NIL
Why More and More Brands Are Sponsoring Women's Sports Leagues
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The 2025 WNBA season kicked off on Friday, with seemingly more media attention than the NBA as well as more interest from brands. That’s not surprising given the growth in women’s sports in recent years.
In fact, Deloitte projects women’s sports to generate $2.35 billion in 2025, a 25% jump from last year’s record-breaking $1.88 billion, according to Deloitte Global’s report “Beyond the Billion-dollar Barrier: Charting the Next Phase of Growth.”
Sponsorship deals across major women’s sports properties increased by 12% year over year during their 2024-25 seasons, growing at a rate almost 50% faster than major men’s pro leagues experienced last year, according to SponsorUnited’s Women in Sports Report. (ICYMI: Fenty Beauty and Fenty Skin and luggage brand Away recently teamed up with the WNBA’s New York Liberty.)
The National Women’s Soccer League (NWSL) and the WNBA saw the biggest increase in sponsorship deals, with one of those being Gatorade. The beverage brand boasts five NWSL partnerships with teams, in addition to being a sponsor of the WNBA, which it’s been since the beginning in 1997.
“Gatorade has long been a champion of women’s sports, from being a founding partner of the WNBA to signing trailblazing athletes like Serena Williams, A’ja Wilson, Mallory Swanson, Caitlin Clark, JuJu Watkins, and Paige Bueckers,” said a Gatorade spokesperson about the brand’s investment in women’s sports leagues. The brand is active across five women’s professional sports leagues—the Women’s Tennis Association, LPGA, WNBA, NWSL, and Liga MX Femenil, a professional women’s football league in Mexico.
“Our commitment today remains just as strong. We continue to invest in top-tier women’s sports talent and team partnerships, fueling athletes across every level of play and celebrating their impact on and off the field. For us, it’s about showing up consistently and authentically to help move the game forward.”
While major brands like State Farm, Microsoft, and Michelob Ultra are looking to the big leagues like the WNBA and NWSL, brands like BIC are scoring with up-and-coming sports—a trend noted by Deloitte, which reports that cricket, rugby, and volleyball are attracting investment.
Earlier this month, BIC Soleil announced its title sponsorship of the Pro Volleyball Federation (PVF) Championship tournament, which was held at Lee’s Family Forum in Henderson, Nev., just outside Las Vegas, May 9-11. This partnership builds on the brand’s presence in women’s sports, following its debut as the Official Razor of the Professional Women’s Hockey League (PWHL) during its inaugural season last year and continuing this year.
“We see a real connection between the PVF’s passionate fan base and their talented players and the confident, dynamic women who choose BIC Soleil razors,” said Bethridge Toovell, vice president and head of global communications at BIC. “Following along during the PVF’s impressive first season and their clear dedication to uplifting women made the championship sponsorship opportunity a compelling one. It aligns perfectly with our values and our desire to support organizations that empower and enable women to shine.”
As part of the sponsorship, BIC Soleil debuted the “Set a BIC, Score a BIC” commercial, which cleverly riffs on a real volleyball move called a “bic” —a fast, back-row attack designed to surprise opponents. Also, when a “bic” happened during the tournament, viewers at home and attendees at the games were prompted to scan a QR code, leading them to BIC’s Instagram page for a chance to win BIC x PVF merchandise.
There was also on-site Soleil razor sampling during the tournament. Toovell said that the campaign generated over 150,000 organic impressions and an average engagement rate of 3.68%. “With the campaign just running for a few days, this enthusiastic response exceeded expectations, highlighting the exciting momentum and growing support for this emerging league,” she added.
Earlier this month, Soleil brand ambassador and PWHL Toronto Sceptres player Emma Maltais welcomed 20-plus guests to the team’s final home season game. The venue, Coca-Cola Coliseum, was transformed into a floral oasis, where the pinks and golds of the Soleil Glide razor were brought to life. Influencers and media were able to watch the game, engage with Maltais, learn more about the BIC Soleil Glide razor, and capture content.
Guests received custom gift bags filled with Soleil Glide razors, a Tangle Teezer brush, luxe skincare goodies, and an Emma Maltais hockey card. Toovell said that the PWHL “partnership is about more than just shaving. It’s about helping women feel empowered, confident, and ready to shine in all aspects of their lives.”
