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Wearable tech returns results of varying accuracy for fitness metrics: Study

Many people use wearable devices, such as Apple Watches, to track their fitness goals, but a UM study finds that the devices are better at tracking some types of data than others. The researchers advise that the devices provide helpful information to help track goals, but users should not rely on the data as totally […]

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Study examines how well wearable tech tracks fitness metrics
Many people use wearable devices, such as Apple Watches, to track their fitness goals, but a UM study finds that the devices are better at tracking some types of data than others. The researchers advise that the devices provide helpful information to help track goals, but users should not rely on the data as totally accurate. Credit: Jordan Thweatt / University Marketing and Communications

Many Americans rely on their Apple Watches or similar devices each day to count their steps, track workouts, and measure how many calories they burn. But are those wearable devices accurate?

University of Mississippi professor Minsoo Kang and doctoral student Ju-Pil Choe are working to answer that question.

Kang, a professor of sports analytics, and Choe reviewed 56 studies that compared the Apple Watch to trusted reference tools in measuring energy burned, heart rate and step counts.

Data from the National Institutes of Health shows that wearable technology has become increasingly popular across all types of users, from elite athletes to the general population, whether active or sedentary. As early as 2015, about 1 in 8 Americans reported using a wearable activity monitor. By 2019, wearable tech had become the top fitness trend, and the market continues to expand.

“If people are using them to make decisions about their workouts or even medical conditions, the data should be accurate,” Choe said. “If the numbers are off, it could lead to confusion, overtraining or even missed health warnings.”

The Ole Miss researchers conducted a meta-analysis to evaluate how the device’s accuracy varied by age, health status, Apple Watch version and type of physical activity.

The findings showed that Apple Watches are generally accurate when measuring heart rate and step counts. The researchers reported mean absolute percent errors, a standard measure of accuracy, of 4.43% for heart rate and 8.17% for step counts, while the error for energy expenditure rose to 27.96%.

This inaccuracy was observed across all types of users and activities tested, including walking, running, cycling and mixed-intensity workouts.

The results indicated that Apple Watches can be a good support tool, such as for tracking basic activity after surgery, but they should not replace clinical tools or medical judgment, Kang said.

“These devices are great for keeping track of habits and staying motivated,” he said. “But do not take every number as 100% truth, especially the calories. Think of it as a helpful guide, not a diagnostic tool. It is useful but not perfect.”

The researchers noted that newer models seem to be more accurate.

“While we cannot say every update is a big leap forward, there is a noticeable trend of gradual improvements over time,” Choe said. “It shows that Apple is refining the technology over time.”

Kang said he hopes this study will help consumers make informed choices about buying and using wearable devices and help manufacturers improve the technology people rely on daily.

“By showing where the weaknesses are, we can help developers get real feedback,” he said. “If they know what needs to be fixed, they can design better sensors or algorithms. “Our findings can guide improvements and help make these devices more useful for both everyday users and health care providers.”

The study is published in the journal Physiological Measurement.

More information:
Ju-Pil Choe et al, Apple watch accuracy in monitoring health metrics: a systematic review and meta-analysis, Physiological Measurement (2025). DOI: 10.1088/1361-6579/adca82

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Amazon is blowing out Garmin running watches and fitness trackers as low as $149 before Prime Day

We may earn revenue from the products available on this page and participate in affiliate programs. Learn more › Sign Up For Goods 🛍️ Product news, reviews, and must-have deals. I’m not wearing my fitness tracker this weekend because I don’t want to know what kind of ill-effects I’m suffering due to my holiday weekend […]

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We may earn revenue from the products available on this page and participate in affiliate programs. Learn more ›

I’m not wearing my fitness tracker this weekend because I don’t want to know what kind of ill-effects I’m suffering due to my holiday weekend hot dog consumption. I’ll be back on track on Monday, though, and I might grab one of these deeply discounted Garmin fitness watches to track my progress. It’s not even Prime Day and these are already the cheapest prices we’ve seen all year. These are basically new watches for refurbished prices.

