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Why did PUMA rebrand itself as PVMA ?

In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour of its latest collaboration with badminton superstar and two-time Olympic medallist PV Sindhu. This unprecedented activation heralds PUMA’s official entry into badminton and positions India as a pioneer within the global PUMA ecosystem for […]

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Why did PUMA rebrand itself as PVMA ?

In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour of its latest collaboration with badminton superstar and two-time Olympic medallist PV Sindhu. This unprecedented activation heralds PUMA’s official entry into badminton and positions India as a pioneer within the global PUMA ecosystem for the racquet sport.

Ahead of announcing the partnership, PUMA India initiated a unique campaign by temporarily altering its iconic signage at select stores across the country. For nearly a week, “PUMA” transformed into “PVMA,” symbolising the brand’s dedication to Sindhu and the sport she has elevated on the global stage. This bold gesture sparked widespread excitement online, amplifying anticipation for the partnership.

This multi-year collaboration signifies more than just a new chapter for PUMA; it represents the launch of a specialised badminton range featuring high-performance footwear, apparel, and accessories. Sindhu now joins PUMA’s elite roster of athletes, which includes cricket stars Harmanpreet Kaur and Mohammed Shami, Olympian Sarabjot Singh, Paralympian Avani Lekhara, and boxing icon MC Mary Kom. Lifestyle influencers like Kareena Kapoor Khan and Ibrahim Ali Khan Pataudi, along with global legends Usain Bolt and Neymar Jr., round out this impressive line-up.

The collaboration will make its official debut at the India Open 2025, setting the stage for a new era in Indian badminton and redefining the sport’s profile in the country.

Badminton’s popularity in India is at an all-time high, with 57 million fans, as per the 2024 Google-Deloitte Think Sports report. Notably, 27.8 million of these fans belong to Gen Z, indicating the sport’s strong resonance with younger audiences. It has also emerged as the second-most played sport in urban India, following cricket, with a 65% rise in active participation over the past four years.

Sindhu’s partnership with PUMA aims to further this momentum, particularly among young athletes. By leveraging her star power and PUMA’s innovative approach, the collaboration seeks to inspire a new generation of players and elevate badminton’s standing in the Indian sports landscape.

Sindhu’s extraordinary achievements have been instrumental in badminton’s rise as a competitive sport in India. As the first Indian to win five badminton world championship medals, she has also claimed victories at the Olympics, Commonwealth Games, Asian Games, and other prestigious tournaments. Recognised with honours such as the Khel Ratna, Padma Shri, Padma Bhushan, and Arjuna Award, Sindhu has solidified her position as a global icon.

Beyond her accolades, Sindhu was recently listed in the 2024 Forbes World’s Highest-Paid Female Athletes and is the most-followed badminton player on Instagram, boasting an impressive 4 million followers. Her influence extends beyond the court, making her a perfect fit for PUMA’s vision.

Expressing her excitement, Sindhu said, “I’m thrilled to join the PUMA family, a brand that shares my belief in the power of sport to inspire. This partnership is not just about being part of something bigger—it’s an opportunity to connect with those who embrace challenges and push boundaries. Through this collaboration, I hope to inspire others, especially women, to take risks, believe in themselves, and strive for greatness both on and off the court.”

German brand PUMA’s strategic partnership with PV Sindhu signals a transformative moment for Indian badminton. By leveraging Sindhu’s legacy and PUMA’s global influence, the collaboration aims to redefine the sport’s trajectory and inspire the next generation of athletes. The temporary rebranding to “PVMA” is more than just a marketing strategy; it’s a bold declaration of PUMA’s dedication to innovation, inclusivity, and the power of sport to unite and inspire.

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women's cricket ke liye eligible hoon'

NEW DELHI: Anaya Bangar, child of former India cricketer Sanjay Bangar, has called upon the International Cricket Council (ICC) and Board of Control for Cricket in India (BCCI) to support transgender cricketers. Currently, transgender cricketers are not allowed to participate in women’s cricket. This ban was implemented during the ICC board meeting following the 2023 […]

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women's cricket ke liye eligible hoon'

NEW DELHI: Anaya Bangar, child of former India cricketer Sanjay Bangar, has called upon the International Cricket Council (ICC) and Board of Control for Cricket in India (BCCI) to support transgender cricketers.

Currently, transgender cricketers are not allowed to participate in women’s cricket. This ban was implemented during the ICC board meeting following the 2023 ODI World Cup.

Anaya shared an eight-page scientific report detailing her transition journey as a transgender athlete. Bangar plans on submitting these findings to the ICC and BCCI.