“For brands like BIC Soleil, whose very essence is about celebrating women, investing in women’s sports is a powerful and direct way to build lasting connections with their target market,” she added.
NIL
College football transfer tracker: With portal now open, where will top players end up?
We’ve known Leavitt was going to leave Arizona State for a couple weeks now after a social media post, but he’s officially in the portal as of this morning.
He played in seven games this season before suffering a foot injury that required him to have surgery and miss the remainder of the year. In those seven games, he threw for 1,628 yards and 10 TDs along with three interceptions. He also ran for 306 yards and five TDs. The previous season, he threw for 2,885 yards and 24 TDs with six interceptions while running for another five rushing TDs.
The former four-star prospect originally committed to Michigan State before transferring to ASU, where he’s been the last 2 years.
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SEC team linked to star transfer WR Cam Coleman
Auburn wide receiver Cam Coleman announced his intention to enter the transfer portal on Dec. 29, a move that assuredly had high-profile programs queuing up for his services.
Four days later, and a day until the transfer portal officially opens, an apparent leader for those services emerged: the Texas Longhorns.
The Houston Chronicle’s Kirk Bohls reported that Texas is saving NIL money in an effort to land Coleman in the portal – even though the star wideout’s asking price could be as high as $4 million.
Coleman is arguably the top overall player to announce plans to enter the transfer portal this offseason, having accounted for over 1,300 yards in 2 seasons at Auburn despite inconsistent quarterback play on the Plains.
According to Pro Football Focus, Coleman caught 57 of his 88 targets this season. His average depth of target was 13.4 yards, which was third among SEC receivers with at least 75 targets.
Adding Coleman to the Longhorns would be a major coup for an offense that ranked 45th in the country both in passing yards (250.7) and scoring (30.5) in 2025. Arch Manning is set to return for his junior season after throwing for 3,163 yards and 26 touchdowns against seven interceptions.
An APSE national award-winning writer and editor, David Wasson has almost four decades of experience in the print journalism business in Florida and Alabama. His work has also appeared in The New York Times, The Washington Post, the Los Angeles Times and several national magazines and websites. He also hosts Gulfshore Sports with David Wasson, weekdays from 3-5 pm across Southwest Florida and on FoxSportsFM.com. His Twitter handle: @JustDWasson.
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Texas WR Parker Livingstone to enter the NCAA transfer portal
Turnover in the Texas Longhorns wide receiver room continued on Thursday with the unexpected news that redshirt freshman Parker Livingstone will enter the NCAA transfer portal when it opens.
The 6’4, 191-pounder’s decision comes in the wake of Texas head coach Steve Sarkisian opting to retain position coach Chris Jackson as Livingstone becomes the third departure, joining junior DeAndre Moore Jr. and redshirt freshman Aaron Butler.
Ranked as a consensus four-star prospect out of Lucas Lovejoy in the 2024 recruiting class, Livingstone was the No, 270 prospect nationally and the No. 46 wide receiver, according to the 247Sports Composite rankings. With 35 offers, Livingstone took official visits to Texas and South Carolina before committing to the Longhorns. Other offers included Arkansas, Auburn, Florida State, Georgia, LSU, Miami, Michigan, Oklahoma, Oregon, Tennessee, and Texas A&M, among others.
As a freshman, Livingstone appeared in four games for the Longhorns, playing 28 snaps and receiving two targets without recording a catch.
Entering the 2025 season, Livingstone drew buzz during the spring for his development and emerged as a seven-game starter during his redshirt freshman season, flashing early with three touchdowns and 175 receiving yards on six receptions over the first two games.
Livingstone finished the year with 29 receptions for 516 yards and six touchdowns, ending the campaign as the fourth-leading receiver in receptions, the third-leading receiver in receiving yards, and the second-leading receiver in touchdown catches.
The promise that Livingstone showed during his breakout second season on the Forty Acres didn’t lead to a third year in Austin even though he was a roommate of quarterback Arch Manning and grew up a Longhorns fan.
So that marks Moore and Livingstone as major contributors who are leaving the Texas program as Sarkisian and general manager Brandon Harris push to upgrade a position that finished as a net disappointment with the possibility increasing that the Horns will target multiple wide receivers in the portal, including a high-profile target like Cam Coleman.