Garmin Forerunner® 255, GPS Running SmartwatchGarmin Forerunner® 255, GPS Running Smartwatch $199 (was $349)

 Garmin Forerunner 255 running watch on sale for early Prime Day at Amazon


The battery lasts up to 14 days on a charge.

Garmin


This watch has earned its place as a standard with runners and exercise enthusiasts. This is the 46mm face, so it has a large screen that’s easy to read under just about any circumstance. It tracks your vitals while you’re working out, but it also keeps tabs on your overall health, including your sleep. It comes in a variety of colors, sizes, and options, so make sure you get the model that best fits your workout habits. They’re basically all on sale.

Garmin Instinct 2, Rugged Outdoor Watch with GPS $169 (was $299)

 Garmin Instinct 2 running watch on sale for early prime day on Amazon

The battery lasts up to 28 days on a charge without GPS.

Garmin


This is the cheapest model in the sale and it still offers everything you need. With the GPS turned off, the battery will last a massive 28 days between charges thanks to the black-and-white screen. It tracks heart rate, oxygen levels, sleep, and everything else you need to tweak your habits for optimal health.

More Garmin fitness tracker and running watch deals

  • Garmin Forerunner® 255, GPS Running Smartwatch Tidal Blue $199 (was $349)
  • Garmin Forerunner® 255 Music $249 (was $399)
  • Garmin Forerunner® 955, GPS Running Smartwatch $349 (was $499)
  • Garmin Forerunner® 955, GPS Running Smartwatch Whitestone $349 (was $499)
  • Garmin Forerunner® 955 Solar, GPS Running Smartwatch with Solar Charging $399 (was $599)
  • Garmin Forerunner® 955 Solar White $399 (was $599)
  • Garmin epix Pro (Gen 2) Sapphire Edition $609 (was $1,099)
  • Garmin fēnix 7 Pro Sapphire Solar, Multisport GPS Smartwatch $499 (was $899)
  • Garmin fēnix 7S Pro Sapphire Solar, Multisport GPS Smartwatch $549 (was $899)
  • Garmin fēnix 7X Pro Solar, Multisport GPS Smartwatch $549 (was $899)
  • Garmin fēnix 7X Pro Sapphire Solar, Multisport GPS Smartwatch $599 (was $999)
  • Garmin vívoactive 5, Health and Fitness GPS Smartwatch $195 (was $299)
  • Garmin vívoactive 5, Health and Fitness GPS Smartwatch Orchid $190 (was $299)
  • Garmin Forerunner® 255 Music, GPS Running Smartwatch with Music $249 (was $399)
  • Garmin Venu® Sq 2 GPS Smartwatch $149 (was $249)
  • Garmin quatix® 7X Solar Edition, Marine GPS Smartwatch $599 (was $1,099)
  • Garmin epix Pro (Gen 2) Sapphire Edition $734 (was $1,099)
  • Garmin epix Pro (Gen 2) Sapphire Edition, 47mm, High Performance Smartwatch $649 (was $999)
  • Garmin fēnix 7 Pro Sapphire Solar, Multisport GPS Smartwatch $549 (was $899)

 

More deals, reviews, and buying guides

 

Stan Horaczek is the executive gear editor at Popular Science. He oversees a team of gear-obsessed writers and editors dedicated to finding and featuring the newest, best, and most innovative gadgets on the market and beyond.




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Microsoft Closes Pakistan Office, Big Embarrassment As Global Firms Lose Confidence In Local Market: Reports

Microsoft has officially shut down its office in Pakistan, marking a significant development in the country’s tech sector, as reported by Dawn. The move, which sparked speculation on social media, was first brought to public attention by a LinkedIn post from Jawad Rehman, the former head of Microsoft Pakistan. Citing insider information, he claimed the […]

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Microsoft has officially shut down its office in Pakistan, marking a significant development in the country’s tech sector, as reported by Dawn. The move, which sparked speculation on social media, was first brought to public attention by a LinkedIn post from Jawad Rehman, the former head of Microsoft Pakistan. Citing insider information, he claimed the tech giant had “officially closed its operations” in the country. While Microsoft maintained a small on-ground presence in Pakistan until recently, most of its operations were already being managed by foreign offices and local partners, according to Dawn.

