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Motorsports

What Cologne Does Each Driver Wear?

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Formula 1 drivers are among the most recognizable athletes in the world, known not only for their precision on the track but also for their carefully managed public image off it. From tailored fashion choices to luxury watches and grooming routines, every detail contributes to how these global sports figures present themselves. In recent years, fans and lifestyle media alike have shown growing curiosity about a more personal detail: the fragrances Formula 1 drivers choose to wear. While performance defines their careers, scent plays a quieter yet meaningful role in their off-track identity.

Luxury Fragrance as Part of the F1 Lifestyle

The interest in Formula 1 drivers’ perfume choices reflects a broader fascination with the luxury lifestyle surrounding the sport. Drivers frequently partner with premium brands and appear at high-profile events where presentation matters. Retail platforms such as Parfumdreams have observed increased interest in high-end fragrances often associated with motorsport culture, reinforcing the idea that scent has become part of modern athlete branding. For fans, discovering the colognes/perfumes linked to their favorite drivers offers a sense of connection to a world that otherwise feels distant and exclusive.

Do Formula 1 Drivers Publicly Share Their Cologne Choices?

Unlike watches, cars, or clothing, colognes and perfumes are rarely disclosed explicitly by drivers. Most Formula 1 professionals keep their fragrance preferences private, and there are few confirmed statements about specific scents they wear. However, interviews, brand partnerships, and lifestyle features occasionally provide clues. In some cases, drivers have been linked to luxury fragrance houses through sponsorships or fashion collaborations, suggesting alignment with certain scent profiles rather than direct confirmation of daily use.

This level of ambiguity has only fueled public interest. Fans often speculate based on a driver’s personality, nationality, or personal style, turning fragrance discussions into part of wider lifestyle conversations rather than factual declarations.

How Personality and Image Influence Fragrance Choices

Fragrance selection is deeply personal and often reflects character traits. In Formula 1, drivers are known for distinctly different personas. Some project a calm, understated image, while others embrace boldness and charisma. These contrasts naturally influence assumptions about fragrance preferences. A driver known for precision and discipline may gravitate toward clean, refined scents, while a more expressive personality may favor intense, statement-making colognes and perfumes.

Lifestyle experts note that athletes at this level often choose fragrances that align with confidence and longevity rather than novelty. Long-lasting compositions that transition well from daytime commitments to evening appearances are particularly popular among high-profile individuals with demanding schedules.

The Role of Sponsorships and Brand Associations

Brand partnerships play a significant role in shaping public perceptions of what Formula 1 drivers wear, including fragrance. Many drivers collaborate with luxury fashion houses that also produce cologne and perfumes. While this does not guarantee personal use, these associations influence consumer assumptions. When a driver becomes the face of a luxury brand, fans often interpret that partnership as a reflection of personal taste.

Fragrance brands benefit from this association as well. Motorsport conveys speed, precision, and excellence—qualities that translate well into luxury marketing. Even without explicit endorsements, the visual and cultural connection between Formula 1 and premium fragrance remains strong.

Regional Influences on Scent Preferences

Formula 1 is a global sport, and drivers come from diverse cultural backgrounds. Regional fragrance preferences can influence personal taste. European drivers may lean toward classic eau de parfums rooted in traditional perfumery, while those from warmer climates might prefer fresher compositions suited to heat and travel. These cultural nuances contribute to the intrigue surrounding driver fragrance choices.

As drivers travel extensively throughout the season, practicality also matters. Scents that perform well across different climates and environments are often favored. This functional approach mirrors the performance-driven mindset seen on the racetrack.

Why Fans Are Increasingly Interested in Driver Grooming Habits

The rise of social media has changed how fans engage with Formula 1 personalities. Formula 1 drivers have a huge female fanbase and they tend to be more interested in every aspect of a driver’s life.  Drivers now share more glimpses of their daily routines, fashion choices, and personal moments. This transparency has extended interest beyond racing statistics to lifestyle habits, including grooming and fragrance.

Cologne and perfume, in particular, appeal to fans because they are accessible. While driving a Formula 1 car is unattainable for most, wearing the same fragrance as a favorite driver feels achievable. This relatability factor has helped fragrances become part of broader fan culture discussions.