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College football season now guaranteed a happy ending, plus it’s portal time
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In the first two years of the 12-team Playoff era, teams with first-round byes went 1-7. But five of those seven were underdogs or tiny favorites anyway, and the lone winner just humiliated Alabama by 35 in easily the greatest moment in program history (so far). So I think it’s a wash.
Either way, college football has joined the NFL and MLB debates on whether it’s bad or good to get a free pass to the second round. Happy New Year!{{/ifContains}}
Absolute Cinema: What a fresh final four
The best story still on the table in this college football season is pretty obvious, because it’d be one of the best stories in American sports history: the ever-hopeless Indiana Hoosiers (38-3 vs. Alabama in yesterday’s Rose) winning it all for the first time ever, almost literally out of nowhere.
But most of us can agree it’d feel nearly as good, if more of an LMAO kind of good, to see Ole Miss (39-34 vs. Georgia in the Sugar, a game-of-the-year contender) spite Lane Kiffin by winning the Rebels’ first title since their 1962 claim, right? Based on their scores in games against Georgia, maybe they’re better without him anyway.
If neither of those happen, we could have a far worse consolation moment than Oregon (23-0 vs. Texas Tech in the Orange) getting its first ring after several cruel near-misses during its decades-long rise. These relentlessly aggressive Ducks are never boring. Either Indiana or Oregon would be FBS’ first new national champion since 1996 Florida.
Five-time champ Miami (24-14 vs. Ohio State in the Cotton) is the closest thing to a historical ringer here, but anyone who remembers the 1980s or 2000s could honor a sixth by regaling the youths about the Hurricanes of yore. Plus, the championship’s in Miami. Imagine the Canes vs. Fernando Mendoza, whose high school is across town from Hard Rock Stadium.
Look at those four teams. There’s no evil empire left. The Hoosiers and Rebels just knocked out the Tide and Dawgs. Miami handed Ohio State the biggest upset in Playoff history on Friday. Anyone still mad at, I dunno, Clemson can rewatch the Pinstripe Bowl. Brian Kelly’s unemployed, not that he ever won anything big anyway. The vibes are immaculate.
Remember when guys with big microphones told you the NIL era would permanently entrench college football’s uppermost layer, ensuring nobody new ever got to do anything cool? Are those guys ever right about anything?
Now look at us. Those of us without teams still in this fight: We can’t lose. This is gonna rule. Though, yes, America’s primary team is from Bloomington.
- Title odds, per Austin Mock’s projections: Peach Bowl opponents Indiana (35 percent) and Oregon (29 percent) lead, with the Fiesta’s duo splitting the rest. The Hoosiers are football championship favorites. Say it until you can believe it’s real. (BetMGM opening lines: Indiana -4 and Miami -3.)
- Since the Sugar Bowl ended late, you gotta catch up on everything that happened in the final minute. Trinidad Chambliss heroics and Rebels kicker Lucas Carneiro nailing his third bomb of the night were the sensical parts. After that, Georgia’s desperate kick return resulted in a safety. Confetti fell. But the refs put a second back on the clock, the Dawgs recovered an onside kick, Ole Miss again thought it’d won, Georgia ran around for a while and then the Rebels finally won. Entertainment!
- So much about Ohio State’s season now feels telling in hindsight. All those nondescript gimmes against overmatched teams. The annual Ryan Day consternation is here, one month later than usual.
- Despite all the (justified) game-management jokes in the world, Miami’s here because of Mario Cristobal.
- Texas Tech’s big-money season (there’s the money mention again) looked like it was about to go down as a total success, regardless of what happened yesterday. Getting shut out changed that.
- “The Audible,” up late last night: Indiana has no interest in being a mere Cinderella.
Hey, side note: Remember all those takes about JMU’s 17-point loss to Oregon in Round 1? How it allegedly proved the entire G5 should go join the NAIA or something?
Unlike the Big 12 champions yesterday, the Dukes managed to score on Oregon. Got 34 points, in fact. (And no, they weren’t all against backups. I saw Dante Moore still throwing, late in the fourth.) JMU outrushed Alabama’s two-game Playoff effort by 135 yards, too. Is Joel Klatt gonna express condescending sympathy for the Crimson Tide, one of the most helplessly outmuscled teams in Playoff history?