Responding to Dawn’s queries, a Microsoft spokesperson confirmed the closure, stating, “We will serve our customers through both our strong and extensive partner organisation, and other closely located Microsoft offices. We follow this model successfully in several other countries around the world.” According to the report, the decision is part of Microsoft’s global restructuring efforts and broader transition towards artificial intelligence (AI) and Software-as-a-Service (SaaS) business models.

ALSO READ: Pakistan Has ‘No Objection’ To Extraditing Those Wanted By India: Bilawal Bhutto’s Big Remarks With A Catch | DEETS

Earlier this week, Microsoft announced a four per cent reduction in its global workforce, amounting to nearly 9,000 job cuts out of 2,28,000 total employees, following earlier layoffs in May. The Ministry of IT and Telecommunications, in a statement cited by Dawn, clarified that this should not be seen as Microsoft “exiting” Pakistan, but rather a shift to a cloud-based, partner-led model consistent with evolving industry standards. Technology expert Habibullah Khan explained to Dawn that as companies move from on-premise to SaaS models, physical presence in local markets becomes less necessary.

ALSO READ: Microsoft Slashes 4% Of Global Staff In Major Restructuring Move

He added that Microsoft’s closure in Pakistan is aligned with this shift and is part of a global trend, not a commentary on Pakistan’s tech landscape. Dawn also noted that other multinationals, such as Careem, have recently announced scaling back or ceasing operations in Pakistan, though Khan emphasised Microsoft’s move is more about cost-efficiency and strategy, not instability.

(With inputs from agency)



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Despite rumors, Lionel Messi not denied Catholic wedding

Lima, Peru, Jun 30, 2017 / 16:05 pm An Argentine diocesan official has clarified that the local archbishop did not deny a sacramental Catholic wedding to Argentinian soccer player Lionel “Leo” Messi and his girlfriend, Antonella Roccuzzo. Rather, the archbishop forbid that a Catholic wedding for the couple be celebrated in a casino chapel, per Church […]

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An Argentine diocesan official has clarified that the local archbishop did not deny a sacramental Catholic wedding to Argentinian soccer player Lionel “Leo” Messi and his girlfriend, Antonella Roccuzzo.
 
Rather, the archbishop forbid that a Catholic wedding for the couple be celebrated in a casino chapel, per Church norms.
 
Some reports about the couple’s wedding, such as those from the international sports media company AS, had claimed that “The Archbishop forbids Messi and Antonella to marry in the Church.”
 
However, the Episcopal Delegate of Communication for the Archdiocese of Rosario, Fr. Rubén Bellante, told CNA that “neither the family of Messi nor the bride asked for a place in any parish in the city of Rosario, nor in the Cathedral either.”
 
“At no time did Archbishop Eduardo Eliseo Martín deny the possibility of the Sacrament of Marriage,” he said.
 
Messi, star of Barcelona FC soccer team and one of the best players in the world, had a civil marriage ceremony at the City Center Casino Complex, south of Rosario, Argentina on June 30 with 260 guests. The wedding was attended by well-known soccer figures and celebrities (such as Shakira) from various parts of the world.
 
Messi met Antonella when he was just 5 years old, but officially their relationship started in 2008. The couple has two children: Thiago, age 4, and Mateo, age 1.
 
The archbishop intervened in the Messi’s wedding only when he was made aware that the couple was planning to construct a chapel in a casino and to have a priest facilitate the ceremony, Fr. Bellante said.
 
The Archbishop banned the priest from facilitating a marriage at the casino. This is in keeping with Church tradition, as it is rare for the Church to approve requests for a Catholic marriage ceremony outside of a Catholic church.
 
Fr. Bellante added that Archbishop Martin suggested that a sacramental marriage for Messi may have been possible in a private house, if such a thing had been requested and were necessary for reasons such as security.
 
However, Messi himself never made requests to any parish in the archdiocese for a sacramental marriage, the priest said.
 