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“For the first time, I’m sharing the scientific report that documents my journey as a trans woman athlete. Over the past year, I’ve undergone structured physiological assessments after starting hormone therapy. This report captures the real, measurable impact of my transition not opinions, not assumptions, but data.”

“I’m submitting this to the BCCI and ICC, with full transparency and hope. My only intention is to start a conversation based on facts not fear. To build space, not divide it. Whether you agree or not, thank you for witnessing.”

Anaya, who was born male, later transitioned to female. Bangar recently shared test reports through an Instagram video. The 23-year-old collaborated with Manchester Metropolitan University after completing one year of Hormone Replacement Therapy (HRT).

The tests collected data on her muscle power, endurance, glucose, and oxygen levels, comparing them with cisgender female athletes. The results indicated these parameters fell within cisgender female athlete norms.

“Science kehta hai main women’s cricket ke liye eligible hoon. Ab sawaal yeh hai kya duniya tayyar hai sach sunne ke liye? (Science says that I am eligible for women’s cricket. Now the question is whether the world is ready to hear the truth or not?)”

Anaya’s father, Sanjay Bangar, played 12 Tests and 15 ODIs for Team India. He later served as the national team’s batting coach from 2014 to 2019.

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"Amazing athletic genes"

The world of sports adores a happy tale, and Reddit just discovered its new favorite. In a viral forum that instantly garnered buzz throughout hockey fandom, fans found an amazing coincidence: Seth Jones, just off a Stanley Cup victory with the Florida Panthers, is Popeye Jones’ son, the former NBA player and assistant coach who […]

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"Amazing athletic genes"

The world of sports adores a happy tale, and Reddit just discovered its new favorite. In a viral forum that instantly garnered buzz throughout hockey fandom, fans found an amazing coincidence: Seth Jones, just off a Stanley Cup victory with the Florida Panthers, is Popeye Jones’ son, the former NBA player and assistant coach who won an NBA championship with the Denver Nuggets in 2023.

Reddit hails unusual father-son moment as Seth Jones becomes second Jones to win championship

The discussion started when users started posting clips of Seth Jones hoisting the Stanley Cup following the Florida Panthers’ six-game win over the Edmonton Oilers. That alone was something to celebrate. But another fact caught fans’ attention, not just from the NHL community but also from the NBA world—Seth Jones’ father, Popeye Jones, played 11 seasons in the NBA as a journeyman forward.

Redditors were left amazed. “I had no idea Popeye Jones was his dad! Amazing stuff! And amazing athletic genes!” one of them wrote. “The genes are strong,” another wrote. The thread went viral not only due to the sensationalism, but due to the fact that such cross-sport, father-son championship pair is very rare, if not unheard of, in high-level North American sports.

“Only person on Florida I’m happy for because of that,” one commenter wrote.

It seems Seth and his brother Caleb learned to skate in Colorado as Popeye played for the Nuggets during the late ’90s. The thread says Colorado Avalanche captain Joe Sakic told Popeye to get his son’s skates before sticks. That tip made all the difference.

Seth Jones, at this point in his career, a mid-career NHL defenseman, is one of the league’s most consistent blueliners. His Stanley Cup victory with the Florida Panthers puts a capstone on a truly generational story of success, and Reddit was on hand to connect the dots in real time.

Also read: NBA legend Charles Barkley holds grudge against NHL player Seth Jones for strangest reason

A moment Reddit won’t forget

In an age where sports fandom happens one post at a time, Reddit brought attention to a multi-generational victory that many overlooked. Amid all the arguments over numbers and legacies, sometimes it’s the off-the-beaten-path family ties that unite fans. From courtside to rinkside, the Jones family now occupies a special and memorable space in sports history.

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NFL players double down on SpaceX amid the ongoing Donald Trump and Elon Musk dramatic feud

Atlanta Falcons Pro Bowl safety Jessie Bates is known for his playmaking ability on the field, but off the gridiron, he’s making headlines for a different kind of game-changer—his bold investment in Elon Musk’s aerospace giant, SpaceX. Bates, who first backed the company in 2019, is now seeing the kind of growth most investors only […]

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NFL players double down on SpaceX amid the ongoing Donald Trump and Elon Musk dramatic feud

Atlanta Falcons Pro Bowl safety Jessie Bates is known for his playmaking ability on the field, but off the gridiron, he’s making headlines for a different kind of game-changer—his bold investment in Elon Musk’s aerospace giant, SpaceX. Bates, who first backed the company in 2019, is now seeing the kind of growth most investors only dream of. But as Musk’s political ties stir heated debate, Bates—and other NFL investors—are navigating not just rocket launches, but reputational turbulence.