Media Speculation and Fragrance Culture

Lifestyle magazines and online platforms frequently explore the topic of celebrity fragrances, and Formula 1 drivers are no exception. These features often combine informed speculation with analysis of a driver’s public image. While not definitive, such articles shape popular narratives and influence purchasing decisions among fans.

This trend reflects the growing intersection between sport, fashion, and lifestyle media. Formula 1 drivers are no longer viewed solely as athletes but as global influencers whose choices, real or perceived, impact consumer behavior.

Cologne and Perfume as a Symbol of Confidence and Routine

For elite athletes, routine plays a crucial role in performance and mental focus. Many rely on consistent habits to maintain stability amid intense competition. Fragrance can be part of that routine, offering familiarity and confidence before public appearances or high-pressure events.

Although drivers rarely discuss this aspect openly, experts in sports psychology suggest that sensory cues, including scent, can contribute to mental preparedness. This perspective adds depth to the fascination with what colognes Formula 1 drivers might choose.

Impact on the Luxury Fragrance Market

Interest in Formula 1 drivers’ lifestyle choices has a tangible impact on the fragrance market. Searches for luxury men’s colognes often spike around major racing events, particularly when drivers appear in fashion or lifestyle features. The association with elite performance enhances the aspirational appeal of premium scents.

Retailers and fragrance houses are increasingly aware of this crossover potential. Motorsport-themed campaigns and partnerships are becoming more common, further blending the worlds of racing and luxury perfumery.



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Motorsports

Noah Gragson’s 2026 NASCAR Cup Series season preview

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Dec. 31, 2025, 7:10 a.m. ET

Noah Gragson left the 2025 NASCAR Cup Series season with some momentum. Gragson had a few good runs during the 2025 campaign, but it was full of mistakes and wrecks that didn’t allow him to finish. Now, the Front Row Motorsports driver is ready to put it all behind him.

Gragson’s biggest priority for the 2026 NASCAR season must be finishing races. The driver of the No. 4 car was involved in too many accidents that hurt his ability to finish and run well. It has been a rollercoaster tenure for Gragson in the Cup Series; however, returning to Front Row Motorsports should help.

There was plenty of speculation regarding Front Row Motorsports during the offseason, as the team’s future could have gone downhill if it lost the trial. Instead of worrying about the future, Gragson can now focus on improving his performance with the No. 4 team ahead of the 2026 NASCAR season.



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Motorsports Bombshell Lindsay Brewer Heats Up Laguna Beach in Skimpy Tank and Bikini Top – Star Magazine

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Lindsay Brewer/Instagram

Lindsay Brewer grabbed attention with a playful new Instagram post shared on Monday, December 29.

“I’m your Uber driver, get in!” the professional race car driver and social media personality, 28, captioned photos in which she posed inside a parked vehicle in Laguna Beach, California. Brewer sat sideways in the driver’s seat with the door open, smiling directly at the camera as palm trees and a bright blue sky framed the background.

For the look, Brewer wore a fitted white cropped tank that highlighted her toned midsection, layered over a bright yellow bikini top. She paired the top with loose-fitting, light-wash jeans. White sneakers completed the outfit, keeping things sporty and practical while still photo-ready.

Lindsay Brewer/Instagram

Her long blonde hair was styled in soft waves that fell over her shoulders, and her makeup appeared natural, with a fresh glow that fit the sunny beachside setting. Brewer accessorized minimally, letting the outfit and setting do most of the talking.

Known for balancing her racing career with a strong social media presence, Brewer has built a loyal following by blending high-speed motorsports with lifestyle content.





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Rockenfeller, Ford Seek to “Write Some More History Together” – Speedway Digest

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Although he’s now 42, Mike Rockenfeller is practically ageless. He still looks as young and drives as fast as his younger teammates within the Ford Multimatic Motorsports stable of Mustang GT3 drivers. He can easily be viewed one of sports car racing’s greatest drivers, ambassadors and gentlemen of the millennium with his affable attitude and incredible insights.