Fr. Bellante added that Archbishop Martín “would be happy” to provide Messi with the Sacrament of Marriage if it were requested and held in an approved place.
 
“(T)he doors remain open and the truth is that the archbishop told me yesterday: If, when they return to Rosario next year for their vacations…want to receive the Sacrament of Marriage, it would be offered with pleasure,” he said.





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Fitness, Health, and Smart Tech

Australia Wearables Market The latest report by IMARC Group, titled “Australia Wearables Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033,” offers a comprehensive analysis of the Australia wearables market growth. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry. The Australia wearables market size reached […]

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Australia Wearables Market

Australia Wearables Market

The latest report by IMARC Group, titled “Australia Wearables Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033,” offers a comprehensive analysis of the Australia wearables market growth. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry. The Australia wearables market size reached USD 2.65 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 9.83 Billion by 2033, exhibiting a growth rate (CAGR) of 14.30% during 2025-2033.

Report Attributes:

Base Year: 2024

Forecast Years: 2025-2033

Historical Years: 2019-2024

Market Size in 2024: USD 2.65 Billion

Market Forecast in 2033: USD 9.83 Billion

Market Growth Rate 2025-2033: 14.30%

For an in-depth analysis, you can refer to a sample copy of the report:

https://www.imarcgroup.com/australia-wearables-market/requestsample

Australia Wearables Market Overview

• The Australia wearables market is growing quickly because more people are caring about their health, tracking fitness, and using smart tech in their everyday lives.

• People are buying smartwatches, fitness bands, and health trackers to keep an eye on how much they move, their heart rate, sleep patterns, and stress levels.

• These devices use smart sensors and AI to give accurate health information.

• The use of IoT and 5G is making these wearables better connected, allowing data to be shared in real time.

• This helps with early health prevention and allows doctors to monitor patients from a distance.

• Wearables are becoming popular in care for older adults, with features like fall detection, emergency alerts, and medical sensors that help them live independently and connect with telehealth services.

• Many Australians who care about fashion are also choosing wearables as stylish accessories.

• Brands are creating special edition models and working with designers to mix tech with fashion.

Key Features and Trends of Australia Wearables Market

• Fitness and wellness devices are becoming more popular, especially because insurance companies are offering rewards to people who consistently monitor their health information.

• There is also growth in products designed for older adults, with features like easier controls, bigger screens, and better connections to healthcare professionals.

• Fashion and high-end brands are now creating stylish, personalized wearables that attract younger, fashion-conscious customers.

• Wearables are also improving through services like monthly subscriptions, smart analysis using artificial intelligence, and teamwork with phone companies.

• More attention is being paid to protecting personal data and keeping wearables secure, which helps people feel more confident about using these devices.

Growth Drivers of Australia Wearables Market

• More people are becoming aware of their health and want to track their body metrics as they happen.

• New technologies in sensors, artificial intelligence, and internet connections are making this possible.

• More hospitals and healthcare providers are offering remote care and monitoring options.

• Many companies are using wearable devices to help employees stay healthy and work more efficiently.

• Consumers are liking wearables that look good, have many features, and can be customized to fit their needs.

Browse Full Report with TOC & List of Figures:

https://www.imarcgroup.com/australia-wearables-market

Innovation & Market Demand of Australia Wearables Market

• Device makers are launching modular, rugged, and secure wearables to meet diverse user needs.

• Integration with health-tech platforms and subscription services is driving recurring revenue and user engagement.

• Hybrid wearables, combining classic aesthetics with smart features, are gaining popularity among style-conscious users.

• Partnerships with health insurers and corporate wellness programs are incentivizing wearable adoption.

• The market is responding to demand for medical-grade, easy-to-use devices for seniors and chronic disease management.

Australia Wearables Market Opportunities and Challenges

• Ongoing innovation in health tracking, connectivity, and design is creating new market opportunities.

• Ensuring data privacy and cybersecurity is essential for consumer confidence.

• Competition among global and local brands is intensifying, driving continuous product differentiation.

• Educating consumers on the benefits and safe use of wearables is crucial for sustained adoption.