A year prior, various SEC figures slammed Indiana for getting humbled by Notre Dame in an opening-round game, allegedly having stolen a spot from a three-loss SEC team. Anyway, that conference then got swiftly erased from last year’s Playoff as supposed snubs Bama and South Carolina lost their bowls.
In both years of the 12-team era, to issue a bold proclamation based on the first couple results has meant looking kind of silly just a few days later. It’s OK to let things happen.
Quick Snaps
🅾️ For much of this season, college football’s highest-rated team was Ohio State, while the lowest-rated team in Division III was just two hours away: Oberlin, which went an emphatic 0-10. Guess which team had more fun? (Fun fact: The Yeomen were also the last Ohio team to beat the Buckeyes in football, getting it done in 1921.)
🏆 Coaches on two different sides of yesterday’s ledger:
- “This is a playoff, and in my opinion, should’ve been played in Lubbock, Texas.” Dan Lanning’s right, even though it would’ve made things tougher on his Ducks yesterday. (Maybe not 23 points tougher.)
- Elsewhere, Kirby Smart saying the Sugar Bowl felt at times like a road game wasn’t sour grapes. Giving every top seed a home game, even at the expense of those apparently risky byes, will surely be part of somebody’s case for a 16-team Playoff.
📺 The NFL had 84 of 2025’s 100 most-watched TV events, per Sports Business Journal. College football was the second-biggest presence, with half of the other 16. Bet 2026 started hot, too.
Still Alive: Welcome to the all-at-once portal era
Because there isn’t enough going on, today is the first day of 2026’s only football portal period, lasting through Jan. 16. In the previous world, a 30-day December window was followed by 15 days in April. Now there’s only one shot to get it right.
“This is a new deal for all of us. You can’t fix it again in May if you mess it up. We have to be great during these 14 days and be efficient with our time and resources. If you miss on a kid, you can’t fix it. Our kids’ and coaches’ lives will be determined by these next 14 days.”
That’s Tulsa head coach Tre Lamb, explaining part of the thinking behind the Portal House. In a five-bedroom, Xbox-laden house near the Golden Hurricane’s campus, Lamb’s staff will host visiting prospects day and sometimes literally night. The viral-friendly experiment might sound like a gimmick, but it’s kind of the opposite:
“You’re saving money because you’re not taking guys to Ruth’s Chris and Polo Grill every night where it’s $2,000-$3,000 dinners every single night. … You’ve got $180,000 in your recruiting budget. We would rather bring guys to campus and to this house.”
If this works well, expect it to be copied once the portal re-opens … in 2027. More here.
As for the big names to know:
- Probably gonna link to this another time or two, so you might as well just have it open: 2026 transfer QB rankings, to be updated with destinations and more names. As noted, Cincinnati QB Brendan Sorsby could be this cycle’s money man.
- Top five portal players at each non-QB position. Highest upside: Auburn WR Cam Coleman. Best name: NC State RB Hollywood Smothers. Most decorated: Utah edge John Henry Daley, potentially a major get for Kyle Whittingham’s Michigan.
- In those two links, No. 7 QB Rocco Becht and five of those 50 non-QB players are all leaving Iowa State. Would’ve been Big 12 contenders, now following Matt Campbell to Penn State?
More portal next week, and more on the site until then.
January Madness: SEC’s bowl record matters as much as you want
The SEC’s mark in this season’s postseason games against non-SEC teams: 2-6. Average score against ACC, Big 12 and Big Ten teams: 27-20.
Neither of those two wins merits much bragging, either. Ole Miss won a home Playoff game against an 11th-seeded Tulane team that it’d already beaten in the regular season, and No. 13 Texas beat an interim-coached No. 18 Michigan 41-27 in the Citrus.
Otherwise, it was a lot of stuff like No. 23 Iowa winning 34-27 in Tampa, putting to rest talk of No. 14 Vanderbilt having been a Playoff snub.
The SEC has failed the likes of whoever sponsors the Music City Bowl these days (Illinois 30, Tennessee 28). How much does that matter? Two simultaneous truths:
- Bowl results have always said dubious things about how good any particular team might be. In the modern era, that’s due to opt-outs and coaching changes, but it’s been a thing for decades. The polls didn’t unanimously start counting bowls toward national titles until the 1970s. Even a decade ago, when rosters were quaint in their stability, teams in bowls simply did not behave like themselves. Ask anyone who’s ever worked with computer power ratings. So the SEC’s ugly winter (and mere 13-11 record across the previous two postseasons) might not accurately reflect team quality.