The German driver best known as “Rocky” made his early mark coming up the sports car ladder with two distinct German brands: Porsche and Audi. In 2010, he won both the Rolex 24 At Daytona and 24 Hours of Le Mans overall in the same year; the Rolex aboard an Action Express Racing Riley-Porsche closed cockpit Daytona Prototype and Le Mans in a factory Audi R15 TDI Plus diesel LMP1 open prototype. He’s the second most recent driver to do that, as Fernando Alonso did so in 2019 with a Cadillac DPi-V.R at the Rolex 24 and a Toyota TS050 Hybrid in LMP1 at Le Mans.

But in recent years, “Rocky’s” manufacturer presence has been distinctly American. He raced both GT and Daytona Prototype Corvettes off-and-on through the mid-2010s, and then was the sports car expert who guided Jimmie Johnson, Jenson Button and the Hendrick Motorsports collaborative Garage 56 Chevrolet Camaro ZR1 to take NASCAR back to Le Mans in 2023. He also ran select NASCAR Cup Series races for Johnson’s Legacy Motor Club team when it still ran Chevrolets.

Since 2024, “Rocky” has been a “blue oval” man through and through. He’s been back in a full-time seat in the IMSA WeatherTech SportsCar Championship as part of Ford’s Grand Touring Daytona Pro (GTD PRO) effort, and through the end of 2025, was the only driver Ford kept in that full-time role for both seasons.

For 2026, things change a bit. After Rockenfeller and Harry Tincknell shared the No. 64 Ford Mustang GT3 in 2024 and Rockenfeller and Seb Priaulx then partnered to be the proverbial veteran and young charger pairing in 2025, both “Rocky” and “Sebby” shift to Michelin Endurance Cup roles in 2026 split between the Nos. 64 and 65 cars.

Rockenfeller seems to feel something different with Ford than he did with the German brands he raced with earlier in his career. As he reflected during the IMSA-sanctioned November test, being part of Ford means going back more than a century and building on it as Ford continues its global motorsports ramp-up to be one of the world’s most pre-eminent motorsport manufacturers.

“Where I’ve come from, I was not surprised… but at Charlotte when they did the season launch two years ago, I’d just joined the program so I only understood it somewhat,” Rockenfeller explained. “But they do NASCAR. Off-road. Baja. Obviously sports car racing. They will do F1. Then Hypercar/GTP… yes, it’s Europe for now, but hopefully they come to the U.S. It’s unreal how big their program is. The Red Bull F1 thing I hope will be very successful, super cool and exciting. The range they go is unreal.”

Ford’s perception is changing globally, too, he noted.

“For me coming from different brands and joining a new one, in Europe, Ford is a different brand than what it is in the U.S.,” Rockenfeller said. “Here, it’s massive. There, the Germans are quite big. That’s normal.

“But I always had friends driving Ford. A friend of mine in go-karts has three Ford dealerships. I always looked at it, but I never imagined I’d race for Ford. To get to know the family and Jim Farley and all of them, (Mark) Rushbrook, it’s such a family. And they’re emotional with racing. They really love it, and you can see it in the programs they do.”

Rockenfeller then proceeded to tell just how much of the Ford family presence the manufacturer wanted to share with its drivers.

“The first year in Detroit, we went to the Henry Ford House, where he basically lived. It’s kind of a museum almost,” he said. “It’s unreal to hear the stories; Edsel and that. It’s unreal. To hopefully write some history together is great. I feel such a part of it. To identify, it takes a bit of time. You need to know the cars, the people, and success and not success together. Year three … this year changed a lot for me. I feel like I’m there now.”

Indeed, the leap Ford made in IMSA from year one in 2024 to year two in 2025 with the Mustang GT3 was paramount. Rockenfeller won the Motul Pole Award for the Rolex 24 and the duo finished third with third driver Austin Cindric, who was deputizing for the injured Ben Barker. The sister No. 65 car won the Rolex with Frederic Vervisch, Christopher Mies and Dennis Olsen.

Ford’s No. 64 car enjoyed major success as the year progressed with two wins on the streets of Detroit – notably cast against the corporate headquarters and backdrop of crosstown rivals General Motors – and then the six-hour TireRack.com Battle On The Bricks in Indianapolis. With one other podium (second at Road America), Rockenfeller and Priaulx finished third in GTD PRO points.