• Adapting to fast-evolving technology and consumer preferences requires agility and investment.

Australia Wearables Market Analysis

• Smartwatches, fitness trackers, ear-worn devices, and head-mounted displays are leading product categories.

• Both online and offline channels are important, with e-commerce gaining share due to convenience and variety.

• Regional demand is highest in New South Wales, Victoria, and Queensland, reflecting population density and tech adoption.

• The market is maintaining strong growth momentum, supported by innovation, lifestyle changes, and expanding use cases.

Australia Wearables Market Segmentation:

By Product:

• Smartwatches

• Wireless Headphones

• Head-Mounted Displays (HMDs)

• Smart Bands

• Others

By Distribution Channel:

• Online

• Offline

By Region:

• Australia Capital Territory & New South Wales

• Victoria & Tasmania

• Queensland

• Northern Territory & Southern Australia

• Western Australia

Australia Wearables Market News & Recent Developments:

• October 2024: Samsung launched the Galaxy Ring in Australia, debuting advanced wellness tracking and personalized insights.

• December 2024: Apple’s AirPods Pro 2 received approval as medical devices in Australia, enabling use as hearing aids and for hearing tests.

Australia Wearables Market Key Players:

• Apple

• Samsung Electronics

• Fitbit (Google)

• Garmin

• Huawei

• Fossil Group

• Sony

• Xiaomi

• Amazfit

• Bose

Key Highlights of the Report:

1. Market Performance (2019-2024)

2. Market Outlook (2025-2033)

3. COVID-19 Impact on the Market

4. Porter’s Five Forces Analysis

5. Strategic Recommendations

6. Historical, Current and Future Market Trends

7. Market Drivers and Success Factors

8. SWOT Analysis

9. Structure of the Market

10. Value Chain Analysis

11. Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

Ask analyst for your customized sample:

https://www.imarcgroup.com/request?type=report&id=32252&flag=E

🔍 FAQs: Australia Wearables Market

Q1: What is driving the growth of the Australia wearables market?

A: Health awareness, fitness tracking, technological innovation, and demand for fashionable, multifunctional devices are key growth drivers.

Q2: Which product segments are most popular?

A: Smartwatches, fitness trackers, ear-worn devices, and head-mounted displays lead the market.

Q3: How are wearables used in elderly care?

A: They provide fall detection, health monitoring, emergency alerts, and integration with telehealth services.

Q4: What trends are shaping product development?

A: Fashion-forward design, AI-powered analytics, and integration with health-tech platforms are leading trends.

Q5: Who are the major players in the Australia wearables market?

A: Leading companies include Apple, Samsung, Fitbit, Garmin, Huawei, Fossil, Sony, Xiaomi, Amazfit, and Bose.

Contact Us:

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No: (D) +91 120 433 0800

United States: +1-631-791-1145

About Us:

IMARC Group is a leading market research company that provides management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our solutions include comprehensive market intelligence, custom consulting, and actionable insights to help organizations make informed decisions and achieve sustainable growth.

This release was published on openPR.



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How to get the most from your AI fitness coach

Have you met your new AI fitness coach yet? If not, they’re out there waiting for you, in whatever app or device you choose. If you buy into the hype, your new AI personal trainer will be ready and willing to give you the advice and workout plans you need, not to mention solving all […]

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Have you met your new AI fitness coach yet? If not, they’re out there waiting for you, in whatever app or device you choose. If you buy into the hype, your new AI personal trainer will be ready and willing to give you the advice and workout plans you need, not to mention solving all your fitness issues in one fell swoop.

Yeah, right.

If there’s one thing we’ve all learned about AI in the last couple of years, it’s that it comes in many flavors. Good and bad. Straightforward and duplicitous. Complete and sketchy. As someone who has worked in tech and written about AI, my approach has always been to dig in and understand how it works, its strengths, and how to address its limitations. So let’s go there.