- But if the SEC’s gonna talk our ears off about its depth, it has to dominate, regardless of context. It had a mostly good non-con during this regular season, which mostly backed up this summer’s schedule-strength PR. Thing about PR, though: You don’t get to choose which games the public ignores. Football still happened this past week. We saw it.
Tonight, we’ll see if 5-7 Mississippi State can impress in the Mayo Bowl against 8-4 Wake Forest. Very funny to consider how many serious narratives hinge on which coach takes a mayo dump to the skull.
After that, if the Rebels win the national championship, these things will become mere fun facts. But if they don’t reach the title game, these things will be especially fun facts for those who enjoy SEC schadenfreude.
- Other bowl note: Citrus Bowl star Arch Manning’s probably about to be a two-time offseason Heisman favorite. First to pull that off without winning it in the meantime since … a former Citrus Bowl star named Peyton? (Trevor Lawrence was really close to doing it.)
That’s it for today. Just nine games left, including today’s four bowls on the watchability calendar below. Don’t forget Sunday’s Division III championship in Canton, Ohio’s Stagg Bowl (three-trophy dynasty North Central vs. high-scoring upstart Wisconsin-River Falls) and Monday’s FCS title game in Nashville (10.5-point BetMGM favorite Montana State vs. road warrior Illinois State). See you Tuesday.

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NIL
Kentucky QB Cutter Boley plans to enter the transfer portal
The Will Stein era for Kentucky football will apparently begin with a new starting quarterback.
Redshirt freshman Cutter Boley told ESPN on Friday he will enter the transfer portal, likely ending his stint as one of the most-hyped quarterback recruits to play for the Wildcats after just two seasons.
A former LaRue County and Lexington Christian Academy star, Boley committed to UK as a five-star prospect when now Jacksonville Jaguars coach Liam Coen was offensive coordinator. Boley was later rated as a four-star prospect by the major recruiting services after reclassifying to the high school class of 2024 to graduate a year earlier than originally planned.
Boley then appeared in four games while redshirting as a UK freshman, building hype with impressive performances in the second halves of games versus Texas and Murray State. He opened the 2025 season as the backup to transfer Zach Calzada but took over the starting job just three weeks into the season.
As a redshirt freshman, Boley completed 65.8% of his passes for 2,160 yards with 15 touchdowns and 12 interceptions. He was named the QB on the SEC’s All-Freshman team after the season.
Former UK coach Mark Stoops frequently spoke of the ability to build around Boley and not need to sign another transfer quarterback as reason to hope for a quick turnaround in 2026. Boley indicated after the season-ending loss to Louisville that he wanted to return to UK, but even if Stoops had not been fired it was too early to assume that would be the case.
Replacing Stoops with Stein, the coordinator for one of the most exciting offenses in college football at Oregon, seemingly gave Boley more reason to stay in Lexington, but Stein was noncommittal about building around Boley in his first public interviews.
“Not just Cutter, but everybody on the team I’m excited to coach,” Stein said when asked about Boley at his introductory news conference, which Boley attended along with several other teammates. “This is a great opportunity for me. I know we have a lot of great players here. Ready to get working with them.”
After offensive coordinator Bush Hamdan changed the offense midseason to focus on quick, short passes that simplified Boley’s decision-making process, Boley looked like the quarterback of the future that the previous coaching staff had hyped him to be since his commitment in high school. He completed at least 74% of his passes in four of five games from Oct. 18 to Nov. 15 with nine touchdowns and four interceptions.
The progress stalled for Boley and the rest of the offense in the final two games, though.
In a 45-17 loss at Vanderbilt, Boley completed just 59.1% of his passes with 203 of his 280 passing yards coming in the fourth quarter after UK had already fallen behind by 42 points. He completed just 13 of 26 passes for 100 yards and two interceptions in the season-ending 41-0 loss at Louisville.