“Every victory is special in its own,” Rockenfeller admitted. “Detroit is the only street circuit (for GTD PRO). It’s cool scenery and it’s different. I love to race in cities anyway but that’s the only chance on the calendar to do so. We don’t do Long Beach. Then obviously that’s the home race for Ford Motor Company and GM is there. It’s a big battle between us. To come out on top was the highlight.

“Indy was so cool; we were second the year before. We knew it was a strong place for us. To win with ‘Sebby’ was good as we just started working together this year and it turned out to be a pretty good combo.

“Then at Indy, it was special to have the whole family (as part of new IMSA Resilient Racers program) there enjoying it, taking the pictures, being on the podium. Especially as a father of three, you understand what matters in life. You think racing is the most important or when you’re doing it. But there’s a lot more in life, to share emotions and give something back. That’s very special.”

For 2026, Rockenfeller will share the No. 64 car with Olsen and Barker, who are set to embark on the full-season effort. That means Rockenfeller’s IMSA goal for 2026 is trophy hunting at the three longest Michelin Endurance Cup rounds, and notably, adding another Rolex watch to his 2010 one. Missing out in 2025 stung, he admitted.

“In the end, to win you need to be perfect,” he said. “The other car had a better setup and we didn’t. The last two tenths, probably. They deserved it! I’m happy they did. Obviously, I’m a Ford driver, so it’s good for all of us if the car wins.

“In the end we had a strong season. I’m sure the big goal is to win the championship. If you ask me what do you prefer, I don’t know if I would pick between 24 and the championship. Probably the championship. It gives a better picture of the whole year.

“But at Daytona, I’d like to get a free watch and not have to buy one!”

IMSA Wire Service PR



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“I’ve Got to Try”: Rick Hendrick Tried to Recruit Dale Earnhardt In the Initial Days of Hendrick Motorsports

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When Rick Hendrick entered the NASCAR Cup Series competition in 1984 with Geoff Bodine piloting the No. 5 car, Dale Earnhardt had already etched his name into history with a Cup championship in 1980. Hendrick initially set his sights on bringing Dale Sr. into his fledgling operation, but timing and circumstance shut that door.

When Hendrick made his pitch, Dale Sr. remained aligned with Bud Moore Engineering, a team with history in the sport since the 1960s, and by the time Hendrick officially launched his effort, Senior had already committed to the more established Richard Childress Racing.

Revisiting that crossroads on the Dale Jr. Download, Hendrick recently detailed how close the paths briefly ran. When Dale Earnhardt Jr. referenced a photo of Hendrick and Earnhardt standing together in the garage at Charlotte Motor Speedway, with Dale Sr. dressed in blue while testing a Cup car, Hendrick explained that he had asked him to shake the car down.

As the conversation extended, Hendrick admitted his interest in landing Dale Sr. Still, Hendrick Motorsports was little more than a blank page at the time, without results or reputation to lean on, and Dale Sr. chose not to take the gamble. Hendrick acknowledged he understood the odds, noting that his chances were “zero,” before adding, “But I’m a car salesman. I mean, I’ve got to try, right?”

The connection between the two, however, predated Hendrick Motorsports’ Cup debut. In 1983, when Hendrick first dipped his toes into stock car racing ownership with Robert Gee, the duo had called on Dale Sr. to drive their No. 15 at Charlotte in the Late Model Sportsman division, now known as the NASCAR Xfinity Series.

That decision paid immediate dividends as Dale Sr. won in his first outing for the team, delivering Hendrick his first-ever victory as a stock car owner. Later that same year, Dale Sr. climbed into the No. 5 again, this time to test for All-Star Racing. One season later, that program officially went racing, marking another early chapter in Hendrick’s ascent.

Years down the line, the storyline came full circle when the elder Earnhardt’s son, Dale Earnhardt Jr., eventually joined Hendrick Motorsports and took over the No. 88. In his first race with the organization, the exhibition event ahead of the Daytona 500 in 2008, he drove straight to victory lane.

Hence, father and son both won on debut for Rick Hendrick, separated by 25 years, and did so in cars carrying the same name. The original 1983 entry was called “Emma,” named after Gee’s mother, and in 2008, the No. 88 chassis carried the same name as a tribute.