The AI fitness info

AI fitness coach
Shutterstock

Any investigation of AI-based fitness coaching begins with the quality of the information it gathers. For fitness executives like Jonathan Shottan, the Chief Product and Content Officer of Tonal, the goal is to use AI fitness information to create what he calls “training modalities” like Pilates. The idea is to give Tonal trainers complete information they can use with both elite athletes and ordinary folks looking to improve their fitness level.

“Each new modality we introduce unlocks new types of movement patterns, data streams, and user behaviors,” Shottan explains.

That means gathering information on various lifestyles to understand the components of fitness, such as daily recovery, as well as covering different demographics, e.g., beginners and aging adults. The idea is to build what Shottan calls a “digital twin” for every existing Tonal member, and to have that twin become more complete, fitness-wise, for each new member.

How you can use this AI fitness information

AI fitness coach
Shutterstorck

While the information and data set Shottan comes up with might be proprietary to Tonal, that doesn’t mean you can’t follow your own versions of that process from whatever app you choose.

You, too, can build your own digital twin and get recommendations from any number of fitness apps that incorporate AI coaching capability. Whether it’s Fitbod or Jefit for strength training or Runna or TrainAsOne for running, you can find an app that offers coaching in the form of workout and fitness plans, along with recommendations.

The key to getting those recommendations right is the quality of your questions and prompts. To get an idea of how this works, let’s come up with some sample questions in a couple of basic areas.

Strength training. It’s laudable to want to get stronger, but do you have the right plan in place to do it? Are you looking to build a stronger core or add weight to your lifting program? Working with dumbbells, machines, or from a bench? Are you performing the correct number of reps, and are you targeting all the necessary muscle groups?   

Speed and agility. If you’re a distance runner or you have specific speed goals, the questions and prompts change considerably. Are you focusing on HIIT training, or do you have weekly mileage goals? Working too hard? Adding in the right amount of recovery?

These questions may be basic, but if your questions and prompts are off base, you won’t get the answers you need to improve. Similarly, you need to formulate the right prompts in areas like recovery, sleep quality, and nutrition, which is where the link to your trainer reenters the picture.

Using AI to make workout adjustments with your trainer

AI fitness coach
Shutterstock

While it might seem like AI fitness coaches have the chops to replace their real-life counterparts, that’s a bit of an illusion. Clayton Kim, the CTO and co-founder of Flykitt, has helped build an app designed to get a great workout while traveling, but he sees the basic role of a trainer remaining intact.

“Half of the job of a good coach is to help their athlete make real, tangible progress over the course of months and years,” Kim states. AI coaches can excel at this, he indicates, because they can provide both basic fitness goals and motivators.

“But buy-in is key,” he adds. “The creation of a tailored program based on assessment and goals is the easiest piece for AI to do, and a good coach adapts the program based on the athlete’s abilities and how they are performing day-to-day.”

It’s important to remember that any training plan set up by an AI fitness coach represents a starting point, just like it would be for a celebrity trainer or the trainer from your local gym. The evolution of a training plan is what separates the quality of the coaching, and it’s really all about making the right adjustments.

“A good trainer will make these adjustments for you, but if you can’t access a person, AI can be good at modifying if it has the data it needs,” Kim says. “You can select a mobility workout versus a high-intensity workout when you’re not feeling a hundred percent.  You can also indicate how recovered you are, so that’s another great way to get the workout you need that day, even if you don’t want to change styles.”

Do you still need a real personal trainer?

AI fitness coach
Victor Freitas / Unsplash

Given the way AI fitness coaches can fill in the gaps and help you make adjustments, it’s fair to ask if you can ditch your personal trainer and save a few bucks in the process. For Kim, the answer is an emphatic “no.”

“The human impact of a coach cannot be underestimated,” he says. “Just by having another human being physically present or holding you accountable, it makes a tremendous difference in how well you stick to your program, especially in the long term.”

What AI does, Kim adds, is mimic the tricks of the trade that coaches use, along with some of the rules of thumb, guidelines, and strategies. It’s also especially appealing to both Gen Z and Gen Alpha, Kim says, because there’s “a much, much higher affinity to casually talking to an AI.”

