HOUSTON – University of Houston Athletics and Live Life Healthy (LLH) Healthcare announced a significant multi-year partnership on Thursday that aligns two brands focused on the health and wellness of their communities. As part of the agreement, LLH Healthcare becomes the official naming rights partner of the Houston indoor track facility, which will now be known as the LLH Healthcare Indoor Track.
This partnership strengthens UH’s commitment to providing student-athletes with world-class resources while highlighting LLH Healthcare’s dedication to advancing health, wellness and innovation across the Greater Houston area.
“We wanted to do something different and outside the box with this partnership with LLH Healthcare,” Vice President for Athletics Eddie Nuñez said. “We believe this collaborative partnership between Houston Athletics and LLH raises the bar for health and wellness in our community and in our athletics department. This partnership also bolsters our historic track and field program and continues to improve the facilities needed for our track and field athletes to compete at their best. LLH is another great example of a valued partner who sees the whole picture plan and supports Houston Athletics in every facet from NIL to facilities.”
The LLH Healthcare Indoor Track hosts multiple professional, collegiate, high school, youth and all-comers meets every year with thousands of athletes competing at the highest level. Houston’s indoor track was installed ahead of the 2019 season and includes a six-lane, 200-meter banked oval and an eight-lane straightaway for 60-meter hurdles and sprints. The installation also includes two horizontal jump runways with sand pits and two pole vault runways, boxes and pits.
“I’m so excited about the partnership with Live Life Healthy,” Track & Field Head Coach
Carl Lewis said. “It’s such an important message to people of all ages, and the support that we’re getting from the community is incredible. This partnership is going to benefit the entire City of Houston, not just the University of Houston.”
Another key component to the partnership includes a Name, Image and Likeness (NIL) program that will directly support University of Houston student-athletes. LLH Healthcare will collaborate with selected athletes to promote a “Live Life Healthy” initiative.
“Partnering with the University of Houston reflects exactly who we are: committed to elevating health, performance, and opportunity for the communities we serve,” says Zachary Rogers, CEO of LLH Healthcare. “Under the legendary leadership of Coach
Carl Lewis, UH has built a culture defined by speed, discipline, and excellence. The LLH Healthcare Indoor Track is more than a name—it’s an investment in Houston’s future and a commitment to supporting student-athletes with the same innovative, preventative-care approach we deliver to employers across the region. We’re proud to stand with UH as they shape tomorrow’s leaders.”
LLH Healthcare provides employees and their families with a preventative health plan that offers zero-cost health benefits. LLH Healthcare aims to maintain a healthy workforce through a comprehensive approach to health management by utilizing services such as telemedicine, genomics screenings and lab testing, coaching and more.
With this commitment, LLH Healthcare becomes the Official Employee Benefits Partner of Houston Cougar Athletics, as well as a member of the Nantz Leadership Society.
“This is an exciting time for UH Athletics across all of our programs and it’s a privilege to partner with an innovative company like LLH Healthcare on the new renovations for the Indoor Track Facility to enhance our student-athlete experience,” said
Shane Hildreth, General Manager of Houston Cougars Sports Properties.
Houston Cougars Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for Houston Athletics and oversees all sponsorship agreements on behalf of the Cougars.
About LLH Healthcare
Founded in 2019, LLH Healthcare is where champions choose care. Our mission is to empower individuals and families to take charge of their health through proactive, preventative care. With a full suite of telemedicine services, 24/7 virtual access to healthcare professionals, and household-wide coverage – including hospital indemnity benefits – LLH Healthcare supports the everyday wellbeing of those striving to perform at their best. From the workplace to the playing field, we help build healthier lives for today’s and tomorrow’s champions.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
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