“I feel like my overall command of the offense, just kind of being a captain and just managing the offense as a whole (improved in 2025),” Boley said after the Louisville game. “I feel like there’s a variety of areas I still need to get better in. There’s not one specific one I need to get better, but there’s a ton of areas I just need to improve. I just need to improve overall.”
Turnovers were a particular issue for Boley, who has thrown 17 touchdowns and 16 interceptions in his career. He also lost two fumbles this season. Three of his 2025 turnovers were returned for touchdowns.
Stein pointed to accuracy as a key trait he looks for in quarterbacks. Given his track record in helping turn three straight transfer quarterbacks (Bo Nix, Dillon Gabriel and Dante Moore) into stars at Oregon, he seemed likely to at least bring in competition for Boley for next season.
On3 reported Thursday Arizona State is the favorite to sign Boley. North Carolina, Virginia Tech and Nebraska were other schools in the mix, according to the report.
UK’s now has just one quarterback with remaining eligibility on the roster: freshman Brennan Ward. Ward made one brief cameo in the blowout win over FCS Tennessee tech. Stone Saunders, who did not appear in a game this season, plans to enter the transfer portal. Calzada and walk-on backup Beau Allen graduated.
Earlier Thursday, before news of Boley’s transfer plans broke, ESPN reported UK was among the suitors for TCU transfer quarterback Josh Hoover. Indiana has been reported to be the favorite for Hoover’s commitment but is still waiting for final word on whether Heisman Trophy winner Fernando Mendoza will declare for the NFL draft.
Even if Stein did not see Boley as the best option to build his first Kentucky offense around, the need to find a transfer quarterback will affect the rest of UK’s transfer strategy since a large portion of the revenue sharing and NIL budget will now need to be devoted to a starting quarterback.
UK has several holes on defense to fill after transfer announcements from cornerback DJ Waller, defensive lineman Jerod Smith and edge rusher Steven Soles. The Wildcats also need to replace the entire starting offensive line and add at least one starting-caliber receiver.
This story was originally published January 1, 2026 at 4:18 PM.
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Transfer portal positions of need for Kentucky football
When Will Stein was introduced as Kentucky football’s coach, he did not shy away from expectations for the type of quick turnaround seen at schools like Indiana after coaching changes.
“I didn’t come here to be average, to be mediocre,” Stein said. “I came here to win and win championships.
“I’ve won at every single level that I’ve been at: high school, college. Now the goal is to win here. Not to win five years down the road, 10 years down the road. Do it now.”
Step one in building a competitive 2026 roster is determining which Wildcats with remaining eligibility the new staff thinks are worth prioritizing with revenue sharing and NIL funds to keep. Stein made it most of a month without news of a major piece from the 2025 roster transferring, but that trend ended this week with announcements that quarterback Cutter Boley, cornerback DJ Waller and defensive lineman Jerod Smith were entering the portal. Boley’s departure in particular changes the staff’s portal strategy since a large portion of the roster budget must now be devoted to a new starting quarterback.
Even if Stein and his staff keep all the returning Wildcats they want to build around, they need more help. Starter-caliber transfers are clearly needed at a handful of positions even without further departures. Almost every position on the roster could use at least one addition for depth, but needs will need to be prioritized to fit within the program’s revenue-sharing and NIL budget. For instance, shortly after the portal opened Friday, UK was reported to be hosting Texas running back C.J. Baxter, a former five-star recruit, for his first visit, even though running back does not appear to be one of the bigger holes on the roster.
There will be only one transfer portal window this offseason, meaning Stein and company have to make any additions to the roster from the group of players that enters the portal between Jan. 2-16. The 16th is also the deadline for students to enroll in classes for the spring semester at UK, meaning any transfers who are planning to be on campus for spring practice must be signed by then.
The list of transfer-portal priorities could change with a key loss in the coming days, but as the portal opens, here’s a look at the positions where the new staff definitely needs to find help.
Quarterback
Stein was measured in his public comments about Boley before the transfer announcement, so it is possible the staff was always looking to add a quarterback to at least compete for the starting job. Regardless, the new coaches clearly decided not to best whatever financial package Boley has been presented by other interested programs.
Now, Stein and offensive coordinator Joe Sloan must identify and land a new starter, who will surely take a large chunk of the roster budget. Stein thrived with transfer quarterbacks at Oregon, helping turn Bo Nix, Dillon Gabriel and Dante Moore into stars, so he has plenty of evidence to show the current crop of transfers why they should pick Kentucky. The quarterback market is expensive, though, and Kentucky probably needs at least two additions.
