s official footwear, uniform, apparel and sideline partner, beginning July 1, 2026. It had previously served as the Vols’ apparel provider from 1995 to 2015.
Nike will remain the Vols’ apparel and uniform supplier for the 2025-26 academic year while UT prepares for the switch to Adidas. Nike did not make a counter offer to the Adidas bid.
Who will design Tennessee uniforms?
UT designs its own uniforms in house and collaborates with the brand to bring them to the field, the court and official team stores.
That doesn’t guarantee that fans will like every uniform design. But it does ensure that UT won’t be caught off guard by a color scheme or design that it did not intend.
The change from Nike to Adidas could be a divisive decision among UT fans.
During the previous partnership, there were highs like the Vols wearing Adidas football jerseys during the 1998 national title season. And there were lows like the awkward uniform designs during sub-par football seasons late in the Adidas era.
But the Adidas contract will help fund UT’s revenue sharing pool to pay athletes.
Plus, Adidas prioritizes college sports, so it could open doors to national branding campaigns for elite UT athletes with signature NIL deals. At Nike, most of those opportunities were reserved for NFL and NBA players.
That’s a new concept in the NIL era, where schools can facilitate corporate contracts for their athletes. National campaigns then feature those college athletes in ways they couldn’t do in the previous era.
How Tennessee let Nike go
UT’s contract with Nike runs through June 30, 2026, according to the amendment provided by the university to Knox News.
The deal was initially set to run through 2023, but former AD Dave Hart signed an extension through the 2025-26 academic year.
Nike is scheduled to pay Tennessee $1.2 million in base compensation in 2025-26, with an annual product allotment of $4.5 million. UT gets an annual Nike ELITE credit of $100,000 for the athletics department and an additional $100,000 for football, men’s basketball, women’s basketball and administration.
Per the contract, UT and Nike began negotiations for extending the deal in late 2024. But that exclusive negotiating window ended March 30.
That’s when Adidas and other brands came into the picture. Nike could’ve matched the highest bid, but it did not.
The Vols are a popular brand in college sports. They have an enormous fan base and enjoy the widespread exposure of the SEC. That made UT a coveted client, and Adidas submitted a bid that wouldn’t be beaten.
Adam Sparks is the Tennessee football beat reporter. Email adam.sparks@knoxnews.com. X, formerly known as Twitter@AdamSparks. Support strong local journalism by subscribing at knoxnews.com/subscribe.
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NIL
Indiana’s Louis Moore gets initial court win over NCAA
A judge on Wednesday granted a temporary restraining order allowing Indiana safety Louis Moore to practice with the Hoosiers for the next 14 days, a significant win for the 24-year-old challenging the NCAA’s five-year eligibility rule. Moore, who started games at both Ole Miss and Indiana, recently filed a lawsuit against the NCAA in district […]

A judge on Wednesday granted a temporary restraining order allowing Indiana safety Louis Moore to practice with the Hoosiers for the next 14 days, a significant win for the 24-year-old challenging the NCAA’s five-year eligibility rule.
Moore, who started games at both Ole Miss and Indiana, recently filed a lawsuit against the NCAA in district court in Dallas County, Texas, arguing his three years at Navarro Junior College in Texas should not count against his eligibility. Moore also cited potential losses in earnings of around $400,000 from NIL deals.
Moore, who is currently enrolled at IU, graduated from Poteet High School in Mesquite, Texas, and attended Navarro from 2019 to 2022. He played football there, redshirted and was injured, and went to IU, where he played in 2022 and 2023. After his second year at IU, he transferred to Ole Miss for his third season of NCAA football (2024). He stated in his lawsuit that he entered the transfer portal on Dec. 27, 2024, because multiple schools advised him the recent court ruling for Vanderbilt quarterback Diego Pavia would also allow Moore another season of eligibility.
Wednesday’s ruling was a major step closer to that. An injunction hearing on Aug. 27 will determine if Moore is eligible to play this season.
“They’re like a broken record,” Brian P. Lauten, one of Moore’s attorneys, told ESPN. “They keep making the same argument but expecting a different outcome. The NCAA is on the wrong side of this issue. … It violates the Sherman Antitrust Act and they keep making the same argument expecting a different result when what they should be doing is saying, ‘All right, now that some people are getting to play because our legal arguments don’t hold water, we need to have a uniform rule that makes it fair to everyone.'”
NIL
Adidas switch comes with immediate NIL benefits for Tennessee
Tennessee won’t have to wait until next summer to reap the reward of switching from Nike to Adidas as its apparel provider. In announcing the 10-year deal with the three stripes that will be effective July 1, 2026, Tennessee also revealed that Adidas will immediately become involved in Name, Image and Likeness (NIL) deals with […]

Tennessee won’t have to wait until next summer to reap the reward of switching from Nike to Adidas as its apparel provider. In announcing the 10-year deal with the three stripes that will be effective July 1, 2026, Tennessee also revealed that Adidas will immediately become involved in Name, Image and Likeness (NIL) deals with its student-athletes for the 2025-26 academic and athletic year. It expands the partnership between the two entities beyond just uniforms and apparel and better suits the current landscape of college athletics where athlete compensation is paramount to competing for championships in the most prominent sports.
The House settlement earlier this summer ushered in the revenue-sharing era of college sports, and Tennessee and other schools now can distribute up to $20.5 million (and more in the future) to its teams however it sees fit. But the NIL game introduced to college sports in 2021 isn’t going anywhere. The richest and most competitive schools – Tennessee, with its revenue this year nearing $280 million, considers itself in that echelon – undoubtedly will use it on top of the revenue-sharing checks to attract and keep top talent.
That aspect of the Adidas deal surely had to be appealing for Tennessee and athletic director Danny White, who earlier this year vowed that the Vols and Lady Vols were “as competitive as anyone” in college sports.
According to Tennessee’s release, Adidas “will offer unprecedented NIL opportunities for student-athletes across all 20 of the University’s varsity program” and already “is working to land NIL deals with Tennessee student-athletes during the 2025-2026 school year.”
“The role of a college athletics sideline partner has changed dramatically in the 11 years since we last partnered with Tennessee Athletics,” said Chris McGuire, adidas Vice President of Sports Marketing, North America. “adidas is establishing a new standard for investment in NIL with this partnership that will sustain UT’s powerful athletics program as the university continues competing for championships for years to come.”
Once the partnership officially begins next summer, Tennessee athletes will be eligible to participate in the Adidas NIL Ambassador Network, “which gives all student-athletes at adidas-partnered Division I schools the chance to benefit from their Name, Image and Likeness.”
Tennessee’s past partnership with Adidas (1995-2014) included the 1998 football national championship and back-to-back women’s basketball national titles (2007-08). The athletic department is currently in perhaps its best-ever stretch of collective success with Directors Cup finishes of No. 6, No. 3 and No. 6 in the past three years. The run has included two top-10 finishes in football, two Elite Eight appearances in men’s basketball, the 2024 national championship in baseball, two Women’s College World series appearances in the past three years in softball and the resurgence of the Lady Vols basketball program last season.
“From my days rocking the orange and white to now leading on and off the court, adidas has always had my back with the best gear and support,” said Lady Vol basketball legend Candace Parker, the President of Women’s Basketball for Adidas. “Seeing adidas link back up with Tennessee feels like coming full circle. I know this partnership is going to open a ton of doors for the next generation of Vols — and I couldn’t be more hype about it.”
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