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House Fire Claims Life of Denny Hamlin’s Father; Mother Remains Hospitalized

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Dennis Hamlin, father of NASCAR Cup Series driver Denny Hamlin, died Sunday night at the age of 75 from injuries sustained in a house fire at the family’s home. Hamlin’s mother, Mary Lou, remains hospitalized in critical condition.

The Gaston County Office of Emergency Management and Fire Services issued a press release stating that first responders were dispatched to the home in the Stanley community at 6:19 p.m. ET. They arrived eight minutes later and found the residence engulfed in flames. There were two occupants discovered outside the home who were transported to a nearby hospital.

Dennis Hamlin later died at the hospital. Mary Lou Hamlin, 69, was transferred to Atrium Health Wake Forest Baptist Burn Center in Winston-Salem, where officials said she is “actively being treated.”

Denny Hamlin’s parents were instrumental in helping him pursue his career in NASCAR. In 2006, he signed with Joe Gibbs Racing and has claimed 60 Cup Series wins with the team.

He dedicated his victory at Las Vegas Motor Speedway to his father.   

“He’s the one that got me into racing,” Hamlin said, “He just took me to a racetrack when I was 5 and then made all the sacrifices financially to keep me going. Sold everything they had. We almost lost our house a couple times, just tried to keep it all going. I’m glad he was able to see 60. That was super important to me.”

Due to extensive damage, the cause of the fire has not been determined as the investigation continues.

NASCAR issued the following statement on Dec. 30: “NASCAR extends its deepest condolences to Denny Hamlin and the entire Hamlin family. Dennis Hamlin instilled a love of racing in his son, and sacrificed greatly to develop Denny into a world-class talent in the sport. We also continue to offer our thoughts and prayers to Denny’s mother, Mary Lou, and hope for her full recovery.”



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“We Have to Make It Happen”: Natalie Decker and Husband Derek Share One Dream They Talk About Daily

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Natalie Decker and her husband, Derek Lemke, are embracing life as new parents, spending the holiday season between Christmas and New Year focused on family while keeping one eye firmly on the road back to NASCAR. Decker last took the green flag in August 2025 at Daytona, where she finished 22nd, marking her return to competition months after welcoming their son in February. While she is currently savoring motherhood and marriage, another long-held ambition remains front and center, one she shares with her husband and intends to chase down.

A year ago, during an interview with Frontstretch, Decker sat down with Wyatt Watson ahead of her second career start at Charlotte Motor Speedway and laid out several personal goals. She spoke about a dream partnership with Bikini Zone, highlighted the importance of promoting sponsorship alongside her family, reflected on married life, and opened up about a shared vision with Lemke, which is lining up against him on the racetrack.

As Decker put it, “That’s literally our goal and dream. We talk about that daily. So here’s the thing: Derek has never beaten me. We talk about that all the time.” She explained that the two have raced each other only a handful of times so far, but they plan to settle the score properly by competing head-to-head in either a NASCAR Craftsman Truck Series race or an Xfinity Series event in the near future.

The intention, she said, is “We have to make it happen, and then we can then determine who is better after that race.”

When discussing married life, Decker shared that very little has changed beyond the wedding bands now on their fingers. Their lives, she noted, had already been connected long before the ceremony. Once Lemke was fully committed to supporting her racing career, they immediately approached everything as a team.

Decker added that they have been together for more than eight years (now over nine), and married for some time, and she finds it deeply fulfilling. For the 28-year-old, one of the highlights of getting married was celebrating alongside friends and family, hosting a large gathering that turned into an unforgettable occasion.

In 2025, Decker also joined a select group of women who returned to NASCAR competition after becoming mothers.

Beyond Shawna Robinson, one of only 17 women to start a NASCAR Cup Series race, who had two children in the late 1990s before competing in 21 races across NASCAR’s three national divisions between 2001 and 2005, drivers such as Sara Christian, Jessica Friesen, Tina Gordon, Ethel Mobley, Alli Owens, and Kelly Sutton also raced after entering motherhood.

Backed by sponsorship from Wawa, Decker drove the #92 DGM Racing Chevy in the NASCAR Xfinity Series event at Daytona International Speedway, and might be ready to do that in 2026 as well.



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