Redshirt freshman Brennen Ward is the only quarterback remaining on the roster. Four-star signee Matt Ponatoski could join him in the summer if he does not elect to skip college altogether and sign a baseball contract as an MLB draft pick in July. Even if Ponatoski follows through on the plan to play football and baseball at UK, the Wildcats need a fourth scholarship quarterback for 2026. Does Stein try to land two quarterbacks to compete for the job or prioritize one starter and a depth option?
Possible targets: UK is a “major player” for former Arizona State quarterback Sam Leavitt, according to On3. Leavitt was considered one of the top quarterbacks in the country entering 2025 but he was limited to just seven games due to a foot injury. ESPN reported Thursday, before Boley’s announcement, that Kentucky was one of the schools pursuing former TCU quarterback Josh Hoover.
Offensive tackle
With offensive guard Jalen Farmer’s decision to enter the NFL draft, Kentucky must replace its entire starting offensive line from 2025. Filling those holes is made more difficult because the former staff rarely rotated on the line in 2025, providing little game evidence of how many backups are ready to step into larger roles. The best-case scenario for the line is left tackle Malachi Wood, center Evan Wibberley and guard Aba Selm are ready to at least compete for starting jobs. Junior college transfer Jordan Knox could add another possible starter to the mix of linemen already in the fold.
There is no clear candidate on the roster to start at right tackle, though. Darrin Strey was listed as the top backup there in 2025 but played only a smattering of snaps in blowouts as a freshman. It seems unlikely he will be ready to start in the SEC as a redshirt freshman. Kentucky must add at least one transfer tackle that can be counted on as a surefire starter. Whether multiple tackle additions are needed will depend on the staff’s evaluation of Wood and the other young tackles on the roster.
Possible targets: One name to watch is former LSU tackle Carius Curne, who started five games as a freshman in 2025. UK has been listed as a contender for Curne thanks to the presence of former LSU offensive coordinator Joe Sloan on Kentucky’s staff, but there will be stiff competition for one of the most talented tackles in the portal. UK has also been linked to LSU tackles Tyree Adams and Ory Williams.
Cornerback
There was a scenario where Kentucky might have been able to build around the players already on campus at this position with four cornerbacks who started games last season having eligibility left, but that possibility was ended by the announcements that DJ Waller and Nasir Addison were entering the portal. Waller, while rarely healthy in two years at UK, was the most talented cornerback on the roster, and Addison impressed as a fill-in starter in the wins over Auburn and Florida last season.
Junior Terhyon Nichols, who has started seven games in two seasons at UK, is now the top returning cornerback. Sophomore Grant Grayton, who played more than expected as a freshman due to the injury crisis at the position, is also set to return. Nichols battled his own injury issues last season though, and Grayton did not look ready for a starting job.
Kentucky did sign junior college transfer Braxton Urquhart in December to at least boost depth at the position and has some intriguing younger cornerbacks on the roster who did not play much in 2025. Still, at least one transfer capable of competing for a starting job now looks like an essential addition.
Possible targets: Western Carolina cornerback Hasaan Sykes, who totaled three interceptions in 2025, announced a UK scholarship offer Friday and plans to visit Lexington on Jan. 3. Villanova defensive back Anthony Hawkins, who played mostly safety at his former school, is scheduled to visit UK, Iowa and Wisconsin, according to On3. Iowa State cornerback Quentin Taylor plans to visit Mississippi State, Cincinnati and Kentucky, according to On3.
Offensive guard
The former staff viewed Selm as a guard capable of stepping into a featured role next season, but an injury that made him a regular inclusion on the weekly availability report and caused him to miss the final four games prevented him from gaining valuable game experience in 2025. Knox, a former four-star recruit who played guard and tackle at Northwestern as a freshman before transferring to a junior college, was recruited by the former staff as a possible 2025 contributor too. Freshman Jay Clark is the other top returning guard.
Counting on two of those three players to turn into SEC-caliber starters is a dangerous proposition. If the new staff is impressed by the practice film of Selm and Clark available to them, perhaps it does not need to pay top dollar in the guard transfer market, but at least one addition capable of competing for a starting job is needed.