Realistic expectations and the future of AI fitness coaches

AI fitness coach
Shutterstock

From entertainment to the workplace, any discussion of AI tends to focus on the future, both in the long and short term, and fitness is no exception. It won’t change the world right away, but it’s carving out a significant role.

“I don’t see AI completely replacing the human touch, [but] virtual fitness coaches have great potential to help trainers manage their client loads, continue progress outside of the gym, or maintain fitness goals while traveling or outside of a normal routine,” Kim summarizes.

“The same way physical therapists have started to implement AI to help their clients complete assignments in between sessions, for example, AI fitness coaches can be a complement for those who still want that in-person touch.”

The future, though, looks far different for AI fitness coaches. “I expect to see a live, vision-powered coach coming onto the market soon,” Kim predicts. “Gyms will start integrating AI programs into their apps, and some will start providing live form feedback at various exercise stations. Expect to see cameras popping up in gyms because it’s hard to use your phone.”

That, in turn, will likely lead to in-person encounters with a coach that isn’t necessarily a flesh-and-blood counterpart.

“Eventually, AI coaches will become avatars you can FaceTime call through your workout,” Kim says, “giving you live updates and motivation as you go. Or with cameras in the gym, you can reach out when you need form assists or changes to your plan.”








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Artificial Intelligence in Sports Market Size, Share Growth

Artificial Intelligence in Sports Market The Artificial Intelligence in Sports market is transforming the way athletic performance, fan engagement, and operational efficiencies are managed. Leveraging advanced AI technologies, this industry is witnessing rapid innovation, significantly impacting sports analytics, injury prevention, and personalized training solutions. Market Size and Overview The Global Artificial Intelligence in Sports Market […]

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Artificial Intelligence in Sports Market

Artificial Intelligence in Sports Market

The Artificial Intelligence in Sports market is transforming the way athletic performance, fan engagement, and operational efficiencies are managed. Leveraging advanced AI technologies, this industry is witnessing rapid innovation, significantly impacting sports analytics, injury prevention, and personalized training solutions.

Market Size and Overview

The Global Artificial Intelligence in Sports Market size is estimated to be valued at USD 7.73 billion in 2025 and is expected to reach USD 39.65 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 26% from 2025 to 2032. This robust market growth reflects rising adoption across professional sports, e-sports, and fitness sectors, driven by increasing demand for data-driven performance enhancements and immersive fan experiences. The market report highlights expanding investments in AI-enabled wearables and AI-powered camera systems as critical contributors to the accelerating market revenue.

Request Sample Copy of Research Report: https://www.coherentmarketinsights.com/insight/request-sample/7184

Actionable Insights

– Production Capacity: Major market players increased AI-powered wearable production capacity by over 40% in 2024 due to high demand among athletes and fitness enthusiasts.

– Pricing Trends: Dynamic pricing of AI analytics platforms showed an average annual decrease of 5%, facilitating wider adoption across mid-tier sports franchises.

– Exports and Imports: Asia-Pacific recorded a 35% surge in exports of AI sports analytics solutions in 2025, primarily to North America and Europe.

– Use Cases: AI in athlete injury prevention platforms saw a 28% growth in deployment across professional football leagues in 2024, leading to measurable decreases in player downtime.

– Nano-Level Indicators: Micro-segmentation revealed that AI-enabled fan engagement tools yield 22% higher average revenue per user (ARPU) in digital broadcasting sectors.

Growth Factors

– Accelerated deployment of machine learning algorithms in player scouting and performance optimization resulted in a 32% efficiency improvement in 2024.

– Emergence of VR and AR integrations with AI for enhanced fan experiences pushed market growth, with over 50 million users engaging in AI-driven sports simulators worldwide by mid-2025.

– Increased collaboration between AI providers and professional leagues led to a deeper integration of AI in tactical decision-making, driving business growth notably in European football circles.

Market Trends

– The shift towards predictive analytics for injury risk management is a dominant market trend observed in 2024-2025. Several clubs reduced injury rates by up to 25% using AI-driven data models.

– Use of natural language processing (NLP) to analyze fan sentiment and customize live commentary is expanding rapidly, improving fan retention by 15% year-over-year.