A touchdown investment: how Jessie Bates bet early on SpaceX

Bates made his initial six-figure investment through Rise Sports Advisors, a firm that helps pro athletes tap into high-growth startups. He doubled down three years later through Summit Peak Ventures, joining former Bengals lineman D’Ante Smith in SpaceX’s Series J round, when the company was valued at $127 billion.

Now valued at over $350 billion, SpaceX has become one of the world’s most lucrative private firms. “I didn’t know what to expect from it,” Smith said. “I didn’t think it would fail but I didn’t know what to expect.”

For Bates, the decision was about long-term vision. “It would be crazy if we didn’t think that [one day] people will be going to space normally,” he said. “You would be crazy not to educate yourself in that space and maybe participate in some investments.”

The Musk factor: business genius or political liability?

While Bates respects Musk’s acumen, he stops short of backing him politically. “You can’t ignore how business-savvy these guys are and the leadership that they have in this space,” he explained, acknowledging SpaceX’s “polarizing reputation.”

That reputation has only intensified. Musk’s past close relationship with Donald Trump drawn criticism amid sweeping federal job cuts and regulatory rollbacks. Still, Rise Sports’ VP of Finance Jay Bass said Musk’s government connections “help more than it hurts” from an economic lens.

Until SpaceX goes public or sells, Bates and his fellow athlete-investors are holding tight. “This is one of the pretty big investments that I’ve made,” he said. “To see that it can be a 10x type of deal, that’s exciting.”

Also Read: Donald Trump and Elon Musk feud turns ugly as NFL stars like Robert Griffin III and Ryan Clark become unlikely pawns

But with growing media scrutiny and protest movements targeting Musk’s companies, the question remains: will SpaceX’s value soar high enough to eclipse the controversy—or will politics bring it back down to Earth?

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Zach Thomas Defies NFL Odds with Viral Tackle Moment

The Rise of Zach Thomas in Football In a sport often defined by towering athletes and explosive power, Zach Thomas stands out—not just for his remarkable size but also for his undeniable talent. At 5-foot-5 and weighing 270 pounds, he has become a sensation, captivating fans and challenging conventional expectations of what a football player […]

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Zach Thomas Defies NFL Odds with Viral Tackle Moment

The Rise of Zach Thomas in Football

In a sport often defined by towering athletes and explosive power, Zach Thomas stands out—not just for his remarkable size but also for his undeniable talent. At 5-foot-5 and weighing 270 pounds, he has become a sensation, captivating fans and challenging conventional expectations of what a football player can be. His recent viral moment, however, has sparked discussions about both the physicality of the game and the resilience of this extraordinary athlete.

An Unforgettable Viral Moment

The video that captured the attention of countless viewers showcased a moment that was both thrilling and brutal. Thomas, known for his agility and determination, faced a formidable tackle that left many spectators in awe. The sheer contrast between his stature and the force of the hit underscored the intensity of professional football. Yet, it was not just the tackle that resonated with fans; it was Thomas’s unwavering spirit in the face of adversity that truly captured hearts.

Defying the Odds

Zach Thomas’s journey to professional football is a testament to his relentless drive and passion for the game. In an arena where size and strength often dictate success, he has carved out a niche for himself, proving that heart and skill can triumph over physical limitations. His story is one of perseverance, as he has consistently worked to hone his abilities, earning respect from teammates and opponents alike.

The Impact of a New Perspective

In a league where athletes often adhere to traditional molds, Thomas’s success challenges perceptions and opens the door for a broader understanding of what it means to be an athlete. His presence on the field serves as an inspiration to aspiring players who may not fit the typical profile but possess the talent and dedication to succeed. This shift in narrative is crucial in a sport that thrives on diversity and innovation.

Looking Ahead

As Zach Thomas continues to make waves in the football community, the implications of his journey extend beyond his personal achievements. His story encourages a re-evaluation of the qualities that contribute to success in sports, inviting fans and players alike to celebrate a wider array of talents and attributes. The future holds great promise for Thomas, and as he navigates the challenges ahead, he embodies the spirit of resilience that defines the very essence of sports.

In an era where athletes are often defined by their physical attributes, Zach Thomas reminds us that determination, skill, and heart can redefine expectations and inspire a new generation of players. His journey is a powerful narrative of triumph, one that resonates deeply within the world of football and beyond.