Possible targets: Centers Coleton Price (Baylor) and Delvin Morris (Akron) are reportedly visiting Kentucky this weekend. It is possible the staff envisions moving one or both to guard, or moving current center Evan Wibberley to guard if he stays at UK.
Inside linebacker
UK must replace both starting inside linebackers after Alex Afari and Daveren Rayner exhausted their eligibility in 2025. But an injury that caused Afari to miss time down the stretch gave Grant Godfrey an expanded role and a chance to prove worthy of a starting job heading into his junior season. Even if the new staff thinks Godfrey is ready to start, UK needs another inside linebacker starter.
Antwan Smith played regularly as a backup linebacker in 2025 but did not look ready to take over a featured role. Maybe he makes a big jump over the offseason, but with no proven depth behind him, finding a veteran linebacker is a must. The other four scholarship inside linebackers with eligibility left played only a handful of snaps combined last season.
Possible targets: Arkansas linebacker Tavion Wallace, a former four-star recruit and the younger brother of former UK linebacker Trevin Wallace, told On3 he would visit UK this weekend after entering the portal.
Nose guard
Kentucky’s top three nose guards from 2025 are gone, with starter David Gusta and backup Josaih Hayes having played their last college games and backup Austin Ramsey announcing plans to transfer. The hope is retaining defensive line coach Anwar Stewart will help Kentucky keep key linemen like Tavion Gadson and Mi’Quise Humphrey-Grace in the fold, but even in that scenario, UK needs a new nose guard for the base 3-4 formation.
Perhaps new defensive coordinator Jay Bateman envisions moving one or more lineman from other positions to the nose, but for now Kalen Edwards looks like the best option there. The 6-foot-4, 328-pound lineman should be a rotation piece at least after redshirting as a freshman, but with no spring transfer window anymore, Kentucky cannot afford to wait to see if a full winter in the strength and conditioning program transforms Edwards into a starter.
Possible targets: Defensive lineman Ahmad Breaux (LSU), Ian Geffrard (Arkansas), Khalil Poteat (Temple), Michai Boireau (Florida) and Kourtney Kelly (West Georgia) were all reported to be planning visits to Kentucky on the first day the portal was open. Former Frederick Douglass star Jamarrion Harkless, who started all 12 games for Purdue in 2025, is among the early options in the portal at the position.
Wide receiver
Five of the nine wide receivers listed on UK’s two-deep depth chart last season, including leading receiver Kendrick Law, are gone. If DJ and Cam Miller and Hardley Gilmore all return, that’s a decent nucleus to build around at the position, but UK needs at least one starter. The good news is wide receiver is the strength of the 2026 high school signing class, led by four-star prospect Kenny Darby, the first recruit to pledge to Stein at UK.
Stein’s high-octane offense should be attractive to any number of receivers in the portal, but Kentucky will have to consider how much of its revenue-sharing and NIL budget to devote to the position if it’s able to retain the underclassmen.
Possible targets: UK has already been linked to former Auburn wide receiver Malcolm Simmons. UTSA wide receiver Devin McCuin, who caught 65 passes for 726 yards and eight touchdowns while playing for new UK receivers coach Joe Price last season, has also announced plans to enter the portal. On3 has also listed Kentucky among the suitors for Syracue receiver Darrell Gill and Missouri receiver Marquis Johnson.
Punter
Kicker Jacob Kauwe has three years of eligibility left if he stays at UK, but the Wildcats have no punters on the roster following the graduation of Aidan Laros and Wilson Berry. With the SEC allowing teams to fund up to 110 scholarships next season, Kentucky should at least be able to offer a full scholarship to a punter from a smaller school if the staff decides to pursue a transfer.
Former special teams coordinator Jay Boulware moved UK away from its pipeline of Australian punters, but it is possible the new staff looks to Australia again for a late signee in February. Oregon, where Stein and UK’s reported new special teams coordinator Parker Fleming currently work, uses an Australian punter. Ohio State also used an Australian punter while Fleming was special teams coordinator there. Max Duffy, who won the Ray Guy Award as the nation’s top punter while playing for UK, is now a coach with ProKick Australia, the organization that sends most Australian punters to college teams.
This story was originally published January 2, 2026 at 5:00 AM.
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