– Seamless AI integration with IoT devices for real-time athlete monitoring is expected to redefine game-day operations by 2030, with prototypes showing 98% accuracy in physiological data capture.

Limited Period Offer | Buy Now, Get Up to 25% Off on Research Report @ https://www.coherentmarketinsights.com/insight/buy-now/7184

Key Takeaways

By Region:

– North America: Leads in AI sports technology adoption, due to extensive funding in sports tech startups and professional leagues’ innovation initiatives.

– Latin America: Focuses on AI for football analytics and fan engagement platforms targeting expanding digital audiences.

– Europe: Drives AI-powered tactical and training analytics, with regulatory support fostering advanced R&D.

– Asia Pacific: Emerges as a manufacturing and export hub for AI-enabled wearables and sports equipment.

– Middle East: Invests heavily in smart stadium projects leveraging AI to enhance spectator experience.

– Africa: Sees growing AI adoption in grassroots sports development programs to identify and nurture talent.

By Segment:

– Technology Type:

– AI-driven wearables: Widely used for real-time biometrics and injury prevention (e.g., heart rate and motion sensors in basketball training).

– AI analytics software: Critical for performance analysis and opponent scouting in professional leagues.

– AI-enhanced broadcasting tools: Improve viewer engagement via personalized content delivery.

– Application:

– Athlete analytics: Enables optimized training regimes and biomechanical assessments.

– Fan engagement: Combines AI with AR/VR to revolutionize sports viewing experiences.

– Operational management: Adopts AI for ticketing, crowd control, and stadium security enhancements.

Key Players

– Amazon Web Services, Inc.

– Apple Inc.

– Catapult Group International Ltd

– Fujitsu Limited

– Google LLC

– IBM Corporation

– Intel Corporation

– Microsoft Corporation

– Movella Holdings Inc.

– NEC Corporation

– Oracle Corporation

– Perform Group

– Qualcomm Technologies, Inc.

– Salesforce.com Inc.

– SAS Institute, Inc.

Competitive Strategies

– Several market companies like Microsoft Corporation and IBM Corporation have invested significantly in cloud-based AI sports analytics platforms, increasing user base penetration by 40% through strategic partnerships with major leagues.

– Google LLC accelerated innovation by acquiring niche AI startups specializing in computer vision for sports event summarization, yielding a 30% improvement in video analysis accuracy.

– Amazon Web Services emphasized scalable infrastructure, enabling smaller market players and teams to access sophisticated AI tools, expanding the overall Artificial Intelligence in Sports market share.

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FAQs

1. Who are the dominant players in the Artificial Intelligence in Sports market?

The dominant players include Amazon Web Services, Apple Inc., Google LLC, IBM Corporation, and Microsoft Corporation, spearheading innovation via cloud AI platforms, wearables, and advanced analytics solutions.

2. What will be the size of the Artificial Intelligence in Sports market in the coming years?

The market size is projected to increase from USD 7.73 billion in 2025 to USD 39.65 billion by 2032, with a CAGR of 26%, driven by expanding applications and technological advancements.

3. Which end-user industry has the largest growth opportunity?

Professional sports leagues, including football, basketball, and e-sports, represent the largest growth opportunity due to their adoption of AI-powered performance and fan engagement tools.

4. How will market development trends evolve over the next five years?

Trends point towards greater use of AI in predictive injury management, AI-augmented broadcasting, and integration with IoT devices for real-time athlete monitoring and operational efficiency.

5. What is the nature of the competitive landscape and challenges in the Artificial Intelligence in Sports market?

The competitive landscape is highly dynamic, characterized by constant innovation and strategic acquisitions; challenges include data privacy concerns and the high cost of AI technology deployment.

6. What go-to-market strategies are commonly adopted in the Artificial Intelligence in Sports market?

Market players typically combine strategic partnerships with sports franchises, acquisition of AI startups, and development of scalable cloud solutions to broaden market penetration and enhance market revenue streams.

Author of this marketing PR:

Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice’s dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.

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