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'Stunning' Olympian Goes Viral For Her Six

A “stunning” Olympian is going viral for her six-pack photo on social media. Georgia Ellenwood, a Heptathlete from Canada, has a big-time following on Instagram. She has more than 700,000 followers on Instagram. This week, the stunning Olympian went viral for her sizzling photo shared to social media. The Canadian Olympian showed off her ridiculous […]

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'Stunning' Olympian Goes Viral For Her Six

A “stunning” Olympian is going viral for her six-pack photo on social media.

Georgia Ellenwood, a Heptathlete from Canada, has a big-time following on Instagram. She has more than 700,000 followers on Instagram. This week, the stunning Olympian went viral for her sizzling photo shared to social media.

The Canadian Olympian showed off her ridiculous abs on Instagram. It’s clear that even though it’s not peak season for many track athletes, she’s still been hitting the gym hard.

“Take a look at these,” she wrote.

Fans of the stunning Olympian is trending on social media for her abs photo.

“That looks 🔥🔥,” one fan wrote.

“Always on the move 🏃‍♀️⚡️how long will your chill month remain chill? 😂” one fan added.

“Super slay ❤️,” one fan added.

🔥🔥,” one fan added.

Ellenwood has been representing Canada since 2011.

“Georgia Ellenwood made her international debut for Canada at the 2011 Youth World Athletics Championships where she finished 12th in the heptathlon but was the top competitor in the 200m and the 100m hurdles. Later that summer, she won the U18 Canadian title. In 2012, she competed at the Junior World Athletics Championships, placing 18th in the heptathlon,” Canada writes.

She starred collegiately at Wisconsin.

“Ellenwood was an eight-time All-American at Wisconsin. She is the school record holder in both heptathlon (6173 points) and pentathlon (4392 points). As a senior in 2018, she was named the Big Ten Field Athlete of the Year. While playing for the Badgers, she represented Canada at the 2015 Universiade, finishing fifth in the heptathlon.”

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Caitlin Clark Goes Viral After Getting Decked by Angel Reese's Former Teammate

Caitlin Clark Goes Viral After Getting Decked by Angel Reese’s Former Teammate originally appeared on Athlon Sports. Indiana Fever guard Caitlin Clark returned from injury with a bang over the weekend, leading her team to their fifth win of the season. Advertisement Advertisement Advertisement On Tuesday, Clark and the Fever were back in action, facing […]

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Caitlin Clark Goes Viral After Getting Decked by Angel Reese's Former Teammate

Caitlin Clark Goes Viral After Getting Decked by Angel Reese’s Former Teammate originally appeared on Athlon Sports.

Indiana Fever guard Caitlin Clark returned from injury with a bang over the weekend, leading her team to their fifth win of the season.

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On Tuesday, Clark and the Fever were back in action, facing Marina Mabrey and the Connecticut Sun for the second time this season after losing the first battle, 85-83.

And things got a little heated between the two teams in the second half.

With just under five minutes to play in the third quarter, Clark was poked in the face by Sun guard Jacy Sheldon. The former Iowa star shoved Sheldon in retaliation, but Mabrey took offense to this, walking over and shouldering Clark to the deck.

Mabrey, who played with Angel Reese and the Chicago Sky for the first half of last season, was only handed a technical foul for the incident. Clark and Tina Charles were also given techs, while Sheldon received a flagrant.

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The heated exchange was posted by several accounts online and has now gone viral.

WNBA fans took notice of Clark’s heated moment with Mabrey, taking to social media to leave their thoughts.

“This has to stop. Protect the players. Marina thinks its funny… along with her teammates… it is not. So dirty,” one fan said.

“Talk about poor sportsmanship, that is disgusting and is not a way promote their team and players. That team looks pretty bad/thuggish,” added another.

“She didn’t want to be apart of the blowout coming up,” joked a third.

“OMG they only gave her a technical, WTF!!!” wrote a fourth.

“What a bunch of bull crap. Should be two ejections on the Sun,” claimed a fifth.

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“wtf Mabrey shoving for? Get that (expletive) off the court,” added a sixth.

Indiana Fever guard Caitlin Clark (22) looks on during a game.Trevor Ruszkowski-Imagn Images

Indiana Fever guard Caitlin Clark (22) looks on during a game.Trevor Ruszkowski-Imagn Images

Clark has now picked up her second technical foul of the season, with her first coming in Saturday’s win over the New York Liberty. She can also expect a $200 fine coming her way, unless the WNBA rescinds the call.

Related: Caitlin Clark Catches Attention After Moment Against Former Indiana Fever Teammate

This story was originally reported by Athlon Sports on Jun 18, 2025, where it first appeared.

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