
The day after Erlanger Health and the Chattanooga Lookouts announced a deal with an unspecified dollar amount to name the team’s new stadium Erlanger Park, Hamilton County Mayor Weston Wamp expressed distaste for the pact.
“As feared, it appears the stadium will be a drain on our community’s resources for years to come,” Wamp said in a statement circulated Friday morning. “Before I was elected, the Lookouts convinced city leaders to give the team all revenue from naming rights on this publicly owned facility. Now, in a sad twist, our local safety net hospital will be footing the bill for the Lookouts $1 million annual lease payment.”
It’s not clear whether Wamp has inside information about the terms of the naming deal, which have not been made public. The Chattanooga Times Free Press has reached out to his office to ask.
“This sponsorship makes a ton of sense for Erlanger, and we support their leadership and direction fully,” Chattanooga Mayor Tim Kelly said in a responding statement. “A partnership between two organizations that have been supporting and improving Chattanooga for more than 100 years is something to celebrate.”
Erlanger, the region’s largest employer and largest hospital system, was privatized in 2023, a move shepherded by former County Mayor Jim Coppinger, who also succeeded in putting the plan for a new Lookouts stadium in place before Wamp took office in 2022.
Wamp said the naming rights deal would divert funds from critical health care needs.
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“When the county supported Erlanger’s transition to a nonprofit hospital, we didn’t envision multimillion dollar deals for stadium naming rights,” Wamp said. “I am very supportive of Erlanger hospital and its current leadership, but at a time of severe nursing shortages and quality of care concerns, this decision is hard to explain.”
‘NEVER BEEN BETTER’
Erlanger forcefully denied Wamp’s allegation of nursing shortages and low quality care in its own statement Friday, in which CEO Jim Coleman said the naming rights deal would help Erlanger fulfill its mission.
“Erlanger has never been better positioned to continue delivering world-class services to Hamilton County than it is today,” Coleman said in the emailed statement. “Thanks to our amazing team of medical professionals, we have industry-leading retention rates and do not have any nursing shortages. We are proud of our decision to become the naming rights partner of the Lookouts’ incredible new stadium because it allows our system an unparalleled opportunity to reach our community in new and exciting ways in a competitive market. This partnership makes sense, and we look forward to welcoming our entire region to enjoy Erlanger Park next year.”
Officials noted that Erlanger opened 100 new patient beds in the past 18 months and hired over 600 new nurses.
The hospital system will offer employee benefits and health programming at the stadium, Coleman said. Erlanger has been the health care provider at Lookouts home games for the past decade.
The Lookouts’ rent payment, which team leaders have described as the highest ever in minor league baseball, will contribute a small fraction to the $115 million publicly funded stadium under construction in the South Broad District.
The Lookouts will contribute $30 million in rent over the 30-year lease in addition to $19 million in cash up front through private loans, said Austin Cantrell, vice president with Bridge Public Affairs, which represents the stadium development. The loans will be paid back with the city’s portion of property tax revenue generated from development in the South Broad District.
The bulk of the funds for the stadium will come from $80 million of bonds to be paid back with city and county tax revenue, including additional sales and property tax revenue generated by the stadium within a 470-acre special tax district around the venue.
Wamp has criticized the public funding for the stadium for years. He told the Hamilton County Commission at a budget meeting earlier this week that the city and county may have to fill an annual debt financing gap up to $1.5 million with taxpayer revenue.
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Though the terms of the naming rights deal are not public information, Erlanger is now the stadium development’s biggest partner, said Jason Freier, managing owner of the Lookouts.
Erlanger made sense as another familiar Chattanooga brand that’s been around for more than a century, he said.
“Size certainly doesn’t hurt,” Freier said in an interview. “At the end of the day, it’s about what the institutions stand for. Erlanger stands for health, it stands for wellness, it stands for serving the community.”
‘A NATURAL FIT’
Lookouts President Rich Mozingo defended the naming rights partnership as a sensible match for both brands.
“The Lookouts could not be more proud to partner with such an esteemed and impactful local institution as Erlanger, which is not only the largest employer in our county but is also our region’s biggest advocate for healthy lifestyles,” Mozingo said in a statement responding to Wamp on Friday. “This is a natural fit for so many reasons, not least of which is that both of our institutions have played major roles in making Hamilton County such a great place to live and raise a family for over 100 years.”
Multiple minor league baseball stadiums are named for large health care companies, including the recently opened Covenant Health Park in Knoxville and Parkview Field in Fort Wayne, Indiana. The Fort Wayne Tincaps are owned by Atlanta-based Hardball Capital, which owns the Lookouts.
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The stadium is designed to be the centerpiece of a much larger development at the former U.S. Pipe/Wheland Foundry site owned by Perimeter Properties. Champions of the project expect it will spur more than $1 billion in surrounding developments, including apartments, office space and retail.
It’s a model that has worked for the Fort Wayne Tincaps and Columbia Fireflies, the two other minor league teams owned by Hardball Capital, Freier said.
“We are extremely confident that this is going to have the desired impact and that it’s going to happen relatively quickly,” Freier, CEO of Hardball Capital, said in an interview. “They were only coming if the ballpark was being built. They weren’t building 300 apartments overlooking a brownfield site with no ballpark.”
The Lookouts, a Double-A affiliate of the Cincinnati Reds, expect to move into the new stadium for the 2026 season.
Freier and other team leaders have long said the new stadium is necessary to keep the Lookouts in Chattanooga, as AT&T Field downtown no longer meets standards set by Major League Baseball.
Contact Daniel Dassow at ddassow@timesfreepress.com or 423-757-6318.
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